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Online Apparel Retailing Market size is set to grow by USD 278.8 billion from 2024-2028, Rising popularity of digital payment system boost the market, Technavio

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NEW YORK, July 10, 2024 /PRNewswire/ — The global online apparel retailing market size is estimated to grow by USD 278.8 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  15.2%  during the forecast period. Sustainability is increasingly pivotal in the global online apparel retail market, as consumers prioritize eco-friendly and ethically sourced products. Major players like Adidas AG and ASOS Plc are integrating sustainable practices into their supply chains, aiming to reduce carbon footprints and promote fair labor practices. Despite challenges such as counterfeit products, the market’s robust growth, driven by digital payment systems and mobile commerce trends, underscores the industry’s shift towards more environmentally conscious consumer choices. Alibaba Group Holding Ltd., Amazon.com Inc., and JD.com Inc. are also leveraging network marketing to expand their sustainable product offerings.

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Online Apparel Retailing Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 15.2%

Market growth 2024-2028

USD 278.8 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.88

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

APAC at 51%

Key countries

US, China, Japan, UK, and Germany

Key companies profiled

Adidas AG, Alibaba Group Holding Ltd., Amazon.com Inc., ASOS Plc, BANGGOOD TECHNOLOGY Co. Ltd., Cotton On Group, Dolce and Gabbana S.r.l., Gildan Activewear Inc., Giordano International Ltd., JD.com Inc., Kering SA, Levi Strauss and Co., LVMH Group., M. H. Alshaya Co. WLL, OTB Spa, Ralph Lauren Corp., SSENSE, Staples Inc., The Gap Inc., and Walmart Inc.

Market Driver

The rise in mobile commerce is primarily driven by the growing number of consumers purchasing new mobile devices and retailers creating more shopping opportunities. Major players in the online apparel retailing market, including Amazon.com, Flipkart, Alibaba Group, and L’Oreal, have launched mobile applications in addition to their websites. This trend is expected to continue as consumers become more accustomed to shopping via mobile devices. Retail sales through mobile devices, particularly for apparel, are projected to increase significantly. To cater to this trend, most online retailers have developed mobile versions of their shopping portals. Key vendors like Amazon.com and eBay offer mobile applications compatible with various operating systems, enabling seamless shopping experiences for users. The increasing adoption of mobile wallets is also expected to fuel market growth during the forecast period. 

The online apparel retail market is experiencing significant growth with statistical data showing a steady increase in e-commerce sales. Consumers value the convenience and accessibility of shopping for clothes online via ecommerce platforms and mobile shopping. Wide product selection, personalization, ease of returns, and cost savings are key drivers. Social media influences purchasing decisions, and sustainability and ethical shopping are emerging trends. Global expansion, subscription services, free shipping, and customer reviews also contribute to the market’s growth. Brands focus on consumer trust, reverse logistics, product quality, and inventory management. Shipping costs, last-mile delivery, and rising advertising costs are challenges. Changing consumer trends, regulatory compliance, and market saturation are factors to watch. Online retail services on the internet through websites and mobile applications facilitate B2B and B2C sales of apparel, clothes, accessories, and more, making online shopping an authentic and convenient alternative to brick-and-mortar stores. 

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Market Challenges

The online apparel retailing market faces several challenges. Rent for physical locations and production costs are rising, making it harder for fashion firms to maintain profitability. The coronavirus epidemic forced many consumers to shop for essential products online during the lockdown period. Retail therapy shifted from physical stores to e-commerce platforms. However, challenges remain, such as time-consuming processes like physical verification and received product inspections. Fashion firms must adapt to consumer buying habits and preferences using AI and machine learning. American apparel production firms like INSPR offer limited-edition collections and collaborate with influencers for brand development and marketing services. E-commerce giants like Draper focus on digital sales, specialty markets, and innovative technology for automation and doorstep delivery. Microeconomic factors like multinational offshored apparel production and restocking facilities require complex data analysis using PORTER analysis. Decision-makers must navigate these challenges with simple language and innovative technology to stay competitive. The market for jeans, sportswear, and protective clothing remains strong, with consumers seeking essential products and fashion decisions made online.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This online apparel retailing market report extensively covers market segmentation by  

