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Master Meter’s VP of Sales Retires After 33 Years of Excellence

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Neal Farmer concludes remarkable career in waterworks industry

MANSFIELD, Texas, July 5, 2024 /PRNewswire/ — Master Meter, a world leader in water measurement solutions and services, has announced that Neal Farmer, regional vice president of sales for Master Meter, will retire after 33 years with the company, effective July 8.

Master Meter’s VP of Sales Retires After 33 Years of Excellence

“As I step into retirement, I look back on these years with a sense of accomplishment,” Farmer said. “I am proud to have been part of a team that has driven innovation and set new standards in the waterworks industry.”

For over three decades, Farmer has leveraged his keen focus in sales management and distribution to develop and execute sales strategy for Master Meter’s national direct sales force and channel partners. He began in 1990 as a regional sales manager covering Texas and New Mexico. He quickly rose through the ranks, taking on the role of national sales manager and then, ultimately, regional vice president of sales. Prior to joining Master Meter, Farmer was the North Texas sales representative for Trans-Tex Supply Company, where he sold multiple product lines for use in water distribution and wastewater collection systems.

“The early days of my career laid the foundation for understanding our market’s unique needs and the critical importance of reliable water management solutions,” Farmer said. “Reflecting on my journey, I am filled with gratitude, and I am confident that, moving forward, Master Meter will continue to lead the way in advancing water management technology and solutions. My hope for the future is that we will keep pushing boundaries, embracing innovation, and upholding the highest standards of quality and customer service. Thanks to everyone who has been part of this incredible journey. I am excited to see what the next chapter holds for Master Meter and the incredible team that makes it all possible.”

About Master Meter

Master Meter, a subsidiary of Arad LTD, a global leader in water measurement solutions and services, provides North American water utilities with precise digital measurement, data delivery, and water management software that optimizes revenue, improves efficiencies, and promotes water stewardship through enhanced customer engagement. Master Meter continually expands its solutions portfolio of new and innovative smart water technologies in support of today’s highly dynamic water utility business environment, and the water department’s rapidly evolving role within a Smart City and IoT strategic plan. Our smart water brands include Sonata & Octave Ultrasonic meters, Allegro AMI, Harmony Encore MDM, and My Water Advisor. Visit www.mastermeter.com to learn more.

Media Contact:
Jennifer Nunez
Marketing Director, Master Meter, Inc.
jnunez@mastermeter.com 

View original content:https://www.prnewswire.com/news-releases/master-meters-vp-of-sales-retires-after-33-years-of-excellence-302189073.html

SOURCE Master Meter

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Extended Detection and Response (XDR) Market Disruptions: Riding a High-Growth Wave Through 2030 at CAGR 21.64%

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Compound Growth at 21.64% Signals a New Phase of Extended Detection and Response Market Expansion

MIDDLETON, Mass., May 15, 2025 /PRNewswire/ — QKS Group, a premier market intelligence and advisory firm, has released its latest in-depth analysis of the global Extended Detection and Response (XDR) Market, signalling a strong growth phase ahead. The new reports – ‘Market Share: Extended Detection and Response (XDR), 2024, Worldwide & Regional Report’ and ‘Market Forecast:  Extended Detection and Response (XDR), 2025-2030, Worldwide & Regional Report’ – the market is expected to grow at a compound annual growth rate of 21.64% through 2030. This analysis equips businesses with the strategic intelligence needed to navigate the dynamic XDR landscape and make informed decisions as the market continues to evolve. 

The Next Growth Frontier in XDR Platforms 

In today’s digital landscape, where cyber threats are increasingly sophisticated, Extended Detection and Response (XDR) has become essential for organizations aiming to enhance their security posture. By integrating data across endpoints, networks, servers, and cloud environments, XDR provides threat detection and response capabilities and helps to improve incident response times, reduce security complexities, and protect against advanced cyber threats. This widespread adoption is driven by the need for robust, scalable security solutions that can adapt to the evolving threat environment.

According to Aiyaz Ahmed, Analyst at QKS Group, “XDR solutions have evolved beyond traditional threat detection, becoming essential for enhancing enterprise resilience, agility, and future-readiness. By integrating AI-driven analytics, automation, and visibility across endpoints, networks, and cloud environments, leading XDR vendors are transforming how organizations defend against sophisticated cyber threats.” 

