Technology

New Research Highlights the Impact of Mobile Investments on Customer Engagement for Finance and Insurance Organizations

Published

2 years ago

August 6, 2024

Survey from Branch, leader in mobile measurement and linking, shows majority of senior leaders consider a mobile app strategy essential

PALO ALTO, Calif., Aug. 6, 2024 /PRNewswire/ — A new research report from Branch, Finance and Insurance Industry Mobile App Trends, highlights the significant impact that mobile app investments have on finance and insurance organizations. The survey shows that 99% of senior executives and C-suite leaders in finance and insurance believe mobile apps play a crucial role in fostering customer engagement, yet 61% face resource constraints that hinder app adoption across channels.

Nearly all organizations (99%) plan to increase the number of mobile app downloads in the next 12 months.

The finance industry is experiencing a mobile revolution driven by customer demand, with app installs approaching one billion this year. Nearly all executives surveyed (98%) say their organization plans to add new in-app features within the next 12 months to stay competitive and emphasizes the impact apps have on customer retention. More than two-thirds (68%) strongly believe their mobile app plays a critical role in retaining customers, with over half (57%) citing customer retention as the primary goal for their mobile app strategy. Data also shows that in-app features significantly affect their bottom line, with eighty-five percent of participants stating investments in these features have a direct impact on their organization’s ability to reduce costs.

“Consumers’ increasing demand for mobile-first experiences is pushing organizations to innovate for a competitive edge,” said Sophie Frostbaum, senior business strategy leader at Branch. “Despite recognizing the benefits of app adoption, executives are divided on the best strategies to achieve them. Companies ready to tackle these challenges and advance their mobile growth should partner with experts who can help them understand user behavior and optimize their engagement strategies.”

Key survey findings:

Nearly all organizations (99%) plan to increase the number of mobile app downloads in the next 12 months. A majority (55%) ambitiously aim to increase the number of downloads by over half.Almost all executives (93%) agree that app users are more likely to engage with cross-selling efforts, such as promotions or adding new services.Ninety percent of executives saw higher lifetime value for app users, with nearly half (49%) reporting a revenue benefit of more than $50 per user.In order, the top in-app features that help reduce costs: live chat with service representatives, automated (AI) chat features, access to paperless statements, and self-service tasks.

For access to the full results, download the Finance and Insurance Industry Mobile App Trends report. To learn more ways that finance organizations can grow their mobile presence and tap into apps for acquisition, retention and increased conversions, download the Branch Financial Services Mobile Growth Playbook.

About Branch
Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions.

Methodology
Branch collaborated with Banking Dive’s studio ID to conduct an online, invitation-only survey. 150 financial services and insurance leaders, director level and above, were surveyed in May 2024. At the time of this survey, these decision-makers were employed at financial services companies (52% of respondents) and insurance companies (48% of respondents) that offer a mobile app to their customers.

View original content to download multimedia:https://www.prnewswire.com/news-releases/new-research-highlights-the-impact-of-mobile-investments-on-customer-engagement-for-finance-and-insurance-organizations-302215465.html

SOURCE Branch Metrics

Technology

Peninsula Visa Launches Comprehensive OCI Processing Services

Published

1 minute ago

May 3, 2026

Peninsula Visa, a trusted leader in immigration and visa processing services with over 50 years of expertise, today announced the launch of its comprehensive Overseas Citizen of India (OCI) processing services. To celebrate this milestone, Peninsula Visa is offering new users an exclusive 20% discount with promo code OCI20 at checkout.

SAN JOSE, Calif., May 3, 2026 /PRNewswire-PRWeb/ — Peninsula Visa, a trusted leader in immigration and visa processing services with over 50 years of expertise, today announced the launch of its comprehensive Overseas Citizen of India (OCI) processing services. To celebrate this milestone, Peninsula Visa is offering new users an exclusive 20% discount with promo code OCI20 at checkout.

For 50 years, Peninsula Visa has helped families navigate immigration. OCI processing is one of our most impactful services, connecting the Indian diaspora to their heritage. We’re proud to bring our expertise to help families secure OCI status with confidence. Evan James, CEO

A Full Suite of OCI Services

Peninsula Visa’s OCI services cover every stage of the OCI lifecycle, ensuring that members of the Indian diaspora receive expert support from start to finish.

The four service types now available are:

New OCI Application — For foreign nationals of Indian origin, spouses of Indian citizens or existing OCI card holders, and minor children with at least one Indian parent applying for OCI status for the first time.OCI Card Renewal — For card holders whose OCI card has expired, or whose linked passport has been renewed or replaced and requires an updated booklet.Re-issuance (Age Milestones) — OCI cards must be re-issued when minors reach the age of 18 and again when card holders turn 50, due to significant changes in appearance. Peninsula Visa guides clients through both transitions seamlessly.Miscellaneous OCI Services — Covering corrections to existing records, lost or damaged card replacement, address changes, and other administrative updates to the OCI file.

