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Treasure Play Unveils AI-Powered Incentive Platform to Supercharge Growth, Monetization, and Insights for App Developers

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Led by Industry Veterans, Treasure Play is Revolutionizing User Acquisition with AI-Driven Incentives and Smart Quests

SINGAPORE, Sept. 26, 2024 /PRNewswire/ — Treasure Play, the next-generation incentive platform designed to help ambitious game and app developers grow, is launching its cutting-edge AI-powered solution. On a mission to transform user acquisition (UA), monetization, and analytics, Treasure Play’s smart incentivized quests are reshaping how developers grow and engage their audiences.

AI-Driven Innovation in a Changing Landscape

As UA costs continue to skyrocket and privacy regulations reshape the rules of the game, Treasure Play is stepping in to transform the way developers engage with players. The platform’s AI-driven incentives, combined with personalized quests, offer a smart, efficient, and engaging way for players to discover new apps while earning rewards. Developers gain a new, intelligent tool to increase app installs, engagement, and monetization – all while fostering a positive end user experience.

“End users are gaining more control of their data, disrupting traditional advertising as a result. This presents the opportunity for a new business model that benefits them directly, while driving deeper loyalty with the products they interact with, in a win-win relationship with app developers. Treasure Play is the platform that enables this emerging partnership, which will define the future of UA,” says Alex Arias, CEO and Co-founder of Treasure Play. “We believe that AI-powered incentives can revolutionize user acquisition by making it more personal and effective. With Treasure Play, developers have a seamless way to introduce quests that not only drive installs but also retain and reward users.”

About the Founding Team

Treasure Play is the brainchild of a team of serial entrepreneurs and gaming veterans with deep expertise in data, AI, game design and building scalable architecture. Alex Arias, CEO, previously founded Omniata, a VC-backed gaming data platform acquired by King in 2017. His 15+ years of experience include leadership roles at King, EA, and Microsoft, driving innovation across platforms in Europe and the U.S. Andreas Risberg, COO and CPO, has helped scale startups and been through several stages of scale ups, acquisitions and IPOs, as well as driving growth of Candy Crush Saga and Candy Crush Soda Saga on the product side. Bertrand Lamarque, CTO, brings his expertise in building scalable architecture from growing and leading exceptional tech teams at Playfish and EA.

The team began their common journey as Trailblazer Games, exploring the potential of Web3 technology in the gaming space. Drawing from this experience, the team learned invaluable lessons about the power of incentives in gaming – insights that have directly shaped Treasure Play’s AI-powered platform. The transition from Trailblazer Games to Treasure Play signifies a broader vision of transforming user acquisition and monetization across all platforms, using AI-powered smart quests and cutting-edge analytics.

Key Features of Treasure Play

Treasure Play’s AI-powered platform offers developers a three-pronged approach to app success: grow, monetize, and analyze.

   Grow: Acquire new users with intelligent, AI-generated quests that guide players through various app milestones, from installs to in-app purchases. The AI adapts the quests to each user, creating relevant and engaging experiences that drive conversions. Rewards can range from virtual in-app items to Treasure Points, which can be redeemed for real-world rewards.Monetize: Treasure Play integrates seamless, in-app quests that reward users for discovering new apps. AI-generated missions, images, and notifications are designed to maximize engagement. Flexible rewards, including in-app items, virtual currencies, and real-world incentives, encourage users to return to the app frequently, boosting retention in the source app while monetizing the users.Analyze: With easy integration, developers can connect their app event data and let Treasure Play’s AI analyze user behavior without needing technical expertise. Custom analytics and AI-driven suggestions make it simple to create and optimize user acquisition campaigns in seconds.

Fast, Flexible, and Scalable

Treasure Play offers developers a fast setup, requiring no additional SDK for user acquisition and analytics if they already use a Mobile Measurement Partner (MMP) or Firebase for event tracking. The platform’s AI takes care of campaign creation and analysis, allowing developers to focus on business-level decisions while providing programmatic access to automate performance-based bidding and quest optimization.

