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Sports Analytics Market size is set to grow by USD 6.01 billion from 2024-2028, Increase in adoption of cloud-based deployment solutions to boost the market growth, Technavio

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NEW YORK, July 9, 2024 /PRNewswire/ — The global sports analytics market is estimated to grow by USD 6,.01 billion from 2024-2028, at a CAGR of 26.06%, according to Technavio. Analytics in sports marketing enhances team performance, fan engagement, and strategic decision-making. The rise in cloud-based deployment solutions and wearable devices drives market growth, though limited ROI potential poses a challenge. Key players include Blinkfire Analytics, Catapult Group, ChyronHego, Deltatre, and others. This technology revolutionizes sports marketing by providing actionable insights that optimize marketing strategies and boost revenue.

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Type (Football, Cricket, Hockey, Tennis, and Others), Solution (Player analysis, Team performance analysis, Health assessment, Fan engagement analysis, and Others), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Blinkfire Analytics Inc., Catapult Group International Ltd., ChyronHego Corp., Deltatre SpA, ExlService Holdings Inc., Experfy Inc., International Business Machines Corp., iSportsAnalysis Ltd., The Nielsen Co. US LLC, Oracle Corp., Qualitas Global Services B.V., Salesforce Inc., SAP SE, SAS Institute Inc., Sportcor, Sportradar Group AG, SportsSource Analytics, Stats Perform group of companies, TruMedia Networks Inc., and Zebra Technologies Corp.

Key Market Trends Fueling Growth

The global sports market and sports analytics market are experiencing notable growth due to technological advancements. Wearable devices, such as Fitbit trackers and smartwatches, are increasingly used in the sports industry. These devices, equipped with sensors, enable athletes and coaches to monitor and track fitness parameters, including heart rate and body chemistry. Specialized wearables cater to various sports, like boxing and basketball, providing real-time performance data and injury alerts. The collected data is analyzed using sports analytics platforms, offering valuable insights for optimizing training and performance. In popular sports, tracking systems and satellite technology may not always provide accurate data due to varying player speeds and endurance levels. Wearables, on the other hand, can calculate players’ fitness levels in relation to fatigue, providing accurate data to sports management. Prevent Biometrics’ smart MouthGuards and VEXATEC’s multifunctional T-shirt are innovative solutions that gather valuable data to prevent injuries and enhance performance. The growing availability of smartwatches and increasing consumer interest in developing markets further fuel the adoption of wearables, ultimately driving the growth of the global sports analytics market. 

The Sports Analytics Market is experiencing significant growth, particularly in the off-field segment. This includes video analytics, bio analytics, and smart wearable technology. The National Football League (NFL) and National Basketball Association (NBA) are leading the charge, using on-field data to enhance team performance and individual player analysis. Off-field data is also crucial for strategies like team selection processes, player lineups, and real-time data during training sessions. AI, ML, and Big Data are driving innovation, with applications in injury prediction, training curriculum optimization, and winning probabilities. Fans and sports betting industries are leveraging these sports analytics solutions. Coaches, management officials, athletes, and even teams’ data science and business knowledge are essential for effective implementation. The global industry’s future lies in real-time data, predictive modeling, and internet proliferation. 

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Market Challenges

The global sports analytics market faces challenges in generating significant revenue due to limited IT budgets among sports teams and organizations, leading to a preference for free models like open-source software. Although the freemium model boosts adoption, it does not ensure consistent revenue flow. Software prices are under pressure due to budget constraints, forcing vendors to re-evaluate their offerings and delivery models. Vendors are adopting term licensing, SaaS, and commercial open-source models to accommodate changing supplier demands. However, increasing software prices may negatively impact adoption and hinder vendors from achieving short-term ROI, which can limit business expansion in the sports analytics market.The Sports Analytics Market is experiencing significant growth due to the increasing adoption of AI-based technologies in the sports industry. Win-loss records and unique insights from sports dynamics are essential for clubs and teams to gain a competitive edge. However, market readiness and technology adoption present challenges. AI and machine learning technologies are transforming the fan experience, but scalability, cost, access, and uninterrupted service remain key concerns. The competitive nature of sports necessitates quick adoption of innovative technologies like IoT, cloud, mobility, and social media. However, small sports firms face challenges such as lack of awareness, data silos, and integration of data. Industry experts predict a rapid digital transformation in the sports analytics market, with football sports data leaders like Opta driving the trend. Football clubs and leagues are embracing big data analytics to stay ahead, but the changing sports dynamics and social media impact add complexity. On-field segment solutions require cloud deployment or on-premises deployment, depending on the specific needs of the organization.

