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MoonFox Analysis|Balancing Fat Gain and Loss In Summer: Dining and Fitness Consumption Surge in Tandem

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About us: Aurora Mobile (NASDAQ: JG) established in 2011, is a leading customer engagement and marketing technology service provider in China. Its business includes notification services, marketing growth, development tools, and data products. As its sub-brand, MoonFox Data is a leading expert in data insights and analysis services across all scenarios, aiming to help companies gain market insights and empower precise decision-making.

SHENZHEN, China, Sept. 29, 2024 /PRNewswire/ — 

I.    Data Overview: Restaurant Consumption Soars in Popular Tourist Cities, Coupled with Olympic Fever Sparking a New Fitness Boom

The summer tourism peak has driven a significant rise in dining consumption. As people increasingly seek enhanced travel experiences, culinary adventures have become an indispensable part of their trips. In several top tourist destinations, dining consumption hit its peak during the summer months. For example, in Chengdu, the restaurant industry saw stable growth in dine-in consumption from July onwards, with orders from out-of-town tourists rising by over 36% YoY. According to MoonFox iApp data, the average MAU (Monthly Active Users) in the mobile internet group purchase & food delivery industry surpassed 570 million during the 2024 summer holiday, increasing by more than 20 million users compared to June, and 14 million YoY.

On the aspect of fitness consumption, the summer spending boom, coupled with the “Olympic Fever”, has sparked and sustained the nation’s enthusiasm for exercise. MoonFox iApp data reveals that the mobile internet fitness sector averaged over 260 million MAU during the 2024 summer holiday, with 704,000 new users joining each day. According to Vipshop data, sales in several popular sports and outdoor gear categories, including trail running shoes, quick-dry T-shirts, sport-style polo shirts, and children’s sun-protective clothing, achieved more than 100% growth YoY.

Group Buying & Food Delivery Industry MAU Stats

Average of Summer 2024

Increase Over June 2024

YoY Growth Over Summer 2023

571.6 million

+21 million

+14.1 million

Fitness & Sports Industry User Stats

Average MAU of Summer 2024

Average Daily New Users in Summer 2024

Average Daily Activations Per User in Summer 2024

262.2 million

704 thousand

2.2 times

Data Source: MoonFox iApp;
Data Cycle: July – August 2024

II.   Dining Consumption: Meituan’s Online Dining Services Lead the Pack, While Regional Specialty Restaurants Become a Key Driver of Summer Dining Growth

During the summer vacation period, Meituan, the online dining delivery aggregator platform, recorded an average DAU count of 120 million, marking a 2.8% increase compared to June. Meituan implemented a series of consumer support initiatives across both its online food delivery services and offline restaurant support, including brand marketing, consumer subsidies, and technological upgrades. These measures helped brand merchants accommodate the surge in summer dining UV while meeting the diverse needs of consumers. Meanwhile, Dianping, the platform focused on offline consumption reviews, saw an average DAU of 25.835 million, reflecting a 16.5% increase from June. This upward trend indicates that with the arrival of summer, consumers have become more reliant on detailed information and objective user reviews when making dining and offline consumption decisions during travel, contributing to the rise in platform user activity.

In contrast to the growth trend observed in group purchase and consumption service platforms, the performance of food delivery service platforms during the summer vacation period appeared somewhat sluggish. Influenced by the summer travel surge, people preferred dining out to enjoy offline culinary experiences. As the two major players in the food delivery market, Ele.me and Meituan Food Delivery both experienced a slight decline in their average DAU counts compared to the June averages during the summer period.

Monthly Average DAU for Online Dining Services app (Unit: 10,000)

Meituan

Dianping

Ele.me

Meituan Food Delivery

202406

11804.1

2217.9

2250.0

819.0

202407

12030.9

2534.2

2217.5

805.3

202408

12246.9

2632.8

2228.1

821.6

Data Source: MoonFox iApp;
Data Cycle: June – August 2024

Meituan’s Recent Initiatives in Dining Services Busines

Marketing Initiatives: Constructing Online Brand Presence

– In summer 2024, McDonald’s partnered with Meituan to explore the “321” growth model, with three live streaming events and two distribution channels, achieving a 151% YoY increase in Meituan group purchase transactions at offline stores.

