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Digital Retailing Market size is set to grow by USD 1.87 trillion from 2024-2028, Rapid growth in social media boost the market, Technavio

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NEW YORK, Aug. 16, 2024 /PRNewswire/ — The global digital retailing market size is estimated to grow by USD 1.87 trillion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 36.5%  during the forecast period. Rapid growth in social media is driving market growth, with a trend towards growing shift of preference from traditional to digital retail advertising channels. However, requirement for skilled workforce  poses a challenge. Key market players include 123 Internet Group, Advantage Solutions Inc., AMP Agency, Ascential Plc, BigCommerce Holdings Inc., Daniel J. Edelman Holdings Inc., Fujitsu Ltd., Medallion Retail, Microsoft Corp., Salesforce Inc., Shopify Inc., SocialSEO, Straight North LLC, Stream Companies, Tesco Plc, The Interpublic Group of Companies Inc., Theory House, Unfoldr B.V., Vivendi SE, and WebFX.

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Digital Retailing Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 36.5%

Market growth 2024-2028

USD 1879.8 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

26.89

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 44%

Key countries

US, China, UK, Japan, and Germany

Key companies profiled

123 Internet Group, Advantage Solutions Inc., AMP Agency, Ascential Plc, BigCommerce Holdings Inc., Daniel J. Edelman Holdings Inc., Fujitsu Ltd., Medallion Retail, Microsoft Corp., Salesforce Inc., Shopify Inc., SocialSEO, Straight North LLC, Stream Companies, Tesco Plc, The Interpublic Group of Companies Inc., Theory House, Unfoldr B.V., Vivendi SE, and WebFX

Market Driver

The digital retail market has experienced significant growth due to the shift from traditional advertising channels. This transition is driven by several factors, including increased brand awareness, modernization, enhanced customer experience, and heightened product awareness. Digital media offers the advantage of accessibility at any time and location, making it a preferred choice for marketers. Additionally, the integration of traditional and digital channels, such as geofencing, broadens reach and engagement opportunities. These trends are expected to fuel the expansion of the global digital retail marketing market. 

In today’s digital age, retailing is all about providing quality products, building trust, and offering convenience to customers. E-commerce platforms, mobile shopping, and an omnichannel experience are key trends shaping the retail industry. Personalization is crucial, as shopping patterns indicate consumers prefer seamless experiences across all channels. Social media, search engines, emails, and online stores are essential tools for reaching audiences and tracking ROI. Data should be used smartly to create personal connections and improve website visits through better SEO, keywords, product descriptions, images, and mobile-friendly design. Local visibility and social media platforms are important for brand identities, while influencers and virtual reality offer new opportunities for product display and customer interaction. Content marketing, search engine optimization, and digital marketing are essential for increasing visibility, traffic, and sales in the retail sector. 

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Market Challenges

The digital retail marketing market is experiencing significant growth, and companies face a major challenge in acquiring a workforce equipped to handle the latest technological advancements. Hiring a competent recruitment team is essential, but it’s also necessary to have a dedicated employee development team. Recruiters must assess not only the technical expertise and soft skills of potential hires but also their customer management and data handling abilities. The scarcity of a skilled workforce could hinder the expansion of the global digital retail marketing market in the forecast period.In today’s retail landscape, digital platforms have become the new norm for shopping. Online shoppers prefer e-commerce sites for their convenience and efficiency. However, digital retail marketing comes with its own challenges. Reaching the right audience on these platforms can be tough. The buying journey of online shoppers differs from those in physical stores. The coronavirus pandemic has accelerated the shift to digital selling channels, making it essential for retailers to adapt. Limited resources call for smart digital marketing techniques like search engine marketing, email marketing, blogs, case studies, social media campaigns, and video marketing. Providing a seamless user experience is crucial to turning browsers into buyers. Digital tools like smartphones, laptops, and tablets have transformed the shopping experience. Informed consumers now expect transparency and personalized messages from businesses. The e-commerce market continues to grow, offering retailers new opportunities to reach specific audiences. The transformative impact of digital retail marketing on the retail industry is undeniable.

