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Beko Takes ‘Sustainability at Heart’ and introduces 16th Sustainability Report, with the Motto ‘Feels like Home’ to Urge Each Stakeholder to Start the Change at Home

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Beko’s recently released 16th Sustainability Report shows how the company is committed to set the bar further to increase the ESG standards in the white goods industryBeko’s CEO: “Our goal is clear: to create home appliances that not only meet the needs of our consumers but also contribute positively to our planet”Beko is committed to being a net-zero business by 2050; this goal reflects its dedication to sustainability and its vision for the future

ISTANBUL, June 5, 2024 /PRNewswire/ — Beko, the global household goods company, has long been an advocate for sustainable development and sets an example as an innovator in sustainable home appliances, paving the way to a net-zero future. Beko’s recently released 16th Sustainability Report adopts the theme of “Sustainability at Heart: Where ‘Feels Like Home’ Begins” and showcases the company’s industry-leading standards in green energy utilization, energy efficient products and processes as well as resource efficiency and incorporation of recycled materials in its products.

Hakan Bulgurlu, CEO of Beko, said: “At Beko, we aren’t just creating home appliances, we’re innovating for a sustainable future. This past year has seen us reach significant milestones in green energy and recycling, but we see these as steps on our journey, not the destination. Our goal is clear: to create home appliances that not only meet the needs of our consumers but also contribute positively to our planet. We’re committed to becoming a net-zero business by 2050, and each achievement brings us closer to this goal. Our role extends beyond manufacturing; we’re striving to make every home a beacon of sustainability and a testament to a greener future.”

Finding New Ways to Manufacture More Sustainably Every Single Day

Beko is committed to being a net-zero business by 2050. This long-term goal reflects its dedication to sustainability and its vision for the future. Beko shows its commitment to using green energy; the company’s installed solar energy system capacity in 2023 has raised significantly to 20.3 MW from only 3.26 MW in 2022. Through energy and water efficiency and rainwater harvesting projects in 2023, a total of 95.680 GJ of energy saved, and 288,973 m3 of water saved in production processes. A total of 16,543 tonnes of recycled plastic were used in products, demonstrating its innovative approach to increase resource efficiency in products and production. Moreover, a total of 253 suppliers reported their environmental data within the scope of Supplier ESG Program and received commitments from 166 suppliers to set environmental targets.

Maintaining a robust financial performance is essential for continuous investment in sustainable innovation. Beko has demonstrated this through its impressive net sales which have reached EUR 8 billion (TRY 257,104 million). This not only showcases the company’s financial solidity, but also its unwavering commitment to sustainability. Adding further credibility to Beko’s initiatives, the company has received a fund of EUR 3.77 million from Horizon Europe projects. This key funding program for research and innovation, provided by the European Union, emphasises the value and trust placed in the company’s sustainable projects. Furthermore, Beko has achieved notable savings of EUR 11.3 million (TRY 396.7 million) through its digital transformation projects. This accomplishment underscores Beko’s innovative application of technology in enhancing efficiency and promoting sustainability.

Consistent Sustainability Progress: Global Accolades

Achieving a score of 86 (out of 100) in the 2023 S&P Global Corporate Sustainability Assessment is a notable recognition of Beko’s parent company Arçelik’s exceptional sustainability efforts. The company has once again been listed as the highest-scoring company in the DHP Household Durables Industry for the fifth time in a row out of 46 companies assessed (Score date: October 27, 2023, DJSI Emerging Markets). Additionally, the company has been recognised on The Global 100 Most Sustainable Corporations Ranking of Corporate Knights, for the fourth consecutive year. Arçelik and Beko have prominent listings in the Real Leaders Top 300 Impact Companies of 2023 as well, ranking 16th and 17th, respectively.

Targets and Progress Reporting

The 2023 Sustainability Report lays out the full details of Beko’s sustainability targets categorised by the “Planet,” “Human Needs,” and “Business.” The targets include progress made since 2021 and the associated contribution towards the UN Sustainable Development Goals (SDGs), ranging from climate change, water, chemicals, plastics, healthy living, tackling food waste, supporting local communities and talent development through to diversity, decent work, and sustainable value chain. The Report emphasises Beko’s dedication to furthering the SDGs, particularly the 12 focused within the Report where the company makes direct and significant contributions. It underscores the integration of these goals within Beko’s corporate ethos and business framework.

