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PathFactory Launches ChatFactory, A B2B Buying Agent Powered By Generative AI

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PathFactory, the leading B2B content intelligence marketing platform, is pleased to announce the launch of ChatFactory, a generative AI-powered buying agent that revolutionizes the chatbot experience by empowering buyers with better digital content and helping vendors generate increased sales at lower cost.

TORONTO, June 26, 2024 /PRNewswire-PRWeb/ — PathFactory, the leading B2B content intelligence marketing platform, is pleased to announce the launch of ChatFactory, a generative AI-powered buying agent that revolutionizes the chatbot experience by empowering buyers with better digital content and helping vendors generate increased sales at lower cost.

“By the time buyers engage with sales, they’re already 70% along in their buying journey and have already made up their minds. If you don’t provide the right content up front in a way that’s easy to use and consume, you’ve probably lost them.” – Dev Ganesan, CEO and President of PathFactory

Harnessing the power of generative AI, traditional AI and content, ChatFactory leverages content intelligence and human-like conversation to effectively answer buyer questions, make informed and useful content recommendations based on vendor website content, and instantly create personalized and shareable content libraries in the format that best serves buyers’ needs.

“ChatFactory cuts through the clutter of clunky, traditional chatbots and hard-to-navigate vendor websites to give buyers the information they need, when and how they want it,” says Dev Ganesan, President and CEO of PathFactory. “By enhancing the self-directed buyers’ journey, vendors are able to generate more qualified leads and close more sales. It’s a win-win for buyers and sellers.”

Transforming Website Resources into Interactive Content Hubs
The ChatFactory AI buying agent can be quickly and securely trained on existing marketing resources and content, transforming static marketing material into an interactive information hub for prospective buyers. AI agents can also be customized to key accounts, providing confidential content like discovery, pricing and contracts, privately and securely.

“By the time buyers engage with sales, they’re already 70% along in their buying journey and have already made up their minds” adds Ganesan. “If you don’t provide the right content up front in a way that’s easy to use and consume, you’ve probably lost them. ChatFactory does that, at scale, reducing costs for sellers while making the buyer’s life easier.”

Sales and Marketing Co-Pilot
In addition to a buying agent, ChatFactory is also a sales and marketing co-pilot that enables fast and easy access to marketing content and human-like responses to buyer questions in real-time, providing valuable insights and analytics.

“ChatFactory is the next step in reducing friction across every stage of the buyer journey—it’s a game-changer for marketing and sales teams who want to optimize content delivery and provide buyers the experiences they want,” said Helen Baptist, Chief Strategy and Market Officer at BrandMuscle. “As a marketing and sales co-pilot, it has helped our revenue team understand our company, products, and value by easily searching through marketing content. It eliminates search time and ensures institutional knowledge isn’t lost.”

ChatFactory’s analytics dashboard enables marketers to track buyer engagement, queries, and responses so they can optimize content, identify gaps and better understand buying signals. Ultimately, both buyers and vendors are better informed, and therefore better positioned to make buying decisions or convert qualified leads.

Introducing a New AI Buying Experience – the ChatFactory Advantage

Website Buying Agent

Intuitive, intelligent, tailored AI-generated answers, content recommendations and customized, auto-generated microsites in an easy-to-use, self-service experience.

Interactive Content Curator

Train a ChatFactory agent on company content and resources, transforming a static website repository into an interactive information hub for prospective buyers.

Custom Agent Experience for Key Accounts

Create a custom agent experience for key accounts with specific, tailored content including secure access to private assets including discovery, contracts and pricing.

Sales and Marketing Co-Pilot

Fast and easy access to marketing content allows for instant, human-like responses to buyer questions in real-time and higher content engagement among qualified leads.

Content Strategy Optimizer

Leverage ChatFactory Analytics, including AI confidence scores and user ratings, to optimize content and identify gaps in the buyers’ journey.

About PathFactory
Providing the right content, to the right individuals, at the right time has become essential to enabling B2B teams to hit revenue targets. PathFactory is a content intelligence and personalization platform that enables B2B marketers to create personalized content experiences for both accounts and individual buyers. With PathFactory, go-to-market teams access the industry’s deepest and most-detailed content engagement analytics to track buyer and content engagement throughout the entire buyer journey.

Recognized as the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner, PathFactory is trusted by B2B marketers, large and small, to deliver the highly-personalized content experiences modern B2B buyers expect. 

