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The application security market is projected to grow by USD 20.02 Billion from 2024-2028, with AI driving market evolution and rising data leaks boosting demand – Technavio

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NEW YORK, Sept. 24, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global application security market size is estimated to grow by USD 20.02 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  23.11%  during the forecast period. Growing number of data leaks is driving market growth, with a trend towards prevalence of shadow it  However, threat from open-source application security solutions  poses a challenge – Key market players include Broadcom Inc., Capgemini Service SAS, Checkmarx Ltd., Contrast Security Inc., Dynatrace Inc., F5 Inc., Fasoo, Fortinet Inc., Hewlett Packard Enterprise Co., ImmuniWeb SA, International Business Machines Corp., Invicti Security Ltd., Nippon Telegraph And Telephone Corp., PRADEO Security Systems SAS, Qualys Inc., Rapid7 Inc., Singapore Telecommunications Ltd., Sitelock LLC, Synopsys Inc., and Trend Micro Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Application Security Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 23.11%

Market growth 2024-2028

USD 20017.9 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

19.52

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 39%

Key countries

US, China, UK, Canada, and Germany

Key companies profiled

Broadcom Inc., Capgemini Service SAS, Checkmarx Ltd., Contrast Security Inc., Dynatrace Inc., F5 Inc., Fasoo, Fortinet Inc., Hewlett Packard Enterprise Co., ImmuniWeb SA, International Business Machines Corp., Invicti Security Ltd., Nippon Telegraph And Telephone Corp., PRADEO Security Systems SAS, Qualys Inc., Rapid7 Inc., Singapore Telecommunications Ltd., Sitelock LLC, Synopsys Inc., and Trend Micro Inc.

Market Driver

Shadow IT refers to digital solutions used by enterprises without explicit approval from management. Tools like Slack, Google Docs, and Evernote are common examples. The rise of IoT devices and cloud-based services fuels shadow IT adoption, as they offer instant access and bypass IT procurement processes. However, this trend poses a risk to data security, as IT departments cannot monitor these unauthorized tools. Sensitive data may be transmitted to unauthorized persons, and unsecured cloud services increase the risk of data loss. Application security solutions mitigate these risks by securing sensitive information across an enterprise’s network. These solutions can block file transfers containing specific types of sensitive information, ensuring regulatory compliance. By addressing the weaknesses of shadow IT, application security solutions will drive market growth during the forecast period. 

Application Security is a critical business issue as the number of security breaches continues to rise. With the increasing reliance on software development for business applications, securing sensitive data has become essential. Small and Medium Enterprises (SMEs) are particularly vulnerable to cybersecurity threats from hackers looking to steal customer data. Artificial Intelligence (AI) and Machine Learning (ML) are being used to identify and mitigate application vulnerabilities. Dentists’ CAD systems, financial institutions, and government apps are just a few examples of business-critical programs that need protection. Cybercriminals target web and mobile applications, exploiting third-party dependencies and IoT devices. Big data analytics and AI-driven methods help identify and patch apps quickly. Security concerns extend to digital infrastructure, deployment on-cloud or on-premises, and data sharing between mobile devices and online apps. Cybersecurity threats include malware, data theft, and fraudsters targeting financial transactions. Technologically advanced solutions, such as Bionic Signals, help businesses stay ahead of cybercriminals by providing real-time threat detection and response. Cybersecurity is no longer an option but a necessity for every business. 

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Market Challenges

Open-source application security solutions present a significant challenge to the application security market. These solutions, which can be used on various platforms and are gaining popularity in economies like India and China, are particularly attractive to small-scale enterprises due to their affordability. Open-source solutions require less capital investment compared to on-premises and cloud-based alternatives. However, the widespread adoption of these solutions is leading to a decrease in revenue for the application security market. This trend is expected to impact the growth of the market during the forecast period.Application Security is a critical business issue for all organizations, especially those using Dentists’ CAD systems, web applications, and mobile apps. Large enterprises, financial institutions, and government agencies face significant security concerns as cybercriminals target digital infrastructure to steal data and disrupt business-critical programs. Data breaches can result from unpatched apps, data sharing, and mobile devices, as well as IoT, online apps, and internet access. Online commerce, cloud software programs, and digital marketing channels also pose risks. Security challenges include protecting against malware, data theft, and fraudsters. Deploying applications on-cloud or on-premises requires robust security solutions. Technologically advanced solutions like transparent data encryption, anonymization technology, AI workloads, and workload protection are essential. Prioritizing vulnerability management and understanding fourth-party risk posture are also crucial. Businesses must secure their corporate infrastructure from cyber threats, ensuring the security of their UI, web apps, mobile apps, and software. By implementing strong security measures, organizations can safeguard their digital assets and maintain customer trust.