Consumption Promotion Initiatives: Energizing Summer Consumption Vitality

– Henan: Launched the “Meituan Food Delivery Local Recommendations” themed marketing campaign, which includes creating an online “Local Recommendations” section and providing consumer subsidies, allowing residents and tourists to enjoy local specialty dishes.

– Tianjin: Initiated the “Summer Night Snack Carnival” promotional activity, offering discounts, red envelopes, and subsidies for popular summer food items such as crayfish, cold drinks, barbecues, and snacks, actively fostering Tianjin’s nighttime consumption market and enriching the city’s evening dining experience.

Technical Initiatives: Launch of Meituan Drone Delivery Routes

– On August 16, Meituan launched Beijing’s first drone delivery route at the Great Wall’s Badaling section, providing tourists with services like heat relief and emergency supply deliveries.

Regarding offline restaurant consumption, summer travelers are increasingly demanding higher-quality dining experiences at their destinations, seeking deeper emotional satisfaction and cultural identification. Meanwhile, benefiting from their strong ability for endorsement, content platforms have become crucial catalysts for regional specialty restaurants and trending food brands to gain widespread popularity. Through promotion on platforms like TikTok and Xiaohongshu, specialty restaurant brands can rapidly expand their influence and attract more consumers. For instance, TikTok launched the “Food Discovery on TikTok” campaign to unearth and recommend high-quality eateries and culinary experiences across various regions. During the peak summer travel season, this model of combining online promotion with offline experiences not only provides consumers with new avenues to discover and explore cuisine but also brings new growth opportunities for food and beverage brands.

Driven by the influx of tourists and the ecological impact of content platforms, the customer UV index of regional specialty restaurant brand outlets has shown significant growth trends. According to MoonFox Data, in Beijing, the customer UV index of Quanjude’s offline stores increased by 27.1% MoM in July 2024. As reported by CCTV.com, since July, the number of dine-in orders in the Beijing area has increased by over 40% YoY. In Changsha, Chayanyuese and Wenheyou, as major IP-driven trending brands, also achieved MoM growth in their customer UV indices of 4.2% and 10.7% respectively in July.

Changes in Customer UV Index for Offline Specialty Restaurant Brand Outlets

Brand

Customer UV Index Growth for Offline Stores in July 2024

Beijing: Quanjude

MoM growth +27.1%

Changsha: Chayanyuese

MoM growth +4.2%, YoY growth +31.2%

Changsha: Wenheyou

MoM growth +10.7%

Data Source: MoonFox iBrand
Data Cycle: July 2024

Recent Strategic Initiatives by Content Platforms in the Food and Beverage Sector

TikTok: Creating Branded IP for Restaurant Exploration Content

– The “Food Discovery on TikTok” campaign, initiated by TikTok’s official life services division, presents users with cuisines from different regions and flavors through various themes and topics, such as “Where is the Magical Spicy Hot Pot?” This initiative closely integrates online UV with offline food consumption, offering users more diverse culinary choices and experiences across different regions.

Xiaohongshu: Leveraging Endorsement To Strengthen Local Dining Services

– Xiaohongshu has launched group purchase services for restaurants in 49 core cities nationwide, with a commission rate of 0.6% and temporarily waiving deposits. This aims to attract more restaurant businesses to the platform, enriching its content ecosystem while meeting users’ demands for food and beverage group purchases, thus accelerating the expansion and improvement of its culinary business landscape.

Xiaohongshu Topic Popularity

Topic Name

Total Views

#BestFoodCityRecommendations

239 million

#BestFoodCity

1.4802 million

#SummerVacationFood

1.203 million

#FoodCity

652,700

Data Source: XH Data Data Cycle: As of September 5, 2024

Overall, during the summer vacation period, online platforms met consumers’ diverse needs for food delivery and in-store dining through convenient services and abundant promotional activities. Meanwhile, offline specialty restaurants attracted significant attention from tourists and local consumers through unique cultural experiences and culinary delights. As consumers increasingly pursue higher quality and cultural depth in their dining experiences, and content platforms continue to promote regional specialty restaurant brands, the organic combination of product strength and content creation capabilities among food and beverage businesses will gradually become the main driver of sustained growth in the catering industry.

