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Cloud FinOps Market worth $23.3 billion by 2029 – Exclusive Report by MarketsandMarkets™

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CHICAGO, July 8, 2024 /PRNewswire/ — The global Cloud FinOps Market will grow from USD 13.5 billion in 2024 to USD 23.3 billion by 2029 at a compounded annual growth rate (CAGR) of 11.4% during the forecast period, according to a new report by MarketsandMarkets™. Cloud FinOps solutions are critical for small industries to deal with the overall and optimal management of expenses within the cloud environment. The cost of the cloud is perhaps one of the most critical ways small businesses can control their expenditure as it goes straight to their profit and loss account. Cloud FinOps tools enable customers to monitor usage and understand trends, find and prevent waste, and receive recommendations for improvements unique to their business. This allows small businesses to deploy resources wisely, develop facilities that meet the demands, and avert situations where the company is charged more than it can afford.

Browse in-depth TOC on “Cloud FinOps Market”

270 – Tables
60 – Figures
260 – Pages

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Scope of the Report

Report Metrics

Details

Market size available for years

2019–2029

Base year considered

2023

Forecast period

2024–2029

Forecast units

Value (USD Billion)

Segments Covered

Offering, Application, Organization Size, Service Model, Deployment Model, and Vertical

Geographies Covered

North America, Europe, Asia Pacific, Middle East Africa, and Latin America

Companies Covered

Some of the significant Cloud FinOps Market vendors are AWS (US), Microsoft (US), IBM (US), Google (US), Oracle (US), Hitachi (Japan), VMware (US), ServiceNow (US), Datadog (US), Lumen Technologies (US), and Flexera (US).

 Future trends in Cloud FinOps for small industries are as follows: There is a high likelihood that cost management processes will be further automated through AI and machine learning in the near future. This will improve the ability of predictive analysis and help businesses make better estimates of what they should expect to spend in the future. Furthermore, there is a growing trend to implement FinOps practices as a part of the DevOps process to help spread the culture of cost responsibility. In conclusion, as cloud adoption increases across small industries, Cloud FinOps solutions will refine the availability of improved and advanced tools and techniques to enhance businesses’ financial performance and competency in the digital environment.

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The services segment is expected to capture the highest CAGR during the forecast period by offering segment.

The offering segment of the Cloud FinOps Market is segmented into solutions and services. The services segment accounted for the highest CAGR during the forecasted period. The services segment includes managed and professional services, which play a crucial role in facilitating the adoption of FinOps practices among enterprises in the Cloud FinOps Market. Professional services offer strategic guidance, consulting, and implementation support to help organizations assess their current cloud spending, develop FinOps strategies, and optimize their cloud financial management processes. These services may include cloud cost analysis, architecture design, tool selection, and training programs to empower teams with the necessary skills and knowledge.

On the other hand, Managed services provide ongoing support and operational assistance to ensure the effective execution of FinOps practices. This includes continuous monitoring of cloud usage, cost optimization recommendations, performance analysis, and governance enforcement. Together, Managed and Professional services enable enterprises to maximize the value of their cloud investments, control costs, and drive financial accountability in their cloud operations.

Based on the solution, the native solutions segment is expected to hold the largest market share during the forecast period.

The Cloud FinOps Market, by solution, is segmented into native solutions and third-party solutions. It is expected that during the forecast period, the native solutions segment is expected to hold the largest market size and share in the Cloud FinOps Market. Native solutions in the Cloud FinOps Market refer to built-in cost management and optimization tools provided by major cloud services providers such as AWS, Azure, and Google Cloud. These native solutions offer comprehensive capabilities for monitoring, analyzing, and optimizing cloud spending, allowing organizations to manage their cloud resources and control costs efficiently. With features such as cost allocation tagging, budgeting, reserved instance management, and recommendation engines, these providers empower users to maximize the value of their cloud investments while ensuring financial accountability. As the primary native solutions providers, AWS, Azure, and Google Cloud play a pivotal role in shaping the landscape of Cloud FinOps.