End-user 1.1 Men apparel1.2 Women apparel1.3 Children apparelProduct 2.1 Upper wear apparel2.2 Bottom wear apparel2.3 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Men apparel-  The men’s apparel market is witnessing a notable increase in sales due to the growing acceptance of business casual attire in corporate settings. Men’s clothing, including hats, scarves, gloves, and a variety of tops, bottoms, coats, jackets, suits, intimates, and sleepwear, is becoming increasingly popular. Lifestyle shifts, a growing cosmopolitan culture, and rising affluence are driving significant changes in men’s wardrobes. Fast-fashion brands are introducing Western fashion trends to emerging markets, expanding the influence of fashion into men’s clothing. In the coming years, the luxury apparel sector is projected to grow, particularly in developing markets where opportunities for expansion remain. Although mature markets will continue to contribute to market growth, the pace of growth is anticipated to be more moderate.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The online apparel retail market is experiencing exponential growth, driven by various factors. Statistical data shows that ecommerce platforms have become the go-to destination for consumers looking for clothes and accessories. Mobile shopping, with its convenience and accessibility, is a major contributor to this trend. Wide product selection, personalization, and ease of returns are key advantages of online apparel retail. Consumers can save costs by comparing prices and avoiding travel to physical stores. Social media plays a significant role in marketing and promoting online apparel sales. Sustainability and ethical shopping are becoming increasingly important considerations for consumers. Global expansion and subscription services are other emerging trends in the online apparel market. With increased digitization, internet access, smartphones, and digital literacy, online buying of clothes and accessories is set to become the norm. Even luxury brands like Finettchi are joining the bandwagon, offering their collections online.

Market Research Overview

The online apparel retail market has seen significant growth in recent years, driven by various factors. Statistical data shows that ecommerce platforms have become increasingly popular for clothing and accessory purchases, with mobile shopping accounting for a large portion of these sales. Consumers value the wide product selection, convenience, and ease of returns offered by online retailers. Cost savings, personalization, and sustainability are also key factors driving growth. Social media plays a significant role in marketing and influencing fashion trends. Ethical shopping and global expansion are also important trends. Subscription services, free shipping, and customer reviews are essential features that help build consumer trust. Reverse logistics, product quality, and inventory management are critical challenges for online apparel retailers. Shipping costs, last-mile delivery, and rising advertising costs are other significant issues. Changing consumer trends, regulatory compliance, and the coronavirus epidemic have also impacted the market. The increasing digitization and digital literacy, as well as internet access and smart devices, have made online buying more accessible to people. However, challenges such as physical verification, time-consuming processes, and seller expenses persist. Artificial intelligence and machine learning are being used by e-commerce giants to improve fashion decisions, buying habits, and preferences. The market includes various players, from luxury brands like Finettchi and Gucci to production firms like American Apparel. The market is expected to continue growing, but competition and changing consumer trends will remain key challenges.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userMen ApparelWomen ApparelChildren ApparelProductUpper Wear ApparelBottom Wear ApparelOthersGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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CGTN: China, Myanmar agree to deepen pragmatic cooperation across the board

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BEIJING, June 19, 2026 /PRNewswire/ — Marking a new milestone in bilateral ties, President of Myanmar Min Aung Hlaing completed his first state visit to China from June 15 to 19, opening a new chapter of in-depth, multi-field pragmatic cooperation between the two neighboring countries.

By visiting China Railway Construction Corporation Limited in Beijing and traveling from the Chinese capital to Shanghai aboard the Fuxing high-speed train, the Myanmar president experienced China’s development achievements firsthand, and voiced Myanmar’s strong willingness to further expand practical infrastructure cooperation with China.

Throughout the fruitful visit, the two countries signed a series of cooperation agreements, consolidating their time-honored “pauk-phaw” friendship.

During a meeting with Min Aung Hlaing on Tuesday, Chinese President Xi Jinping said China stands ready to share its development experience with Myanmar and jointly build a China-Myanmar community with a shared future, which is underpinned by political amity and mutual trust, win-win development, security coordination and people-to-people exchanges.

For years, China has remained Myanmar’s largest trading partner, largest source of imports and most important source of investment. Bilateral trade reached $19.4 billion in 2025, up 19.1% year on year.

Boasting prominent structural complementarity, the trade landscape sees China exporting electromechanical equipment and vehicles to Myanmar while importing high-quality agricultural products and mineral resources from Myanmar, forming a mutually beneficial and stable industrial and trade cycle.

As a key landmark of Belt and Road cooperation, the China-Myanmar Economic Corridor has entered a fast-track development phase. A cluster of flagship projects, including the New Yangon City, the Kyaukphyu Special Economic Zone and the China-Myanmar Railway, have gradually taken shape, forming a solid framework for the construction of the corridor.

