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Digital Marketing Software (DMS) Market size is set to grow by USD 105.8 billion from 2024-2028, New data sources, regulatory innovations boosting market growth to boost the market growth, Technavio

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NEW YORK , June 24, 2024 /PRNewswire/ — The global digital marketing software (DMS) market  size is estimated to grow by USD 105.8 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  17.16%  during the forecast period.  New data sources, regulatory innovations boosting market growth is driving market growth, with a trend towards spread of social media and e-commerce platforms. However, data privacy and security concerns  poses a challenge. Key market players include Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp..

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

End-user (Large enterprises and Small and medium enterprises (SMEs)), Service (Professional services and Managed services), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp.

Key Market Trends Fueling Growth

The Digital Marketing Software (DMS) market is experiencing significant growth due to the increasing demand for online marketing solutions. Social media platforms like Instagram, LinkedIn, and Facebook provide new opportunities for businesses to engage with their audiences and boost brand awareness. With over half the global population using smartphones, e-commerce platforms are increasingly popular for both shopping and marketing. DMS solutions offer additional features such as lead generation, customer engagement, and relationship management, making them essential tools for businesses aiming to increase online presence and sales. 

The Activision, Publishing, and Machinima industries are driving the Digital Content Management System (DCMS) market. The demand for Advertising and Analytics in these sectors is significant. The Cloud-based DMS solutions are popular due to their ease of use and cost-effectiveness. The trend towards remote work and digital transformation has accelerated the adoption of DMS. The market is also witnessing a surge in demand for Marketing and Content Management solutions. The Cost-effective and efficient solutions provide businesses with the ability to manage and distribute digital content effectively. The Remote workforce can access and collaborate on content in real-time, making it an essential tool for modern businesses. The Future of DMS looks promising with advancements in Technology and the increasing need for efficient content management solutions. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

•         The adoption of Digitalizing Software (DMS) in organizations faces barriers due to data privacy and security risks. Cloud security management is complex for vendors, as hacking and breaches are on the rise. Open-source code in cloud infrastructure increases the likelihood of flaws. Public clouds, with their multi-tenant nature, are particularly vulnerable. Cyber-attackers can easily access cloud-based data storage systems. Vendors must encrypt client data, implement multi-factor authentication, and comply with regulatory guidelines to mitigate these concerns and ensure market growth.

•         The Digitalizing Software (DMS) market is experiencing significant growth as more businesses adopt technology to manage their documents and processes. However, this transition comes with challenges. One major challenge is ensuring data security and compliance with various regulations. Another challenge is integrating DMS with other business systems and applications. Additionally, training employees to use the new technology effectively can be time-consuming and costly. Furthermore, customizing DMS to meet specific business needs can also be a complex process. Lastly, maintaining the system and providing technical support are ongoing responsibilities. Despite these challenges, the benefits of DMS, such as increased efficiency and productivity, make it a worthwhile investment for businesses.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This digital marketing software (dms) market report extensively covers market segmentation by

End-user 1.1 Large enterprises1.2 Small and medium enterprises (SMEs)Service 2.1 Professional services2.2 Managed servicesGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Large enterprises-  The large enterprise segment dominates the Digital Marketing Software (DMS) market due to the rising adoption of digital marketing tools like CRM, email marketing, and content management. These tools help manage large customer databases effectively. In 2023, Google Ads introduced an innovative auto-generated ad tool using generative AI, enhancing DMS capabilities and simplifying ad generation for businesses.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

Research Analysis

In the contemporary business landscape, the Digital Marketing Software (DMS) market plays a pivotal role in marketing process automation for brands looking to adapt to modern advertising strategies. Mobile advertising, a significant segment of this market, leverages technology to reach consumers as their behavior shifts towards remote working and online platforms. Big data analysis, predictive analytics, and CRM software are essential tools for businesses to understand customer preferences and tailor their offerings. Augmented Reality (AR) and Virtual Reality (VR) technologies offer innovative ways to engage consumers, while digital media consumption continues to soar on social media platforms like Instagram. Data security and privacy protection are paramount concerns for DMS providers, as they guard against malware injections, insecure applications, phishing attacks, and social engineering tactics. Wired and wireless communication channels are integral to the DMS ecosystem, enabling seamless integration with various social media platforms. Brands must maintain a strong visual identity across these channels to stand out in the competitive marketplace. WhatsApp, as a popular communication tool, also presents opportunities for businesses to engage with their audience effectively.