Media Contact

Pete Lorenco, PathFactory, (416) 304-9400, peter@pathfactory.com, pathfactory.com 

View original content to download multimedia:https://www.prweb.com/releases/pathfactory-launches-chatfactory-a-b2b-buying-agent-powered-by-generative-ai-302183460.html

SOURCE PathFactory

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First Partner Jennifer Siebel Newsom Unveils Tech/Life Balance Guide in Conversation with Jonathan Haidt at Milken Institute Global Conference

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In a featured conversation with social psychologist and author Jonathan Haidt, First Partner Jennifer Siebel Newsom today announced a new resource to help families unplug, play, and thrive together.

LOS ANGELES, May 5, 2025 /PRNewswire/ — Today, California First Partner Jennifer Siebel Newsom announced the release of her Movement & Outdoor Activity Family Guide, the latest addition to the Tech/Life Balance parenting series created by Siebel Newsom’s non-profit, the California Partners Project. This new guide offers practical, family-tested tools to help caregivers balance screen time while weaving movement and outdoor activity into the rhythms of daily life. The family guide can be found here.

“This guide is rooted in everything I care about—stepping away from screens, moving your body outside in nature, and reconnecting with family and friends,” said First Partner Jennifer Siebel Newsom. “I want parents to know they have permission to say no to devices, and that there are little tricks and tools to make it easier. This guide is here to help you set intentional boundaries around screen time and have open, connected conversations with your kids.”

The new resource launched on May 1st as part of Move Your Body, Calm Your Mind Day—a statewide initiative promoting movement and mindfulness, led by the Governor’s Advisory Council on Physical Fitness and Mental Well-Being. First Partner Siebel Newsom announced the guide during her conversation with social psychologist and bestselling author Jonathan Haidt at the 2025 Milken Institute Global Conference.

The conversation highlighted Haidt’s book, The Anxious Generation, and touched on shared concerns around youth mental health and the urgency of helping kids thrive offline as well as online. Their discussion emphasized the importance of actionable steps—like encouraging more movement and outdoor play—to counterbalance the constant pull of devices.

“Families today are up against powerful forces that are rewiring childhood,” said Jonathan Haidt, who is leading a social impact campaign focused on rolling back the phone-based childhood and reigniting childhood independence and resilience through unstructured play. “What makes this guide so impactful is that it offers practical tools for families to push back against the overprotective, overconnected culture fueling so much anxiety, without asking parents to do more.” Haidt is also the co-founder of Let Grow, a nonprofit dedicated to promoting childhood independence and resilience through unstructured play and real-world experiences.

Rooted in expert research and informed by California caregivers, the Movement & Outdoor Activity Guide includes:

Easy, accessible strategies for active playGrab-and-go ideas that fit real family lifeGuidance on tech that supports—not replaces—real-world connectionConversation starters to help families align on goals and values

The free, bilingual guide is part of the broader Tech/Life Balance series, which examines the intersection of youth mental health and technology through four key pillars: social-emotional health, movement and outdoor activity, nutrition, and sleep.

Aligned with the First Partner’s California for ALL Kids initiative, this work reflects a shared commitment to supporting children’s mental and physical health, strengthening family connections, and creating environments where every California child has the opportunity to thrive—mind, body, and beyond.

To download the guide, visit: calpartnersproject.org/techlifebalance/movement

About the California Partners Project: Co-founded by California First Partner Jennifer Siebel Newsom and Olivia Morgan, and in partnership with the people of California, the California Partners Project is dedicated to championing gender equity across the state and promoting the mental, behavioral, and physical well-being of California’s children. For more information about the non-profit organization, visit www.calpartnersproject.org. Connect with the California Partners Project on LinkedIn and Instagram.

MEDIA CONTACT: press@calpartnersproject.org

View original content to download multimedia:https://www.prnewswire.com/news-releases/first-partner-jennifer-siebel-newsom-unveils-techlife-balance-guide-in-conversation-with-jonathan-haidt-at-milken-institute-global-conference-302446125.html

SOURCE California Partners Project

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DESERT FINANCIAL CREDIT UNION ANNOUNCES COLLABORATION WITH PERSONAL FINANCE EXPERT NICOLE LAPIN

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PHOENIX, May 5, 2025 /PRNewswire/ — Nicole Lapin, a New York Times Bestselling Author and personal finance expert, is collaborating with Desert Financial Credit Union to empower and promote financial well-being to Arizonans.

“I’ve always been a huge believer in credit unions because they’ve consistently put people before profits. I’ve personally banked with credit unions for years because I love everything they stand for—lower fees, better rates, and a true commitment to helping members thrive,” said Nicole Lapin. “I believe Desert Financial, in particular, aligns perfectly with my mission to make financial literacy and education accessible while empowering people to take control of their finances.”

Lapin will share advice on budgeting, fraud prevention, the benefits of banking with a credit union and more. Through social media content, she will share practical tips to help Arizonans feel more confident about money.