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Segment Overview 

This digital retailing market report extensively covers market segmentation by  

Type 1.1 Search ads1.2 Display ads1.3 Social media1.4 E-mail marketing1.5 OthersPlatform 2.1 Mobile devices2.2 DesktopsGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Search ads-  The digital retailing market is growing rapidly as more consumers prefer online shopping. Retailers are investing in digital platforms to reach a wider audience and improve customer experience. E-commerce websites and mobile apps offer convenience, flexibility, and personalized recommendations. Digital marketing strategies, such as social media advertising and email campaigns, help retailers engage with customers effectively. Sales data analysis provides valuable insights to optimize inventory management and pricing. Overall, digital retailing enhances efficiency, reduces costs, and caters to evolving consumer preferences.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Learn and explore more about Technavio’s in-depth research reports

The global Digital Transformation market is witnessing robust growth, driven by increased adoption of cloud technologies and AI. The Digital Signage market is expanding rapidly fueled by advancements in display technologies and growing demand for interactive advertising. In the Online Apparel Retailing Market, sales are soaring as consumers increasingly prefer the convenience of e-commerce for fashion shopping.

Research Analysis

Digital retail marketing refers to the use of digital channels to create engaging shopping experiences for consumers. Retailers leverage digital messages to reach specific audiences, driving results in the evolving retail landscape. The internet has transformed the way goods and services are bought and sold, with digital marketing strategies including loyalty programs, advertising, and promotions playing a crucial role. Brands must maintain consistency in their digital channels, adhering to brand identity and guidelines. Digital marketing trends such as personalization and interactive store layouts enhance the shopping experience. Zappos, a leading digital marketplace, exemplifies the importance of digital retailing in driving marketing and revenue for retail businesses. The benefits of digital retail marketing are vast, from increased reach and engagement to improved customer loyalty and business opportunities.

Market Research Overview

Digital retail marketing refers to the use of various digital channels and tools to create engaging shopping experiences for consumers in the retail industry. In the digital age, retailers are transforming the retail landscape by delivering messages tailored to specific audiences, offering transparency, quality, trust, convenience, and personalization. E-commerce platforms, mobile shopping, and omnichannel experiences are key elements of this digitalization, allowing businesses to reach informed consumers more effectively. Digital tools such as search engines, social media, emails, and online stores enable retailers to smartly target their audience, track ROI, and build personal connections. Websites, mobile apps, and digital storefronts are essential components of a retailer’s online strategies, requiring fast loading, mobile-friendly designs, and fresh content for better SEO and local visibility. Virtual reality and digital marketing further enhance the digital retail experience, providing new opportunities for brand identities to shine and customer interaction to thrive. In the digital retail market, businesses must adapt to meet the evolving expectations of consumers, who increasingly demand seamless experiences, personalization, and transparency. By leveraging digital channels effectively, retailers can create a transformative impact on their businesses and build strong, loyal customer bases.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeSearch AdsDisplay AdsSocial MediaE-mail MarketingOthersPlatformMobile DevicesDesktopsGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Viettel Group and Vietnam’s Government Cipher Committee Unveil Security Chip Embedding Vietnamese Cryptography in Silicon

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HANOI, Vietnam, Nov. 3, 2026 /PRNewswire/ — Vietnam’s Government Cipher Committee and Viettel Group have unveiled VGC v1.0, a security chip integrating a domestically developed cryptographic algorithm directly into silicon, alongside the country’s first domestically designed secure semiconductor platform.

The project addresses concerns over potential data exposure associated with reliance on imported chips. By embedding cryptographic functions directly into hardware, Vietnam’s Government Cipher Committee and Viettel Group aim to strengthen Vietnam’s control over the design and verification of technologies used to protect sensitive information.

