Connect with us

Technology

MoonFox Analysis | How WeChat Channels Burdens of Tencent’s Hopes for the Future Amidst Rapid Commercialization

Published

on

About us: Aurora Mobile (NASDAQ: JG) established in 2011, is a leading customer engagement and marketing technology service provider in China. Its business includes notification services, marketing growth, development tools, and data products. As its sub-brand, MoonFox Data is a leading expert in data insights and analysis services across all scenarios, aiming to help companies gain market insights and empower precise decision-making.

SHENZHEN, China, May 31, 2024 /PRNewswire/ — I. Net Profit Soars by 50%, WeChat Channels Lead Tencent’s Growth

On May 14th, Tencent Holdings released its Financial Report for the First Quarter of 2024. The report shows that Tencent’s revenue in the first quarter was RMB 159.501 billion, increased by 6% YoY and 3% QoQ; While net profit was RMB 50.265 billion, increased by 54% YoY and 18% QoQ. Among its three major business segments, the Tencent Games business has not fully recovered, with revenue continuing to record a YoY negative growth in the fourth quarter. The businesses of Online Advertising, Tencent Financial Technology, and Enterprise Services maintained growth momentum, with the segment of integration of digital technologies and the real economy accounting for more than 30% of Tencent’s revenue for three consecutive years and becoming the largest contribution to Tencent’s revenue since 2022. Behind the growth of these segments lies the same contributor: WeChat Channels.

Having been launched for four years, WeChat Channels has now grown into the “Hope of the Tencent“. In its latest financial report, Tencent stated that services including WeChat Channels and Search Ads, Game Applet platform service fees, and Channels merchant technology service fees contributed to an increase in Tencent’s gross profit & operating profit that exceeded its revenue growth. Tencent’s Q1 gross profit increased by 23% YoY, with gross profit margin rising from 45% in the same period last year to 53%; operating profit reached RMB 52.6 billion, increased by 38% YoY.

In the first quarter of 2024, the total user’ usage duration of WeChat Channels increased by over 80% YoY. By expanding product categories and encouraging more KOLs to participate in live streaming, Tencent strengthened the retail streaming ecosystem on WeChat Channels. WeChat Channels is bearing greater commercial value, and its future potential should not be underestimated.

II. Four-Year Transformation for WeChat Channels: Commercialization Exploration and User Value Enhancement within WeChat

The growth of WeChat Channels is inseparable from the strong support of WeChat. According to MoonFox iApp data, in the first quarter of 2024, WeChat’s monthly active user(MAU) base reached 1.02 billion, an YoY increase of 4.122 million. In terms of user stickiness, WeChat’s average daily launches per user in the first quarter was 21.9 times, an YoY increase of 2.1 times.

Changes in WeChat MAU and Average Daily Launches per User in Q1 2024

MAU

Average Daily Launches per User

January 2023 – March 2023

1.014 billion

19.8 times

January 2024 – March 2024

1.018 billion

21.9 times

Data Source: MoonFox iApp;

Data Period: January 2023 – March 2023, January 2024 – March 2024

As a member of the WeChat ecosystem, WeChat Channels has been constantly drawing on WeChat’s strong vitality over the past four years, inheriting and expanding WeChat’s massive and deep user base. The continuous enrichment and optimization of WeChat Channels’ commercial functions have also brought about an increase in user engagement and interaction frequency, which in turn has contributed to the growth of WeChat’s user base and activity levels.

Regarding the exploration and expansion of WeChat Channels’ commercial functions, it initially facilitated private connections by integrating with WeCom, building a convenient communication bridge between users and enterprises. Later, with the addition of the “Products” tab, WeChat Channels introduced a brand-new shopping experience for users. Subsequently, the launch of content marketing functions transformed WeChat Channels into an efficient advertising platform for advertisers, while also providing users with more diverse content choices.

Timeline for WeChat Channel Launching Key Commercial Functions

Private Connection

January 2021: WeChat Channels integrated with WeCom (WeChat Work) November 2021: New version of WeCom enabled sending/receiving and
watching live streaming on WeChat Channels

E-commerce

May 2021: “Products” tab added to WeChat Channels homepage November 2021: WeChat launched “11.11” WeChat Channels Live Streaming
Shopping Festival

Content Marketing

June 2021: WeChat Channels Advertising Platform launched May 2023: Tencent Advertising’s full UV(Unique Visitor) bidding platform
upgraded, Auction Ads mechanism launched on WeChat Channels

Knowledge
Monetization

January 2022: Paid live streaming allowed replay viewing on WeChat Channels April 2022: It launched a knowledge live streaming column on WeChat
Channels

Local Life
Services

May 2023: It tested local life services on a small scale on WeChat Channels,
while adding the function of group purchase, voucher redemption in live
streaming rooms

Source: Public information, compiled by MoonFox Research Institute 

In 2022, WeChat Channels took a step further into knowledge monetization by introducing paid live streaming, allowing creators to monetize their premium content while satisfying users’ demand for high-quality content. In 2023, WeChat Channels set its sights on the local life services sector, testing local life services and providing users with a more convenient and practical living experience.

