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Digital Marketing Software (DMS) Market size is set to grow by USD 105.8 billion from 2024-2028, New data sources, regulatory innovations boosting market growth to boost the market growth, Technavio

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NEW YORK , June 24, 2024 /PRNewswire/ — The global digital marketing software (DMS) market  size is estimated to grow by USD 105.8 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  17.16%  during the forecast period.  New data sources, regulatory innovations boosting market growth is driving market growth, with a trend towards spread of social media and e-commerce platforms. However, data privacy and security concerns  poses a challenge. Key market players include Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp..

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

End-user (Large enterprises and Small and medium enterprises (SMEs)), Service (Professional services and Managed services), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp.

Key Market Trends Fueling Growth

The Digital Marketing Software (DMS) market is experiencing significant growth due to the increasing demand for online marketing solutions. Social media platforms like Instagram, LinkedIn, and Facebook provide new opportunities for businesses to engage with their audiences and boost brand awareness. With over half the global population using smartphones, e-commerce platforms are increasingly popular for both shopping and marketing. DMS solutions offer additional features such as lead generation, customer engagement, and relationship management, making them essential tools for businesses aiming to increase online presence and sales. 

The Activision, Publishing, and Machinima industries are driving the Digital Content Management System (DCMS) market. The demand for Advertising and Analytics in these sectors is significant. The Cloud-based DMS solutions are popular due to their ease of use and cost-effectiveness. The trend towards remote work and digital transformation has accelerated the adoption of DMS. The market is also witnessing a surge in demand for Marketing and Content Management solutions. The Cost-effective and efficient solutions provide businesses with the ability to manage and distribute digital content effectively. The Remote workforce can access and collaborate on content in real-time, making it an essential tool for modern businesses. The Future of DMS looks promising with advancements in Technology and the increasing need for efficient content management solutions. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

•         The adoption of Digitalizing Software (DMS) in organizations faces barriers due to data privacy and security risks. Cloud security management is complex for vendors, as hacking and breaches are on the rise. Open-source code in cloud infrastructure increases the likelihood of flaws. Public clouds, with their multi-tenant nature, are particularly vulnerable. Cyber-attackers can easily access cloud-based data storage systems. Vendors must encrypt client data, implement multi-factor authentication, and comply with regulatory guidelines to mitigate these concerns and ensure market growth.

•         The Digitalizing Software (DMS) market is experiencing significant growth as more businesses adopt technology to manage their documents and processes. However, this transition comes with challenges. One major challenge is ensuring data security and compliance with various regulations. Another challenge is integrating DMS with other business systems and applications. Additionally, training employees to use the new technology effectively can be time-consuming and costly. Furthermore, customizing DMS to meet specific business needs can also be a complex process. Lastly, maintaining the system and providing technical support are ongoing responsibilities. Despite these challenges, the benefits of DMS, such as increased efficiency and productivity, make it a worthwhile investment for businesses.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This digital marketing software (dms) market report extensively covers market segmentation by

End-user 1.1 Large enterprises1.2 Small and medium enterprises (SMEs)Service 2.1 Professional services2.2 Managed servicesGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Large enterprises-  The large enterprise segment dominates the Digital Marketing Software (DMS) market due to the rising adoption of digital marketing tools like CRM, email marketing, and content management. These tools help manage large customer databases effectively. In 2023, Google Ads introduced an innovative auto-generated ad tool using generative AI, enhancing DMS capabilities and simplifying ad generation for businesses.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

Research Analysis

In the contemporary business landscape, the Digital Marketing Software (DMS) market plays a pivotal role in marketing process automation for brands looking to adapt to modern advertising strategies. Mobile advertising, a significant segment of this market, leverages technology to reach consumers as their behavior shifts towards remote working and online platforms. Big data analysis, predictive analytics, and CRM software are essential tools for businesses to understand customer preferences and tailor their offerings. Augmented Reality (AR) and Virtual Reality (VR) technologies offer innovative ways to engage consumers, while digital media consumption continues to soar on social media platforms like Instagram. Data security and privacy protection are paramount concerns for DMS providers, as they guard against malware injections, insecure applications, phishing attacks, and social engineering tactics. Wired and wireless communication channels are integral to the DMS ecosystem, enabling seamless integration with various social media platforms. Brands must maintain a strong visual identity across these channels to stand out in the competitive marketplace. WhatsApp, as a popular communication tool, also presents opportunities for businesses to engage with their audience effectively.