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Segment Overview 

This sports analytics market report extensively covers market segmentation by

Type 1.1 Football1.2 Cricket1.3 Hockey1.4 Tennis1.5 OthersSolution 2.1 Player analysis2.2 Team performance analysis2.3 Health assessment2.4 Fan engagement analysis2.5 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Football-  The Sports Analytics Market is a growing industry that uses data and statistical analysis to enhance sports performance and fan engagement. Teams and leagues use advanced analytics to make informed decisions on player performance, injury prevention, and strategic planning. Sponsors and broadcasters leverage data to optimize marketing efforts and enhance viewer experience. The market’s value is expected to increase due to the rising popularity of sports and the availability of affordable data analytics tools.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

Research Analysis

The Sports Analytics Market is experiencing exponential growth due to the integration of ML (Machine Learning), Big Data, and Predictive Modeling. These technologies are revolutionizing the sports industry by providing valuable insights to coaches, management officials, and athletes. With the proliferation of the internet and the availability of vast amounts of data, Data Analytics and Data Science have become essential tools for enhancing game skills, strategy, and team performance. ML algorithms analyze win-loss records, player statistics, and injury data to identify trends and patterns, enabling teams to make informed decisions. AI-based technologies are used to analyze off-field data, such as social media sentiment and fan behavior, to gain a competitive edge. Team managers use these insights to develop effective training curriculums and strategies, while players benefit from personalized performance analysis. Sports analytics solutions provide real-time data on player lineups, team performance, and injuries, enabling coaches to make strategic decisions during sporting events. The use of data-driven insights has become a game-changer in the sports industry, transforming the way teams approach strategy, training, and performance analysis.

Market Research Overview

The global sports analytics market is experiencing significant growth due to the integration of ML (Machine Learning) and Big Data in the industry. Predictive modeling is becoming increasingly popular among coaches, management officials, and athletes to gain unique insights into game skills, strategy, performance, and win-loss records. The proliferation of the internet and data analytics have made it possible to collect and analyze vast amounts of data in real-time, enabling teams to make informed decisions. AI-based technologies, such as machine learning and deep learning, are being adopted to gain a competitive edge in the sports industry. Core sports analytics involves analyzing sports dynamics using data science, business knowledge, and analytical skills. The market is also witnessing the adoption of cloud-based solutions for scalability, cost, access, and uninterrupted service. The competitive nature of sports has led to the use of innovative technologies like IoT, AI, and machine learning technologies to gain a better understanding of sports dynamics. Fans are also benefiting from these advancements with unique insights into their favorite teams and players. However, the industry faces challenges such as data capacity, integration of data, and data silos. Small sports firms may lack awareness and resources to adopt these technologies. The on-field segment of sports analytics involves analyzing player performance, injuries, and training curriculum, while the off-field segment focuses on team selection processes, player lineups, and strategies. The use of video analytics, bio analytics, and smart wearable technology is also gaining popularity. The National Football League (NFL) and National Basketball Association (NBA) are leading the way in the adoption of sports analytics, with football sports data providers like Opta providing valuable data to clubs and teams. The changing sports dynamics and rising technology adoption are driving the market readiness for sports analytics solutions.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeFootballCricketHockeyTennisOthersSolutionPlayer AnalysisTeam Performance AnalysisHealth AssessmentFan Engagement AnalysisOthersGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Infiniti Research, Inc.

