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Milk Partners with AirAsia rewards to bring Web3 exclusive events in The Sandbox

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2 years ago

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“United for global expansion beyond borders and sectors.”

– MiL.k partnered with AirAsia rewards for global marketing collaboration and web3 exclusive events on The Sandbox. 

– Plans to introduce MiL.k to global users through AirAsia rewards, a travel loyalty program with over 33 million members globally, and The Sandbox, one of the most representative metaverse platforms in the world. 

– MiL.k will continuously discover its use cases satisfying both partners and users through the differentiated marketing activities.

KUALA LUMPUR, Malaysia, July 11, 2024 /PRNewswire/ — For advancing the Web3 era, leaders of each industry had decided to establish a transcendent cooperative partnership.

Milk Partners, the operating company of the blockchain based loyalty integration platform “MiL.k”, announced a global marketing collaboration on 11th with Asean’s leading travel rewards program “AirAsia rewards” and “The Sandbox”, the global metaverse platform with over 5 million users globally.

On 20th June (Thursday), Jungmin Cho, CEO of Milk Partners, Nicole Tan, Head of AirAsia rewards, and George Wong, country manager of The Sandbox Malaysia and SEA Partnerships attended the announcement of global marketing partnership at AirAsia MOVE office in Kuala Lumpur, Malaysia.

Through this partnership, the three companies have committed to actively collaborate in co-marketing initiatives, targeting global users to participate in metaverse events and offering rewards to those participants.

This collaboration between the three companies has been made based on the reliability and global network of MiL.k, which has established its presence as the innovation model in the loyalty market, by expanding its partnership with major global partners.

MiL.k is a blockchain based service that can exchange points or mileage of various companies with Milk Coin. It is providing the point exchange service by partnering with major players in Korea such as SK OK Cashbag (SK Group’s loyalty platform), Lotte L.Point (Lotte Group’s loyalty platform), CU, Megabox (Representative theater), Yanolja (No.1 OTA), Jinair (LCC of Korean air), Dailyhotel (Premium OTA) and overseas partners like AirAsia (Global airline) and GetPlus (loyalty coalition of Djarum Group).

AirAsia rewards run a comprehensive loyalty platform for the entire AirAsia group of companies to power its synergistic travel and lifestyle businesses such as airlines, online travel agent (OTA), logistics, aviation services, e-commerce, financial services, and more. The rebranded travel app – AirAsia MOVE (formerly known as AirAsia Superapp), is an all-in-one travel platform that allows users to book flights, hotels, and plan trips effortlessly.

The Sandbox is a metaverse platform that provides unique and immersive blockchain experiences to users and supports them to freely generate profits through creations. It is actively collaborating with more than 800 major global companies, including △Adidas △ Warner Music Group △ Gucci, etc.

Jungmin Cho, CEO of Milk Partners said “We will provide the new marketing channels to the partners and develop its use case to provide real benefits to users. As much as we build more use cases, MiL.k will build great references and it will lead MiL.k to be informed and approached to global users easily.”

Nicole Tan, Head of AirAsia rewards, said, “In 2022, we launched a partnership between AirAsia rewards and MiL.k, enabling members to exchange their AirAsia points and Milk Coins. With the extended collaboration now including The Sandbox, we expect to offer unique and innovative member engagement initiatives in the metaverse. This demonstrates our ongoing commitment to provide an enhanced and more satisfying point experience to our members.”

George Wong, country manager of the Sandbox Malaysia and SEA Partnerships, said “This collaboration is a true manifestation of the collaborative spirit in Web3. We are extremely excited that a Malaysian and regional institution like AirAsia rewards is being supported by someone as innovative as MiL.k to develop truly engaging experiences in The Sandbox. Personally, I can’t wait to see what innovation this partnership between MiL.k and AirAsia rewards would deliver and it’s something I believe will be looked forward to by fans in Southeast Asia and beyond.”

On another note, MiL.k recently launched ‘play CU X MiL.k’, the co-marketing activity with CU and The Sandbox, continuing its collaboration expansion with various global partners.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/milk-partners-with-airasia-rewards-to-bring-web3-exclusive-events-in-the-sandbox-302193979.html

SOURCE Milk Partners

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Booking.com’s Latest Travel and Sustainability Research Reveals Australian Generational Paradox

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May 3, 2026

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SYDNEY, May 4, 2026 /PRNewswire/ — Today Booking.com released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from 32,500 travellers across 35 markets globally, including 1,000 from Australia, this year’s research highlights a generational paradox.

While 83% of Australian travellers say that more sustainable travel is important to them, older generations demonstrate greater commitment through concrete actions, despite younger generations often expressing stronger sustainability intentions.

Older generations demonstrate greater commitment through concrete sustainable actions, with almost two–thirds of Boomers across Asia Pacific (63%) saying they will shop more at local, independent stores on their trips, three–quarters (75%) planning to reduce general waste, and 63% intending to reduce energy consumption, higher than Gen X, Millennials and Gen Z.However, younger travellers are leading in cultural and conservation management; more than a quarter of Gen Z (27%) and Millennials (26%) participated in a tour or activity that contributed to the health or conservation of the local ecosystem or wildlife.Extreme weather is actively reshaping travel choices. Nearly three-quarters of Australian travellers said they consider extreme weather risk when choosing both destination (72%), and timing (75%), and 27% reported having cancelled or changed trip plans in the past twelve months due to extreme weather or natural disaster.Australian travellers are shifting when and where they travel, seeking reliable climates and comfort. 43% say they plan to avoid overcrowded tourist destinations, 42% plan to travel outside of peak season, and 26% will seek out destinations with cooler temperatures.In 2025, travellers booked more than 100 million room nights on Booking.com at accommodation partners with a third-party sustainability certification, including at 363 third-party certified Australian properties.