Treasure Play is initially aimed at mobile game developers, offering them a tool to easily grow and monetize their user base. As the platform evolves, the team plans to expand to all app developers and publishers and ultimately cover all games and apps across platforms.

Early Success and Industry Backing

Treasure Play has already demonstrated impressive conversion rates during its soft launch with select alpha partners. Backed by renowned investors, including Play Ventures and Makers Fund who led its 8.2M USD seed stage funding in 2022, the platform is positioned for rapid growth and adoption.

“We’re excited to bring Treasure Play to developers everywhere,” says Arias. “With our team’s extensive experience and the power of AI, we’re confident this platform will redefine how developers drive user growth and supercharge monetization.”

Media Contact

Francisco Reinhard
Growth Manager, Treasure Play
Phone: +49 1575 1502484
francisco@treasureplay.com or pr@treasureplay.com

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Beijing InfoComm China 2026 Defies Economic Headwinds with over 300 Key Exhibitors and Brands with World-wide Footprints Converging to Map AI-Driven AV Transformation Amid Market Consolidation

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BEIJING, April 23, 2026 /PRNewswire/ — Beijing InfoComm China 2026 concluded at China National Convention Center (CNCC), marking a 20-year milestone as Asia’s most influential Professional Audio-Visual (Pro AV) and integrated experience platform. This year’s edition reinforced the show’s position as a critical gateway to China’s rapidly evolving digital economy and the broader APAC market with 52% of the professional audience holding direct purchasing authority and 55% representing the critical Pro AV and IT distribution channel. Hosting over 300 exhibiting companies with global footprints, the show successfully bridged China’s digital innovation with a high-intent international delegation from more than 60 nations, where 8 out of 10 delegates held final decision-making power in Pro AV and technology purchases.

Building Communities Beyond the Traditional Trade Show

As global markets tighten and face with challenges, Beijing InfoComm China focused the 2026 edition to grow the event in specific directions executing initiatives based upon continuous feedback from the Pro AV community.

Day one of InfoComm China 2026 also hosted the first edition of the Beijing InfoComm China Executive Roundtable, which saw the convergence of an elite group of over 30 executives and CEOs from across the world and China in a strategic exchange themed “Forging Tomorrow’s Competitiveness: Co-creating a Global Strategic Vision with China Industry Leaders.” Participants included John Bailey, Senior Vice President Technology & Innovation of AVI-SPL, Jeff Stoebner, CEO of FORTE, Kane Zhang, CTO of EZ Pro, Kenneth Wang, Global Business Director of Vega Global Limited. Other significant representations included Newline Interactive, the LED Display Application Branch of COEMA, Creator Corporation, NovaStar, Hisense, Soundking, TCL, Taiden, ESCO, AISpeech, Q-SYS, Unilumin, and more (see the full list of participating organizations below).

The session established a critical strategic consensus: AI must be leveraged as a practical tool for solving real-world customer pain points and driving operational efficiency, rather than being pursued as an end in itself. Furthermore, these global leaders reinforced that authentic human-to-human connection and uncompromised quality remain the industry’s ultimate competitive moats within the current complex global economy.

The Show welcomed more than 300 exhibiting companies and brands who connected with some 52% of professional visitors holding direct purchasing authority, ensuring conversations on the show floor translated into real business opportunities. A key indicator of this high-value environment was the surge in purchase intent; for instance, Wang Zhaofeng, Brand Director at Audfly Technology Suzhou Co., Ltd, anticipated contract finalizations as early as the week after the show. He noted a higher density of high-intent buyers with immediate purchase intent at the booth and to better showcase their products, they have committed to a larger booth space for next year.

