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TOTAL PLAY ANNOUNCES 16% GROWTH IN EBITDA IN THE SECOND QUARTER OF 2024 TO AN ALL-TIME HIGH OF Ps.5,096 MILLION

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2 years ago

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—Capex for the quarter was equivalent to 23.9% of the company’s revenue, compared to Capex equivalent of 40.3% of revenue a year ago—

 —EBITDA balance, less Capex and interest, reached a record level of Ps. 926 million in the period—

MEXICO CITY, July 25, 2024 /PRNewswire/ — Total Play Telecomunicaciones, S.A.P.I. de C.V. (“Total Play”), a leading telecommunications company in Mexico, which offers internet access, pay television and telephony services, through one of the largest 100% fiber optic networks in the country, announced today financial results for the second quarter of 2024.

“Total Play’s firm subscriber base moderation strategy, strict financial discipline, and initiatives that strengthen our operational efficiency, significantly boosted profitability and cash generation this quarter. EBITDA grew double-digit, reaching a record level of Ps.5,096 million, while EBITDA margin increased by two percentage points to 46%,” commented Eduardo Kuri, CEO of Total Play. “Capex for the quarter was Ps.2,668 million, equivalent to 23.9% of the company’s revenue. This, along with increasing profitability, significantly improved our cash generation — defined as EBITDA less Capex and interest paid — to the highest level in Total Play’s history.”

“On the balance sheet, the solid growth in cash flow significantly boosted our liquidity. Additionally, we amortized bank loans and Cebures equivalent to Ps. 2,182 million in the period, which contributed to reducing the balance of short-term debt with cost by 30% and to further strengthen Total Play’s capital structure,” added Mr. Kuri.

Second quarter results 

Revenue for the quarter was Ps.11,150 million, 13% above the Ps.9,867 million for the same period of the previous year. Total costs and expenses were Ps.6,054 million, compared to Ps.5,490 million of the previous year.

As a result, Total Play’s EBITDA grew 16% to Ps. 5,096 million, up from Ps. 4,377 million a year ago. The EBITDA margin for the quarter was 46%, compared to 44% in the same quarter of 2023. The company recorded operating income of Ps. 889 million, compared to Ps. 300 million a year ago.

Total Play reported net loss of Ps.3,733 million, from a loss of Ps.310 million in the same quarter of 2023.

   Q2 2023 

   Q2 2024 

  Change 

Ps. 

%

Revenue from services 

$9,867

$11,150

$1,283

13 %

EBITDA  

$4,377

$5,096

$719

16 %

Operating income

$300

$889

$589

—-

Net result 

$(310)

$(3,733)

$(3,423)

—-

Amounts in millions of pesos.
EBITDA: Earnings before interest, depreciation, and amortization.

Service revenue

The company’s revenue grew 13%, as a result of an 8% increase in sales in the residential segment and a 45% increase in revenues from the enterprise business.

Totalplay Residencial’s revenue growth to Ps. 9,196 million, compared to Ps. 8,521 million a year earlier, relates to a 9% increase in the number of subscribers to the company’s services, compared to the same quarter a year ago, to reach 5,009,091 this period, including 69,001 small and medium-sized businesses. The company considers that the number of users reached this quarter reflects its remarkable capacity to offer technologically advanced internet services — with superior stability and speed — continuous innovation in its entertainment platform, and an excellent service.

Compared to the previous quarter, the number of net additions grew by 101,702 users, in line with Total Play’s strategy of moderating its subscriber base growth.

Average revenue per subscriber (ARPU) for the quarter was Ps.612, compared to Ps.615 a year ago.

As previously announced, the company’s geographic coverage investment program was completed during the first quarter of 2023. Accordingly, the number of homes passed in Mexico at the end of this period was 17,590,606, a figure with minor variations compared to 17,503,742 a year ago.

Penetration — the proportion of homes passed by Total Play that have the company’s telecommunications services — was 28.5% at the end of the quarter, up from 26.2% a year ago.

The enterprise segment’s revenue was Ps.1,954 million, up from Ps.1,346 million in the previous year, due to the launch of various organizations´ projects in recent months.

