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As City Buses Turn Electric, IDTechEx Asks What Awaits the Electric Coach Market

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BOSTON, July 1, 2024 /PRNewswire/ — Electric buses are booming, with sales growing in Europe, America, India, and other key regions. Transport operators have shown themselves keen to electrify urban transport and cut greenhouse gas emissions. As emissions regulations tighten, city buses are likely to be all-electric within the next few years. IDTechEx’s report, “Electric and Fuel Cell Buses 2025-2045: Markets, Players, Technologies and Forecasts“, shows that over half of all city bus sales in Europe in 2023 were electric (battery and fuel cell) and that some regions are well ahead of the EU’s target for 100% of new city buses to be zero emission by 2035. However, in the coach segment, only around 1% of sales were electric across the same period, so what is driving the excellent growth in the city segment, and will it be replicated for coaches?

City buses are the perfect candidates for electrification

Buses were one of the first transportation sectors to demonstrate that they could be completely electrified. In China, sales began at pace in the early 2010s and reached a peak in 2016 when almost 140,000 electric buses were sold in a single year. While the sales figures have since declined and then plateaued – the overall bus fleet is now over 77% electric. With over 3 quarters of buses electric, these are not pilot projects or early successes but established incumbent technology. Electric buses now have well over a decade of use, transporting millions of people safely and efficiently. But what are the unique aspects of city bus transport that have allowed electrification to outpace other bus sectors?

Predictability: City buses, by their nature, follow predetermined routes with set schedules every day that they are in service. For electric buses, this means that routes can be optimized such that range anxiety is effectively removed. Compare this to a private passenger car, where the daily mileage might vary substantially, and routes longer than the range of the vehicle may be desired.

Opportunity charging: City buses are typically confined to a single metropolitan zone, and to be useful, transit services must stop regularly for passengers to embark/disembark. This presents a perfect chance for opportunity charging, where either overhead pantographs or wireless charging can quickly top up the batteries. This allows operators to potentially use a smaller Li-ion battery pack yet achieve the same range. This brings cost and weight savings.

Concentration of infrastructure: Buses are typically parked overnight in depots, and many buses may use a single site. This allows for the concentration of infrastructure, as building out grid capacity for a single site may allow the charging of an entire fleet of buses. Buses typically operate during the day, meaning they have a much longer period to charge. Thus, lower-level trickle charging can be used rather than grid-intensive fast charging – this also slows the battery degradation. When the busses are operating the daily routes, this infrastructure can then be utilized by other vehicles such as public charging or eLCV fleets. This generates revenue for the bus operator and recoups some of the investment in the infrastructure.

In summary, electric city buses are here to stay. They have demonstrated that they can operate in a wide range of conditions – with buses in operation from Northern China to Southern Spain. With correct route optimization and clever infrastructure utilization, they can comfortably operate most routes operators require.

What about coaches?

While city bus sales have turned increasingly electric, the coach market, by contrast, is stagnant and almost entirely diesel. IDTechEx research has assessed some of the challenges that hold back electrification, both technical and economic.

Range: One of the larger technical hurdles to overcome is range. Although energy density improvements have allowed onboard battery storage to increase, electric vehicles still have shorter ranges than their ICE counterparts. As battery pack size increases, weight and volume become a challenge. Improvements in energy density can help overcome this, but current state-of-the-art packs are insufficient to provide adequate range. Coach journeys are typically much longer and travel interurban, intercity, and even international routes. As such, the limited range is a much greater challenge than that of a city bus, which may have a much lower daily required mileage.

Charging infrastructure: These coaches will typically leave built-up areas behind and travel long distances on highways without stopping. As recharging will be required, the necessary highway infrastructure needs to be put in place for coaches to recharge en route. Unlike city buses, which can charge slowly overnight, these coaches are likely to need fast charging to avoid passengers having to wait multiple hours in a remote service station, which would increase journey times and reduce customer satisfaction. The non-concentrated nature of coach travel (fewer coaches will travel to a much wider range of destinations) means that more charging infrastructure will need to be developed.

