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Software-Defined Storage (SDS) Market size is set to grow by USD 105.07 billion from 2024-2028, Surge in cloud adoption boost the market, Technavio

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NEW YORK, June 25, 2024 /PRNewswire/ — The global software-defined storage (SDS) market size is estimated to grow by USD 105.07 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 37.02%  during the forecast period. Surge in cloud adoption is driving market growth, with a trend towards rise of hyper-converged technology. However, high costs associated with software-defined storage  poses a challenge. Key market players include Avaya LLC, Broadcom Inc., Cisco Systems Inc., Citrix Systems Inc., DataCore Software Corp., DataDirect Networks Inc., Dell Technologies Inc., Fujitsu Ltd., Hewlett Packard Enterprise Co., Hitachi Ltd., Huawei Technologies Co. Ltd., International Business Machines Corp., Lenovo Group Ltd., Microsoft Corp., NetApp Inc., Nutanix Inc., Oracle Corp., Pure Storage Inc., Telefonaktiebolaget LM Ericsson, and VMware Inc..

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Software-Defined Storage (SDS) Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 37.02%

Market growth 2024-2028

USD 105079.3 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

27.17

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 37%

Key countries

US, China, Japan, UK, and Germany

Key companies profiled

Avaya LLC, Broadcom Inc., Cisco Systems Inc., Citrix Systems Inc., DataCore Software Corp., DataDirect Networks Inc., Dell Technologies Inc., Fujitsu Ltd., Hewlett Packard Enterprise Co., Hitachi Ltd., Huawei Technologies Co. Ltd., International Business Machines Corp., Lenovo Group Ltd., Microsoft Corp., NetApp Inc., Nutanix Inc., Oracle Corp., Pure Storage Inc., Telefonaktiebolaget LM Ericsson, and VMware Inc.

Market Driver

The global software-defined storage (SDS) market is experiencing growth due to the increasing adoption of hyper-converged infrastructure (HCI) by enterprises. HCI, a unified system combining storage, computing, and networking, enhances resource utilization and reduces power consumption. Vendors like Cisco offer HCI solutions, such as HyperFlex systems, which provide agility, high performance, and scalability through software-defined computing, storage, and networking. These solutions support data center core, multi-cloud, and edge deployments, contributing to the growth of the SDS market. 

The Software-Defined Storage (SDS) market is experiencing significant growth due to increasing demands for agility and efficiency in data management. Artificial Intelligence (AI) and machine learning technologies are driving innovation in SDS solutions, providing features like automating processes, improving data security, and enhancing storage performance. Intelligent SDS systems are enabling businesses to cost-effectively manage their data, especially in the context of cloud and on-premises environments. Additionally, the integration of storage and network functions is leading to the development of more advanced SDS offerings. Overall, the SDS market is trending towards more flexible, scalable, and intelligent storage solutions. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

The Software-Defined Storage (SDS) market allows businesses to consolidate data center components, reducing CAPEX and operational costs through technologies like virtualization, containerization, and hyper-converged infrastructure. Vendors offer various SDS solutions, including primary, secondary, object, and cloud storage. However, enterprises face challenges in storage consolidation, with some vendors requiring upfront licensing fees based on capacity. Inefficient utilization of existing infrastructure can result in substantial losses. To address these concerns, market players innovate and collaborate. Yet, the increasing use of AI and IoT generates vast data volumes, posing storage and management challenges, potentially hindering market growth.The Software-Defined Storage (SDS) market is experiencing significant growth due to the increasing demand for flexible and efficient storage solutions. However, the implementation of SDS comes with certain challenges. One challenge is ensuring compatibility with various storage hardware and software platforms. Another challenge is managing the complexity of SDS environments, which require advanced skills and expertise. Additionally, security is a major concern, as SDS can expose vulnerabilities if not properly configured and managed. Encryption and access control mechanisms are essential to mitigate these risks. Lastly, scalability is a challenge, as SDS must be able to handle increasing data volumes and support various workloads. Despite these challenges, the benefits of SDS, such as agility, cost savings, and improved performance, make it a worthwhile investment for businesses.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This software-defined storage (sds) market report extensively covers market segmentation by  

