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Sleep Country Celebrates 30 Years of Expertise, Revealing New Insights on Evolving Sleep Trends

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Survey shows that half of adults in Canada, nearly 16 million people, have trouble sleeping.

TORONTO, Sept. 24, 2024 /CNW/ – Sleep Country, Canada’s leading specialty sleep retailer, is proud to celebrate its 30th anniversary, marking three decades of fostering dreams, nurturing rest, and enhancing the well-being of millions of Canadians. Since its founding in 1994, Sleep Country Canada has grown to be a nationwide brand with over 300 storefronts delivering unmatched sleep expertise and an entire ecosystem of sleep products for a world-class customer experience coast to coast.

To commemorate this significant milestone, Sleep Country commissioned Leger to conduct an in-depth survey about evolving sleep preferences, behaviors of recent years and how sleep affects different aspects of Canadian lives. According to the study, half of adults in this country, a figure representing nearly 16 million people, said they have trouble sleeping.

“As we mark our 30th anniversary, we not only celebrate our journey and unwavering commitment to better sleep but also reflect on our nation’s current sleep quality and how Sleep Country can continue leading the way in sleep innovation and solutions for all Canadians, for the years ahead,” said Stewart Schaefer, President and CEO of Sleep Country Canada. “This milestone is a testament to our ability to adapt, and stay ahead of the curve in an ever-changing industry. The insights from our latest survey will guide us as we continue to educate Canadians on the importance and power of sleep.”

Key findings from the survey include:

Half of Canadians (48 per cent) have trouble sleeping, with over 80 per cent not feeling well rested when they wake up,and 64 per cent citing mood swings, lower energy, and decreased productivity as the most common side effects of a bad night’s sleep.Nearly one in three (31 per cent) Canadian adults are less satisfied with their sleep habits than they were just a year ago, with stress, mental overactivity, and room temperature topping the list of sleep disruptors.Technology has significantly disrupted the sleep patterns of more than half of Canadians over the past 5-10 years, with over 60 per cent reporting an impact. Interestingly, four-in-ten Canadians stated that they use technology to improve their sleep such as, meditation or relaxation apps, sound machines, white noise apps and sleep tracking app, highlighting the complex relationship between our devices and our well-being.In a bid for better sleep, 50 per cent of Canadians avoid caffeine, heavy meals before bed, and create cozy sleep environments to build healthier bedtime routines.Sleep is the cornerstone of mental health, with two-thirds of Canadians noticing a dramatic mood boost after a good night’s rest, and 65 per cent recognize the deep connection between sleep and mental well-being.Nearly four out of five (78 per cent) Canadians stated that poor sleep contributes to feelings of anxiety and depression.For over 90 per cent of Canadians, their bed isn’t just for sleeping—it’s a sanctuary of comfort and relaxation – where Sleep Country has been a steadfast companion.On average, Canadians sleep for an extra half-hour on weekends compared to weekdays, with women more likely than men to use their days off to catch up on rest.Mattress satisfaction is closely related to sleep quality. Canadians who are extremely satisfied with their mattress are 30% more likely to report high-quality sleep.

Sleep Country has always focused on understanding the unique sleep needs of each Canadian, and this report underscores its continued leadership in understanding consumer behaviour. Over the past 30 years, the brand has defined the sleep industry landscape in Canada by providing Canadians personalized sleep solutions via in-store and online “Sleep Experts” and the continuous expansion of product and brand offerings, solidifying its position as a trusted name in the industry. In fact, Canadians voted Sleep Country Canada as their most trusted mattress retailer brand in the 2024 BrandSpark Most Trusted Awards.

Earlier this summer, Sleep Country Canada kicked off the anniversary campaign with a brand love spot, which turned the camera towards consumers to capture the special moment of the best “happy birthday” of the day and the intimate spaces where laughter, tears, triumphs, and dreams come to life , and where Sleep Country Canada has been a steadfast companion. As part of the second half of its anniversary celebrations, Sleep Country Canada is launching their 30th anniversary event featuring throwback pricing and dreamy deals aimed at giving back to the loyal customers who have supported the brand over the years. The campaign features retro inspired spots, where Sleep Country’s co-founder Christine Magee steps back into the advertising spotlight after previously representing the brand since it began 30 years ago.