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Segment Overview 

This application security market report extensively covers market segmentation by

Deployment 1.1 On-premises1.2 CloudEnd-user 2.1 Web application security2.2 Mobile application securityGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 On-premises-  The Application Security market is experiencing significant growth due to the increasing number of cyber threats and data breaches. Companies are investing heavily in application security solutions to protect their digital assets. Solutions like Web Application Firewalls, Runtime Application Self-Protection, and Security Testing are popular choices. These tools help prevent attacks, detect vulnerabilities, and ensure compliance with security regulations. The market is expected to continue growing as businesses prioritize cybersecurity in their digital transformation initiatives.

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Research Analysis

The Application Security market is a critical segment of the cybersecurity industry, focusing on protecting business applications from security breaches. With the increasing reliance on software development and digital infrastructure, the need for robust application security solutions has become essential. Artificial intelligence (AI) and machine learning (ML) are transforming application security, enabling the detection of cybersecurity threats in real-time. Small and Medium Enterprises (SMEs) are particularly vulnerable to application vulnerabilities, making customer data security a top priority. Cybersecurity threats from hackers continue to evolve, targeting sensitive data in business applications. Bionic Signals and big data analytics are increasingly being used to identify and mitigate application vulnerabilities. Third-party dependencies, mobile devices, IoT, online apps, and internet access are additional areas of concern. Business-critical programs require patching to address known vulnerabilities, while data sharing adds complexity to application security. AI-driven methods are becoming essential to keep up with the ever-evolving cybersecurity landscape.

Market Research Overview

Application Security is a critical aspect of protecting business applications and sensitive data from cybersecurity threats. With the increasing use of software development in business processes, the risk of security breaches through application vulnerabilities has grown significantly. Small and Medium Enterprises (SMEs) are particularly vulnerable, as they may lack the resources to implement robust security measures. Artificial intelligence (AI) and machine learning (ML) are being increasingly used to detect and mitigate cybersecurity threats in real-time. However, third-party dependencies, such as those in dental CAD systems or web and mobile applications, can introduce new vulnerabilities. Cybercriminals continue to target financial institutions and other large enterprises, seeking to steal customer data and disrupt business-critical programs. Hackers exploit application vulnerabilities, using malware and other methods to gain unauthorized access to digital infrastructure. Technologically advanced solutions, such as AI-driven methods, big data analytics, and transparent data encryption, are essential for effective application security. These solutions can help prioritize vulnerability management, protect AI workloads and workload protection, and mitigate fourth-party risk posture. Business applications, including web, mobile, and online apps, must be secured against cyber threats, particularly those related to deployment, whether on-cloud or on-premises. Cybersecurity concerns extend to digital marketing, social media influencing, content marketing, and cloud software programs. User interface (UI) design also plays a role in application security, with anonymization technology and patch apps essential for protecting sensitive data. Malware and data theft remain significant threats, particularly in the context of IoT, mobile devices, and online commerce. Government apps and corporate infrastructure are also at risk, with fraudsters seeking to exploit vulnerabilities in these areas. Effective application security requires a holistic approach, addressing all aspects of the digital ecosystem, from software development to deployment and ongoing management.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentOn-premisesCloudEnd-userWeb Application SecurityMobile Application SecurityGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Technology Drives the Future of Travel: JETOUR Continues to Expand Its “Travel+” Ecosystem

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14 minutes ago

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October 24, 2026

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WUHU, China, Oct. 24, 2026 /PRNewswire/ — Expectations for travel are evolving: vehicles are no longer simply a means of reaching a destination, but travel companions that bring people closer to nature, serving as a “mobile third space.”

JETOUR continues to advance its “Travel+” strategy, integrating technological innovation, product development, and ecosystem building into real travel scenarios. From October 20 to 23, the 2026 JETOUR Global Technology Experience Day, themed “Future Travel Starts Now,” takes place across Wuhu, Anhui and Moganshan, Zhejiang, featuring technology experiences, on-road driving, outdoor living, and conservation activities.

Technological Innovation: Expanding the Possibilities of Travel

Backed by the Group’s expertise in AI, intelligent driving, smart cabins, and AiMOGA Robotics, JETOUR turns cutting-edge technology into experiences users can genuinely feel. The XWD Fully Automatic Intelligent 4WD, with 7+X one-touch modes, tackles mountain roads, gravel, and water crossings, while the GAIA All-Terrain Intelligent Architecture adapts to diverse terrain and C-DM hybrid technology balances performance with efficiency. On October 21, models with these technologies take on mountain-road test drives at Moganshan.

A Diverse Product Lineup: Enriching the Travel Experience

The G700 combines premium comfort with hardcore off-road capability, while the T1 and T2 suit both urban driving and light off-road adventures. Roof tents, onboard refrigerators, and other ecosystem equipment turn the vehicle into an all-round companion. JETOUR also hosts a camping market and a Starry Night Forum, bringing product features into real travel settings.

