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Mather Economics and InsurAds Announce Strategic Partnership to Supercharge Publisher Revenue Optimization

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Mather Economics, a global leader in subscription revenue management, and InsurAds, a pioneer in digital advertising optimization, are thrilled to announce a new strategic partnership. This collaboration integrates InsurAds’ real-time attention metrics with Mather Economics’ robust first-party data analytics and AI-powered decision intelligence, providing groundbreaking revenue solutions for publishers and advertisers alike.

ATLANTA, July 11, 2024 /PRNewswire-PRWeb/ — Mather Economics, a global leader in subscription revenue management, and InsurAds, a pioneer in digital advertising optimization, are thrilled to announce a new strategic partnership. This collaboration integrates InsurAds’ real-time attention metrics with Mather Economics’ robust first-party data analytics and AI-powered decision intelligence, providing groundbreaking revenue solutions for publishers and advertisers alike.

“Our collaboration with InsurAds represents a powerful synergy that will enable publishers to maximize both advertising and reader revenue in real-time to drive long-term sustainability,” said Matt Lindsay (CEO of Mather Economics).

 

Driving Revenue Optimization with Advanced Analytics

With ongoing declines in traffic from Search and Social platforms, many news publishers are exploring new avenues for digital advertising growth. Advertising optimization through contextual targeting and attention time metrics is on the rise, with leading publishers enjoying double-digit growth in CPMs. Mather Economics can support news publishers seeking to deploy or enhance these strategies with validated first party data and audience segmentation, reinforcing the higher CPM rates that these strategies command. Additionally, the partnership with InsurAds will power more robust revenue optimization analytics, providing publishers with a 360-view of total revenue opportunity and enhancing Mather’s paywall decision intelligence (Sophi).

“Our collaboration with InsurAds represents a powerful synergy that will enable publishers to maximize both advertising and reader revenue in real-time to drive long-term sustainability,” said Matt Lindsay (CEO of Mather Economics).

Revolutionizing the Attention Economy

InsurAds is dedicated to leading the attention economy by unlocking the value of time and attention. Their Time & Attention Management Platform measures unique user attention down to the millisecond, creating a real-time, live audience of engaged users. This allows ads to be sold against attention time, generating a significant uplift in revenue for publishers and providing advertisers with the assurance that their ads are connecting to attention time from verified audiences.

Current solutions in this area leverage averaged attention time metrics driven by limited eye tracking sampling. While this approach has highlighted the importance of attention time metrics and has generated serious interest from advertisers seeking post-cookie solutions, only InsurAds offers real-time audience attention data at the unique user level.

“We are thrilled to partner with Mather Economics because this innovative approach that allows publishers to combine their first-party data with our real-time time and attention data, can revolutionize how publishers optimize their revenue,” said André Pareira (CEO of InsurAds). “Our combined expertise will create a new Ad Revenue Per User metric that will enable publishers to monetize their content more effectively.”

Benefits of the Partnership

The new ability to integrate InsurAds’ real-time attention data with Mather Economics’ analytics and first-party data will enable publishers to see the new advertising revenue opportunity alongside reader revenue data, to ensure optimization of revenue on both sides.

About Mather Economics

Mather Economics is a leading global solutions provider specializing in revenue management, data-driven analytics, and AI-powered technology (Sophi) for the media and publishing industries. With over 20 years of industry experience, Mather manages over $6B in annual recurring revenue across 400+ clients. Mather empowers publishers to unlock sustainable revenue and profit growth, allowing them to prioritize and fulfill their journalistic mission.

About InsurAds

InsurAds leads the attention economy with their AI-powered Attention Management Platform that sells ads against attention time by leveraging real-time data analytics on a unique user and impression level. Their solutions empower publishers to maximize their advertising revenue and establish a live audience connection.