“Healthy financial well-being starts with quality education, and this collaboration with Nicole is a great way to deliver fundamental information to our community,” said Jeremy Nelson, Chief Marketing Officer. “Nicole’s superpower is her ability to give exceptional financial advice in a relatable way — one that we believe will resonate with our members.”

Desert Financial Credit Union has championed financial well-being for its members since its inception more than 85 years ago. The largest locally owned credit union in Arizona provides personalized banking services, free checking with no minimum account balance, free financial workshops and online resources tailored to every stage of life — from saving for college to planning for retirement.

Lapin has authored five personal development and finance books, including her latest release The Money School: 12 Simple Lessons to Master Financial Markets and Investing. Formerly a news anchor on CNN, CNBC and Bloomberg, Lapin launched the Money News Network, a podcast network, under which she hosts her daily show Money Rehab. 

To stay in the know with the latest content from Nicole Lapin and Desert Financial, please visit desertfinancial.com/nicolelapin, or follow @desertfinancial on Instagram.

About Desert Financial Credit Union

For over 85 years, Desert Financial has been Arizona’s most trusted local credit union with more than 475,000 members and nearly $9 billion in assets. With 50+ locations across Arizona and top-rated digital banking, it’s easy for members to click, call or come in. In 2025, members received $16 million back via the Member Giveback Bonus. Desert Financial is the official retail banking partner of Arizona State University® and the official banking partner of the Arizona Cardinals, NAU Athletics and the NAU Alumni Association. Federally insured by NCUA. Learn more at DesertFinancial.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/desert-financial-credit-union-announces-collaboration-with-personal-finance-expert-nicole-lapin-302445757.html

SOURCE Desert Financial Credit Union

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FlexJobs Names Top 20 Entry-Level Remote Careers for Gen Z Graduates

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Customer service, sales, communications among in-demand industries for ‘Class of 2025’ job seekers

GUAYNABO, Puerto Rican, May 5, 2025 /PRNewswire-PRWeb/ — According to a recent survey by the National Association of Colleges and Employers (NACE), employers plan to hire 7.3% more graduates from the Class of 2025 than they did the year before. To help young professionals and early job seekers better evaluate their work options this spring, FlexJobs® has named the top 20 entry-level remote and hybrid careers in 2025.

“The real challenges most younger workers face are how to job search more effectively, build career readiness––and long-term job resilience––and present themselves as the best candidate out of the crowd,” said Toni Frana, Career Expert Manager at FlexJobs.

With remote work the most important factor when considering a new job opportunity for the majority of professionals, FlexJobs’ report outlines the top industries and in-demand roles for remote and hybrid work, as well as key advice from career experts on how Gen Z graduates can practice career readiness ahead of graduation season.

FlexJobs compiled the list by analyzing more than 60 career categories in its database and determining the industries with the highest volume of entry-level postings between January 1 and April 30, 2025, that offered any level of remote work, including fully remote and hybrid work arrangements.

Top 20 Career Categories for Entry-Level Remote & Hybrid Jobs

The top 20 career categories that posted the most entry-level remote and hybrid positions included:

1. Customer Service
2. Administrative
3. Medical & Health
4. Project Management
5. Operations
6. Accounting & Finance
7. Sales
8. Computer & IT
9. Education & Training
10. Insurance
11. Business Development
12. Communications
13. Marketing
14. Account Management
15. Bilingual
16. Software Development
17. Banking
18. HR & Recruiting
19. Legal
20. Nursing

Building on momentum from previous years, the top entry-level career categories for remote jobs were customer service, administrative, and medical and health. The top three fields were closely followed by accounting and finance and computer and IT, which maintained a consistently high volume of fully remote and hybrid entry-level roles.

Notably, sales and account management fields more than doubled in growth compared to 2024, signaling the accessibility of remote work options across career levels in the 2025 work landscape. Although lower in the total number of job postings, software development, HR and recruiting, and legal scaled enough to rank within the top 20.

Customer Service, Business Development Representatives Most In-Demand Entry-Level Jobs

The most in-demand entry-level remote and hybrid job titles were:

1. Customer Service Representative
2. Business Development Representative
3. Account Executive
4. Sales Representative
5. Licensed Insurance Agent
6. Customer Support Specialist
7. Financial Analyst
8. Administrative Assistant
9. Accountant
10. Project Coordinator

Reflective of the career categories, the most in-demand, entry-level jobs were for customer service and business development representatives. Account executives, sales representatives, insurance agents, and customer support specialists were also in high demand. Administrative assistants, accountants, and project coordinators showed steady growth to round out the list.