These major connectivity projects have effectively driven Myanmar’s industrial upgrading, and improved local livelihoods, injecting strong impetus into cross-border economic integration.

During Tuesday’s talks, Xi reiterated that the China-Myanmar Economic Corridor is a flagship project of the Belt and Road cooperation.

The two sides need to steadily advance the construction of major projects on the basis of ensuring safety and security, and support Myanmar in growing its economy and improving livelihoods, he said.

China, Xi added, stands ready to implement more “small and beautiful” assistance programs, and jointly tell the stories of mutually beneficial cooperation between the two countries.

China and Myanmar on Tuesday issued a lengthy joint statement on accelerating the building of a community with a shared future between the two countries to better benefit the people of both countries.

In a demonstration of the depth and breadth of bilateral relations, the two sides signed a number of cooperative documents, covering transport, science and technology, intellectual property rights, human resources development, public health and media.

Bilateral and multilateral law-enforcement cooperation to combat cross-border criminal activities was also highlighted during the visit, with China and Myanmar expressing their support for the establishment of an international alliance against telecom cyber fraud.

Over recent months, through joint law enforcement coordination, China and Myanmar have cracked down the telecom fraud criminal operations in northern Myanmar, effectively upholding peace and stability along the border as well as the safety of lives and property of people of both countries.

During the talks, Xi said the two sides need to continue cracking down on criminal activities including online gambling, telecom fraud and drug trafficking, and fully safeguard the interests and security of the two peoples.

For his part, Min Aung Hlaing said Myanmar stands ready to work closely with China to resolutely combat online gambling and telecom fraud and safeguard security and stability in the border areas.

Qu Jianwen, chief of the Yunnan Province Association for Southeast Asian Studies, wrote that the China visit by Myanmar’s president vividly demonstrates the sound and growing momentum of bilateral cooperation.

https://news.cgtn.com/news/2026-06-19/China-Myanmar-agree-to-deepen-pragmatic-cooperation-across-the-board-1O64ed6YbYI/p.html

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SOURCE CGTN

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Protecting and Innovating Critical Infrastructure Through New Security Landscapes

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The following article is authored by Skyla Loomis, General Manager, IBM Z Software

ARMONK, N.Y., June 19, 2026 /PRNewswire/ — Over the last few years, we’ve seen seismic shift in enterprise computing. From the rise of machine learning to today’s agentic AI, computing systems have advanced beyond tools into active assistants, requiring new levels of secure, high-powered and efficient infrastructure.

One thing hasn’t changed though the decades. IBM Z has been the most resilient server platform in the market with its average yearly downtime as less than a third of a second.1

This reputation is because as technology has evolved, so has IBM Z. Today, clients have more workloads that may be considered highly sensitive and mission-critical given new sovereignty and regulation requirements, and continue to turn to IBM Z for their core applications.

IBM is continuing to innovate mainframes to address and combat the technological challenges of the future. As part of this mission, today we’re announcing the general availability of three new Z software tools designed to not only meet clients where they are, but to start addressing future challenges such as frontier model attacks. These complement our recent developments with Project Glasswing and our commitment to open-source security with Project Lightwell.

As a leading provider in hybrid cloud, AI and consulting expertise, IBM has developed decades of IBM Z Software to help clients protect themselves for what’s ahead. In cybersecurity, IBM developed IBM Concert for Z last year for enterprises to discover and address vulnerabilities across the entire landscape because we saw the siloed nature of infrastructure and application teams across an organization. Hybrid infrastructure is the reality and we are passionate about giving teams world-class software built to innovate and defend the full stack for the future – IBM Z included.

The following tools are now generally available:

IBM zSecure Detection – Evolving threats mean enterprises need better ways of monitoring and responding. IBM zSecure Detection monitors IBM Z activity for things like ransomware and suspicious behavior across the system. Enterprises now have a comprehensive tool to detect, investigate and respond on z/OS to strengthen their security posture.IBM zSecure Secret Manager – Certificate management can be a burden for infrastructure and security teams. As the lifespan of these certificates shortens, teams need a secure, continuous monitoring for z/OS environments in IBM Z and LinuxONE. Powered by IBM Vault Self-Managed for Z, IBM zSecure Secret Manager gives z/OS teams an automated and cohesive way of addressing certificate management with shortened certificate lifecycle deadlines and fragmented management strategies.IBM Z Database Assistant – IBM Z stands apart with its data integrity, but AI has shifted the need from access to intelligence. Now database teams can use agentic AI to optimize DBA performance, accelerate tasks and help ensure your trusted data is continuously available. IBM Z Database Assistant is proactive, autonomous and intelligent, designed for the future of data operations.