Costs and expenses

Total costs and expenses increased 10%, as a result of a 15% increase in service costs and an 8% increase in general expenses.

The increase in costs to Ps. 2,187 million from Ps. 1,902 million in the previous year is primarily due to higher costs associated with business projects, links, and memberships. This increase was partially offset by lower content and licensing costs.

The increase in expenses to Ps. 3,867 million, from Ps. 3,588 million, reflects higher maintenance and fees expenses, in the context of the company’s growing operations. This increase was partially offset by reductions in advertising and personnel expenses, resulting from strategies that generate solid operating efficiencies.

EBITDA and net result

Total Play’s EBITDA was Ps.5,096 million, 16% higher compared to Ps.4,377 million of the previous year.

Relevant variations below EBITDA were the following:

An increase of Ps.130 million in depreciation and amortization mainly due to user acquisition costs, including telecommunications equipment, labor, and installation expenses.

An increase of Ps.582 million in changes in the fair value of financial instruments, largely due to the recording of the remaining expenses associated with the issuance of the company’s Senior Notes due in 2025, as a result of the 90% exchange of these notes with the new Senior Notes with final maturity in 2028, as previously announced.

An increase of Ps.209 million in interest expense consistent with the financial debt balance variation, attributable to the exchange rate depreciation effect on dollar-denominated debt this quarter, as well as higher debt costs.

A foreign exchange loss of Ps. 2,473 million this period, compared to a gain of Ps. 1,619 million a year ago, resulted from a net liability monetary position in foreign currency and the depreciation of the peso against the basket of currencies in which the company’s monetary liabilities are denominated this quarter. This contrasts with the exchange rate appreciation experienced in the previous year.

Total Play reported a net loss of Ps.3,733 million, compared to a loss of Ps.310 million in the same period of 2023.

Balance sheet

As of June 30, 2024, the Company’s debt with cost was Ps.52,919 million, compared to Ps.47,684 million in the previous year. The increase shows the effect of exchange rate depreciation on dollar-denominated debt.

Lease liabilities were Ps.5,210 million, 24% lower compared to Ps.6,868 million of the previous year.

Cash and cash equivalents, plus restricted cash held in trusts, totaled Ps. 5,225 million, a 23% increase from Ps. 4,249 million a year ago. Consequently, the company’s net debt was Ps. 52,904 million, compared to Ps. 50,303 million a year ago.

The debt ratio — Net Debt / EBITDA for the last two annualized quarters — was 2.62 times, as a result of solid EBITDA growth, together with greater relative stability of the net debt balance.

Consistent with the strategy to extend Total Play’s debt profile — in line with the company’s cash generation — the balance of short-term debt with cost was reduced by 30% to Ps.4,212 million, from Ps.5,994 million a year ago.

Total Play’s fixed assets — including accumulated investments in fiber optics, telecommunications equipment, subscriber acquisition costs, and other assets — was Ps.61,775 million, compared to Ps. 59,912 million a year ago.

Six months results

Revenue for the first six months of 2024 was Ps.22,237 million, 13% higher from Ps.19,694 million the previous year. This growth was driven by a 37% increase in enterprise revenues and a 9% growth in residential revenues. Total costs and expenses rose 12% to Ps.12,154 million from Ps.10,883 million, due to a 10% increase in general expenses and a 15% increase in service costs.

Total Play reported EBITDA of Ps.10,083 million, a 14% increase from Ps.8,811 million the previous year. The EBITDA margin for the period was 45%. Operating income reached Ps.1,724 million, up from Ps.892 million in the same period of 2023.

The company recorded a net loss of Ps.4,897 million, compared to a profit of Ps.6 million a year ago.

   6M 2023

   6M 2024

   Change

Ps.

%

Revenue from services

$19,694

$22,237

$2,543

13 %

EBITDA      

$8,811

$10,083

$1,272

14 %

Operating income

$892

$1,724

$832

93 %

Net result     

$6

$(4,897)

$(4,903)

—-

Amounts in millions of pesos.
EBITDA: Earnings before interest, depreciation, and amortization.

