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Multi Utility Vehicle (MUV) Rental Market size is set to grow by USD 14.12 billion from 2024-2028, Growth of travel and tourism industry to boost the market growth, Technavio

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NEW YORK, July 18, 2024 /PRNewswire/ — The global multi utility vehicle (MUV) rental market  size is estimated to grow by USD 14.12 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  23.59%  during the forecast period.  Growth of travel and tourism industry is driving market growth, with a trend towards growing incorporation of advanced digital technologies in car rental services. However, rising number of car-sharing services  poses a challenge. Key market players include Airport Van Rental, Aspark Holidays Pvt. Ltd., Autorent Car Rental LLC, Avis Budget Group Inc., Carzonrent India Pvt. Ltd., Centauro Rent a Car S.L.U., DriiveMe Ltd., Enterprise Holdings Inc., Europcar Mobility Group SA, Expedia Group Inc., Getaround Inc., GO Rentals Auckland Ltd., Hertz Global Holdings Inc., Localiza Rent a Car SA, Movida Participacoes SA, SIXT SE, Turismo Gargo SA de CV, Turo Inc., Uber Technologies Inc., and Zoomcar India Pvt. Ltd..

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2017 – 2021

Segment Covered

Type (Passenger vehicles and Cargo vehicles), Application (Leisure and Commercial), and Geography (North America, Europe, APAC, Middle East and Africa, and South America)

Region Covered

North America, Europe, APAC, Middle East and Africa, and South America

Key companies profiled

Airport Van Rental, Aspark Holidays Pvt. Ltd., Autorent Car Rental LLC, Avis Budget Group Inc., Carzonrent India Pvt. Ltd., Centauro Rent a Car S.L.U., DriiveMe Ltd., Enterprise Holdings Inc., Europcar Mobility Group SA, Expedia Group Inc., Getaround Inc., GO Rentals Auckland Ltd., Hertz Global Holdings Inc., Localiza Rent a Car SA, Movida Participacoes SA, SIXT SE, Turismo Gargo SA de CV, Turo Inc., Uber Technologies Inc., and Zoomcar India Pvt. Ltd.

Key Market Trends Fueling Growth

MUV rental operators are leveraging technology to enhance customer convenience and tap into larger markets. They utilize mobile applications and online websites for business operations, offering features like real-time vehicle availability, fare information, discount coupons, and promotional offers. Digital advertisements through smartphones are also popular. Companies continually update their applications with new features, such as Uber’s swipe-and-choose vehicle option, which displays vehicle details and rental agreement information. These technological advancements are expected to significantly grow the MUV rental market. 

The Multi Utility Vehicle (MUV) rental market is thriving, with fleet management becoming a key trend. Rental providers offer high-quality services through car rental apps and online booking platforms, providing discounts and packages for frequent travelers. MUV models with advanced features, safety systems, and connectivity options are popular among personal users for leisure and commercial purposes. In logistics and construction industries, specialized MUV configurations like cargo vans and utility trucks are in demand. Autonomous vehicles and AI are on the horizon, bringing automated technologies and rental management software to streamline operations. E-commerce companies and logistics providers use MUVs for bulk luggage and cross-border travel. Corporate events and hospitality industries also rely on reliable transportation options for group outings and business trips. 

