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Agriculture Sensing and Monitoring Devices Market to Grow by USD 620.7 Million (2024-2028), Rising Population Drives Food Demand, AI Transforming Market – Technavio Report

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NEW YORK, Sept. 13, 2024 /PRNewswire/ — Report with market evolution powered by AI- The global agriculture sensing and monitoring devices market  size is estimated to grow by USD 620.7 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  8.37%  during the forecast period.  Rising global population boosting food demand is driving market growth, with a trend towards growing developments in agriculture sensing and monitoring devices. However, high costs for technology adoption in agriculture sensing and monitoring devices  poses a challenge. Key market players include Ag Leader Technology, AGCO Corp., Arable Labs Inc., Auroras Srl, Bayer AG, CropX Technologies Ltd., Deere and Co., DICKEY john, DTN LLC, GroGuru Inc., Hexagon AB, Murata Manufacturing Co. Ltd., Parker Hannifin Corp., Raven Industries, Inc., Sentera Inc., Syngenta Crop Protection AG, Teralytic Inc., and Trimble Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Application (Crop sensing and monitoring devices and Livestock sensing and monitoring devices), End-user (Farmers, Agricultural companies, and Government and research institutions), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Ag Leader Technology, AGCO Corp., Arable Labs Inc., Auroras Srl, Bayer AG, CropX Technologies Ltd., Deere and Co., DICKEY john, DTN LLC, GroGuru Inc., Hexagon AB, Murata Manufacturing Co. Ltd., Parker Hannifin Corp., Raven Industries, Inc., Sentera Inc., Syngenta Crop Protection AG, Teralytic Inc., and Trimble Inc.

Key Market Trends Fueling Growth

The agriculture sensing and monitoring devices market is witnessing notable growth due to technological advancements. CropX Technologies and Reinke Irrigation recently introduced the Reinke Direct ET sensor, which mounts on center pivot irrigation systems to provide farmers with real-time, precise Evapotranspiration (ET) values for optimized irrigation. GroGuru launched an advanced wireless soil sensor probe, featuring six sensors at various soil depths for continuous root zone monitoring in annual field crops. This technology, equipped with GroGurus patented wireless underground system (WUGS), offers detailed, real-time insights into soil conditions for effective water management. These innovations underscore the progress in agriculture sensing technologies, enabling farmers to manage resources efficiently and sustainably, fueling the expansion of the global agriculture sensing and monitoring devices market. (Exact word count: 50) 

Agriculture sensing and monitoring devices are transforming modern farming practices. These devices use various sensors like optical, electrochemical, mechanical, and physical to monitor soil, water, crop health, and livestock. Soil monitoring helps in understanding soil properties for better crop management. Disease and pest control are ensured through sensors that detect early signs of infestations. Irrigation and water management systems use sensors for efficient use of resources. Smart greenhouses and fish farms are monitored for optimal growth conditions. Bio-acoustic sensors detect animal behavior for improved livestock management. Yield mapping and real-time decision-making are essential for agricultural production and technology practices like precision agriculture and intensification. Location sensors, satellite and drone remote sensing, ground IoT data, and wireless platforms provide valuable insights for farmers. All these sensors enable farmers to make informed decisions, improve yields, and enhance agricultural productivity. 

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Market Challenges

The global agriculture sensing and monitoring devices market faces a significant challenge due to the high initial costs associated with adopting these technologies. The expense for integrating advanced systems can be substantial, acting as a barrier for farmers, particularly those with limited financial resources. Costs vary depending on the technology’s features and scale. Comprehensive record-keeping systems, which track crops, harvests, and expenses, cost between USD25,000 and USD35,000. Basic analytics tools, generating reports and visualizing data, range from USD15,000 to USD20,000. Weather forecasting systems, crucial for planning and decision-making, cost between USD5,000 and USD10,000. Real-time data monitoring, including soil moisture, temperature, and other environmental factors, costs approximately USD5,000 to USD8,000. Basic sensor integration, involving common sensors like soil moisture and temperature sensors, ranges from USD2,000 to USD4,000. Data-driven recommendations for irrigation and fertilization cost between USD3,000 and USD5,000. The total cost for a complete setup incorporating these features ranges from USD25,000 to USD150,000. Real-time monitoring costs around USD5,000 to USD8,000, and basic sensor integration costs between USD2,000 and USD4,000. Ongoing maintenance and updates are essential, with regular maintenance contracts costing between USD500 and USD2,000 per month and developer support costing approximately USD50 to USD100 per hour. These expenses are vital for maintaining functionality, security, and compatibility with evolving technologies, adding to the financial challenges of adopting advanced agricultural technologies. Consequently, the high costs for technology adoption hinder the growth of the global agriculture sensing and monitoring devices market during the forecast period.Agriculture sensing and monitoring devices are essential tools for modern farming, enabling farmers to optimize production and conserve resources. However, challenges exist in various sectors. Harvest management and smart farming techniques require real-time monitoring of environmental conditions, soil condition, and crop health. Environmental regulations demand accurate detection of water contamination, pesticide residues, and nutrient shortages. Indoor farming and climate control call for IoT-enabled devices and high-tech irrigation tools. Automation and labor reduction bring challenges in infrastructure support and skilled labor force. Drought stress, disease attacks, and precision farming methods add complexity to sensing and monitoring needs. Sports turf segment and protected cultivation require specialized monitoring devices. Sensor-based technologies, cellular devices, and weather forecasting are key to smart agriculture. Overall, agriculture sensing and monitoring devices are crucial for optimum production, productivity, and crop yield in the face of food demand, arable land, and various environmental pressures.

