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Target to Roll Out Transformative GenAI Technology to its Store Team Members Chainwide

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Retailer’s new GenAI-powered chatbot, Store Companion, is designed to make team members’ jobs easier and enhance the shopping experience The tool is scheduled to roll out to hundreds of thousands of team members across Target’s nearly 2,000 stores by August   Target will continue to test and develop new GenAI applications that accelerate its business, empower its team and support its future growth   

MINNEAPOLIS, June 20, 2024 /PRNewswire/ — Target Corporation (NYSE: TGT) today announced plans to roll out a new generative artificial intelligence (GenAI) tool to team members at all of its nearly 2,000 stores by August, becoming the first major retailer to share that it is bringing this technology to its store team members across the U.S. The tool, called Store Companion, is a GenAI-powered chatbot designed by Target that can answer on-the-job process questions, coach new team members, support store operations management and more.

Store Companion’s goal is to make the teams’ jobs easier and allow them to work more quickly and efficiently, offering faster service and deeper guest engagement to make the shopping experience even better. The initiative is part of Target’s broader strategic approach to using GenAI across its business to empower its team, enhance the guest experience and support the company’s long-term growth.

“We know technology will continue to play an outsized role in the future of retail — for our team members, our guests and our business. With that in mind, we’re continually experimenting with new tools to make it even easier for our team to do their jobs and to bring more of what guests love about shopping at Target to life,” said Brett Craig, executive vice president and chief information officer, Target. “The transformative nature of GenAI is helping us accelerate the rate of innovation across our operations, and we’re excited about the role these new tools and applications will play in driving growth.”

How the Store Companion tool works

The Store Companion chatbot will be available as an app on store team members’ specially equipped handheld devices, providing immediate answers to their questions about processes and procedures. For example, team members can input prompts like “How do I sign a guest up for a Target Circle Card?” and “How do I restart the cash register in the event of a power outage?” and receive instructions and resources in seconds. The tool also serves as a store process expert and coach, helping new and seasonal team members learn on the job.

Testing, learning and improving the tool

“Generative AI is game-changing technology and Store Companion will make daily tasks easier and enable our team to respond to guests’ requests with confidence and efficiency,” said Mark Schindele, executive vice president and chief stores officer, Target. “The tool frees up time and attention for our team to serve guests with care and to create a shopping destination that invites discovery, ease and moments of everyday joy.”

To develop this best-in-class resource for its store team members, Target’s in-house technology team used real frequently asked questions and process documents from its store teams across the U.S. The team worked quickly, taking the project from its initial testing phase to planned rollout in just six months. Target is currently piloting the tool at about 400 stores, using the teams’ feedback to improve the experience ahead of the chainwide rollout.

Early feedback from pilot teams indicates that Store Companion is positively impacting their daily work.

“We’re hearing great feedback from our team about the new app,” said Jake Seaquist, store director at one of the pilot stores in Champlin, Minn. “Streamlining day-to-day tasks goes a long way with our team members and adds up to more time spent with guests and a better guest experience across the store.”

Since the pilot began, experienced team members have been sharing their expertise and adding materials to help shape the tool.

The power of AI across Target’s business

Store Companion is the latest example of how Target is accelerating its use of GenAI to create even more personalized and intuitive experiences for team members and consumers. In addition to Store Companion, the retailer plans to roll out another internal GenAI tool in the coming months, starting with its headquarters team members. When placed in the hands of Target’s most important asset, its team, this technology has the potential to transform day-to-day tasks and empower team members to be more efficient and spend time doing the most meaningful work.  

Target also is using GenAI to elevate its digital experience for consumers, including GenAI-powered product pages and search capabilities that curate the most relevant results and make it even easier for consumers to find everything they need when shopping on Target.com. For example:

Enhancements to thousands of product display pages on Target.com this year have created more relevant, guest-friendly experiences. Target is using GenAI to summarize reviews and make the product descriptions on its site pages even more relevant to help shoppers make confident purchase decisions. It also enhances the items’ product titles with more robust information to help shoppers search and find the right items faster. More than 100,000 of these pages are expected to be complete by the end of the summer.

Guided Search has begun rolling out on Target.com, which allows guests to search the site using conversational language and discover even more of the assortment through intelligent, curated results. For example, a search for “summer party” will return a broader range of relevant items, from party supplies and invitations to outdoor tableware, meat for grilling, a variety of snack and drink ideas and more. It also will help shoppers remember commonly forgotten items such as sun protection, insect repellents, outdoor games and other essentials. This enhanced search experience will continue to expand and will be available to all consumers later this summer.

