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Sports Betting Market Maryland Hits USD 5.37 Bn in Mobile Wagers, Tennessee Surges 49% in June; Super Group Exits U.S. Over Betway Profit Concerns, Finds Maximize Market Research

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PUNE, India, July 11, 2024 /PRNewswire/ — The research methodology utilized in analysing the Sports Betting Market encompasses a thorough approach that combines primary data which is often collected through surveys, interviews, and focus groups with industry experts, bettors, and stakeholders such as regulators. This allows for firsthand insights into market trends, consumer behaviour, and regulatory challenges and secondary research utilizing reports from government sources, industry publications, and financial statements. Market sizing and forecasting techniques are employed alongside competitive analysis to provide valuable insights into the market landscape. The report encompasses platform, technology, game type and betting type segments and their analysis, which elucidates their influence on the market. The estimation methodology often adopts a bottom-up approach to accurately determine market sizes. 

Reports on competitive analyses encompass company overviews, financial performances, product portfolios, and strategies of key players in the sports betting market. To assess strengths and weaknesses, a comprehensive SWOT analysis was conducted, while a PESTLE analysis was carried out to understand the impact of macroeconomic factors on the market. Also, the report includes detailed analyses of investments made by market players to enhance their global presence.

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The Sports Betting Market size was valued at USD 93.62 Billion in 2023 and the total Sports Betting revenue is expected to grow at a CAGR of 10.78 % from 2024 to 2030, reaching nearly USD 190.48 Billion by 2030.

Global Sports Betting Market 2023-2027: Key Highlights

Market Size in 2023:

93.62 Bn

Market Size in 2030:

190.48 Bn

CAGR:

10.78 %

Forecast Period:

2024-2030

Base Year:

2023

Number of Pages:

229

No. of Tables:

138

No. of Charts and Figures:

193

Regional Scope: 

North America, Europe, Asia Pacific, and Africa, South America

Report Coverage: 

Market Share, Size and Forecast by Revenue | 2023−2030, Market Dynamics, Growth Drivers, Restraints, Investment Opportunities, and Key Trends, Competitive Landscape, Key Players Benchmarking, Competitive Analysis, MMR Competition Matrix, Competitive Leadership Mapping, Global Key Players’ Market Ranking Analysis.

Historic Market Size 2017-2023CAGR of the market during 2024-2030.Detailed information on factors that will assist Sports Betting market growth during the next seven years.An estimation of the Sports Betting market size and the impact of country’s GDP on Sports Betting market.Forecasts on upcoming trends and changes in consumer behaviour.The growth of the Sports Betting marketAnalysis of the competitive landscape and detailed information on companies.Comprehensive details of factors that will impede the growth of Sports Betting companies.

Competitive Landscape

The Sports Betting Market includes the presence of several global as well as regional key players. A few prominent players that offer Sports Betting in the market are Betson AB, Flutter Entertainment PLC, DraftKings Co., Ltd., Kindred Group PLC, 1XBET, 22BET, Sports Pesa, FORTUNA ENTERTAINMENT GROUP, LAS VEGAS SANDS CORPORATION (U.S.), Entain (U.K.), MGM Resorts International, Wynn Resorts Holdings LLC., NOVIBET (Greece), Galaxy Entertainment Group Limited, Resorts World at Sentosa Pte. Ltd., Sun International, RTSmunity a.s., Sky Infotech and others.