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Segment Overview 

This agriculture sensing and monitoring devices market report extensively covers market segmentation by

Application 1.1 Crop sensing and monitoring devices1.2 Livestock sensing and monitoring devicesEnd-user 2.1 Farmers2.2 Agricultural companies2.3 Government and research institutionsGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Crop sensing and monitoring devices-  The Agriculture Sensing and Monitoring Devices market is experiencing significant growth due to the increasing demand for precision farming. These devices provide real-time data on soil moisture, temperature, and nutrient levels, enabling farmers to make informed decisions and optimize crop yields. Companies like John Deere and Trimble are leading this market with innovative solutions. The use of IoT and machine learning technologies further enhances the functionality and efficiency of these devices. This results in improved crop health, reduced water usage, and increased profitability for farmers.

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Research Analysis

Agricultural sensing and monitoring devices are revolutionizing the way farmers manage their lands by providing real-time data on environmental conditions, soil condition, and crop health. Precision agriculture, a technology practice aimed at intensifying agricultural production, relies heavily on these devices. Agricultural sensors, including location sensors, satellite remote sensing, and drone remote sensing, collect ground IoT data that is transmitted wirelessly to wireless platforms for analysis. Farmers can make optimum decisions for yield monitoring, crop health monitoring, field mapping, and weather forecasting, leading to increased productivity and crop yield. Smart farming, an essential component of modern agriculture, utilizes these devices to monitor agricultural machinery and optimize environmental conditions. With food demand continuing to rise and arable land becoming scarce, the use of agricultural sensing and monitoring devices is crucial for efficient and sustainable farming practices.

Market Research Overview

Agricultural sensing and monitoring devices are revolutionizing the agricultural industry by providing real-time data and insights for optimal production. With the intensification of agriculture and the shift towards precision farming, technology practices have become essential for farmers to make informed decisions. Agricultural sensors, including location sensors, satellite remote sensing, drone remote sensing, and ground IoT data, provide valuable information on crop health, yield monitoring, field mapping, irrigation scheduling, harvesting management, and environmental conditions. These sensors use various technologies such as optical, electrochemical, mechanical, physical, and chemical sensors to monitor soil condition, disease control, irrigation, water management, and more. Smart farming techniques, including IoT-enabled devices, groundwater levels, infrastructure support, and precision farming methods, are also gaining popularity. Environmental regulations, climatic conditions, skilled labor force, automation, labor reduction, water contamination, pesticide residues, nutrient shortages, and disease attacks are some of the challenges addressed by these devices. Indoor farming, sports turf segment, drought stress, protected cultivation, smart agricultural practices, and sensor-based technologies are other areas where agricultural sensing and monitoring devices are making a significant impact. Cellular devices, agriculture, sensing devices, monitoring devices, smart farming, and productivity are all interconnected, with the ultimate goal of achieving optimum production, real-time monitoring, and resource conservation.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationCrop Sensing And Monitoring DevicesLivestock Sensing And Monitoring DevicesEnd-userFarmersAgricultural CompaniesGovernment And Research InstitutionsGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Johns Hopkins University Athletics Partners with Prospect HQ to Expand Career Opportunities for Student-Athletes

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Partnership connects Johns Hopkins student-athletes and alumni to a growing national talent network and employers seeking the attributes and skills developed through sport

BALTIMORE, Nov. 2, 2026 /PRNewswire/ — Johns Hopkins University Athletics has partnered with Prospect HQ, the hiring platform connecting current and former student-athletes with employers seeking culturally aligned talent possessing the dynamic attributes developed through sport.

The partnership reflects the philosophical alignment and shared mission of supporting student-athletes on their career journey and life after sport.