III. Sports Consumption: “Sports+” Scenarios Become Summer Consumption Hotspots, Enhancing the Social Attributes of Sports

Riding the wave of Olympic fever, sports and fitness apps have seen an increase in user engagement. In youth sports, the App of Jump Rope Every Day, which focuses on providing sports management for primary and secondary school students, achieved an average DAU of 1.164 million during the summer vacation, a 21.0% increase compared to June. This growth reflects the importance parents and students place on utilizing vacation time to improve athletic abilities and enhance physical fitness. It also indicates the increasing popularity and recognition of the “Sports + Education” integration model. To sustain the momentum of youth sports during holidays, Jump Rope Every Day organized jump rope competitions in various regions, with multiple events attracting over 300,000 primary and secondary school students.

In adult fitness, Apps like Qu Dong Will Go and GIANT RideLife successfully combined sports with social interaction by offering online activities, offline events, and themed competitions, fostering the development of sports communities. During the summer vacation, their average DAUs increased by 23.7% and 4.5% respectively compared to June. This growth highlights the effectiveness of the “Sports + Communities” model in expanding the user base, promoting the popularization of sports and increasing participation through community power. Users enjoy social benefits while pursuing a healthy lifestyle through convenient online participation and offline physical interaction, thus improving the consistency and motivation for exercise.

Monthly Average DAU of Sports and Fitness Apps

App

July – August Average DAU (Unit: 10,000)

Growth Compared to June

Qu Dong Will Go

7.1

23.7 %

Lefit

19.7

21.9 %

Jump Rope Every Day

116.4

21.0 %

GIANT RideLife

5.8

4.5 %

Data Source: MoonFox iApp;
Data Cycle: July 2024August 2024

As a leader in “Sports + Communities” mode, the app “Keep” once again demonstrated its influence and innovation during this year’s summer vacation. While providing diverse sports courses for users, Keep constructed a comprehensive sports community integrating sports socialization, professional guidance, and healthy lifestyle experiences through offline event planning. They innovated multiple “Sports+” scenarios, such as the “8.8 National Sports Festival”, “Cycling Carnival”, and “Surfers Festival”. By integrating elements of entertainment, cuisine, and culture, combined with co-branding collaborations, special courses, and interactive games, Keep provided users with diverse sports scenario experiences. For example, they collaborated with food brands to launch free meal challenge activities, breaking down barriers between sports and culinary circles and enriching the content and depth of sports activities.

Keep’s Summer Activities in 2024

National Sports Festival

– Keep launched the “8.8 National Sports Festival” on August 8, National Fitness Day, attracting user participation through diverse and innovative activities: Signing new-generation athletes as brand ambassadors and releasing the Heart Fire Ignited brand TVC; Collaborating with mobile games to launch online running and special courses; Partnering with six major food brands to promote “Eat and Exercise Activity”, encouraging users to win free meals through exercise. These diverse activities lowered the barriers to exercise, ignited users’ enthusiasm for sports, and promoted a national fitness culture.

Cycling Carnival

– Keep and Uni-President Green Tea jointly organized the “Keep Curious × Uni-President Green Tea Smile Cycling Carnival” themed “Smile Cycling”. Through diverse cycling events such as couple races, individual races, and team relays, combined with band performances and bicycle stunts, participants were provided with an integrated cycling experience of competition, entertainment, and interaction. The event also included a Limited 72 Hours of Love warm-up to add a romantic atmosphere for the Qixi Festival. The cycling carnival not only promoted a green and healthy lifestyle but also fostered the development of national fitness and cycling culture.

[Surfers Festival] Event

– Keep organized a summer outdoor event [Surfers Festival] themed “Surfing Freely, To Make Yourself Shine” at Sun and Moon Bay in Wanning, Hainan. The event included three main areas: Happy Sports Island, Free Experience Island, and Love Convergence Island, offering diverse sports experiences such as surfing, beach frisbee, and yoga. Additionally, there were entertainment segments like markets and after-parties. The event aimed to promote outdoor sports, attract thousands of users to participate, and enhance brand influence and deep user interaction through a combination of online engagement and offline experiences.

