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Smartphone Market size is set to grow by USD 77.05 billion from 2024-2028, Growing adoption of AI in smartphones boost the market, Technavio

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NEW YORK, July 5, 2024 /PRNewswire/ — The global smartphone market size is estimated to grow by USD 77.05 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 3.43%  during the forecast period. Growing adoption of AI in smartphones is driving market growth, with a trend towards emergence of sensor fusion technology. However, ongoing trade wars affecting smartphone sales  poses a challenge. Key market players include Acer Inc., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., Guangdong OPPO Mobile Telecommunications Corp. Ltd., Honor Device Co. Ltd., HTC Corp., Huawei Technologies Co. Ltd., Kyocera Corp., Lava International Ltd., Lenovo Group Ltd., LG Corp., Micromax Informatics Ltd., Nokia Corp., Samsung Electronics Co. Ltd., Shenzhen Transsion Holdings Co. Ltd, Sony Group Corp., TCL Electronics Holdings Ltd., Xiaomi Communications Co. Ltd., and ZTE Corp..

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Smartphone Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 3.43%

Market growth 2024-2028

USD 77.05 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

3.31

Regional analysis

APAC, Europe, North America, Middle East and Africa, and South America

Performing market contribution

APAC at 51%

Key countries

China, India, Germany, US, and Brazil

Key companies profiled

Acer Inc., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., Guangdong OPPO Mobile Telecommunications Corp. Ltd., Honor Device Co. Ltd., HTC Corp., Huawei Technologies Co. Ltd., Kyocera Corp., Lava International Ltd., Lenovo Group Ltd., LG Corp., Micromax Informatics Ltd., Nokia Corp., Samsung Electronics Co. Ltd., Shenzhen Transsion Holdings Co. Ltd, Sony Group Corp., TCL Electronics Holdings Ltd., Xiaomi Communications Co. Ltd., and ZTE Corp.

Market Driver

Sensor fusion technology is a crucial innovation in the smartphone market, allowing devices to combine data from various sensors for more accurate results. Bosch Sensortec GmbH offers FusionLib, a 9-axis fusion solution that combines a gyroscope, geomagnetic sensor, and accelerometer for robust absolute orientation. This technology is essential for AR applications, improving position and orientation information by eliminating individual sensor deficiencies. Sensor fusion solutions enable tilt compensation, compass calibration, and data correction, fueling the growth of the global smartphone sensors market. These advancements contribute significantly to the smartphone industry by enhancing functionality and user experience. 

In the dynamic world of electronic devices, smartphones continue to dominate the market. Premium class phones with advanced features like cloud storage, content subscription, and high-speed network access are in high demand. Disposable cash is a key factor for mobile phone users looking for entertainment, networking, and improved telecom infrastructure. 5G gadgets, including 5G chips and 5G network technologies, are the next-generation products driving growth. Chipmakers and laboratories are engineering institutes’ focus, developing next-generation applications for gaming consoles, laptops, tablets, and picture processing. Affordable handsets cater to budget-conscious consumers. Operating systems like Android and iOS, with application developers creating social media, utility, lifestyle applications in C++ and Java, fuel innovation. In-app purchases and subscriptions to courses further enhance user experience. High-speed data connectivity and integrated IoT applications complete the package. 

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Market Challenges

Smartphone vendors are investing substantial resources in exporting devices to seize the global market. However, government interventions, such as trade bans, can adversely impact this market. For instance, the US and China, significant players in the global electronics supply chain, have imposed tariffs on each other, including smartphones. This has increased the cost of manufacturing and selling smartphones, potentially reducing sales volumes and market share for vendors. APAC, the primary market for smartphones, has been affected due to increasing government regulations on the movement of electronic commodities. As a result, the shipment of smartphones from China to other countries decreased in Q2 2021. The uncertainty surrounding trade wars and government regulations is expected to hinder the growth of the global smartphone market during the forecast period.The smartphone market faces several challenges in 2021, according to International Data Corporation. Component shortages, particularly semiconductors, hinder mobile phone manufacturers’ ability to meet demand. Virtual and augmented reality technologies require low-power consumption and fast charging capability, adding complexity. Human-system interaction, digital information, and connectivity are key for mobile phone usage in automobiles, fleet management, healthcare devices, and infrastructure security systems. Mobile sensors, face recognition, and fingerprint technology are essential hardware features. OEMs and e-commerce platforms prioritize online shopping, m-commerce, and telecom industry collaborations. Dual-camera systems, web browsing, multimedia, and gaming are primary software capabilities. Governmental assistance and feature phones cater to specific markets. The technology market continues to evolve, with hardware and software capabilities shaping the future of consumer electronics.