Funding: Currently, battery electric buses are about twice as expensive as a comparable diesel bus. While large metropolitan transport operators may be able to afford the investment, regional coach transport operators are often much smaller entities and thus struggle to absorb the increased costs associated with electrifying. Government support is also less prominent. The UK’s successful ZEBRA (Zero Emissions Buses Regional Areas) has contributed to the strong growth in electric sales, but it explicitly excludes coaches from any subsidy support.

What options are left in this challenging environment? Fuel cell buses, with their greater range and quicker refueling, are considered alternatives to battery electric buses by some, but challenges with hydrogen production and distribution remain. Increases in Li-ion cell density will translate into greater ranges for fully electric buses, but to what extent can these overcome the challenges of long-haul travel? What is the regulatory outlook for coach travel compared with city buses? IDTechEx explores these questions and more in its in-depth review of the topic, “Electric and Fuel Cell Buses 2025-2045: Markets, Players, Technologies and Forecasts”.

To find out more about this IDTechEx report, including downloadable sample pages, please visit www.IDTechEx.com/Buses.

For the full portfolio of electric vehicles market research available from IDTechEx, please see www.IDTechEx.com/Research/EV.

About IDTechEx 
 
IDTechEx provides trusted independent research on emerging technologies and their markets. Since 1999, we have been helping our clients to understand new technologies, their supply chains, market requirements, opportunities and forecasts. For more information, contact research@IDTechEx.com or visit www.IDTechEx.com

Media Contact: 

Charlotte Martin 
Subscriptions Marketing Manager 
press@IDTechEx.com 
+44(0)1223 812300 

Social Media Links: 
 
X: https://www.twitter.com/IDTechEx 
LinkedIn: https://www.linkedin.com/company/idtechex/ 

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TMGM Enters Esports Through New Collaboration with OG Esports as Official Global Partner

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SYDNEY, June 18, 2026 /PRNewswire/ — TMGM today announced a new collaboration with OG Esports, marking TMGM’s first esports campaign. As the Official CFD Partner of OG’s Dota 2 and Counter-Strike 2 teams, TMGM will engage esports audiences through fan-focused digital activations, exclusive rewards and branded content.

The collaboration reflects TMGM’s commitment to engaging digitally native audiences through performance-driven communities. The initiative highlights similarities between competitive gaming and financial markets, where preparation, precision, speed and resilience drive success.

“Success, whether in financial markets or competitive gaming, is built on preparation, resilience and the ability to adapt in a fast-changing environment. These qualities are deeply embedded in both TMGM and OG Esports,” said Nick Yang, Chief Commercial Officer of TMGM.

“We are pleased to collaborate with an organisation that has built a strong reputation within the esports industry, and we look forward to delivering meaningful experiences that resonate with audiences around the world.”

Throughout the campaign, fans can look forward to cashback rewards, signed OG Dota 2 and Counter-Strike 2 team jerseys, branded content and social media activations.

TMGM’s presence will be integrated across OG’s website, social channels and streaming platforms.

Through the collaboration, TMGM aims to deliver meaningful experiences and lasting value to OG’s global community.

“OG has a global fanbase that deserves the very best experiences. That’s why we’ve partnered with TMGM. As a leading CFD trading platform, TMGM will offer our community new ways to engage both through trading and unique OG experiences. We’re proud to support TMGM’s first step into esports and look forward to building a strong partnership that delivers lasting value for our fans,” said Xavier Oswald, Chief Executive Officer of OG Esports.

About TMGM

Founded in 2013 in Sydney, Australia, TMGM Group is the Official Regional Partner of Chelsea Football Club. As a broker providing global financial product trading, TMGM is regulated by ASIC(Australia), VFSC (Vanuatu), FSC Mauritius, and FSA (Seychelles).

Disclaimer: Investing in leveraged products carries high risks and is not suitable for all investors. You have no interest in the underlying asset. Read the Client Agreement and other disclosure documents set forth on our website. The above information is provided by TMGM Group (Trademax Australia Limited, ABN 76 162 331 311, AFSL 436416, Trademax Global Markets (SE) Limited, FSA licence number SD224, Trademax Global Limited, VFSC 40356 & Trademax Global Markets (International) Pty Ltd, Company No. 195323, Mauritius Investment Dealer Licence No. GB22201012). 