For more information, please visit Mather Economics’ website and InsurAds’ website.

www.mathereconomics.com

www.insurads.com

Media Contacts:

Mather: Daniela Lomas daniela.lomas@mathereconomics.com

InsurAds: Nuno Brilha nbrilha@insurads.com

View original content to download multimedia:https://www.prweb.com/releases/mather-economics-and-insurads-announce-strategic-partnership-to-supercharge-publisher-revenue-optimization-302194454.html

SOURCE InsurAds

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Blueprint Capital Advisors CEO Jacob Walthour Featured on The New Jersey Business Media Podcast Discusses Access, Capital, and Opportunity for Entrepreneurs

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NEW YORK, June 19, 2026 /PRNewswire/ — Jacob Walthour, founder and CEO of Blueprint Capital Advisors and creator of the Power 100 initiative, appears as a featured guest on The New Jersey Business Media Podcast for a conversation focused on one of the most important — and often misunderstood — drivers of business growth: access.

Walthour’s work spans the intersection of business, capital markets, economic development, policy, and community impact. Through years of advising entrepreneurs, investors, institutions, and underserved communities, he has become a leading voice on how opportunity is created and why access often determines who succeeds.

In this latest podcast episode, Walthour moves beyond headlines and conventional narratives to explore a question that resonates with business owners across industries: Why do some entrepreneurs gain access to capital, relationships, and growth opportunities while others never reach the starting line?

“Most entrepreneurs think access to capital begins when they submit an application or pitch to investors,” said Walthour. “In reality, access starts much earlier, through relationships, visibility, trust, networks, and proximity to opportunity.” Facilitated exposure, he finds, can be the determining factor in whether firms expand their networks, procure new business, and position themselves for continuous growth.

The discussion provides context for the hidden dynamics that shape business outcomes while challenging common assumptions about funding and growth. Walthour shares his insights on:

Why capital flows the way it doesThe role relationships and credibility play in creating opportunityWhat entrepreneurs often misunderstand about accessHow business owners can position themselves to compete regardless of background, industry, or stage of growthThe practical steps entrepreneurs can take to build long-term access and unlock future opportunities

Drawing from experiences across investment management, business development, and economic impact initiatives, Walthour offers a candid perspective on what separates businesses that scale from those that remain overlooked. Oftentimes, the differential is not based on disparities of talent, but rather on which businesses are better versed in the architecture of power.

The episode is designed for entrepreneurs, founders, investors, and business leaders seeking a deeper understanding of how opportunity is created — and how to better position themselves for sustainable growth.

The full episode can be found here and is available on Apple Podcast, Spotify, YouTube, Instagram, TikTok, and LinkedIn.

About Blueprint Capital Advisors
Blueprint Capital Advisors is a strategic advisory and investment firm dedicated to connecting capital with opportunity across venture capital, private markets, and emerging investment platforms.

View original content to download multimedia:https://www.prnewswire.com/news-releases/blueprint-capital-advisors-ceo-jacob-walthour-featured-on-the-new-jersey-business-media-podcast-discusses-access-capital-and-opportunity-for-entrepreneurs-302805440.html

SOURCE Blueprint Capital Advisors

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In HelloNation, Hair Expert Rachel Swartz McCooey Explains Tape-Ins, Hand-Tied Rows, and Tape Rows for Hair Extensions and Fine Hair Care

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The article outlines how each extension method differs in installation, upkeep, and impact on natural hair health.

ROCHESTER, N.Y., June 19, 2026 /PRNewswire/ — What should you consider when choosing between tape-ins, hand-tied rows, and tape rows? That question is answered in a HelloNation article featuring insights from Rachel Swartz McCooey of Tru On Park in Rochester, New York.

The HelloNation article explains that selecting the right hair extensions depends on hair texture, lifestyle, and hair maintenance preferences. Tape-ins, hand-tied rows, and tape rows are all popular options, yet each method differs in installation, wear time, and daily hair care requirements. Understanding these distinctions helps protect fine hair, maintain hair volume, and support long-term hair health.

According to the article, tape-ins are especially suitable for fine hair because they are lightweight and quick to install. Pre-taped wefts are pressed into sections of natural hair, often allowing the service to be completed in under an hour. The article notes that tape-ins typically require maintenance every four to six weeks, depending on growth and placement. Because they do not rely on heavy sewing or tight braiding, they are considered a lower tension option when professionally applied.

