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Digital Marketing Software (DMS) Market size is set to grow by USD 105.8 billion from 2024-2028, New data sources, regulatory innovations boosting market growth to boost the market growth, Technavio

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NEW YORK , June 24, 2024 /PRNewswire/ — The global digital marketing software (DMS) market  size is estimated to grow by USD 105.8 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  17.16%  during the forecast period.  New data sources, regulatory innovations boosting market growth is driving market growth, with a trend towards spread of social media and e-commerce platforms. However, data privacy and security concerns  poses a challenge. Key market players include Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp..

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

End-user (Large enterprises and Small and medium enterprises (SMEs)), Service (Professional services and Managed services), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp.

Key Market Trends Fueling Growth

The Digital Marketing Software (DMS) market is experiencing significant growth due to the increasing demand for online marketing solutions. Social media platforms like Instagram, LinkedIn, and Facebook provide new opportunities for businesses to engage with their audiences and boost brand awareness. With over half the global population using smartphones, e-commerce platforms are increasingly popular for both shopping and marketing. DMS solutions offer additional features such as lead generation, customer engagement, and relationship management, making them essential tools for businesses aiming to increase online presence and sales. 

The Activision, Publishing, and Machinima industries are driving the Digital Content Management System (DCMS) market. The demand for Advertising and Analytics in these sectors is significant. The Cloud-based DMS solutions are popular due to their ease of use and cost-effectiveness. The trend towards remote work and digital transformation has accelerated the adoption of DMS. The market is also witnessing a surge in demand for Marketing and Content Management solutions. The Cost-effective and efficient solutions provide businesses with the ability to manage and distribute digital content effectively. The Remote workforce can access and collaborate on content in real-time, making it an essential tool for modern businesses. The Future of DMS looks promising with advancements in Technology and the increasing need for efficient content management solutions. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

•         The adoption of Digitalizing Software (DMS) in organizations faces barriers due to data privacy and security risks. Cloud security management is complex for vendors, as hacking and breaches are on the rise. Open-source code in cloud infrastructure increases the likelihood of flaws. Public clouds, with their multi-tenant nature, are particularly vulnerable. Cyber-attackers can easily access cloud-based data storage systems. Vendors must encrypt client data, implement multi-factor authentication, and comply with regulatory guidelines to mitigate these concerns and ensure market growth.

•         The Digitalizing Software (DMS) market is experiencing significant growth as more businesses adopt technology to manage their documents and processes. However, this transition comes with challenges. One major challenge is ensuring data security and compliance with various regulations. Another challenge is integrating DMS with other business systems and applications. Additionally, training employees to use the new technology effectively can be time-consuming and costly. Furthermore, customizing DMS to meet specific business needs can also be a complex process. Lastly, maintaining the system and providing technical support are ongoing responsibilities. Despite these challenges, the benefits of DMS, such as increased efficiency and productivity, make it a worthwhile investment for businesses.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This digital marketing software (dms) market report extensively covers market segmentation by

End-user 1.1 Large enterprises1.2 Small and medium enterprises (SMEs)Service 2.1 Professional services2.2 Managed servicesGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Large enterprises-  The large enterprise segment dominates the Digital Marketing Software (DMS) market due to the rising adoption of digital marketing tools like CRM, email marketing, and content management. These tools help manage large customer databases effectively. In 2023, Google Ads introduced an innovative auto-generated ad tool using generative AI, enhancing DMS capabilities and simplifying ad generation for businesses.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

Research Analysis

In the contemporary business landscape, the Digital Marketing Software (DMS) market plays a pivotal role in marketing process automation for brands looking to adapt to modern advertising strategies. Mobile advertising, a significant segment of this market, leverages technology to reach consumers as their behavior shifts towards remote working and online platforms. Big data analysis, predictive analytics, and CRM software are essential tools for businesses to understand customer preferences and tailor their offerings. Augmented Reality (AR) and Virtual Reality (VR) technologies offer innovative ways to engage consumers, while digital media consumption continues to soar on social media platforms like Instagram. Data security and privacy protection are paramount concerns for DMS providers, as they guard against malware injections, insecure applications, phishing attacks, and social engineering tactics. Wired and wireless communication channels are integral to the DMS ecosystem, enabling seamless integration with various social media platforms. Brands must maintain a strong visual identity across these channels to stand out in the competitive marketplace. WhatsApp, as a popular communication tool, also presents opportunities for businesses to engage with their audience effectively.

