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MSP Software Market size is set to grow by USD 181 million from 2024-2028, Increased adoption of IoT solutions to boost the market growth, Technavio

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NEW YORK, July 4, 2024 /PRNewswire/ — The global MSP software market  size is estimated to grow by USD 181 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  12.12%  during the forecast period. Increased adoption of iot solutions is driving market growth, with a trend towards increased adoption of bring your own device (BYOD) policy. However, data privacy and security risk in cloud-based services  poses a challenge. Key market players include Acronis International GmbH, AT and T Inc., Atera Networks Ltd., Auvik Networks Inc., Bravura Software LLC, Cisco Systems Inc., ConnectWise LLC, DNSFilter Inc., Hewlett Packard Enterprise Co., Hornetsecurity Ltd., Infosys Ltd., International Business Machines Corp., Kaseya Ltd., LogicMonitor Inc., Opmantek Software Pty Ltd., ServiceNow Inc., TitanHQ, Trend Micro Inc., Wipro Ltd., Ziff Davis LLC, and Zoho Corp. Pvt. Ltd..

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Deployment (On-premises and Cloud-based), Type (Managed data center, Managed network, Managed infrastructure, Managed mobility, and Others), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Acronis International GmbH, AT and T Inc., Atera Networks Ltd., Auvik Networks Inc., Bravura Software LLC, Cisco Systems Inc., ConnectWise LLC, DNSFilter Inc., Hewlett Packard Enterprise Co., Hornetsecurity Ltd., Infosys Ltd., International Business Machines Corp., Kaseya Ltd., LogicMonitor Inc., Opmantek Software Pty Ltd., ServiceNow Inc., TitanHQ, Trend Micro Inc., Wipro Ltd., Ziff Davis LLC, and Zoho Corp. Pvt. Ltd.

Key Market Trends Fueling Growth

The Bring Your Own Device (BYOD) trend in enterprise mobility is increasingly popular among corporations, allowing employees to use their personal smartphones, tablets, and laptops at work. This shift necessitates specialized management and IT service delivery frameworks to ensure secure and productive work environments. Companies focus on providing appropriate devices to their workforce, leading to an increase in the use of various operating systems and devices, such as iOS, Android, Windows, smartphones, and tablets, on corporate networks. The primary objective of implementing BYOD is to offer cost savings and mobility to employees while boosting productivity. Vendors provide solutions to create an infrastructure that enables employees to use their devices securely through robust internet connectivity. These factors are anticipated to fuel the growth of the Managed Service Provider (MSP) software market in the coming years. 

In today’s business landscape, Managed Service Providers (MSPs) are trending in various industries including IT and telecommunication, transport and logistics, automotive, and retail. Large companies are increasingly relying on MSPs for managed infrastructure, communication, information, and security services. MSPs offer on-premises solutions as well as cloud-based options for B2B integration, transportation, utilities, media, and supply chain management. MSPs provide managed services using specialized tools for capacity planning, load balancing, resource allocation, storage, bandwidth, and processing power. They offer remote management, monitoring, configuration changes, troubleshooting, software updates, and data privacy protection. MSPs address security concerns with managed security services, safeguarding against unauthorized access, identity theft, and data leaks. IoT solutions with sensors as data sources and interconnected devices require specialized tools for managing data from various interconnected devices. MSPs offer a centralized platform for managing data centers and third-party data centers, ensuring data privacy and security. Virtual assistant services and data center services are in high demand, with capacity planning, load balancing, and resource allocation being key focus areas. MSPs provide a one-stop solution for IT firms, ensuring seamless IT service platform and information services. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