About Total Play

Total Play is a leading Triple Play provider in Mexico that, thanks to the widest direct-to-home fiber optic network in the country, offers entertainment and technologically advanced services with the highest quality and speed in the market. For the latest news and updates about Total Play, visit: www.totalplay.com.mx.

Total Play is a Grupo Salinas company (www.gruposalinas.com), a group of dynamic, fast-growing, and technologically advanced companies focused on creating economic value through market innovation and goods and services that improve standards of living; social value to improve community well-being; and environmental value by reducing the negative impact of its business activities. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies. Each of the Grupo Salinas companies operates independently, with its own management, board of directors, and shareholders. Grupo Salinas has no equity holdings. The group of companies shares a common vision, values, and strategies for achieving rapid growth, superior results, and world-class performance.

Except for historical information, the matters discussed in this press release are concepts about the future that involve risks and uncertainty that may cause actual results to differ materially from those projected. Other risks that may affect Total Play and its subsidiaries are presented in documents sent to the securities authorities.

Investor Relations:

Bruno Rangel

Rolando Villarreal

+ 52 (55) 1720 9167

+ 52 (55) 1720 9167

jrangelk@totalplay.com.mx

rvillarreal@totalplay.com.mx

Press Relations:

Luciano Pascoe

Tel. +52 (55) 1720 1313 ext. 36553

lpascoe@gruposalinas.com.mx

 

TOTAL PLAY TELECOMUNICACIONES, S.A.P.I.  DE C.V. AND SUBSIDIARIES

CONSOLIDATED QUARTERLY INCOME STATEMENTS

(Millions of Mexican pesos)

2Q23

2Q24

Change

$

%

$

%

$

%

Revenue from services

9,867

100 %

11,150

100 %

1,283

13 %

Cost of services

(1,902)

(19 %)

(2,187)

(20 %)

(285)

(15 %)

Gross profit

7,965

81 %

8,963

80 %

998

13 %

General expenses

(3,588)

(36 %)

(3,867)

(35 %)

(279)

(8 %)

EBITDA

4,377

44 %

5,096

46 %

719

16 %

Depreciation and amortization

(4,077)

(41 %)

(4,207)

(38 %)

(130)

(3 %)

Operating profit 

300

3 %

889

8 %

589

196 %

Financial cost:

Interest revenue

39

0 %

74

1 %

35

90 %

Change in fair value of financial instruments

(135)

(1 %)

(717)

(6 %)

(582)

n.m. 

Accrued interest expense

(1,356)

(14 %)

(1,565)

(14 %)

(209)

(15 %)

Other financial expenses

(108)

(1 %)

100

1 %

208

193 %

Foreign exchange gain (loss) – Net

1,619

16 %

(2,473)

(22 %)

(4,092)

n.m. 

59

1 %

(4,581)

(41 %)

(4,640)

n.m. 

Equity interest in net results of non-controlling entities

(18)

(0 %)

–

0 %

18

100 %

Profit (Loss) before income tax provisions

341

3 %

(3,692)

(33 %)

(4,033)

n.m. 

Income tax provision

(651)

(7 %)

(41)

(0 %)

610

94 %

Net loss for the period

(310)

(3 %)

(3,733)

(33 %)

(3,423)

n.m. 

 

 

TOTAL PLAY TELECOMUNICACIONES, S.A.P.I. DE C.V. AND SUBSIDIARIES

CONSOLIDATED ACCUMULATED INCOME STATEMENTS

(Millions of Mexican pesos)

Accumulated

Accumulated

6M23

6M24

Change

$

%

$

%

$

%

Revenue from services

19,694

100 %

22,237

100 %

2,543

13 %

Cost of services

(3,910)

(20 %)

(4,482)

(20 %)

(572)

(15 %)

Gross profit

15,784

80 %

17,755

80 %

1,971

12 %

General expenses

(6,973)

(35 %)

(7,672)

(35 %)

(699)

(10 %)

EBITDA

8,811

45 %

10,083

45 %

1,272

14 %

Depreciation and amortization

(7,919)

(40 %)

(8,359)

(38 %)

(440)

(6 %)

Operating profit

892

5 %

1,724

8 %

832

93 %

Financial cost:

Interest revenue

90

0 %

143

1 %

53

59 %

Change in fair value of financial instruments

(324)

(2 %)

(1,014)

(5 %)

(690)

n.m. 

