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Mather Economics and InsurAds Announce Strategic Partnership to Supercharge Publisher Revenue Optimization

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Mather Economics, a global leader in subscription revenue management, and InsurAds, a pioneer in digital advertising optimization, are thrilled to announce a new strategic partnership. This collaboration integrates InsurAds’ real-time attention metrics with Mather Economics’ robust first-party data analytics and AI-powered decision intelligence, providing groundbreaking revenue solutions for publishers and advertisers alike.

ATLANTA, July 11, 2024 /PRNewswire-PRWeb/ — Mather Economics, a global leader in subscription revenue management, and InsurAds, a pioneer in digital advertising optimization, are thrilled to announce a new strategic partnership. This collaboration integrates InsurAds’ real-time attention metrics with Mather Economics’ robust first-party data analytics and AI-powered decision intelligence, providing groundbreaking revenue solutions for publishers and advertisers alike.

“Our collaboration with InsurAds represents a powerful synergy that will enable publishers to maximize both advertising and reader revenue in real-time to drive long-term sustainability,” said Matt Lindsay (CEO of Mather Economics).

 

Driving Revenue Optimization with Advanced Analytics

With ongoing declines in traffic from Search and Social platforms, many news publishers are exploring new avenues for digital advertising growth. Advertising optimization through contextual targeting and attention time metrics is on the rise, with leading publishers enjoying double-digit growth in CPMs. Mather Economics can support news publishers seeking to deploy or enhance these strategies with validated first party data and audience segmentation, reinforcing the higher CPM rates that these strategies command. Additionally, the partnership with InsurAds will power more robust revenue optimization analytics, providing publishers with a 360-view of total revenue opportunity and enhancing Mather’s paywall decision intelligence (Sophi).

“Our collaboration with InsurAds represents a powerful synergy that will enable publishers to maximize both advertising and reader revenue in real-time to drive long-term sustainability,” said Matt Lindsay (CEO of Mather Economics).

Revolutionizing the Attention Economy

InsurAds is dedicated to leading the attention economy by unlocking the value of time and attention. Their Time & Attention Management Platform measures unique user attention down to the millisecond, creating a real-time, live audience of engaged users. This allows ads to be sold against attention time, generating a significant uplift in revenue for publishers and providing advertisers with the assurance that their ads are connecting to attention time from verified audiences.

Current solutions in this area leverage averaged attention time metrics driven by limited eye tracking sampling. While this approach has highlighted the importance of attention time metrics and has generated serious interest from advertisers seeking post-cookie solutions, only InsurAds offers real-time audience attention data at the unique user level.

“We are thrilled to partner with Mather Economics because this innovative approach that allows publishers to combine their first-party data with our real-time time and attention data, can revolutionize how publishers optimize their revenue,” said André Pareira (CEO of InsurAds). “Our combined expertise will create a new Ad Revenue Per User metric that will enable publishers to monetize their content more effectively.”

Benefits of the Partnership

The new ability to integrate InsurAds’ real-time attention data with Mather Economics’ analytics and first-party data will enable publishers to see the new advertising revenue opportunity alongside reader revenue data, to ensure optimization of revenue on both sides.

About Mather Economics

Mather Economics is a leading global solutions provider specializing in revenue management, data-driven analytics, and AI-powered technology (Sophi) for the media and publishing industries. With over 20 years of industry experience, Mather manages over $6B in annual recurring revenue across 400+ clients. Mather empowers publishers to unlock sustainable revenue and profit growth, allowing them to prioritize and fulfill their journalistic mission.

About InsurAds

InsurAds leads the attention economy with their AI-powered Attention Management Platform that sells ads against attention time by leveraging real-time data analytics on a unique user and impression level. Their solutions empower publishers to maximize their advertising revenue and establish a live audience connection.

For more information, please visit Mather Economics’ website and InsurAds’ website.

www.mathereconomics.com

www.insurads.com

Media Contacts:

Mather: Daniela Lomas daniela.lomas@mathereconomics.com

InsurAds: Nuno Brilha nbrilha@insurads.com

View original content to download multimedia:https://www.prweb.com/releases/mather-economics-and-insurads-announce-strategic-partnership-to-supercharge-publisher-revenue-optimization-302194454.html

SOURCE InsurAds

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goeasy Ltd. Announces Voting Results from Special Meeting of Shareholders

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MISSISSAUGA, ON, Nov. 3, 2026 /CNW/ — goeasy Ltd. (TSX: GSY) (“goeasy” or the “Company”), one of Canada’s leading consumer lenders focused on delivering a full suite of financial services to Canadians with non-prime credit scores, announced today that its shareholders passed the resolution ratifying, confirming and approving the Company’s Shareholder Rights Plan adopted by the Company’s Board of Directors on May 12, 2026. The vote was conducted at the Company’s Special Meeting of Shareholders which took place on November 3, 2026. The results of the vote are set out below:

Number of Shares

Voted For

Percentage of

Votes Cast

Number of

Shares Voted

Against

Percentage of

Votes Cast

8,164,270

98.926 %

88,625

1.074 %

A full report on voting results is available under goeasy’s profile on SEDAR+ at www.sedarplus.ca.