The company’s prominent progress in sustainability in 2023 is as follows:

By the end of 2023, Arçelik branded panels with a capacity of approximately 301 MW were produced for the Turkish market.EnergySpin technology was developed which provides up to 35% energy savings compared to products without EnergySpin technology without compromising washing performance in the most frequently used washing programs.AI Sense, an artificial intelligence technology that automatically detects fabric type, load amount, soiling and rinse level thanks to smart sensors integrated into the washing machine, focuses on increasing resource efficiency in every wash.In cooperation with WWF Turkey and the Association for the Protection of Marine Life (DYKD), ghost fishing nets in the Marmara Sea were collected to be recycled and used in products in 2023.Beko became one of the first participants of the “Forward Faster Initiative” launched by the UN Global Compact (UNGC) at the 78th UN General Assembly in September 2023. Forward Faster invites companies to make commitments in five strategic areas (living wage, gender equality, climate action, water action and sustainable finance) to accelerate the achievement of the 17 Sustainable Development Goals (SDGs) and move closer to the 2030 Agenda.In 2023, following the earthquake disaster in Turkey, support was provided to earthquake victims in coordination with Koç Holding and Group companies; social areas and container cities were established. In addition to tents, food, blankets, clothes, heaters, stoves made from old washing machine drums, solar panels and generators, more than 800,000 items of aid were delivered to the region. Arçelik Fixed Support Points continue to provide hot meals and clean clothes.Partnership with Water.org made, to provide 10,000 Kenyans with access to safe water or sanitation solutions; delivering safe water or sanitation solutions to more than 7,300 people in the region in 2023.Launched the Global WE-inTech Program to empower the next generation of women engineers in 4 countries. The project, which aims to empower women in R&D and innovation in Turkey, Pakistan, South Africa and Romania, reached 105 female engineering students in 2023.The Digital Wings project aims to provide technology design, Information Technologies and software training to 100,000 girls between the ages of 10 and 14 in 81 provinces of Turkey by 2026. In 2023, 35,372 female students were reached in schools in 81 provinces.

The information conveyed in the Report belongs to Beko’s parent company Arçelik. The 2023 Sustainability Report can be reached from here. Please click here for the executive summary and here for the Materiality Report 2023.

ABOUT BEKO 

Beko has 55,000 employees throughout the world with its global operations through its subsidiaries in 57 countries and 45 production facilities in 13 countries (i.e. Türkiye, UK, Italy, Romania, Slovakia, Poland, South Africa, Russia, Pakistan, India, Bangladesh, Thailand, and China). Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko became the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of EUR 8 billion in 2023. Beko’s 31 R&D and Design Centers & Offices across the globe are home to over 2,200 researchers and hold more than 3,100 international registered patent applications to date. For the 5th consecutive year, the highest score in the DHP Household Durables industry (based on the results dated 27 October 2023) in the Dow Jones Sustainability Index of the S&P Global Corporate Sustainability Assessment was achieved.** Beko’s vision is “Respecting the World, Respected Worldwide.”

 www.bekocorporate.com 

*Licensee limited to certain jurisdictions.
**The data presented belongs to Arçelik A.Ş., a parent company of Beko.

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Monster Energy and Call of Duty® Take Over Cosm Los Angeles for Immersive Modern Warfare® 4 Launch Celebration

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Celebrities, athletes and creators came together for an action-packed night of gaming, immersive entertainment and exclusive experiences on Cosm’s massive Shared Reality Display. 

INGLEWOOD, Calif., Oct. 25, 2026 /PRNewswire/ — Monster Energy transformed Cosm Los Angeles into the ultimate gamer’s destination on Friday night as fans came together to celebrate the highly anticipated launch of Call of Duty®: Modern Warfare® 4 at an immersive event fueled by Monster Energy.

Set against Cosm’s spectacular 87-foot-diameter, 12K+ LED dome, the Monster Energy x Call of Duty celebration brought the action of one of gaming’s most anticipated franchises into the real world. Guests experienced live gameplay, special celebrity appearances, interactive activations, and real-life displays inspired by the game, including the Monster Energy Operator Skin, alongside a lineup of Polaris vehicles including the DAGOR, which is playable in Modern Warfare 4 – all in an electrifying atmosphere that blurred the lines between gaming and reality.

The event drew a guest list spanning entertainment, sports and gaming, including actors O’Shea Jackson Jr., Trevor Jackson and Khleo Thomas, who arrived by Slingshot, rapper Symba, social media star Lin Lamar (Pinkchyu), and Monster Energy UFC fighters Johnny Walker and Jalin Turner.