Market Research Overview

The Digitalizing Software (DMS) market encompasses solutions that enable organizations to manage and store documents electronically. These systems streamline business processes, enhance security, and promote efficiency. Key features of DMS include document imaging, workflow automation, and retrieval capabilities. The market is driven by the increasing demand for paperless offices and the need to improve document management processes. Additionally, the integration of artificial intelligence and machine learning technologies is revolutionizing DMS, offering advanced functionalities such as predictive analytics and automated classification. The global DMS market is expected to grow significantly in the coming years due to these factors and the ongoing digital transformation trend.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userLarge EnterprisesSmall And Medium Enterprises (SMEs)ServiceProfessional ServicesManaged ServicesGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Shanghai Electric Presents Full-Chain Collaborative Solutions for Zero-Carbon Transition at Carbon Neutrality Expo 2026

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SHANGHAI, June 15, 2026 /CNW/ — Shanghai Electric (“the Company”) (SEHK: 02727, SSE: 601727) has successfully concluded its exhibition at the 2026 Shanghai International Carbon Neutrality Expo in Technologies, Products and Achievements (Carbon Neutrality Expo 2026) held from June 10 to 12 in Shanghai under the theme of “Engineering the Optimal Zero-Carbon Solution.”

By presenting zero-carbon park construction achievements, low-carbon technology innovations and green product solutions, Shanghai Electric showcased its core capabilities in full-chain synergy, on-demand customization and project execution. Its integrated energy equipment value chain enables tailored solutions for diverse scenarios and supports green, low-carbon development.

Industrial parks are vital platforms for green and low-carbon development. At the expo, Shanghai Electric released the “White Paper on Technical Measures for Zero-Carbon Park Planning and Construction,” offering systematic and actionable guidance for green and low-carbon park development. Centered on energy efficiency, energy substitution and resource circulation, Shanghai Electric offers end-to-end services from planning and construction to operations. Its full-chain solutions cover clean energy supply, low-carbon infrastructure, resource recycling and smart O&M.

In recent years, the Company has advanced several demonstration projects for green and low-carbon park development, including the “Zero-Carbon Bay” project in Shanghai’s Lin-gang Special Area and a smart energy park in Shantou, Guangdong Province. Selected as one of China’s first 52 national zero-carbon parks and the only project in Shanghai to receive the designation, the Lin-gang project highlights Shanghai Electric’s role in planning, construction and operational deployment, as well as its ability to build integrated zero-carbon systems for advanced manufacturing industries. The Shantou project integrates wind, solar, storage, charging and intelligent energy management, and has received Guangdong’s first carbon neutrality certificate.

With full-category new energy capabilities across wind, solar, storage, hydrogen and nuclear, Shanghai Electric covers the zero-carbon chain from generation to smart platforms and energy-saving equipment. The full-chain synergy provides robust technological and industrial foundation for building zero-carbon scenarios.

Shanghai Electric also released social carbon reduction contribution data for the second consecutive year. In 2025, the Company achieved a reduction of approximately 389 million tons of CO₂ equivalent, continuing to apply its green technologies and industrial capabilities to drive low-carbon transition.

Meanwhile, Shanghai Electric unveiled its next-phase ESG development strategy, reaffirming its commitment to clean technology innovation, low-carbon management and sustainability governance as it works with global partners to support the global zero-carbon transition.

View original content to download multimedia:https://www.prnewswire.com/news-releases/shanghai-electric-presents-full-chain-collaborative-solutions-for-zero-carbon-transition-at-carbon-neutrality-expo-2026-302800953.html

SOURCE Shanghai Electric

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56% Want It, 38% Leave For It: The Critical State of Work-Life Balance in Hong Kong: Randstad Hong Kong

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Work-life balance remains the #1 Employee Value Proposition (EVP), jumping 10% in importance since 2024 (56% in 2026 vs. 46% in 2024).Top 3 turnover drivers: Poor work-life balance, uncompetitive compensation & benefits, and limited career growth.Mobility trends: 30% of Hongkonger plan to change jobs (peaking at 32% among Gen Z), while 14% seek internal transfers (highest among Millennials at 16%).

HONG KONG, June 16, 2026 /PRNewswire/ — ‘Work-life balance’ continues to reign as the top employee value proposition (EVP) for talent in Hong Kong, while ‘career progression’ has entered the Top 5 EVPs for the very first time in 2026.

Randstad – the global talent company – today revealed early findings of its 14th annual Employer Brand Research in Hong Kong SAR. Commissioned by Randstad and independently conducted by Kantar, this annual study is the world’s most comprehensive employer brand research, surveying over 166,000 people globally, including 2,500 respondents in Hong Kong SAR.

Natellie Sun, Managing Director of Randstad Greater China and Southeast Asia said, “Our 2026 findings show that while work-life balance remains the ultimate priority, career progression has broken into the top five EVPs for the first time in six years. Immediate rewards and daily workplace experiences are still highly valued, but we are seeing a distinct shift: talent in Hong Kong is adopting a much more long-term, strategic mindset when managing their careers.”