IV. Industry Trends: County-level Markets Activate Catering Growth, Social Attributes Drive Sports Consumption

1.    County-level and Lower-tier Markets Poised to Spark New Growth Poles in Catering Consumption

County-level and lower-tier markets are playing an increasingly crucial role in China’s current consumer market. As the economy develops and residents’ income levels rise, the consumption potential of these markets is gradually being unleashed, becoming a new engine for catering consumption growth. On one hand, the impact of holiday economics on county-level catering markets is progressively strengthening. The holiday tourism market shows a clear downward trend, with young people’s enthusiasm for “county tourism” causing small county tourism growth to outpace that of big cities. With the rise of county-level tourism markets and the continued warming of “culinary tourism”, the county-level catering industry is embracing tremendous development opportunities. For the county-level catering industry, while deeply exploring local characteristics, it is essential to strengthen integration and interaction with the tourism industry, forming a virtuous cycle of “tourism + cuisine”. On the other hand, the urban-rural income gap in China is gradually narrowing, with the ratio of per capita disposable income between urban and rural residents decreasing from 2.88 to 2.45. Driven by lifestyle upgrades, catering consumption is becoming increasingly popular among county residents. MoonFox iMarketing data shows that in the mobile internet group purchase and food delivery industry, users from third-tier cities and below account for 46.1%. The digital infrastructure of the county-level catering market is gradually improving, providing a better development environment for catering consumption.

2.    Overcoming Catering Industry Involution Requires Dual Drivers of Product Strength Consolidation and Content Innovation

In the current catering market, the phenomenon of “involution” is increasingly prominent, with severe homogeneous competition and frequent price wars challenging the sustainable development of the catering industry. According to media reports, about 460,000 catering enterprises suspended operations in Q1 of this year, with this number rising to nearly 600,000 in Q2. For catering enterprises to break through this situation, they must recognize that relying solely on price wars or imitating others is no longer sustainable. Overcoming catering involution urgently requires the dual core driving forces of product strength consolidation and content innovation. In terms of product strength, focus should be placed on dish innovation and development, launching new products that align with changing consumer tastes to win the market through differentiated competition. Simultaneously, developing regionally characteristic dining themes and designing innovative consumption experience scenarios tailored to different consumer groups is crucial. Regarding content strength, in Q1 of this year, the Guiding Opinions on Promoting High-Quality Development of the Catering Industry issued by the Ministry of Commerce and other 8 departments mentioned guiding platform enterprises in the catering field to provide technical training and UV support for small and micro businesses, creating a symbiotic development ecosystem between platforms and merchants. For catering businesses, it is necessary to strengthen cooperation with catering content platforms, enhance emotional connections with consumers through innovative content marketing methods, storytelling of brand narratives, and dissemination of food culture.

3.    Sports Market UV Drives Incremental Growth, Social Attributes Become Key Engine for Sports Consumption Growth

The rise in health awareness and the hosting of popular sports events have made the sports market a new high ground for UV. The integration of social attributes has transformed sports from mere exercise into a form of social interaction. Group sports, fitness challenges, and other activities satisfy people’s social needs while also driving the growth of sports consumption. Sharing workout check-ins and fitness achievements in WeChat Moments not only showcases personal healthy lifestyles but has also become a new form of social currency. Driven by social attributes, the sports consumption market is undergoing a transformation. Consumers are no longer simply purchasing sports equipment or services; they place more value on the social experiences and personal growth throughout the entire sports process. Against this backdrop, brands need to establish closer connections with consumers through social platforms, enhancing user brand loyalty by creating attractive content and interactive experiences.

Our Information:

Website: https://www.moonfox.cn/
Contact number: 400-888-0936

Contact us:

Name: Felix
Title: Director of Sales, Industry Insight Division
Tel: +86 -13366276383
Email: zhouzt@jiguang.cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

Name: Janette Zhou
Title: Marketing Manager
Tel: +86-13928239332
Email: zhouxt@jiguang,cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

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SOURCE Aurora Mobile Ltd

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Lianlian DigiTech Returns to Money20/20 Asia to Expand Partnerships, Share Industry Trends, and Explore AI-Enabled Global Financial Infrastructure

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BANGKOK, April 26, 2026 /PRNewswire/ — Lianlian DigiTech, a leading global provider of digital payment services, was once again invited to participate in Money20/20 Asia, one of the world’s most influential fintech gatherings, held in Bangkok, Thailand from April 21 to 23. At the event, the company presented its latest developments in cross-border payment infrastructure, technology innovation, and ecosystem collaboration, offering a comprehensive view of its work enhancing global cross-border payment capabilities.