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Native solutions offer advantages for FinOps teams by providing seamless integration with cloud provider services, ensuring optimal compatibility and high performance. These tools streamline setup and configuration processes, reducing implementation time and effort. Cost efficiency is another key benefit, as native tools are often included in the platform pricing or offered for free. They also adhere to the cloud provider’s security and compliance standards, enhancing overall security. With up-to-date features and comprehensive insights, native tools enable better decision-making and resource optimization, ensuring FinOps teams remain current with the latest advancements and best practices from the cloud provider.

North America is projected to hold the largest market share during the forecast period.

By region, North America is projected to hold the most market share in the worldwide Cloud FinOps Market in 2024, and this pattern is anticipated to be valid throughout the forecast period. North America, which includes the US and Canada, leads the way in the Cloud FinOps Market, showcasing the most advanced levels in cloud utilization and financial operations incorporation. Several key FinOps solution providers, such as VMware, Apptio, and Flexera, are based in this area and are crucial in driving the market forward. These leading players provide robust platforms that effectively combine cloud cost management, financial responsibility, and operational efficiency, making them essential allies for organizations looking to enhance their cloud spending. The increased use of North America’s multi-cloud and hybrid cloud setups requires advanced FinOps techniques to handle challenges and guarantee cost-effectiveness on various cloud services. The area’s high-tech infrastructure and many tech-savvy businesses help boost the expansion and complexity of the Cloud FinOps Market.

The fast pace of digital transformation, driven by the necessity for companies to remain competitive in a technology-focused environment, significantly influences the Cloud FinOps Market in North America. This change has resulted in higher cloud usage, as businesses use cloud services for increased scalability, flexibility, and innovation. This change also presents obstacles in controlling cloud expenses, leading to a need for efficient FinOps strategies. The regulatory landscape requires strict financial responsibility and transparency regarding spending on cloud services. These rules require companies to implement FinOps frameworks to guarantee adherence and enhance the efficiency of their cloud finances. As a result, North America is projected to have the largest market share in the worldwide Cloud FinOps Market due to its high rates of adoption and the vital function of FinOps in attaining cost-effective and value-centered cloud operations.

Top Key Companies in Cloud FinOps Market:

Some of the significant cloud FinOps vendors include AWS (US), Microsoft (US), IBM (US), Google (US), Oracle (US), Hitachi (Japan), VMware (US), ServiceNow (US), Datadog (US), Lumen Technologies (US), and Flexera (US).

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About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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TestGrid Wins ‘Best Use of AI’ at India Digital Enabler Awards 2026, Powered by Entrepreneur India

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Recognition from one of India’s most prominent technology award platforms underscores a systems-first approach to enterprise AI — focused on control, reliability, and cost predictability

SURAT, India, April 24, 2026 /PRNewswire/ — TestGrid has been named the winner of the ‘Best Use of AI’ category at the India Digital Enabler Awards (IDEA) 2026, organized by Entrepreneur India and held at Sheraton Grand, Bengaluru.

The award, judged by a panel including representatives from NITI Aayog, the Department of Science and Technology (Government of India), and IvyCap Ventures, highlights applied innovation across digital technology, enterprise systems, and artificial intelligence.

This result places TestGrid among IDEA honorees such as Reliance Foundation, Swiggy, Zepto, Groww, and Tata Teleservices—organizations known for translating technology into measurable enterprise impact.

TestGrid was selected for its approach to embedding AI within software testing—not as a standalone capability, but as part of a structured system built on real-device infrastructure, automation, and controlled execution environments.

As enterprise adoption of AI accelerates, organizations are increasingly encountering challenges around unpredictable, usage-based costs and limited execution control.

At the core of TestGrid’s approach is CoTester, its AI testing agent designed to operate within the software development lifecycle.

CoTester learns from product requirements, generates test scenarios, and executes them across real device and browser environments—while maintaining human oversight, traceability, and execution discipline.

Rather than replacing existing systems, CoTester operates as an integrated layer within TestGrid’s platform, where infrastructure, automation, and intelligence work together to deliver predictable outcomes at scale.

“AI in testing is only useful when it operates within systems that teams can trust,” said Harry Rao, Founder & CEO of TestGrid. “Our focus has been on building a foundation where intelligence is controlled, execution is consistent, and costs remain predictable. This validates the approach we’ve taken.”

