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TikTok x Amazon: A Game-Changing Strategy to Turn Trend Traffic into Sales

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SEATTLE, Sept. 30, 2024 /PRNewswire/ — BeautyMatter, a leading source of beauty industry insights with a global audience of over 500,000, is teaming up with Market Defense, experts in helping beauty brands scale profitably on Amazon and other global marketplaces, to present an essential webinar: “TikTok x Amazon: Converting Trend Traffic Into Sales.” Featuring special guest Spate, a trend analysis company that uses TikTok and online search data to uncover consumer behavior, this webinar will show brands how to turn TikTok’s viral moments into meaningful sales on Amazon. Spate experts will provide in-depth insights into the top TikTok trends, supporting the discovery of powerful connections between consumer attention and sales growth.

Learn how to turn TikTok’s viral moments into real sales on Amazon—unlocking a powerful opportunity for beauty brands.

Why This Matters
In today’s fast-paced digital world, TikTok has emerged as a powerhouse platform, especially for beauty brands seeking to capture attention quickly. But getting viral views is only the first step—many brands struggle to turn that attention into tangible sales. That’s where Amazon, with its massive 37% share of the U.S. e-commerce market, comes in. By combining the viral power of TikTok with Amazon’s unmatched ability to convert traffic into sales, beauty brands can unlock an enormous growth opportunity.

This webinar will connect the dots between TikTok’s trending moments and how they can directly impact sales on Amazon. With Spate offering insights into emerging TikTok trends and Market Defense bringing deep expertise in Amazon strategy, attendees will leave with practical guidance on how to leverage both platforms for long-term success.

What You’ll Learn
This one-hour session will provide clear, valuable insights, including:

How TikTok Trends Impact Amazon Sales: Learn how viral moments can directly lead to revenue spikes on Amazon.Maximizing TikTok for Amazon Success: Simple methods to link your TikTok content with your Amazon listings to boost visibility and sales.Case Studies and Insights: Real-world examples of brands that have successfully harnessed TikTok’s influence for Amazon growth.

This webinar is essential for beauty brands seeking to capitalize on the combined power of TikTok and Amazon.

Featured Speakers

Kelly Kovack, Founder & CEO, BeautyMatter: Kelly, a recognized industry expert who has built groundbreaking and award-winning beauty brands and products, will facilitate the webinar. BeautyMatter is a leading source of industry insights, with a global audience of over 500,000. Kelly’s extensive background and influence in beauty and wellness media have shaped BeautyMatter into a vital resource for beauty professionals worldwide.

John Cafarelli, Co-Founder and President, BeautyMatter: John brings a strategic, entrepreneurial mindset to BeautyMatter, where he focuses on creating content and experiences that give beauty professionals a competitive edge. With expertise in market opportunities, strategic planning, and operational excellence, John has been instrumental in helping brands navigate the evolving beauty and wellness landscape. He is also the founder and CEO of Ernest Supplies and previously served as COO/CFO of Paper Magazine, where he was part of the team that “Broke the Internet” in 2014.

Dave Karlsven, SVP, Client Marketing & Data Science, Market Defense: Dave brings over two decades of experience in driving sales and marketing strategies for businesses ranging from startups to Fortune 500 companies. At Market Defense, he focuses on data-driven traffic and conversion strategies that have helped brands achieve substantial growth on Amazon. Dave’s innovative off-Amazon marketing tactics have driven better organic rankings and sales on Amazon, with several of his clients seeing revenue grow from zero to over $40 million in just three years.

Vanessa Kuykendall, Chief Engagement Officer, Market Defense: Vanessa is a beauty industry veteran with 29 years of experience across sales, training, and merchandising leadership. Her tenure at esteemed companies like MAC Cosmetics, Estee Lauder, and Tiffany & Co. has equipped her with deep industry knowledge, which she now applies at Market Defense. As co-founder and Chief Engagement Officer, Vanessa leads engagement strategies that have driven Amazon success for numerous beauty brands. Before Market Defense, she also spearheaded the Beauty.com business for Walgreens, adding further depth to her expertise in e-commerce and brand growth.

Yarden Horwitz, Co-Founder, Spate: Yarden is a pioneer in trend analysis through data and AI. At Spate, she’s helped over 150 beauty brands, including Estée Lauder, L’Oréal, and P&G, make key decisions in marketing and product development. Previously, she co-founded Google’s Trendspotting division, launching influential reports like The Google Fashion Trends Report and The Google Skin Care Trends Report. Her expertise in consumer behavior and data-driven insights makes her a leading authority in using TikTok and search data for business growth.