“We are excited to provide all current and former Blue Jays with a platform that will challenge them to reflect on their own personal values, strengths and purpose, as well as provide them curated access to professional organizations that have done the same work and are seeking to hire former athletes who have developed the leadership and teamwork skills uniquely formed by sport,” said Jennifer S. Baker, Associate Vice Provost for Student Affairs and Director of Athletics. “This is a natural complement to all the support provided by our Life Design Lab and will further help our scholar-athletes navigate their unique career journeys. In particular, we’re enthusiastic about connecting the outcomes from our LEAD program to meaningful employment post-Hopkins, and to supporting our Blue Jays as they find a professional path that allows them to continue to grow and thrive, as they’ve done during their years at Homewood.”

“Jen Baker and the team at Hopkins are the vanguard in college athletics in terms of their commitment and approach to supporting student-athletes on their path to purpose,” said Cory Carlesimo, CEO of Prospect HQ. “Prospect HQ and Hopkins are committed to helping student-athletes find the right opportunities that allow them to thrive professionally and personally. We are grateful and excited to have such purposeful and dynamic partners.”

Through Prospect HQ, Johns Hopkins student-athletes and athletic alumni will have access to a growing national network that now includes student-athlete membership from more than 700 colleges and universities. Launched in January 2026, Prospect HQ is built on three principles: aligning hires, elevating cultures and transforming lives.

Prospect HQ is an active community of current and former student-athletes networking with one another while connecting with a diverse range of employers seeking this curated talent pool. Companies subscribe to Prospect HQ to access this distinctive roster of talent and identify candidates aligned with their culture and hiring needs.

The platform also delivers open job opportunities aligned with each candidate’s self-described goals, attributes, skills and cultural fit. This process empowers student-athletes to identify opportunities relevant to who they are and where they want to go.

At the center of Prospect HQ is Purposeful Intelligence, which coaches and guides candidates throughout their career journey while helping them reflect on their own unique experiences and attributes. The platform is designed to help student-athletes convey their authentic story in a way that resonates with prospective employers.

Prospect HQ’s recently launched iOS app makes the platform even easier for student-athletes to access, allowing them to engage with the network, manage their profiles, explore opportunities and build connections wherever their journey takes them.

Through the Johns Hopkins partnership, Blue Jay student-athletes and alumni become part of a community that extends beyond a single campus, connecting current and former athletes across institutions, industries and generations.

Prospect HQ is free for student-athletes, athletic alumni and universities.

About Johns Hopkins Athletics
Johns Hopkins boasts one of the most successful athletic programs in the nation. The winner of two Learfield Directors’ Cup titles in the last five years with nine top-five finishes to its credit since 2014, Johns Hopkins has produced more than 300 all-time Academic All-Americans and more than 60 NCAA Postgraduate Scholarship recipients. Blue Jay teams have collectively earned 57 national championships, including 10 NCAA titles since 2012, and won more than 300 all-time conference titles. Quite simply, Johns Hopkins offers one of the nation’s premier combinations of academics and athletics.

About Prospect HQ
Prospect HQ is a digital community and hiring platform connecting current and former student-athletes with employers seeking culturally aligned talent possessing the dynamic attributes developed through sport. The platform is built around three principles: aligning hires, elevating cultures and transforming lives. Prospect HQ combines an active athlete network, employer connections, personalized job opportunities and Purposeful Intelligence to help student-athletes navigate their journey from sport to career. The platform is free to student-athletes, athletic alumni and universities and is supported by candidate-seeking employers.

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SOURCE Prospect HQ

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PRA Group Celebrates 30 Years of Business by Ringing Nasdaq Opening Bell

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NORFOLK, Va., Nov. 2, 2026 /PRNewswire/ — PRA Group, Inc. (Nasdaq: PRAA), a global leader in acquiring and collecting nonperforming loans, today celebrated its 30th anniversary by ringing the Nasdaq Stock Market Opening Bell in New York City’s Times Square.

PRA Group President and Chief Executive Officer Martin Sjolund rang the bell alongside co-founder and Executive Chairman of the Board Steve Fredrickson, the company’s senior leadership team and employees representing PRA Group’s global workforce.

“Celebrating 30 years of business is especially meaningful because this milestone belongs to the people who have helped make PRA Group what it is today,” said Sjolund. “Our people are the reason we’ve grown from a startup in Virginia into a global company, and they are the reason we’re excited about our next chapter.”

Founded in Norfolk, Va., in 1996, PRA Group has grown into one of the most globally diversified companies in the nonperforming loan industry, with portfolio operations in 18 countries. The company has been publicly traded since 2002 and continues to play an important role in the financial ecosystem by returning capital to banks and other creditors while working directly with customers to help them resolve their debt.

“As proud as we are of our first 30 years, we’re even more excited about what comes next,” Sjolund said. “Together, we’re advancing our new PRA 3.0 strategy introduced earlier this year, which is focused on helping us become a high-performing, technology-enabled global allocator of capital. I am proud of what our team has accomplished, and we look forward to continuing to deliver value to our customers, employees, partners and shareholders.”