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Market Challenges

Car sharing is a growing trend in urban mobility, particularly in both developed and developing economies. This shared mobility concept aims to reduce carbon emissions and alleviate city traffic congestion. Unlike traditional car rental services, car sharing enables the use of freely parked vehicles for short-term periods in city areas or business districts. Car-sharing platforms, such as carpooling services, connect car owners and passengers for city-to-city travel, creating an economic model for long-distance journeys. This shift towards car sharing is expected to negatively impact the growth of the Multi Utility Vehicle (MUV) rental market during the forecast period.The Multi Utility Vehicle (MUV) rental market faces several challenges in today’s business landscape. Remote diagnostics, fuel level monitoring, and position tracking are essential for modern tourists seeking convenience. The online segment is growing, but traditional rental offices continue to cater to walk-in queries and phone reservations. Passenger capacity and cargo space are key considerations for group outings, weekend vacations, and road excursions. The short-term segment requires continuous expenditures on insurance, maintenance, and fleet management. Corporate clients, travel agencies, tour operators, business travelers, and group reservations demand tailored rental solutions with exclusive corporate rates and loyalty programs. Durability, stability, looks, and recreational vehicle parks and campgrounds are essential for attracting air travelers and millennials. Online registration, self-service kiosks, driver face verification, and machine learning help streamline operations and mitigate potential incidents. Predictive analytics tools and inventory management software are crucial for optimizing fleet usage and reducing downtime.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This multi utility vehicle (muv) rental market report extensively covers market segmentation by

Type 1.1 Passenger vehicles1.2 Cargo vehiclesApplication 2.1 Leisure2.2 CommercialGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Passenger vehicles-  The passenger vehicle market, specifically Multi Utility Vehicles (MUVs), has gained popularity due to the cost-effective nature of renting instead of buying. Major players like Enterprise Holdings and Sixt offer these vehicles at an average price of USD300 per day. Urbanization and increased internet penetration have boosted awareness about MUV renting. The ability to accommodate multiple passengers and the option to upgrade to new models after rental periods make MUVs an attractive choice. Subscription-based car rental programs from vendors, including premium MUVs, further enhance revenue and brand penetration. These factors collectively contribute to the growth of the MUV rental market.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017 – 2021)  – Download a Sample Report

Learn and explore more about Technavio’s in-depth research reports

The global electric car rental market is experiencing robust growth driven by increasing environmental consciousness and governmental incentives promoting sustainable transportation options. Companies like Zipcar and Enterprise are expanding their electric vehicle (EV) fleets to meet rising demand for clean, convenient urban mobility solutions.

The global automotive service market is thriving with advancements in vehicle diagnostics and maintenance technologies. Key players such as Bosch and Continental are innovating in predictive maintenance and digital service platforms, enhancing efficiency and customer satisfaction.

The global automotive dual variable valve timing market is growing as automakers adopt advanced engine technologies for improved performance and fuel efficiency. Companies like Toyota and Honda are integrating dual VVT systems across their vehicle ranges, optimizing engine performance across diverse driving conditions.

Research Analysis

The Multi Utility Vehicle (MUV) rental market is experiencing significant growth in the global tourism sector, with car sharing and subscription services becoming increasingly popular among infrequent users. MUV rentals offer flexibility for travelers, allowing them to explore various destinations without the long-term commitment of automobile ownership. The World Tourism Organization reports that MUVs are popular choices for logistics, construction, and vehicle fleet management due to their durability, stability, and advanced features. MUV models come in various looks and sizes, catering to diverse customer needs. Cost-conscious customers appreciate the cost savings of renting an MUV instead of purchasing one. Recreational vehicle parks and campgrounds are popular destinations for MUV renters, providing an opportunity to explore nature and scenic areas. Air travelers also opt for MUV rentals for convenient and affordable transportation. Online registration, self-service kiosks, and fleet management systems make the rental process seamless. Safety systems, connectivity options, and specialized MUV configurations add value to the rental experience. Car rental companies are investing in advanced features and safety systems to meet the evolving demands of customers. Passenger vans are also a popular choice for large groups and families.