About goeasy

goeasy Ltd. is a leading Canadian provider of non-prime consumer lending solutions, offering a suite of financial products through its easyfinancial, easyhome, and LendCare brands. goeasy offers unsecured and secured instalment loans, point-of-sale financing, and lease-to-own merchandise through its omni-channel model, which spans online, mobile, and hundreds of locations nationwide.

Driven by its team members’ dedication to expand access to credit for underserved communities and helping customers strengthen their financial futures, goeasy has proudly served more than 1.6 million customers while building an award-winning culture. Shares of goeasy Ltd. are listed on the Toronto Stock Exchange (TSX) under the symbol GSY. For more information, visit www.goeasy.com.

For investor inquiries, contact:

James Obright
Senior Vice President, Investor Relations & Capital Markets
investor_relations@goeasy.com

For media inquiries, contact:

mediainquiries@goeasy.com

SOURCE goeasy Ltd.

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Saigon Technology: Why Businesses Fear Modernizing Software in the AI Era

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SYDNEY, Nov. 4, 2026 /PRNewswire/ — Modernizing an entire software system often leaves businesses with two choices: invest heavily in an in-house team for a project that may not require the same resources later, or work with an experienced partner that already has the expertise in place.

While outsourcing offers greater flexibility, it also raises concerns about data security, business disruption, and finding a partner capable of handling complex systems.

Saigon Technology, an award-winning software engineering company with an AI-native delivery approach, believes businesses shouldn’t have to sacrifice security or stability to modernize. With the right partner, they can move forward while keeping everything under control.

66% of Australian Enterprises Lack Full Data Access Visibility

At many businesses, the existing systems may hold customer records, financial data, and core business processes. Giving a partner full access can create risks that businesses are not willing to take.

But modernization does not always require handing over the keys to the entire system.

Instead, companies can limit access to specific parts of their software, keep sensitive data in protected environments, and require approval before major changes are made. External engineers can work with test data or selected modules while the business keeps control of its main systems.

This allows businesses to gain the skills they need without giving up oversight of their most valuable technology assets.

Then Comes the Fear of Disruption

Data security is only half the concern. What happens if a system upgrade interrupts orders, payments, or customer services? For businesses that rely on software every day, even a short disruption can affect customers, staff, and revenue.

Yet upgrading software does not always mean shutting down the old system and moving everything to a new one overnight.

A safer approach is to make changes step by step. Parts of the system can be upgraded while the rest continues running. Old and new systems may also run side by side, giving teams time to test changes, check data, and fix issues before a full switch.

With clear backup and recovery plans, businesses can reduce risk and maintain essential services throughout the process.

The Way Forward: Modernize Without Losing Control

These concerns raise a key question: how can businesses move faster without taking on more risk? The answer lies in choosing a development partner that works within the client’s rules, rather than asking the client to give up control.

Saigon Technology takes a security-focused approach to enterprise software modernization. Depending on project needs, its engineering teams can apply multi-factor authentication (2FA), data encryption, VPN-secured access, and role-based permissions to protect sensitive information. With 3 development centers in Vietnam, the company also brings the engineering expertise and capacity needed to upgrade critical systems while minimizing disruption to daily operations.

Saigon Technology holds ISO/IEC 27001:2022 certification for information security management and ISO 9001:2015 certification for quality management, reinforcing its commitment to secure software delivery.

“Businesses should not have to choose between keeping their systems safe and moving forward with new technology. A good engineering partner helps them do both, without putting daily operations at unnecessary risk.” Shared by Thanh Pham, CEO of Saigon Technology.

As AI creates new opportunities, Saigon Technology believes the businesses best placed to benefit will be those that can embrace change without losing control of what already works.