Market Research Overview

The Digitalizing Software (DMS) market encompasses solutions that enable organizations to manage and store documents electronically. These systems streamline business processes, enhance security, and promote efficiency. Key features of DMS include document imaging, workflow automation, and retrieval capabilities. The market is driven by the increasing demand for paperless offices and the need to improve document management processes. Additionally, the integration of artificial intelligence and machine learning technologies is revolutionizing DMS, offering advanced functionalities such as predictive analytics and automated classification. The global DMS market is expected to grow significantly in the coming years due to these factors and the ongoing digital transformation trend.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userLarge EnterprisesSmall And Medium Enterprises (SMEs)ServiceProfessional ServicesManaged ServicesGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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From Turbine Supply to Ecosystem Building: Goldwind Outlines APAC Strategy at the APAC Wind Energy Summit

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HANOI, Vietnam, June 16, 2026 /PRNewswire/ — Speaking at the GWEC APAC Wind Energy Summit in Hanoi, Goldwind, a reliable global strategic partner in clean energy, reaffirmed its deep commitment to the Asia-Pacific region. Operating in 10 countries across APAC, Goldwind is driving the region’s energy transition through deep localization, ecosystem collaboration, and tailored clean energy solutions.

Drawing on two decades of international experience, Goldwind articulated a clear evolution at the summit: true globalization is not just about “going global” — it is about “landing well.” This strategic shift from pure market expansion to ecosystem building has already delivered tangible results. Goldwind’s cumulative installed capacity now exceeds 165 GW across 49 countries.

Across Asia Pacific, Goldwind delivers diversified, tangible impact: grid-forming storage in Australia, talent cultivation, localized supply chain and rapid delivery in Vietnam, typhoon-resilient designs in the Philippines, and hybrid towers that boost output in Thailand.

Dong Yinming, CEO of Goldwind Asia, emphasized in his keynote address at the summit:

“In Asia, our commitment goes beyond delivering turbines — we strive to be a locally-rooted system partner, supporting projects across the full lifecycle to create long-term value. Empowering local projects with global expertise and deeply cultivating the Asia-Pacific market — that is what true ‘landing well’ means for a greener, more prosperous region.”

 

Wu Kai, Vice President of Goldwind, added:

“Scaling wind power in Asia requires more than just installing additional turbines. It demands innovative solutions tailored to the region’s unique complexity. Closing the gap between ambition and implementation in Asia’s wind sector takes more than any single company. Let’s share what works, learn from each other, and co-create solutions that deliver lasting value — for the industry, for communities, and for the future.”

Looking ahead, Goldwind aims to deepen its local roots across every market it serves, empowering Asia’s energy transition with global expertise and local adaptation. As the region accelerates toward a green future, Goldwind remains committed to being a trusted, long-term partner — rooted in APAC, thriving together.

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SOURCE Goldwind

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Bambu Lab Launches PLA Pure: A Filament Made for Printing Where You Live

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AUSTIN, Texas, June 15, 2026 /PRNewswire/ — As desktop 3D printers become a fixture in homes around the world, Bambu Lab – one of the fastest-growing companies in the consumer 3D printing space – is raising the bar on what a home printing filament should be. Today, Bambu Lab announced the launch of PLA Pure, a filament engineered for cleaner, safer home 3D printing, with every ingredient certified compliant with EU 10/2011, the European regulation governing plastics intended for food contact.