VGC v1.0 contains 300 million transistors in a 10 × 10 mm package and is fabricated using a 28-nanometre CMOS process. In performance tests, it performed encryption and decryption approximately 15 times faster than a software-only solution carrying out the same tasks. The first batch passed technical tests and received certification for socio-economic applications in the first quarter of 2026. Technical safeguards were also applied to protect the design before fabrication, reducing risks of information leakage and reverse engineering.

The Government Cipher Committee’s M2 unit established security requirements, developed the cryptographic algorithm and defined evaluation criteria, while Viettel Semiconductor Center designed and implemented the chip. Based on the open RISC-V instruction set architecture, the underlying platform enables Vietnamese engineers to modify processor designs and reuse established verification processes for future chip generations.

VGC v1.0 has already seen initial deployment in secure USB storage devices for Party, government and defence agencies. Planned applications include supporting Vietnam’s national digital signature certification system, which has more than two million digital certificates in circulation. Other potential uses span financial data protection, connected cameras and sensors, and critical infrastructure systems in electricity, water, oil and gas, and telecommunications. Products intended to protect state secrets would require further testing and certification under applicable standards.

“Researching, designing and developing secure semiconductor chips is a formidable challenge, requiring years of accumulated expertise, technological capabilities and highly skilled talent. Yet we believe that starting later does not mean accepting dependence on others. With the right strategy, focused resources and sustained commitment, we can steadily close the gap and move towards mastering technologies of strategic importance to our country,” said Lieutenant General Tao Duc Thang, Chairman and CEO of Viettel Group.

At the launch, the Vietnam’s Government Cipher Committee and Viettel Group signed an agreement covering plans for volume production, multicore security chips, specialist workforce development and testing on real devices. Viettel is also building a semiconductor fabrication plant in Hoa Lac as part of broader efforts to develop domestic capabilities across chip design, manufacturing and packaging.

Beyond the initial chip, the initiative establishes a foundation for future generations of security hardware, supporting Vietnam’s long-term efforts to reduce technological dependence and strengthen control over critical digital technologies.

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SOURCE Viettel Group

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USDGO Plus SP Among First Products on OSL’s Instant Redemption

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Eligible professional investors redeeming units of USDGO Plus SP through OSL may receive redemption proceeds on the same day, subject to OSL’s eligibility criteria and applicable terms and conditions

HONG KONG, Nov. 3, 2026 /PRNewswire/ — Units of PrimePlus SPC – USDGO Plus SP held via OSL are included in the initial batch of products covered by Instant Redemption, a feature OSL Group announced on 2 November 2026 for tokenised real-world asset (RWA) products on its licensed platform.

Eligible professional investors redeeming designated products through OSL may receive their redemption proceeds on the same day, subject to OSL’s eligibility criteria, product coverage and applicable terms and conditions. Designated products may also be subscribed for and redeemed in USDGO.

USDGO Plus SP is a segregated portfolio of PrimePlus SPC, a Cayman Islands segregated portfolio company registered with CIMA as a mutual fund. Under the co-operation framework of 2WA and OSL, fund units stay in custody via OSL, 2WA does not custody client fund units, and Instant Redemption is an OSL platform feature*.

OSL continues to provide custody and distribution for USDGO Plus SP. Instant Redemption does not change the fund’s redemption terms, registration status, offering documents, risk disclosures or investor eligibility requirements.

*Instant Redemption is only available to investors on the OSL platform who qualify as professional investors.

About 2WA

2WA is a real-world asset (RWA) and digital asset technology development company focused on expanding the utility of regulated assets. 2WA applies blockchain technology, including tokenization, to broaden how regulated assets such as fund units and listed equities are held, used and mobilized. Throughout, the underlying assets remain with licensed custodians. 2WA’s objective is to create new use cases for these assets and, in doing so, enhance their overall value for investors and institutions.