Guests lined up around the block for a jam-packed program, featuring a live edition of The Flank, hosted by ZooMaa and Ben Nissim, including an interview with Infinity Ward developer Jacky Reynolds and the reveal of the CDL Launch Invitational groups. Fans also got a closer look at Modern Warfare 4’s DMZ mode during a gameplay showcase led by Infinity Ward game designer Roman Spazafumo.

The gaming action continued with artists, athletes and gaming creators, including Jericho, Jaybroski, Tyler Rizzi, Johnny Walker and LAFC’s Denis Bouanga, facing off in two-versus-two matchups, while fans tested their own skills in king-of-the-hill rounds. Monster Energy’s skate team also took to the virtual battlefield, swapping their boards for controllers, with Ishod Wair, Filipe Mota and Elliot Sloan going head-to-head in a Modern Warfare 4 showdown.

“With Call of Duty, we’re always looking for ways to push the experience beyond the screen,” said Jordi Gayola, CMO of the Americas at Monster Energy. “Bringing this launch to Cosm gave us an incredible opportunity to put fans, athletes and creators right in the middle of the action. It’s about bringing our worlds together and creating the kind of unforgettable experience that only Monster Energy can deliver.”

Beyond the main gameplay, fans enjoyed exclusive merchandise giveaways and immersive experiences, while the Modern Warfare 4-themed experience extended to the menu, which featured Korean-inspired dishes including kimchi mandu, Korean corn cheese nachos, and gochujang-glazed wings, alongside complimentary Monster Energy throughout the venue.

The launch also spotlighted Monster Energy’s ongoing Call of Duty promotional partnership, running through March 31, 2027. Fans can earn 15 minutes of Double XP per qualifying Monster Energy Original Green, Zero Sugar or Zero Ultra can, alongside exclusive in-game rewards, including a Large Decal, two weapon blueprints and two Operator Skins unlocked across the first five cans. The collaboration also extends beyond the game through four Monster Energy x Polaris vehicle sweepstakes at participating 7-Eleven, Hy-Vee, QuikTrip and RTG stores, with entry via retailer-specific QR codes in-store.

For more information on the Monster Energy x Call of Duty partnership, promotion and rewards, visit callofduty.monsterenergy.com.

Images from the Monster Energy Call of Duty®: Modern Warfare® 4 Launch Day are available HERE. 

Photo Credit: Randy Shropshire/Getty Images for Monster Energy.

About Monster Energy
Based in Corona, California, Monster Energy is a leading marketer of energy drinks and alternative beverages. Known for its connection to action sports, motorsports, music, gaming and athletes around the world, Monster Energy fuels the passions of its fans through products, partnerships and experiences that bring communities together. For more information, visit MonsterEnergy.com.

Media Contact:
press@monsterenergy.com 

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SOURCE Monster Energy

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Come Back to Firefox: Mozilla launches its most ambitious campaign yet to bring people back to the independent alternative to big tech browsers

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As tracking and unwanted AI reshape the web, Firefox reunites the internet’s original viral icons to make the case for a browser that puts people back in control.

SAN FRANCISCO, Oct. 25, 2026 /PRNewswire/ — In its new campaign, Come Back to Firefox, the independent browser by Mozilla reunites personalities behind some of the early internet’s biggest viral videos and memes for one simple message: The internet you loved is still here, and Firefox is the easiest way back.

This multi-market campaign is aimed at people who once used Firefox and left. While it nods to the past, Firefox continues to evolve, giving people more reasons to love and rediscover it today. It arrives after a transformative year for the browser:

Business growth and partnerships: A dedicated Enterprise browser giving organizations expert support and control over their data. Technical partnerships with NVIDIA and Mistral, extending what Firefox can do from gaming to AI.

Increased protection and control: New products and features shipped including a free built-in VPN to help keep browsing private, with no extra download or cost. AI Controls, to let people decide when and whether to use AI, and an Ad Blocker for Firefox on iOS for fewer ads and trackers.

Brand and culture: A new modern design, a first sports partnership with Wrexham AFC and World Cup presence connecting Firefox to one of the year’s biggest cultural moments.

“Firefox was there then, we’re here now, and what we stand for matters more than ever,” said John Solomon, Chief Marketing Officer at Mozilla. “People who left Firefox years ago will find a browser that’s more private and gives them more control, including over AI.”