III. Initial E-commerce Dividends, Multiple Operational Initiatives Accelerate WeChat Channels’ Commercialization Process

In 2024, the commercialization layout of WeChat Channels is accelerating, and the e-commerce business, as its important component, is unleashing enormous dividends. Previously, WeChat officially disclosed that in 2023, the GMV (Gross Merchandise Volume) of WeChat Channels achieved nearly a threefold increase, its number of orders grew by over 244%, and the product supply increased by approximately 300%. Among these, the proportion of brand GMV on WeChat Channels reached 15%, with brand GMV growing by 226% and the number of brands increasing by 281%; The growth of service providers scale was also very rapid, with over 3,000 ecosystem partners, and their GMV grew by more than 4.5 times within a year, contributing to over 35% of the overall GMV share. Compared to numerous competitors, WeChat Channels is currently in a period of UV dividends, with relatively low UV costs, which easily attracts a large number of small and medium-sized generic brand merchants to join the platform.

E-commerce Performance of WeChat Channels in 2023

GDP Growth

300%+

Order Growth

244%+

Product Supply Growth

300%+

Brand GMV Growth

226%+

Brand Number Growth

281%+

Number of Service Providers

3000+

Source: Public information, compiled by MoonFox Research Institute

WeChat Channels continuously roll out and refine various commercialization functions, gradually building a diversified e-commerce ecosystem and releasing more and more dividends for content creators, merchants, and users. The e-commerce business of WeChat Channels not only provides merchants with a new sales channel but also offers users a more diverse and convenient shopping experience. With the launch and optimization of more innovative functions in the future, WeChat Channels is expected to become an important platform connecting users, merchants, and content creators, further promoting the development and prosperity of the e-commerce business. It is reported that WeChat Advertising is currently testing a new capability that allows direct access to WeChat Channels Shop from Moments and Ads, bringing new UV growth paths for merchants operating the Shop.

Key Stages in the E-commerce Development of WeChat Channels

Function Updates – Building E-
commerce Infrastructure

Regulation and Governance –
Governing the Ecosystem
Environment

KOLs Operations – Resource
Support

May 2021: Added “One-
click to open the store”
function on WeChat
Channels, streamlining the e-
commerce process;
November 2021: Optimized
user experience, allowing
WeChat Channels users to
view their “Orders”;
December 2021: WeChat
Channels e-commerce
updated basic functions,
tested the “short video
shopping cart” through gray
box testing.

July 2022: Introduced
optimized rules for using
WeChat Channels
Storefronts, updating the
ecosystem rules for WeChat
Channels e-commerce;
February 2022: Released a
new batch of Storefront
product quality inspection
standards, conducting
product quality inspections;
March 2023: To rectify
irregularities in the WeChat
Channels ecosystem, non-
core products were removed
from WeChat Channels
Shop.

June 2023: To enhance
privacy protection, Tencent
initiated testing of virtual
account for WeChat
Channels Shop;
July 2023: Launched the
Basic Tutorial for WeChat
Channels Merchant to
Increase Sales official guide
and upgraded the KOLs
incentive plan, entering the
resource support stage;
January 2024: Tencent
Advertising released the
Guide for WeChat Channels
Merchant to Create Best-
selling Products and
Generate Massive Orders.

Source: Public information, compiled by MoonFox Research Institute

IV. Venturing into Local Life Services, New Blue Ocean Battle with Meituan and TikTok

On April 29th, WeChat Channels released policies for local life service merchants to join the platform, including two top-level categories of dining, tourism & hotel, with nine second-level categories such as full-service restaurants, fast food, bakeries & snacks, accommodation, and scenic spots. Currently, only chain restaurant brands are allowed to join the dining category, and there are also restrictions for the tourism & hotel category, such as the scenic spots in only AAAA-level and above to be permitted to join. In terms of fees, local life service merchants joining WeChat Channels in 2024 can enjoy a preferential 0.6% technological service fee for the entire year, which will later be restored to 2.5%, relatively lower than the 2% to 5% fee range for most e-commerce categories. The security deposit for categories is RMB 20,000, and the floating security deposit is charged based on a certain percentage of the total transaction amount within 30 days.

