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Physical Security Market size is set to grow by USD 48.6 billion from 2024-2028, Increase in development of physical security system boost the market, Technavio

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NEW YORK, July 26, 2024 /PRNewswire/ — The global physical security market size is estimated to grow by USD 48.6 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 6.79% during the forecast period. Increase in development of physical security system is driving market growth, with a trend towards integration of iot in physical security. However, high initial investment in physical security system  poses a challenge. Key market players include Advancis Software and Services GmbH, Allied Universal, AxxonSoft, Canon Inc., Cisco Systems Inc., Corps Security UK Ltd., Genetec Inc., Hangzhou Hikvision Digital Technology Co. Ltd., Honeywell International Inc., Huawei Technologies Co. Ltd., ICTS International NV, Johnson Controls International Plc., Kastle Systems International LLC, KBR Inc., Motorola Solutions Inc., NEC Corp., Robert Bosch GmbH, Schneider Electric SE, Securitas AB, Stanley Black and Decker Inc., WESCO International Inc., and Dahua Technology Co. Ltd..

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Physical Security Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 6.79%

Market growth 2024-2028

USD 48.6 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

6.24

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 31%

Key countries

US, China, Japan, Germany, and UK

Key companies profiled

Advancis Software and Services GmbH, Allied Universal, AxxonSoft, Canon Inc., Cisco Systems Inc., Corps Security UK Ltd., Genetec Inc., Hangzhou Hikvision Digital Technology Co. Ltd., Honeywell International Inc., Huawei Technologies Co. Ltd., ICTS International NV, Johnson Controls International Plc., Kastle Systems International LLC, KBR Inc., Motorola Solutions Inc., NEC Corp., Robert Bosch GmbH, Schneider Electric SE, Securitas AB, Stanley Black and Decker Inc., WESCO International Inc., and Dahua Technology Co. Ltd.

Market Driver

The Internet of Things (IoT) revolutionizes physical security by enabling objects to be accessed over the Internet. IoT connects various devices, from microcontrollers to processors, creating a network for real-time data collection and analysis. In the industrial sector, this technology is increasingly used for wireless video surveillance, providing immediate responses and enabling real-time decision-making. The demand for enhancing the efficiency of industrial facilities, such as waste management, energy, and water management plants, is driving the installation of IoT-based physical security devices. IoT transforms video surveillance and commercial systems, improving communication between devices and enhancing access management and onsite security. Overall, the integration of IoT in physical security solutions is anticipated to significantly boost market growth during the forecast period. 

The Physical Security Market is witnessing notable trends due to increasing concerns over vandalism, potential burglaries, theft, and fire incidences. Cloud-based data storages and advanced analytics are driving technological developments in the market. Access control, video surveillance, alarm systems, door locks, and advanced logical security solutions are in high demand. Breach detection, threat management, intrusion prevention, and rescuer systems are also gaining popularity. Smart city initiatives and infrastructure development are creating opportunities for physical security solutions in the large enterprise segment. Cyber threats, SMEs, and individual homes are also adopting physical security solutions to protect their assets and resources. Integrated sensors, video access systems, and connectivity are key features of modern physical security systems. Analog and Axis network cameras, video encoders, monitors, and storage solutions are essential components of the system segment. IoT and banking institutions are significant end-users in the market. Unauthorized access, security breaches, and theft by intruders continue to pose challenges, driving the need for advanced security solutions. 