The sports betting market is making another exciting offering in 2024

In 2024, Vermont is set to launch mobile sports betting on January 11 after Governor Phil Scott signed the bill in June 2023. The event is well underway and marks an important step towards nationwide sports betting continuity. New users in Vermont can earn up to $300 in sign-up bonuses from FanDuel and DraftKings at launch. Meanwhile, plans for an early January 2024 launch in North Carolina have been delayed. While no date has been set, state law mandates its actual installation by June 2024. The goal is to implement sports betting in time for March Madness, despite the initial setbacks.DraftKings launched a new peer-to-peer competition game in late 2023 called Pick6. Players outside of legal gambling states can participate by making up to six over or under predictions in statistics. Reports like Prize Picks and Underdog Fantasy are popular, and the format blurs the line between gambling and fantasy sports, leading to controversy. Despite the criticism, DraftKings aimed to capitalize on this market segment. It is the first major game book to venture into this space, and may inspire others to follow suit for additional revenue.Twelve states, including Alabama, Alaska, California, Georgia, Hawaii, Idaho, Minnesota, Missouri, Oklahoma, South Carolina, Texas and Utah, still do not allow any legal sports betting. Meanwhile, states like New Mexico, Delaware and North and South Dakota allow in-person but not online gambling. As major markets, California and Texas are expected to remain without legalized sports betting for one year. California faced challenges from its Tribal Game Commission, delaying progress. In Texas, Gov. Dan Patrick has blocked the effort, and with no legislative session in 2024, any legislative proposals will have to wait until 2025, despite resident support.

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Market Overview

Sports betting is gradually proving to be another source of revenue for the sports industry; billions of dollars are spent on various athletic performances every year. The legalization of sports betting in many countries has created new opportunities for collaboration between sports bodies and betting companies, which has led to increased revenues. Therefore, the sports betting sector contributed a large portion of its global revenue slice of the sports market. It has also promoted engagement and passion for sports among fans as those who are watching the games stand to benefit from the outcome financially. Nevertheless, some possible ethical issues and other adverse effects have been voiced concerning sports betting, including the tendency for match-fixing and gambling disorders, which have become an obstacle to the development of the sports betting market.

In 2023, the sports betting industry in America experienced significant growth, marked by the launch of multiple new markets and the introduction of new sportsbook brands. States like Ohio, Kentucky, Massachusetts, and Maine began to embrace sports betting, helping create a vibrant industry. Ohio in particular emerged as a key state with more than $7 billion in wagers and substantial taxable revenue. Massachusetts implemented changes to advertising laws for sports publications, affecting state promotion guidelines. Meanwhile, Florida saw the revival of its sports betting market following legal challenges, with the Hard Rock Bet app re-entering the scene after court rulings favored its operations. Newcomers like Fanatics Sportsbook and ESPN BET have entered the fray, signaling a potential shift in market leadership dominated by established players like FanDuel and DraftKings. Overall, 2023 will be remembered as a pivotal year for the sports betting industry in the United States, marked by expansion, regulatory challenges and the influx of impressive new operators.

Sports betting in 2024 is painted with brushstrokes of innovation, personalization and cutting-edge technology.  As the industry continues to evolve, bookmakers can expect a more immersive, safe and social experience. From the rise of esports to the integration of cryptocurrency and sophisticated betting in sports, the future of sports betting will be a testament to how flexible and revolutionary an industry can be that continues to push the boundaries of what’s possible.

Segment Overview

MMR has segmented the market based on by Platform (Online, Offline), by Game Type ( Football, Baseball, Basketball, Hockey, Cricket, Boxing, Horse racing, Other), by Betting Type (Fixed Odds Wagering, Exchange Betting, Live/In-Play Betting, eSports Betting, Others), and Region (APAC, Europe, North America, Middle East and Africa, and South America).

Based on the Platform segment, the Online Platform sub-segment dominated the global sports betting industry. Thanks to the changing customer preferences, emerging trends, and local special circumstances, the online segment held the highest revenue share of 62.70% in 2023. The segment is further expected to grow at a substantial CAGR and offer lucrative growth opportunities for the sports betting market players during the forecast period. The convenience and accessibility of online platforms have made it easier for customers to place bets on their favorite sports events from the comfort of their homes, leading to an increase in participation. The integration of advanced technologies, such as live streaming and in-play betting, has enhanced the overall betting experience for customers. The rising adoption of mobile devices for online betting is also driving the segment’s growth, as customers can now place bets anytime and anywhere.