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HUAWEI WATCH D3 Debuts at ISH-ECS 2026, Bringing Advanced Blood Pressure Monitoring into Everyday Life

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DUBAI, UAE, Oct. 27, 2026 /PRNewswire/ — The 31st International Society of Hypertension Scientific Meeting and 17th Emirates Cardiac Society Annual Conference (ISH-ECS 2026) took place in Dubai from 22 to 25 October 2026. As a major international gathering dedicated to hypertension, the conference brought together leading organisations and experts from around the world to discuss the latest research and developments in hypertension prevention and management.

International experts presented findings from their research using HUAWEI WATCH D Series wearable blood pressure monitors, highlighting the potential of wearable technology to support blood pressure monitoring and management. Huawei, a member of the International Society of Hypertension (ISH), also showcased its newly launched HUAWEI WATCH D3 at the event. At the Huawei exhibition area, attendees had the opportunity to experience the new device’s medical-grade blood pressure monitoring capabilities across different scenarios first-hand, offering a closer look at how advanced wearable technology can make blood pressure monitoring more convenient and accessible in everyday life.

Huawei Establishes Wearable Blood Pressure Technology Innovation Fund to Advance Research

Hypertension is one of the most common chronic conditions worldwide and a leading risk factor for cardiovascular disease. Despite advances in prevention and treatment, blood pressure control rates remain low globally, highlighting the need for more effective monitoring and management.

To support further research in this field, Huawei has established the Wearable Blood Pressure Technology Innovation Fund in collaboration with ISH. The fund focuses on two key areas: wearable blood pressure measurement and wearable blood pressure management. It aims to encourage innovation, explore new applications for wearable technology, and support advances in hypertension prevention and management worldwide.

At the conference, researchers leading the first three projects selected for funding, from more than 80 applications, were invited to present their work. The projects involve researchers from the University of Colombo in Sri Lanka and the University of Edinburgh in the UK, Peking University People’s Hospital in China, and the University of Cambridge in the UK. The funding will support further research into blood pressure management using HUAWEI WATCH D series devices.

Airbag-Based Wearables Gain Recognition in Hypertension Guidelines

As wearable health technology continues to advance, wrist-worn blood pressure monitors using inflatable cuffs and oscillometric measurement technology are gaining recognition within the international medical community.

These devices have been addressed in several international guidelines and expert consensus statements, including the European Society of Hypertension’s Wearable Wrist-Watch Type Cuff Oscillometric Blood Pressure Monitors: Consensus Statement, the 2026 ISH Global Hypertension Practice Guidelines, and the HOPE Asia Network Asian Hypertension Guidelines. These publications recognise the potential role of validated wrist-worn oscillometric devices in blood pressure self-monitoring. Experts at the conference also discussed the significance of these developments and their implications for future clinical applications.

In China, the Chinese Guidelines for the Prevention and Management of Hypertension (2024 Edition) included wrist-worn oscillometric blood pressure monitoring for the first time. Meanwhile, the Expert Recommendations for Ambulatory Blood Pressure Measurement Using Wearable Devices recommended the use of smart wearable devices validated against international standards for ambulatory blood pressure monitoring. Together, these developments reflect growing international recognition of the role wearable technology can play in hypertension management.

During the “HUAWEI Wearable Technology” innovation and HUAWEI WATCH D3 experience sessions, HUAWEI experts introduced the technologies and applications behind the company’s approach to comprehensive health management. International hypertension specialists also shared their perspectives on the HUAWEI WATCH D3 and its potential to make blood pressure monitoring more accessible.

Professor Wang Jiguang, President of the Chinese Hypertension Association, noted: “Innovations like Minimally Disruptive ABPM and environmental monitoring reminder by Huawei Watch D3 may be inspiring for shaping a new direction on how future blood pressure management is automated and seamlessly embedded into daily life, via wearable devices”.

Professor George Stergiou, President of the International Society of Hypertension, described the Huawei Watch D3 as a novel, reliable wearable device that provides insights into blood pressure profiles and patterns. He also noted that the European Society of Hypertension (ESH) and the ISH encourages the clinical use of validated wrist-cuff blood pressure monitors, while calling for further research into their implementation in clinical practice.

