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Automotive On-Board Diagnostics (OBD) Market size is set to grow by USD 62.49 billion from 2024-2028, Increase in adoption of usage-based insurance (UBI) using OBD as measurement parameter to boost the market growth, Technavio

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NEW YORK, June 26, 2024 /PRNewswire/ — The global automotive on-board diagnostics (OBD) market  size is estimated to grow by USD 62.49 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  24.27%  during the forecast period.  Increase in adoption of usage-based insurance (UBI) using OBD as measurement parameter is driving market growth, with a trend towards growing focus on remote diagnostics. However, increase in cost for integration of telematics  poses a challenge. Key market players include Autel Intelligent Technology Co., AVL DiTEST GmbH, Bridgestone Corp., Continental AG, Dashboard Labs Corps., DENSO Corp., General Motors Co., Hearst Communications Inc., HELLA GmbH and Co. KGaA, Innova Electronics Corp., Intel Corp., iWave Systems Technologies Pvt. Ltd., Marelli Holdings Co. Ltd., Mercedes Benz Group AG, Moj.io Inc., OBD Solutions LLC, Robert Bosch GmbH, Vector Informatik GmbH, Verizon Communications Inc., and Zubie Inc..

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Product (Allied services and OBD port), Vehicle Type (IC engine and Electric vehicle), and Geography (North America, APAC, Europe, Middle East and Africa, and South America)

Region Covered

North America, APAC, Europe, Middle East and Africa, and South America

Key companies profiled

Autel Intelligent Technology Co., AVL DiTEST GmbH, Bridgestone Corp., Continental AG, Dashboard Labs Corps., DENSO Corp., General Motors Co., Hearst Communications Inc., HELLA GmbH and Co. KGaA, Innova Electronics Corp., Intel Corp., iWave Systems Technologies Pvt. Ltd., Marelli Holdings Co. Ltd., Mercedes Benz Group AG, Moj.io Inc., OBD Solutions LLC, Robert Bosch GmbH, Vector Informatik GmbH, Verizon Communications Inc., and Zubie Inc.

Key Market Trends Fueling Growth

The Automotive On-Board Diagnostics (OBD) market involves remote systems that detect vehicle faults and transmit trouble codes to data centers. These data centers interpret the data and send it to drivers or technicians for preventive maintenance and scheduled service cycles. This reduces vehicle downtime and breakdowns, making remote diagnostics a valuable tool. Its popularity among fleet operators of passenger and commercial vehicles is increasing and is expected to continue during the forecast period. 

The Automotive On-Board Diagnostics (OBD) market is experiencing significant growth due to the increasing demand for vehicle efficiency and emissions reduction. Wireless technologies, such as Bluetooth and Wi-Fi, are trending in the OBD market, enabling real-time vehicle monitoring and analysis. Components like OBD sensors, gateways, and software are driving the market’s growth. Devices are becoming more compact and cost-effective, making them accessible to a broader consumer base. The market is also witnessing the integration of advanced features like predictive maintenance and vehicle tracking. OEMs and aftermarket players are investing in R&D to offer innovative solutions to cater to the evolving customer needs. The market is expected to continue its upward trajectory in the coming years. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

The global automotive OBD market expansion relies heavily on telematics applications and services. OBD services are often included in bundled connected car offerings, utilizing the same TCU and hardware components. Subscription pricing is essential for market growth, and OEMs should offer OBD systems alongside other connected car services. However, customer reluctance to pay for these services, particularly in the mass market segment, poses a challenge. Effective business models are necessary to encourage user adoption and promote the value of connected car offerings within the complex value chain.The Automotive On-Board Diagnostics (OBD) market faces several challenges. One major challenge is the increasing complexity of vehicles, requiring advanced diagnostic tools to identify and repair issues. Another challenge is the need for standardization across different vehicle makes and models. Additionally, the rapid evolution of technology necessitates continuous updates to diagnostic software. Furthermore, data security and privacy concerns arise as vehicles become more connected. Lastly, the global nature of the market necessitates compliance with various regulations in different regions. Addressing these challenges requires continuous innovation and collaboration among industry players.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This automotive on-board diagnostics (obd) market report extensively covers market segmentation by

Product 1.1 Allied services1.2 OBD portVehicle Type2.1 IC engine2.2 Electric vehicleGeography 3.1 North America3.2 APAC3.3 Europe3.4 Middle East and Africa3.5 South America

1.1 Allied services-  The Automotive On-Board Diagnostics (OBD) market refers to the sales and installation of diagnostic systems used in vehicles. These systems enable mechanics to identify and repair issues efficiently, enhancing vehicle performance and reducing downtime. The OBD market continues to grow due to increasing vehicle production and the demand for advanced diagnostic tools. Manufacturers focus on developing user-friendly systems with easy connectivity to ensure seamless integration with various vehicle models.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