This outcome comes at a time when enterprises are re-evaluating AI adoption models, particularly as token-based and usage-driven pricing introduces cost variability at scale. Testing environments—already fragmented across tools and workflows—become harder to manage when intelligence is introduced without system-level control.

TestGrid addresses this by consolidating testing infrastructure, automation, and AI into a single platform. This enables teams to execute tests on real devices, integrate with frameworks such as Selenium, Appium, and Cypress, and apply AI-driven capabilities without introducing operational unpredictability.

Following this milestone, TestGrid will continue expanding its AI capabilities within enterprise environments, with a focus on structured adoption, workforce enablement, and deeper integration into software delivery workflows.

To schedule a demo or explore TestGrid’s testing platform, visit testgrid.io.

About TestGrid

TestGrid is a leading provider of enterprise-grade testing infrastructure and automation solutions, trusted by the top Fortune 100. From infrastructure to software delivery intelligence, TestGrid empowers organizations to deliver high-quality software faster with cost-effective, scalable testing across web and mobile platforms.

Media Contact
Harry Rao
Founder & CEO, TestGrid
harry@testgrid.io

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NX China Pursues Industry-academia Collaboration at Beijing Wuzi University

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– Fostering Next Generation of Logistics Professionals through Endowed Lectures, Scholarship Awards, and Tree-planting Activities –

TOKYO, April 24, 2026 /PRNewswire/ — Nippon Express (China) Co., Ltd. (hereinafter NX China”), a group company of NIPPON EXPRESS HOLDINGS, INC., presented its 18th endowed lecture and conducted a scholarship award ceremony at Beijing Wuzi University on Thursday, March 26.

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Founded in 1980, Beijing Wuzi University (hereinafter BWU”) is an institution of higher learning specializing in logistics and distribution, and about 8,000 students are currently enrolled in its nine undergraduate faculties and 28 departments. One of these faculties, the School of Logistics established in 2006, ranks among Chinas best in its field and offers well-equipped educational facilities and an outstanding research environment.

NX China signed a letter of intent on strategic cooperation with BWU in 2012 and has since established NX Scholarships,” presented endowed lectures, organized NX International Logistics Classes,” and engaged in efforts of various formats designed to continually deepen industry-academia collaboration. Endeavoring to bring its long-standing cooperative relationship with BWU still closer, NX China has further introduced a comprehensive human resource development program titled the Nippon Express Series.”

In the 18th endowed lecture, Business Division General Manager Zuo Jingcheng from NX Chinas Management Strategy Headquarters delivered a presentation on NX Chinas Organizational Structure and Digital Transformation/Innovation” that introduced students to practical aspects of the logistics industry and cutting-edge initiatives. At the scholarship award ceremony that followed, certificates were presented to the ten recipients for the 2026 academic year. Their achievements to date were commended and they were encouraged to contribute to both industrial and social development by showcasing their talents on the global logistics stage in the future. This years scholarship recipients also participated in a new initiative: planting six cherry trees in an on-campus tree-planting activity. Having these next-generation leaders take part in the tree planting proved a meaningful opportunity to raise awareness of the importance of environmental conservation while helping green the campus.

The NX Group will continue actively engaging in social contribution activities in the East Asia Region to foster talent capable of excelling in the logistics industry.

About the NX Group: https://drive.google.com/file/d/1P317xr3Z9BzmG15Uqfv2iaVmWmhlmsqS/view?usp=drive_link 

NX Group official website: https://www.nipponexpress.com/ 

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SOURCE NIPPON EXPRESS HOLDINGS, INC.

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KuCoin Launches KuCard on Mastercard’s Global Network in Australia, Advancing Real-World Crypto Payments

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First KuCard rollout in Australia brings seamless crypto payments to millions of Mastercard merchants.

SYDNEY, April 24, 2026 /PRNewswire/ — KuCoin, a leading global crypto platform, today announced the launch of direct crypto payments via Mastercard’s global network for eligible users in Australia, enabling users to make everyday purchases using crypto wherever Mastercard is accepted. Through a partnership with Immersve, a principal member of the Mastercard network, the solution allows users to make crypto-backed purchases wherever Mastercard is accepted, including via Apple Pay and Google Pay—advancing KuCoin’s commitment to trust-first infrastructure and the real-world utility of digital assets.