With security threats and new ways of working on IBM Z, we’re equipping the teams that work tirelessly on critical infrastructure to build and operate for the future. The bar for resiliency and 99.999999% uptime1remains the same for our clients, but IBM Z Software will continue to innovate so enterprises can manage and protect their core infrastructure and workloads.

Learn more about the latest Z Software solutions:

IBM zSecure DetectionIBM zSecure Secret ManagerIBM Z Database Assistant

1. ITIC 2025 Global Server Hardware, Server OS Reliability Report, February 2026

About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity, and service.  Visit www.ibm.com for more information.

Media contact:

Marshall Hampson
IBM
marshall.hampson@ibm.com

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KCS Opens KuCoin’s Ninth Anniversary Chapter, Advancing Token Utility as a Value Participation Layer

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The upgraded KCS experience brings trading efficiency, rewards, payment benefits and ecosystem privileges into one unified user journey.

PROVIDENCIALES, Turks and Caicos Islands, June 19, 2026 /PRNewswire/ — KuCoin, a leading global crypto platform built on trust, today announced the upgraded KCS experience, marking the opening chapter of KuCoin’s ninth anniversary journey and a new step in the evolution of KCS from a platform utility token into a broader value participation layer across the KuCoin ecosystem.

Nine years ago, KCS was introduced to reward and empower KuCoin’s earliest users. Since then, both KuCoin and the broader digital asset industry have undergone profound transformation. What began as a token primarily associated with trading benefits has gradually evolved into a broader ecosystem asset connecting users with rewards, payments,  loyalty privileges and community participation.

As digital asset ecosystems mature,  the role of exchange-native tokens is changing as well. Exchange-native tokens are no longer defined only by isolated benefits or short-term incentives. They are increasingly becoming participation layers that connect users with value across an entire ecosystem. The upgraded KCS experience addresses this shift by bringing fragmented KCS-related benefits into a more connected and actionable journey. Through the upgraded experience, users can better discover and activate KCS benefits across trading fee reductions, rewards, loyalty privileges, KuCard-related incentives and broader ecosystem programs through one clearer pathway. This reflects KuCoin’s trust-first approach in practice: making platform value easier to understand, more transparent to access and more consistent across touchpoints.

“KCS has grown alongside our users and our ecosystem for nearly nine years,” said BC Wong, CEO of KuCoin. “As the industry evolves, we believe the next generation of exchange-native tokens will be defined not simply by utility, but by how effectively they connect users with ecosystem value. Our vision is for KCS to serve as a participation layer that brings together trading, rewards, payments, and future ecosystem experiences into one cohesive journey.”

KCS, the native token of the KuCoin ecosystem, has long served as a bridge between users and KuCoin’s platform value. With this upgrade, KCS’s long-term vision of moving blockchain “from geeks to mass adoption” and building a blockchain-based value self-circulation ecosystem is being translated into a clearer and more practical user experience, making KCS easier to understand, activate and use across KuCoin.

The milestone arrives at a symbolic moment for KuCoin, serving as the opening chapter of its ninth-anniversary journey. As KuCoin prepares to celebrate nine years of growth, the evolution of KCS reflects the broader transformation of KuCoin itself — from a crypto exchange into a global digital asset ecosystem spanning trading, payments, Web3 infrastructure, institutional services and emerging technologies such as AI. In this next chapter, KCS is designed to become a clearer user-facing gateway to KuCoin’s expanding ecosystem, helping users better discover, understand and participate in the value created across the platform. As KuCoin enters its ninth anniversary, the upgraded KCS experience sets the tone for a broader vision: making ecosystem value more accessible, connected and meaningful for users worldwide.

About KuCoin

Founded in 2017, KuCoin is a leading global crypto platform built on trust and security, serving over 40 million users across 200+ countries and regions. Known for its reliability and user-first approach, the platform combines advanced technology, deep liquidity, and strong security safeguards to deliver a seamless trading experience. KuCoin provides access to 1,500+ digital assets through a broad product suite and remains committed to building transparent, compliant, and user-centric digital asset infrastructure for the future of finance, backed by SOC 2 Type II, ISO/IEC 27001:2022, and ISO/IEC 27701:2019 Certifications. In recent years, we have built a strong global compliance foundation, marked by key milestones including AUSTRAC registration in Australia, a MiCA license in Europe, and regulatory progress in other markets.

Learn more at www.kucoin.com.

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