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Market Challenges

The physical security market presents new entrants with a significant challenge due to the high initial investment required for the necessary IT infrastructure. This investment, which can reach tens of thousands of dollars, is a substantial barrier for some companies. Established vendors, on the other hand, are witnessing a significant increase in spending. Additionally, the cost of replacing and upgrading physical security devices and software is considerable. As new physical security technologies emerge, there will be a growing demand for updated professional expertise. Organizations that lack this expertise may invest heavily in training their personnel or hire professionals at a premium cost. Consequently, the high initial investment is a major hurdle for the expansion of the global physical security market during the forecast period.The Physical Security Market faces several challenges in 2023, including effective threat management and intrusion prevention. With the rise of smart city initiatives and increasing infrastructure development, securing physical objects from unauthorized access and security breaches becomes crucial. Employee safety is another major concern, especially with the growing trend of remote work and connectivity. Cyber threats pose a significant risk to both large enterprises and SMEs, requiring integrated sensors, video, and access systems for comprehensive security solutions. Theft and intruders continue to target assets and resources, making video surveillance and access control systems essential. Smart homes and IoT devices add to the complexity of security, while banking institutions and traffic congestion require specialized solutions for monitoring crowds and accidents. Terror attacks and LiDAR-based video surveillance from companies like Edge360 and Quanergy Systems, Inc. Offer advanced security features. Access control systems, including smart locks and Bluetooth technology, provide convenience and enhanced security. The market segments include analog cameras, Axis network cameras, video encoders, monitors, and storage solutions for remote monitoring. The system segment focuses on providing comprehensive security solutions to meet various business needs.

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Segment Overview 

This physical security market report extensively covers market segmentation by 

Type 1.1 Hardware and software1.2 ServicesEnd-user 2.1 Large enterprises2.2 SMEsGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Hardware and software-  The Physical Security Market is a significant industry that provides solutions to protect businesses and organizations from unauthorized access, theft, and damage. It includes products such as access control systems, surveillance cameras, and physical barriers. Companies invest in physical security to safeguard their assets, ensure employee safety, and comply with regulations. Growth in this market is driven by increasing security concerns, technological advancements, and rising crime rates. Businesses seek reliable and cost-effective security solutions to mitigate risks and maintain a secure environment.

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Learn and explore more about Technavio’s in-depth research reports

The global containerized and modular data center market is experiencing significant growth due to the rising demand for scalable and efficient data storage solutions. These modular centers offer rapid deployment and cost efficiency, catering to diverse industry needs. Simultaneously, the global wireless home security camera market is booming, driven by increasing concerns about home security and advancements in wireless technology. These cameras provide flexible, easy-to-install security solutions for homeowners, contributing to enhanced safety and peace of mind. Both markets reflect the growing trend towards innovative, adaptable technology solutions.

Research Analysis

The Physical Security market encompasses various solutions designed to protect physical objects and infrastructure from vandalism, potential burglaries, theft, and fire incidences. Technological developments have led to advanced security systems, including cloud-based data storages, advanced analytics, and real-time threat management. Access control systems, such as badge readers and advanced logical security, are essential components, as are video surveillance and alarm systems. Legacy solutions, like door locks and analog cameras, continue to play a role in the market. Integrated sensors, connectivity, and breach detection systems are also crucial elements. Smart city initiatives and employee safety are key drivers for the market, with a focus on preventing unauthorized access, security breaches, and ensuring the safety of physical objects. Intrusion prevention and threat management systems are essential for infrastructure protection. Rescuers and first responders also rely on these technologies for effective response during emergencies.

Market Research Overview

The Physical Security market encompasses various solutions aimed at safeguarding physical objects and infrastructure from potential threats such as vandalism, burglaries, theft, and fire incidences. Technological advancements have led to the emergence of cloud-based data storages, advanced analytics, and connectivity, transforming traditional security systems. Solutions include access control systems using badge readers and advanced logical security, intrusion prevention systems, alarm systems, and door locks. Integrated sensors, video surveillance, and remote monitoring are essential components, with the market segmented into system segments, large enterprises, SMEs, and smart homes. IoT and cyber threats are significant challenges, with LiDAR-based video surveillance and smart locks utilizing technologies like Bluetooth offering enhanced security. The market caters to various sectors, including banking institutions, infrastructure development, and smart city initiatives, prioritizing employee safety and unauthorized access prevention. Solutions also address threats such as terror attacks, traffic congestion, and monitoring crowds for potential accidents.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeHardware And SoftwareServicesEnd-userLarge EnterprisesSMEsGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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CoolFly to Showcase Personal Flight Portfolio and NA80 Flight-Control Technology at IFA Berlin 2026

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Dream ST will be on display as CoolFly highlights flagship Urban, high-performance Dream Pro and its expanding global dealer network

BERLIN, Sept. 6, 2026 /PRNewswire/ — CoolFly, a developer of personal electric aircraft and eVTOL technologies, is showcasing its Dream ST personal aircraft at IFA Berlin 2026, taking place September 4–8 at Messe Berlin.