During the conference, Lianlian DigiTech announced a strategic partnership with UK-based fintech company USI Money to further strengthen its global cross-border payment network, delivering more efficient and reliable fund flows for merchants worldwide. Shen Enguang, Co-President of Lianlian DigiTech; Mark Ma, Head of Global Banking Partnership at LianLian Global; and Bryan Jiang, General Manager Hong Kong of LianLian Global, attended the event and engaged with representatives from international financial institutions. They shared perspectives on fintech trends and global payment innovation, offering industry insight into the continued evolution of a more integrated and interoperable cross-border payments ecosystem.

Building a Borderless Payment Network with Global Partners Including USI Money

At the event, Lianlian DigiTech formalized a strategic collaboration with London-headquartered USI Money to further develop its global payment infrastructure.

The partnership will focus on cross-border remittance and foreign exchange services, combining both companies’ technological capabilities and resources to deliver a one-stop payment and collection solution for global businesses. The offering is built to be efficient, secure, and cost-effective, improving overall fund flow efficiency and streamlining foreign exchange execution.

Syed Bukhari, Group Chief Business and Operating Officer at USI Money, said: “Our partnership with Lianlian will strengthen our remittance capabilities, creating greater value for our customers through broader network coverage and improved transaction performance.”

Bryan Jiang, General Manager Hong Kong of LianLian Global, said: “By leveraging the complementary strengths of our ecosystem partners in technology and compliance, Lianlian will continue to scale its global payment network and improve transaction efficiency. We remain committed to enhancing financial connectivity across global financial markets and delivering more efficient and reliable cross-border payment solutions for our customers.”

Founded in 2009 and listed on the Main Board of the Hong Kong Stock Exchange in 2024 (2598.HK), Lianlian DigiTech is a China-based, globally focused digital payment company with increasingly integrated AI capabilities across its platform. Guided by its mission of “Connecting the world, Empowering global commerce,” the company focuses on developing a trusted and scalable financial infrastructure. As of the end of 2025, Lianlian DigiTech has built a cross-border payment network covering more than 100 countries and regions, serving over 10.4 million customers worldwide.

USI Money is a foreign exchange and international remittance service provider offering tailored cross-border financial solutions for businesses and individuals. With competitive real-time exchange rates and efficient execution as its core strengths, the company delivers fast, secure, and reliable global fund transfers.

In addition, Lianlian DigiTech co-hosted a networking session with Unlimit during the event, providing a forum for industry dialogue. The session brought together a broad group of fintech partners to explore collaborative models and help foster a more connected ecosystem.

Industry Roundtables: Unlocking Layered Collaboration in AI-Driven Cross-Border Payments and Advancing Financial Inclusion in Emerging Markets

At the same time, Mark Ma and Bryan Jiang were invited to the themed roundtable discussions, where they shared insights drawn from industry practice and outlined new approaches to aligning fintech innovation with the global financial system.

At the roundtable on “Fintech and Banks,” Mark Ma noted that the global payment system is rapidly shifting from isolated capabilities to a layered, collaborative model. Banks continue to serve as the foundational infrastructure, responsible for clearing networks and liquidity management. Fintech firms like Lianlian, meanwhile, build on top of this foundation to deliver application-layer services for businesses, transforming complex cross-border payment channels into more accessible solutions that support a wider range of practical business scenarios. He also emphasized fintech’s growing role in compliance and value creation. By embedding risk controls and verification processes into technology workflows, fintech companies can act as compliance intermediaries, improving efficiency while filtering risk and enabling banks to operate more effectively at scale. Meanwhile, insights derived from transaction data and business flows allow for more precise evaluation of small and medium-sized businesses, shifting capital allocation from experience-based decisions to data-driven approaches and improving access to financial services.