“For our 30th anniversary, we wanted to create a campaign that was more than just a look back for Sleep Country,” said Nuno Bamberg, Senior Vice President, Brand & Marketing, Sleep Country Canada. “We wanted to reconnect with the roots of our brand, blending the retro vibes of the 90’s with fresh creativity. This campaign is about taking our customers on a journey through time, back to where it all began, and sharing that nostalgia with them.”

The study on evolving sleep preferences was conducted by Leger from August 2-8, 2024, which surveyed 2,008 Canadians aged 18-74. The margin of error is ±2.2%.

For more information on Sleep Country Canada, please visit www.sleepcountry.ca

About Sleep Country
Sleep Country is Canada’s leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. Sleep Country operates under the retailer banners; Sleep Country Canada, Dormez-vous, the rest, Endy, Silk & Snow, Hush and most recently acquired, Casper Canada. The Company has omnichannel and eCommerce operations, including 307 corporate-owned stores and 18 warehouses across Canada. Recognized as one of Canada’s Most Admired Corporate Cultures in 2022 by Waterstone Human Capital and most trusted mattress retailer by Brandspark in 2024, Sleep Country is committed to building a company culture of inclusion and diversity where differences are embraced and valued. The Company actively invests in its sleep ecosystem, innovative products, world-class customer experience, communities and its people. For more information about Sleep Country, please visit www.sleepcountry.ca

SOURCE Sleep Country Canada Holdings Inc. Investor Relations

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DeepKeep Demonstrates Superior Multilingual AI Security Performance in New Benchmark Study

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As the gap in the multilingual security of AI guardrails grows, new benchmark research reveals that DeepKeep’s ability to detect prompt injection and PII across languages outperforms others, including Meta and Nvidia

TEL AVIV, Israel, July 22, 2026 /PRNewswire/ — DeepKeep, the end-to-end AI security platform, today unveiled the results of a new benchmark study showcasing significant improvements in the performance and efficiency of its multilingual AI security solution. The research study compared DeepKeep’s approach to other guardrails and LLM-as-a-Judge methods and demonstrated that DeepKeep’s multilingual capability provides superior accuracy and consistency.

As organizations deploy AI tools across global teams, the prompts and interactions these systems process increasingly span multiple languages. However, many AI security systems today are designed primarily for English-language prompts, and the consequences are measurable. A Brown University study found that translating unsafe inputs into low-resource languages got GPT-4 to engage with harmful requests 79% of the time, versus under 1% in English. As enterprises deploy AI globally, attackers can exploit this gap by issuing malicious prompts in other languages to bypass guardrails. While translation-based security solutions exist, these often introduce latency, lose context, or produce inconsistent results across languages, creating a growing security blind spot for multinational enterprises.

DeepKeep directly analyzes the semantic meaning of prompts and responses across languages using a cognition-based analysis, allowing the system to classify data without translating it into English first. The cognition-based solution can deliver an interpretable response, allowing the system to learn and improve in time. Due to their design, DeepKeep’s guardrails can efficiently handle zero-day attacks. The guardrails are also designed to handle mixed-language prompts seamlessly – a scenario increasingly common in enterprise environments where users combine multiple languages within a single AI query.

In benchmark testing against widely used open source models, including Meta’s LLaMa Prompt Guard and Nvidia’s NeMo, DeepKeep significantly outperformed in detecting prompt injection attempts and Personal Identifiable Information (PII).

The evaluation used several widely recognized prompt injection datasets, including SafeGuard, Wild Jailbreak, and Alpaca, with test sets translated into 12 additional languages including Japanese, German, Spanish, French, Italian, Korean, Dutch, and Portuguese. Across these benchmarks, DeepKeep achieved F1 scores approaching 0.98 in prompt injection detection while significantly reducing false negatives compared to translation-based guardrail models.

The platform maintains consistent security decisions across languages while operating with smaller, more efficient model architecture. DeepKeep’s multilingual classifier operates with a model of roughly 400 million parameters, which is significantly smaller than many guardrail models that rely on multi-billion-parameter architectures, enabling faster inference and lower latency in enterprise deployments.

