Technology

Persil® Laundry Detergent & Renowned Fashion Designer Christian Siriano Launch First-Ever 24-Hour Wardrobe Refresh Hotline on TikTok™ LIVE

Published

2 years ago

June 20, 2024

Laundry detergent brand known for its deep cleaning and fabric care capabilities declares itself the Official Detergent of Outfit Repeating; enlists celeb stylist to empower people to wear and wash their favorite ‘fits again and again

STAMFORD, Conn., June 20, 2024 /PRNewswire/ — The art of outfit repeating has never been more fashionable. Persil® laundry detergent is teaming up with celebrated American fashion designer Christian Siriano to host the first-ever 24-hour Wardrobe Refresh Hotline on TikTok™ LIVE to help people outfit repeat and care for their clothes like a fashion pro. A design icon himself often recognized for his use of color in design and personal jet-black wardrobe selections, Siriano will offer consumers a fresh perspective on how to style their own wardrobe’s go-to items so they can wear, wash, repeat with confidence.

The first-of-its-kind virtual event will kick off on June 26th at 6 p.m. ET and run nonstop through 6 p.m. ET on June 27th, offering a unique opportunity for viewers to ask Siriano for expert advice on how to restyle their most loved clothing items, fabric care tips, washing techniques and more. In addition to Siriano’s expertise, viewers will be surprised throughout the live event with guest influencer and creator appearances.

Streaming live on the Persil® TikTok™ account (follow along at @persillaundry), consumers can call in between 6 p.m. – 2 a.m. ET on June 26th, and again from 9 a.m. – 6 p.m. ET on June 27, for their chance to engage with Siriano by dialing 1-855-WARDROBE.

“The idea of being fashionable carries different meaning to everyone; for me it’s wearing styles that make me feel, and look, great,” said Siriano. “Each day when we get dressed, we can express ourselves creatively through our clothing. Outfit repeating is a fun, and effective, way to do that by challenging ourselves to breathe new life into a go-to piece and style it in a new way. Persil® makes it that easy by having a formula that helps keep clothes looking vibrant wash after wash.”

This partnership comes on the heels of a refreshed brand identity for Persil®. The reimagined positioning emphasizes the brand’s premium clean and fabric care benefits with a powerful formula that helps protect fabrics and colors so laundry-doers can embrace wearing their favorite clothes again and again with That New Clothes Feeling™. The brand also developed vibrant new packaging to stand out in the laundry aisle with an updated product lineup that focuses on deep clean and fabric care, including Original, Advanced Clean with Oxi+Odor Power, Intense Fresh®, and Activewear Clean.

“As the proud detergent of outfit repeating, Persil® is dedicated to helping keep clothes looking newer, longer* so consumers can maintain the connection they have with their favorite clothing items, wash after wash,” said Matt Kutnick, Marketing Director at Henkel. “Through this exciting partnership and 24-hour Wardrobe Refresh Hotline on TikTok™ LIVE, we’re helping individuals embrace a fashion-forward lifestyle and bringing outfit repeating to closets everywhere.”

For more information on Persil® or to find a store near you, visit persillaundry.com. Stay updated by following Persil® on TikTok™, Facebook, Instagram and YouTube.

*vs leading value detergent

About Christian Siriano
Award-winning American fashion designer Christian Siriano has established himself as a tour de force in the fashion world since launching his eponymous collection in 2008 following his studies in London. Having just celebrated the brand’s 15-year anniversary, the Siriano design studio continues to celebrate beauty and diversity in this ever-changing fashion industry. As a result, Christian’s work has been featured in a multitude of prestigious museum exhibits including his first ever solo work retrospective. Moreover, his designs have appeared on the world’s biggest stars and most prestigious red carpets, with clients ranging from leading actresses on film and television to super models. To learn more about Christian Siriano, please visit christiansiriano.com.

About Persil®
As a trusted leader in laundry care, Persil® laundry detergent helps keep clothes looking newer for longer*. Packed with powerful stain-fighting enzymes to deliver a premium deep clean, Persil®whitens and brightens clothing and cares for fabrics. Sold nationwide in the United States, the Persil® laundry portfolio includes liquid and single dose pac detergents. Stay connected with Persil® on Instagram @PersilLaundry, TikTok @PersilLaundry, and Facebook @Persil for the latest updates and tips.