Market Research Overview

The Digitalizing Software (DMS) market encompasses solutions that enable organizations to manage and store documents electronically. These systems streamline business processes, enhance security, and promote efficiency. Key features of DMS include document imaging, workflow automation, and retrieval capabilities. The market is driven by the increasing demand for paperless offices and the need to improve document management processes. Additionally, the integration of artificial intelligence and machine learning technologies is revolutionizing DMS, offering advanced functionalities such as predictive analytics and automated classification. The global DMS market is expected to grow significantly in the coming years due to these factors and the ongoing digital transformation trend.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userLarge EnterprisesSmall And Medium Enterprises (SMEs)ServiceProfessional ServicesManaged ServicesGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Technology

Chef Robotics Physical AI Models Can Now Automate Baked Goods Packing

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SAN FRANCISCO, April 29, 2026 /PRNewswire/ — Chef Robotics, a leader in physical AI for the food industry, today announced that Chef robots can now automate tray assembly for baked goods packing. The application places baked products, such as burger buns, chocolate chip cookies, biscotti, butter cookies, biscuits, fortune cookies, granola bars, rusks, and shortbreads into trays and packaging containers before sealing.

Watch Chef robots in action.

Baked goods packing has historically been difficult to automate for high-mix production. Each item behaves differently on the production line—a granola bar compresses under the wrong grip, while a biscotti or rusk can crack if placed at the wrong angle. Surface textures range from glazed and smooth to crumbly and irregular, and strict presentation requirements leave little room for error. This variability has made it challenging for automation systems to reliably handle baked goods at production speeds, leaving food manufacturers dependent on manual labor and traditional bakery equipment.

To address this, Chef built its baked goods packing application on its existing piece-picking capability, which uses Chef’s AI-powered computer vision and physical AI models trained across diverse real-world production environments. This allows Chef robots to assess each item’s position, shape, and orientation in real time and determine how to pick the items from the pan and place them quickly and precisely without damaging them.

The baked goods packing application supports four distinct placement capabilities.

First, Chef’s vision system detects the angle at which each item sits in the pan and reorients it after picking, placing it on the tray at the exact angle required, regardless of its original position, enabling retail-ready presentation for SKUs that require precise angular placement.

Second, Chef robots can place multiple baked goods into the same packaging container in a single automated pass, completing full tray assembly without manual intervention.

Third, for packaging containers with multiple small compartments, Chef robots can precisely place items into each designated section, including multiple items in the same compartment, using Chef’s AI vision model to detect compartment positions and orientations in real time.

Fourth, Chef’s vision system identifies the exact center of each tray and places every item at a predefined offset from that center, ensuring a uniform, consistent arrangement across every pack regardless of how trays arrive on the conveyor.

For food manufacturers evaluating bakery systems and baked goods packaging automation, the application offers higher throughput, reduced labor dependency, and consistent presentation across shifts. The capability runs on Chef’s existing robotic hardware and software, allowing manufacturers to deploy it without requiring any changes to their production lines.

Chef’s baked goods packing application is available in the U.S., Canada, Germany, and the UK and is included as part of Chef’s robotics-as-a-service (RaaS) pricing model.

About Chef Robotics
Chef is the first company to have commercialized a scalable AI-driven food robotics solution. With over 104 million servings made in production, Chef leverages ChefOS, an AI platform for food manipulation, to offer a Robotics-as-a-Service solution that helps industry-leading food companies increase production volume and meet demand. Headquartered in San Francisco, CA, Chef aims to empower humans to do what humans do best by accelerating the advent of intelligent machines. Visit https://chefrobotics.ai to learn more.

View original content:https://www.prnewswire.com/news-releases/chef-robotics-physical-ai-models-can-now-automate-baked-goods-packing-302756923.html

SOURCE Chef Robotics

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Technology

Chef Robotics Physical AI Models Can Now Automate Baked Goods Packing

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on

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SAN FRANCISCO, April 29, 2026 /PRNewswire/ — Chef Robotics, a leader in physical AI for the food industry, today announced that Chef robots can now automate tray assembly for baked goods packing. The application places baked products, such as burger buns, chocolate chip cookies, biscotti, butter cookies, biscuits, fortune cookies, granola bars, rusks, and shortbreads into trays and packaging containers before sealing.

Watch Chef robots in action.

Baked goods packing has historically been difficult to automate for high-mix production. Each item behaves differently on the production line—a granola bar compresses under the wrong grip, while a biscotti or rusk can crack if placed at the wrong angle. Surface textures range from glazed and smooth to crumbly and irregular, and strict presentation requirements leave little room for error. This variability has made it challenging for automation systems to reliably handle baked goods at production speeds, leaving food manufacturers dependent on manual labor and traditional bakery equipment.

To address this, Chef built its baked goods packing application on its existing piece-picking capability, which uses Chef’s AI-powered computer vision and physical AI models trained across diverse real-world production environments. This allows Chef robots to assess each item’s position, shape, and orientation in real time and determine how to pick the items from the pan and place them quickly and precisely without damaging them.

The baked goods packing application supports four distinct placement capabilities.

First, Chef’s vision system detects the angle at which each item sits in the pan and reorients it after picking, placing it on the tray at the exact angle required, regardless of its original position, enabling retail-ready presentation for SKUs that require precise angular placement.

Second, Chef robots can place multiple baked goods into the same packaging container in a single automated pass, completing full tray assembly without manual intervention.