As the engine driving WeChat’s commercialization and Tencent’s revenue growth today, WeChat Channels shoulders the critical task of expanding its reach. The reason why the local life services sector has re-entered the sights of internet giants after the “thousand-team battle” and the “food delivery battle” have quieted down is quite simple: it is almost the last “blue ocean” in the domestic consumer internet market.

The appearance of WeChat Channels has intensified competition in the local life service sector. The advantages of WeChat Channels lie in its massive user base and the convenience of WeChat Pay. WeChat Channels can leverage WeChat’s social network to provide local life service merchants with more exposure opportunities. At the same time, the widespread adoption of WeChat Pay also makes it more convenient for users to consume on WeChat Channels. However, WeChat Channels also faces challenges. First, it need to find its positioning between TikTok and Meituan to avoid being caught in the middle of the competition. Second, it needs to figure out how to transition users from WeChat’s social scenarios to local life consumption scenarios. Finding its advantages in the competition and providing better services will be the main challenges that WeChat Channels is facing.

V. How Rapidly Growing UV Leads Brand Advertisers to Tap into Opportunities? 

Fundamentally, all internet businesses are ultimately UV businesses. Especially as mobile internet dividends peak and UV costs continue to soar, finding new “blue ocean” has become a consideration for many brands, and WeChat Channels is precisely that rapidly growing market.

In the first quarter of 2024, the UV dividends of WeChat Channels allowed advertisers to see a new “blue ocean”. Previously, Tencent had mentioned that advertisers had a strong demand for WeChat Channels Ads, and it would gradually increase the advertising share of WeChat Channels in the future. According to the data released by Tencent, advertisers seem to favor WeChat Channels as well. In 2023, Tencent’s advertising business revenue reached RMB 101.5 billion, a YoY increase of 23%. Tencent stated in its financial report that the growth in advertising revenue was driven by new ads inventories from WeChat Channels and WeChat Search, as well as the continuous upgrades of its advertising platform. Among these, advertising revenue from consumer goods, internet services, and the healthcare industry increased significantly. Apart from WeChat Channels Ads, its live streaming is another potential arena, and compared to platforms like Kwai and Douyin, WeChat Channels is still in the early stage of development and has yet to produce its own top-tier KOLs. However, in the early stage, this also presents an opportunity for many small and medium-sized advertisers to overtake others, attracting a large number of mid-tier KOLs and brands to cash in on WeChat Channels.

At the same time, the official WeChat Channels team continues to roll out various incentive policies like introducing more UV. With a series of actions, the development of WeChat Channels will be further accelerated. For advertisers, this may present an opportunity to overtake others in live streaming e-commerce. With the upcoming 618 Shopping Festival, all parties are competing to layout their strategies, and it is expected that WeChat Channels will also introduce various incentive policies in succession, which will also be an opportunity for it to further flex its muscles and demonstrate its capabilities. This battle may attract more brands to join the platform. For the future, let’s wait and see what kind of results WeChat Channels will deliver in the next quarterly financial report.

View original content:https://www.prnewswire.com/news-releases/moonfox-analysis–how-wechat-channels-burdens-of-tencents-hopes-for-the-future-amidst-rapid-commercialization-302160386.html

SOURCE Aurora Mobile Ltd

Continue Reading

Technology

Baidu Announces Upcoming Inclusion of Its Class A Ordinary Shares in the Shanghai-Hong Kong Stock Connect Program

Published

on

By

BEIJING, Sept. 4, 2026 /PRNewswire/ — Baidu, Inc. (“Baidu” or the “Company”) (Nasdaq: BIDU; HKEX: 9888 (HKD Counter) and 89888 (RMB Counter)), a leading AI company with strong Internet foundation, today announced that the Company’s Class A ordinary shares traded on The Stock Exchange of Hong Kong Limited (the “Hong Kong Stock Exchange”) will be included in the Shanghai-Hong Kong Stock Connect program, effective September 7, 2026.

The inclusion is pursuant to the Notice of the Adjustment of the Eligible Stocks in Hong Kong Stock Connect under the Shanghai-Hong Kong Stock Connect issued by the Shanghai Stock Exchange on September 4, 2026.