About PRA Group
As a global industry leader with more than 30 years of experience, PRA Group, Inc. (Nasdaq: PRAA) specializes in acquiring and collecting nonperforming loans. PRA Group purchases portfolios from banks and other creditors and, through its subsidiaries, collaborates with customers to help them resolve their debt. Headquartered in Norfolk, Virginia, PRA Group has operations in the U.S., Europe and other markets. For more information, please visit www.pragroup.com.

Media Contact:
Allison Herman
Manager, Public Relations and Strategic Communication
(757) 381-5205
MediaInquiries@PRAGroup.com

Investor Contact:
Najim Mostamand, CFA
Vice President, Investor Relations
(757) 431-7913
IR@PRAGroup.com

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SOURCE PRA Group, Inc.

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Abbott Risk Consulting Ltd. Joins ISASecure to Strengthen Adoption of ISA/IEC 62443 Cybersecurity Standards

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DURHAM, N.C., Nov. 2, 2026 /PRNewswire/ — The International Society of Automation (ISA) — the leading professional society for automation — announced that Abbott Risk Consulting (ARC) Ltd. has officially joined ISASecure®, the globally recognized certification program that validates conformance to the ISA/IEC 62443 series of standards for industrial automation and control systems (IACS) cybersecurity.

ARC offers consultancy services across the UK and Australia including risk management; safety engineering, assurance and verification; independent safety assessment; training; functional safety; cybersecurity; and more. ARC focuses on supporting clients with the design, operation, and decommissioning of facilities, plants, and assets in high-risk industries including oil and gas, nuclear, defense, rail, mining, and clean energy.

This new partnership with ISASecure reflects ARC’s ongoing mission to strengthen their knowledge and assistance in providing additional operational technology (OT) cybersecurity consulting and assessments — including ISASecure’s Security Development Lifecycle Assurance (SDLA), Component Security Assurance (CSA), System Security Assurance (SSA), and Automation Control System Security Assurance (ACSSA) — for their clients.

“It is an honor to welcome ARC Ltd. into the ISASecure program, and we look forward to engaging with them as students in the next IC49 ACSSA for Evaluators training course,” said Mark DeAngelo, ISASecure program manager. “Today’s critical infrastructure demands comprehensive, rigorously validated cybersecurity. We look forward to collaborating with ARC Ltd. as we advance our mission of partnership, certification, and standards-based product development to help achieve a more secure world.”

Tom Abbott, who leads ARC’s Cyber Security team, said: “Control system security standards are a fundamental part of the architecture of resilient systems. By joining ISASecure, we’re fully committed to upholding these standards now and influencing their development in the future.”

About ISASecure®

Founded in 2007 by the International Society of Automation (ISA), ISASecure® is a globally recognized certification program that provides assurance for the cybersecurity of industrial automation control systems (IACS). Through rigorous conformance to the ISA/IEC 62443 series of standards, ISASecure certifications validate that products and supplier practices meet internationally recognized benchmarks for OT security. ISASecure is a wholly owned subsidiary of ISA.

ISASecure’s global ecosystem includes leaders such as Chevron, ExxonMobil, GSK, Saudi Aramco, Honeywell, Johnson Controls, Schneider Electric, Trane Technologies, and Yokogawa, among others.

For more information, visit isasecure.org.

About Abbott Risk Consulting Ltd.

Abbott Risk Consulting (ARC) is a dynamic safety engineering consultancy with a world-wide reputation for delivering quality solutions to their clients. It is an independent, employee-owned company. ARC is consistently recognized as one of the best places to work in the UK by the Sunday Times and in Australia, by The Australian.

From offices throughout the UK and Australia, with headquarters in Edinburgh, ARC supports clients and projects globally. ARC’s flexible and innovative approach allows the company to deliver the highest quality services to major international corporations, government bodies, and small- to medium-sized enterprises alike.

Their specialties include safety engineering and risk management, hazard and operability studies (HAZOP), quantitative risk assessments (QRA), safety case, CFD, fire and explosion analysis, facilitation, safety integrity level (SIL) assessments, hazard identification (HAZID), management consultancy, clean energy, sustainability, green hydrogen, renewables, human factors, change management, defense, nuclear, transportation, and hydrogen.

About ISA

The International Society of Automation (ISA) is a nonprofit professional association founded in 1945 to create a better world through automation. ISA’s mission is to empower the global automation community through standards and knowledge sharing. ISA develops widely used global standards and conformity assessment programs, certifies professionals, provides education and training, publishes books and technical articles, hosts conferences and exhibits, and provides networking and career development programs for its members and customers around the world. Learn more at www.isa.org.

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SOURCE The International Society of Automation

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