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Honda Advances Hydrogen Strategy with Production Launch of Fuel Cell Electric Vehicle in Ohio

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Production of all-new 2025 CR-V e:FCEV fuel cell electric vehicle begins at Performance Manufacturing Center in Marysville, OH – the only FCEV made in AmericaHonda experience with fuel cell vehicles spans over 20 years starting with the 2003 Honda FCX, the world’s first zero-emission fuel cell electric vehicle (FCEV) to receive government certification

MARYSVILLE, Ohio, June 5, 2024 /PRNewswire/ — Honda today celebrated the start of production of the all-new 2025 Honda CR-V e:FCEV fuel cell electric vehicle (FCEV) at the Performance Manufacturing Center (PMC) in Ohio. The all-new CR-V e:FCEV is the only FCEV made in America, as well as the first production1 hydrogen FCEV in the United States to combine an all-new U.S.-made fuel cell system with plug-in EV charging capability. A fun-to-drive compact CUV, the CR-V e:FCEV received a 270-mile EPA driving range rating, combining the fuel cell system with plug-in charging to provide up to 29 miles2 of EV driving around town with the flexibility of fast hydrogen refueling for longer trips. 

The all-new CR-V e:FCEV is the only fuel cell electric vehicle made in America.

“The Performance Manufacturing Center was conceived as a small volume manufacturing facility with a focus on craftsmanship, and I’m proud of how our production technicians leveraged their experience building the Acura NSX to take on the challenge of making this all-new Honda CR-V e:FCEV,” said Patrick McIntyre, lead of PMC. “Producing a zero-emission fuel cell electric vehicle is one more step toward Honda’s global goal of achieving carbon neutrality for our products and operations.”

In addition to producing the Honda CR-V e:FCEV in America, the next gen fuel cell system that powers it is also made in the U.S. at Fuel Cell System Manufacturing LLC, in Brownstown, Michigan – the joint venture production facility established by Honda and General Motors (GM).  The new fuel cell system was co-developed by Honda and GM, achieving higher efficiency and increased refinement, with durability performance doubled and cost reduced by two-thirds compared to the previous fuel cell system in the Honda Clarity Fuel Cell.

PMC Innovations for CR-V e:FCEV Production
Production technicians at PMC navigated several challenges related to new production equipment and processes to effectively transition from building the Acura NSX supercar to the Honda CR-V e:FCEV.  Following is a look at several of these key initiatives. 

New components: PMC technicians are taking on multiple new assembly processes specific to producing a vehicle powered by both a fuel cell system and a plug-in EV battery, requiring multiple connections for the vehicle’s two power sources and the Power Supply Connector that can provide electrical power for various external devices. These include:Sub-assembly of two hydrogen tanks, attaching high pressure piping and other parts and then installing the tanks in the vehicleCompressing hydrogen to 10,000 PSI via a new onsite station used to fill the CR-V e:FCEV hydrogen fuel tanksInstallation of the fuel-cell system along with connecting high pressure piping and wiringSub-assembly and installation of the under-floor batteryNew Weld System: Transitioning to the CR-V e:FCEV required a complete transformation of the Weld Department, from a highly-automated welding system created for an aluminum spaceframe to a multi-material unibody construction.The previous robotic weld system was removed and replaced with new steel welding robots which were installed with characteristics of a traditional weld system but are unique from mass production plants with a flexible fixture system that rolls around on a track.PMC technicians also now perform some manual MIG welding to apply welds that are difficult for robots to reach to attach closure parts for the doors, hood and tailgate.Paint System Modifications: The larger and heavier all-steel body of the CR-V e:FCEV requires a different corrosion protection application process than the smaller, all-aluminium Acura NSX.The CR-V e:FCEV marks the first application in Honda North America of zirconium to a mixed metal, uni-body, and utilizes the same high-appearance paint coating as the NSX.  The E-coat dip tank was designed for the smaller surface area of the NSX spaceframe, not a full frame vehicle like CR-V with more surface area inside.  So, engineers had to modify the dip tank to enable the CUV body shape to enter at a 38-degree angle, steeper than the 15-degree angle for NSX. More precise control of the E-coat pumps also was required for CR-V, to create higher circulation of the E-coat to cover the surface area inside the frame.Following e-coating, but prior to application of the final paint finish, sealer is applied to prevent water leaks. The CR-V body is mounted on a rotisserie, but unlike the previous equipment arm used to turn the lighter NSX spaceframe, a more robust arm that can maintain stability of the heavier CR-V steel frame is used to turn the frame on its side. This enables associates to manually apply sealer similar to the application for the NSX.