USDGO sits at the core of 2WA’s business. As an active contributor to the USDGO ecosystem, 2WA uses USDGO as the primary settlement and liquidity asset across its RWA products, and works alongside partners to broaden its adoption, deepen its liquidity and support the long-term growth of its ecosystem. For more information, visit https://2wa.io

About OSL

OSL Group (HKEX: 863) is a global stablecoin infrastructure company that strives to provide compliant and efficient digital financial infrastructure services globally, empowering enterprises, financial institutions and individuals to seamlessly exchange, pay, trade, and settle between fiat and digital currencies. Grounded in the core values of Open, Secure, and Liquid, it is committed to building a more efficient ecosystem that connects global markets and enables instant, seamless and compliant value movement worldwide. For media inquiries, please contact: media@osl.com

Media contacts

2WA: media@2wa.io
OSL: media@osl.com

Disclaimer

This press release is for information purposes only. It does not constitute an offer, solicitation, recommendation or inducement to buy, sell or otherwise deal in any digital asset, security or other financial product, and it is not financial, investment, legal, tax, accounting or other professional advice and should not be relied on as such. Views expressed do not necessarily reflect the official positions of OSL Group or its affiliates. Descriptions of products and services are for general reference only, and participation is subject to applicable terms, conditions and regulatory requirements. This press release may contain forward-looking or indicative information; actual outcomes may differ materially, and none of OSL Group, 2WA, PrimePlus SPC or their respective affiliates undertakes any obligation to update it.

USDGO Plus SP has not been authorised by the Securities and Futures Commission under section 104 of the Securities and Futures Ordinance (Cap. 571) (SFO), and its offering documents have not been reviewed by any regulatory authority in Hong Kong. Interests in USDGO Plus SP may be offered in Hong Kong only to professional investors, and only on the basis of the fund’s offering documents. Investing in digital asset funds involves significant risks, including the possible loss of the entire amount invested. Market-neutral strategies do not eliminate risk, and funding rates may turn negative. Past performance is not indicative of future results.

Instant Redemption is a feature of OSL’s platform. Its availability is subject to OSL’s eligibility criteria, limits and platform terms, and may be changed, suspended or withdrawn at any time. It does not amend the redemption terms of USDGO Plus SP and is not a guarantee of liquidity or of the return of any amount invested.

This press release is intended only for “professional investors” as defined in the SFO and its subsidiary legislation, must not be distributed or used in any jurisdiction where doing so would breach applicable laws, and does not constitute active marketing to the public in Hong Kong. Readers are responsible for complying with the laws of their own jurisdiction. The stablecoins referred to in this press release may be “specified stablecoins” under the Stablecoin Ordinance (Cap. 656); their issuers and OSL Digital Securities Limited (OSLDS) are not licensed under that Ordinance to conduct regulated stablecoin activities in Hong Kong. OSLDS is a permitted offeror under that Ordinance and offers such products in Hong Kong only to clients it has verified and accepted as professional investors.

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SOURCE 2WA

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THE KOREA INDUSTRY DAILY: ROBOTWORLD 2026 to Spotlight Physical AI and AI-Driven Manufacturing With 402 Exhibitors From 17 Countries

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Rainbow Robotics, Neuromeka and Samhyun to exhibit Nov. 4–7 near Seoul; NVIDIA and Qualcomm to participate in conference

GOYANG, South Korea, Nov. 3, 2026 /PRNewswire/ — ROBOTWORLD 2026 will bring together 402 companies from 17 countries at the Korea International Exhibition Center (KINTEX) Nov. 4–7. The 1,198-booth exhibition will explore how Physical AI and AI-driven manufacturing systems are being developed for industrial applications.

International exhibitors will include Taiwan’s Advantech, Japan’s FANUC and China’s Booster Robotics, PAXINI and Unitree. A Canadian delegation of 10 technology companies will participate in the exhibition and conference, while companies from India and Bangladesh will exhibit at ROBOTWORLD for the first time.