To find Booking.com’s full 2026 research, visit here.

 

View original content:https://www.prnewswire.com/apac/news-releases/bookingcoms-latest-travel-and-sustainability-research-reveals-australian-generational-paradox-302760310.html

SOURCE Booking.com

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Florida Physician Specialists Data Breach: Edelson Lechtzin LLP Launches Investigation into Exposure of Personal Information

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4 hours ago

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May 3, 2026

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National class action firm offering free case evaluations to individuals impacted by the Florida Physician Specialists cybersecurity incident

JACKSONVILLE, Fla., May 3, 2026 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims arising from the Florida Physician Specialists data breach. Florida Physician Specialists learned of the cybersecurity incident between November 27 and 29, 2025.

What Happened

Florida Physician Specialists discovered that its network was hacked between November 27 and 29, 2025. An investigation launched in late November 2025 confirmed that an unauthorized third party accessed its network. The review of the exposed data was completed on April 6, 2026.

Information Exposed

Affected personal data includes full names and one or more of the following: Social Security numbers, driver’s license numbers or state identification numbers, other government identification numbers, financial account information, credit or debit card information, medical information, and/or health insurance policy information.

Who May Be Impacted

Individuals who received a data breach notification from Florida Physician Specialists may face an increased risk of identity theft and fraud.

Your Legal Options

Edelson Lechtzin LLP is investigating a potential class action to pursue legal remedies on behalf of individuals whose sensitive personal data may have been compromised in the Florida Physician Specialists breach. The firm will evaluate your rights and potential claims at no cost.

Recommended Protective Steps

Review account statements and credit reports regularly and remain vigilant for suspicious activity. Confirm whether your information was involved in the Florida Physician Specialists incident and preserve any letters or emails you received about the breach. Consider placing fraud alerts and credit monitoring.

Contact Us for a Free Case Evaluation

Speak confidentially with a data privacy attorney today: Marc Edelson, Esq., Edelson Lechtzin LLP, 411 S. State Street, Suite N-300, Newtown, PA 18940; Phone: 844-696-7492 ext. 2; Email: medelson@edelson-law.com; Web: www.edelson-law.com. Or click HERE to request a free consultation.

About Florida Physician Specialists

Based in Jacksonville, Florida, Florida Physician Specialists is a multi-specialty private physician practice serving patients in Northeast Florida.

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to data breach litigation, the firm handles class and collective actions involving securities and investment fraud, federal antitrust violations, ERISA employee benefit plans, wage theft, and consumer fraud

Media and Partnership Inquiries: Use the contact information above to connect with our team regarding interviews, co-counsel opportunities, and referral partnerships.

Legal Notice: This press release may be considered Attorney Advertising in some jurisdictions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/florida-physician-specialists-data-breach-edelson-lechtzin-llp-launches-investigation-into-exposure-of-personal-information-302760742.html

SOURCE Edelson Lechtzin LLP

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Sandhills Medical Foundation, Inc., d/b/a Sandhills Medical Data Breach: Edelson Lechtzin LLP Launches Investigation into Exposure of Personal Information

Published

4 hours ago

on

May 3, 2026

By

National class action firm offering free case evaluations to individuals impacted by the Sandhills Medical cybersecurity incident

MCBEE, S.C., May 3, 2026 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims arising from the Sandhills Medical data breach. Sandhills Medical learned of the cybersecurity incident between November 27 and 29, 2025.

What Happened

On May 8, 2025, Sandhills Medical discovered it had been the victim of a ransomware attack. Sandhills Medical began an investigation with the help of cybersecurity experts and a forensic firm. That investigation determined an unauthorized third party accessed Sandhills Medical’s server directly and obtained personal information for select patients.

Information Exposed

Affected personal data includes names, personal health information, and birth dates. This data breach has affected an estimated 169,017 people.

Who May Be Impacted

Individuals who received a data breach notification from Sandhills Medical may face an increased risk of identity theft and fraud.

Your Legal Options

Edelson Lechtzin LLP is investigating a potential class action to pursue legal remedies on behalf of individuals whose sensitive personal data may have been compromised in the Sandhills Medical breach. The firm will evaluate your rights and potential claims at no cost.

Recommended Protective Steps

Review account statements and credit reports regularly and remain vigilant for suspicious activity. Confirm whether your information was involved in the Sandhills Medical incident and preserve any letters or emails you received about the breach. Consider placing fraud alerts and credit monitoring.

Contact Us for a Free Case Evaluation

Speak confidentially with a data privacy attorney today: Marc Edelson, Esq., Edelson Lechtzin LLP, 411 S. State Street, Suite N-300, Newtown, PA 18940; Phone: 844-696-7492 ext. 2; Email: medelson@edelson-law.com; Web: www.edelson-law.com. Or click HERE to request a free consultation.

About Sandhills Medical

Based in McBee, South Carolina, Sandhills Medical operates as a Federally Qualified Community Health Center (FQHC) that provides community-based primary health care services.

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to data breach litigation, the firm handles class and collective actions involving securities and investment fraud, federal antitrust violations, ERISA employee benefit plans, wage theft, and consumer fraud

Media and Partnership Inquiries: Use the contact information above to connect with our team regarding interviews, co-counsel opportunities, and referral partnerships.

Legal Notice: This press release may be considered Attorney Advertising in some jurisdictions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sandhills-medical-foundation-inc-dba-sandhills-medical-data-breach-edelson-lechtzin-llp-launches-investigation-into-exposure-of-personal-information-302760743.html

SOURCE Edelson Lechtzin LLP

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