Cloud-based Managed Service Providers (MSP) software adoption in organizations faces significant barriers due to data privacy and security risks. Cloud security management is a complex task for vendors, as online digital files require protection from unauthorized access to cloud-based IT infrastructure. Public cloud infrastructure, which is based on multiple open-source codes, can introduce vulnerabilities. Cyber-attackers can easily penetrate cloud-based data storage systems due to their open architecture and shared resources. Vendors must encrypt clients’ data and implement multi-factor authentication systems for user authorization. Adherence to regulatory guidelines for cloud security management is essential. In a multi-tenant cloud architecture, hackers may target data from other users on the same server. These factors pose challenges to the growth of the global MSP software market.In today’s business landscape, managing IT systems and ensuring security is a top priority. MSP (Managed Service Providers) software market offers flexible and scalable solutions to help companies tackle challenges such as vulnerability management, compliance requirements with GDPR, HIPAA, PCI DSS, data encryption, access restrictions, and audit trails. However, businesses face hurdles like natural disasters, cyberattacks, interruptions, and downtime, which can lead to constrained funding and the need for continuous support. MSPs provide on-going assistance in managing workflows, mitigating risks from hacking, and ensuring skilled workers are available. However, challenges like vendor lock-in, exclusive ecosystems, system crashes, sluggish performance, and outages persist. MSPs offer both on-premise and cloud-based solutions for enterprise IT, catering to large enterprises in healthcare and financial services. Their services include infrastructure management, managed data centers, managed networks, managed mobility, and cloud storage, among others. Outsourcing IT services can help businesses focus on their core competencies while ensuring on-going support and live administration from qualified IT workers.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This msp software market report extensively covers market segmentation by

Deployment 1.1 On-premises1.2 Cloud-basedType 2.1 Managed data center2.2 Managed network2.3 Managed infrastructure2.4 Managed mobility2.5 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 On-premises-  The on-premises segment of the Managed Service Provider (MSP) software market is projected to experience substantial revenue growth compared to the cloud-based segment. This is due to the end-to-end quality control and heightened security features of on-premises MSP software. The market is primarily driven by large organizations in sectors such as BFSI, aerospace and defense, and government, which deal with sensitive data and are subject to stringent regulations. These organizations prefer on-premises MSP software to ensure compliance and maintain control over their data. For instance, government entities like the Central Intelligence Agency (CIA), Research and Analysis Wing (RAW), and Inter-services Intelligence (ISI) utilize on-premises MSP software due to the heightened security risks they face. Consequently, the on-premises segment is expected to expand significantly in the MSP software market during the forecast period.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

Research Analysis

The Msp Software Market encompasses a range of IT solutions designed to help businesses manage and optimize their Cloud Services, IT Environments, Networks, Apps, and Hybrid Infrastructure. These solutions provide Service standards, Proactive Monitoring, and On-going Support to ensure seamless operations. Network security is a top priority, with offerings including Authentication and Infrastructure Management. IT Service Platforms offer B2B Integration for industries such as Transportation, Utilities, Media, and Supply Chain Management. Virtual Assistants and Data Centers, whether on customer’s premises or third-party, are essential for efficient information services. Continuous Support and Live Administration ensure business continuity, making Msp Software an indispensable tool for any organization.

Market Research Overview

The Msp Software Market encompasses a range of IT solutions designed to help businesses manage and optimize their Cloud Services, IT Environments, Networks, Apps, and Hybrid Infrastructures. These solutions offer Service standards, Proactive monitoring, and Security features to safeguard against Cybersecurity threats such as Ransomware, Malware, and Data breaches. Compliance requirements like GDPR, HIPAA, and PCI DSS are met through Data encryption, Access restrictions, Audit trails, and Flexible and Scalable IT solutions. Disaster Recovery plans protect against Natural disasters, Cyberattacks, Interruptions, and Downtime, while Constrained funding and Skilled workers are addressed through Outsourcing IT services and On-going support. Managed services include Data center, Network, Mobility, Infrastructure, Communication, Information, Security, and various Vertical solutions. The market caters to Enterprise IT, Large companies in Healthcare, Financial Services, and other sectors, as well as Retail clients, IT firms, and various industries like Transport and Logistics, IT and Telecommunication, Automotive, and Media. The IT Service Platform provides B2B integration, Transportation, Utilities, and Supply Chain Management solutions, and includes Virtual Assistant technology for enhanced productivity.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentOn-premisesCloud-basedTypeManaged Data CenterManaged NetworkManaged InfrastructureManaged MobilityOthersGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Westar Press Releases Revelation and Revenge: Confronting Christian Nationalism

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New book by Chad Venters, Arthur J. Dewey, and Steve Ross features an afterword (Aftershock) by John Dominic Crossan.