Following the inclusion, eligible investors in the Chinese Mainland will have direct access to the trading of Baidu’s Class A ordinary shares through the Shanghai-Hong Kong Stock Connect. The inclusion marks an important step toward expanding the Company’s reach among Chinese Mainland investors and is expected to further diversify its investor base and enhance the liquidity of its shares.

Baidu appreciates the continued support of its shareholders and investors and remains committed to driving sustainable growth and creating long-term value for shareholders.

About the Shanghai-Hong Kong Stock Connect

The Shanghai-Hong Kong Stock Connect established a two-way trading link between the Shanghai Stock Exchange and the Hong Kong Stock Exchange. The stock connect allows qualified Chinese Mainland investors to access eligible Hong Kong shares (Southbound) as well as Hong Kong and overseas investors to trade eligible A-shares (Northbound), subject to a certain amount of daily quota.

About Baidu

Founded in 2000, Baidu’s mission is to make the complicated world simpler through technology. Baidu is a leading AI company with strong Internet foundation, trading on Nasdaq under “BIDU” and HKEX under “9888”. One Baidu ADS represents eight Class A ordinary shares.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, Baidu’s and other parties’ strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in announcements made on the website of the Hong Kong Stock Exchange, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Baidu’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Baidu’s growth strategies; its future business development, including development of new products and services; its ability to attract and retain users and customers; competition in the Chinese Internet search and newsfeed market; competition for online marketing customers; changes in the Company’s revenues and certain cost or expense items as a percentage of its revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese-language Internet search and newsfeed market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers, and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other documents filed with the Securities and Exchange Commission, and announcements on the website of the Hong Kong Stock Exchange. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

View original content:https://www.prnewswire.com/news-releases/baidu-announces-upcoming-inclusion-of-its-class-a-ordinary-shares-in-the-shanghai-hong-kong-stock-connect-program-302869998.html

SOURCE Baidu, Inc.

Continue Reading

Technology

Italy is participating to the 26th China International Fair for Investment and Trade (CIFIT) which opens in Xiamen from 8-11 Sept.

Published

on

By

ROME and XIAMEN, China, Sept. 4, 2026 /PRNewswire/ — Curated by the Italian Trade Agency (ITA), in collaboration with the Ministry of Enterprises and Made in Italy (MIMIT), the Official Italian Pavilion is being unveiled at CIFIT in Xiamen. Italy is exhibiting at this edition of the main Investment Fair in China under the theme “Italy, a land of opportunities”.

As the world’s eighth-largest economy and the EU’s second-largest manufacturing powerhouse, Italy has solid policy support for FDI attraction, together with a strong industrial base.

This promotion event, aimed not only at Chinese investors, focuses on showcasing Italy’s strategic advantages as a key investment destination in Europe, explaining the Italian government’s one-stop, full-cycle support services for foreign companies, and giving a comprehensive overview of Italy’s investment policies, laws and regulations, incentives, business environment and top investment opportunities.

The exhibition provides an opportunity to highlight Italy’s business policies and free economic zone incentives in areas like automotive, aerospace, green supply chains, circular economy and life science. A comprehensive list of investment opportunities in the Italian real estate sector is available to all interested parties.

High level officials from the STCAIE and UMASI of the Italian Minister of Enterprises and Made in Italy, the governmental program Invest in Italy, including ITA’s FDI Attraction Desks in Beijing and Hong Kong, and senior specialists from Invitalia (the Italian Agency for FDI attraction) will provide one‑stop investment advisory services for enterprises throughout the Fair.

Multiple thematic seminars will be hosted onsite, including “Policies and Opportunities for Foreign Direct Investment in Italy”, scheduled for the afternoon of September 8, with presentations and Q&A sessions for enterprises to learn about Italy’s FDI support system.

Chinese and international companies interested in investing in Italy can collect extensive information on investment procedures, project proposals, incentives and policy benefits.

According to representatives from the Italian Trade Agency, CIFIT offers valuable opportunities for bilateral industrial collaboration. Italy values its economic and trade ties with China. It welcomes Chinese investment in Italy and supports Italian firms in expanding in China. Both sides will leverage industrial complementarities to deepen two‑way investment, technical synergy and industrial‑chain cooperation for win‑win outcomes.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/italy-is-participating-to-the-26th-china-international-fair-for-investment-and-trade-cifit-which-opens-in-xiamen-from-8-11-sept-302870001.html

SOURCE Italian Trade Agency

Continue Reading

Technology

Storiad Introduces the Author Marketing OS

Published

on

By

New software category gives authors a unified system to plan, execute and manage book marketing

CHARLESTON, S.C., Sept. 4, 2026 /PRNewswire/ — Storiad today introduced the Author Marketing OS, a new category of software designed to give authors a single system for planning, executing and managing the marketing of their books.

