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The Guestbook Celebrates 10 Years of Travel Rewards This September

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With Millions in Cash Back Delivered, World’s Leading Hotel Cash Back Rewards Program Marks a Decade with 10% Cash Back Anniversary Offer & Hotel Deals

LAS VEGAS, Sept. 3, 2024 /PRNewswire/ — This September, The Guestbook, the world’s leading hotel cash back rewards program, marks a decade of rewarding travelers worldwide. Over the past decade, The Guestbook has delivered millions of dollars in cash back to more than three million savvy travelers across nearly 80 countries, championing the value of direct hotel bookings and fostering connections between hotels and their guests.

“For ten years, The Guestbook has been dedicated to helping people make the most of life’s opportunities to travel while supporting independent and boutique hotels through direct hotel bookings,” said James Gancos, Founder and CEO of The Guestbook. “This achievement is a testament to the exceptional hospitality and innovative spirit of our partners and is also a chance to thank our members with exceptional savings to inspire an extra trip or two. Our commitment to delivering enriched travel experiences, unparalleled value and rewards remains as strong as ever, and we are excited about what the next ten years will bring.”

A Decade of Travel Rewards
Founded in 2014, The Guestbook has solidified its position as a leader in the hospitality industry by offering a more valuable direct booking experience to travelers and providing a solution for hotels to counter the dominance of online travel agencies like Expedia and booking.com. By returning booking power to travelers with tangible rewards and exclusive rates through direct bookings, The Guestbook strengthens hotel-guest relationships and enhances travel experiences with meaningful incentives.

Guestbook member William Darrah shares, “As an avid traveler, I am always on the lookout for ways to maximize my trips, and The Guestbook has been a game-changer. By booking directly using their platform, I earn REAL cash back on every stay at boutique and independent hotels. I joined in 2015, and I have redeemed $6,683.15 so far! The properties I have visited offered incredible experiences, from personalized services to one-of-a kind designs. The best part? I also have the option to use my rewards to enhance future travels, whether it’s a room upgrade or extra perks, making each adventure even more memorable and affordable.”

“The Guestbook has transformed our YOTEL Club member program and the way our guests book with us. We have seen a 33% increase in direct booking conversions and a 42% rise in loyalty program enrollments,” said Alys Mathew, Vice President of Brand and Communications for YOTEL. “As we continue to open in new locations, like YOTEL Geneva Lake which opened earlier this year, The Guestbook platform is an important part of our long-term booking strategy, helping us grow guest loyalty and achieve sustained success across our global locations.”

10% Cash Back Anniversary Promotion & Exclusive Hotel Deals
To mark this significant milestone, The Guestbook is doubling its standard cash back rate, offering 10% cash back for all stays booked in September and completed by December 31, 2024. Travelers booking direct at any of The Guestbook’s 800+ independent and boutique partner hotels worldwide can choose one of three rewarding options:

10% Cash Back: Receive 10% cash back on the booking cost – double the program’s standard rate.10% Cash for a Cause: Opt to donate 10% of the booking cost to a charitable cause.15% Cash Forward: Apply 15% of the booking cost towards future hotel stays.

On top of this anniversary promotion, users can take advantage of exclusive month-long deals from over 150 of The Guestbook’s hotel partners, including Lotte New York Palace, citizenM, YOTEL, Grupo Posadas, and Basecamp Resorts.

How It Works

Browse Deals: Sign up for free on The Guestbook’s web portal or mobile app and explore the collection of over 800 independent and boutique hotels worldwide.Book Directly: Book directly on The Guestbook’s partner hotel websites using an enrolled email address, which is used to track stays and rewards.Earn Rewards: Choose to receive 10% cash back, donate 10% to a cause, or apply 15% towards future stays.

To make the rewards program even more convenient and sticky, The Guestbook recently introduced The Guestbook Extension, a free browser extension that extends the program’s cash back rewards to over 60,000 major chain hotels worldwide, earning 5% cash back on top of valuable credit card and hotel loyalty points. Throughout September, Extension users can also earn 10% cash back on direct bookings.

Additionally, The Guestbook’s Referral Program offers members an easy way to earn even more rewards by inviting friends to join. For every five friends who sign up, the referrer will receive an extra 1% Cash Back on every Guestbook-eligible booking their friends make for an entire year.

To learn more about The Guestbook, visit www.theguestbook.com.

About The Guestbook
The Guestbook is the world’s leading hotel cash back rewards program for travelers, boasting over three million members across nearly 80 countries. Designed to enrich traveler experiences and foster direct connections between guests and destinations, members enjoy instant cash back on direct bookings across over 800 of the best independent and boutique hotels worldwide. Members may redeem for 5% cash back, donate 5% to a cause, or apply a 15% credit towards future hotel stays. 

Additionally, The Guestbook now offers a free web browser extension for Chrome and Safari, aimed at maximizing traveler savings and ease. This extension enables travelers to quickly access Guestbook hotels and rewards while browsing on their go-to travel sites and expands the 5% cash back benefit to 60,000+ chain hotels when Guestbook hotels aren’t available or convenient.

The Guestbook has been recognized as the #1 Loyalty Program for Independent Hotels by HotelTechReport in 2024, 2023, 2022 and 2021, and the #3 Direct Booking Tool in 2024, 2023 and 2022. Learn more at www.theguestbook.com and www.theguestbook.com/extension.

Media contact: Nicole Biemer, nicole@nbpublicity.com

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SOURCE The Guestbook

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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