Professor Maryam Al Saeed of Mohammed Bin Rashid University of Medicine and Health Sciences commented, “Dubai Health and Huawei are collaborating on a clinical research initiative to evaluate non-invasive wearable technology for earlier diabetes risk, leveraging real-world health data to advance personalized prevention, enable proactive healthcare, and improve long-term health outcomes across diverse populations.”

HUAWEI WATCH D3 Combines Monitoring with Everyday Convenience

Gong Yuansong, Vice President of Huawei’s Smart Wearable and Sports Health Product Line (Solutions and Ecosystem), delivered a keynote speech at the conference. He highlighted a growing shift in attitudes towards personal health, with people moving beyond treatment towards proactive monitoring and early prevention. Blood pressure management is also evolving, extending beyond individual measurements and hospital visits to become part of everyday health routines.

He added, “Smart wearables and comprehensive health insight capabilities, such as health glance, trends, and readiness scores, are promising to help users understand and gradually act to improve their health span.”

The HUAWEI WATCH D3 is the latest addition to Huawei’s health-focused wearable portfolio. As the third generation of Huawei’s wrist-worn blood pressure monitors, it combines professional measurement capabilities with a lightweight design and features that support everyday blood pressure management.

Equipped with ultra-narrow airbag oscillometric measurement technology, the HUAWEI WATCH D3 also introduces a new mode for measuring blood pressure before and after exercise. By tracking changes in blood pressure in response to physical activity, the feature helps users identify potentially abnormal responses and provides relevant insights and recommendations to support safer, more informed exercise. This mode is the first of its kind in the industry to receive EU CE certification under the Medical Device Regulation (MDR) and Class II medical device registration in China.

HUAWEI has also partnered with Ruijin Hospital, affiliated with Shanghai Jiao Tong University School of Medicine, to launch the Minimally Disruptive ABPM Study. The research initiative is also set to expand to countries including Saudi Arabia and Malaysia through partnerships with local research institutions.

The study explores a hybrid measurement approach that combines all-day photoplethysmography (PPG) monitoring with precise airbag-based oscillometric measurements for calibration. This approach aims to reduce the number of required cuff-based measurements from 27 to 7, helping to minimise disruptions during ambulatory blood pressure monitoring.

The monitoring approach also provides users with a detailed overview of their blood pressure patterns, including 24-hour, daytime and night-time averages, as well as charts showing how their blood pressure changes throughout the day. These insights can help users better understand their blood pressure trends and support long-term management.

From academic exchange to technological innovation, ISH-ECS 2026 highlighted the growing potential of wearable technology to transform blood pressure management. With innovations such as the HUAWEI WATCH D3, Huawei is bringing advanced health monitoring capabilities beyond clinical settings and into everyday life, helping people take a more proactive role in managing their own health.

SOURCE Huawei

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3TREES Shines at Big 5 Construct Kenya, Showcasing Healthy Living Solutions for East Africa

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PUTIAN, China, Oct. 27, 2026 /PRNewswire/ — 3TREES recently showcased its green coating solutions at Big 5 Construct Kenya, a major building and construction trade show in East Africa that opened on October 21, 2026, at the Sarit Expo Centre in Nairobi. Guided by its “Create Healthy Life” philosophy, 3TREES presented a broad product portfolio at Hall 1, Booth 1J17, attracting strong interest and active business discussions. The event also strengthened the brand’s visibility among regional customers and industry partners.

The exhibition marked another step in 3TREES’ expansion in East Africa. Continued infrastructure investment and urbanization across the region are driving demand for building materials that are environmentally friendly, healthy, durable and suited to local conditions. Through the exhibition, 3TREES introduced integrated green coating solutions for regional construction needs.

The product showcase covered stone-effect exterior coatings, inorganic interior coatings, artistic finishes, waterproofing membranes and coatings, and floor coatings. Together, these products demonstrated 3TREES’ capabilities across wall and floor applications and helped visitors gain a clearer understanding of the company’s product quality, technologies and service strengths.