The Campaign

Come Back to Firefox brings together some of the world’s most memorable internet icons: Numa Numa Guy, Bad Luck Brian, Overly Attached Girlfriend, Kelly of “Shoes” fame, Where the Hell Is Matt?, Annoying Orange, Apparently Kid, Tay Zonday, Chuck Testa, Success Kid, and Evolution of Dance. Each takes on a modern frustration with humor:

Overly Attached Girlfriend may have wanted to know everything about you, but your browser shouldn’t.Dancing Matt boogied all over the world, without any corporations tracking him or selling his personal data.And while Annoying Orange is still incredibly annoying, he’s not as annoying as forced AI features.

The campaign launches in the United States Sunday, October 25th, with two distinct 30-second commercials airing on NBC. Next, it rolls out in Germany, France, and the United Kingdom.

“Being on set was a reminder of why those moments mattered,” said Solomon. “Ordinary people making things on the internet that made it feel so surprising and fun, and that’s the feeling we wanted to bring back.”

The campaign was created by award-winning independent agency We Believers, and brought to life by directing collective Sunny Sixteen and production company nobodys. Together, they meticulously recreated each performance, look, and even the sets from the original videos, taking each internet personality back to where their story began.

“We wanted an idea that truly belongs to Firefox, a challenger browser that helped shape the internet’s golden years and stayed independent as Big Tech took over,” said Gustavo Lauria, Founder and CCO at We Believers.

The campaign is one of Firefox’s most ambitious yet but is rooted in what has always set the browser apart from Big Tech: its commitment to putting people before profits and giving them more control over their online experience. Now, Firefox says it’s never been a better time for people who once used the browser to take another look.

About Firefox

Firefox is a web browser developed by Mozilla, built to give people more choice and control over their online experience. With built-in tracking protection, customization options, and a commitment to an open internet, Firefox offers an alternative to browsers developed by the world’s largest technology companies. Learn more at firefox.com/welcomeback.

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SOURCE Mozilla

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Best AI Tools for Small Business Marketing (2026): CapCut Featured for Creating Professional Video and Visual Content by Expert Consumers

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NEW YORK, Oct. 25, 2026 /PRNewswire/ — Expert Consumers has recognized CapCut in its 2026 coverage of the best AI tools for small business marketing, highlighting the platform’s collection of AI-powered features for creating and editing video, images, audio, and other visual content. The recognition reflects growing interest in tools that support practical marketing activities, including campaign development, promotional content production, and adapting creative assets for different digital channels.

Best AI Marketing Tools

Seedance 2.0 – an AI video generation model that creates videos from text prompts or imagesSeedream – an AI image generation model that creates high-quality visuals from text prompts

Small businesses face growing pressure to maintain an active digital presence while managing limited time and resources. From product photography and promotional videos to social media graphics and campaign materials, effective marketing depends on a steady supply of relevant, engaging content. Artificial intelligence is creating new ways to simplify these tasks and help businesses turn creative ideas into usable marketing assets.

CapCut provides a range of AI-assisted capabilities that support several stages of content production. These include prompt-based video generation, AI image creation, background removal, image expansion, music generation, and photo animation. For small businesses managing marketing internally, these functions offer options for developing creative assets without relying entirely on manual production processes.

AI Video Generation Supports Promotional Campaigns

Video is an important format for demonstrating products, explaining services, and introducing new offerings. Small businesses can use video across social media, websites, digital advertisements, and online product pages. Producing content regularly, however, can require considerable planning and editing.

CapCut’s Seedance 2.0 AI video generator offers a prompt-based approach to video creation. Users can describe a creative concept and generate video content that serves as a starting point for further editing.

For a small retailer preparing a product promotion, AI-generated video can help explore different visual approaches before a final concept is selected. A service provider could use the same process to develop ideas for an explainer or an introductory campaign.

Prompt-based generation can reduce the effort involved in developing initial concepts. Generated material still requires review to ensure the finished video accurately represents the business, communicates the intended message, and follows relevant brand guidelines.

AI Image Creation Helps Develop Marketing Materials

Visual content plays a central role in how businesses present products and services online. Promotional graphics, campaign imagery, and social media visuals need to communicate a clear message while maintaining a recognizable style.

CapCut’s Seedream AI image generator enables users to generate images from text prompts. The tool can support concept drafts, campaign planning, and experimentation with different visual directions before final assets are prepared.

For example, a small business planning a seasonal campaign could explore different visual themes and compositions during the early planning stage. These drafts can help establish a creative direction before additional time is spent refining the final materials.