“AI security has largely been built around the assumption that prompts are written in English or that translation is sufficient. That assumption no longer reflects how enterprises actually use AI,” said Yossi Altevet, CTO and Co-Founder at DeepKeep. “As AI systems are deployed across global teams and markets, security models must understand intent across languages, not just words. That shift requires a fundamentally different approach to how AI interactions are analyzed and protected, and we’re proud to have created a solution that meets this challenge with flying colors.”

DeepKeep’s multilingual security solution is part of the company’s established suite of enterprise AI security solutions that give businesses the confidence to leverage AI without sacrificing safety, control, or trust.

For more information about DeepKeep’s multilingual AI security research, read the full analysis here.

About DeepKeep

DeepKeep provides end-to-end AI security and trustworthiness across the full AI lifecycle. Its platform protects multimodal systems – including large language models and computer vision – helping enterprises deploy and use AI safely, accurately, and in compliance with security and privacy standards. With capabilities such as an AI Firewall, Vibe and Automated AI Red Teaming, AI Usage Control and advanced Model Scanning, DeepKeep enables cybersecurity teams to defend against vulnerabilities, data leakage, hallucinations, and bias while maintaining trust in AI-driven operations. Founded in 2021, DeepKeep is dedicated to securing the future of enterprise AI. For more information, visit www.deepkeep.ai.

Media Contact
Mike Katznelson
Headline Media
mike.katznelson@headline.media
US: +1 914 233 5302
UK: +44 203 769 0660

View original content:https://www.prnewswire.com/news-releases/deepkeep-demonstrates-superior-multilingual-ai-security-performance-in-new-benchmark-study-302831852.html

SOURCE DeepKeep

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InfiniTrak Announces PioneerRx Integration to Deliver Streamlined DSCSA Compliance to Pharmacies

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TOLEDO, Ohio, July 22, 2026 /PRNewswire/ — InfiniTrak the industry leading DSCSA provider is proud to announce the completed integration with PioneerRx, a RedSail Technologies company. This will deliver a fully integrated Drug Supply Chain Security Act (DSCSA) solution to independent pharmacies. The integration will streamline DSCSA compliance requirements by utilizing existing PioneerRx workflows.

Future of Pharmacy is Here: Two Industry Leaders Deliver Complete Inventory Visualization with Turnkey DSCSA Compliance.

As DSCSA requirements evolve, independent pharmacies face increasing pressure to ensure drug traceability, maintain accurate records, and strengthen supply chain security. InfiniTrak’s track-and-trace solutions bring end-to-end visibility across the supply chain, from manufacturing to pharmacy dispensing, to help pharmacies meet these requirements with confidence.

Through the new integration, InfiniTrak’s compliance capabilities are now available directly within PioneerRx. Pharmacies can verify authorized trading partners, manage EPCIS data, and maintain audit-ready records without leaving their pharmacy management system. At the same time, they can minimize supply chain disruptions and prevent medication misuse—thus improving patient care.

Melanie Christie, President of Pharmacy Systems at RedSail Technologies, expressed optimism about the integration’s impact. “RedSail’s mission has always been to provide independent pharmacies with technology that simplifies complex processes so they can focus on patient care. The completed InfiniTrak integration will allow pharmacies to meet DSCSA requirements without disrupting their regular workflow and spend more time serving patients.”

InfiniTrak’s Chief Executive Officer Alan Lancz, echoed enthusiasm about pharmacies’ capabilities with the integration. “Both InfiniTrak and RedSail Technologies have been leaders in their industries for over a decade. This integration is great timing to get all PioneerRx users compliant, with no interruption from current workflow, before the November 27, 2026 deadline,” Alan Lancz added.

Together, PioneerRx and InfiniTrak integration are transforming DSCSA compliance from a separate task to a seamless step in everyday pharmacy workflow. PioneerRx pharmacies can access the InfiniTrak integration for just $75 per month. To learn more about the integration and DSCSA, visit: https://infinitrak.us/pioneerrx/ or get started at: https://www.redsailtechnologies.com/dscsa

About InfiniTrak

InfiniTrak is a pioneer and industry leader in track-and-trace technology. Built specifically with the need of the end users in mind, the company offers intuitive, user-friendly solutions that automate operations and seamlessly integrate into existing pharmacy workflows. InfiniTrak simplifies the path to compliance by providing full DSCSA coverage for all current and upcoming FDA requirements. Along with its comprehensive compliance features, InfiniTrak seamlessly integrates with RedSail Technology solutions, including PrimeRx, BestRx, and now PioneerRx.