Key Market Insights from QKS Group’s Report 

Global and Regional Market Analysis: A deep dive into worldwide and regional XDR platform adoption trends, competitive landscapes, and future growth projections.Competitive Benchmarking: A comparative analysis of top XDR vendors, their market positioning, and strategic differentiators.Industry Adoption Trends: Insights into which sectors are investing most heavily in XDR solutions and why.Technology Disruption & AI’s Role: How AI, automation, and advanced analytics are transforming XDR solutions to enhancing threat detection, streamlining incident response, and improving overall security efficiency.

Market Leaders & Competitive Landscape 

The report covers key industry players, including Bitdefender, Cisco, CrowdStrike, Cybereason, Elastic, FireEye, Kaspersky, McAfee, Microsoft, Palo Alto Networks, SentinelOne, Sophos, Trend Micro, VMware, Fortinet, and Stellar Cyber.

Why This Matters for XDR Vendors? 

For CEOs, CFOs, and CSOs of XDR solution providers, these insights are crucial for identifying untapped market opportunities, refining growth strategies, and staying a step ahead of rising competitors. As the cybersecurity landscape evolves, vendors must ensure their solutions offer comprehensive integration across endpoints, networks, and cloud environments, leveraging AI-driven analytics and automation to deliver significant ROI. Emphasizing platform convergence and cloud-native architectures will be key to meeting the dynamic security needs of modern enterprises.

Get Access to Exclusive Market Insights (single report or subscription offering) 

Market Share: Extended Detection and Response (XDR), 2024, Worldwide

https://qksgroup.com/market-research/market-share-extended-detection-and-response-xdr-2024-worldwide-8754

Market Forecast:  Extended Detection and Response (XDR) ), 2025-2030, Worldwide

https://qksgroup.com/market-research/market-forecast-extended-detection-and-response-xdr-2025-2030-worldwide-8753

The comprehensive research package includes:  

Most Comprehensive Market Forecast Analysis: A separate market forecast report for each of the regions, including North America, Asia Pacific, European Union, MEA, Latin AmericaUnmatched Competitive Analysis: A separate market share report for each of the regions, including North America, Asia Pacific, European Union, MEA, Latin AmericaQKS TrendsNXT on XDR marketQKS TAMSAM Insights report on the Extended Detection and Response (XDR) marketExclusive Analyst Advisory Sessions for strategic decision making and validation

About QKS Group 

QKS Group, formerly Quadrant Knowledge Solutions, is a leading global advisory and research firm, dedicated to empowering technology innovators to accelerate their growth journeys and enable technology adopters to achieve their digital transformation objectives.

Click below to learn more about Competitive Intelligence Service: https://www.youtube.com/watch?v=bhUQYdKd90A 

To gain access to the full market insights, growth forecasts, and competitive analysis, Connect:
Shraddha Roy 
PR & Media Relations
QKS Group
Regus Business Center
35 Village Road, Suite 100,
Middleton Massachusetts 01949
United States
Email: shraddha.r@qksgroup.com

Content Source: https://qksgroup.com/newsroom/extended-detection-and-response-xdr-market-disruptions-riding-a-high-growth-wave-through-2030-at-cagr-21-64-1077
Connect with us on LinkedIn- https://www.linkedin.com/company/qksgroup/

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View original content:https://www.prnewswire.co.uk/news-releases/extended-detection-and-response-xdr-market-disruptions-riding-a-high-growth-wave-through-2030-at-cagr-21-64-302433344.html

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X-Rite Launches CiF3200 Imaging Benchtop Spectrophotometer for Precision Small-Spot Color Measurement

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New imaging benchtop spectrophotometer delivers precision for color assessment of small, multi-colored, and complex parts; see live demonstration at EPHJ 2025.

GRAND RAPIDS, Mich., May 15, 2025 /PRNewswire-PRWeb/ — X-Rite Incorporated, a global leader in color science and technology, today announced the launch of the CiF3200 imaging spectrophotometer, designed for color measurement of small, odd-shaped, multi-colored, and highly reflective items. With a minimum measurement area of just 2mm, the CiF3200 allows manufacturers to set and communicate digital color standards for small components, improving quality control and reducing rework. It’s ideal for applications where detail, consistency, and accuracy are essential, such as luxury goods, consumer electronics, and plastic components.

With the CiF3200, we’re addressing a unique need in the industry – how to consistently measure color on small or oddly shaped parts.

The CiF3200 combines advanced features such as virtual apertures ranging from 2–12mm, on-screen targeting for precise sample alignment, and automatic multi-color extraction to deliver fast, repeatable color measurements and support objective, data-driven evaluation.

