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ZEISS Professional Portrait Now in vivo’s V Series: A Leap Forward in Smartphone Imaging with the New V40 Series

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SHENZHEN, China, Aug. 7, 2024 /PRNewswire/ — vivo today unveiled the new V40 series, including V40 and V40 Pro, its latest smartphones designed to elevate the mobile portrait photography experience. Featuring a professional-grade portrait system co-engineered with ZEISS, V40 series empowers users to capture portraits and videos that tell their story in stunning quality. V40 and V40 Pro also boast a powerful battery, all housed in a sleek, lightweight design – making them vivo’s slimmest devices with a 5500 mAh[1] battery to date.

“With V40 series, we’ve focused on blending powerful mobile portrait photography, lasting battery performance and sleek design as a way to enhance the overall user experience. We partnered with ZEISS to co-engineer a professional-level portrait system that provides endless opportunities for creativity and self-expression,” said Yongduan Zhou, General Manager of the Overseas Product Department at vivo. “The long-lasting battery, effortless performance, immersive display, and intuitive interface ensure that users can stay connected, productive, and entertained throughout their day. We think of each device as more than a smartphone, it is a companion that enhances every aspect of your digital life.”

All you Need for Portrait Photography

V40 series is meticulously engineered for professional-level portrait photography. Both V40 and V40 Pro achieve the quality and imaging performance standards jointly defined by vivo and ZEISS. This ensures the exceptional image quality and creative control that ZEISS Optics are known for.

Users can capture every detail with the 50 MP ZEISS OIS Main Camera[2], available on both models. The 50 MP ZEISS OIS Main Camera[3] on V40 Pro uses the new 1/1.56-inch Sony IMX921 sensor, while V40 features the 1/1.56-inch Samsung ISOCELL GNJ Sensor. Both models have an f/1.88 aperture that enhances light intake, ensuring clear portraits and landscape photos at night. The powerful Optical Image Stabilization (OIS) further reduces blur and achieves a 2.8x[4] light intake for consistently sharp and bright images.

For capturing portraits or distant subjects with remarkable clarity, V40 Pro boasts an exclusive 50 MP ZEISS Telephoto Portrait Camera[5]. This camera features the Sony IMX816 sensor and allows for 2x optical zoom and up to 50x ZEISS Ultra HD Zoom.

Both V40 and V40 Pro feature a 50 MP ZEISS Ultra Wide-Angle Camera[6] with an f/2.0 aperture and autofocus tracking. With an ultrawide 119° angle[7] and powerful autofocus, it is ideal for capturing stunning landscapes or group portraits, ensuring everyone fits in the photo. At the front, the 50 MP ZEISS Group Selfie Camera[8] is equipped with smart autofocus, helping users take detailed and colorful selfies. The front camera image quality is further improved thanks to the AI Facial Contouring Technology that effectively reduces common facial distortion[9] issues, including protruding or enlarged facial features, resulting in more natural-looking portraits.

The new V40 series goes beyond the ordinary with innovative features that empower creativity. With ZEISS Multifocal Portrait, users can integrate professional portrait focal lengths into their mobile photography. V40 Pro offers 24 mm, 35 mm, 50 mm, 85 mm, and 100 mm focal lengths, while V40 supports 24 mm, 35 mm and 50 mm. For a seamless point-and-shoot experience, V40 series offers master-level professional portrait templates tailored to various scenarios. Each focal length offers optimized color tones and is paired with a corresponding ZEISS Style Bokeh, offering a variety of powerful portrait effects.

V40 series is optimized for movie-like video content with options to shoot cinematic videos in 4K. V40 and V40 Pro offer ZEISS Cinematic Bokeh Video that creates a unique oval bokeh and a 2:39:1 aspect ratio, lending a classic film aesthetic to any video creation. The movie-like style is further enhanced with ZEISS Focus Transition. With this feature, the focus switches smoothly and follows the main character automatically based on the direction they are facing. The protagonist in the video remains the highlight, creating a movie-like atmosphere.