The article also highlights that tape-ins appeal to clients seeking flexibility. They can be removed or reused with professional assistance and are often chosen for temporary or seasonal changes. This method allows clients to add hair volume or length while maintaining a manageable hair maintenance routine at home.

Hand-tied rows, sometimes called weft extensions, are sewn onto tracks created within the natural hair. The HelloNation article explains that this method takes longer to install and requires professional removal. It can provide significant length and fullness, but it is generally better suited for clients with enough density to support the added weight without stressing fine hair.

The article describes hand-tied rows as durable and secure, making them a practical choice for long-term wear. They tend to work well for individuals who frequently heat-style their hair or wear it in updos. Proper hair care is essential, including gentle brushing and avoiding heavy products near the sewn areas to reduce tangling and strain.

Tape rows combine elements of both approaches. The HelloNation article explains that strips are sewn into a row and then reinforced with tape or bonding for added stability. This technique is lighter than full hand-tied rows yet more durable than traditional tape-ins. Tape rows can be installed in multiple rows to increase hair volume while balancing comfort and longevity.

Maintenance for tape rows involves periodic repositioning by a stylist. The article notes that this option is often recommended for clients seeking a middle ground between flexibility and extended wear. It provides structure without requiring the same level of long-term commitment as full hand-tied rows.

The HelloNation article emphasizes that lifestyle plays a key role in choosing the right method. Tape-ins may suit busy schedules due to quicker appointments and simpler upkeep. Hand-tied rows may appeal to those who prefer secure extensions that handle frequent styling. Tape rows offer a balanced solution for clients who want durability along with moderate hair maintenance.

Ultimately, the article underscores that protecting natural hair should remain the priority. Professional placement, consistent salon check-ups, and careful at-home hair care reduce tension and prevent damage. By understanding how tape-ins, hand-tied rows, tape rows, hair extensions, fine hair, hair maintenance, hair volume, and hair care all connect, readers can make informed decisions that align with both style goals and hair health.

Tape-Ins, Hand-Tied Rows, or Tape Rows: Choosing the Best Extension features insights from Rachel Swartz McCooey, Hair Expert of Rochester, New York, in HelloNation.

About HelloNation
HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused publications and innovative “edvertising” approach, HelloNation delivers content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

View original content to download multimedia:https://www.prnewswire.com/news-releases/in-hellonation-hair-expert-rachel-swartz-mccooey-explains-tape-ins-hand-tied-rows-and-tape-rows-for-hair-extensions-and-fine-hair-care-302805441.html

SOURCE HelloNation

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Media Advisory – Minister Hodgson to make nuclear energy announcement

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NEWMARKET, ON, June 19, 2026 /CNW/ – The Honourable Tim Hodgson, Minister of Energy and Natural Resources, will make a significant announcement about Canada’s nuclear energy direction. Media availability will follow.  

Prior to the Minister’s press conference, Government of Canada officials will host an embargoed media technical briefing.

1)  Media Technical Briefing

Event: Virtual (via Zoom)
Date: Monday, June 22, 2026
Time: 11:00 a.m. ET

2)  Press Conference

Event: Hybrid (in person and virtual)
Date: Monday, June 22, 2026
Time: 12:30 p.m. ET

All accredited media are asked to pre-register by emailing media@nrcan-rncan.gc.ca. Details on how to participate will be provided upon registration.

Embargo Terms

By participating, media understand and agree to the terms of the embargo. The embargo on the documents and information provided will remain in effect until Minister Hodgson starts delivering his remarks at the press conference on June 22, 2026. Participants will not publicly discuss or release the materials or information in any manner until the embargo is lifted.

The technical briefing will be on background only and on a not-for-attribution basis. Should the terms of the embargo be breached, participants and/or their organizations may not be permitted to participate in future Government of Canada embargoed briefings. 

Accessing Embargoed Documents

Participants should contact Media Relations at the Department of Natural Resources Canada at media@nrcan-rncan.gc.ca to receive briefing materials in advance. By receiving materials in advance, participants agree to keep them under embargo until the embargo is lifted, as per above.

Follow Natural Resources Canada on LinkedIn.

SOURCE Natural Resources Canada

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