Market Research Overview

The Multi Utility Vehicle (MUV) rental market is experiencing significant growth in the global tourism sector, driven by car sharing, subscription services, and leasing choices. Infrequent MUV users prefer these options over automobile ownership, making rental companies a popular choice for cost-conscious customers. The market includes both online and traditional rental segments, catering to modern tourists who value convenience and high-quality services. Rental companies offer real-time tracking, remote diagnostics, fuel level monitoring, and position tracking through telematics. These advanced features are increasingly important for both short-term and long-term rentals. The online segment is growing rapidly, with booking platforms simplifying the process and reducing paperwork. MUV rentals are popular for weekend vacations, road excursions, group outings, special events, and temporary needs. Corporate clients, travel agencies, tour operators, business travelers, and group reservations also contribute significantly to the market. Tailored rental solutions, exclusive corporate rates, and loyalty programs are becoming essential offerings. Fleet management software, predictive analytics tools, inventory management, and fleet management are crucial for rental companies to optimize their operations. MUV models with durability, stability, looks, and advanced features are in high demand, catering to various industries like construction, logistics, and recreational vehicle parks. The digital market is transforming the rental industry with automated technologies, rental management software, and AI-powered solutions. Autonomous vehicles and machine learning are potential game-changers, offering convenience, safety, and cost savings. Millennials, who value mobility and flexibility, are driving the demand for MUV rentals and mobile apps.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypePassenger VehiclesCargo VehiclesApplicationLeisureCommercialGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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ImageTrend CFO John Wolfenden Accepted Into Forbes Finance Council

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Invitation-only professional community selects finance leader based on the depth and diversity of his experience 

EAGAN, Minn., July 24, 2026 /PRNewswire/ — ImageTrend, the leading provider of software and AI intelligence for emergency response, healthcare and public safety organizations, today announced that Chief Financial Officer John Wolfenden has been accepted into the Forbes Finance Council.

The Forbes Finance Council brings together executives, investors, and market operators who help shape how capital is allocated, managed, and protected in increasingly complex environments. The invitation-only members are vetted by a selection process that evaluates professional experience, leadership, and industry expertise. 

Wolfenden was selected following a review of his experience as CFO of multiple software companies and his track record of strengthening financial operations, improving business processes and supporting growth. At ImageTrend, he leads the finance function and serves as a strategic partner across the business as the company advances its AI-powered platform and supports more than 11,000 agencies. 

Recognized Finance Leadership 

Across his CFO roles, Wolfenden has focused on operational improvement, business growth and building finance functions that serve as strategic partners across the organization. At ImageTrend, he plays a critical role in the executive leadership team, overseeing financial strategy and operations and helping the company build the scalable foundation required for long-term growth. 

“John’s impact at ImageTrend goes well beyond the finance function,” said Joe Graw, Interim Chief Executive Officer and Chief Growth Officer. “He brings financial discipline, commercial perspective and a roll-up-your-sleeves approach to the decisions that shape how we grow and serve our customers. His selection for Forbes Finance Council is well deserved and gives him a valuable platform to share that expertise with other finance leaders.” 

Contributing to a Selective Finance Community 

As a council member, Wolfenden will join a curated peer community and have opportunities to work with an editorial team to share expert insights in original articles and contribute to Expert Panels on Forbes.com. He plans to share lessons from scaling software organizations and strengthening finance operations. 

“I am honored to have been selected to join Forbes Finance Council,” said Wolfenden. “I look forward to exchanging ideas with other finance leaders and learning from their experiences. I have always believed that finance should work closely with every part of the business, helping teams solve problems and make sound decisions. I am excited to bring what I learn back to ImageTrend as we continue improving how we operate and supporting the company’s growth.” 

For more information about ImageTrend, visit www.imagetrend.com.

About ImageTrend 

ImageTrend helps emergency response teams who struggle with documentation overload by giving them one AI-powered operating system so they can command with confidence and protect more lives with better decisions. 

Founded in 1998, the company serves more than 11,000 agencies in the United States, Canada and United Arab Emirates across Fire, Emergency Medical Services, and Hospital segments. With its deep industry knowledge and advanced data analytics capabilities, the software provider helps its customers streamline operations, shape long-term strategies, and dramatically improve outcomes. Its AI-embedded product solutions and dedicated team provide the intelligence and confidence that first responders need to tackle today’s challenges and prepare for tomorrow’s uncertainties.

About Forbes Councils 

Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

To learn more about Forbes Councils, visit https://councils.forbes.com.

