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EV Thermal Management Fluid Demand Exceeds 880 million Liters by 2035, IDTechEx Finds

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BOSTON, June 19, 2024 /PRNewswire/ — Electric vehicles (EVs), much like combustion vehicles, require a suite of fluids in order to operate optimally. However, the quantities and properties of these fluids can be quite different. With a strongly growing EV market, this presents a large opportunity for not just fluid suppliers but also fluid additives and fluid handling component suppliers. The new IDTechEx report, “Thermal Management for Electric Vehicles 2025-2035: Materials, Markets, and Technologies“, predicts that over 880 million Liters of coolant fluids will be required for electric cars in 2035, combining water-glycol, oils, refrigerants, and immersion fluids.

Where is each fluid used?

The drivetrain components (batteries, motors, and power electronics) should be kept in a certain operating temperature range for an EV to operate safely and efficiently. The cabin must also be kept at a comfortable temperature for the occupants.

Water ethylene glycol (WEG) typically forms the backbone of the thermal management system. In most cases, WEG is passed through coolant channels or cold plates in the battery to keep the cells cool or warm them up in cold conditions. It is sometimes used to pass through a jacket around the motor and is typically fed through a heat sink to cool the inverter. It is also used to connect the thermal systems of the drivetrain components with the cabin. The heat from these drivetrain components can often be transferred to the cabin’s thermal management system, reducing the need for separately heating the cabin air and improving efficiency. Due to its ubiquitous use, IDTechEx finds that WEG demand (in terms of volume) will be the largest of EV fluids, with a 6-fold growth in demand from 2023 to 2035.

Oils are commonly used to lubricate vehicle components like the gearbox and transmission. However, in an EV, oil can also be used to cool motor components. As these oils are dielectric, they can be used to make direct contact with parts inside the motor, like the rotor and/or stator windings, improving thermal management and potentially reducing the size of the motor by removing the need for a water jacket around the stator. Oil-cooling electric motors became the dominant motor thermal management strategy in 2022, with approximately 60% of new electric cars sold in 2023 using oil-cooled motors, according to IDTechEx’s research.

Refrigerant is essential to the operation of the air conditioning system for the occupant’s cabin. In some models, refrigerant is also used to cool the battery, which has challenges but can eliminate large portions of the WEG systems needed. This held a small market share in the early EV market, with the BMW i3 taking this approach, but it has seen a resurgence in recent years, with BYD adopting this technology for its e-Platform 3.0 vehicles.

Immersion cooling is an emerging thermal management strategy offering excellent thermal homogeneity, but so far, has remained for high-performance certain off-road vehicles. While IDTechEx predicts growth for this technology, it does not expect it to be the dominant approach in the future.

What is changing with each fluid?

The fluid categories already discussed are already a staple in combustion engine vehicles, but EVs present new demands.

It is common to see WEG products somewhat unchanged between combustion engine vehicles and EVs. However, there has started to be an interest in using low electrical conductivity (<100µS/cm) coolants with early adoption from players such as BYD and Hyundai. This adds an extra level of safety in the case of fluid leaks around electrical components like the battery.

To aid in system simplicity, a single oil that can be used to lubricate gears and cool the motor is required. This presents a challenge in chemical compatibility with copper found in the motor windings, a material that would not have been a focus in a combustion engine’s oil. The key trade-off to be made here is between thermal performance and mechanical properties. Generally, higher viscosities are better for lubrication but poorer for heat transfer. For this reason, fluid suppliers are trying to find a middle ground where viscosity is lower than would have been used in a traditional axle oil to aid in heat transfer but still high enough to keep the wear of the transmission to a minimum.

Refrigerants remain similar between combustion engine vehicles and EVs. The transition here is for the automotive industry as a whole. R134a was the standard, but in Europe, due to its high global warming potential (GWP), it was replaced with R1234yf in all vehicles from 2017 onwards, with other regions following suit. The next big shift is likely to come from the consideration of PFAS (per- and polyfluoroalkyl substances). Although there is no clear regulation or timeline enforcing R1234yf replacement, this hasn’t stopped the development of alternative refrigerants and their associated thermal management components. VW deployed R744-based heat pump systems in certain ID models, and other thermal system suppliers like Hanon Systems have presented both R744 and R290 heat pump systems for EVs.

IDTechEx has further discussion of EV refrigerants in their “Thermal Management for Electric Vehicles 2025-2035: Materials, Markets, and Technologies” report, as well as a deep dive into PFAS compounds and their replacements in their “Per- and Polyfluoroalkyl Substances (PFAS) 2024: Emerging Applications, Alternatives, Regulations” report.