Bringing Studio-Quality Lighting with a Smarter Aura Light

V40 series redefines portrait lighting with the upgraded AI Aura Light Portrait. V40 Pro boasts a smaller Aura Light which, when using 2x zoom, is three times brighter compared to its predecessor and 50 times softer compared to a regular flash[10]. The newly upgraded electronically controlled dimming technology optimizes lighting according to portrait scenarios, ensuring clear and bright faces even at 4x zoom.

Both V40 and V40 Pro feature Studio-Quality professional fill light, enhancing depth and dimensionality. The new AI 3D Studio Lighting helps enhance image quality by adding precise and natural fill light for challenging lighting conditions. AI 3D Studio Lighting utilizes advanced AI algorithms for 3D facial light recognition analysis, offering an additional layer of 3D fill light to enhance the portraits taken in low light or at night. The Aura Light capabilities have been extended to include indoor backlit scenarios and support all focal lengths. Users can now also use it to capture stunning images of family and friends with the Festival Portrait style, including two distinct LUTs that enhance the festive feel with carefully calibrated colors. Further, the new Dynamic Light feature allows the Aura Light on the back of the phone to be used in various scenarios, such as message notification flash and photo countdown flash.

Smooth Performance with a Powerful Battery that Lasts

V40 series is designed to keep up with users’ active lifestyle. The large 5500 mAh BlueVolt battery allows users to listen to music for up to 63 hours[11]. When the battery is low, users can rely on the 80W FlashCharge Technology and Fast charging Mode[12] to quickly power up and stay connected.

vivo has engineered a high-capacity battery within a slim body by employing a range of innovative technologies. Using second-generation silicon-carbon anode, the battery achieves a 20% higher[13] energy density, and the capacity is increased by approximately 1,000 mAh[14] compared with regular batteries of the same size.

Effortless Performance and Immersive Entertainment

V40 series delivers a seamless user experience for work and entertainment. V40 Pro is powered by the MediaTek Dimensity 9200+ Flagship Chipset, while V40 utilizes the Qualcomm Snapdragon® 7 Gen 3 Mobile Platform. Both models support up to 12GB + 12GB Extended RAM[15], providing larger memory space and smooth switching between apps. Users can multitask effortlessly with over 40 apps[16] running in the background.

For an immersive entertainment experience, V40 series has 1.5K Ultra Clear Sunlight Display (AMOLED) and 3D curved screen. The 120 Hz refresh rate ensures smooth visuals, while the peak brightness reaches 4500 nits, 60.7% higher than the previous generation, providing a clear and vibrant display even under bright sunlight. V40 series comes with a triple SGS certification for low blue light, low flicker and low motion blur, promoting eye health and ensuring comfortable viewing in various lighting conditions[17].

For the first time in the V series, V40 series introduces a Dual Stereo Speaker system, delivering 3D stereo sound with balanced and rich bass. This elevates the audio experience for videos, music, and games.

Exquisite Yet Durable Slim Design in Four Show-stopping Colors

V40 series combines durability and elegance within a slim and lightweight form. V40 and V40 Pro are built to last with a Comprehensive Cushioning Structure that provides enhanced shock absorption, while the protective glass is made from high-performance Schott α, increasing drop resistance by 47%[18].

The V40 series devices are the slimmest vivo phones with a 5500 mAh battery to date, measuring only 7.58 mm in thickness[19]. The 3D curved screen offers a comfortable grip and immersive visual experience. V40 series also showcases a stunning redesigned camera module, now featuring a Gemini Ring Design. Inspired by the Gemini constellation, the camera module complements the overall design craftsmanship, adding a touch of luxury.

V40 series introduces four new colors. Nebula Purple (V40 only) is a gray-toned purple shade, featuring delicate Fluorite AG shimmer. Sunglow Peach (V40 only) is a warm, sunrise-inspired peach color with a glossy glass finish and dynamic magnetic ink textures. Meteor Blue (V40 & V40 Pro) has a pure blue hue with a glossy transparent texture that adds a dynamic effect. Moonlight White (V40 & V40 Pro) is a soft interplay of blue and white hues with an Anti-Fingerprint Coating. Stellar Silver (V40 & V40 Pro) is an elegant colorway that uses AG technology for enhanced scratch and fingerprint resistance.