Third, for packaging containers with multiple small compartments, Chef robots can precisely place items into each designated section, including multiple items in the same compartment, using Chef’s AI vision model to detect compartment positions and orientations in real time.

Fourth, Chef’s vision system identifies the exact center of each tray and places every item at a predefined offset from that center, ensuring a uniform, consistent arrangement across every pack regardless of how trays arrive on the conveyor.

For food manufacturers evaluating bakery systems and baked goods packaging automation, the application offers higher throughput, reduced labor dependency, and consistent presentation across shifts. The capability runs on Chef’s existing robotic hardware and software, allowing manufacturers to deploy it without requiring any changes to their production lines.

Chef’s baked goods packing application is available in the U.S., Canada, Germany, and the UK and is included as part of Chef’s robotics-as-a-service (RaaS) pricing model.

About Chef Robotics
Chef is the first company to have commercialized a scalable AI-driven food robotics solution. With over 104 million servings made in production, Chef leverages ChefOS, an AI platform for food manipulation, to offer a Robotics-as-a-Service solution that helps industry-leading food companies increase production volume and meet demand. Headquartered in San Francisco, CA, Chef aims to empower humans to do what humans do best by accelerating the advent of intelligent machines. Visit https://chefrobotics.ai to learn more.

View original content:https://www.prnewswire.com/news-releases/chef-robotics-physical-ai-models-can-now-automate-baked-goods-packing-302756923.html

SOURCE Chef Robotics

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Air Products to Expand Industrial Gas Supply for Samsung Electronics’ Next-Generation Semiconductor Fab in South Korea

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New investment underscores the company’s long-term commitment to Korea and its leading role in the global semiconductor industry 

LEHIGH VALLEY, Pa., April 29, 2026 /PRNewswire/ — Air Products (NYSE:APD), a world-leading industrial gases company and serving Samsung globally, today announced it has been selected by Samsung to supply industrial gases for its new advanced semiconductor fab in Pyeongtaek, Gyeonggi Province, South Korea.

Under the agreement, Air Products will build, own and operate multiple state-of-the-art production facilities and a bulk specialty gas supply system to supply nitrogen, oxygen, argon, and hydrogen for Samsung’s new semiconductor fab. The new facilities are expected to come onstream in multiple phases from 2028 through 2030.

Air Products has a long track record of executing multiple phase expansions in Pyeongtaek to support Samsung’s growing manufacturing needs. This latest project represents Air Products’ largest investment to date in the semiconductor industry and will establish Pyeongtaek as the company’s single largest operations site globally supporting the electronics industry. 

“Air Products is honored to be selected once again by Samsung and to have their continued confidence as a trusted partner supporting their strategic growth plans,” said SR Kim, President, Air Products Korea. “This significant investment reinforces Air Products’ role as a leading global supplier to the semiconductor industry and underscores our long-standing commitment to supporting our strategic customers with safety, reliability, efficiency and excellent service.”

Air Products has served the global electronics industry for more than 40 years, supplying industrial gases safely and reliably to many of the world’s leading technology companies. The company has operated in Korea for more than 50 years and has established a strong position in electronics and manufacturing sectors.

About Air Products

Air Products (NYSE: APD) is a world-leading industrial gases company in operation for over 85 years focused on serving energy, environmental, and emerging markets and generating a cleaner future. The Company supplies essential industrial gases, related equipment and applications expertise to customers in dozens of industries, including refining, chemicals, metals, electronics, manufacturing, medical and food. As the leading global supplier of hydrogen, Air Products also develops, engineers, builds, owns and operates some of the world’s largest clean hydrogen projects, supporting the transition to low- and zero-carbon energy in the industrial and heavy-duty transportation sectors. Through its sale of equipment businesses, the Company also provides turbomachinery, membrane systems and cryogenic containers globally.

Air Products had fiscal 2025 sales of $12 billion from operations in approximately 50 countries. For more information, visit airproducts.com or follow us on LinkedInXFacebook or Instagram.

This release contains “forward-looking statements” within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management’s expectations and assumptions as of the date of this release and are not guarantees of future performance. While forward-looking statements are made in good faith and based on assumptions, expectations and projections that management believes are reasonable based on currently available information, actual performance and financial results may differ materially from projections and estimates expressed in the forward-looking statements because of many factors, including the risk factors described in our Annual Report on Form 10-K for the fiscal year ended September 30, 2025 and other factors disclosed in our filings with the Securities and Exchange Commission. Except as required by law, we disclaim any obligation or undertaking to update or revise any forward-looking statements contained herein to reflect any change in the assumptions, beliefs or expectations or any change in events, conditions or circumstances upon which any such forward-looking statements are based.

View original content to download multimedia:https://www.prnewswire.com/news-releases/air-products-to-expand-industrial-gas-supply-for-samsung-electronics-next-generation-semiconductor-fab-in-south-korea-302757497.html

SOURCE Air Products

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