Several key trends have shaped the future of online sports betting.  Mobile betting continues, making it easier and offering an enhanced experience through improved apps. Betting on sports is on the rise, helped by real-time updates and integration with streaming services for dynamic betting options.  Cryptocurrency adoption is expanding, allowing for faster transactions and greater privacy, although withdrawal methods are still worth considering. AI and data analytics play a key role in decision-making, from predicting outcomes to detecting anomalies. Esports gambling is booming, with growing markets and partnerships fueling its popularity. Regulatory changes around the world, such as the recent introduction of Brazilian legislation, reflect an increasing number of industries that are being scrutinized for their compliance and consumer protection. Virtual Reality (VR) and Augmented Reality (AR) are emerging technologies poised to revolutionize gambling experiences, providing an immersive environment and enhanced fan engagement. Through platforms such as social media and peer communities, social betting provides an interactive experience and community engagement.

Since the legalization of sports betting in the United States, the industry has experienced phenomenal growth. In February 2024, total alcohol consumption in all states with legalized sports betting was exceed $310 billion. Leading the pack are New Jersey, Nevada, New York, Illinois and Pennsylvania, which together account for more than half of the alcohol. In 2023 alone, the total sports betting arm reached more than $119 billion, up 28% from last year. This follows the biggest growth since 2021, when total consumption was $57 billion, driven by the legalization of sports betting in several new countries. A key driver of this growth is the increasing number of people involved in sports betting. From January to December 2021, the number of adults betting on sports regularly increased by 80%. As of January 2024, legal sports betting will be available in 38 states, most of which allow retail betting, and about 30 allow online betting. FanDuel and DraftKings dominate the market, holding most of the market share together. FanDuel remained in first place but faced competition from DraftKings, which briefly surpassed it in late 2023, before FanDuel regained the lead in early 2024. This competitive edge highlights the rapid growth and competition in the US. emphasis on the sports betting industry.

Sports Betting Handle, Revenue, Hold, & Taxes Statistics by State in Most Recent Month

RANK

STATE

HANDLE

REVENUE

HOLD

TAXES

MONTH

1

New York

$1,965,468,151

$211,706,706

10.80 %

$107,887,645

Jan-24

2

New Jersey

$1,719,170,088

$170,758,334

9.90 %

$24,346,725

Jan-24

3

Illinois

$1,314,056,821

$126,360,303

9.60 %

$20,517,094

Dec-23

4

Pennsylvania

$858,106,230

$97,672,796

11.40 %

$25,169,556

Jan-24

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Geography Overview

The United States led the North America sports betting market with the highest revenue share of 78.45% in 2023 and the United States sports betting market is expected to grow at a CAGR of 8.12% during the forecast period. According to the MMR analysis, there has been substantial growth and financial influence of the sports betting industry in the United States in recent years. The total United States tax revenue, from sports betting, has exceeded USD 5 billion, achieved in less than six years since its legalization beyond Nevada’s borders in 2018. In 2023, over 40% of the total tax revenue, worth USD 2.15 billion was generated from sports betting, indicating a prosperous year for sportsbook operators. The known hold on total sports betting income remained at 9.1%, significantly above the industry average of 7% in 2022.

Related Reports:

Online Gambling and Betting Market size is expected to reach nearly USD 132.99 Billion by 2030 with a CAGR of 9.98% during the forecast period.

Global Board Sports Market is projected to grow at a CAGR of 5.3% during the forecast period, from 2024 to 2030, to reach a market size of USD 52.90 Bn. by 2030, up from USD 36.85 Bn. in 2023.

B2B Sports Nutrition Market was valued at USD 4.50 billion in 2023 and is expected to grow to USD 7.29 billion by 2030, at a CAGR of 7.14 % during the forecast period 2024-2030.

