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UPS Battery For Data Center Market size is set to grow by USD 2.12 billion from 2024-2028, Increase in adoption of modular ups systems boost the market, Technavio

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NEW YORK, July 29, 2024 /PRNewswire/ — The global UPS battery for data center market size is estimated to grow by USD 2.12 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 6.59% during the forecast period. Increase in adoption of modular ups systems is driving market growth, with a trend towards growth in data center construction. However, consolidation of data centers poses a challenge. Key market players include Amara Raja Group, C and D Technologies Inc., Chaowei Power Holdings Ltd., Delta Electronics Inc., EaglePicher Technologies LLC, East Penn Manufacturing Co. Inc., Eaton Corp. Plc, EnerSys, ETERNITY TECHNOLOGIES FZ LLC, EverExceed Corp., Exide Industries Ltd., FIAMM Energy Technology Spa, First National Battery, Fullriver Battery, GS Yuasa International Ltd., HBL Power Systems Ltd., Kokam Co. Ltd., Schneider Electric SE, TotalEnergies SE, and Vertiv Holdings Co..

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

UPS Battery For Data Center Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 6.59%

Market growth 2024-2028

USD 2125.5 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

6.18

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 34%

Key countries

US, UK, Germany, France, and India

Key companies profiled

Amara Raja Group, C and D Technologies Inc., Chaowei Power Holdings Ltd., Delta Electronics Inc., EaglePicher Technologies LLC, East Penn Manufacturing Co. Inc., Eaton Corp. Plc, EnerSys, ETERNITY TECHNOLOGIES FZ LLC, EverExceed Corp., Exide Industries Ltd., FIAMM Energy Technology Spa, First National Battery, Fullriver Battery, GS Yuasa International Ltd., HBL Power Systems Ltd., Kokam Co. Ltd., Schneider Electric SE, TotalEnergies SE, and Vertiv Holdings Co.

Market Driver

The global shift towards digitalization and the resulting surge in IT infrastructure demand, driven by factors such as increased internet usage, online banking transactions, connected devices, digitization of services, and cloud computing, have led to a boom in data center construction. Notable investments include Bulk Infrastructure Holding AS’s expansion projects in Norway, T5 Data Centers’ 54 MW+ expansion in Oregon for Flexential, and Kao Data’s new 10MW facility in the UK. These projects highlight the growing importance of reliable power infrastructure, such as UPS systems, which are being adopted with N+1 and 2N redundancy. This trend is expected to fuel market growth, as data center expansion continues and the demand for cloud-based services increases. UPS systems, a crucial component of data center infrastructure, will therefore experience significant demand and revenue growth during the forecast period. 

The Ups Battery market for Data Centers is witnessing significant trends with key players like Archer Data Center, AQ Compute, Scala Data Centers, Echelon Data Centres, Cirrus Data Services, and Amazon Web Services adopting advanced Rack-level UPS solutions. Rack power density is increasing, leading to the demand for electrical inputs and Rack PDU solutions. HPC data centers and colocation service providers require 2N power redundancy and DRUPS systems for uninterrupted power supply. Lithium-ion UPS systems, Flywheel, VRLA, and Gel Cell batteries are popular due to their efficiency and low-technical components. Modular UPS systems, such as 20 kVA modular systems, are preferred for their scalability and emergency power system support. Data hall operators face challenges like power outages, unplanned outages, and severe damage due to inconsistent ambient temperatures. Cloud-based services, remote working, and 5G technology are driving the need for reliable power systems. Electricity prices and green facilities are also factors influencing the market. Stand-alone UPS systems and grid power are essential for emergency power backup. 