With Pro AV and IT Channel attendees making up 55% of the show attendees, Beijing InfoComm China reinforced its essential role as the primary engine for regional distribution pf new innovations and solutions, and community network. The presence of strong AV and IT Channel Partners directly facilitates the show’s evolution into a high-velocity transactional hub, where 61% of channel professionals were identified as actively seeking solutions for immediate project deployment. This year also saw the most diverse international delegation representing 63 nations – a significant jump from 46 nations in 2025 – with 8 out of 10 holding final purchasing authority.

This year’s edition saw 64% of buyers from government and corporate entities with direct purchasing authority, representing a year-on-year increase, while 46% of visitors from the education sector represent key decision-makers, marking a steady rise from the previous year. Additionally, in the cultural tourism and entertainment sectors, more than 50% of attendees possessed final purchasing authority for audiovisual projects, underscoring the intense demand for professional AV solutions driven by experiential sector upgrades. This underscores the robust purchasing influence and project decision-making power among vertical market tech buyers, and directly reflects the commitment of Beijing InfoComm China to attract a high-value audience and enhance attendee precision.

Global Strategic Engagement

With a strong emphasis on global engagement, the event saw significant participation from countries including Malaysia, South Korea, Singapore, Kazakhstan, India, Indonesia, Thailand, Japan and Vietnam. 42% identified as C-level management, while 61% identified as Pro AV/IT channel professionals signifying strong intent in regional system integrators, distributors and dealers seeking new innovations and solutions for active projects.

The 2026 edition took major strides in its global buyer campaign by launching a wide-reaching Invited Guest Program. This program curated and hosted 98 international and local high-value system integrators, and vertical market end-users from hospitality, government, and telecoms, providing them with curated sourcing activities, technical tours, and direct access to China’s export-ready innovators.

“At Maktabi, we work on boardrooms, meeting rooms, command and control solutions for government and semi governments entities, and immersive solutions such as for museums or experience centers. We are searching different Chinese manufacturers of video controllers and video processors. The event was a surprise for me. The show is huge. There are many companies who we know of and many which we don’t know. We need to take advantage of this business opportunity and get in touch and introduce ourselves,” shared invited guest Khalid Ah Sheikh, Technical Director at MakTabi Tech, Saudi Arabia.

Another Invited Guest, Amirjon Nosirov, Head of AI Development Department, Ministry of Culture, Republic of Uzbekistan, emphasized the need for face-to-face sourcing: “As a government official, my priority is finding legitimate, reliable suppliers. You cannot do that through a screen. Attending InfoComm China provides the official environment I need to justify our supplier selections. I met global brands like Christie and Barco at the show. It led to an immediate factory visit and a deep dive into their capabilities. We are now moving toward an order much faster than expected because the show allowed us to cut through the noise.”

A Showcase of Innovation Driving the Digital Future

Across the exhibition floor, attendees experienced the full spectrum of Pro AV solutions transforming industries – from AI-powered collaboration platforms and immersive display technologies to advanced control room systems, smart city applications, and next-generation digital signage. The strong presence of export-ready exhibitors underscored China’s growing role as a global hub for Pro AV innovation and manufacturing including highlights from Christie, Barco, BOLIN, CREATOR, DSPPA, EZPRO, ITC, Insta360, JoyFun, and Kiloview, LineLInk, MUXWAVE, NewBest, Novostar, REACH TCL, Telycam, Unilumin, as well as audio innovators AISPEECH, Audinate, Audio-Technica, Genelic, SHURE, SoundKing, and Realcart. Over 45 first-time companies joined Beijing InfoComm China; they included AIDOLS, Wincomm, Colorlight Cloud, Soundbox, Ximu, and NewCircles to name a few.

“Beijing InfoComm China is one of the most important shows for us in Asia Pacific. We have been involved in this show for more than 10 years and it has always been a fruitful time. The reason being we get to meet lots of people in the industry from consultants to system integrators and end users. This year is no exception. Not only is this a good platform for us to catchup with all of the different stake holders, but it is a wonderful opportunity for us to meet new customers,” added Chan Tsung Yi, Senior Public Relations Manager Asia Pacific, Christie.