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SOURCE ImageTrend LLC

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Okuma America Corporation to Exhibit at IMTS 2026 with Comprehensive Lineup

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Newly Designed Machines, Open-architecture CNC Control, Multiple Automation Systems, Intelligent Technologies, World-Class Services, Sustainable Initiatives, & More to be Featured

CHARLOTTE, N.C., July 24, 2026 /PRNewswire/ — The leadership team at Okuma America Corporation, a global leader and single-source builder of computer numeric control (CNC) machine tools, controls, and automation systems, is excited to announce the company’s exhibition plans for the 2026 International Manufacturing Technology Show (IMTS) to be held in Chicago, Illinois, from September 14 to 19, 2026.

Within its 17,000 square-foot booth, the company plans to showcase a comprehensive offering for the metalworking industry featuring new CNC machine tools, an industry-leading CNC control, a robust line of automation systems, intelligent manufacturing technologies, new world-class services, and more. Okuma America Corporation will host a media event in the South Hall (Booth #338500) on Tuesday, September 15 at 2:00 pm to highlight the company’s IMTS offerings, share insights from the Okuma leadership team, and showcase latest technologies during booth tours.

New & Notable

Four CNC Machines to Make Americas Debut
Of the 11 CNC machine tools Okuma will exhibit at IMTS 2026, four will make their debut in the Americas:

NEW – Okuma MB-100V Vertical Machining CenterNEW – Okuma GENOS M4000H-e Horizontal Machining CenterNEW – Okuma MS-320H Horizontal Machining CenterNEW – Okuma MULTUS U1000 Multitasking Lathe

Okuma Factory Automation and Peripherals
Okuma will present a comprehensive lineup of automation systems developed by the Okuma Factory Automation (OFA) Group, along with best-in-class solutions from its industry partners, all of which seamlessly integrate with Okuma machines. Leading the charge on automation innovation, Okuma is partnering with Intrinsic AI to display an AI automation robot cell. The company is pleased to announce that 9 of its 11 IMTS 2026 CNC machine tools will be paired with automation systems, including three solutions making their debut in the Americas:

NEXT GENERATION – Okuma Robot Loader (ORL) Series Enhancements & Additions – easy-to-integrate robotic systems designed to load and unload workpieces from machinesOkuma Robot Loader Drawer II (ORL-D II)Okuma Robot Loader for Machining Centers (ORL-MC II) with palletOkuma Robot Loader Plus with Pallet (ORL+) – a system designed to perform multiple functionsNEW – Okuma Tower Pallet Changer – vertical, two-level pallet changer with 13-pallet capacityNEW – Modular Automatic Tool Changer

NEW Virtual Reality Experience
Okuma will provide IMTS 2026 attendees with the opportunity to explore various Okuma machine models in a virtual reality environment. A dedicated area within the Okuma booth (booth #338500) will be available for participants to wear a virtual reality headset to view, walk around, and interact with a virtual 3D model of various Okuma CNC machine tools. This includes models beyond what is physically being exhibited within the booth, such as the MCR-A5CII double column machining center.

NEW Explore the Okuma Global Repair Center
Okuma is thrilled to share details of its newly constructed Global Repair Center at its headquarters campus in Charlotte, NC. The 35,000 square-foot facility brings mechanical and electrical repair, component exchange, upgrades, and legacy part fabrication together in a new, state-of-the-art building that is four times larger than previous dedicated space. Backed by advanced inspection, testing, CNC simulation, and thousands of ready-to-ship parts, the facility maximizes uptime, safeguards Okuma users’ investment, and reinforces Okuma’s promise to Passionately Pursue a Customer for Life. Booth visitors may explore the new facility via a 3D-printed model and watch a video of the facility’s impressive operations.