Ecosystem: Extending the Value of Travel

Travel is about understanding cultures and protecting nature as well as exploration. Participants visit Xiazhu Lake in Zhejiang for a crested ibis conservation initiative. Globally, JETOUR supports cheetah conservation in Africa, turtle conservation in Malaysia, harpy eagle conservation in Panama, and protection of Pakistan’s national animal, the markhor.

JETOUR has also partnered with Chile’s Colo-Colo, FIBA, and the Malaysia Marathon, broadening engagement with local culture, sport, and communities — giving “Travel+” an ever richer meaning.

JETOUR now joins travelers worldwide across city, mountain, and wetland, exploring new possibilities through the deeper integration of technology and travel.

ABOUT JETOUR

Launched in 2018, JETOUR follows the “Travel+” strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-road and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/technology-drives-the-future-of-travel-jetour-continues-to-expand-its-travel-ecosystem-302918650.html

SOURCE JETOUR

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Technology Drives the Future of Travel: JETOUR Continues to Expand Its “Travel+” Ecosystem

Published

14 minutes ago

on

October 24, 2026

By

WUHU, China, Oct. 24, 2026 /PRNewswire/ — Expectations for travel are evolving: vehicles are no longer simply a means of reaching a destination, but travel companions that bring people closer to nature, serving as a “mobile third space.”

JETOUR continues to advance its “Travel+” strategy, integrating technological innovation, product development, and ecosystem building into real travel scenarios. From October 20 to 23, the 2026 JETOUR Global Technology Experience Day, themed “Future Travel Starts Now,” takes place across Wuhu, Anhui and Moganshan, Zhejiang, featuring technology experiences, on-road driving, outdoor living, and conservation activities.

Technological Innovation: Expanding the Possibilities of Travel

Backed by the Group’s expertise in AI, intelligent driving, smart cabins, and AiMOGA Robotics, JETOUR turns cutting-edge technology into experiences users can genuinely feel. The XWD Fully Automatic Intelligent 4WD, with 7+X one-touch modes, tackles mountain roads, gravel, and water crossings, while the GAIA All-Terrain Intelligent Architecture adapts to diverse terrain and C-DM hybrid technology balances performance with efficiency. On October 21, models with these technologies take on mountain-road test drives at Moganshan.

A Diverse Product Lineup: Enriching the Travel Experience

The G700 combines premium comfort with hardcore off-road capability, while the T1 and T2 suit both urban driving and light off-road adventures. Roof tents, onboard refrigerators, and other ecosystem equipment turn the vehicle into an all-round companion. JETOUR also hosts a camping market and a Starry Night Forum, bringing product features into real travel settings.

Ecosystem: Extending the Value of Travel

Travel is about understanding cultures and protecting nature as well as exploration. Participants visit Xiazhu Lake in Zhejiang for a crested ibis conservation initiative. Globally, JETOUR supports cheetah conservation in Africa, turtle conservation in Malaysia, harpy eagle conservation in Panama, and protection of Pakistan’s national animal, the markhor.

JETOUR has also partnered with Chile’s Colo-Colo, FIBA, and the Malaysia Marathon, broadening engagement with local culture, sport, and communities — giving “Travel+” an ever richer meaning.

JETOUR now joins travelers worldwide across city, mountain, and wetland, exploring new possibilities through the deeper integration of technology and travel.

ABOUT JETOUR

Launched in 2018, JETOUR follows the “Travel+” strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-road and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/technology-drives-the-future-of-travel-jetour-continues-to-expand-its-travel-ecosystem-302918650.html

SOURCE JETOUR

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Best AI Tools for Marketing Content (2026): CapCut Recognized for Faster AI-Powered Video and Image Creation by Better Business Advice

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1 hour ago

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October 24, 2026

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NEW YORK, Oct. 24, 2026 /PRNewswire/ — Better Business Advice has recognized CapCut in its 2026 coverage of the best AI tools for marketing content, highlighting its collection of AI-powered features for creating and editing videos, images, audio, and other campaign assets. The recognition reflects growing interest in tools that help transform creative concepts into usable marketing materials while reducing the manual work involved in production.

Best AI Marketing Tools

Seedance 2.0 – an AI video generation model that creates videos from text prompts or imagesSeedream – an AI image generation model that creates high-quality visuals from text prompts

AI-powered content creation is changing how businesses develop digital marketing campaigns. From promotional videos and product imagery to social media graphics and branded audio, organizations face growing demand for creative assets across multiple digital channels. Tools that simplify production and support faster experimentation are becoming an increasingly important part of modern marketing workflows.