What if the ultimate weapon of Christian Nationalism—the “Left Behind” End-Time prophecies—is completely fake?

LOS ANGELES, June 18, 2026 /PRNewswire/ — An exciting new publication from Westar Press, Revelation and Revenge, rescues the Book of Revelation from modern political scare tactics and restores its originality as a brilliant first-century drama resisting imperial forces.

With urgency and provocation, Revelation and Revenge: Confronting Christian Nationalism challenges one of the most dangerous political ideologies of our time: militant theology based on the Book of Revelation. Biblical scholars Chad Venters and Arthur J. Dewey, and acclaimed illustrator Steve Ross, with an Afterword by John Dominic Crossan, provide an incisive, learned, and accessible book aimed at informing the public about the true story of Revelation and its false representation today.

This book dispels fear-based End-Time prophecies that have dominated the American religious and political landscape for decades. The authors pull back the layers of tradition to expose how modern rapture theology is not an ancient biblical truth but a highly profitable nineteenth-century invention. Today, rapture theology actively weaponizes the political climate to escape environmental accountability, deny scientific reality, and rewrite democratic laws under the banner of Christian supremacy.

Using rigorous historical-critical sources and sharp contemporary analysis, this book investigates the apocalyptic roots of Christian Nationalism. It demonstrates how a first-century text originally written by an exiled political dissident as an act of anti-imperial resistance has been inverted into a zero-sum tool for earthly power and conquest.

“The darkness of ignorance and dishonesty must be undone through the light of education and understanding,” writes coauthor Chad Venters.

MEDIA CONTACT:
Westar Institute, 417098@email4pr.com, (855) 490-0454

Review copies, digital gallery links, and interview scheduling available upon request.

Westar Institute is a 501(c)(3) nonprofit dedicated to educational and scholarly work. Its imprints, Westar Press and Polebridge Press, share this mission and do not operate for profit. All views in this publication belong solely to the authors and do not represent Westar Institute or its affiliates. As publisher, Westar does not endorse the content and maintains no political affiliations or positions.

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Snapchat and OUTFRONT Media Launch ‘Crowd Created’ Live AR Spectacle in Times Square on June 18

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HBO Max First Partner for New Innovative Ad Format that Marries IRL and AR – Starting by Putting Fans Into House of the Dragon Ahead of its Season 3 Premiere Using Snapchat’s First-Ever Four-Sided AR Mirror

NEW YORK, June 18, 2026 /PRNewswire/ — OUTFRONT Media, one of the largest and most-trusted IRL media companies in the U.S., and Snapchat have partnered to launch “Crowd Created.” It debuts today with HBO Max as the launch partner to bring Season 3 of HBO Original series House of the Dragon to life ahead of its June 21 debut.

Powered by the OUTFRONT XLabs innovation arm and Snap Inc.’s technology, Crowd Created is a live AR spectacle in Times Square that marries IRL (in-real-life) with AR (augmented reality). This new ad format is the first Snapchat AR experience to project visitors live onto Times Square billboards in New York City and features the first-of-its-kind four-sided AR Mirror.

From 3PM to 7PM today (June 18, 2026), visitors in Times Square can step in front of the full-body, four-sided Snapchat AR Mirror and interact with custom House of the Dragon AR Lenses to opt-in to see themselves virtually wearing Queen Rhaenyra Targaryen’s crown, placing themselves directly in the world of the series. They will then be able to see themselves and their AR experiences appear live on OUTFRONT Media’s Duffy Duo billboards – two of the most iconic digital signage in the world.

The activation combines Snapchat’s AR technology with OUTFRONT XLabs’ award-winning XTend offering that extends campaigns across screens using augmented reality. The result: an ad experience that transforms a passive walk-by into a shared cultural moment. With more than approximately 400,000 visitors passing through Times Square each day—creating one of the world’s largest concentrations of pedestrian traffic and social sharing – Crowd Created offers brands an innovative way to launch their biggest titles and invite audiences to become part of the campaign itself.