Pricing and Availability

Starting today, vivo V40 series will be available in India, and will gradually roll out to other markets. The availability, pricing and specifications of each model may vary according to local market conditions and consumer preferences. For details on pricing and color options, please visit vivo’s official website.

About vivo

vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers including Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is winning more than 500 million users worldwide with its superior products and services.

Following the company’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit. vivo has implemented a sustainable development strategy, with the vision of developing into a healthier, more sustainable world-class corporation.

*”Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.

[1] The typical battery capacity is 5500 mAh, and the rated capacity is 5380 mAh.

[2] The pixel value may vary under different camera modes, and is subject to actual usage.

[3] The pixel value may vary under different camera modes, and is subject to actual usage.

[4] The 2.8x light intake is compared to cameras without OIS. All data is sourced from vivo’s laboratory tests.

[5] The pixel value may vary under different camera modes, and is subject to actual usage.

[6] The pixel value may vary under different camera modes, and is subject to actual usage.

[7] The optical field of view of the 50 MP ZEISS Ultra Wide-Angle Camera is 119°, and 109.2° after distortion correction.

[8] The pixel value may vary under different camera modes, and is subject to actual usage.

[9] The AI Facial Contouring Technology works best in single-person selfies.

[10] V40 Pro’s Aura Light data is sourced from vivo’s laboratory. At the 2x focal length, the brightness is up to three times higher compared to the V30 Pro’s Aura Light. Compared to a regular flash, the softness of the Aura Light of V40 Pro is increased by approximately 50 times.

[11] Data is sourced from vivo labs and a single app was used during the test. Duration of use test conditions: For Music, Bluetooth earphones are connected and the screen is off. Actual duration of use may vary depending on brightness, volume, environment, or other factors. Please take the actual product as standard.

[12] The Fast Charging Mode needs to be manually enabled, you can follow these steps to activate this feature: Settings – Battery – Battery health and charging – Fast charging. 

[13] A regular battery refers to a battery that uses graphite-anode materials with a terminate voltage of 3.4V, and an energy density of about 675 Wh/L.

[14] Data is theoretical value. Actual performance shall prevail.

[15] 12 GB extended RAM is realized by software. Actual available RAM/ROM is less due to the storage of the operation system and pre-installed apps.

[16] Data is obtained from vivo laboratory tests.

[17] The product is not intended for medical use.

[18] Compared with the Xensation UP glass with the same thickness, the Xensation α glass is 47% tougher in a drop test that involves 80 grit sandpaper. Data is from vivo labs.

[19] Actual dimensions may differ slightly due to variations in processes, measurement method, and material supplies.

 

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SOURCE vivo

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ATTACK SHARK Unveils RS6 ULTRA, a Flagship Esports Mouse Featuring Its Proprietary Magnetic Hot-Swappable Battery Technology

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NEW YORK , July 21, 2026 /PRNewswire/ — Gaming peripheral brand ATTACK SHARK has announced the upcoming launch of the RS6 ULTRA, its most advanced wireless gaming mouse to date. Designed for competitive FPS players and the premium esports peripheral market, the new model combines a lightweight carbon fiber structure, flagship sensing technology, low-latency wireless performance, and a magnetic hot-swappable battery system.

The RS6 ULTRA’s magnetic hot-swappable battery system is designed to eliminate the compromises associated with conventional wireless gaming mice. Unlike integrated lithium battery designs that require wired charging and eventually suffer from battery aging, or conventional removable battery systems that depend on battery doors and latch mechanisms, the RS6 ULTRA features a proprietary magnetic alignment design with gold-plated contacts, enabling fast, tool-free battery replacement without disrupting wireless operation. Its dual-battery system further ensures uninterrupted gameplay by allowing one battery to power the mouse while the included 8K receiver simultaneously charges the spare, providing continuous wireless performance and a longer product lifecycle through easily replaceable batteries.