Work-life Balance Remains the Leading EVP Driver

The 2026 research reveals that 56% of Hong Kongers prioritise work-life balance when seeking an ideal employer, marking a 10% increase from 2024. This is closely followed by attractive salary and benefits (52%) and job security (43%).

Top 5 Most Important EVP Factors When Thinking about an Ideal Employer

Hong Kong SAR

Gen Z

Millennials

Gen X

work-life balance

work-life balance

work-life balance

work-life balance

salary & benefits

salary & benefits

salary & benefits

salary & benefits

job security

pleasant work atmosphere

job security

job security

career progression

career progression

career progression

pleasant work atmosphere

pleasant work atmosphere

job security

pleasant work atmosphere

career progression

Hongkongers View Work-life Balance through a Functional Lens

Data shows that Hongkongers prioritise tangible benefits which are good environments, reasonable workloads, flexible arrangements, health support, time off and access to work, over soft factors like “supportive leadership and culture”.

44% of talent in Hong Kong cite reasonable workload and expectations as the primary driver of a healthy work-life balance, nearly double the proportion who prioritise supportive leadership and culture (23%). 

Amid talent shifts driven by agile business iterations, forward-thinking managers should do more than simply reassign tasks to teams or AI tools. Instead, they should take actions to prioritise employees’ morale, redesign workflows, and reallocate resources to ensure sustainable productivity.

Another 42% attribute better work-life balance to flexible working arrangements. However, the proportion of employees offered hybrid or remote options has declined (32% in 2026, down from 37% in 2025). Increasingly, employers are mandating a return-to-office (RTO) to track productivity and drive growth. Yet, companies need to be wary of “pseudo-flexibility”, which is when workloads are unreasonable and the line between work time and personal time becomes blurry. Consequently, a poor work-life balance remains the leading driver of resignations in Hong Kong (38.2%).

Switch or Not? Hongkongers Seek Job Security and Career Progression

The Hong Kong talent market is currently navigating a structural supply-demand mismatch, accelerated by AI and economic uncertainties. Faced with these external market risks, talent are increasingly choosing security over mobility.

While 30% of workers still plan to change jobs, external mobility intentions have noticeably slowed down compared to previous years. Instead, the appetite for internal transfers has grown to 14%. Driven by a challenging macroeconomic environment, talent is opting to anchor themselves to current employers, looking for security rather than risking an external move.

However, choosing security does not mean no retention pressure. Employers need to look beyond surface-level declines in turnover and evaluate the workforce through the lens of EVP and attrition factors, to mitigate the risks of ‘job hugging’ fallout and talent loss.

A disconnect exists between what talent expect and what they experience daily. The widest gap lies in “salary and benefits,” followed by “career progression”. Notably, 38% of respondents leave because salary and benefits failed to keep pace with rising living costs and workload, while 29% leave due to a lack of career growth opportunities.

As market-wide salary increments slow down and corporate budgets become cautious, talent are adopting a more pragmatic approach toward compensation and benefits. When weighing salary ceilings against career ceilings, talent possess far greater agency to shatter their career barriers.

Career development is a continuous journey that relies on both personal commitment and a supportive work environment. It encompasses vertical advancement and horizontal expansion, with expectations evolving across the short, medium, and long term. As Partner for Talent, Randstad is committed to supporting candidates through every stage of the career journey.

Randstad Hong Kong 2026 Employer Brand Research Report: Now Available

The 14th edition of the Randstad Hong Kong Employer Brand Research is available now on the website, exploring the insights from 2,500 respondents for the following themes:

how talent across different generations is ranking EVP importancewhat elements strengthen job security and enhance work-life balancejob-switching behaviour and the reasons for leaving jobsAI powers the job search, human connection builds trust.

About Randstad Employer Brand Research

Randstad Employer Brand Research 2026 explores the views of working people in Europe, Asia-Pacific, Latin America and North America.

Data was collected from over 166,000 respondents in Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Czech Republic, Denmark, France, Germany, Greece, Hong Kong SAR, Hungary, India, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, Spain, Sweden, Switzerland, the United Kingdom, the United States and Uruguay In January 2026. For this research, Randstad partnered with Kantar, a global research and analysis firm.

About Randstad

Randstad is a global talent leader with the vision to be the world’s most equitable and specialised talent company. As a partner for talent and through our four specialisations — Operational, Professional, Digital and Enterprise — we provide clients with the high-quality, diverse and agile workforces that they need to succeed in a talent scarce world. We help people secure meaningful roles, develop relevant skills and find purpose and belonging in their workplace. Through the value we create, we are committed to a better and more sustainable future for all.