In addition to these enhancements, Target will continue testing dozens of additional GenAI applications throughout 2024 and beyond. The retailer remains committed to the safe and responsible use of the technology and is focused on building a GenAI ecosystem that will continue to drive its business and enhance the team member and guest experiences while embracing the future of retail.

Miscellaneous

Statements in this release regarding the company’s future financial and operational performance and enhancements to its technologies and capabilities are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties which could cause the company’s results to differ materially. The most important risks and uncertainties are described in Item 1A of the company’s Form 10-K for the fiscal year ended February 3, 2024. Forward-looking statements speak only as of the date they are made, and the company does not undertake any obligation to update any forward-looking statement.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

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SOURCE Target Corporation

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ENROAD Aims to Redefine the Roof Box with Smart Technology and Automotive-Inspired Design at SEMA 2026

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October 26, 2026

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LAS VEGAS, Oct. 26, 2026 /PRNewswire/ — ENROAD, a premium automotive travel lifestyle brand, will showcase its award-winning Nomadix Pro Smart Roof Box at SEMA Show 2026, at Booth 59033 in the West Hall with Diamond Lot, from November 3rd to 6th.

Recognized with the German Red Dot Design Award, Nomadix Pro reimagines the traditional roof box with fingerprint unlocking, solar-powered operation, and ENROAD’s Trispark energy system. Combining intelligent convenience with sleek, automotive-inspired design, it transforms roof storage from a simple cargo solution into a smarter companion for every journey.

ENROAD’s debut at SEMA Show marks an important step in bringing its vision of Smart Automotive Travel to the global automotive aftermarket and outdoor recreation communities, where innovation, personalization, and adventure meet.

Automotive-Inspired Design, Refined for Every Journey

A roof box should do more than add cargo space—it should complement the vehicle it sits on. The Nomadix Pro combines a streamlined silhouette and a clean, contemporary profile with distinctive integrated rear lighting, creating a more recognizable look that brings automotive-inspired design to a traditionally utilitarian accessory.

The Nomadix Pro received the 2025 Red Dot Design Award, recognizing its design, and represents three years of product development supported by more than 10 proprietary patents.

Smart Access, Without the Extra Steps

One of the Nomadix Pro’s standout features is its fingerprint-based unlocking system, offering an alternative to carrying and using a traditional key. A mechanical backup key provides another access option when needed.

ENROAD has also rethought the details that affect everyday use. Its ClickHold™ mounting system replaces conventional bulky knobs with a rack-and-cam lever mechanism, designed to simplify installation while preserving usable interior space.

The RailTie™ fastening system, featuring adjustable aluminum rails and zinc-alloy buckles, helps secure belongings during travel. A front-mounted secondary lock provides an additional measure to help keep the lid closed at speed, while four-bar hinges allow the box to open from either side of the vehicle.

Together, these features are designed to make installation, loading and accessing gear more straightforward.

Lighting That Works Beyond the Drive

Inside the Nomadix Pro, motion-sensing is equipped, with dual sensing for light and human body, that means less fumbling around when looking for a bag, jacket or piece of camping equipment after dark. The exterior rear lighting adds a distinctive visual details and safety while driving.

Nomadix Pro also incorporates ENROAD’s Trispark solar-powered energy system, which combines solar charging, portable power and campsite illumination in one integrated solution.

Trispark features a 24,000mAh battery, fast-charging capability and adjustable lighting modes, bringing additional utility to time spent outdoors.

From its exterior lighting to its interior illumination and portable power options, ENROAD is exploring ways to make the roof box a more considered part of the automotive travel.

Built Around Real-World Use

The Nomadix Pro has undergone 24 reliability tests covering scenarios including emergency maneuvers, lane changes, rough roads, prolonged vibration, extreme cold and repeated opening and closing cycles.

Its interior features molded felt lining to help protect stored equipment, while its mounting, fastening and locking systems address the practical demands of carrying gear on the road.

These details reflect ENROAD’s focus on combining a modern look with features that serve a clear purpose.

A First Look at What’s Next

SEMA 2026 will also offer an early look at ENROAD’s upcoming smart roof box. The new version will expand the ENROAD lineup, bringing its focus on contemporary design, practical storage and user-friendly features to a broader range of customers.

Visit ENROAD at SEMA 2026

Dates: November 3–6, 2026
Location: Las Vegas Convention Center
Booth: West Hall with Diamond Lot — 59033
Website: ENROAD – Easy to Go, Easy to Feel.

About ENROAD

Established in 2024 as a lifestyle brand under PGYTECH, ENROAD specializes in innovative automotive travel solutions. Its Nomadix Pro Smart Roof Box, developed over three years with 10+ proprietary patents, won the 2025 Red Dot Design Award, combining smart convenience, functional design, and green technology.