Dream ST is on display at CityCube Hall B, Booth CCBB-143, in IFA’s Mobility area. While Dream ST is the aircraft physically presented at the show, CoolFly is also introducing its broader product portfolio, including high-performance Dream Pro and flagship Urban.

Dream ST is a lightweight, single-seat electric aircraft designed for personal and recreational flight, featuring a seated configuration and quick-fold design for easier transportation and storage.

Dream Pro extends the platform with greater payload, endurance and performance. It supports a maximum payload of 120 kg, reaches a maximum speed of 100 km/h, and can achieve up to 40 minutes of flight time with a 70 kg pilot onboard, depending on operating and environmental conditions.

Urban, CoolFly’s flagship personal aircraft, features a standing-position configuration and enclosed-propeller architecture, reflecting the company’s effort to create a more intuitive and distinctive personal flight experience.

All three aircraft share CoolFly’s self-developed NA80 flight control system. NA80 uses a dual-redundant architecture with two independent flight-control units, each integrating three aviation-grade inertial measurement units (IMUs). The system continuously monitors aircraft attitude and motion, supports millisecond-level fault detection and failover, and serves as a common technology foundation across CoolFly’s product portfolio.

Dream ST, Dream Pro and Urban have all obtained CE and FCC certifications for applicable product compliance requirements, supporting CoolFly’s continued international expansion.

CoolFly is also actively recruiting dealers, distributors and commercial partners worldwide, with a current focus on Europe, North America, Australia, the Middle East and other key markets.

Prospective partners and media are invited to visit CoolFly at IFA Berlin 2026, CityCube Hall B, Booth CCBB-143.

About CoolFly
CoolFly develops personal electric aircraft and eVTOL technologies, integrating aircraft design, propulsion and self-developed flight-control systems to make personal flight more accessible.

Media: press@coolflyaircraft.com
Business: support@coolflyaircraft.com

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Experience AI Companion in Everyday Life at Hisense IFA 2026

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BERLIN, Sept. 6, 2026 /PRNewswire/ — Hisense, a leading brand in global consumer electronics and home appliances, is inviting visitors at IFA 2026 to experience how AI can make everyday home routines simpler and more intuitive. Under the theme “Innovating a Brighter Life,” the Hisense AI Companion Suite, powered by ConnectLife, brings connected intelligence to the kitchen, laundry and living spaces.

Step into the kitchen and a simple question— “What should I make?”—can set the experience in motion. The AI Companion Refrigerator recognizes stored ingredients and suggests meal ideas based on personal preferences. Once a recipe is selected, it can sync with the AI Companion Oven to support automatic cooking, while the AI Companion Wine Cabinet recommends pairings and maintains suitable storage conditions. After the meal, the AI Companion Dishwasher recognizes dish conditions and adjusts cleaning, demonstrating how AI can support the journey from planning dinner to cleaning up.

In the laundry area, visitors can see how the AI Companion Laundry Suite turns a routine load into a simpler, more automated experience. By recognizing clothing characteristics, it selects suitable wash and dry cycles and adjusts the process automatically, creating a load-and-go experience.

The experience continues in the living space. The AI Companion Air Conditioner senses indoor conditions and user presence, adapting airflow as people move through the room. Meanwhile, the AI Companion Energy System considers weather and time-of-use electricity pricing to help optimize household energy use.

Building on ConnectLife’s support, Hisense is collaborating with Alexa+ to be among the first home appliance brands bringing smart home devices to Amazon’s Alexa+ AI assistant using Amazon’s new Smart Home AI Toolkit. Available in the coming months, Alexa+ customers will be able to control select Hisense air conditioners by simply saying what they need. Alexa+ will then map the request, navigate the settings, and complete the action for them.