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Segment Overview 

This smartphone market report extensively covers market segmentation by  

Technology 1.1 Android1.2 IOS1.3 OthersPrice Range2.1 Between USD150–USD8002.2 Greater than USD8002.3 Less than USD150Screen Size3.1 Greater than 6 inches3.2 Between 5-6 inches3.3 Less than 5 inchesGeography 4.1 APAC4.2 Europe4.3 North America4.4 Middle East and Africa4.5 South America

1.1 Android-  The Android operating system, provided by Alphabet Inc. (Google,) is a widely adopted mobile operating system worldwide. With over 2.5 million apps available in the Google Play Store, users can download various applications according to their needs. Key features of Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers free access to its search engine, Google Maps, YouTube, and other web services. The popularity of Android OS is evident as major smartphone vendors, such as Samsung Electronics Co. Ltd., Huawei Investment and Holding Co. Ltd., Xiaomi Corp., and BBK electronics (Oppo, VIVO, OnePlus, and Realme), have adopted it as their OS. In February 2023, Xiaomi, Realme, and OnePlus launched their new Android OS-based smartphones, the Xiaomi 13 and 13 Pro, Realme 10 Pro Coco-cola edition, and OnePlus 11 and 11R, respectively. These launches, along with the increasing demand for Android OS, are expected to boost the growth of the Android segment of the global smartphone market.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The smartphone market is experiencing a surge in growth, driven by improved telecom infrastructure and the availability of affordable handsets. Mobile phone users worldwide are embracing the latest 5G gadgets, powered by advanced 5G chips and 4G network technologies. Chipmakers are at the forefront of this revolution, supplying the hardware for these innovative devices. Mobile handsets now offer a wide range of internet-based facilities and digital functions, from web browsing and email to social media and messaging. Android and Windows Phone continue to dominate the operating system market, with third-party originators offering budget-centric product launches. The integration of Artificial Intelligence, 5G technology, and advanced camera capabilities is transforming the mobile experience, making it more convenient and enjoyable for users. Governmental assistance and the continued development of feature phones cater to the needs of the unconnected population. Overall, the smartphone market is an ever-evolving landscape of hardware and software capabilities, offering users a world of connectivity, entertainment, and productivity at their fingertips.

Market Research Overview

The smartphone market is experiencing significant growth with the advent of improved telecom infrastructure and the availability of affordable handsets. Mobile phone users are increasingly turning to 5G gadgets for high-speed data connectivity and integrated IoT applications. Chipmakers and laboratories are at the forefront of developing 5G chips and 5G network technologies to power these next-generation products. Handset design and functionality continue to be key considerations, with operating systems like Android and iOS leading the way. Application developers are creating innovative solutions for social media, mobile utility, and lifestyle applications, while C++ and Java remain popular programming languages. Budget documents and logistics networks are essential for the timely launch of budget-centric products. The premium segment is also seeing innovation with advanced features like AR technology, over-the-top platform subscriptions, and low-power consumption with fast charging capability. The telecom sector is also impacted by customs duties, emissions regulations, and component shortages, particularly for semiconductor components. Mobile phones are increasingly being used for various applications, from automobiles and fleet management to healthcare devices and infrastructure security systems. Mobile sensors and human-computer interaction are also areas of focus for technology market growth.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TechnologyAndroidIOSOthersPrice RangeBetween USD150–USD800Greater Than USD800Less Than USD150Screen SizeGreater Than 6 InchesBetween 5-6 InchesLess Than 5 InchesGeographyAPACEuropeNorth AmericaMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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The Ultimate Send-off to Summer: CSTS Debuts Global Entertainment IP PremierX at New York’s Pier 17, Ushering in a New Era of Live Entertainment

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NEW YORK, Oct. 24, 2026 /PRNewswire/ — CSTS Enterprises (‘CSTS’), a New York-based sports, entertainment, integrated media and travel technology group, today announced the official launch of PremierXTM, its flagship live entertainment brand, with a landmark Halloween Weekend event “AFTER DARK” at The Rooftop at Pier 17 in New York on October 30, 2026.

Capping off Seaport’s 2026 Summer Season in unforgettable fashion, the grand finale brings a powerhouse lineup of stars to the PremierXTM stage at Pier 17, featuring Lil Xan, Armani White, DJ Soda, Nate Wyatt, and surprise A-list guest headliners. Set against the iconic Manhattan skyline, the landmark eventing unites chart-topping hip-hop and high-octane electronic music for a festival-grade experience as The Rooftop at Pier 17 transforms into the city’s premier live music destination.