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Market Challenges

Data center consolidation is a prevalent trend in the IT sector, with companies prioritizing the reduction of facility size or merging multiple facilities. The primary motivators behind this trend include cost savings through reduced capital expenditures (CAPEX) and operating expenses (OPEX), enhanced security, improved data resiliency and scalability, and increased data recovery efforts and protective measures. Consolidation and workload migration to the cloud result in a smaller data center footprint, posing a challenge to the UPS battery market for data centers. This market contraction may negatively impact growth during the forecast period.Data centers require reliable and efficient power backup solutions to ensure business continuity. Traditional VRLA-based UPS systems, such as Lead Acid and Nickel Cadmium, have been the go-to choice for many data center operators. However, challenges like unplanned outages, severe damage from frequent discharge cycles, and excessive charge current have led to the adoption of modern UPS systems. Modular UPS systems, including 20 kVA modular systems, offer advantages like 2N power redundancy and lower technical components. Lithium-ion UPS systems are gaining popularity due to their longer life cycle, higher efficiency, and lower environmental impact. Data center operators face challenges with electricity prices, especially in colocation facilities. Green facilities and renewable energy sources are becoming essential to reduce operational costs and carbon footprint. Power outages, inconsistent ambient temperatures, and overcharging are common issues in data centers. Cloud computing technologies, network services, automation, and other IT infrastructures rely on UPS systems, PDUs, generators, transfer switches, and switchgear to ensure business continuity. Emergency power systems, fiber optic lines, satellites, telecom broadband, servers, storage, and network equipment all require reliable power backup. UPS systems play a crucial role in maintaining the availability of these critical systems. Major data center providers like Digital Realty, Switch, Colt DCS, CoreSite Realty, and Iron Mountain invest in advanced UPS systems to ensure business continuity and mitigate risks. The future of UPS systems lies in lithium-ion-based technologies, offering higher efficiency, longer life cycle, and lower environmental impact.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This ups battery for data center market report extensively covers market segmentation by  

Application 1.1 Tier 3 data center1.2 Tier 1 and 2 data center1.3 Tier 4 data centerProduct 2.1 Lead acid battery2.2 Lithium-ion batteryGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Tier 3 data center-  Tier 3 data centers are crucial infrastructure for businesses seeking high availability and reliability. These data centers feature redundant components and multiple distribution paths, allowing for planned detachment of redundant components without disrupting operations. Tier 3 data centers require dual power inputs to ensure concurrent maintainability, ensuring minimal downtime. However, they are susceptible to unplanned disruptions, offering a 99.98% uptime and 1.6 hours of annual downtime. The market for UPS batteries in data centers is poised for growth, particularly in the tier 3 segment. As more organizations upgrade their facilities to tier 3 standards, the demand for 2N redundant power systems and N+1 cooling redundancy will increase. Notable developments include VNG Corp.’s new carrier-neutral tier 3 data center in Ho Chi Minh City and Airtel Nigeria’s tier 3 data center in Lagos State. These expansions and upgrades will drive the demand for UPS batteries in the data center market.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Learn and explore more about Technavio’s in-depth research reports

The global Data Center UPS Market is experiencing rapid growth due to increasing demand for uninterrupted power supply in data centers. Similarly, the global Data Center Power Market is expanding as data centers seek reliable power management solutions to handle rising data volumes. Additionally, the global UPS Battery Market is witnessing significant growth, driven by the need for advanced battery technologies to support UPS systems in data centers. These markets are essential for ensuring data center efficiency, reliability, and uptime in an era of growing digital transformation and data dependency.

Research Analysis

Modular UPS systems have gained significant traction in the data center market due to their flexibility and scalability. These systems allow data centers to efficiently manage power distribution and ensure uninterrupted power supply, which is crucial for the reliable operation of IT infrastructure. Green facilities, powered by renewable energy sources, are increasingly adopting modular UPS systems to minimize their carbon footprint and reduce electricity costs. Colocation facilities and cloud computing technologies also rely heavily on these systems to provide 2N power redundancy, ensuring business continuity and data protection. Modular UPS systems come in various sizes, including 20 kVA systems, and use different battery technologies such as Lead Acid, Nickel Cadmium, and Lithium-ion-based UPS systems. Automation and network services are also essential components of modern data centers, and modular UPS systems can be integrated with these technologies to optimize energy usage and improve overall efficiency. Fiber optic lines and satellites are used to connect data centers to the outside world, and modular UPS systems help ensure uninterrupted connectivity by providing backup power during power outages. Electricity prices continue to rise, making the energy efficiency and cost savings offered by modular UPS systems increasingly valuable for data center operators.