Another key feature is ATTACK SHARK’s patented adjustable sensor positioning system. Five mechanical adjustment positions allow players to customize sensor placement to suit hand size, grip style, and aiming preference. This personalized alignment is designed to support more consistent aiming and reduce tracking deviation during rapid movements.

The RS6 ULTRA is powered by a customized PixArt PAW3955MAX sensor and the latest Nordic nRF54L15 wireless MCU, delivering the performance demanded by today’s competitive FPS players. The sensor natively supports polling rates of up to 8,000Hz (8K), as well as 1-DPI incremental adjustment for precise sensitivity control. With up to 52,000 DPI, 850 IPS tracking speed, 75G acceleration, and five adjustable lift-off distance settings, it ensures exceptional tracking accuracy and responsiveness during rapid flick shots, precise target acquisition, and high-speed movement in fast-paced titles such as VALORANT, Counter-Strike 2, and Apex Legends.

Built on the Nordic nRF54L15 platform, the RS6 ULTRA delivers enhanced scanning performance, wireless stability, and power efficiency. At a 1,000Hz polling rate, it provides up to 800 hours of battery life, reducing charging interruptions during extended training and competition. The combination of stable wireless connectivity and long endurance allows players to stay focused on performance rather than power management.

Complementing the hardware, ATTACK SHARK’s proprietary wireless transmission technology delivers button latency of less than 0.168 milliseconds in 8K mode, helping ensure that every click is transmitted with exceptional speed and consistency. The shark fin-inspired 8K receiver features an extended antenna for improved signal strength, along with LED indicators for connection status, polling rate, and battery level. Together, these technologies make the RS6 ULTRA a wireless flagship solution for fast-paced competitive shooters, providing the responsiveness and reliability demanded by players of VALORANT, Counter-Strike 2, and Apex Legends.

The RS6 ULTRA features a carbon fiber hybrid injection-molded chassis with a ventilated hollow-shell design that balances low weight, structural strength, comfort, and heat dissipation during extended gaming sessions. A glass-like cooling surface treatment helps reduce discomfort caused by perspiration, while a CNC-machined metal scroll wheel and anodized components improve durability and wear resistance.

Built for serious FPS competitors and enthusiasts, the RS6 ULTRA delivers precision, responsiveness, customization, and endurance expected from a flagship esports mouse.

For more information, visit https://attackshark.com/ or connect with the brand on social media and Discord.

To place an order, visit ATTACK SHARK Amazon Store for the US, UK, Europe, AU, MX, SA and Japan.

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SOURCE ATTACK SHARK

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EnKash Introduces India’s First Meal Card with UPI Payments

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EnKash extends its UPI capabilities to meal card allowances, combining the convenience of UPI, the reach of RuPay, and tax-efficient employee benefits.

MUMBAI, India, July 22, 2026 /PRNewswire/ — EnKash, India’s leading business payments and spend management platform, today announced the launch of UPI-based payments on its Meal Card. With this addition, employees can make payments directly from their meal card balance by scanning eligible UPI QR codes at food and grocery merchants.

This makes EnKash the first provider in India to enable UPI payments directly from a meal benefit balance.

The new capability extends the UPI infrastructure that EnKash already offers across its Prepaid Payment Instrument portfolio. It brings the familiarity and convenience of UPI to structured meal benefits, allowing employees to use their meal allowance through a payment method that has become a part of everyday life in India.

The timing is also significant. Under the revised Income-tax reforms, eligible meal benefits of up to ₹200 per meal are available under both the old and new tax regimes, subject to prescribed conditions. Employees can receive up to ₹1,05,600 annually as a tax-free meal benefit. For HR teams, this makes meal benefits more inclusive, valuable and easier to offer across the workforce.

The solution combines:

UPI-based scan-and-pay convenienceLargest acceptance infrastructure of RuPayMerchant category-based spending controlsPhysical and virtual meal cardsReal-time transaction visibilityCentralised card issuance, loading and management for employers

Employers can issue cards, load meal balances, set spending controls and track transactions through a centralised platform. Merchant category controls help ensure that the meal balance is used only for eligible expenses.