Authors have never had more tools available to market their books. They have social media platforms, email services, advertising platforms, AI tools, websites, databases and countless other resources. Yet those tools remain largely disconnected, leaving authors to figure out how to organize the entire job of marketing a book themselves.

Storiad’s premise is simple: authors don’t need more marketing tools. They need a system for using them.

“Authors are expected to market their books like businesses, but they’ve never really had that kind of software businesses use to manage their marketing,” said Ramzi S. Hajj, founder of Storiad. “We’ve had writing software. We’ve had publishing software. We’ve had thousands of individual marketing tools. What we’ve been missing is an operating system for the whole job of marketing a book.”

A New Category for an Old Problem

Marketing a book involves far more than creating a few social media posts or sending emails to a limited list.

Authors need to identify their target readers, establish marketing goals, develop a strategy, create promotional materials, find relevant media and industry contacts, conduct outreach, follow up, maintain visibility and measure what is working.

Those activities have traditionally been handled across multiple tools, documents and services.

Storiad brings them together in a single platform designed specifically around the author’s book marketing workflow.

The company defines an Author Marketing OS as “a unified system that organizes the major functions of book marketing, including strategy, planning, execution and optimization.” Rather than replacing every marketing tool an author may use, the Storiad OS provides the strategic and operational structure that connects those activities.

Storiad is introducing the Author Marketing OS as a new software category built specifically around the job of marketing a book.

From Strategy to Execution

At the center of Storiad’s approach is Book Promotion nMotion™, a proprietary system that helps authors turn a book marketing strategy into an actionable campaign.

Book Promotion nMotion™ organizes promotion around eight core areas:

Promotional Asset CreationMarket ResearchSocial Media ManagementEmailing & Follow-upNetworkingMarketingPublicityBlogging & Newsletter

For each area, authors can develop strategies, planning documents and step-by-step checklists designed to move their campaigns from ideas to action.

“There’s a really big difference between giving an author a marketing plan and giving an author a system they can actually use to run the campaign,” said Hajj. “Our goal is to make book marketing something an author can learn, organize, execute and improve upon over time.”

Built Around the Author’s Book Sales Goal

Storiad begins with a simple question for the author:

How many books do you want to sell?

Its Book Sales Calculator helps authors establish a specific sales target and understand the marketing activities required to pursue it. From there, the platform provides tools and workflows for building and managing a campaign around that book sales goal.

The platform includes CRM-style contact management, a database of more than 52,000 verified book promotion contacts, marketing planning tools such as a Target Reader Profile, email outreach, social media tools, an author website builder, a press room, publicity resources, campaign management and other book marketing capabilities.

Storiad is being used by thousands of authors, giving the company real-time experience developing software around the practical challenges authors face when promoting their books.

AI as Part of the Marketing System

The Author Marketing OS also incorporates StoriA, Storiad’s AI Author Assistant.

StoriA is designed to help authors work through the marketing process, from developing strategies and plans to creating marketing materials and determining what to do next.

“AI is very good at creating things,” said Hajj. “But creating another piece of content isn’t necessarily the answer to an author’s marketing problem. The bigger questions center around who should I reach, what should I say, what should I do next, and how does this fit into my overall campaign? That’s where we think AI can become much more useful to authors.”

Building the Author Marketing OS

The need for an Author Marketing OS comes from a simple reality of today’s publishing environment: authors are increasingly responsible for marketing their own books.

At the same time, the number of tools available to them continues to grow.

Storiad believes the answer is not another standalone marketing tool.

It is a system.

“The ultimate goal is pretty simple,” said Hajj. “We want to help authors take control of their book marketing and sell more books.”

Storiad is making its Author Marketing OS available to authors through its software platform.

For more information, visit www.storiad.com.

About Storiad

Storiad is the first Author Marketing Operating System, designed to help published authors plan, execute and manage their entire book marketing lifecycle in one place. The platform combines marketing strategy, structured workflows, AI-powered assistance, CRM-style contact management, research, outreach and campaign execution.

Storiad’s mission is simple: help authors sell more books.

Media Contact
Ramzi S. Hajj
Founder & CEO, Storiad, Inc.
ramzi@storiad.com
626.676.4142

View original content:https://www.prnewswire.com/news-releases/storiad-introduces-the-author-marketing-os-302869647.html

SOURCE Storiad, Inc.

Continue Reading

Trending