About Market Defense
Market Defense grows the world’s best beauty brands on Amazon and other marketplaces, globally. Specializing in marketplace management and brand protection, we represent award-winning brands such as Dr. Dennis Gross Skincare (recently acquired by Shiseido), Skinfix, BeautyStat, Alpyn Beauty, and rapidly scaling indie brand DIME Beauty. In 2023, like-for-like brands in our portfolio achieved 68% YoY growth on Amazon, thriving in a very competitive market.

For more information, visit marketdefense.com.

Register for the webinar here: https://www.bigmarker.com/beautymatter/TikTok-x-Amazon-Converting-Trend-Traffic-Into-Sales

Media Contact:

Vanessa Kuykendall
Chief Engagement Officer
Market Defense
Vanessa@marketdefense.com

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SOURCE Market Defense LLC

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stc group unveils its vision for AI-native networks at Network X 2026

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RIYADH, Saudi Arabia, Oct. 19, 2026 /PRNewswire/ — stc group, Saudi Arabia’s leading digital enabler, has released its AI Native Core Network White Paper during Network X 2026 outlining how it plans to evolve towards an AI-native telecom network by 2030. The paper explains how the group aims to embed AI directly into its network’s design and operations to support emerging digital services and improve reliability.

stc group continues to advance its network capabilities to support AI-driven applications and changing connectivity needs. The group is upgrading its core network, which manages user connections and delivers communications services. By integrating AI deeply into this infrastructure, stc group aims to help the network adapt to changing service requirements and resolve issues with less manual intervention.

The white paper highlights how advances in AI and 5G-Advanced, the next stage of 5G, are increasing network complexity. Services such as AI-enabled calling and immersive communications require faster, more responsive connectivity. AI agents, software systems that carry out tasks on users’ behalf, also need networks to coordinate communications and computing resources around each task.

To address these requirements, the paper sets out stc’s approach spanning AI-native infrastructure, network functions and autonomous operations. It details how the group plans to develop the infrastructure needed to run AI, embed intelligence within network functions and automate more operations. These capabilities would help the network allocate resources more efficiently and recover from faults faster, while allowing engineers to focus on service improvement and oversight.

The release of this whitepaper marks an important milestone in stc group’s network evolution, building a scalable foundation for future AI services, AI agents, intelligent interaction scenarios, and next-generation 5G-A and 6G applications. Building on its existing investments, the group aims to improve network reliability, support the next generation of digital services and accelerate the industry’s transition from Cloud Native to AI Native networks.

About stc group: 

stc group is a digital enabler, offering advanced solutions and driving a role in the digitalization process. The group provides a comprehensive suite of services encompassing digital infrastructure, cloud computing, cybersecurity, Internet of Things (IoT), digital payments, digital media, and digital entertainment. The group comprises 13 subsidiaries across The Kingdom of Saudi Arabia, the Middle East, North Africa, and Europe. 

To know more about stc group: Click here  

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Shoplazza Collaborates with TikTok to Bring Product Discovery Closer to Purchase

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The collaboration supports TikTok’s new agentic commerce experiences, with a focus on helping merchants turn customer interest into sales.

TORONTO, Oct. 19, 2026 /PRNewswire/ — Shoplazza, an AI-native commerce operating system, recently announced it is working with TikTok to support new agentic commerce shopping experiences. The collaboration reflects a shared focus on shortening the path from product discovery to purchase and helping merchants make more of the demand their content and advertising generate.

TikTok introduced Buy Direct and Shopping Assistant on October 5, naming Shoplazza among its commerce and payment partners. Buy Direct lets consumers buy directly from brands within TikTok, without being redirected to an external storefront. It uses Universal Commerce Protocol (UCP) to connect with merchant systems, while brands remain the Merchant of Record.

Shopping Assistant answers product questions using merchant-supplied information on product pages within TikTok’s in-app browser. Shoppers can get the details they need before proceeding to checkout on the merchant’s website within the same browser.

For merchants, a shorter purchase journey can help protect the value of their customer acquisition spending. Redirects and repeated forms add friction just as a shopper is ready to buy. Losing that purchase means losing potential revenue after already paying to attract the customer.

“As platforms automate more decisions, performance increasingly depends on how well data, creative and checkout work together,” said Chao Xu, Director at Shoplazza. “TikTok’s new shopping experiences make it easier to buy while interest is fresh, helping merchants turn that interest into revenue and use each transaction to inform smarter marketing decisions.”