NEW Tribute to America 250
Okuma is pleased to recognize and celebrate the 250th anniversary of the United States of America with several tributes within its booth experience. Booth visitors can see an intricately-crafted Bald Eagle which is being created on the Okuma MU-8000V vertical machining center. Additionally, the company will also reward attendees who complete an in-booth survey with an exclusive baseball hat that features an American flag design element. Also, the GENOS M4000H-e horizontal machining center, which will be making its Americas Debut, will feature a one-of-a-kind patriotic graphics theme, produced by the company’s NASCAR partner, Richard Childress Racing.

Okuma Machine Featured in Partner Booth
Okuma is proud to partner with 50+ companies in the manufacturing industry through our Partners in Technology program, many who will be featured in demonstrations throughout the Okuma booth. Several program members are also exhibiting at IMTS 2026, including Air Turbine Tool. They will feature an Okuma GENOS M560-V vertical machining center in working display at their booth (#431645).

Comprehensive Technology Lineup

Okuma will showcase 11 CNC machine tools at the show, representing a wide range of the company’s vast product lines. Among these are four new products making their Americas debut. Additionally, ten unique automation systems will be on display, including three proprietary innovations from Okuma Factory Automation. The distinctive OSP-P500 control system will be featured on 9 of the 11 CNC machines in the booth, as well as on free-standing interactive simulators. Okuma will also highlight key components of its world-class service and support program.

Okuma’s complete IMTS 2026 machine, control, and automation lineup includes:

Okuma Machining Centers

 Paired Automation System

GENOS M4000H-e – NEW

 Internal Two-Station Automatic Pallet Changer (APC)

MB-100V – NEW

MB-5000HII

 Okuma Tower Pallet Changer

MS-320H – NEW

 Okuma Robot Loader Drawer II (ORL-D II)

MU-8000V

 Modular Automation Cell

GENOS M460V-5AX (5-axis)

Okuma Robot Loader Machining Center II (ORL-MC II) & Modular Automatic Tool Changer (ATC)

Lathes

 Paired Automation System

LB2000 EX III MYW

 Okuma Robot Loader Plus with pallet (ORL+)

LT2000 EX 3T3MY

 Okuma NC Unloader and LNS Bar Feeder

LU3000 EX

 Okuma Gantry Loader (OGL)

Multitasking Lathes

 Paired Automation System

MULTUS U1000 – NEW

Grinder

Paired Automation System

GA26W

Okuma Robot Loader Plus with pallet (ORL+)

Other Highlights

Okuma Speaking & Media Engagements
There will be multiple opportunities for show visitors to attend speaking engagements led by Okuma executive leadership and experts, including:

Okuma Press Conference on Tuesday, 9/15 at 2 PM CST, located in the Virtual Reality section of Okuma Booth (booth #338500)Simon Schneider, Director of Okuma Factory Automation, to present “The Automation Impact: Short-Term Wins to Long-Term Transformations” at Room W192-C on Tuesday, 9/15 at 2:15 CSTWade Andersion, Vice President of Engineering and Okuma Factory Automation, to present at the Blaser Swisslube Booth (booth #431228) on Tuesday 9/15 at 3 PM CST

Okuma is pleased to partner with a variety of manufacturing trade publications for scheduled media engagement and filming sessions throughout IMTS 2026. This includes outlets such as Practical Machinist, MTD CNC, Modern Machine Shop, and more.

Sustainability Initiatives
At Okuma, we’re working together to build a better machine tool and a better future. Okuma CNC machines are equipped with Okuma’s “Green Smart Machine” technology, a series of combined technologies that harmonize high-performance machining with intelligent energy management controls. Specifically, these technologies include Okuma’s proprietary ECO suite plus and Thermo-Friendly Concept, both of which will be displayed at IMTS 2026.

Okuma Best-in-Class Distributor Network
In support of Okuma’s mission of ‘Passionately Pursuing a Customer for Life’, Okuma has created strategic relationships with best-in-class distributorships to support customer needs within their local regions of operation. Representatives from each of Okuma’s distributors will be onsite at IMTS 2026.

Okuma Partners in Technology
Okuma’s Partners in Technology network brings together 50+ companies that represent best-in-class manufacturing solutions and technologies that pair perfectly with Okuma CNC machine tools.