CapCut’s GPT Image 2 provides another option for generating images from natural language instructions. The feature can support the development of promotional imagery, marketing graphics, and other visual assets.

AI image generation gives businesses more opportunities to test creative ideas during campaign development. However, generated images should be checked for visual errors, accurate product representation, and consistency with the intended brand identity before publication.

Image Editing Simplifies Content Preparation

Creating new marketing assets is only part of the production process. Existing photographs and graphics often need adjustments before they are suitable for different platforms.

CapCut’s AI background removal tool helps isolate subjects from their original backgrounds. This can simplify the preparation of product photographs, promotional graphics, and other images that require a different visual setting.

For a small retailer, background removal can make it easier to prepare product images for online listings or promotional materials. Separated subjects can be incorporated into new compositions without recreating the entire image.

The AI Image Extender addresses a separate challenge: adapting images to different dimensions. The tool generates additional visual content beyond an image’s original boundaries, helping users adjust compositions without relying entirely on cropping or stretching.

A campaign may require square graphics for social media, vertical visuals for mobile viewing, and horizontal banners for a website. Image expansion provides another option for adapting existing assets to those formats.

These editing capabilities can help reduce repetitive production work while supporting a more consistent presentation across marketing channels.

AI Audio and Photo Animation Expand Creative Options

Marketing content often combines visuals, movement, and sound. Music can establish a mood, support storytelling, and help create a more complete video presentation.

CapCut’s SeedMusic AI audio generator supports AI-assisted music creation based on prompts. The feature can help develop audio for promotional videos, product demonstrations, and social media content.

Generated music offers a starting point for matching audio to a campaign’s intended atmosphere. Before publication, businesses should review the output and confirm that the applicable usage terms cover the intended commercial application.

CapCut also provides a Photo-to-3D tool that transforms still images into more dynamic visual presentations. This capability can help repurpose existing photography for promotional videos, social posts, and digital campaigns.

For small businesses with an existing collection of product images, adding movement can provide another way to present familiar assets. The approach also expands the range of creative formats available without requiring every campaign to begin with new photography.

Connecting AI Tools to Everyday Marketing Workflows

The practical value of AI-powered creative tools depends on how effectively they address specific marketing needs. Small businesses do not necessarily need every available feature for every campaign. Selecting tools according to content requirements can help keep production focused.

A retailer might begin with Seedream to explore campaign concepts, then use GPT Image 2 to generate supporting visuals. Background removal can help prepare product photography, while AI Image Extender can adapt selected assets to different layouts. Seedance 2.0 can support video concept development, with SeedMusic offering an option for accompanying audio.

A service-based business might prioritize short promotional videos, explanatory graphics, and social media content instead. The same collection of tools can support different production requirements depending on the business model and campaign objectives.

Using AI does not remove the need for creative direction or quality control. Content should be checked for factual accuracy, appropriate product representation, brand consistency, and compliance with advertising requirements. Human review also helps ensure that generated assets serve a clear marketing purpose rather than adding unnecessary material to a campaign.

AI-Assisted Marketing for Small Businesses

Interest in the best AI tools for small business marketing reflects the need for practical ways to produce and adapt digital content. Businesses must balance the demand for regular campaign updates with the resources available for creative production.

Expert Consumers’ recognition of CapCut highlights the platform’s range of AI-assisted functions for video generation, image creation, editing, audio production, and photo animation. These capabilities offer small businesses several options for developing marketing materials across digital channels.

As AI becomes more integrated into content production, effective use will depend on matching the right tools to specific tasks. With clear campaign objectives, careful editing, and appropriate review, CapCut’s creative features can help businesses develop marketing assets while reducing some of the repetitive work involved in preparing content for publication.

Visit the Expert Consumers site for the full review.

About CapCut

CapCut is an AI-powered photo and video editing platform designed to make high-quality video creation accessible across devices. The platform supports creators, businesses, and everyday users with tools for video editing, AI video generation, captions, templates, audio, and visual editing. CapCut is available across mobile, web, desktop, and iPad experiences, helping users create, edit, and prepare video content for social media, marketing, education, and personal projects.

About Better Business Advice: Better Business Advice covers the news and strategies driving modern business success. The information provided by Better Business Advice does not, and is not intended to, constitute legal advice; instead, all information, content, and materials are for general informational purposes only. As an affiliate, Better Business Advice may earn commissions from services mentioned in the links provided.

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SOURCE ExpertConsumers.org

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