End-user 1.1 BFSI1.2 Telecom and IT1.3 Government1.4 Healthcare1.5 Education and othersComponent 2.1 Solution2.2 ServicesGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 BFSI-  The software-defined storage (SDS) market experiences significant growth in the BFSI sector due to increasing storage demands, data protection regulations, and technological innovations. Enterprises in this sector seek agile, scalable, and efficient SDS solutions for managing unstructured data and ensuring security. Notable vendors like Red Hat and OSNEXUS provide offerings for big data management, encryption, and disaster recovery. The BFSI segment’s growth is driven by the adoption of AI technologies and the need to optimize storage costs.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

In the rapidly evolving digital economy, Artificial Intelligence (AI) is revolutionizing various sectors, including the Business Financial Services Industry (BFSI). One of the significant areas of transformation is the automation of process controls through advanced Data Center Solutions. Exponential data growth in the BFSI sector necessitates the adoption of innovative technologies like Software-Defined Storage (SDS). SDS, which includes Container-Native solutions and Cloud Storage, offers Enterprises cost-effective, flexible, and efficient data management. Customer data analysis is a crucial application of SDS, enabling businesses to gain valuable insights. Digital Transformation in Emerging Economies is accelerating the demand for SDS, with Public Sector Staff and Citizens benefiting from improved Data Protection through Encryption. High-Performance Computing (HPC) applications also leverage SDS for enhanced performance. Exxact Corporation and FalconStor’s partnerships are examples of industry collaborations driving SDS innovation.

Market Research Overview

The Software-Defined Storage (SDS) market refers to a modern approach in building and managing storage infrastructure where intelligence is decoupled from hardware and applied through software. SDS solutions provide flexibility, scalability, and efficiency by enabling the pooling of physical storage from various sources and presenting it as a unified, logical storage system. This technology allows organizations to easily manage their storage resources, automate storage provisioning, and improve data protection. SDS also supports various protocols and interfaces, making it compatible with diverse applications and environments. The adoption of SDS is driven by the increasing demand for agile and cost-effective storage solutions in today’s data-intensive world.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userBFSITelecom And ITGovernmentHealthcareEducation And OthersComponentSolutionServicesGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Citi Singapore receives dual award recognition from FinanceAsia and Forbes

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Citi named Best International Bank and Best International Investment Bank in Singapore by FinanceAsia for the second year in a rowCiti ranked as #1 in Singapore among Forbes World’s Best Banks 2026

SINGAPORE, April 27, 2026 /PRNewswire/ — Citi Singapore today announced that it was conferred awards by both FinanceAsia and Forbes, underscoring its leading position in the financial industry.

The bank won multiple accolades from FinanceAsia, including ‘Best International Bank’ and ‘Best International Investment Bank’ in Singapore for the second year running. It was also ranked first in Singapore amongst Forbes World’s Best Banks 2026.

FinanceAsia Awards 2026

FinanceAsia, a leading Hong Kong-based financial publication reporting on Asia Pacific’s financial and capital markets, recognized Citi’s strong financial performance, as well as its commitment to client service and innovation across various segments of its institutional and wealth management businesses in Singapore.

Besides the ‘Best International Bank’ and ‘Best International Investment Bank’ awards, Citi also won ‘Best International ECM House’ and ‘Best International M&A House’ in Singapore.

“We are incredibly honored to receive these significant recognitions from FinanceAsia and Forbes,” said Lee Lung Nien, Citi Country Officer for Singapore. “These awards are a testament to the dedication and hard work of our teams, who consistently strive to deliver exceptional value and service to our clients. Singapore remains a critical hub for Citi, and these accolades reinforce our strategy and commitment to driving growth and innovation in this market.”

Forbes World’s Best Banks 2026

Citi’s #1 ranking in Singapore in the prestigious Forbes World’s Best Banks 2026 list is based on a comprehensive survey conducted by Forbes and Statista. Over 50,000 consumers from 34 countries were engaged for this survey in 17 different languages.