“It’s a tough time to job search as a new graduate, but not entirely for the reasons you’d expect,” said Toni Frana, Career Expert Manager at FlexJobs. “As our report found, entry-level remote openings are actually up across key industries. The real challenges most younger workers face are how to job search more effectively, build career readiness––and long-term job resilience––and present themselves as the best candidate out of the crowd.”

10 Ways to Land Jobs & Create Career Readiness After Graduation

A Zety survey found 92% of Gen Z workers rely on TikTok for career advice, yet 55% admit to following misleading advice. With social media a dominant platform for job advice, FlexJobs’ career experts advise younger workers to follow trusted guidance over controversial trends to develop post-grad job search skills and feel more confident, prepared, and competitive.

1. Treat Job Searching Like a Job
Landing jobs after college can take time, and the process itself can feel like full-time work. Treat job searching with the same structure and commitment required for a paid position, such as:

Setting specific hours during the week dedicated to job searching, application tracking, resume editing, and networking.Using spreadsheets or job search platforms with tracking features to stay organized.Writing down weekly goals, such as applying to a certain number of roles, researching five companies, or reaching out to new contacts.

2. Start With a Career Plan
Write out short-term and long-term career goals and identify job titles or industries that match. Then, use that framework to guide the job search. Having a plan in place offers clarity, and employers appreciate candidates who show intentionality and a sense of direction.

3. Customize Every Resume & Cover Letter
Generic applications rarely make it past automated filters. Most companies use applicant tracking systems (ATS) to screen resumes before they reach a hiring manager.
To stand out:

Tailor each resume and cover letter to the job.Use keywords from the job description.Mirror the language the employer uses to describe skills and responsibilities.Focus on accomplishments, not just duties.

4. Create & Maintain a Professional Online Presence
Employers will research a candidate’s online presence across social media platforms. Career experts recommend new graduates keep their LinkedIn profiles updated, showcase relevant skills, and engage intentionally with professional content to build credibility in their chosen field.

5. Develop a Personal Brand
Reflect key skills and interests across resumes, cover letters, and online profiles. Employers should see a coherent story that explains who a candidate is, what they offer, and why they’re a great fit.

6. Focus Efforts on Skill-Building, Not Viral Trends
FlexJobs’ career experts caution against following #CareerTok trends that can backfire. Instead, new grads should develop transferable skills like communication and time management, in addition to industry-specific skills that employers highly value.

7. Be Open to Internships and Contract Roles
Career experts advise keeping an open mind about internships and contract roles when job searching, as these experiences can be valuable stepping stones and lead to long-term employment.

8. Network Smarter, Not Harder
Networking is still one of the most effective ways to find a job, but it does not have to feel transactional. Rather than trying to follow and connect with every contact possible, focus instead on developing fewer and more meaningful relationships.

9. Vet Career Advice Sources
Career advice is everywhere, but not all of it is reliable. FlexJobs career experts advise graduates to cross-reference social media tips with trusted sources like university career centers, certified career coaches, or reputable career websites.

10. Stay Patient and Grounded
When looking for jobs after college, the process can be long and emotionally draining. Stay grounded by:

Taking regular breaksSetting achievable weekly goalsCelebrating small wins (like submitting a strong application or scheduling a networking call)Practicing self-care through exercise, sleep, and hobbies

For more information, please visit https://www.flexjobs.com/blog/post/entry-level-remote-jobs-new-college-graduates-v2 or contact Shanna Briggs at shanna.briggs@bold.com.

About FlexJobs
FlexJobs is the leading career service specializing in remote, hybrid, and flexible jobs, with over 135 million people having used its resources since 2007. FlexJobs provides the highest-quality database of vetted remote and flexible job listings, from entry-level to executive, startups to public companies, part-time to full-time. To support job seekers in all phases of their career journey, FlexJobs also offers extensive expert advice, webinars, and other resources. In parallel, FlexJobs works with leading companies to recruit quality remote talent and optimize their remote and flexible workplace. A trusted source for data, trends, and insight, FlexJobs has been cited extensively in top national outlets, including CNN, the Wall Street Journal, the New York Times, CNBC, Forbes magazine, and many more. FlexJobs also has partner sites Remote.co and Job-Hunt.org to help round out its content and job search offerings. Follow FlexJobs on LinkedIn, Facebook, X, Instagram, TikTok, and YouTube.

Media Contact

Shanna Briggs, FlexJobs, 866-991-9222, shanna.briggs@bold.com, www.flexjobs.com

View original content:https://www.prweb.com/releases/flexjobs-names-top-20-entry-level-remote-careers-for-gen-z-graduates-302446023.html

SOURCE FlexJobs

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