Connect with us

Technology

Global Times: China a model for development that African countries can follow

Published

on

BEIJING, Sept. 1, 2024 /PRNewswire/ — The 2024 Summit of the Forum on China-Africa Cooperation (FOCAC) will be held in Beijing from September 4 to 6. It takes place at a critical juncture when the world is grappling with various regional and global crises and there is a pressing need for countries from the Global South to join hands. How will this year’s FOCAC elevate ties between China and Africa? What is the significance of building a high-level China–Africa community with a shared future? The Global Times (GT) interviewed a number of former officials and pundits from various African countries to share their insights and stories. 

In the first article of this series, GT reporters Qian Jiayin and Bai Yunyi interviewed Essam Sharaf (Sharaf), former prime minister of Egypt and chairman of the Egyptian Sharaf Foundation for sustainable development. He said that China’s growing influence in Africa is timely, essential and vital.

GT: This year marks the 10th anniversary of the establishment of the comprehensive strategic partnership between China and Egypt. During these 10 years, you have visited China many times. When did you first come to China, and what was your first impression of China? How do you evaluate the deepening of the China–Egypt relationship?

Sharaf: I have visited China about 40 times, and my first visit was in 2005. Although, at the time, Egypt was leaning toward the US, I insisted on visiting China. When I arrived in China, I visited many places and met many people. To tell you the truth, I was impressed. I told my colleagues that China is a great country, and it will be a major country in the world.

Now, the relationship has deepened in terms of economic cooperation. But the most important thing is the political stances. The political stances of Egypt and China are almost identical. Egypt and China were upgraded to a strategic comprehensive relationship 10 years ago, which means there is now a deeper and wider level of relationship between the two countries, covering almost all aspects. If you ask me about the evolution, I believe that the relationship is very strong, and I hope that this relation grows and has a positive impact on both countries as well as other countries.

GT: The two great civilizations of China and Egypt each have a long history and splendid culture, as well as many similarities. As a politician from Egypt, with its great civilization, how do you evaluate the series of global initiatives and ideas proposed by China?

Sharaf: The relations between China and Egypt actually go back maybe 2,000 years through the ancient Maritime Silk Road. These two civilizations have influenced humanity, history and the civilization of the world over time. I believe that, for humanity, it is our responsibility to build on the relationship between these two countries, as very few countries have such deep civilizations. 

If we talk about global prosperity, global prosperity requires getting rid of the deficits in global peace, global trust, global connectivity and global development efforts, which are China’s global initiatives’ goals are. 

For example, the Belt and Road Initiative (BRI) deals with international connectivity. BRI is actually considered the most important international cooperation platform. When we talk about a trust deficit, we have the Global Civilization Initiative. When we talk about reducing the security deficit, we’re talking about Global Security Initiative. When we talk about development deficits, there is the Global Development Initiative. I consider these initiatives to be a road map for the world toward global prosperity, global peace and global development. And it’s very difficult to have such a package from any other country.

GT: How do Egyptians, both the public and businesses, perceive the Belt and Road Initiative? Could you share some successful examples of infrastructure projects between China and Egypt?

Sharaf: In Egypt I found that the perception of BRI has changed over time from looking at the BRI as just a project to looking at it as a cooperation platform. That change, I believe, is highly correlated to the relations between China and Africa. I also believe the BRI has and will play a vital role in the development of the Global South.
 
Egyptians now perceive BRI in a much more comprehensive way than 10 years ago. For example, we have projects in different disciplines, like transportation, electricity and solar power, among others. And the most important one is the huge work of Chinese companies in the New Administrative Capital. China is doing an excellent job there.

Furthermore, China has a lot of experience with special trade and economic zones. We have a Chinese economic zone in Egypt now, but I believe that we need more as we benefit from the huge experience of China in this field. I believe that the Chinese can do a lot in terms of cultural exchanges and mutual learning, which is something we should work on. China and Egypt should cooperate and lead together through dialogue, and understanding. As the United Nations Secretary General said, we have a trust deficit. We need to talk, we need to understand each other, we need to get closer, and once we get to know each other and understand and respect each other, then the cooperation projects will be much, much easier.

GT: Have you taken note of the concept of “Chinese modernization”? Do you think China’s development model offers valuable insights for Egypt? What challenges does Egypt face when trying to adapt and localize these experiences?

Sharaf: China offered a model for modernization of developing countries. How China transferred from this level to this advanced level is very important for Egypt and other developing countries. China succeeded in achieving outstanding development through several modernization pillars, including putting people at the center, respect for diversity and innovation-driven development. 

Egypt is now surrounded by a hostile environment. But still, I believe that the closer relationship between Egypt and China will benefit us as we analyze the modernization process of China. Once we actually have a peaceful environment in the area, I believe Egypt will be able to make great strides toward real modernization.

View original content:https://www.prnewswire.com/news-releases/global-times-china-a-model-for-development-that-african-countries-can-follow-302235599.html

SOURCE Global Times

Continue Reading

Technology

As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

Published

on

By

Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

View original content to download multimedia:https://www.prnewswire.com/news-releases/as-ai-speeds-up-marketing-louisvilles-redtag-bets-on-strategy-302911869.html

SOURCE RED TAG LLC

Continue Reading

Technology

The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

Published

on

By

NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

View original content:https://www.prweb.com/releases/the-national-association-of-mortgage-brokers-announces-its-launch-of-more-new-mortgage-education-and-professional-development-platform-302910967.html

SOURCE The National Association of Mortgage Brokers

Continue Reading

Technology

The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

Published

on

By

The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

View original content:https://www.prweb.com/releases/the-united-states-golf-association-selects-gupta-media-as-paid-media-agency-of-record-302911621.html

SOURCE Gupta Media

Continue Reading

Trending