About Henkel in North America
Henkel’s portfolio of well-known brands in North America includes Schwarzkopf® hair care, Dial® soaps, Persil®, Purex®, and all® laundry detergents, Snuggle® fabric softeners as well as Loctite®, Technomelt® and Bonderite® adhesives. With sales close to 6.6 billion US dollars (6 billion euros) in 2023, North America accounts for 28 percent of the company’s global sales. Henkel employs around 8,000 people across the U.S., Canada and Puerto Rico. For more information, please visit www.henkel-northamerica.com and on Twitter @Henkel_NA.

Photo material is available at www.henkel-northamerica.com/press

Brand Contact: Agency H5 (on behalf of Persil®)
Contact: Emily Sclafani
Phone: 312-720-1637
Email: esclafani@agencyh5.com

Henkel North America
Contact: Erica Cooper
Phone: 475-232-4973
Email: erica.cooper@henkel.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/persil-laundry-detergent–renowned-fashion-designer-christian-siriano-launch-first-ever-24-hour-wardrobe-refresh-hotline-on-tiktok-live-302176143.html

SOURCE Persil

Technology

FranklinWH Introduces Enhanced 15 kWh aPower in Australia and New Zealand

Published

2 hours ago

May 3, 2026

Expansion comes as policy shifts and rising power costs accelerate demand for residential energy storage

SYDNEY, May 4, 2026 /PRNewswire/ — FranklinWH, a leading provider of whole-home energy management and battery storage solutions, today announced the launch of its enhanced 15 kWh aPower battery in Australia and New Zealand, as demand for residential energy storage continues to grow, driven by evolving policy settings and increasing interest in energy independence.

The updated aPower builds on the company’s established platform, increasing usable capacity from 13.6 kWh to 15 kWh and raising warrantied throughput from 43 MWh to 60 MWh, an increase of 40 percent. These updates deliver more usable energy over the life of the system while maintaining the same footprint and price.

“The energy landscape is shifting quickly, and more homeowners are thinking beyond the upfront specs to what really pays off over time,” said Steve Ruskin, General Manager of FranklinWH Australia. “This upgrade is about delivering more performance over the life of the system, more usable energy, greater throughput, while staying true to our ‘buy once, buy right’ philosophy.”

The increase in warrantied throughput translates into savings for homeowners. Based on typical usage patterns and an electricity rate of A$0.35 per kilowatt-hour, the additional throughput may represent up to approximately A$5,950 in value over the lifetime of the system. The increase in usable capacity also improves energy density, lowering the effective cost per kilowatt-hour and supporting more efficient use of stored energy.

The 15 kWh configuration also aligns with current and upcoming policy frameworks benefitting residential battery adoption. This includes the updated Cheaper Home Batteries Program, with changes coming into effect for Australian homeowners from 1 May, 2026, helping households maximise value as incentives continue to evolve.

As the residential battery market expands, FranklinWH continues to focus on reliability and system performance. The aPower incorporates design elements to support durability, including structural reinforcement to reduce cell stress over time, per-cell temperature monitoring, and the separation of the battery pack and control systems to maintain reliable performance.

“We believe performance should be measured over years, not just at installation,” Ruskin added. “We focus on building systems that deliver consistent, reliable results over time. That long-term perspective is what ultimately defines value for homeowners.”

The aPower is designed to operate as part of the FranklinWH System, an integrated home energy management platform that coordinates energy generation, storage, and consumption. The system is designed to optimise multiple energy inputs, provide reliable backup power, and support more efficient and independent energy use at the household level.

About FranklinWH

FranklinWH Energy Storage is the manufacturer of the FranklinWH System. FranklinWH is a market-oriented, research-driven company focused on next-generation residential energy management and storage solutions. Located in Macquarie Park, Sydney with a global head office in the San Francisco Bay Area, FranklinWH’s team has decades of experience in energy systems, from design, through manufacturing, to sales and installation. FranklinWH is AVL-listed with multiple financial institutions.

Contact: Media@franklinwh.com

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/franklinwh-introduces-enhanced-15-kwh-apower-in-australia-and-new-zealand-302759086.html

SOURCE FranklinWH Australia Pty Ltd

Technology

Peninsula Visa Launches Comprehensive OCI Processing Services

Published

4 hours ago

May 3, 2026

Peninsula Visa, a trusted leader in immigration and visa processing services with over 50 years of expertise, today announced the launch of its comprehensive Overseas Citizen of India (OCI) processing services. To celebrate this milestone, Peninsula Visa is offering new users an exclusive 20% discount with promo code OCI20 at checkout.