For more information on Okuma’s IMTS offering, visit www.okuma.com/imts.

About Okuma America Corporation
Okuma America Corporation is the U.S.-based sales, marketing, engineering, and service affiliate of Okuma Corporation, a world-leading builder of CNC (computer numeric control) machine tools, controls, and automation systems. The company was founded in 1898 in Nagoya, Japan, and is the industry’s only single-source provider of CNC machines, drives, motors, encoders, spindles, and automation systems, all manufactured by Okuma. The company designs its own CNC controls to integrate seamlessly with each machine tool’s functionality. In 2014 Okuma launched the Okuma App Store, the industry’s only centralized online marketplace for machine tool apps and related content at that time. Along with its extensive distribution network (largest in the Americas), and Partners in Technology network of enhanced manufacturing technologies, Okuma is committed to helping users gain competitive advantage through the open possibilities of machine tools today and into the future. For more information, visit Okuma.com or follow us on Facebook, Instagram, LinkedIn and X.

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TrendAI™ Adopts Claude Opus 5 to Advance Vulnerability Prioritization, Assessment, and Virtual Patching

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As a participant in Anthropic’s Cyber Verification Program, TrendAI applies frontier reasoning to convert vulnerability intelligence into faster protection across hybrid environments

DALLAS, July 24, 2026 /PRNewswire/ — TrendAI™, the enterprise AI security leader from Trend Micro Incorporated (TYO: 4704; TSE: 4704), today announced it is adopting Claude Opus 5, Anthropic’s latest and most capable Opus model, to help security teams convert vulnerability intelligence into immediate protection, from prioritization and assessment through to virtual patching. The move builds on TrendAI’s collaboration with Anthropic on Claude Opus 4.8, extending the same defensive focus to a model that delivers step-change gains in advanced reasoning, agentic workflows, and long-horizon analysis. As AI makes finding vulnerabilities easier than ever, the harder problem becomes protecting organizations faster than software can be permanently patched, and that is where TrendAI is putting Opus 5 to work.

As a participant in Anthropic’s Cyber Verification Program, which credentials organizations for the defensive use of frontier AI models, TrendAI is positioned to apply Claude Opus 5 to defensive security as access becomes available. The model is Zero Data Retention compatible, supporting TrendAI’s governance and data-protection requirements as it scales AI across security operations.

Rachel Jin, Chief Platform and Business Officer, Head of TrendAI™:
“With Claude Opus 5, TrendAI can move from vulnerability intelligence to action faster than ever, prioritizing what matters most by exploitability and business impact. Finding the vulnerability was always the hard part. Now the challenge is protecting organizations faster than software can be permanently patched, and frontier reasoning is what changes that equation, extending all the way to virtual patching that protects customers before a vendor fix ships. This is what it means to secure the AI age, fearlessly.”

These capabilities support TrendAI Vision One™ in helping security analysts, AppSec teams, and SOC teams prioritize exposure, map attack paths, and accelerate mitigation, including virtual patching, across hybrid environments, moving vulnerability management from a static scanning process into a faster, context-aware risk mitigation workflow.

About TrendAI™
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. Trusted by the largest enterprises and governments across 185 countries, TrendAI™ secures the entire organization, from identities, to infrastructure, to data. Global Fortune 500 companies rely on TrendAI™ to cut risk and stop threats up to three months earlier, powered by world-leading threat and attack intelligence. Through deep ecosystem partnerships with market leaders like NVIDIA, Anthropic, AWS, Google, and Microsoft, TrendAI™ empowers your organization to securely drive forward at the speed of AI. AI Fearlessly. Learn more: trendaisecurity.com

About Anthropic
Anthropic is an AI safety and research company dedicated to building reliable, interpretable, and steerable AI systems. Its Claude family of models, including Claude Opus 5, enables advanced capabilities across a wide range of applications, including code understanding and security analysis.

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SOURCE TrendAI

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