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Beauty With a Twist: OrangeTwist and Moontide’s Campaign Reminds Us All to ‘Make Time for You’

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Moontide, a leading data-driven marketing agency, has teamed up with OrangeTwist to introduce the “Make Time For You” campaign. Unique in its approach, the campaign shifts the focus from aesthetic treatments to the wellness benefits of self-care, emphasizing the importance of taking time for yourself. By featuring Father Time in a humorous narrative, it delivers a message that beauty and self-care are accessible to everyone. Set to launch across major platforms, this campaign is poised to resonate with audiences and redefine how the industry talks about beauty and wellness.

LOS ANGELES, Sept. 3, 2024 /PRNewswire-PRWeb/ — Moontide, a leading data-driven marketing agency, has partnered with OrangeTwist, a premier aesthetic treatment brand, to launch the “Make Time For You” campaign. This forward-thinking initiative challenges the traditional portrayal of beauty in the aesthetics industry, moving beyond the familiar images of women receiving treatments to deliver an insightful message that connects with a broader audience.

“Moontide’s thoughtful approach to understanding consumer insights and their ability to craft effective marketing strategies that capture the spirit of the OrangeTwist brand have made them a valued partner for us,” said Denise Keeler, chief growth officer of OrangeTwist.

The “Make Time For You” campaign is rooted in insights from the MRI-Simmons Fall Doublebase 2023 study, which revealed that 62% of consumers feel they don’t have time for self-care, while 77% feel pressured to maintain the appearance that their lives are under control. Moontide crafted a narrative that directly addresses these concerns, emphasizing the importance of taking time for oneself in a fast-paced world. The campaign cleverly breaks the mold by featuring Father Time, a universally recognized figure, to convey that anyone can look and feel their best with the help of OrangeTwist.

“Our data revealed a significant portion of consumers feel they lack the time to focus on their own well-being,” said Warren Schaffer, president of Moontide. “By centering our campaign around the concept of reclaiming time for oneself, we tapped into a sentiment that connects deeply across all demographics. This campaign highlights how OrangeTwist’s treatments offer a perfect way for anyone to make the time to prioritize self-care.”

The “Make Time For You” campaign also stands out for its use of wit—a rarity in the aesthetics industry. By featuring Father Time in a clever, lighthearted narrative, the campaign not only challenges the conventional image of beauty but also delivers an inclusive message that beauty and self-care are accessible to all.

“We wanted to create something that truly broke the mold in the aesthetics industry,” said Sheldon Melvin, executive creative director at Moontide. “By placing Father Time at the center of our narrative, we’re not just using a creative device—we’re redefining who can benefit from aesthetic treatments. This campaign is about making the concept of ‘taking time for yourself’ resonate across genders and ages in a memorable way. Father Time, traditionally seen as a harbinger of aging, is now a symbol of reclaiming time and turning back the clock with OrangeTwist.”

Moontide has been OrangeTwist’s trusted partner for years, thanks to its deep expertise in the aesthetics space and a proven track record of delivering data-driven campaigns that drive business results.

“Moontide’s thoughtful approach to understanding consumer insights and their ability to craft effective marketing strategies that capture the spirit of the OrangeTwist brand have made them a valued partner for us,” said Denise Keeler, chief growth officer of OrangeTwist. “We appreciate their dedication to raising the bar in aesthetics marketing.”

The “Make Time For You” campaign will launch across multiple platforms, including online TV, social media, digital ads, and paid search. It will be featured in prominent industry publications and at key aesthetic industry events, where it is expected to generate significant buzz and engagement.

About Moontide

Founded in 2007, Moontide is an innovative, independent mid-size agency known for its strategic, data-driven approach. The agency delivers results across media, data, creative, technology, and customer experience, helping ambitious companies lead their category or create their own. For more information, visit www.moontide.agency.

About OrangeTwist

OrangeTwist is a leading aesthetic treatment brand offering a range of non-invasive services designed to help clients look and feel their best. With a focus on innovation and customer experience, OrangeTwist provides personalized treatments that deliver real results. For more information, visit www.orangetwist.com.

Media Contact

Melissa Pardo, Moontide, 1 (310) 376-7800, pr@moontide.agency, https://www.moontide.agency/ 

Cynthia Sutherland, ICCU PR, cynthia@1creativeconceptpr.com, 1creativeconceptpr.com 

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SOURCE Moontide

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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