CapCut offers a range of AI-assisted capabilities covering several stages of content creation. These include text-based video generation, AI image generation, background removal, image expansion, music generation, and photo animation. Together, the tools provide options for producing marketing assets for social media, digital advertising, product promotions, and other online campaigns.

AI Video Generation Supports Promotional Campaigns

Video is an important format for communicating product information, presenting services, and building audience engagement. However, producing video content regularly can require significant planning, editing, and creative resources.

CapCut’s Seedance 2.0 AI video generator supports prompt-based video creation. Users can describe a creative concept and generate video content that serves as a starting point for further development.

The capability can support promotional videos, product showcases, educational content, and social media campaigns. It also gives creators a way to explore different visual approaches during the planning stage before refining the selected direction.

For businesses producing content across multiple channels, AI-assisted video generation can help reduce the effort required to develop initial concepts. Generated material can then be reviewed and edited to align with campaign objectives, brand guidelines, and platform requirements.

Image Generation Helps Develop Marketing Concepts

Visual assets influence how products, services, and campaigns are presented to audiences. Developing suitable imagery often involves several rounds of brainstorming and creative testing before a final direction is selected.

CapCut’s Seedream AI image generator enables users to create images from text prompts. The tool can support concept drafts, campaign planning, and experimentation with different visual styles.

For example, a seasonal marketing campaign may require several approaches to backgrounds, compositions, and visual themes. AI-generated drafts can help illustrate those options before resources are committed to final production.

CapCut’s GPT Image 2 provides another option for generating images from natural language instructions. The feature can support the development of promotional graphics, campaign imagery, and other visual assets.

These tools help shorten the early stages of creative development by making it easier to turn written ideas into visual references. Human review remains important to ensure the resulting assets accurately represent the product and meet the campaign’s requirements.

Image Editing Simplifies Asset Preparation

AI image generation is only one part of preparing content for publication. Existing photographs and graphics often need adjustments before they can be used across marketing channels.

CapCut’s AI background removal tool helps separate subjects from their original backgrounds. This can be useful when preparing product images, promotional graphics, and other assets that require a different visual setting.

The AI Image Extender addresses the challenge of adapting images to different layouts. By generating content beyond an image’s original boundaries, the tool can help users adjust compositions for different formats without relying entirely on cropping or stretching.

These capabilities can support the preparation of visuals for social media posts, website banners, digital advertisements, and product promotions. They also provide options for repurposing existing creative assets instead of producing entirely new images for every placement.

AI Audio and Photo Animation Expand Creative Options

Marketing content often combines visuals, movement, and sound to communicate a message. Producing these elements separately can add complexity to the creative process.

CapCut’s SeedMusic AI audio generator supports AI-assisted music creation based on creative prompts. Generated music can be used as a starting point for videos, promotional campaigns, and other multimedia projects, subject to appropriate review and usage requirements.

The platform’s Photo-to-3D tool offers another way to adapt still images into more dynamic visual content. This capability can help transform existing photography into animated presentations for product showcases, social media, and digital promotions.

By supporting audio creation and image animation alongside video and image tools, CapCut provides additional options for developing varied marketing materials.

A Connected Workflow for Marketing Content

CapCut’s collection of AI-powered features supports several stages of campaign production within one creative environment. A project could begin with concept images generated through Seedream, followed by visual development with GPT Image 2. Background removal and image expansion can then help prepare assets for different placements.

Selected visuals can be incorporated into video projects using Seedance 2.0, while SeedMusic offers an option for developing accompanying audio. Photo-to-3D can provide another format for repurposing existing images.

Not every campaign requires all these capabilities. Their practical value depends on the content format, production requirements, and intended audience. Reviewing generated assets for accuracy, visual consistency, and suitability remains essential before publication.

Better Business Advice’s recognition of CapCut reflects the growing role of AI-assisted production in digital marketing. As businesses continue to develop content for multiple channels, tools that support video creation, image generation, editing, and multimedia production can help simplify creative workflows while leaving room for human direction and quality control.

The full article can be read at the Better Business Advice website.

About CapCut

CapCut is an AI-powered photo and video editing platform designed to make high-quality video creation accessible across devices. The platform supports creators, businesses, and everyday users with tools for video editing, AI video generation, captions, templates, audio, and visual editing. CapCut is available across mobile, web, desktop, and iPad experiences, helping users create, edit, and prepare video content for social media, marketing, education, and personal projects.

About Better Business Advice: Better Business Advice covers the news and strategies driving modern business success. The information provided by Better Business Advice does not, and is not intended to, constitute legal advice; instead, all information, content, and materials are for general informational purposes only. As an affiliate, Better Business Advice may earn commissions from services mentioned in the links provided.

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SOURCE BetterBusinessAdvice.com

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