“With Crowd Created, Snapchat and OUTFRONT have transformed the streets of New York into Westeros – dragons and all,” said OUTFRONT Chief Marketing and Experience Officer Stacy Minero. “By combining Snapchat’s industry-leading AR technology, HBO Max’s award-winning IP, and OUTFRONT’s premium IRL media canvases, this campaign demonstrates how innovation can turn real-world environments into immersive experiences that people don’t just see – they step into.”

“AR is one of the most powerful ways Snapchatters engage with the world around them, and it’s amazing to be able to bring that technology to Times Square. We’re thrilled to work with HBO Max and OUTFRONT and bring Westeros to life in a way that lets fans see themselves at the center of the story and on one of the world’s most iconic canvases,” said Laurel Duquette, Head of Media and Entertainment, Snap Inc.

“At its best, fandom is participatory — and we’re always looking to create moments that let fans see themselves in the worlds they love. Through this partnership with Snapchat and Outfront, we’re harnessing innovative technology to bring fans inside the world of House of the Dragon, transforming a simple interaction into a larger-than-life moment,” said Mark Doumet, Vice President, Originals Marketing, HBO and HBO Max. 

This activation is being supported by a two-week campaign throughout OUTFRONT’s NYC ad network to drive attention and awareness for the June 18 event. It is part of a larger, multi-faceted overall campaign for Season 3 of House of the Dragon, premiering June 21 on HBO Max, including a screening in Santa Monica that invites Snapchat creators to see it ahead of time. With 956 million monthly active users and nearly 2 trillion Snaps created in 2025 alone, Snapchat is a significant platform for entertainment marketing. In fact, Samba TV analyses found exposure to Snapchat campaigns delivered a reported 91% lift in theatrical ticket sales and 84% lift in tune-in for TV shows, movies, or sporting events, on average in the studied campaigns. Omnicom Media and Ipsos in-survey-based research found 73% of daily Snapchatters have been influenced to go to the theater after seeing it advertised on Snapchat. The IRL experience also taps into growing demand for personalized and shareable brand intersections, with third-party search indicating that 80% of Gen Z consumers enjoying personalized brand experiences, including AI-powered Lenses, and 60% enjoy sharing content from activations.

About OUTFRONT Media
OUTFRONT is one of the largest and most trusted out-of-home media companies in the U.S., helping brands connect with audiences in the moments and environments that matter most. As OUTFRONT evolves, it’s defining a new era of in-real-life (IRL) marketing, turning public spaces into platforms for creativity, connection, and cultural relevance. With a nationwide footprint across billboards, digital displays, transit systems, and other out-of-home formats, OUTFRONT turns creative into powerful real-world experiences. Its in-house agency, OUTFRONT STUDIOS, and award-winning innovation team, XLabs, deliver standout storytelling, supported by advanced technology and data tools that can drive measurable impact.

About HBO
HBO® is one of the most respected and innovative entertainment brands in the world, serving iconic, award-winning programming through the HBO linear channels and the direct-to-consumer streaming platform, HBO Max, which is available globally in 65 countries. A part of Warner Bros. Discovery, HBO offers an extensive array of programming that includes recent fan-favorite hits like “House of the Dragon,” “The Last of Us,” “The White Lotus,” “Succession,” and “Euphoria,” and iconic titles, including “Game of Thrones,” “The Sopranos,” “Sex and the City,” “Band of Brothers” and “The Wire.”

Media Contacts:

Matt Biscuiti
The Lippin Group
212-986-7080
outfront@lippingroup.com

Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@OUTFRONT.com

Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com

Snap Inc.
press@snap.com

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SOURCE OUTFRONT Media Inc.

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Introducing Kinetik, the first AI agent designed to help predict and monetize social media growth

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Powered by AI, real-time audience intelligence and deep analysis of social media data, Kinetik helps creators optimize content strategies and build more engaged, profitable communities.