Shoplazza sees these developments as part of a broader convergence between advertising platforms and commerce infrastructure. From transaction data sharing and Instant Pages to Buy Direct, the opportunity is to help algorithms understand completed purchases more accurately while making it easier for shoppers to follow through.

The collaboration builds on an established relationship. Shoplazza’s merchant admin already supports catalog syncing, TikTok Pixel and Events API setup. In May, it was the sole winner of the TikTok Partner Innovation Award for Innovation in Marketing Technology – Commerce. In July, it joined the first group of TikTok for Business Agentic Hub partners, introducing AI Skills that connect store data and business insights with TikTok’s advertising intelligence.

About Shoplazza

Shoplazza is a global AI-native commerce operating system that enables brands to build, launch, and scale their online businesses. Built on an AI agent-native framework, Shoplazza integrates storefronts, marketing, payments, and operational workflows into a unified system designed to support scalable, long-term growth across global markets. Learn more at https://www.shoplazza.com/.

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SOURCE Shoplazza

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Lexsoft Systems Partners With Clio to Bring Clio’s Legal AI Platform to Law Firms and Legal Departments Across EMEA

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Lexsoft will deliver Clio products, including Clio Work and Clio Manage, and integrate them into the systems its clients already use

LONDON and MADRID, Oct. 19, 2026 /PRNewswire/ — Lexsoft Systems, a provider of IT and business process solutions, today announced a strategic partnership with Clio, the global leader in legal AI. Through this EMEA-wide partnership, Lexsoft will deliver Clio’s platform to law firms and corporate legal departments, and integrate it with the other business-critical systems those clients run.

This agreement strengthens Lexsoft’s position as an independent legal solutions provider, and reinforces its growing presence in the UK and across Europe. It also supports the continued expansion of its carefully selected product portfolio of best-practice, global market-leading legal systems. 

Clio brings together the context of a firm’s work with trusted legal intelligence. Clio Work can draw on the matters, clients, documents, and other information already in Clio Manage, then ground that work in Clio’s global library of more than 1 billion legal documents to support research, analysis, and drafting. For Lexsoft’s global clients, that means AI designed for legal work that understands both the firm and the law.

“A practice management system is the originating point for most major legal processes — from document management and time recording through to security measures such as ethical walls,” says Carlos García-Egocheaga, CEO of Lexsoft Systems. “Until now, we’ve been reluctant to commit to a single partner, despite a wide choice of technologically robust and functionality-rich practice management systems on the market. But with the Clio platform, we’re offering customers more than practice management. Clio Manage takes practice management to a new level, from user experience to advanced functionality. Clio Work, Clio’s legal AI workspace, helps lawyers research, strategise and draft alongside Clio’s global library of legal documents. By integrating these capabilities into customers’ existing systems, we can deliver AI that works the way they do. We’re excited about the value this partnership enables us to deliver to our customers, large and small.”

The partnership lets Lexsoft build tailored environments around Clio, with deep integrations into the other systems its clients run. It helps firms across EMEA move beyond adoption of AI tools to deeper integration and a more fundamental transformation of how legal work gets done.

“Firms across Europe want AI in their daily work, and it only earns its place when it understands the context behind that work,” says Lisa Del Real, Vice President, Channel Partnerships at Clio. “Lexsoft has built its business on connecting the systems law firms and legal departments depend on. Through this partnership, Lexsoft’s clients can run Clio Manage and Clio Work on one shared foundation, so the context of each matter carries from the business of the firm into the legal work itself. They also get an implementation team that already knows how they work.”

Lexsoft is offering Clio’s products to law firms and corporate legal departments in EMEA immediately.

About Lexsoft Systems

Lexsoft provides IT and business process solutions to the legal sector across Europe, the United States, and Latin America. ISO 27017 and ISO 27001 certified, the company assists law firms and corporate legal departments (CLD) to improve their document management, knowledge management, practice management, and CRM processes, to facilitate business efficiency, improve productivity, and reduce risk. Lexsoft T3 is a proven knowledge management solution, offering one of the most comprehensive workflows for this business function. For more information, visit: www.lexsoft.com.

About Clio

Clio is the global leader in legal AI, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. Purpose-built for the legal industry, Clio’s Intelligent Legal Work Platform streamlines workflows, improves decision-making, and combines powerful technology with industry-leading security. Trusted by hundreds of thousands of legal professionals in more than 130 countries, and approved by over 100 bar associations and law societies worldwide, Clio sets the standard for innovation and client success across the legal profession. Backed by world-class investors and a mission to transform the legal experience for all, Clio is defining the future of legal work through AI. Learn more at www.clio.com.

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