Fantasy Sports Market size was valued at USD 25.97 Billion in 2023 and the total Fantasy Sports revenue is expected to grow at a CAGR of 7.8% from 2024 to 2030, reaching nearly USD 57.4 Billion by 2030.

Sports Betting Kiosk Market is expected to grow at a CAGR of 7.05% during the forecast period and the market is expected to reach US$ 2.41 Bn. by 2030.

About Maximize Market Research:

Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems.

Contact Maximize Market Research:
3rd Floor, Navale IT Park, Phase 2
Pune Bangalore Highway, Narhe,
Pune, Maharashtra 411041, India
sales@maximizemarketresearch.com
+91 96071 95908, +91 9607365656
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When Trade Reaches New Markets, Money Has to Keep Pace

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What conversations at the 140th Canton Fair reveal about market expansion, working capital and the growing role of stablecoins in cross-border commerce.

HONG KONG, Nov. 5, 2026 /PRNewswire/ — Ask an exporter walking the halls of the third phase of the 140th Canton Fair who their buyers are this year, and the answer looks different than it did five years ago. Alongside familiar names from Western Europe and North America are buyers from across the Middle East, South Asia, and North Africa, sourcing footwear, apparel, auto parts and medical devices in volumes that have stopped being a side conversation.

A garment exporter describing growing order volume into South Asian markets. A newly verified auto parts buyer placing orders out of North Africa. A travel platform at the fair asking not for a product demo but for an API integration. None of these are isolated anecdotes. They describe where a meaningful share of demand at this fair is actually coming from, and that map is shifting faster than the financial infrastructure built to serve it.

Real Demand, a Financial Network Still Catching Up

The conventional narrative treats these markets as marginal because they are harder to serve. That framing gets the problem backwards. The difficulty is not a lack of buying power. It is that the financial plumbing connecting these corridors to suppliers has not caught up with the demand now moving through them. Correspondent banking networks reaching into these regions tend to be thinner, local currency convertibility is often inconsistent, and a conventional wire transfer can take days to clear with fees that are hard to predict in advance.

That is why, in booth-side conversations this year, buyers increasingly ask less about price and more about settlement: whether there is a stablecoin channel, whether a direct API integration is possible. That is not a crypto preference showing up at a trade fair. It is a search for certainty, in corridors where the conventional banking system does not offer much of it.

The categories at the center of this phase of the fair, apparel, footwear, auto parts and medical devices, mostly run on tight seasonal production calendars oriented around year-end demand. Factories commit to raw materials and labor well before a buyer’s final payment clears. When settlement with a new, geographically distant buyer takes several days to move through multiple correspondent banks, that is not a minor inconvenience. It is a direct hit to how much working capital a factory can keep in motion during its busiest quarter.

The real risk for these exporters is no longer simply whether a buyer will pay. It is whether the payment will land fast enough to keep production and shipping on schedule. In a quarter with zero slack in the calendar, a payment delay and a cash flow problem are the same thing.

Two Rails, One System

This is the specific problem PhotonPay’s infrastructure is built to close. Its multi-asset wallet holds fiat currencies and stablecoins together, rather than treating them as separate systems a business has to manage on its own. Local collection capabilities span more than twenty currencies, giving exporters a way to receive payment close to where their buyers actually are. Integrated on- and off-ramp services connect fiat and stablecoins directly, 24/7 foreign exchange removes the constraint of banking hours, and global payouts in fiat or stablecoin reach more than 200 countries and territories.

The need for connected financial infrastructure extends beyond businesses managing their own cross-border transactions. Travel platforms, cross-border ERP providers and other technology businesses are increasingly looking to integrate financial services directly into their products and workflows. Through its embedded finance capabilities, PhotonPay enables platforms to incorporate global accounts, payments and card issuing without having to build the underlying financial infrastructure themselves. The company now works with more than 100 enterprise and platform partners, extending its Financial OS into a broader range of business applications.