Through the integration, USDC can be used to fund everyday spending in real time at the point of sale. At launch, the service supports 37 USDC trading pairs, enabling eligible users to pay with supported digital assets. At checkout, digital assets are converted to fiat currency for settlement through Mastercard’s global payment network—so users can pay with a familiar card experience without manually pre-converting funds ahead of time.

The launch reflects KuCoin’s broader trust-first strategy—strengthening security, transparency and compliance while expanding practical, real-world crypto usage. KuCoin continues to invest in resilient infrastructure for users and partners, focused on reinforcing confidence in the digital-asset ecosystem through security and accountability initiatives.

BC Wong, CEO of KuCoin, said: “Making digital assets useful in the real world requires trusted infrastructure—secure rails, clear compliance standards, and user-first protections. This launch brings Mastercard acceptance to our users in Australia, builds on our AUSTRAC DCE registration, reflecting KuCoin’s commitment to responsible innovation and the everyday utility of crypto as it integrates into global finance. This solution empowers our users to spend their assets easily, securely, and globally—wherever Mastercard is accepted.”

James Pinch, Australian Managing Director of KuCoin, added: “Australia is a fast-moving market for digital asset adoption. For everyday users, utility is the turning point. KuCard helps connect digital assets to real commerce through a familiar Mastercard payment experience—supporting broader adoption while reinforcing the importance of security, governance, and responsible innovation.”

“Collaborating with well-known and trusted brands like Mastercard and KuCoin is a major step toward mainstream adoption of digital assets for everyday purchases,” said Jerome Faury, CEO of Immersve. “Immersve is building the bridges between web3 and traditional finance on a global scale that enable individuals to spend crypto everywhere Mastercard is accepted. It’s a game-changer for everyone.”

Christian Rau, Senior Vice President of Digital Commercialization of Mastercard, added: “The partnership with KuCoin and Immersve is another example of Mastercard’s ongoing commitment to responsible innovation in the Web3 space. By enabling the spending of digital assets at scale in a safe, secure, and compliant way, we’re helping digital assets become truly usable in everyday life.”

About KuCoin

Founded in 2017, KuCoin is a leading global crypto platform built on trust and security, serving over 40 million users across 200+ countries and regions. Known for its reliability and user-first approach, the platform combines advanced technology, deep liquidity, and strong security safeguards to deliver a seamless trading experience. KuCoin provides access to 1,500+ digital assets through a broad product suite and remains committed to building transparent, compliant, and user-centric digital asset infrastructure for the future of finance, backed by SOC 2 Type II, ISO/IEC 27001:2022, and ISO/IEC 27701:2019 Certifications. In recent years, we have built a strong global compliance foundation, marked by key milestones including AUSTRAC registration in Australia, a MiCA license in Europe, and regulatory progress in other markets.

Learn more: www.kucoin.com

About Immersve

Immersve is a principal member of the Mastercard network.  Its issuing-as-a-service platform supports both centralised and decentralised payment experiences. Exchanges, web3 wallets and DeFi protocols can easily integrate with Immersve’s APIs and smart contracts to transact everywhere Mastercard is accepted, with no bank or fiat involved. Immersve is a regulated entity.

For more information go to www.immersve.com.

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
www.mastercard.com

Axis One Markets Pty Ltd is a Corporate Authorised Representative of Immersve Pty Ltd (ACN 658 192 057, AFSL No. 545925) and is authorised to provide certain financial services in respect of ‘KuCard’ on Immersve’s behalf, limited to the scope of its Corporate Authorised Representative agreement with Immersve Pty Ltd. ‘KuCard’ is issued or provided by Immersve Pty Ltd, and it is solely responsible for the issuance of that product, including all associated disclosures and obligations under its Australian financial services licence. Immersve Pty Ltd is not responsible for any financial products or services issued by Echuca Trading Pty Ltd. Before acquiring or using any such financial product or service, you should read the relevant Product Disclosure Statement (“PDS”), Financial Services Guide (“FSG”), Target Market Determination (“TMD”), and any other disclosure documents issued by Immersve Pty Ltd.

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