Building on the momentum of the PremierXTM After Party for the 2026 World Cup Final that took place in New York on July 19th, “AFTER DARK” signals the official debut of PremierXTM, a proprietary, New York – born global entertainment IP created by CSTS to deliver defining cultural experiences at the intersection of music, sport, art and lifestyle. Centred on the power of cultural crossover, PremierXTM serves as an international bridge connecting East and West, modern innovation and timeless classical, while uniting world-class artists, creators, performers and audiences through the universal language of entertainment and premium live experiences.

The launch also marks the beginning of a promising relationship with Pier 17, providing a world-class stage for PremierXTM to accelerate its growth in the U.S. and engage international audiences over the long term. By combining PremierXTM’s global entertainment vision with Pier 17’s iconic waterfront setting, the partnership aims to create a premier destination for live experiences, empowering both platforms to expand their global reach, deepen audience engagement, and drive sustainable growth.

As a key pillar of CSTS’ integrated ecosystem spanning entertainment, sports, travel, integrated media and marketing solutions, PremierXTM further strengthens the Group’s ability to create high-impact experiences that connect audiences, destinations and brand partners. With the global live entertainment market projected to grow from approximately US$203 billion in 2025 to US$270 billion by 2030[1], PremierXTM is well-positioned to capitalize on the growing demand for premium, experience-led entertainment while creating long-term value to the Group through recurring audience engagement, tourism and brand partnerships.

“PremierX TM represents a significant milestone in CSTS’ evolution from a leading operator of global sports and hospitality platforms into a creator of world-class entertainment experiences,” said Abel Zhao, Group CEO and Executive Director at CSTS Enterprises. “The season finale at Pier17 marks the beginning of an exciting new chapter for CSTS as we expand our entertainment footprint and introduce a platform designed to deliver iconic live experiences and bring together artists and audiences from across the globe.”

“PremierXTM was built from the ground up as a bespoke platform to champion multicultural talent and visionary creative performers.” said Jason Liu, Regional Director of CSTS USA. “Starting from New York, we are building a scalable global brand that brings iconic live experiences to audiences worldwide while expanding our presence across key entertainment hubs in North America, Asia and Europe.”

Following its New York launch, PremierXTM plans to expand through a broader international rollout across North America, Asia and Europe, with future editions planned as part of a growing network of recurring live entertainment properties and flagship cultural events.

For ticket information on PremierXTM: “AFTER DARK”, visit
https://www.axs.com/events/1644912/after-dark-tickets

About CSTS Enterprises

CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including Generation CTM and PremierXTM, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.

CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into co-ordinated, measurable outcomes.

[1] Source: Industry research by Markets and Markets, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030.

 

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Swanson Vitamins Launches Swanson Vitamins Nexus Pro to Champion Registered Dietitians and Licensed Nutritionists at Every Stage of Their Careers

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New network for health and nutrition professionals offers CPEU-accredited continuing education, profession-wide promotion, practicum support and exam scholarships

FARGO, N.D., Oct. 24, 2026 /PRNewswire/ — Swanson Vitamins today launched Swanson Vitamins Nexus Pro, a network for health and nutrition professionals. The new initiative champions registered dietitians and licensed nutritionists through every stage of their careers, from students to providers with decades of experience. Created by nutrition professionals for nutrition professionals, Swanson Vitamins Nexus Pro offers educational resources, incentives and investments to support practitioners who share Swanson’s commitment to uncompromising integrity.

Swanson Vitamins Nexus Pro offers tailored resources for both practicing professionals and students. For practicing registered dietitians and licensed nutritionists, the program provides CPEU-accredited continuing education, along with profession-wide promotion of the experts who guide consumers’ wellness decisions. For dietetics and nutrition students, Swanson is investing in the next generation of the profession through practicum support and scholarships toward licensing or credentialing exam fees.

As consumers take a more active role in their health, they are increasingly turning to registered dietitians and licensed nutritionists for accurate, science-backed guidance. Through Swanson Vitamins Nexus Pro, Swanson aims to help nutrition professionals strengthen their credentials and build expertise in areas where consumers are seeking trusted nutritional support.

“Since 1969, we have been committed to uncompromising integrity in service of everyone’s journey to real wellness, and we believe real wellness starts with the experts who guide it,” said Erin Del Ponte, EVP Brand Marketing at Swanson Vitamins. “Registered dietitians and licensed nutritionists translate nutrition science into practical, personalized guidance that helps people make informed decisions about their health. With Swanson Vitamins Nexus Pro, we are proud to support these professionals at every stage of their careers, from students preparing for their credentialing exams to seasoned providers building expertise in the areas that matter most to consumers today.”