PhotonPay recently closed a US$40 million Series C round to accelerate the development of its stablecoin-centric Financial Operating System (Financial OS). The new capital will support the expansion of its multi-asset wallet capabilities, global card issuing and local clearing infrastructure in key markets, as well as the development of an agent-ready financial execution layer. Together, these investments will strengthen the infrastructure connecting global liquidity with local financial networks, while preparing the platform for increasingly automated financial workflows.

As the buyer base for exporters expands into a wider range of markets, the ability to move money efficiently will become an increasingly important part of global competitiveness. Businesses need more than access to new buyers; they need financial infrastructure that allows them to collect, convert and deploy capital across borders with greater flexibility. Trade routes are expanding. The financial infrastructure supporting them needs to keep pace.

About PhotonPay

Founded in Hong Kong in 2015, PhotonPay is a global fintech company building a next-generation, stablecoin-centric Financial Operating System (Financial OS). Its API-first architecture brings together multi-asset wallets supporting stablecoins and fiat currencies, global money movement, foreign exchange, global card issuing, embedded finance, and local clearing infrastructure, connecting digital and traditional financial rails within an integrated financial system.

PhotonPay operates 16 offices worldwide, employs nearly 600 people, and holds 34 payment and financial licenses and regulatory authorizations across the Americas, Europe and Asia. The company serves businesses across more than 200 countries and territories.

For more information, visit www.photonpay.com.

Disclaimer

This material is for general informational purposes only and does not constitute legal, regulatory, tax, accounting, or investment advice, nor an offer or solicitation for any product or service. The availability, features, and regulatory treatment of PhotonPay’s products and services may vary depending on the user’s location, business model, and the laws and regulations that apply. Any descriptions of functionality, performance, efficiency, cost savings, or compliance support (including, without limitation, references to “real‑time”, “24/7”, “high‑efficiency”, or “compliant” solutions) are aspirational or forward‑looking in nature. Actual outcomes may differ due to market conditions, technological constraints, and regulatory developments, and PhotonPay makes no express or implied representation, warranty, or guarantee as to the achievement of any particular result.

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Finshape launches Agentic DBOS: agentic AI already supporting digital banking projects

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PRAGUE, Nov. 5, 2026 /PRNewswire/ — Finshape has launched Agentic DBOS (ADBOS), adding agentic AI to its established Digital Bank Operating System (DBOS). The solution helps banks analyse, design, develop, test and launch digital services faster, while helping them understand customer needs, deliver hyper-personalised interactions and improve customer servicing.

ADBOS is already in use, including in projects for OTP Group. Finshape’s delivery team uses ADBOS agents in its daily work, and the first digital application developed with their support is now in production. In recent Finshape projects, initial production versions of digital services went live in 6–7 months using ADBOS, compared with 9–12 months for comparable MVPs developed previously.

Banks can benefit from faster delivery, better user and customer experiences, lower servicing costs and new revenue opportunities. But in a highly regulated industry, AI must be predictable, auditable and firmly under banks’ control. ADBOS builds on DBOS, used by more than 100 banks worldwide, and Finshape’s three decades of banking expertise. Its AI agents work with banking platforms already in place.

“ADBOS marks a turning point for Finshape and for our clients. It’s a new way for banks to build, launch and scale digital experiences, faster and smarter than ever before. Banks don’t need another layer of technology. They need a foundation built for what comes next. ADBOS is that foundation. It gives banks the speed, intelligence and control to compete on their own terms.”

— Neil Budd, CEO, Finshape

“The project is progressing at a strong pace, and the close cooperation between our teams has played an important role in that. We are happy with the way we are working together and with the results delivered so far, and we look forward to building on this momentum.”

— András Sebők, CIO, OTP Bank

About Finshape

Finshape provides digital banking solutions backed by more than 36 years of experience. Its 600-plus employees support 116 banking clients across 44 countries, helping financial institutions accelerate digital transformation, improve operational efficiency and strengthen digital customer interactions.