Five Ingredients. Each One Earned Its Place.

PLA Pure draws on materials you encounter in everyday life:

Polylactic acid (PLA) – derived from corn and sugarcane.Acrylic copolymer – commonly found in children’s toys.Color pigments – also used in baby tableware.EBS (ethylene bis-stearamide) – familiar from food packaging films.Talc – used in products such as biodegradable drinking straws; independently tested by a third party and verified asbestos-free.

Every ingredient appears on the EU 10/2011 positive list with a traceable FCM (Food Contact Material) substance number. Raw materials are supplied by global manufacturers including TotalEnergies Corbion, Dow, Chemours, and BASF, making compliance and traceability straightforward.

Most filaments marketed as food-contact compliant are tested only as finished products. PLA Pure is verified ingredient by ingredient, from the base material to the pigments.

Cleaner Air at Your Desk

Since printing often happens in living spaces, emissions matter. PLA Pure carries UL 2904 GREENGUARD certification*, the recognized standard for 3D printer emissions that measures particulate matter and Volatile Organic Compounds (VOCs) for indoor air quality impact.

Particle and VOC levels during printing fall below what’s typically present in an average kitchen, living room, or office.In a four-hour continuous printing test conducted by an accredited laboratory, PLA Pure produced lower PM2.5 and PM10 emissions than a comparable filament under identical conditions.Proper ventilation is still recommended to minimize inhalation of any printing byproducts.

Bambu Lab’s PLA Basic also holds indoor air quality certification under the same standard, but PLA Pure’s cleaner ingredient profile yields even lower emission levels-particularly relevant when printing near children, pets, or in shared living spaces.

*Testing was conducted on Bambu Lab A1 and A2L printers, both open-deck models without enclosure or filtration. This setup represents the baseline emission scenario, where filament emissions are measured directly without any additional containment.

Safety Is One Thing. Reliability Is Another.

Most filaments rely on impact modifiers and flow agents to achieve consistent print results. PLA Pure takes a different approach: to keep the formula to five food-safe ingredients, Bambu Lab rebuilt the formulation from scratch—iterating until the chemistry alone could deliver what additives typically do. The result is less residue, reduced nozzle buildup, and more consistent extrusion spool after spool.

Less stringing — even without prior drying, PLA Pure produces noticeably fewer strings than typical third-party filaments.Cleaner surfaces — finished parts require less post-processing.Strength intact — PLA Pure matches PLA Basic in mechanical performance, with layer adhesion comparable to most PLA materials on the market.

All printing parameters are stored in the RFID tag and automatically read by the AMS system. Load the spool, let the material synchronize itself, and start printing. No guesswork required.

Toy Safety

The material has also passed EN 71-3 certification, the European safety standard that governs the migration of certain elements from toy materials. The standard’s main concern is whether potentially harmful elements-such as lead, cadmium, chromium, and other heavy metals-can leach out of a material when a child handles, mouths, or swallows it. It also sets strict limits on the permissible migration of each.

Passing this test makes the material suitable for models meant to be handled and played with: a toy kitchen plate, a small car, a cat toy.

As with any 3D-printed toy, common sense still applies. Small parts and support structures can pose a choking hazard, edges may be sharp, and the material is combustible. Models should be selected appropriately, and children should be supervised during play.

A Note on Application

These certifications apply to the filament itself and its ingredients. Whether a specific printed object is suitable for a particular application depends on factors such as equipment hygiene (especially nozzle cleanliness), printing conditions, and how the object is ultimately used. Because of the layered structure of FFF prints, they are not suitable for liquid foods, and PLA itself should not be exposed to temperatures above 60°C (like putting 3D prints into dishwashers). Bambu Lab recommends that users consider these factors when selecting a material for a specific application. PLA Pure provides a fully documented ingredient profile-the rest of the decisions are yours to make with confidence.