Increasing demand per vehicle

While EV design trends like cell-to-pack and more integrated thermal management modules can decrease fluid intensity per vehicle, a few key trends, on average, are increasing the fluid volume required per vehicle. This includes increasing battery capacities, more vehicles with dual motor options, increasing adoption of oil-cooled motors, and further adoption of heat pump systems. Combining this with an increased EV demand, IDTechEx predicts that over 880 million Liters of coolant fluids will be required for electric cars in 2035.

The new IDTechEx report, “Thermal Management for Electric Vehicles 2025-2035: Materials, Markets, and Technologies”, looks at the thermal management of the battery, motors, power electronics, and cabin, with a deep dive into strategies, components, materials, market shares, and forecasts to 2035.

To find out more about this report, including downloadable sample pages, please visit www.IDTechEx.com/TMEV.

For the full portfolio of thermal management market research from IDTechEx, please visit www.IDTechEx.com/Research/Thermal.

Upcoming free-to-attend webinar

How EV Thermal Management Drives Fluid Demand

Dr James Edmondson, Research Director at IDTechEx and author of this article, will be presenting a free-to-attend webinar on the topic on Thursday 18 July 2024 – How EV Thermal Management Drives Fluid Demand.

This webinar will cover the following:

EV thermal system architecture and fluids usedBattery thermal management and trendsMotor thermal management and trendsFuture refrigerantsOutlook for fluid content and forecasts

Please click here to check timings and register for your specific time zone.

If you are unable to make the date, please register anyway to receive the links to the on-demand recording (available for a limited time) and webinar slides as soon as they are available.

About IDTechEx 

IDTechEx provides trusted independent research on emerging technologies and their markets. Since 1999, we have been helping our clients to understand new technologies, their supply chains, market requirements, opportunities and forecasts. For more information, contact research@IDTechEx.com or visit www.IDTechEx.com. 

Media Contact: 
Charlotte Martin 
Subscriptions Marketing Manager
press@IDTechEx.com 
+44(0)1223 812300 

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LinkedIn: https://www.linkedin.com/company/idtechex/

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Cheers to One Million! Broadway.com’s Instagram Hits a Milestone

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NEW YORK, Oct. 29, 2026 /PRNewswire/ — A celebration is in order! Broadway.com’s Instagram account has hit a milestone one million followers.

For over a decade, Broadway.com has offered exclusive access to Broadway’s hottest shows and iconic stars via Instagram. Followers have been invited along to starry opening nights, glamorous red carpets and exciting one-night-only events. We’ve shared gorgeous portraits, introduced Broadway newcomers, celebrated screen stars taking to the stage and given tastes of exciting interviews. There have been curtain calls and exclusive performances, backstage visits and sneak peeks into rehearsal. Need to keep up with breaking news? We’ve got that too! If it’s happening, rest assured, Broadway.com is there, and will continue to celebrate the Broadway community for years to come.

If you’re one of the million, thanks for choosing to have us on your feed! If not, what are you waiting for? Join in on the fun!

CONTACT:
Andrew Mitchell
media@cambridgeglobal.com

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SOURCE Broadway.com

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Vusion Completes Acquisition of In-Store Media, Opening a New Chapter for Digital Retail Media in Physical Stores

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Vusion and ISM combine connected store technology and retail media expertise to unlock the untapped advertising potential of physical stores

PARIS, Oct. 29, 2026 /PRNewswire/ — Vusion (VU – FR0010282822), the global leader in AI-powered digitalization solutions for physical commerce, today announces the completion of its acquisition of In-Store Media (ISM), following the agreement announced on July 27, 2026 and the satisfaction of all conditions precedent, including the receipt of the required regulatory approvals. 

The acquisition is financed through a bridge financing facility with total commitments of €200 million, an initial maturity of 12 months and two six-month extension options.

Headquartered in Barcelona, ISM brings deep expertise in designing, deploying and monetizing in-store retail media networks, long-standing relationships with 90 retail banners and more than 1,600 brands, as well as a strong international track record in 9 countries across EMEA, Americas and APAC.

This acquisition strengthens retail media as a core pillar of Vusion’s connected store platform. Despite their significant shopper traffic and proximity to purchasing decisions, physical stores remain an underdeveloped retail media channel, capturing less than 3% of retail media spending. Unlocking this opportunity requires combining retail media expertise with the digital capabilities to understand audiences, activate relevant content and demonstrate campaign performance.