Market Research Overview

Ups Battery for Data Center Market: Modular UPS systems are gaining popularity in data centers due to their scalability and efficiency. Green facilities prioritize electricity prices and energy efficiency, making modular UPS systems an ideal solution for colocation facilities. These systems offer 2N power redundancy, ensuring uninterrupted power supply during power outages or severe damage. Lithium-ion UPS systems, such as 20 kVA modular systems, are increasingly used due to their high energy density and longer lifespan. Emergency power systems rely on grid power as a primary source but require backup power systems like UPS and generators with transfer switches and switchgear for unplanned outages. Data center operators face challenges like inconsistent ambient temperatures, overcharging, frequent discharge cycles, and excessive charge current. Cloud computing technologies, network services, automation, and modular UPS systems help mitigate these issues. Lead Acid, Nickel Cadmium, and Lithium-ion-based UPS systems are commonly used. Fiber optic lines, satellites, telecom broadband, IT infrastructures, servers, storage, network equipment, PDUs, and generators are integral to data centers. VRLA-based UPS systems are a low-technical component, while DRUPS systems offer stand-alone power backup. Cloud-based services, remote working, 5G technology, and various UPS system types like Flywheel, VRLA, Gel Cell, and Plate types cater to diverse data center needs.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationTier 3 Data CenterTier 1 And 2 Data CenterTier 4 Data CenterProductLead Acid BatteryLithium-ion BatteryGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

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YouTube, Home of The World’s Number One Podcast Platform and a Leading Music Service, Chooses Audio Ad Powerhouse SiriusXM Media as Its Exclusive Audio Sales Representative in the U.S.

New Deal Cements SiriusXM’s Leadership In Powering The Largest Ad-Supported Audio Ecosystem And Gives Brands Exclusive Access To YouTube’s Audio-First Inventory

NEW YORK, April 22, 2026 /PRNewswire/ — SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes SiriusXM Media, the advertising group representing SiriusXM, Pandora, and expansive Streaming and Podcast Networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S. This will provide advertisers access to guaranteed impressions at scale for the first time, backed by similar sophisticated targeting and measurement as YouTube’s ecosystem.

“Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we’re proud to be at the forefront helping brands harness that impact at scale,” said Scott Walker, SiriusXM’s Chief Advertising Revenue Officer. “By partnering with YouTube, a true leader in ad-supported content consumption, we’re uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.”

“YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators,” said Romana Pawar, Senior Director of Product, YouTube Ads. “By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.”

YouTube audio ads reach listeners wherever they are across audio-first content and behaviors: immersed in podcasts, talk shows, and music. By meeting users in environments primed for listening and engagement, such as when YouTube content is playing on smart speakers, brands can tap into high-intent listening experiences across YouTube’s vast creator ecosystem. According to a study from SiriusXM Media and Edison Research, there are more than 212 million monthly listeners in the U.S.1 engaging in audio-first content or environments on YouTube.

Starting this fall, advertisers will be able to buy guaranteed audio ad impressions against YouTube’s high-value audiences at scale for the first time directly through SiriusXM Media—paired with an audio-first activation approach to extend reach and impact. Brands can now reach YouTube’s expansive, next-generation and highly engaged audience in the same place where they buy SiriusXM Media’s leading portfolio of ad-supported audio inventory, ensuring a seamless buying experience powered by AdsWizz Inc.’s ad tech platform. As audio continues to reach consumers as a constant companion throughout the day, from commuting to working hours, this deal gives brands an opportunity to reach a valuable audience that is further leaning into audio-first behaviors and content on YouTube in high-attention moments.

Powered by AdsWizz, SiriusXM Media now offers access to 255 million monthly listeners2—reaching nearly 90% of the U.S. population 13+—delivering expansive scale and incremental reach, best-in-class measurement and targeting capabilities, and premium brand-safe environments across every major audio touchpoint. The landmark partnership with YouTube highlights SiriusXM’s commitment to an open, partner-first audio advertising ecosystem, continuing to connect advertisers to premium audio content wherever audiences choose to listen.

For more information, please visit https://www.siriusxmmedia.com/advertise-on-youtube-audio.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Media Contacts:
Victoria Chow, victoria.chow@siriusxm.com
Erica Walsh, ericawalsh@google.com

1 Edison Research, Infinite Dial 2026 + SiriusXM Media
2 Edison Research, Infinite Dial 2026 + SiriusXM Media

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SOURCE Sirius XM Holdings Inc.