At the roundtable titled “Different Worlds, Shared Challenges: Bridging Emerging Markets,” Bryan Jiang pointed out that the core of financial inclusion is shifting from scale of coverage to practical usability in everyday financial activity. The ability to serve underserved segments such as small and micro merchants and overseas workers in a sustained and reliable manner ultimately depends on continuous improvements in product design and operational capabilities. Using emerging markets as an example, Jiang explained that small and medium-sized businesses in these regions often face challenges such as difficult account setup, complex cross-border collections, high foreign exchange costs, and multi-layered tax requirements. Many existing solutions still follow traditional business-focused models, resulting in cumbersome KYB processes and lengthy review cycles that are misaligned with the asset-light, high-frequency, fast-turnover nature of these businesses. In response, Lianlian has lowered barriers to fund flows by offering local collection accounts, optimizing foreign exchange mechanisms, and improving settlement efficiency. The company has also restructured account architecture, streamlined review processes, and enhanced fund visibility, creating a more seamless and intuitive user experience that better aligns financial services with its clients’ business operations and day-to-day activities.

As digital technologies increasingly integrate with the real economy, innovations in AI and blockchain are reshaping the foundations of global financial services. Lianlian DigiTech has long invested in AI capabilities, global compliance, and the growth of its international service network. Its broad licensing coverage, regulatory track record, localized service capabilities, and technical reliability have earned the trust of regulators, customers, and partners worldwide.

Looking ahead, Lianlian DigiTech will continue to build on its cross-border expertise and compliance experience to further develop its AI capabilities and deepen collaboration with global partners. The company aims to extend its role beyond payment network services into more integrated financial infrastructure solutions. Lianlian DigiTech remains committed to serving as a trusted platform for global financial transactions in an increasingly digital environment, enabling businesses and individuals worldwide to access faster, more efficient, and more seamless cross-border financial services.

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SOURCE LianLian Global

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The Building & Furniture Category Highlights Sustainable and Human‑Centric Design at the 139th Canton Fair

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GUANGZHOU, China, April 26, 2026 /PRNewswire/ — Phase 2 of the 139th Canton Fair has seen the Building & Furniture category emphasize green Infrastructure and human-centric design.

A major highlight of the building and decorative materials section is the introduction of photovoltaic marble-textured cladding. This innovative surfacing material bridges the gap between high-end aesthetics and renewable energy. Unlike traditional solar panels that rely on glass, this non-opaque cladding uses precise microscopic structures to guide light to internal PV cells.

This technology offers 60% higher efficiency than traditional transparent solar systems while reducing carbon emissions by over 50%. Its ability to reproduce stone, wood, or brick‑like 3D textures allows architects to integrate power generation into a wide range of building styles without the industrial appearance of traditional solar panels.

Indoor environments are also becoming smarter and safer. Manufacturers are showcasing high-efficiency antibacterial surfacing, utilizing visible light catalysis to provide 24-hour protection against mold and bacteria. These advanced decorative papers and panels are becoming the new standard for high-end interior decoration, prioritizing long-term hygiene in residential and commercial spaces.

The sanitary ware sector is increasingly focused on the aging global population and those with limited mobility. A standout innovation is the electric lift-and-rotate shower chair. Designed for the dry-wet separation bathroom layout, it allows users to sit in a dry area and be safely rotated and lifted into the shower via remote control. This waterproof, low-voltage system provides dignity and independence for the elderly while reducing the physical strain on caregivers.

Hygiene and ease of maintenance have also seen a breakthrough with wall-mounted toilets. By moving the lid connection to the tank wall and adopting a mortise‑and‑tenon structure, the design eliminates the hard‑to‑clean areas where bacteria typically accumulate. Many of these units also incorporate ergonomic grab bars directly into the frame, blending safety with a minimalist aesthetic.

In the sports and leisure industry, the shift toward sustainability is seen in non-infill synthetic turf. This next-generation football grass eliminates the need for rubber granules or sand, providing a natural touch and superior shock absorption while significantly reducing maintenance costs and microplastic pollution.

All these innovations demonstrate how the Building & Furniture sector is advancing toward greener materials, smarter functionality, and more human‑centered design, setting new benchmarks for the future of living spaces.