Research Analysis

In the Information Age, the Automotive On-Board Diagnostics (OBD) market has experienced significant growth, particularly in the Wireless Communications sector. This technology is increasingly being utilized in In-Vehicle Electronics, including Location Technology, to enhance Insurance offerings through Telematics. Insurance carriers are leveraging OBD systems to monitor Risk Portfolios in the Fleet Management segment. Innova Electronics’ Diagnostic Device segment caters to both Handheld and PC/Laptop Based solutions. OBD tools facilitate Driver Behavior Monitoring, Emission Testing, and Supplementary Instrumentation. Consumer Telematics and Vehicle customization are also benefiting from OBD aftermarket products. The Internet of Things (IoT) is revolutionizing Automotive Production, leading to advancements in Fleet management, Vehicle maintenance, and Vehicle connectivity. Real-time data transmission and Remote Diagnostics are key features of the Connected Car Ecosystem.

Market Research Overview

The Automotive On-Board Diagnostics (Obd) market refers to the technology used for monitoring and diagnosing various systems in vehicles. This system enables vehicle owners and mechanics to identify and address issues related to emissions, fuel economy, and vehicle performance. The Obd market consists of various components such as sensors, diagnostic tools, and software. The market is driven by stringent emission norms and increasing consumer awareness towards vehicle maintenance. The Obd system is essential for both new and old vehicles, making it a growing market. The technology is continuously evolving, with advancements in wireless connectivity and cloud-based diagnostics. The Obd market caters to various vehicle types, including passenger cars, commercial vehicles, and two-wheelers. The market is expected to grow significantly due to the increasing demand for real-time vehicle data and predictive maintenance solutions.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductAllied ServicesOBD PortVehicle TypeIC EngineElectric VehicleGeographyNorth AmericaAPACEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

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YouTube, Home of The World’s Number One Podcast Platform and a Leading Music Service, Chooses Audio Ad Powerhouse SiriusXM Media as Its Exclusive Audio Sales Representative in the U.S.

New Deal Cements SiriusXM’s Leadership In Powering The Largest Ad-Supported Audio Ecosystem And Gives Brands Exclusive Access To YouTube’s Audio-First Inventory

NEW YORK, April 22, 2026 /PRNewswire/ — SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes SiriusXM Media, the advertising group representing SiriusXM, Pandora, and expansive Streaming and Podcast Networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S. This will provide advertisers access to guaranteed impressions at scale for the first time, backed by similar sophisticated targeting and measurement as YouTube’s ecosystem.

“Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we’re proud to be at the forefront helping brands harness that impact at scale,” said Scott Walker, SiriusXM’s Chief Advertising Revenue Officer. “By partnering with YouTube, a true leader in ad-supported content consumption, we’re uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.”

“YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators,” said Romana Pawar, Senior Director of Product, YouTube Ads. “By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.”

YouTube audio ads reach listeners wherever they are across audio-first content and behaviors: immersed in podcasts, talk shows, and music. By meeting users in environments primed for listening and engagement, such as when YouTube content is playing on smart speakers, brands can tap into high-intent listening experiences across YouTube’s vast creator ecosystem. According to a study from SiriusXM Media and Edison Research, there are more than 212 million monthly listeners in the U.S.1 engaging in audio-first content or environments on YouTube.

Starting this fall, advertisers will be able to buy guaranteed audio ad impressions against YouTube’s high-value audiences at scale for the first time directly through SiriusXM Media—paired with an audio-first activation approach to extend reach and impact. Brands can now reach YouTube’s expansive, next-generation and highly engaged audience in the same place where they buy SiriusXM Media’s leading portfolio of ad-supported audio inventory, ensuring a seamless buying experience powered by AdsWizz Inc.’s ad tech platform. As audio continues to reach consumers as a constant companion throughout the day, from commuting to working hours, this deal gives brands an opportunity to reach a valuable audience that is further leaning into audio-first behaviors and content on YouTube in high-attention moments.

Powered by AdsWizz, SiriusXM Media now offers access to 255 million monthly listeners2—reaching nearly 90% of the U.S. population 13+—delivering expansive scale and incremental reach, best-in-class measurement and targeting capabilities, and premium brand-safe environments across every major audio touchpoint. The landmark partnership with YouTube highlights SiriusXM’s commitment to an open, partner-first audio advertising ecosystem, continuing to connect advertisers to premium audio content wherever audiences choose to listen.