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Sasken Selected to Support Strategic Connectivity Platform Programme with Leading European Automotive Software Company

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Multi-year engagement spans software, hardware and validation services for next-generation telematics control units

BENGALURU, India, Nov. 5, 2026 /PRNewswire/ — Sasken Technologies Ltd. (BSE: 532663) (NSE: SASKEN), a global leader in product engineering and embedded software solutions, today announced a multi-year engineering engagement with the software company of a leading European automotive group. Under the programme, Sasken will provide software development, systems integration, hardware engineering and validation services to support the development and commercialisation of next-generation telematics control units (TCUs) for global vehicle platforms. The engagement further strengthens Sasken’s position as a trusted engineering partner for connected, software-defined vehicles.

As the automotive industry accelerates its transition toward software-defined vehicles, telematics platforms have become a critical foundation for connected services, over-the-air updates, diagnostics, fleet management, cybersecurity and future mobility applications. The programme leverages Sasken’s expertise across cellular technologies, modem platforms, embedded software, hardware engineering, system validation and connected mobility solutions to accelerate product readiness and deployment across multiple international markets.

The engagement validates Sasken’s chip-to-cognition approach by bringing together capabilities across silicon platforms, connectivity technologies, embedded systems, hardware design and large-scale validation. This end-to-end engineering capability enables Sasken to support customers from platform architecture and hardware development through software integration, testing and commercial deployment.

The programme will involve close collaboration between Sasken and customer engineering teams across hardware design, software development, integration and validation activities. The joint focus will be on delivering production-grade telematics solutions that meet the performance, quality and reliability requirements of global vehicle programmes.

Speaking about the engagement, Tero Pernu, Head of Business, Finland & EU, Sasken Technologies, said:

“This engagement demonstrates the customer’s confidence in Sasken’s ability to support complex automotive connectivity programmes spanning hardware, software and validation domains. Modern telematics platforms are becoming increasingly central to the connected vehicle experience, requiring deep expertise across multiple technology layers. By combining our automotive engineering capabilities with advanced connectivity and product development expertise, we will help accelerate the delivery of next-generation telematics solutions to global markets. We look forward to building a long-term strategic collaboration and creating measurable value throughout the programme lifecycle.”

Reliable connectivity is a key enabler of modern vehicle services and future mobility experiences. Sasken contributes deep expertise in telematics platforms, cellular technologies, product engineering, and validation, supporting the development and deployment of next-generation TCU platforms across global markets. This collaboration is expected to play an important role in enabling advanced connected mobility solutions and delivering seamless user experiences worldwide.

Speaking on the occasion, Rajiv C. Mody, Chairperson, Managing Director and CEO, Sasken Technologies, said:

“The automotive industry is undergoing one of the most significant transformations in its history as vehicles become increasingly connected, intelligent and software-driven. This strategic engagement highlights Sasken’s ability to support global OEMs in delivering complex product engineering programmes that span hardware, software and connectivity domains. It further strengthens our position as a partner of choice for connected mobility innovation and reinforces our long-term growth strategy in the automotive sector.”

The programme will be delivered through Sasken’s global engineering organisation, combining specialised automotive expertise in Europe with the company’s broader product engineering capabilities. The engagement expands Sasken’s automotive footprint and supports continued growth in connected mobility, next-generation connectivity solutions and software-defined vehicle technologies.

About Sasken Technologies

Sasken Technologies is a global leader in Product Engineering and Embedded Software, delivering concept-to-market and chip-to-cognition R&D solutions across semiconductors, automotive, industrials, consumer electronics, smart devices, satellite communications, telecom and transportation. For more than 36 years, Sasken has supported over 100 Fortune 500 companies and powered more than a billion devices worldwide. With engineering and delivery centres in India, Finland, Germany, Japan, China and the United States, Sasken helps customers solve complex engineering challenges across the product lifecycle.

For more information, visit www.sasken.com.

 

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