ProAV Though Leadership: Next Phase of Pro AV Evolution

The three-day Summit delivered a forward-looking program aligned with China’s 15th Five-Year Plan, focusing on the transformative role of artificial intelligence across the Pro AV ecosystem. Industry leaders and technology experts shared insights into AI-driven enterprise operations, spatial audio innovation, intelligent video control systems, and the future of digital signage.

InfoComm China shares industry leadership with the release of a co-developed industry white paper by DISCIEN examining new consumption formats and the role of the “emotional economy” in shaping future AV demand – providing attendees with valuable insights into the next wave of industry growth.

Headline sessions such as “The AI Agentic Enterprise,” “From Signals to Intelligence,” and “The Pulse of Digital Signage” drew strong attendance, reflecting the industry’s focus on leveraging AI to drive efficiency, automation, and immersive experiences. The Summit also explored emerging opportunities in smart workplaces, hybrid learning environments, and spatial computing, offering both strategic perspectives and practical applications.

Sessions “The New Era of Smart Education: How AI is Transforming the Future of Learning” examined how AI is reshaping education whereas “The Future of Audio: Immersive Experiences, AI and Networked Solutions” rounded the summit program with panelists from Shure, Audinate, EZPro, Genelec, and SDVoE Alliance.

The 2026 edition took major strides in areas of internationalizing the event to bridge China’s Pro AV and tech innovation with the global market. Key pillars of this initiative included the launch of a wide-reaching international visitors and invited guest programs. Aimed at promoting the Pro AV innovations within China to the global market, the first edition of the China Pro AV Playbook – a 25 page report on the state of China’s Pro AV market and opportunities – was published to educate international professionals on the extensive domestic innovations, capabilities and sourcing opportunities.

The organizers further identified exhibiting companies who are export-ready and those actively seeking new partners, streamlining the connection process for precise business opportunities. Finally, an extensive promotional campaign was introduced leading up to the fair identifying and inviting high-value Pro AV consultants, system integrators, and vertical market end-users to the fair to experience a myriad of sourcing activities, international visitor benefits, onsite networking, and technical tours.

Do Duc Trung, Vice Chairman of Ho Chi Minh City Computer Association, Vietnam, highlighted the surge in regional demand and his objectives being met at InfoComm China 2026: “We are one of the oldest associations in Ho Chi Minh City in the technology field. Pro AV is in huge demand given Vietnam’s rapid digital transformation. For example, demand for digital signage and enterprise conferencing are growing massively in government and other sectors. Our delegation members and I are pleased to have access to all of these new technologies available at InfoComm China.”

Looking Ahead

“As we celebrate 20 years of InfoComm China, this edition not only reflects how far the industry has come, but also where it is heading,” said Flora Fang, Project Director of Beijing InfoComm China. “We are proud of the event we have produced this week, with the depth of new innovations showcased, and the new market opportunities we created for our customers. The quality of the show’s turnout and show-floor interaction reaffirms China’s leadership in shaping the future of Pro AV and digital experiences for eager global partners.”

Building on this momentum, Beijing InfoComm China will continue its two-year milestone celebration leading into the 20th edition of the show 14-16 July 2027, with expanded initiatives, deeper global collaboration, and an even greater focus on future-forward technologies. The 2026 edition concluded with a total attendance of 20,163 professional visitors.

About InfoCommAsia
InfoCommAsia Pte Ltd. extends its influence through three marquee shows: InfoComm Asia; InfoComm China, Beijing; and InfoComm India. Each show features an exhibition that showcases the world’s most cutting-edge and in-demand professional audiovisual and integrated experience technology solutions and a summit that presents learning opportunities. The shows bring together professional audiovisual industry players and top-level decision-makers from across different markets to tap into the vast potential presented by pro AV solutions.