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Huawei Expands Health and Fitness Ecosystem on HUAWEI WATCH FIT 5 Series, Deepening Commitment to Women’s Wellbeing

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New app partnerships with Life: Period Tracker, Clue, and The Ginger Club signal growing momentum for third-party developers building on Huawei’s wearable platform

LONDON, June 18, 2026 /PRNewswire/ — Huawei announced the continued expansion of its health and fitness app ecosystem on the newly launched HUAWEI WATCH FIT 5 Series, reinforcing its strategy to build an open, partner-driven platform that delivers meaningful everyday value to users. The latest additions include Life: Period Tracker, the globally recognized women’s health app; Clue, the #1 women-led  period and cycle tracker; and The Ginger Club, a running community founded around women’s physiology, bringing advanced cycle tracking, data-driven health insights, and personalized training directly to the wrist.

The applications are available through HUAWEI AppGallery across all models of the HUAWEI WATCH FIT 5 Series. They reflect a broader ambition: to attract best-in-class app developers to Huawei’s wearable ecosystem and give them the platform, data integrations, and user reach to build health experiences that genuinely improve daily life.

A Platform Built Around Women’s Health

With women’s health being a clear strategic priority, Huawei’s ecosystem team has worked closely with partners to ensure the HUAWEI WATCH FIT 5 Series goes beyond step counting. Life: Period Tracker allows users to log cycle data, symptoms, mood, and flow level directly from the watch, discreetly and without reaching for a phone.

For users seeking deeper analysis, Clue’s integration with the Huawei Health app brings sleep data and body temperature readings from the watch into cycle analysis, supporting more personalized and data-driven health insights. Available with a Clue Plus subscription, the integration allows users to make the most of the data their watch already captures.  

From Wrist Data to Intelligent Coaching

The Ginger Club, founded by renowned running coach Candela Pérez, takes the ecosystem’s women’s health focus into athletic performance. With a Ginger Club subscription, training plans, from 5K to marathon, are designed around menstrual cycle phases. In addition, through seamless syncing with the HUAWEI WATCH FIT 5 Series, the app draws on real-time pace, heart rate, and recovery data to guide users on when to push and when to rest, enabling the watch to become a genuine coaching companion.

These partnerships illustrate the growing appeal of Huawei’s wearable platform: lightweight, all-day wear design enables higher data continuity and more engaged users, delivering a compelling proposition for developers looking to reach people in the real moments of their lives.

An Open Ecosystem Invitation

To celebrate the launch, new HUAWEI WATCH FIT 5 Series buyers will receive an exclusive three-month premium subscription, valued at €15, to Life: Period Tracker at no cost, and a 3-month free trial to Clue Plus, as part of Huawei’s commitment to making its ecosystem genuinely rewarding from day one.

For developers and health brands, the path to collaboration is open: whether through Health Kit integration or native app development for HUAWEI AppGallery, Huawei provides the tools, APIs, and go-to-market support to bring compelling wearable experiences to market. On top of this, the HUAWEI WATCH FIT 5 Series also supports contactless payments with Curve Pay, as well as access to Huawei MultiPass, including Huawei Health+ membership and exclusive benefits from popular sports, fitness, and lifestyle apps such as komoot, Naviki, URUNN and FIIT.

Developers and health brands interested in building for Huawei’s wearable platform are encouraged to explore partnership opportunities through the Huawei Developer Portal at https://developer.huawei.com/consumer/en/.

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SOURCE Huawei Consumer Business Group

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HDC 2026 Global Eco Summit: Huawei Ecosystem Fuels Partners’ Growth in China and Cross-Border Success

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DONGGUAN, China, June 18, 2026 /PRNewswire/ — At the HDC 2026 Global Eco Summit, Huawei convened global ecosystem partners, brands, and developers to explore how its innovative technologies are reshaping digital interaction in an increasingly interconnected, multi-device world. Spanning luxury retail, tourism, financial services, and digital platforms, the summit highlighted how enterprises are leveraging Huawei’s ecosystem to drive innovation and business growth, with key partners sharing real-world collaboration cases and practical insights.