Backed by PGYTECH’s 10+ years of product innovation, ENROAD brings this expertise to the automotive travel lifestyle mobility space,  redefining the automotive travel experience.

For more information, visit ENROAD – Easy to Go, Easy to Feel.

 

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SOURCE ENROAD

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Hisense Celebrates 100 Years of Television and Marks the Origin of RGB MiniLED

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October 26, 2026

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LONDON, Oct. 26, 2026 /PRNewswire/ — In 1926, John Logie Baird first demonstrated his pioneering television system at 22 Frith Street, London. A century later, Hisense, a leading global brand in consumer electronics and home appliances, returned to this historic site on 24–25 October to celebrate the centenary of television under the theme “Celebrating 100 Years of Television. Hisense, the Origin of RGB MiniLED.” At Outernet London’s The Now Building, near 22 Frith Street, an immersive big-screen experience brought a century of television history to life and showcased Hisense’s latest RGB technology.

A century of television innovation has transformed how people experience entertainment. Now, with RGB MiniLED, which represents the new origin of display innovation, Hisense aims to mark the next milestone in this ongoing journey. By connecting the origin of television with RGB MiniLED, Hisense launched a campaign at 22 Frith Street and Outernet London’s The Now Building. This celebration was not only a tribute to the past, but also a statement about the future of home entertainment, highlighting Hisense RGB MiniLED’s role in the next chapter of television. Martin Wilkie, Director at World Origin Sites, also praised what Hisense has contributed, ‘What Hisense has done is take television to the next stage — and the quality shows.’

Taking place on 24-25 October, Hisense’s “London Walk through TV History” connected five stops, inviting the public to follow the campaign map, enjoy a coffee, discover London’s rich television heritage and experience the latest in display technology along the way.

The main venue was Bar Italia at 22 Frith Street, Soho, a landmark site where Baird gave his first public demonstration of television in 1926. Here, visitors could enjoy a complimentary coffee while soaking up London’s television history and collecting limited-edition souvenirs and vouchers by participating in any one activity including a photo check-in, a Q&A quiz, or social media sharing.

Notably, on the afternoon of 25 October, Iain Logie Baird, grandson of television pioneer John Logie Baird, joined the celebrations at Bar Italia to mark this special milestone and honour the legacy of television. His presence lent historical weight to the event, which is a symbolic recognition of the continuity from his grandfather’s pioneering work to Hisense’s RGB MiniLED, the next step in television evolution. Hisense is doing something similar to my grandfather: taking something that had been exclusively in the laboratory and putting it into a product the public can buy and enjoy, said Iain Logie Baird.

As part of the trail, visitors were guided to The Now Building at Outernet London, Europe’s largest immersive digital experience space, featuring a 360-degree environment with ultra-high-definition LED screens. They could explore a museum-style exhibition celebrating 100 years of television history and experience Hisense’s latest RGB technology up close.

Bringing this immersive experience to life, Hisense’s latest RGB MiniLED technology marks the new milestone in display innovation. Exemplified by its flagship 116UXS TV, the technology delivers richer, more accurate colours, exceptional brightness and contrast, and lifelike picture quality, revealing a new level of realism to the viewing experience.

Visitors could also continue along the trail to the participating retail stores. These stores offer opportunities to explore Hisense RGB MiniLED products or enjoy exclusive vouchers, as detailed below:

John Lewis & Partners, Oxford Street:  Get hands-on with Hisense RGB MiniLED TVs.Selfridges, Oxford Street & Harrods, Brompton Road: Experience Hisense RGB MiniLED TVs and enjoy an exclusive 20% discount on eligible Hisense RGB MiniLED and MicroLED TVs when redeeming the voucher in store.

*Valid until 8 November 2026.

Arun Bhatoye, Head of Marketing for Hisense UK, said: “The UK’s rich heritage of broadcasting innovation makes it a particularly meaningful place to celebrate 100 years of television. As the origin of RGB MiniLED, Hisense is proud to help shape the future of display technology, pushing the boundaries of colour, brightness and contrast to deliver more lifelike visuals and enhanced viewing comfort. We’re excited to be part of the next chapter in television history and to bring these innovations to consumers around the world.”

About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 180 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2026H1). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As an Official Partner of UEFA EURO 2028, Hisense continues its legacy of global sports partnerships, bringing people closer to the moments that unite fans around the world.