Production of the FCEV at the PMC also is laying the groundwork for production of battery-electric vehicles at the Honda EV Hub in Ohio from the standpoint of software for the Integrated Power Unit (IPU).

Video of these manufacturing innovations can be found here.

CR-V e:FCEV Product Highlights
The Honda CR-V is America’s best-selling CUV of the past quarter century, and the CR-V e:FCEV builds on that foundation to deliver top class cabin space, cargo capacity and power. 

Honda engineers optimized CR-V e:FCEV’s steering and suspension tuning to deliver the same sporty driving experience and class-leading refinement as turbo and hybrid-powered CR-V models.

Moreover, the driver can customize the driving experience of the CR-V e:FCEV with selectable drive modes, including EV modes to maximize efficiency and a Sport mode to prioritize acceleration and responsiveness.

Refueling with hydrogen takes about the same time as filling a tank with gasoline. Recharging the Honda CR-V e:FCEV takes just 1.8-hours using a level 2 charger and adds up to 29 miles of battery-powered range for short trips around town. 

The Honda CR-V e:FCEV also features the Honda Power Supply Connector, turning the CUV into a clean power source capable of running small home appliances, power tools or camping equipment, as well as charging the new Honda Motocompacto e-scooter.

For additional product information, click here.

Honda Hydrogen Business
Honda has identified four core domains for the utilization of its fuel cell system.  In addition to fuel cell electric vehicles (FCEV), the Honda hydrogen business strategy includes commercial vehicles, stationary power stations and construction machinery. Honda is engaged in collaboration with other companies in pursuit of these business opportunities.

Honda recently debuted a Class 8 Hydrogen Fuel Cell Truck Concept powered by three Honda fuel cell systems to showcase the start of a new demonstration project aimed at future production of fuel cell-powered products for the North American market.Honda also began demonstration testing of a stationary fuel cell power station on its Torrance, Calif. campus in March 2023, marking the company’s first step toward future commercialization of zero-emission backup power generation.Honda also is looking at the application of its fuel cell system to equipment such as excavators and wheel loaders, which account for a large segment of the construction machinery market.

Honda Electrification Strategy
Honda has a vision to make battery-electric and fuel cell electric vehicles represent 100% of its new vehicle sales by 2040.  Toward this goal, Honda is establishing its “Honda EV Hub” in Ohio where the company will begin production of EVs in North America.  Honda also recently announced plans to build a comprehensive EV value chain in Canada with an approximate investment of USD$11 billion, to strengthen its EV supply system and capability to prepare for a future increase in EV demand in North America.  It is the role of the Honda EV Hub in Ohio to establish the expertise and experience for EV production that will be shared across the Honda production network in North America, including the EV value chain initiative in Canada.    

Moreover, each Honda auto production facility in North America has a critical role to play in Honda’s electrified future.  Even as Honda accelerates preparation for EV production, the company plans to sustain current ICE and hybrid-electric vehicle production to meet continued strong customer demand.  The sales growth of ICE and hybrid-electric vehicles also will support the required investment in the electrified future.

Importantly, Honda expects to maintain employment stability across all locations during these key next steps in the transition to the electrified future.

1.  Using domestic and globally sourced parts

2. EPA-estimated 29-mile all-electric driving range when fully charged. Use for comparison purposes only. Actual range will vary based on several factors, including temperature, terrain, battery age & condition, loading, use and maintenance.

Honda Manufacturing in America
Honda has been producing automobiles in America for over 40 years, beginning in November 1982 with the start of automobile production at the Marysville Auto Plant.

In 2022, more than two-thirds of all Honda and Acura automobiles sold in the U.S. were made in America, using domestic and globally sourced parts. Honda’s cumulative auto production in America now exceeds 30 million vehicles.

Honda established manufacturing operations in America in 1979 with the start of motorcycle production in Marysville, Ohio, and today has one of the largest and most diverse U.S. manufacturing footprints of any international company. More than 23,000 U.S. associates support the company’s 12 manufacturing plants in America, supporting operations that have an annual capacity of more than 1.27 million automobiles, 1.52 million engines, 500,000 power equipment products and 300,000 powersports products, as well as the HondaJet advanced light jet and GE Honda HF120 turbofan engines.

Cumulatively, Honda has invested $19 billion in its U.S. manufacturing operations, including more than $3.6 billion over the past five years alone. The company also works with 600 U.S. original equipment suppliers, with U.S.-sourced parts purchases of approximately $492 billion since 1979.

Learn more at https://hondainamerica.com/.

More information about Honda is available in the Digital FactBook.

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SOURCE Honda

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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