The CiF3200 sphere benchtop spectrophotometer offers simultaneous SPIN / SPEX capability. It enables brilliance measurement, which is critical for quality control on metals and materials that may exhibit visual variation due to surface finishing and metallic reflection. Whether maintaining color harmony for luxury watches or verifying part-to-part consistency on small, molded goods, the CiF3200 helps manufacturers elevate quality assurance with confidence and efficiency.

“With the CiF3200, we’re addressing a unique need in the industry – how to consistently measure color on small or oddly shaped parts,” said Dave Visnovsky, Product Manager, X-Rite. “By combining advanced targeting and imaging with sphere measurement technology and an aperture as small as 2mm, the CiF3200 allows customers to digitize their standards and streamline quality control in ways that simply weren’t possible before.”

The CiF3200 enables users to:

Set and communicate digital color standards for small or complex components.Verify each measurement spot with live on-screen targeting.Capture and store measurement images for traceability.Extract multiple colors from a single sample for comprehensive analysis.

The CiF3200 integrates with Color iQC software for a complete quality control solution and streamlined workflow. For more information about the CiF3200, visit https://www.xrite.com/categories/benchtop-spectrophotometers/cif3200

See CiF3200 at EPHJ 2025

X-Rite will demonstrate the CiF3200 at Booth Q03 during EPHJ 2025, taking place June 3–6, 2025, at Palexpo in Geneva, Switzerland. The event brings together professionals from high-precision industries, including watchmaking, jewelry, microtechnologies, and medtech.

Media Contact

Alicia Libucha, X-Rite, 857-205-0919, alicialibucha@xrite.com, https://www.xrite.com

View original content to download multimedia:https://www.prweb.com/releases/x-rite-launches-cif3200-imaging-benchtop-spectrophotometer-for-precision-small-spot-color-measurement-302454209.html

SOURCE X-Rite

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Spire Selling Combats Economic Uncertainty with Game-Changing Sales Training

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Online platform and companion book equip 3 million sales professionals to thrive through chaos, complexity and upheaval

LOS ANGELES, May 15, 2025 /PRNewswire/ — In times of economic turbulence, shifting markets and rising global tariffs, traditional sales methods are faltering. That’s why Spire Selling (spireselling.com) has launched a career development program in addition to a new book – “Cheating Death” (ISBN: 978-1069339287) by CEO and 35+ year sales veteran, Robert Herbst.

As a global leader in B2B salesforce development, Spire Selling is excited to unveil a career development program which offers self-paced selling courses. Its ground-breaking online training is designed to future-proof the careers of B2B sales professionals.

Through 60 self-paced modules across five courses, the curriculum equips learners to embrace chaos as opportunity, outpace AI disruption and transform complex client needs into lasting solutions. Practical frameworks and real-world exercises teach salespeople how to innovate, drive their careers and organizations forward and create extraordinary value – no matter what the market throws at them.

“Sales is the most honest place you can be,” Robert Herbst, sales veteran and CEO, Spire Selling, says. “It’s not about closing deals; it’s about being curious enough to truly understand what’s broken, straightforward enough to say it out loud and bold enough to help fix it. Salespeople who master this are not just surviving today’s chaos, they’re thriving.”

Backed by more than 35 years of experience training thousands of professionals, Herbst’s effective sales approach reframes selling from outdated pressure tactics to deep client problem-solving. He challenges salespeople to become sales practitioners: expert diagnosticians who create lasting value by finding and solving complex customer problems at the root.

In his book, “Cheating Death,” Herbst teaches the inner game of sales, while the Spire Selling online courses offer holistic and immersive training for sales professionals at every level.

Now available in print, eBook, and audiobook formats, “Cheating Death” is earning early praise as being “deeply human,” “game-changing” and “essential reading for serious sellers.”

About Spire Selling

Rob Herbst, a globally-recognized B2B sales leader, founded Spire Selling in 1990. For more than three decades, he’s been helping salespeople rethink how they connect, diagnose and serve.

MORE INFORMATION:

Spire Selling: https://www.spireselling.com

“Cheating Death”: https://www.spireselling.com/book

MULTIMEDIA:

PHOTO link for media: https://www.Send2Press.com/300dpi/25-0415-s2p-spire-herbst-300dpi.jpg

Photo Caption: Spire Selling CEO Rob Herbst with “Cheating Death.”

This release was issued through Send2Press® on behalf of the news source. For more information, visit Send2Press Newswire at https://www.send2press.com/.

View original content:https://www.prnewswire.com/news-releases/spire-selling-combats-economic-uncertainty-with-game-changing-sales-training-302456387.html

SOURCE Spire Selling

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