SAN JOSE, Calif., May 3, 2026 /PRNewswire-PRWeb/ — Peninsula Visa, a trusted leader in immigration and visa processing services with over 50 years of expertise, today announced the launch of its comprehensive Overseas Citizen of India (OCI) processing services. To celebrate this milestone, Peninsula Visa is offering new users an exclusive 20% discount with promo code OCI20 at checkout.

For 50 years, Peninsula Visa has helped families navigate immigration. OCI processing is one of our most impactful services, connecting the Indian diaspora to their heritage. We’re proud to bring our expertise to help families secure OCI status with confidence. Evan James, CEO

A Full Suite of OCI Services

Peninsula Visa’s OCI services cover every stage of the OCI lifecycle, ensuring that members of the Indian diaspora receive expert support from start to finish.

The four service types now available are:

New OCI Application — For foreign nationals of Indian origin, spouses of Indian citizens or existing OCI card holders, and minor children with at least one Indian parent applying for OCI status for the first time.OCI Card Renewal — For card holders whose OCI card has expired, or whose linked passport has been renewed or replaced and requires an updated booklet.Re-issuance (Age Milestones) — OCI cards must be re-issued when minors reach the age of 18 and again when card holders turn 50, due to significant changes in appearance. Peninsula Visa guides clients through both transitions seamlessly.Miscellaneous OCI Services — Covering corrections to existing records, lost or damaged card replacement, address changes, and other administrative updates to the OCI file.

Why Choose Peninsula Visa for Your OCI Application

Peninsula Visa brings decades of institutional knowledge and a client-first philosophy to every OCI case.

Key value propositions include:

Expert Guidance — Dedicated OCI specialists with deep knowledge of consulate requirements, eligibility rules, and documentation standards across all service types.High Approval Rate — A meticulous multi-stage review process that identifies and resolves issues before submission, dramatically reducing the likelihood of rejection or delay.Fast Turnaround — Standard processing in 12-15 Business Days for most OCI service types, with real-time status updates throughout the process.End-to-End Support — Personalized document checklists, secure document uploads, expert form preparation, consulate submission, and post-submission tracking — all in one place.

Launch Promotion

Save 20% on any OCI service — new users only

OCI20

Enter code OCI20 at checkout. Available to new users. No expiration date.

Leadership Perspective

“For 50 years, Peninsula Visa has helped individuals and families navigate the complexities of immigration documentation. OCI processing is one of the most impactful services we have ever added — it directly connects the Indian diaspora to their heritage country in a lasting, meaningful way. We are proud to bring our proven expertise and client-centric approach to this important service, and we look forward to helping thousands of families secure their OCI status with confidence.”

Founded in 1975, Peninsula Visa has built its reputation on precision, transparency, and a genuine commitment to client outcomes. The addition of OCI processing services reflects the company’s ongoing mission to expand its offerings to meet the evolving needs of immigrants and their families across the United States.

Get Started Today

Eligible applicants can begin their OCI journey by visiting Peninsula Visa’s dedicated OCI Services page. New users can take advantage of the 20% launch discount by entering promo code OCI20 at checkout when selecting any OCI service type.

Media Contact

Evan James, Peninsula Visa, 1 4087277515, media@peninsulavisa.com, https://peninsulavisa.com/

View original content to download multimedia:https://www.prweb.com/releases/peninsula-visa-launches-comprehensive-oci-processing-services-302760544.html

SOURCE Peninsula Visa

Technology

Peninsula Visa Launches Comprehensive OCI Processing Services

Published

4 hours ago

May 3, 2026

A Full Suite of OCI Services

Peninsula Visa’s OCI services cover every stage of the OCI lifecycle, ensuring that members of the Indian diaspora receive expert support from start to finish.

The four service types now available are:

Why Choose Peninsula Visa for Your OCI Application

Peninsula Visa brings decades of institutional knowledge and a client-first philosophy to every OCI case.

Key value propositions include:

Launch Promotion

Save 20% on any OCI service — new users only

OCI20

Enter code OCI20 at checkout. Available to new users. No expiration date.

Leadership Perspective

Get Started Today

Media Contact

Evan James, Peninsula Visa, 1 4087277515, media@peninsulavisa.com, https://peninsulavisa.com/