LONDON, June 18, 2026 /PRNewswire/ — Kineto, a startup backed by the engineering legacy of JetBrains, has unveiled Kinetik, an AI agent specialized in marketing and social media. It analyzes audience behavior, emerging trends and content performance to help creators and marketing professionals make smarter decisions, grow engagement and accelerate and monetize social media growth.

Unlike generic AI tools, Kinetik operates right in the messenger, such as Slack, WhatsApp, Telegram, and soon iMessage, and connects to Instagram, TikTok, YouTube, and X, for deeper context. This helps Kinetik understand the creator’s brand voice, handle content writing in their voice, and prepare social media analytics, competitor monitoring, research, and scheduling.

“Kinetik is unlike any other AI tool that I’ve used. It genuinely understands my voice and the way I work,” said Lyubava Zaytseva, a digital content creator. “It analyzed all videos posted for the last year, provided the insights, and identified the trends in minutes instead of the four hours I would spend on it.”

“The truth about creators’ work is that the majority of their time is spent on understanding the algorithms, researching trends, and analyzing the results instead of creating. People have limited capacity to remember the algorithm rules and adapt the content to them; machines are only limited by tokens. Creators today have more opportunities than ever to build businesses around their content, and with Kinetik, they get the tools for every task,” said Andrew Zakonov, CEO and Co-founder of Kineto.

“With significantly boosted content performance and deeper analysis, creators can now leverage AI not for the quick and low-key content production, but actually for the growth of their business on social media.”

Kinetik helps with the most painful and common content and social media tasks:

Trend Research & Content Ideas: Monitors what’s trending in your niche across Instagram, TikTok, X, and the web, providing specific ideas, advice, and content in your voice. It can also automatically send it to Notion or to the doc if you want to save it beyond the chat.Memory: Remembers your niche, audience, style, goals, and past conversations. Every session picks up where the last one left off, so no explanation is needed.Strong learning curve and personalization: Kinetik can be your coach for the better self, but it also learns from you. It never keeps the sensitive data, but it always keeps your goals and the way you think. Ultimately, this makes AI more useful, but also more tolerant and precise – just like you.Voice Notes: Takes a recorded rough thought and turns it into a content idea that fits your strategy.Content Analysis & Insights: Analyzes your posts, engagement patterns, and audience behavior, as well as peers and/or competitors to tell you what’s working and why.Video Review & Feedback: Analyzes editing, pacing, color grading, composition, and gives filmmaker-level feedback with specific timestamps.

Kinetik is also available in Slack for both personal use and team collaboration. When added to a group chat, Kinetik gives teams access to AI-powered marketing tools focused on content creation, social media management, and influencer marketing, one of the fastest-growing yet least-automated niches in AI-driven marketing.

Visit https://kineto.app/ for full product details, pricing, and to get started with a free trial. Subscription plans for individuals and teams are available and open to creators, agencies and marketing teams from 1 to 100 people. Pricing starts at $12.50 with a discount.

Kineto will be demoing Kinetik at VidCon 2026 in Anaheim, California, at booth #5016. They will also be hosting the Creator Track workshop, “AI Magic Behind Your Content,” on Friday, June 26, from 11:00-11:30 a.m. in Room 210AB, featuring Kinetik CEO Andrew Zakonov and special guest creator Anna Deguzman.

About Kineto & Kinetik
Kineto is an independent startup spun out of JetBrains and backed by JetBrains investments and expertise. The same engineering mindset behind IntelliJ IDEA, coding agent Junie and Kotlin, one of the most popular languages for Android development, launched Kinetik, an AI agent for creators and marketing teams that operates in Slack, WhatsApp, Telegram and iMessage coming soon, with a mission to provide creators with an AI teammate that understands their work and allows them to focus on creating.
Kinetik helps with the non-creative work, including research, analytics, strategy, communication with brands, media kits, scripts from voice notes, trend monitoring, and more. It learns your tone, connects to your social accounts, and remembers context across channels.

MEDIA CONTACT
Sophia Gilbert
The Hoffman Agency on behalf of Kineto
kinetik@hoffman.com

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