InfiniTrak is headquartered in Toledo, Ohio. For more information about InfiniTrak visit: www.infinitrak.us.

About PioneerRx

PioneerRx, a RedSail Technologies company, is the most installed independent pharmacy software on the market. With unmatched customer support and continuous innovation, PioneerRx equips pharmacies to thrive in a clinical, patient-centered future. By implementing user-driven enhancements and anticipating industry trends, PioneerRx empowers pharmacies to improve patient outcomes and achieve long-term success. To learn more about PioneerRx, visit www.PioneerRx.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/infinitrak-announces-pioneerrx-integration-to-deliver-streamlined-dscsa-compliance-to-pharmacies-302831442.html

SOURCE InfiniTrak

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BOXX Insurance Futureproofs AI Coverage Ensuring Protection Against Deepfakes & Social Engineering

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TORONTO, July 22, 2026 /CNW/ — BOXX Insurance, a global cyber insurtech part of Zurich Insurance Group, today announced affirmative coverage for AI and deepfake related events for social engineering and security failures within their commercial policy offering, Cyberboxx® Business. 

New AI Endorsement Eliminates AI Coverage Grey Zone

This announcement eliminates ambiguity and cements BOXX’s commitment to providing clear cover for AI-driven incidents for their customers and their broker partners.

AI is creating new cyber and digital threats for small businesses with 86% of US business leaders with cybersecurity responsibilities reporting at least one AI-related incident in the past 12 months. In Canada, the trends follow similar patterns as 81% of Canadian businesses that experienced fraud in the past year also faced an AI-enabled attack. The sophistication of AI and deepfakes is also changing how attacks are carried out, with threat actors leveraging these tools to target and trick employees at scale via enhanced social engineering attacks.

“Threat actors are exploiting trusted relationships amongst employee and executive networks which can result in handing over credentials or misdirecting payments without an actual breach,” said Erik Tifft, Global Head of Underwriting at BOXX Insurance. “That’s why we’ve updated our policy language to address the real risks that businesses, executives and their employees face in the age of AI.”

Pairing AI & Deepfake Coverage with Each and Every Loss Reinstatements for Full Policy Term Protection

This endorsement, coupled with BOXX’s First Party Each and Every Loss, keeps coverage available throughout the policy period by reinstating the policy Aggregate Limit of Liability after each cyber incident. As AI-driven social engineering and deep fake losses ramp up, the risk of having multiple claims over a policy period increases.

“Our underwriting is keeping up with the higher frequency and the changing nature of emerging cyber and AI-driven threats,” continued Tifft, “As a result, we’re continuously enhancing our cyber insurance products with broadened, affirmative coverages to capture emerging cyber threats and new forms of cybercrime, whether they occur via systems breaches or through advanced social engineering.”

About BOXX Insurance

BOXX Insurance helps businesses and individuals insure and defend against cyber and technology risks, harnessing the power of ALL IN ONE Cyber and Technology Insurance and Protection. Headquartered in Toronto, Canada, with offices worldwide, BOXX is a global, award-winning provider of cyber protection services and technology insurance coverage.

We’re not a typical insurance company. That’s by design. We’re obsessive about making clients’ digital worlds safer and more resilient; creating real, positive changes for our clients, partners and brokers. With comprehensive, technologically advanced products and services that have a strong emphasis on predicting, preventing and insuring against negative cyber and technology events, BOXX is dedicated to helping businesses operate securely and confidently in an increasingly complex digital environment, 365 days a year. 

BOXX Insurance Inc. is part of Zurich Global Businesses & Operations, a global ecosystem focused on delivering meaningful value to customers and partners. By bringing together Travel, Cyber and Zurich’s global operations, including global capability centers, we operate at scale to provide customized, proactive and digital experiences that help individuals and businesses be better prepared for the future.

View original content to download multimedia:https://www.prnewswire.com/news-releases/boxx-insurance-futureproofs-ai-coverage-ensuring-protection-against-deepfakes–social-engineering-302831194.html

SOURCE BOXX Insurance

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