For more information, please visit https://www.siriusxmmedia.com/advertise-on-youtube-audio.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Media Contacts:
Victoria Chow, victoria.chow@siriusxm.com
Erica Walsh, ericawalsh@google.com

1 Edison Research, Infinite Dial 2026 + SiriusXM Media
2 Edison Research, Infinite Dial 2026 + SiriusXM Media

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SOURCE Sirius XM Holdings Inc.

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ServiceForge plants two million trees worldwide

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The company celebrates a meaningful milestone in its ongoing initiative to make a lasting impact within global communities

PORTLAND, Ore., April 22, 2026 /PRNewswire/ — ServiceForge, the 24/7 live answering and customer service platform built for skilled trades and home service businesses, announces a significant achievement in its ongoing sustainability drive: the company has now planted more than two million trees worldwide, a milestone reached in time for Earth Day 2026.

 

Each month, ServiceForge plants one tree for every employee and every customer. What began as a simple commitment to give back has grown into a meaningful, long-term impact effort, now surpassing a major milestone. This accomplishment reflects the company’s continued dedication to environmental stewardship and community-focused values.

For context, two million trees adds up to:

Approximately 4,000 acres of forestRoughly 3,000 football fieldsTrees sufficient to remove an estimated 44,000 metric tons of CO₂ per year (equivalent of taking 9,500 cars off the road)

“This milestone reflects the kind of work we believe in: steady, intentional and rooted in real impact,” said Jane Blanchard, head of brand and marketing for ServiceForge. “In the skilled trades, success isn’t about quick wins; it’s about the slow, human work of strengthening homes, businesses and communities. Planting trees is a natural extension of that mission. It’s a way for us to contribute to something lasting, something that grows alongside the businesses we serve.”

ServiceForge partners with verified reforestation organizations that plant trees in areas affected by deforestation, wildfires and climate change. Partners include Trees for the Future, Save the Redwoods League and Friends of Pando, ensuring that each tree contributes to restoration efforts where it’s needed most.

“We’re in the business of fixing things,” Blanchard said. “What better way to exemplify that commitment than by planting trees, which clean the air, restore habitats and ultimately make the world a better place.”

For more information about ServiceForge and their Giving Back initiative, visit https://www.serviceforge.com/why-serviceforge/givingback

About ServiceForge
ServiceForge helps home service businesses get found, get booked and get paid with 24/7 human answering, scheduling, lead qualification and payments. By combining smart technology with real human connection, ServiceForge helps service businesses stand out in an increasingly disconnected world, ensuring contractors capture more jobs while delivering exceptional customer service. For more information, visit serviceforge.com.

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SOURCE ServiceForge

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Contractor Commerce launches AI-powered conversational buying experience

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New technology ushers in new era of e-commerce for home service contracting companies

LEBANON, Ohio , April 22, 2026 /PRNewswire/ — Contractor Commerce, a leading e-commerce and sales enablement platform built specifically for home service contractors, announces the next evolution in its platform: a conversational buying experience that’s powered by AI and designed to improve the way homeowners shop for residential services online.

By empowering home service professionals to establish their own virtual storefronts, Contractor Commerce has long championed a modern buying experience, fully aligned with the way consumers seek information on the web, including through guided buying journeys and seamless purchasing flows. With conversational buying, Contractor Commerce embeds AI directly into the shopping experience, allowing the end consumer to enjoy a more natural, personalized and responsive process.

“This shift from guided to conversational shopping builds on everything we’ve done up to this point,” said Paul Redman, president of Contractor Commerce. “Our goal has always been to help contractors meet homeowners where they are. This advanced and intuitive approach will further that goal, and cement Contractor Commerce as a category leader.”

Contractor Commerce’s expanded capabilities are designed to reflect how homeowners buy today: researching options, comparing pricing and making decisions in a time and place that’s most convenient to them. Features include:

An image upload option, allowing homeowners to submit photos of their home systems to receive specific, real-time recommendations.Robust pricing tools, including quote comparisons and full rebate integration, enabling homeowners to fully assess their options and understand the fine print.An AI agent-guided buying journey, providing homeowners with personalized assistance even when they are not fully sure what types of services they need.

“Our conversational buying platform is made for contractors, not retailers,” Redman said. “The goal is to help businesses establish trust, improve their lead qualification process and capture after-hours demand, all while providing customers with a frictionless shopping experience.”

For more information about Contractor Commerce, visit ContractorCommerce.com.

About Contractor Commerce

Contractor Commerce is the pioneer and industry leader in providing e-commerce services for contractors, offering plug-and-play online stores for home service companies so they can grow their sales and serve customers with convenience and transparent pricing. To learn more about Contractor Commerce and its innovative solutions, visit ContractorCommerce.com.

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SOURCE Contractor Commerce

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