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ServiceForge plants two million trees worldwide

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The company celebrates a meaningful milestone in its ongoing initiative to make a lasting impact within global communities

PORTLAND, Ore., April 22, 2026 /PRNewswire/ — ServiceForge, the 24/7 live answering and customer service platform built for skilled trades and home service businesses, announces a significant achievement in its ongoing sustainability drive: the company has now planted more than two million trees worldwide, a milestone reached in time for Earth Day 2026.

 

Each month, ServiceForge plants one tree for every employee and every customer. What began as a simple commitment to give back has grown into a meaningful, long-term impact effort, now surpassing a major milestone. This accomplishment reflects the company’s continued dedication to environmental stewardship and community-focused values.

For context, two million trees adds up to:

Approximately 4,000 acres of forestRoughly 3,000 football fieldsTrees sufficient to remove an estimated 44,000 metric tons of CO₂ per year (equivalent of taking 9,500 cars off the road)

“This milestone reflects the kind of work we believe in: steady, intentional and rooted in real impact,” said Jane Blanchard, head of brand and marketing for ServiceForge. “In the skilled trades, success isn’t about quick wins; it’s about the slow, human work of strengthening homes, businesses and communities. Planting trees is a natural extension of that mission. It’s a way for us to contribute to something lasting, something that grows alongside the businesses we serve.”

ServiceForge partners with verified reforestation organizations that plant trees in areas affected by deforestation, wildfires and climate change. Partners include Trees for the Future, Save the Redwoods League and Friends of Pando, ensuring that each tree contributes to restoration efforts where it’s needed most.

“We’re in the business of fixing things,” Blanchard said. “What better way to exemplify that commitment than by planting trees, which clean the air, restore habitats and ultimately make the world a better place.”

For more information about ServiceForge and their Giving Back initiative, visit https://www.serviceforge.com/why-serviceforge/givingback

About ServiceForge
ServiceForge helps home service businesses get found, get booked and get paid with 24/7 human answering, scheduling, lead qualification and payments. By combining smart technology with real human connection, ServiceForge helps service businesses stand out in an increasingly disconnected world, ensuring contractors capture more jobs while delivering exceptional customer service. For more information, visit serviceforge.com.

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SOURCE ServiceForge

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Contractor Commerce launches AI-powered conversational buying experience

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New technology ushers in new era of e-commerce for home service contracting companies

LEBANON, Ohio , April 22, 2026 /PRNewswire/ — Contractor Commerce, a leading e-commerce and sales enablement platform built specifically for home service contractors, announces the next evolution in its platform: a conversational buying experience that’s powered by AI and designed to improve the way homeowners shop for residential services online.

By empowering home service professionals to establish their own virtual storefronts, Contractor Commerce has long championed a modern buying experience, fully aligned with the way consumers seek information on the web, including through guided buying journeys and seamless purchasing flows. With conversational buying, Contractor Commerce embeds AI directly into the shopping experience, allowing the end consumer to enjoy a more natural, personalized and responsive process.

“This shift from guided to conversational shopping builds on everything we’ve done up to this point,” said Paul Redman, president of Contractor Commerce. “Our goal has always been to help contractors meet homeowners where they are. This advanced and intuitive approach will further that goal, and cement Contractor Commerce as a category leader.”

Contractor Commerce’s expanded capabilities are designed to reflect how homeowners buy today: researching options, comparing pricing and making decisions in a time and place that’s most convenient to them. Features include:

An image upload option, allowing homeowners to submit photos of their home systems to receive specific, real-time recommendations.Robust pricing tools, including quote comparisons and full rebate integration, enabling homeowners to fully assess their options and understand the fine print.An AI agent-guided buying journey, providing homeowners with personalized assistance even when they are not fully sure what types of services they need.

“Our conversational buying platform is made for contractors, not retailers,” Redman said. “The goal is to help businesses establish trust, improve their lead qualification process and capture after-hours demand, all while providing customers with a frictionless shopping experience.”

For more information about Contractor Commerce, visit ContractorCommerce.com.

About Contractor Commerce

Contractor Commerce is the pioneer and industry leader in providing e-commerce services for contractors, offering plug-and-play online stores for home service companies so they can grow their sales and serve customers with convenience and transparent pricing. To learn more about Contractor Commerce and its innovative solutions, visit ContractorCommerce.com.

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SOURCE Contractor Commerce

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