Headquartered in the Netherlands, operating in 39 markets and Randstad N.V. is listed on the Euronext Amsterdam. For more information, see www.randstad.com.

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SOURCE Randstad Hong Kong

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TECNO Unveils SPARK 50 Pro: The Segment’s Durable Powerhouse

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HONG KONG, June 15, 2026 /PRNewswire/ — On June 16 Beijing Time, AI-driven innovative technology brand TECNO unveils SPARK 50 Pro, the segment’s durable powerhouse. Designed for users who expect their smartphone to keep up with them for years, TECNO SPARK 50 Pro offers two battery options — a 5600mAh dual-cell version and a 6000mAh single-cell version — both paired with a Sony LYTIA 600 50MP main camera, a slim 7.8mm body, IP68/IP69 water and dust resistance, and SGS Five-Star certified durability. This stylish and durable smartphone is built to deliver long-lasting all-round performance for entertainment, creativity, and everyday life.

Long-Lasting Power and Performance for Streaming and Multitasking

Built for the way users stream, scroll, game, chat, and multitask throughout the day, TECNO SPARK 50 Pro delivers dependable performance with battery durability designed for the long run. Both battery versions — 5600mAh dual-cell and 6000mAh single-cell — support more than 1,900 charge cycles, retaining over 80% capacity after six years, as certified by TECNO Lab, for long-lasting reliability and fewer battery replacements.

TECNO SPARK 50 Pro also supports 60W Super Charge, powering the device to 63% in just 30 minutes and charging fully in 55 minutes. Three adaptive charging modes – Hyper, Smart, and Low-Temperature – give users control over speed versus heat, while bypass charging routes power directly to the motherboard during heavy use, reducing battery strain and keeping the device cooler when gaming or streaming while plugged in.

Powered by the MediaTek Helio G100 Ultimate processor with AnTuTu score around 550,000, TECNO SPARK 50 Pro is designed to support smooth everyday performance across entertainment, productivity, and social use. It also features Memory Fusion 4.0 technology, delivers up to 24GB RAM. Its large 6.78-inch display with up to 120Hz refresh rate brings fluid visuals to supported scenarios, while dual stereo speakers with DTS Sound deliver a richer audio experience for video, music, and gaming. Together, these features make SPARK 50 Pro a reliable entertainment companion built for daily streaming, multitasking, and playback.

Capture Life in Motion: 50MP Sony Camera Meets Ultra-Fast FlashSnap

TECNO SPARK 50 Pro elevates everyday photography with the Sony LYTIA 600 main camera which was developed by Sony Semiconductor Solutions with Sony optical technology, features a 50MP resolution and a large 1/1.953-inch sensor. It delivers superior light-gathering capability compared to smaller sensors in its class, enabling clearer shots in low-light conditions.

Capture fast-moving moments with TECNO’s FlashSnap technology. With shutter speeds of up to 1/10,000s, users can freeze motion with precision, whether capturing pets in action, moving vehicles, sports, or quick-fire moments with friends.

Beyond still images, TECNO SPARK 50 Pro brings memories to life with Live Photo, saving the atmosphere of a shot in motion with every shutter press. AI-powered imaging tools, including AI Eraser 2.0 and AI Extender, help users remove distractions, reframe compositions, and refine images directly on device. TECNO’s Universal Tone technology further supports more inclusive portrait photography, helping users capture natural-looking skin tones across environments.

Slim Yet Durable: Premium Design with Solid Protection

TECNO SPARK 50 Pro combines a slim 7.8mm profile with premium durability, backed by the Swiss SGS Five-Star Premium Drop Resistance. Adding to its resilience, the device features IP68 and IP69 dust and water resistance, ensuring reliable protection against dust, spills, rain, and high-pressure water jets.

TECNO SPARK 50 Pro extends its all-round experience with features built around how users actually move through their day. FreeLink 2.0 enables off-grid communication in supported scenarios, while 4.5G and 4G carrier aggregation strengthens network performance for streaming, browsing, and social use. AI Noise Cancellation supports clearer calls in busy or noisy environments, and TECNO’s Ella AI Agent and AI Health Assistant bring intelligent everyday assistance for health monitoring and daily productivity.

The device is available in five stylish colors: Ink Black, Titanium Grey, Midnight Blue, Dynamic Orange, and Cloud White. Blending ultra-slim aesthetics with modern style, TECNO SPARK 50 Pro is designed to feel as polished as it is practical — a device that looks premium, performs smoothly, and stays reliable over time.

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies and AI. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, smart gaming, HiOS operating systems and smart home products. Guided by its brand essence of “Stop At Nothing”, TECNO is committed to unlocking the newest technologies and AI-powered new experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.

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SOURCE TECNO

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