For more information, visit:

infocomm-asia.com | infocomm-china.com | infocomm-india.com 

Global Media Enquiries:

Angie Eng
Director, Marketing, InfoCommAsia Pte Ltd
T: +65 8163 2109
E: media@infocommasia.comangieeng@infocommasia.com

INFOCOMM CHINA 2026 EXECUTIVE ROUND TABLE PARTICIPATING ORGANIZATIONS

AISPEECH (思必驰)AVI-SPLAVIXABeijing EAA (北京夏德勤)Beijing Hitevision (北京鸿合)Chengdu Chenxian (成都辰显光电)China Video Industry Association (CVIA/Lutu)Colorlight (卡莱特)Creator Corporation (天誉创高)CVTE (视源股份)Digibird (小鸟科技)Electronics & Engineering Pte LtdESCO Pte Ltd (GPA)EZ PRO (易科声光)FORTÉHisense Commercial Display (海信商用显示)InfoCommAsia Pte LtdLED Display Application Branch of COEMA (洛普)Newline Interactive (新线科技)NovaStar (诺瓦星云)PTS ConsultingQ-SYS APACShen Milsom & Wilke (SMW)Soundking (音王电声)Taiden Industrial (台电实业)TCL Commercial Business UnitTransom Post (横声音响)Unilumin Group (洲明科技)Vega Global Limited

 

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X Square Robot Unveils New Embodied AI Model, Says Robots Will Arrive in Homes in 35 Days

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Backed by Alibaba, ByteDance, Xiaomi and Meituan, X Square Robot unveiled a next-generation embodied AI foundation model for home robots and said its first deployments in everyday households will begin within 35 days.

BEIJING, April 23, 2026 /PRNewswire/ — X Square Robot on Tuesday unveiled Wall-B, a new embodied AI foundation model designed for deployment in real-world homes, marking what the company described as a major step toward bringing general-purpose robots into daily family life.

At a launch event themed “Born to Bot, Bot to Family,” the company also introduced its World Unified Model (WUM) architecture, a training framework that combines vision, language, action and physical prediction within a single system from the outset. X Square said the model is intended to help robots operate in the far more unpredictable setting of a home, where tasks, layouts and interactions vary from moment to moment.

“Robots in factories and robots in homes are fundamentally different,” said Qian Wang, founder and CEO of X Square Robot. “In factories, they repeat the same action 10,000 times. In a home, they may need to perform 10,000 different actions, each in a different context. The real challenge is not repetition, but whether a robot can execute new, untrained actions in an unstructured environment.”

Wall-B is the company’s first full implementation of its World Unified Model architecture. Unlike modular systems that train perception, language and control separately, X Square Robot said World Unified Model optimizes those capabilities jointly from the very beginning. The company said that allows physical prediction — including force, friction and collision dynamics — to emerge as part of the model itself, rather than being layered on afterward.

“We train vision, language, action and prediction in the same network from day one,” said Wang Hao, chief technology officer of X Square. “Human infants do not learn to see, move and communicate in isolated stages. They learn by integrating perception and action at the same time, with constant feedback from the physical world. That is the principle behind our architecture.”

X Square Robot said the model was built on two core foundations. The first is a data strategy centered on real, non-staged home environments, aimed at exposing the system to the long tail of household scenarios — misplaced objects, temporary occlusion, unexpected obstacles and spontaneous human activity. The second is a physics-aware predictive mechanism that enables the robot to anticipate physical outcomes before taking action, rather than merely reacting after contact occurs.

Together, those elements are meant to narrow one of robotics’ hardest gaps: moving from controlled demos to reliable performance in live environments. The company said its work on physical robotic platforms has helped it accumulate practical experience in bridging simulation and reality across diverse operating conditions.

At the event, X Square demonstrated a series of live tasks. In one experience zone, a robot arranged flowers while adjusting its grip and motion in real time as stems shifted position under visual occlusion. The task was completed without pre-set trajectories, according to the company, and drew attention from both domestic and international media attending the event.