Why Choose Peninsula Visa for Your OCI Application

Peninsula Visa brings decades of institutional knowledge and a client-first philosophy to every OCI case.

Key value propositions include:

Expert Guidance — Dedicated OCI specialists with deep knowledge of consulate requirements, eligibility rules, and documentation standards across all service types.High Approval Rate — A meticulous multi-stage review process that identifies and resolves issues before submission, dramatically reducing the likelihood of rejection or delay.Fast Turnaround — Standard processing in 12-15 Business Days for most OCI service types, with real-time status updates throughout the process.End-to-End Support — Personalized document checklists, secure document uploads, expert form preparation, consulate submission, and post-submission tracking — all in one place.

Launch Promotion

Save 20% on any OCI service — new users only

OCI20

Enter code OCI20 at checkout. Available to new users. No expiration date.

Leadership Perspective

“For 50 years, Peninsula Visa has helped individuals and families navigate the complexities of immigration documentation. OCI processing is one of the most impactful services we have ever added — it directly connects the Indian diaspora to their heritage country in a lasting, meaningful way. We are proud to bring our proven expertise and client-centric approach to this important service, and we look forward to helping thousands of families secure their OCI status with confidence.”

Founded in 1975, Peninsula Visa has built its reputation on precision, transparency, and a genuine commitment to client outcomes. The addition of OCI processing services reflects the company’s ongoing mission to expand its offerings to meet the evolving needs of immigrants and their families across the United States.

Get Started Today

Eligible applicants can begin their OCI journey by visiting Peninsula Visa’s dedicated OCI Services page. New users can take advantage of the 20% launch discount by entering promo code OCI20 at checkout when selecting any OCI service type.

Media Contact

Evan James, Peninsula Visa, 1 4087277515, media@peninsulavisa.com, https://peninsulavisa.com/

View original content to download multimedia:https://www.prweb.com/releases/peninsula-visa-launches-comprehensive-oci-processing-services-302760544.html

SOURCE Peninsula Visa

Technology

Peninsula Visa Launches Comprehensive OCI Processing Services

Published

1 minute ago

May 3, 2026

A Full Suite of OCI Services

Peninsula Visa’s OCI services cover every stage of the OCI lifecycle, ensuring that members of the Indian diaspora receive expert support from start to finish.

The four service types now available are:

Why Choose Peninsula Visa for Your OCI Application

Peninsula Visa brings decades of institutional knowledge and a client-first philosophy to every OCI case.

Key value propositions include:

Launch Promotion

Save 20% on any OCI service — new users only

OCI20

Enter code OCI20 at checkout. Available to new users. No expiration date.

Leadership Perspective

Get Started Today

Media Contact

Evan James, Peninsula Visa, 1 4087277515, media@peninsulavisa.com, https://peninsulavisa.com/

View original content to download multimedia:https://www.prweb.com/releases/peninsula-visa-launches-comprehensive-oci-processing-services-302760544.html

SOURCE Peninsula Visa

Technology

Booking.com’s Latest Travel and Sustainability Research Reveals Australian Generational Paradox

Published

1 hour ago

May 3, 2026

SYDNEY, May 4, 2026 /PRNewswire/ — Today Booking.com released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from 32,500 travellers across 35 markets globally, including 1,000 from Australia, this year’s research highlights a generational paradox.

While 83% of Australian travellers say that more sustainable travel is important to them, older generations demonstrate greater commitment through concrete actions, despite younger generations often expressing stronger sustainability intentions.

Older generations demonstrate greater commitment through concrete sustainable actions, with almost two–thirds of Boomers across Asia Pacific (63%) saying they will shop more at local, independent stores on their trips, three–quarters (75%) planning to reduce general waste, and 63% intending to reduce energy consumption, higher than Gen X, Millennials and Gen Z.However, younger travellers are leading in cultural and conservation management; more than a quarter of Gen Z (27%) and Millennials (26%) participated in a tour or activity that contributed to the health or conservation of the local ecosystem or wildlife.Extreme weather is actively reshaping travel choices. Nearly three-quarters of Australian travellers said they consider extreme weather risk when choosing both destination (72%), and timing (75%), and 27% reported having cancelled or changed trip plans in the past twelve months due to extreme weather or natural disaster.Australian travellers are shifting when and where they travel, seeking reliable climates and comfort. 43% say they plan to avoid overcrowded tourist destinations, 42% plan to travel outside of peak season, and 26% will seek out destinations with cooler temperatures.In 2025, travellers booked more than 100 million room nights on Booking.com at accommodation partners with a third-party sustainability certification, including at 363 third-party certified Australian properties.

To find Booking.com’s full 2026 research, visit here.

View original content:https://www.prnewswire.com/apac/news-releases/bookingcoms-latest-travel-and-sustainability-research-reveals-australian-generational-paradox-302760310.html

SOURCE Booking.com