China Market Mastery: AI-Powered Audience Insights and Story-Driven Strategies for Scalable Brand Growth

Huawei’s ecosystem has established itself as a powerful platform enabling brands to navigate the China market with precision and creativity. Leveraging Petal Ads’ advanced AI capabilities and rich consumer insights, brands access multi-dimensional audience portraits, real-time behavioral signals, and omnichannel measurement tools. The ecosystem also provides access to affluent consumer segments, including over 22 million yearly outbound travelers — 76% of whom belong to middle-to-high consumption groups with strong interest in luxury goods, technology, and premium lifestyles.

A global leading luxury house demonstrated how these capabilities translate into meaningful China growth. To connect with high-net-worth consumers, the brand partnered with Huawei to leverage Petal Ads’ precision targeting, reaching premium audiences including foldable device users with immersive splash screen visuals optimized for Huawei devices. The campaigns generated tens of millions of impressions and strong click-through rates. The partnership has since expanded into experiential collaborations and in-store initiatives, blending the brand’s heritage with Huawei’s intelligent technology.

A Southeast Asian national tourism board showed how China-market strategy becomes more effective when media, content, devices, and offline experiences are connected. This collaboration leveraged Petal Ads, Huawei Wearables, SkyTone, and offline retail experiences to create a 360-degree immersive travel journey for Chinese consumers — including customized watch faces featuring destination mascots and KOL collaborations. The campaign generated hundreds of millions of exposures, significantly lifted brand awareness, and solidified the destination as a top choice for Chinese outbound travelers.

Expanding Global Horizons: Overseas Partners Strengthen Huawei’s Global Ecosystem

As cross-border travel and consumption grow, overseas partners are increasingly engaging with Huawei’s ecosystem to deliver seamless, locally relevant experiences for users abroad, embedding essential services such as ticketing, payments, and connectivity directly into users’ daily digital lives.

A leading Hong Kong ticketing platform partnered with Huawei to redefine cross-border event and travel experiences for Chinese outbound travelers. Leveraging Huawei’s hybrid architecture, localized support, and Huawei Login capabilities, the platform built a high-performance, cross-device application for concerts, sports events, and travel services across Hong Kong and Asia. Beyond ticketing, the integration spans the full travel journey: users can book tickets, navigate to venues via Petal Maps, and stay connected via SkyTone — all within Huawei’s ecosystem — transforming standalone transactions into continuous, connected travel moments.

BonusFlaş, Garanti BBVA’s digital payment and smart wallet platform and one of Türkiye’s leading digital payment solutions, demonstrated how Huawei’s ecosystem enables seamless and secure transactions. Through this partnership, BonusFlaş enabled NFC-based contactless payments on HUAWEI WATCH 5, HUAWEI WATCH GT 6 series, and other NFC-supported wearables, allowing users to make secure, one-tap payments at millions of POS terminals across Türkiye directly from their wrists. BonusFlaş’s upgraded platform brought together cards, digital payments, exclusive campaigns, and favorite brands in a single, user-friendly interface, expanding its user base and setting a new standard for fintech-wearable collaboration in Türkiye.

Forging a Connected Future Together

The HDC 2026 Global Eco Summit reaffirmed Huawei’s role as an open, collaborative global bridge, connecting brands, developers, and consumers to drive shared growth. As cross-border commerce and travel expand, Huawei stands ready to empower partners with its innovative technologies and expansive ecosystem. Huawei invites all global brands, developers, and ecosystem partners to join together building a fully connected, intelligent world that turns cross-border challenges into opportunities.

About HUAWEI Consumer BG

For more information, please visit https://www.huawei.com/en

Photo – https://mma.prnewswire.com/media/2997060/HDC_2026_Global_Eco_Summit.jpg

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SOURCE Huawei Consumer Business Group

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