Accrued interest expense

(2,682)

(14 %)

(3,042)

(14 %)

(360)

(13 %)

Other financial expenses

(220)

(1 %)

59

0 %

279

127 %

Foreign exchange gain (loss) – Net

3,471

18 %

(2,063)

(9 %)

(5,534)

(159 %)

335

2 %

(5,917)

(27 %)

(6,252)

n.m. 

Equity interest in net results of non-controlling entities

(19)

(0 %)

–

0 %

(19)

(100 %)

Profit (Loss) before income tax provisions

1,208

6 %

(4,193)

(19 %)

(5,401)

n.m. 

Income tax provision

(1,202)

(6 %)

(704)

(3 %)

(498)

(41 %)

Net Profit (Loss) for the period

6

0 %

(4,897)

(22 %)

(4,903)

n.m. 

 

TOTAL PLAY TELECOMUNICACIONES, S.A.P.I. DE C.V. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(Millions of Mexican pesos)

As of Jun 30,

2023

2024

Change

$

%

$

%

$

%

Assets

CURRENT ASSETS

Cash and cash equivalents

1,290

2 %

2,728

3 %

1,438

111 %

Restricted cash in trusts

2,959

4 %

2,497

3 %

(462)

(16 %)

Customers – net

4,563

5 %

4,869

6 %

306

7 %

Other accounts receivable

146

0 %

168

0 %

22

15 %

Recoverable taxes

3,975

5 %

4,057

5 %

82

2 %

Related parties

247

0 %

312

0 %

65

26 %

Inventories

2,489

3 %

2,581

3 %

92

4 %

Prepaid expenses

595

1 %

729

1 %

134

23 %

Total current assets

16,264

19 %

17,941

21 %

1,677

10 %

NON-CURRENT ASSETS

Related parties

222

0 %

257

0 %

35

16 %

Property, plant and equipmente – Net

59,912

71 %

61,775

71 %

1,863

3 %

Rights-of-use assets -Net

6,064

7 %

4,129

5 %

(1,935)

(32 %)

Trademarks and other assets

1,423

2 %

2,473

3 %

1,050

74 %

Total non-current assets

67,621

81 %

68,634

79 %

1,013

1 %

Total assets

83,885

100 %

86,575

100 %

2,690

3 %

Liabilities and Stockholders’ Equity

SHORT-TERM LIABILITIES

Financial debt

5,994

7 %

4,212

5 %

(1,782)

(30 %)

Lease liabilities

2,319

3 %

2,604

3 %

285

12 %

Trade payables

12,603

15 %

16,401

19 %

3,798

30 %

Reverse factoring

2,606

3 %

1,452

2 %

(1,154)

(44 %)

Other payables and payable taxes

1,910

2 %

1,901

2 %

(9)

(0 %)

Related parties

777

1 %

1,268

1 %

491

63 %

Liabilities from contracts with customers

665

1 %

601

1 %

(64)

(10 %)

Interest payable

359

0 %

226

0 %

(133)

(37 %)

Derivative financial instruments

187

0 %

48

0 %

(139)

(74 %)

Total short-term liabilities

27,420

33 %

28,713

33 %

1,293

5 %

LONG-TERM LIABILITIES

Financial debt

41,690

50 %

48,707

56 %

7,017

17 %

Lease liabilities

4,549

5 %

2,606

3 %

(1,943)

(43 %)

Derivative financial instruments

2,169

3 %

–

0 %

(2,169)

(100 %)

Employee benefits

46

0 %

92

0 %

46

100 %

Deferred income tax

3,557

4 %

6,259

7 %

2,702

76 %

Total long-term liabilities

52,011

62 %

57,664

67 %

5,653

11 %

Total liabilities

79,431

95 %

86,377

100 %

6,946

9 %

STOCKHOLDERS’ EQUITY

4,454

5 %

198

0 %

(4,256)