The booth welcomed distributors, engineering purchasers, contractors and industry professionals from Kenya, Tanzania, Uganda, Ethiopia and other East African markets. Visitors discussed product performance, application methods, technical standards, local adaptability and distribution cooperation with the 3TREES team. Through one-to-one consultations, the team introduced key technologies and application scenarios while sharing experience from engineering and residential projects in China. The exchanges generated positive feedback and opportunities for further cooperation.

Looking ahead, 3TREES will continue adapting its product formulations and coating solutions to East Africa’s high temperatures, intense ultraviolet exposure, concentrated rainy seasons and local construction standards. The company will also advance regional channel development and strengthen technical support and after-sales services to better serve local customers.

Building on its research and development strengths and broad product portfolio, 3TREES will deepen industry exchange and strategic cooperation, introduce mature green coating technologies and solutions to more overseas markets, and support the green development of East Africa’s building materials industry. Through sustained localization, the company aims to bring healthier and greener products to more households and construction projects across the region.

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Festive Travel Gets More Intentional: Indian Travelers Look Beyond the Traditional Holiday, Agoda Reports

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SINGAPORE, Oct. 27, 2026 /PRNewswire/ — For Indian travelers, the October to November festive period is increasingly becoming an opportunity to combine celebrations with a change of scene. With Dussehra, Durga Puja and Diwali approaching, accommodation search trends on digital travel platform Agoda show travelers looking at a mix of international experiences and domestic leisure breaks. Based on searches made between August 1 and September 30, 2026, for stays between October 15 and November 30, Bangkok, Phuket and Tokyo emerged as the top three international cities searched by Indian travelers, while Goa, Puri and Udaipur were the most popular domestic destinations.

Asia remains central to the festive itinerary for international travel

International travel interest for Indian travelers is led by destinations across Asia, with Thailand, Vietnam and Japan emerging among the most searched countries recording 55%, 86% and 125% growth in searches respectively compared to last year. Sri Lanka on the other hand recorded the almost 262% year-on-year growth in searches among the top international destinations, followed by Hong Kong SAR, China at nearly 138% indicating growing interest across a mix of destinations that offer cultural, culinary and leisure experiences.

At the city level, Bangkok and Phuket in Thailand recorded 65% and 51% growth in searches, respectively, offering travelers a combination of cultural landmarks such as the Grand Palace and Wat Pho along with local food and coastal experiences. In Vietnam, Phu Quoc recorded 124% growth in searches by Indian travelers, with its beaches, island-hopping experiences and night markets offering a mix of leisure and local experiences. Hanoi recorded a 94% increase, with attractions such as the Old Quarter and Hoan Kiem Lake offering a glimpse of the city’s heritage. Tokyo also recorded 109% growth in searches from India, with the October to November travel window coinciding with its autumn foliage season, when spots such as Shinjuku Gyoen become popular for ‘Kōyō’, Japan’s tradition of enjoying the changing colors of the leaves.

Festive escapes return to perennial favorites

Within India, festive travel trends reflect a mix of leisure, cultural and nature-led getaways. Goa saw nearly 43% year-over-year growth in searches, while Udaipur grew by nearly 29%, reflecting continued interest in established leisure and heritage destinations. Puri recorded 318% growth in searches, followed by Ooty at 166% and Munnar at 107%, pointing to interest in coastal, hill and nature-focused breaks. Varanasi also recorded 92% year-over-year growth, adding to interest in destinations associated with India’s cultural and spiritual heritage.

Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands, Agoda, shared: “The festive period has traditionally been when travel and celebration come together, but the destinations people are considering reveal that there are now various ways to spend this time. We are seeing interest span beach holidays, city breaks, cultural destinations and hill station escapes, suggesting that travelers are choosing destinations around the experience they want to have, rather than simply following a conventional itinerary. For Agoda, this also means helping people discover the right stay and experiences around increasingly diverse ways of traveling.”

As travelers increasingly shape festive getaways around the experiences they want to discover, Agoda brings stays, flights and activities together in one place, giving travelers access to more than 6 million holiday properties, over 130,000 flight routes and more than 300,000 activities worldwide through its website and mobile app.

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SOURCE Agoda

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