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ELEMENTL POWER, DS INVESTMENT PARTNERS AND SAMSUNG C&T TO ADVANCE NEW U.S. NUCLEAR DEVELOPMENT

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October 26, 2026

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Proposed partnership of up to $750 million would help fund development of multiple Elementl nuclear projects

WASHINGTON, Oct. 26, 2026 /PRNewswire/ — Elementl Power, a nuclear project delivery and capital management platform, has signed a preliminary agreement to form and fund a development partnership of up to $750 million with a consortium led by South Korean investment firm DS Investment Partners (DSIP). Samsung C&T Engineering & Construction Group, which has delivered energy projects including nuclear worldwide, is participating in the consortium as a potential strategic investor. 

The consortium would fund a portion of the proposed partnership’s projected capital and hold a significant minority interest in the partnership. The agreement consists of a letter of intent and term sheet setting out the proposed terms of the partnership and allows for participation from additional strategic and financial investors.

The proposed nuclear development partnership is intended to provide a portion of the capital necessary for up to three of Elementl’s advanced nuclear projects to achieve final investment decision (FID), supporting pre-construction activities, including permitting, interconnection and long-lead item procurement. One of the three projects is Elementl’s 1.5 gigawatt project under development in Ohio, which will use GE Vernova Hitachi Nuclear Energy’s BWRX-300 small modular reactors.  

The planned partnership would advance Elementl’s full-lifecycle development strategy and demonstrate the company’s model of matching top-tier development capital with high-quality, pre-FID advanced nuclear projects. Elementl has engaged Macquarie Capital as financial advisor to evaluate bringing additional strategic and financial investors into the partnership.

“Elementl’s partnership with DS Investment Partners and its consortium would advance our full-lifecycle development strategy and represents a first-of-its-kind capital formation model for U.S. nuclear focused purely on developing multiple utility-scale projects,” said Elementl Chairman and CEO Chris Colbert. “Once finalized, this partnership would expand our early-stage project capital, increase our access to South Korea’s nuclear supply chain and engineering expertise and enhance our position as the financial and development partner best equipped to deliver new nuclear.”

“This proposed partnership would bring together financial and industrial expertise with proven experience in the nuclear sector to support the next generation of American nuclear projects,” said DS Investment Partners CEO Seung Soo Kang. “We believe new nuclear is essential to meeting rising energy demand, and we are proud to partner with Elementl and Samsung C&T in building a strong foundation to advance these power projects.”

“This collaboration represents a unique opportunity to establish a private capital model that accelerates the path to delivery for commercial U.S. nuclear projects, and we are pleased to bring our nuclear construction experience and support to this effort with Elementl and DS Investment Partners,” said Samsung C&T Senior Vice President Jung Kim.

The proposed partnership does not constitute a final investment decision on any project. The agreement remains subject to definitive documentation, regulatory approvals and other customary closing conditions.

Elementl is backed by leading energy and infrastructure investors, including Energy Impact Partners, accounts advised by T. Rowe Price Associates, Inc., Prelude Ventures, Breakwater North and Alumni Ventures.

About Elementl Power
Elementl Power is America’s Nuclear Prime, leading the delivery and capital management of new nuclear plants. Elementl’s platform combines expertise in energy finance, project execution, regulatory strategy, and nuclear operations with a technology-agnostic approach to drive the full lifecycle of plant development, from site selection and financing through licensing, construction and commercial operation. For more information, please visit elementlpower.io or follow us on LinkedIn.

About DS Investment Partners (DSIP)
DS Investment Partners (DSIP) is an investment firm focused on energy, technology, healthcare and strategic infrastructure, and is part of a Seoul-based financial group. Working alongside technology providers, industrial partners, and institutional investors across Asia, the Middle East, Europe and North America, DSIP seeks to support investments that enhance security, reliability and long-term sustainability while creating value for stakeholders.

About Samsung C&T Corporation
Samsung C&T’s Engineering & Construction Group has more than 40 years of engineering and construction experience operating throughout the world. The group spans commercial and residential buildings, civil infrastructure and plant construction. Its landmark projects include Burj Khalifa, the world’s tallest building, the Riyadh Metro Project in Saudi Arabia, the Qurayyah 4,000MW CCPP Project, and the ongoing Qatar 2,000MW Solar Power Project. In the nuclear energy sector, the company has successfully delivered 12GW across 10 units, including the 5.6GW Barakah Nuclear Power Plant in the UAE. It has recently undertaken the Nuclear Power Plant refurbishment project and Front-End Engineering Design (FEED) for Small Modular Reactors (SMRs), demonstrating its global competitiveness in large-scale reactor and SMR technologies, and solidifying its expertise across all areas of the nuclear industry.

CONTACT:

Timothy Wirth

Elementl Power Communications

(484)886-5705

tim@elementlpower.io

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SOURCE Elementl Power Inc.

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