(96 %)

Total liabilities and stockholders’ equity

83,885

100 %

86,575

100 %

2,690

3 %

 

 

TOTAL PLAY TELECOMUNICACIONES, S.A.P.I. DE C.V. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

(Millions of Mexican pesos)

6th months period ended

Jun 30,

2023

2024

Operating activities:

Profit (Loss) before income tax provision

1,208

(4,193)

Items not requiring the use of resources:

Depreciation and amortization

7,919

8,359

Employee benefits

(3)

18

Items related to investing or financing activities:

Accrued interest income

(90)

(143)

Accrued interest expense and other financial transactions

3,238

4,115

Unrealized foreign exchange gain

(3,540)

2,268

Effect per conversion

19

–

8,751

10,424

Resources (used in) generated by operating activities:

Customers and unearned revenue

622

(836)

Other receivables

90

14

Related parties, net

316

291

Taxes to be recovered

(165)

84

Inventories

(147)

345

Advance payments

313

(200)

Trade payables

1,905

2,578

Other payables

(527)

(24)

Cash flows generated by operating activities

11,158

12,676

Investing activities: 

Acquisition of property, plant and equipment

(8,076)

(5,961)

Other assets

(75)

(390)

Collected interest

90

143

Cash flows (used in) investing activities

(8,061)

(6,208)

Financing activities:

Equity contributions

–

700

Loans received

1,475

(1,267)

Leasing cash flows

(1,303)

(1,217)

Restricted Cash in Trusts

(971)

880

Reverse factoring

(85)

(782)

Derivative financial instruments

(267)

(1,475)

Interest payment

(2,546)

(2,956)

Cahs flows used in financing activities

(3,697)

(6,117)

Net increase (decrease) in cash and cash equivalents

(600)

351

Cash and cash equivalents at the beginning of the year 

1,890

2,377

Cash and cash equivalents at the end of the year 

1,290

2,728

 

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SOURCE Total Play Telecomunicaciones, S.A.P.I. de C.V.

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Technology

EcoFlow Reveals OCEAN 2 at Solar & Storage Live London 2026 as Demand Grows for Smarter, Scalable Home Energy

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48 minutes ago

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April 28, 2026

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Top lines:

Next-generation EcoFlow OCEAN 2 Plus Single-Phase system unveiled, designed for a new era of scalable, whole-home energy, supporting up to 12kw AC outputStorage capacity expandable up to 300 kWh, with 10,000 cell-cycle battery lifespanEngineered for faster installation and lower ongoing energy lossAdvanced solar optimisation with triple MPPT architecture for complex UK rooftopsExclusive preview of upcoming OCEAN 2 products and EcoFlow STREAM technology at the event

BIRMINGHAM, United Kingdom, April 28, 2026 /PRNewswire/ — EcoFlow is set to unveil OCEAN 2 Plus, its next-generation home battery system, at Solar & Storage Live London 2026, taking place at ExCeL London from 29–30 April.

Positioned at the intersection of performance, scalability and intelligent energy management, OCEAN 2 represents a significant step forward for residential energy systems in the UK – designed not just to meet today’s demand, but to evolve alongside it. As the market shifts towards more flexible, decentralised energy models, EcoFlow is delivering systems that scale from everyday households through to high-demand, fully electrified homes.

At the event, EcoFlow will also offer attendees an exclusive first look at upcoming additions to the OCEAN 2 series, alongside a showcase of its STREAM technology, reflecting growing momentum behind small-scale and emerging solar solutions in the UK.

EcoFlow OCEAN 2 Plus Single-Phase has been designed with long-term flexibility at its core. A single system can start small and expand over time, supporting up to 300 kWh of storage capacity when configured in parallel. This enables the system to move beyond traditional residential use cases, supporting larger homes with electric vehicles, heat pumps, and increasing electrification demands. With a 10,000-cycle battery lifespan, the system is built to deliver consistent performance and savings over many years of operation.