About Saigon Technology

Saigon Technology is an AI-driven software engineering company with over 400 engineers. Serving clients across Australia and global markets, the company combines AI expertise, secure engineering, and flexible delivery models to build sustainable digital solutions.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/saigon-technology-why-businesses-fear-modernizing-software-in-the-ai-era-302927193.html

SOURCE Saigon Technology

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I AM ALS COMMUNITY CELEBRATES AS ACT FOR ALS BECOMES LAW AND MAKES HISTORY

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Community Advocates, Including Co-Founders Brian Wallach and Sandra Abrevaya and I AM ALS Ambassadors Late Actor Eric Dane and Former Pro Wrestler Tanea “Rebel” Brooks, Drive Landmark Win Securing Up to $500 Million in Funding and Therapy Access, and a Continued Path to a Cure

Download Photos/Logo Here
I AM ALS Celebration Video for ACT for ALS

WASHINGTON, Nov. 3, 2026 /PRNewswire/ — I AM ALS and its national force of advocates are celebrating as the President signed the ACT for ALS reauthorization bill into law. This comes after the Senate approved the bill by unanimous consent with just hours left until the law expired, even after the House went home early. The I AM ALS community first identified a major gap in access to investigational treatments and co-authored the original ACT for ALS Act to address it in 2021. Now, with years of success underway, the law has five more years to scale research infrastructure and treatment access, representing an investment of up to an additional $500 million for ALS.

“Over the past 7+ years, this community has changed what’s possible in ALS,” said I AM ALS co-founder Brian Wallach. “The I AM ALS community’s leadership has brought us closer than ever to a cure by unlocking over $2 billion for federal ALS research, expanding and protecting access to life-changing therapies, and accelerating scientific breakthroughs. We thank our ALS congressional champions—including sponsors Senators Coons (D-DE) and Murkowski (R-AK) and Representatives Quigley (D-IL-05) and Calvert (R-CA-41)—and all the tireless advocates who helped renew this historic legislation for five more years.”

Today’s law passage is groundbreaking and thanks to the significant efforts of I AM ALS’ community-led movement. Since ACT for ALS was first signed into law, I AM ALS has monitored and reported on the ground-breaking success of its implementation. Leading into the reauthorization year, I AM ALS built and deployed a comprehensive, multi-pronged advocacy campaign, including:

Building and strengthening relationships with Congressional champions,Deploying a vast grassroots army of volunteer leaders from across the country,Partnering with researchers, other organizations, and celebrity ambassadors—most notably the late actor Eric Dane and professional wrestler Tanea “Rebel” Brooks—to strengthen and amplify our message, andEngaging with top experts in government affairs and public relations.

This year alone, I AM ALS held more than 430 in-person and virtual advocacy meetings and calls, secured more than 38,000 online actions, sent more than 95,000 emails, and gathered more than 20,100 petition signatures in the final weeks before expiration.

Unlike any other legislation the neurodegenerative landscape has ever seen, ACT for ALS has already invested hundreds of millions of dollars into ALS research, provided investigational therapy access for more than 800 patients who would not otherwise have qualified, and built lasting infrastructure for future learnings.

“These past months didn’t just get a critical bill passed; they inspired a community that continually renews itself, welcomes new advocates, develops new leaders, and ensures that every generation is ready to fight for the next breakthrough,” said Troy Fields, volunteer co-chair of the I AM ALS legislative affairs team, and person living with ALS. “ALS is relentless, but we continue to prove so are we.”

“For the past five years, the ACT for ALS has advanced scientific research and helped people with ALS access the promising treatments they need. This reauthorization of the bill continues that work and lends hope to a future where there is a cure for ALS,” said Congressman Quigley. “I’m glad this important bill was signed into law, and I’m thankful to my colleagues in both the House and the Senate for getting this done.”

“I’m thrilled that the ACT for ALS Reauthorization Act has been signed into law, renewing our commitment to finding cures and treatments for ALS,” said Rep. Calvert. “As a Co-Chair of the bipartisan ALS Caucus, I know just how hard those impacted by ALS have worked to get this bill enacted and I applaud their tireless advocacy. With the ACT for ALS Reauthorization Act officially signed into law, we celebrate this victory while remaining focused on the work ahead to end this terrible disease.”

I AM ALS is calling on supporters to thank the Congressional champions who helped make this law possible at bit.ly/A4A-TY 

About I AM ALS

I AM ALS is a nonprofit organization leading what STAT News called the most successful patient advocacy campaign this century. We built a community movement to harness collective power and find treatments and a cure for ALS faster, while also creating lasting, systemic change. Our focus is on three areas:

Advocating for federal policy change to drive research, support, and treatments for ALS.Improving quality of life by providing volunteer and support opportunities to advocates and people living with ALS.Mobilizing and empowering advocates to raise awareness about ALS and other neurodegenerative diseases, and increase visibility of the ALS experience.

Learn more at www.iamals.org

View original content to download multimedia:https://www.prnewswire.com/news-releases/i-am-als-community-celebrates-as-act-for-als-becomes-law-and-makes-history-302928523.html

SOURCE I AM ALS

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