For pre-registration, please click: https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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Nexteer’s Global First Steer-by-Wire Goes into Production

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BEIJING, April 26, 2026 /PRNewswire/ — Nexteer Automotive helped a leading Chinese new energy vehicle (NEV) manufacturer bring the world’s first production passenger vehicle with a full drive‑by‑wire chassis to market. The vehicle features Nexteer’s steer‑by‑wire (SbW) system as a key enabler.

The SbW featured in this vehicle marks Nexteer’s first SbW system in mass production, representing a major step forward for the technology — moving from development and validation to full-scale production. Certified in late 2025, this system achieved the world’s first ASIL D functional safety approval from DAkkS (German Accreditation Body) through close collaboration with the OEM. This certification reflects global top-tier performance in fault diagnosis, redundancy, and safety monitoring. Key features include:

Multi-layered redundancy design: Dual controllers, dual power supplies, multiple communication links, and dual actuation paths — achieving redundancy at system, hardware, and software levels. This ensures that in the event of a single fault, the backup path takes over within milliseconds with no loss of steering function.Full‑scenario functional safety mechanism: Multi‑level monitoring and fault handling strategies covering sensors, controllers, actuators, and communication links.Variable steering ratio: Automatically adjusts steering angle and effort based on vehicle speed and driving mode, balancing agility and comfort.Intuitive road‑feel simulation technology: Software‑defined steering feedback delivers a more responsive and precise driving experience, adaptable to a wide range of driving scenarios.Open interface for autonomous driving: As a key actuation layer for ADAS and autonomous driving systems, it provides real‑time, precise control capabilities, supporting the development of intelligent transportation systems.

Steer-by-Wire: Electronic Signals Replace Mechanical Links, Flexible Configurations for Diverse Needs

By decoupling the mechanical link between the hand wheel and the road wheels, steer-by-wire replaces conventional mechanical connections with electronic signals and actuators — and is quickly becoming a foundational technology for next-generation intelligent chassis and autonomous driving platforms. As a motion control technology company with 120 years of engineering heritage, Nexteer offers a flexible, off-the-shelf portfolio of steering feel simulators and road wheel actuators. This modular approach allows us to meet the diverse needs of different vehicle models and driving scenarios efficiently and cost-effectively.

From Steering to Braking: Expanding Full-Stack Motion Control Capabilities

Building on its deep expertise in steering systems, Nexteer has expanded into braking with its Brake-by-Wire solution, the Electro-Mechanical Brake (EMB). EMB has completed full development and rigorous validation and is ready for mass production. Together with SbW, Brake-by-Wire (EMB), Rear-Wheel Steering, and the MotionIQ™ Software Suite make up Nexteer’s broader Motion-by-Wire™ portfolio.

With Nexteer, OEMs get more than steer-by-wire and brake-by-wire components: they get a complete, proven, production-ready and cost-effective drive-by-wire chassis motion control solution that’s shaping the future of the software-defined chassis and enabling faster development, lower costs and safter, smarter and more exciting driving experiences.

During Auto China 2026, we cordially invite you to visit Nexteer at Booth W1B03, Hall W1, China International Exhibition Center (Shunyi) in Beijing, to experience firsthand the breakthrough innovations of steer-by-wire and Motion-by-Wire™ technologies.

ABOUT NEXTEER AUTOMOTIVE

Nexteer Automotive (HK 1316) is a global leading motion control technology company accelerating mobility to be safe, green and exciting. Our innovative portfolio supports Motion-by-Wire™ chassis control, including electric and hydraulic power steering systems, steer-by-wire and rear-wheel steering systems, steering columns and intermediate shafts, driveline systems, software solutions and brake-by-wire. Celebrating 120 years of automotive innovation in 2026, Nexteer builds on a strong legacy of engineering excellence while continuing to shape the future of mobility. The company solves motion control challenges across all megatrends – including electrification, software/connectivity, ADAS/automated driving and shared mobility – for global and domestic OEMs around the world including BMW, Ford, GM, RNM, Stellantis, Toyota and VW, as well as automakers in India and China including BYD, Xiaomi, ChangAn, Li Auto, Chery, Great Wall, Geely, Xpeng and others. www.nexteer.com  

Links to Nexteer Media Center

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