Performance has also been optimised for real-world UK conditions. With three independent MPPTs, OCEAN 2 is able to maximise solar generation across rooftops with multiple orientations or partial shading, ensuring more consistent energy capture throughout the day. Each string supports high input capacity, enabling installers to design more efficient, higher-yield systems without compromise.

Efficiency extends beyond generation. OCEAN 2 has been engineered to minimise its own energy consumption, operating at just 50W during light-load discharge. While often overlooked, this reduction in baseline energy use contributes to meaningful long-term savings, with estimated lifetime energy savings reaching up to 6,000 kWh over a 15-year period.

Installation has been streamlined throughout. With a compact form factor, integrated components and reduced on-site complexity, OCEAN 2 is designed to save time at every stage, from handling and positioning through to commissioning. At 46kg per battery pack, and with support for both indoor and outdoor installation, the system provides practical flexibility for installers working across a wide range of property types.

Whole-home backup functionality is built in as standard, with seamless switching designed to maintain power continuity across essential systems. This is complemented by a multi-layered safety architecture, combining both passive and active protection mechanisms across the battery system, alongside a 15-year warranty designed to support long-term peace of mind.

At the system level, OCEAN 2 integrates into EcoFlow’s wider Home Energy Ecosystem, connecting solar generation, storage, and smart home technologies into a single intelligent platform. Through its Home Energy Management System, the system can automatically optimise when to store and use energy based on demand and dynamic electricity tariffs, helping households reduce reliance on the grid while improving overall energy efficiency.

Craig Bilboe, Head of Residential UK&ANZ for EcoFlow said:

“UK homes are changing quickly. We’re seeing more electric vehicles, more heat pumps, and more people wanting to use their own solar more effectively. OCEAN 2 Plus Single-Phase has been built for that reality. It gives installers a system that’s quicker to work with, and gives households the ability to store more, use more, and expand over time without replacing what they already have. Alongside that, technologies like STREAM are opening the door for people who want to start smaller, making solar more accessible in a way we haven’t really seen in the UK before.”

Visitors to the EcoFlow stand will be able to experience live demonstrations of OCEAN 2 Plus Single-Phase, explore upcoming product developments, and speak directly with EcoFlow’s technical and commercial teams.

To register or learn more, visit: https://lnkd.in/g6RxBPmB

Photo – https://mma.prnewswire.com/media/2966057/EcoFlow.jpg

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XTM International Appoints New CMO and VP of Engineering to Accelerate AI-Driven Growth

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48 minutes ago

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April 28, 2026

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Niki Sotiropoulou joins as Chief Marketing Officer and Sean Mooney as Vice President of Engineering, reinforcing XTM’s commitment to AI-driven product innovation and global enterprise growth.

LONDON, April 28, 2026 /PRNewswire/ — XTM International, a global leader in AI-driven localisation technology, today announced two strategic additions to its executive leadership team. Niki Sotiropoulou has been appointed Chief Marketing Officer (CMO), and Sean Mooney joins as Vice President of Engineering, leading engineering execution across XTM’s expanded product portfolio.

“Adding leaders of Niki’s and Sean’s calibre is a clear signal of XTM’s ambitions for the next phase of growth,” said Lorcan Malone, Chief Executive Officer of XTM International. “Niki brings the strategic marketing leadership to amplify the value our platform delivers to enterprise customers, while Sean brings the engineering depth to accelerate how quickly we ship that innovation. Together, they will help us extend our lead in AI-driven localisation.”

Niki Sotiropoulou — Chief Marketing Officer

Niki Sotiropoulou is a marketing leader focused on the intersection of AI, data and enterprise growth. Across more than two decades in both B2B and B2C, including pivotal roles at market-leading companies such as viva.com and eSHARE, she has built a reputation for aligning marketing strategy with overarching business objectives, and for using data and modern marketing technology to deliver measurable commercial impact. Her contribution to the field has been recognised through her inclusion among the industry’s top marketing influencers.

As CMO, Niki will lead XTM’s global marketing organisation, embedding AI and data across brand strategy, demand generation and customer-facing communications as the company delivers on its composable, AI platform mission.