Survey participants evaluated banks where they currently have a checking or savings account (within the last three years), or that they knew through family or friends. They shared how satisfied they were with each bank and whether they would recommend it to others, then rated each on trustworthiness, terms and conditions, digital services, customer service and financial advice.

Yeo Wenxian, Head of Wealth for Asia South, said “We are honored to be recognized by FinanceAsia and Forbes. The accolades are a powerful affirmation of the trust our clients place in us and the unwavering commitment of our teams. The awards fuel our determination to keep raising the bar, serving with excellence, and delivering wealth management experiences centered on our clients’ needs.”

These awards reflect Citi Singapore’s robust performance, strategic initiatives, and client-centric approach, solidifying its reputation as a pre-eminent financial partner in the region.

About Citi 
Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in more than 180 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.

Additional information may be found at www.citigroup.com | X: @Citi | LinkedIn: www.linkedin.com/company/citi | YouTube: www.youtube.com/citi | Facebook: www.facebook.com/citi 

 

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SOURCE Citi

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“Pretty Messy” Completes Jūji’s Debut Album Journey — A Luminous Title Track About Embracing Pain and Moving Forward

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BANGKOK, April 27, 2026 /PRNewswire/ — Thai indie pop–jazz outfit Jūji gracefully wraps up its debut full-length album with “Pretty Messy,” a beautifully crafted title track that invites listeners to embrace past wounds before stepping into the future.

Based in Chiang Mai, Thailand, and currently signed to Melodic Corner, Jūji has steadily captured audiences with its signature blend of indie pop and jazz, weaving deeply personal narratives in both English and Japanese. Its growing international presence includes performances at Bangkok Music City 2026 in Thailand, Music Lane Festival Okinawa 2026 in Japan, and Minrock Festa 2025 in Busan, South Korea.

Following these international appearances, Jūji reaches a defining milestone with the release of its debut full-length project, The 1st Album, culminating in “Pretty Messy” — a reflective and healing composition that encourages listeners to find beauty and meaning within life’s imperfections.

Finding Beauty in Imperfection

“Pretty Messy” explores the process of accepting and embracing sadness. Inspired by real-life experiences, the track reflects on memories, emotional baggage, and the inevitable act of letting go. At its core, it offers a message of quiet optimism: that pain, in hindsight, can reveal its own kind of beauty — especially once we find the strength to move forward.

A Journey Through Love, Longing, and Self-Discovery

As part of The 1st Album, “Pretty Messy” completes a narrative arc centered on love in its many forms — spanning self-discovery, heartbreak, infatuation, and even the longing for something that may never exist.

Over the past year, listeners have followed this journey through standout tracks including “Moon Or Stars,” “You,” “More & More,” “Never This Far Away Gone (All In),” “No Turning Back,” “Forbidden Love,” and “Dreamland,” all leading to the album’s poignant conclusion.

The Sound of Jūji

The 1st Album showcases Jūji’s distinctive indie pop–jazz sensibility, enriched by each member’s unique musical influences. The result is a cohesive body of work that feels both dreamy and sincere — capturing the emotional complexity and quiet vulnerability of the human experience.

Watch & Listen

Experience the beauty of imperfection in Jūji’s “Pretty Messy,” now available as an official music video on YouTube via Melodic Corner. The 1st Album is also available on all major streaming platforms.

Stay connected with Jūji for upcoming projects and uniquely curated content across all official channels.

Follow Jūji
YouTube : https://youtube.com/@jujiband.official?si=Oqz9qvv59XMdlTCY
Instagram : https://www.instagram.com/jujiband.official/?hl=en
Tiktok : https://www.tiktok.com/@jujiband.official?is_from_webapp=1&sender_device=pc

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Protiviti Congratulates Brand Ambassador Matt Fitzpatrick as Fitzpatrick Brothers Win Zurich Classic of New Orleans

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Alex Fitzpatrick Earns PGA TOUR Card

MENLO PARK, Calif., April 26, 2026 /PRNewswire/ — Protiviti Golf Brand Ambassador and professional golfer Matt Fitzpatrick continued his strong 2026 season with a victory at the Zurich Classic of New Orleans alongside his brother, Alex Fitzpatrick. The Fitzpatrick brothers delivered a composed and cohesive performance throughout the team-format event, completing rounds of 64-65-57-71 (-31). The win secured Alex Fitzpatrick his first PGA TOUR card, marking a significant milestone in his professional career.