The International Robot Business Conference 2026 will extend the discussion of industrial applications through 36 sessions on Nov. 4–5. Its three tracks — Manufacturing AX (AI transformation), Humanoid with Physical AI and Mobility — will address AI adoption in production, robot intelligence and mobility across industrial and service environments. The Manufacturing AX track will feature presentations by representatives from Qualcomm and Advantech, while a speaker from NVIDIA will present in the Humanoid with Physical AI track. Qualcomm will also sponsor the exhibition.

According to the International Federation of Robotics’ World Robotics 2026 report, global industrial robot installations reached a record 603,307 units in 2025, marking an 11% increase from the previous year and surpassing 600,000 units for the first time. Asia accounted for 76% of all newly installed industrial robots, with 457,315 units installed, up 14% year-on-year. Global installations are forecast to reach 655,000 units in 2026, reflecting the continued expansion of industrial automation.

Against this industrial backdrop, the exhibition will explore Physical AI technologies that enable robots to perceive their surroundings, assess conditions and perform physical tasks. Korean exhibitors will address both task intelligence and the platforms and components that enable movement and manipulation.

Rainbow Robotics will exhibit its RBY mobile humanoid and RBQ quadruped series, while Neuromeka will present its Physical Skill Foundation (PSF) technology alongside the EIR humanoid and NAMI mobile humanoid platforms. Neuromeka describes PSF as supporting task execution involving unfamiliar objects and changing work environments. Samhyun will showcase its AXLON actuator series for robot joint actuation, torque control and linear motion, together with the BOLDUM autonomous transport robot for industrial material handling with payloads of up to 3 metric tons.

Beyond individual robots, the exhibition will examine AI-driven manufacturing through systems that combine collaborative robots, autonomous mobile robots (AMRs), machine vision and manufacturing software. Exhibitors will demonstrate how process data and material flows can inform robot and equipment operations across production processes.

Humanoid, food-tech and healthcare pavilions will provide focused views of these technologies and their applications. The newly established humanoid pavilion will cover complete robots, actuators, reducers, sensors, controllers and AI software. The food-tech pavilion will feature cooking, serving and kitchen automation. The returning healthcare pavilion will cover surgical, rehabilitation, wearable and care robots, as well as hospital logistics.

Business programs will connect the technology presentations with opportunities for procurement, exports and investment. Export and procurement matchmaking sessions will run Nov. 4–6, with suppliers and prospective buyers matched in advance for one-to-one meetings. A seminar on entering international markets will be held on Nov.5 providing practical information on certification requirements in different countries.

Global Scale-up Day on Nov. 6 will be open to small and medium-sized enterprises as well as startups in AI and robotics seeking investment and growth capital. Conducted entirely in English, the program will bring together venture capital firms, accelerators, strategic investors and M&A specialists.

“With increased participation by global companies and the addition of national and special pavilions, we hope this year’s exhibition will showcase the capabilities of Korean robotics companies and expand opportunities for practical cooperation between Korean and international businesses,” a ROBOTWORLD representative said.

ROBOTWORLD 2026 will take place at KINTEX Exhibition Center 1, Halls 3–5, in Goyang. Information on exhibitors, conference sessions and business programs are available at https://eng.robotworld.or.kr/.

About ROBOTWORLD

ROBOTWORLD is an international robotics exhibition covering industrial and service robots, core components, AI software and manufacturing automation solutions, alongside a conference and business programs. ROBOTWORLD 2026 is hosted by South Korea’s Ministry of Trade, Industry and Resources (MOTIR) and jointly organized by the Korea Association of AI Robot Industry (KAR), the Korea Institute for Robot Industry Advancement (KIRIA) and the Institute of Control, Robotics and Systems (ICROS).

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SOURCE THE KOREA INDUSTRY DAILY

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