“Marketing is most effective when it is grounded in data and amplified by AI,” said Sotiropoulou. “XTM is doing genuinely category-defining work in AI-driven globalisation platform, and my focus is on bringing the same rigour to how we tell that story, by building a marketing organisation that is data-driven, AI-augmented, and clearly tied to the outcomes our customers care about.”

Sean Mooney — Vice President of Engineering

Sean Mooney is a highly experienced technology leader specialising in cloud, connected services, technical architecture, systems integration and product modernisation. He brings 25 years of industry experience and a proven track record of delivering complex, concurrent strategic programmes on time, on budget and to specification. Sean will lead engineering execution across XTM’s R&D function, including development, QA, support and architecture teams in Ireland and across XTM’s global hubs.

“Great products are built by great teams,” said Mooney. “XTM has a clear AI-driven product vision, an exceptional engineering culture, and a customer base that depends on us to deliver. My role is to make sure our R&D organisation operates at the standard our customers expect : combining engineering excellence, modern architecture and a culture of continuous improvement so we can ship innovation at the pace this market demands.”

About XTM International

XTM International is your AI globalisation platform that transforms language from a barrier into an opportunity. We bring translation management, business management, software localisation, and video creation together into a composable system, giving enterprises the flexibility to adopt the solutions they need, when they need them. Trusted by over 1,300 global companies, supporting more than 880 languages and over 80 ready-to-go integrations, XTM enables teams to scale global content with accuracy, speed, and absolute trust.

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View original content:https://www.prnewswire.co.uk/news-releases/xtm-international-appoints-new-cmo-and-vp-of-engineering-to-accelerate-ai-driven-growth-302754951.html

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Technology

Loftie Launches Loftie+ Habit System to Help People Put Their Phones Down

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48 minutes ago

on

April 28, 2026

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LONDON, April 28, 2026 /PRNewswire/ — Loftie, maker of the award-winning alarm clock that replaces the smartphone on the nightstand, today launches Loftie+ — a behaviour-change system built to change habits, not track data.

Over half of UK and Irish adults stay up later than planned because of their phones — rising to 73% of 18- to 24-year-olds in the UK (Deloitte, 2024). The sleep industry’s answer: sell people a tracker and a score.

“The sleep industry is obsessed with measurement,” said Matt Hassett, founder and CEO of Loftie. “People are staring at a dozen numbers every morning trying to figure out why they feel terrible — while the phone that’s wrecking their sleep is the same device giving them the score. We’re not interested in adding more data. We’re interested in helping you put the phone down.”

Loftie+ is a mobile app (£9.99/€9.99 monthly or £59.99/€59.99 yearly) that works on its own — no Loftie hardware required. It combines nightly app blocking, daytime focus tools, and screen-time challenges, plus a credit card-sized Loftie Card for your wallet and a free browser extension.

At night: the app schedules blocking around sleep in three phases — Relax, Sleep, and Rise — guiding users from wind-down to wake-up with minimal phone interference.

During the day: the Loftie Card triggers Focus mode with a single tap — at your desk, before a meeting, when the kids get home. Unlike screen-time apps that stay on a shelf at home, the Card lives in your wallet, with you wherever you need to focus.

A free home screen widget, Flip, replaces your phone’s app grid with just the apps you choose — no icons, no distractions.

Loftie+ builds on a platform serving over 15,000 members across curated audio, personalised bedtime stories, and wind-down routines. For Loftie hardware owners, an optional feature called Loftie Drift blocks selected apps automatically when you enter the bedroom, using Bluetooth from your Clock or Lamp.

Loftie+ is available now on iOS and Android across the UK and EU. The browser extension and Flip are free.

About Loftie

Loftie is a sleep wellness brand designing products that help people put their phones down — for deeper sleep at night and better focus by day. The line includes the Loftie Clock, Loftie Lamp, and Loftie+. The Loftie Clock has been named a TIME Best Invention, recommended by Wirecutter five years running, and is carried at MoMA Design Store, Goop, and URBN.

Website: loftie.com

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View original content:https://www.prnewswire.co.uk/news-releases/loftie-launches-loftie-habit-system-to-help-people-put-their-phones-down-302753395.html

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