Availability

PLA Pure is available now at Bambu Lab Official Store

Price: USD 24.99 (With Spool)/ USD 21.99 (Refill)

Additional details regarding availability, colors, and variants will be announced separately.

About Bambu Lab

Bambu Lab is a consumer-tech company focusing on desktop 3D printers. Its state-of-the-art 3D printers offer a feature-rich, first-class experience for a global community of 3D printing makers, aiming to break the barriers between the digital and physical worlds and bring creativity to a whole new level. Bambu Lab sells its 3D printers, filaments, and accessories on its official website, serving customers across 30+ countries.

Learn more at https://www.bambulab.com. 

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SOURCE Bambu Lab

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UROVO DT610 Pro: The Rugged AI Terminal Redefining Frontline Productivity

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SINGAPORE, June 15, 2026 /CNW/ — UROVO, a global leader in enterprise mobility solutions, unveiled the DT610 Pro, a next-generation ultra-rugged intelligent terminal purpose-built to empower frontline operations across industries. Designed to withstand the toughest environments, DT610 Pro combines enterprise-grade durability with cutting-edge AI capabilities to redefine workforce productivity.

In today’s fast-paced digital economy, frontline workers face increasing operational pressure. Field engineers must diagnose equipment failures on the spot, delivery drivers operate in extreme weather, and warehouse staff respond to sudden surges in order volume. Any device failure can disrupt critical workflows, making reliability and performance essential.

The DT610 Pro is purpose-built for frontline operations. Powered by the Qualcomm Q-6690 4nm platform with a dedicated 6 TOPS AI engine, it enables real-time OCR, intelligent data capture, and voice-assisted workflows directly on the device–without cloud dependency. This delivers faster response times, lower latency, and reliable performance for demanding enterprise workloads, while long-term platform support through 2034 helps maximize device lifecycle value.

Enterprise-grade ruggedness sets DT610 Pro apart from consumer devices. Rated IP68, and capable of surviving 1.8-meter drops while operating reliably from -20°C to 60°C, it minimizes downtime and reduces total cost of ownership.

Frontline workers benefit from a hot-swappable battery for uninterrupted full-shift operation and a sunlight-readable display built for demanding environments. Combining FlexRange barcode scanning (5 cm–10 m), high-performance RFID reading, and a 3-sided NFC design, the DT610 Pro delivers an all-in-one data capture platform for frontline operations. Workers can efficiently scan barcodes, track assets, verify IDs, card emulation, and enable contactless payments from virtually any angle. A 50MP autofocus camera with AI-powered OCR further streamlines delivery verification, document digitization, and field data collection, helping businesses boost productivity and operational efficiency.

Connectivity is critical for uninterrupted workflows. In warehouses, DT610 Pro’s Wi-Fi 7 with 2×2 MU-MIMO delivers wired-like speeds in high-density environments, while Multi-Link Operation (MLO) keeps connections stable with instant failover, lower latency, and rock-solid reliability. For field operations, 5G connectivity ensures instant work order updates, image capture, and data synchronization wherever work happens.

“Frontline operations don’t wait–and neither should the technology that supports them,” said Zhang Bo, CTO at UROVO. “DT610 Pro is not just a device; it’s a long-term investment in operational efficiency, workforce productivity, and business continuity.”

The DT610 Pro represents the next evolution in intelligent rugged devices, delivering performance, reliability, and future-ready AI capabilities for every shift, every environment, and every mission.

About Urovo
Founded in 2002, UROVO is the world’s leading industry application enabler, specializing in AI, Mobility, Barcode and RFID Technologies, Printers, and Payment Terminals. Committed to technological advancement, we provide cutting-edge digital solutions that drive smart transformation for clients across industries such as logistics, retail, finance, healthcare, manufacturing, government, and transportation.

By integrating pioneering innovations into business processes, we enable our clients to meet their strategic goals with unmatched efficiency and precision, fostering sustainable growth.

Website: https://en.urovo.com/

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