Hisense’s approach to innovation has also earned recognition at IFA, with several of its products receiving awards. The Multi Function II Series, an all-in-one energy-saving HVAC solution, received a Winner Award, while the X-zone Master was named an Honoree. The U8 Air Master Air Conditioner, W60 3D Kitchen-fit Series and 60cm Integrated Wine Cabinet were also recognized that underscores Hisense’s focus on combining intelligent technology, thoughtful design and everyday usability.

Across these IFA scenarios, Hisense brings its Smart Home Companion capabilities to life through V AIOS, giving devices the ability to Sense what is happening, Think through what to do, Communicate naturally with users and across devices, and Execute tasks by orchestrating devices and services autonomously. Together, these capabilities help AI Companion Suites understand context, make decisions and take action, helping the home do more while asking less of its users.

About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 180 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2026H1). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

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Roborock Reports 27.6% Revenue Growth in H1 2026, Reinforcing Global Market Leadership

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BERLIN, Sept. 6, 2026 /PRNewswire/ — Roborock, a global leader in home robotics engineered to simplify daily life, reported revenue of RMB 10.084 billion in the first half of 2026, up 27.6% year on year, while net profit attributable to shareholders rose 45.6% to RMB 986 million. The company also reached a new global milestone, with Roborock recognized as the world’s No.1 robotic vacuum cleaner brand by both IDC and Euromonitor International.

Global Expansion Continues to Strengthen Growth

Roborock’s international business continued to deliver strong growth in H1 2026 across both mature and high-potential markets. During Amazon Prime Day 2026, Roborock ranked No.1 in the robotic vacuum category in Germany, the United Kingdom, Spain, the Netherlands, Belgium, the United States and Canada. In Europe, Roborock reached a 45% share of the robotic vacuum market, with unit sales up 24% year on year, while wet-dry vacuum unit sales grew 112%. In North America, Roborock reached a 33% share of the robotic vacuum market, with unit sales increasing 30% year on year.

Momentum was also strong across key Asia-Pacific markets. Roborock ranked No.1 in both unit shipments and sales value in Australia, Korea, Taiwan region and Türkiye from Q1 2023 to Q1 2026. In Korea, the brand maintained more than 70% share of the premium robotic vacuum segment, while the S10 MaxV Ultra generated approximately KRW 28 billion in sales within ten days of its February 2026 launch. In Japan, Roborock continued to deepen its premium retail presence through cooperation with Yamada Denki, including dedicated brand displays and nationwide availability of flagship products. Across Asia-Pacific, the company continued to combine its global technology platform with localized channel, marketing and service strategies.

Roborock’s global leadership has also been independently recognized by IDC and Euromonitor International. According to IDC, Roborock ranked No.1 globally by both unit shipments and sales value among robotic vacuum brands in H1 2026, while Euromonitor International ranked the brand No.1 globally by retail sales value in 2025. Together, the two rankings reinforce Roborock’s global market leadership and reflect sustained consumer demand worldwide.

Sustained R&D Investment Supports Long-Term Competitiveness

Roborock continued to invest heavily in technology in the first half of 2026, with R&D spending reaching RMB 720 million, up 5.11% year on year and accounting for 7.14% of revenue. The company continues to build capabilities in intelligent navigation, AI-powered environmental perception, cleaning systems and robotic mobility, while increasingly bringing these technologies together at the system level rather than improving individual specifications in isolation. This integrated approach allows technologies proven in flagship products to be brought into a wider range of models and price segments, helping Roborock strengthen its portfolio while making advanced features available to more consumers.

IFA 2026 Highlights the Next Phase of Innovation

At IFA 2026, Roborock is showcasing its latest advances across indoor and outdoor cleaning. Its new robot vacuums and wet-dry vacuums bring advances in steam-powered care, adaptive cleaning and whole-home versatility, while the Roborock Saros Rover introduces a two-wheel-leg architecture designed to expand robotic mobility beyond flat floors. Roborock is also broadening its intelligent cleaning ecosystem with the debut of the RockAqua P1, its first intelligent pool cleaner, alongside the RockNeo Q2 LiDAR robotic mower, extending its autonomous cleaning capabilities across floors, pools and gardens.

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