Swanson Nexus Pro program highlights

CPEU-accredited continuing education for registered dietitians and licensed nutritionistsProfession-wide promotion of registered dietitians and licensed nutritionistsPracticum support for dietetics and nutrition studentsScholarships to help offset licensing or credentialing exam fees

Applications for Swanson Vitamins Nexus Pro are open and can be submitted HERE. Additional details, including scholarship award amounts and practicum support details, will be announced in the coming weeks.

Swanson Vitamins Nexus Pro was introduced at the Food & Nutrition Conference & Expo, the Academy of Nutrition and Dietetics’ annual conference, held Oct. 24-27 in San Antonio. This initiative builds on Swanson’s longstanding commitment to the nutrition and dietetics community and reflects the company’s continued investment in the professionals who help consumers make informed choices on their journey to real wellness.

Media Assets
Photos HERE

About Swanson Vitamins
Since 1969, Swanson Vitamins has offered high-quality, science-backed vitamins and supplements rooted in one simple belief: proof over promise. Nearly six decades before “wellness” became an industry, Swanson was pioneering trustworthy supplement offerings and upholding uncompromising quality standards through intentional sourcing, rigorous in-house and third-party testing and Good Manufacturing Practices (GMP).

Today, Swanson is a Certified GMP Facility recognized by NSF, backed by an in-house team of nutritionists, dietitians, scientists, chemists and pharmacists with a combined 250-plus years of experience. With more than 1,300 products across 36 categories, Swanson doesn’t chase trends. It sets standards for integrity, quality and clarity in the supplement industry.

Swanson products are available at SwansonVitamins.com, Amazon and iHerb.com. Learn more at SwansonVitamins.com or follow @swansonvitamins on Instagram.

MEDIA CONTACT
Lauren Torrez, Crowe PR
ltorrez@crowepr.com 

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Technology Drives the Future of Travel: JETOUR Continues to Expand Its “Travel+” Ecosystem

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WUHU, China, Oct. 24, 2026 /PRNewswire/ — Expectations for travel are evolving: vehicles are no longer simply a means of reaching a destination, but travel companions that bring people closer to nature, serving as a “mobile third space.”

JETOUR continues to advance its “Travel+” strategy, integrating technological innovation, product development, and ecosystem building into real travel scenarios. From October 20 to 23, the 2026 JETOUR Global Technology Experience Day, themed “Future Travel Starts Now,” takes place across Wuhu, Anhui and Moganshan, Zhejiang, featuring technology experiences, on-road driving, outdoor living, and conservation activities.

Technological Innovation: Expanding the Possibilities of Travel

Backed by the Group’s expertise in AI, intelligent driving, smart cabins, and AiMOGA Robotics, JETOUR turns cutting-edge technology into experiences users can genuinely feel. The XWD Fully Automatic Intelligent 4WD, with 7+X one-touch modes, tackles mountain roads, gravel, and water crossings, while the GAIA All-Terrain Intelligent Architecture adapts to diverse terrain and C-DM hybrid technology balances performance with efficiency. On October 21, models with these technologies take on mountain-road test drives at Moganshan.

A Diverse Product Lineup: Enriching the Travel Experience

The G700 combines premium comfort with hardcore off-road capability, while the T1 and T2 suit both urban driving and light off-road adventures. Roof tents, onboard refrigerators, and other ecosystem equipment turn the vehicle into an all-round companion. JETOUR also hosts a camping market and a Starry Night Forum, bringing product features into real travel settings.

Ecosystem: Extending the Value of Travel

Travel is about understanding cultures and protecting nature as well as exploration. Participants visit Xiazhu Lake in Zhejiang for a crested ibis conservation initiative. Globally, JETOUR supports cheetah conservation in Africa, turtle conservation in Malaysia, harpy eagle conservation in Panama, and protection of Pakistan’s national animal, the markhor.

JETOUR has also partnered with Chile’s Colo-Colo, FIBA, and the Malaysia Marathon, broadening engagement with local culture, sport, and communities — giving “Travel+” an ever richer meaning.

JETOUR now joins travelers worldwide across city, mountain, and wetland, exploring new possibilities through the deeper integration of technology and travel.

ABOUT JETOUR

Launched in 2018, JETOUR follows the “Travel+” strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-road and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.

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SOURCE JETOUR

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