Even so, X Square acknowledged that the technology remains early. Wang said current systems can make mistakes that require remote intervention — such as placing slippers in the kitchen or pausing mid-task to process the next action. But he said the robots’ ability to operate continuously and generate new real-world data around the clock gives the system a path to rapid improvement.

That learning loop is central to the company’s next milestone: within 35 days, X Square plans to place its robots into everyday homes, underscoring the company’s long-term commitment to the home robotics sector.

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Manhattan Associates Announces Latest Enhancements for Retailers

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SYDNEY, April 23, 2026 /PRNewswire/ — Manhattan Associates (NASDAQ: MANH), the global leader in supply chain commerce with unmatched AI capabilities, today announced major enhancements to Manhattan Active® Omni. These innovations are designed to help retailers maximise in-store and online sales while delivering best-in-class customer experiences across all touchpoints. New capabilities include embedded agentic AI for store associates and customer service teams, real-time sales, and fulfilment insights delivered natively within the user experience, and brand-new capabilities focused on maximising both revenue and profit when shipping from stores.

Manhattan announced commercial availability of three new AI agents, a Store Associate Agent, a Contact Centre Agent, and an OMS Configuration Agent, all available within the Manhattan Active Omni user interface, to support retailers’ selling and service teams. Using a natural language interface, these agents deliver immediate, actionable insights into store activity, sales trends, inventory, returns, and customer behaviour, helping associates and customer service teams resolve issues faster and provide more personalised support.

“Retailers are under constant pressure to move faster, operate smarter, and deliver seamless experiences across every touchpoint,” said Brian Kinsella, SVP of Product Management at Manhattan Associates. “Our latest updates reflect Manhattan’s ongoing commitment to delivering cutting edge artificial intelligence within our applications. Whether it’s the myriad machine learning algorithms present for years or our new Agentic AI and Fulfilment Simulation capabilities, we’ve long believed true AI needs to live within rather than alongside our applications. We’re proud to partner with a number of world class retailers on the design and development of these breakthrough technologies.”

Along with the newly announced agentic AI innovations, Manhattan Active® Point of Sale continues to advance with Customer Facing Display, a powerful new enhancement that brings shoppers into the checkout experience. Customers can view their cart in real time, attach their loyalty information to a transaction, enter shipping details, and choose how they’d like to receive their receipt, all from a dedicated display. Retailers can also capture additional customer input, ensuring greater accuracy and faster transactions at the point of sale, bridging the gap between associates and shoppers, and delivering a smoother, more engaging checkout experience.

Additionally, the Fulfilment Optimisation Simulation engine enables enterprises to model and compare alternative fulfilment strategies by balancing cost, speed, service level, and margin. It provides data-driven insights into split shipments, total fulfilment costs, location-level distribution, and key KPIs using a consistent set of orders for each strategy. Users can easily adjust optimisation rules, rerun simulations, and compare results side-by-side to understand the true impact of each change. The engine also supports “what if” scenario planning – allowing teams to anticipate constraints, evaluate operational shifts, and analyse trade-offs in a fully self-serve manner. By replaying historical or selected orders, businesses can continuously optimise fulfilment, uncover new savings, and drive meaningful performance improvements.

Together, these innovations reflect Manhattan’s continued focus on delivering practical, enterprise-ready advancements that help retailers move faster and operate with greater confidence.

Receive up-to-date product, customer and partner news directly from Manhattan on LinkedIn.

ENDS

ABOUT MANHATTAN ASSOCIATES:

Manhattan Associates is a global technology leader, providing supply chain and omnichannel commerce solutions with unmatched AI capabilities. We design, build and offer best-in-class, AI-powered, cloud-based solutions that drive resilience and efficiency for businesses. We enable enterprises to uniquely unify front-end sales with back-end supply chain execution.

Our commitment to innovation, cloud-native platform and API-first architecture create simpler experiences and faster paths to value for our customers. We empower them to preempt and react to emerging trends and global disruptions with technical expertise and operational confidence, transforming challenges into competitive advantage. For more information, please visit www.manh.com.

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