“Employee benefits should be as seamless as everyday payments. By bringing UPI to meal benefits, we’re enabling employees to pay the way they already do while helping employers deliver a simpler and more digital-first experience,” said Priya Sharma, Head of Product at EnKash.

“This launch brings together the power of RuPay, the familiarity of UPI and the tax efficiency of meal benefits. It also reflects the strength of the payments stack EnKash has already built across its PPI products.”

The UPI-enabled Meal Card is supported by EnKash’s existing payments and prepaid infrastructure. The company already provides UPI-based payment capabilities across its prepaid products and also offers businesses a wider payments suite covering prepaid cards, employee benefits, expense management, petty cash, corporate payments, payment gateway, and rewards.

About EnKash

EnKash is India’s first full-stack payments and spend management platform, empowering 5,000+ businesses to automate payments, expenses, and employee benefits. Holding PA, PPI, and Bharat Connect (BBPOU) licenses, EnKash offers a unified financial orchestration suite backed by $23M in funding. By partnering with leading banks and networks like NPCI and Visa, EnKash delivers secure, scalable solutions that make enterprise financial operations faster, smarter, and fully compliant.

For media inquiries, email: marketing@enkash.com

 

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SunTec India Launches Proprietary eCommerce Price Monitoring Platform Delivering 99%+ Accuracy with Human-Verified Pricing Intelligence

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NEW DELHI, July 21, 2026 /PRNewswire/ — SunTec India today announced the launch of its proprietary, in-house-built eCommerce price monitoring platform, a purpose-built pricing intelligence solution that tracks competitor prices across multiple channels in real time and pairs automated data collection with human QA verification.

The platform supports pricing, sales, and marketplace teams by combining automated data collection, AI-powered product matching, anomaly detection, and analyst-led verification for quality assurance. It enables businesses to monitor competitor prices, promotional movements, Buy Box signals, and Minimum Advertised Price (MAP) violations across key marketplaces & retailer websites.

Unlike generic SaaS tools that hand back raw data for clients to clean and interpret, SunTec India controls its platform end-to-end, from data collection to matching rules, allowing continuous improvement based directly on client needs.

The platform’s core capabilities include:

Real-time, multi-channel monitoring across Amazon, eBay, Walmart, and other marketplaces, and custom URL tracking for any publicly accessible website.AI-powered product matching using EAN/GTIN identifiers for exact matches and ML models for comparable products, achieving 99%+ matching accuracy.MAP violation alerts delivered within agreed SLA windows, with violation logs formatted for legal, sales, and distributor review.Buy Box and dynamic repricing intelligence compatible with Repricer.com, Linnworks, ChannelAdvisor, and other major repricing platforms.Promotional and deal monitoring timed to peak events like Black Friday, Prime Day, and Q4, giving teams lead time to respond.

Built on a proprietary AI crawler, optimized for dynamic page rendering and anti-bot environments, the platform handles JavaScript-rendered pages and pricing overlays that defeat standard scrapers, while continuously learning from detection patterns to maintain collection reliability.

“Self-service tools give you a dashboard and leave the hard part to you,” said Mr. Ravi Kant, Vice President – eCommerce Division, SunTec India.

“What sets our platform apart is the human-in-the-loop layer. AI detects; our analysts verify. Every anomaly is reviewed by a QA analyst before it reaches the client. Our goal is to help clients identify pricing gaps, protect margins, track violations, and respond to competitor moves before they impact revenue,” he added.

About SunTec India

SunTec India is an IT and digital services company delivering technology-led, data-driven business solutions. Founded in 1999, the company has served 8,530+ clients across 50 countries, supported by 1,500+ full-time professionals and a 95%+ client retention rate. SunTec India combines human expertise with AI-enabled technologies to improve operational efficiency, strengthen competitiveness, and create long-term value for businesses worldwide.

Media Contact: 
Rohit
rohit@suntecindia.com  

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SOURCE SunTec India

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