Together, Vusion and ISM aim to help retailers and brands better understand in-store audiences, deliver more relevant content and adapt campaigns in real time. By making in-store media easier to integrate into brands’ omnichannel campaigns and its impact on sales easier to measure, the combination will help brands invest with greater confidence and retailers generate more revenue from their media networks.

“We are delighted to welcome the In-Store Media teams to Vusion,” said Thierry Gadou, Chairman and CEO of Vusion. “We share the same vision that physical stores will be the next great digital media. Together, we now have an exceptional opportunity to bring that vision to life, combining our cutting-edge connected store platform and ISM’s retail media expertise to create lasting value for retailers, brands and shoppers.”

“Joining Vusion is a tremendous opportunity for our teams and customers,” said Fernando de Vicente, CEO of In-Store Media. “We have built our business through close partnerships with retailers and brands, and a deep understanding of how to make in-store media work. We look forward to leveraging those foundations with Vusion, accelerating our digitalization, and expanding what we can achieve together.”

In-Store Media to participate in Vusion’s Capital Markets Day

ISM will participate in Vusion’s Capital Markets Day in Paris on November 18, 2026. The event will provide an opportunity to share more about the role of in-store digital retail media in Vusion’s medium-term strategic plan and the growth opportunities created by this acquisition.

About In-Store Media

The Spanish multinational, founded in 1998, is today a global benchmark in the development of Retail Media advertising solutions. Present in 9 countries across Europe, Latin America and Asia, it works with more than 90 retailers and maintains partnerships with over 1,600 brands. It covers hypermarkets, supermarkets, shopping centres, department stores and specialty stores in Spain, France, Portugal, Italy, Poland, Mexico, Argentina, Chile and the Philippines.

About Vusion

Vusion is the global leader in AI-powered digitalization solutions for physical commerce, serving over 350 major retail groups in the world. www.vusion.com

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Abel Communications CEO Greg Abel Named President of Newly Formed Public Relations Society of America Maryland Chesapeake Chapter

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Merger of two regional public relations chapters creates new opportunities for professional development and industry connection across Maryland

BALTIMORE, Oct. 29, 2026 /PRNewswire/ — Abel Communications announced today that CEO and founder Greg Abel will serve as President of the newly formed Public Relations Society of America (PRSA) Maryland Chesapeake chapter, helping lead an expanded network of public relations and communications professionals across the Baltimore region.

The PRSA Maryland Chesapeake chapter brings together the PRSA’s Maryland and Central Chesapeake chapters following a merger approved by both chapters’ members and boards, as well as PRSA’s national leadership. Effective immediately, the merger will support broader professional engagement across Maryland, with a strategic focus on the Greater Baltimore region.

“This is an exciting day and the culmination of a great deal of behind-the-scenes work by leaders who are committed to promoting and supporting the public relations profession,” said Greg Abel, CEO and founder of Abel Communications. “By combining our energy, talent, and networks, the PRSA Maryland Chesapeake chapter is committed to delivering high-quality and consistent programming for our members.”

As President, Abel will work alongside a board representing public relations agencies, higher education, public media, philanthropy, and advocacy organizations. This board aims to strengthen the chapter’s programming and create more opportunities for members to learn, build relationships, and contribute to the public relations profession.

Beginning in the fourth quarter of 2026, the PRSA Maryland Chesapeake chapter plans to offer monthly virtual learning sessions with industry thought leaders, monthly in-person coffee meetups at member locations, and visits every other month to local news organizations and other organizations making news.

PRSA and Public Relations Student Society of America members are invited to help shape the chapter through its Communications, Programming & Professional Development, and Membership & Engagement committees. Those interested in joining or volunteering can learn more by visiting https://prsamd.org.

About Abel Communications
Abel Communications is a full-service public relations firm, delivering strategic communications programs for regional and national clients in sectors including health and wellness, professional services, and local, national, and global brands. The firm provides strategic counsel to help clients navigate the intersection of media relations, content development, social media, and digital strategy.

About the PRSA Maryland Chesapeake Chapter
The PRSA Maryland Chesapeake Chapter is the premier professional organization serving strategic communication, public relations and marketing professionals across Maryland. Formed through the union of two established regional chapters, PRSA Maryland Chesapeake fosters lifelong learning, ethical standard-setting and collaborative connection through programming, professional development and industry leadership.

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SOURCE ABEL COMMUNICATIONS

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