This marks Matt Fitzpatrick’s third win of the season, most on the PGA Tour, the 14th professional win of his career, and fifth on the PGA Tour. Fitzpatrick is currently No.1 on the FedEx Cup ranking and No. 3 in the Official World Golf Ranking, the highest ranking of his career. 

To commemorate Fitzpatrick’s win, Protiviti donated 25,000 meals through its “Birdies for Meals” campaign. Since its launch in 2021, the Birdies for Meals program has already donated more than 825,000 meals to people in need. 

“Congratulations to Matt Fitzpatrick and Alex Fitzpatrick on an outstanding victory—an inspiring showcase of chemistry and consistency. We also applaud Alex on earning his PGA TOUR card, a significant step in his career,” said Joseph Tarantino, Protiviti’s president and CEO. “In celebration of this win, Protiviti will donate 25,000 meals through our Birdies for Meals campaign, extending the impact well beyond the course.”

As Matt Fitzpatrick’s Official Performance Data Partner, Protiviti collaborates closely with Matt and his coaching team to enhance performance through advanced analytics and technology. By leveraging Microsoft technologies, Protiviti has developed a custom analytics platform, tailored dashboards, and a mobile application that streamline data collection and deliver real-time, shot-level insights. These tools enable more informed, data-driven decision-making across practice and competition, helping identify trends, refine preparation, and improve consistency. Learn more at www.protiviti.com/golf-data.

“It has been an incredible opportunity to work with Matt and see Protiviti’s work play a role in his on-course success. Just as we do with many clients, our team has built a bespoke program leveraging emerging technologies, advanced analytics and artificial intelligence to provide Matt, his caddie, and coaches with analysis and insights that aid in his preparation and guide strategy for each event he plays,” said Nick Ciafardini, associate director, Innovation for Protiviti.

“This win is surreal for me, especially doing it alongside my brother. I’m incredibly proud of Alex earning his PGA TOUR card—it’s a huge milestone for him and one we’ll always share. I’m also so grateful for the unwavering support from my family, my team, and my partners at Protiviti, whose data-driven approach to performance has become a key part of my preparation and constant pursuit of improvement,” said Matt Fitzpatrick.

After taking control with a historic 15-under in the fourball third round, the Fitzpatrick brothers briefly dropped the lead in the final round. With the tournament on the line at the 18th, they delivered a clutch closing sequence to seal the victory. Matt’s precision tee-to-green and Alex’s timely putting proved decisive, highlighting their chemistry under pressure.

Other notable Fitzpatrick wins include the 2015 British Masters, 2016 Nordea Masters, the 2016, 2020, and 2025 DP World Tour Championships. On the PGA Tour, Fitzpatrick also won the 2022 U.S. Open, RBC Heritage (2023 & 2026) and the 2026 Valspar Championship. He has been a Protiviti brand ambassador since 2020.

For more information about Protiviti’s golf brand ambassador program, please visit www.protiviti.com/golf.

About Protiviti 
Protiviti (www.protiviti.com) is a global consulting firm that helps clients transform and protect their businesses, and respond to planned and unexpected events. Through a network of more than 90 offices in over 25 countries, Protiviti and its independent and locally owned member firms deliver deep expertise and tailored capabilities across technology, artificial intelligence, data, operations, finance, legal, compliance, HR, marketing, digital, risk, and internal audit – enabling organizations to accelerate innovation, navigate risks and safeguard what matters most.

Named to the Fortune 100 Best Companies to Work For® list since 2015, Protiviti Inc. has served more than 80 percent of Fortune 100 and nearly 80 percent of Fortune 500 companies. The firm also works with government agencies and smaller, growing companies, including those looking to go public. Protiviti Inc. is a wholly owned subsidiary of Robert Half (NYSE: RHI).

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