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TikTok x Amazon: A Game-Changing Strategy to Turn Trend Traffic into Sales

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SEATTLE, Sept. 30, 2024 /PRNewswire/ — BeautyMatter, a leading source of beauty industry insights with a global audience of over 500,000, is teaming up with Market Defense, experts in helping beauty brands scale profitably on Amazon and other global marketplaces, to present an essential webinar: “TikTok x Amazon: Converting Trend Traffic Into Sales.” Featuring special guest Spate, a trend analysis company that uses TikTok and online search data to uncover consumer behavior, this webinar will show brands how to turn TikTok’s viral moments into meaningful sales on Amazon. Spate experts will provide in-depth insights into the top TikTok trends, supporting the discovery of powerful connections between consumer attention and sales growth.

Learn how to turn TikTok’s viral moments into real sales on Amazon—unlocking a powerful opportunity for beauty brands.

Why This Matters
In today’s fast-paced digital world, TikTok has emerged as a powerhouse platform, especially for beauty brands seeking to capture attention quickly. But getting viral views is only the first step—many brands struggle to turn that attention into tangible sales. That’s where Amazon, with its massive 37% share of the U.S. e-commerce market, comes in. By combining the viral power of TikTok with Amazon’s unmatched ability to convert traffic into sales, beauty brands can unlock an enormous growth opportunity.

This webinar will connect the dots between TikTok’s trending moments and how they can directly impact sales on Amazon. With Spate offering insights into emerging TikTok trends and Market Defense bringing deep expertise in Amazon strategy, attendees will leave with practical guidance on how to leverage both platforms for long-term success.

What You’ll Learn
This one-hour session will provide clear, valuable insights, including:

How TikTok Trends Impact Amazon Sales: Learn how viral moments can directly lead to revenue spikes on Amazon.Maximizing TikTok for Amazon Success: Simple methods to link your TikTok content with your Amazon listings to boost visibility and sales.Case Studies and Insights: Real-world examples of brands that have successfully harnessed TikTok’s influence for Amazon growth.

This webinar is essential for beauty brands seeking to capitalize on the combined power of TikTok and Amazon.

Featured Speakers

Kelly Kovack, Founder & CEO, BeautyMatter: Kelly, a recognized industry expert who has built groundbreaking and award-winning beauty brands and products, will facilitate the webinar. BeautyMatter is a leading source of industry insights, with a global audience of over 500,000. Kelly’s extensive background and influence in beauty and wellness media have shaped BeautyMatter into a vital resource for beauty professionals worldwide.

John Cafarelli, Co-Founder and President, BeautyMatter: John brings a strategic, entrepreneurial mindset to BeautyMatter, where he focuses on creating content and experiences that give beauty professionals a competitive edge. With expertise in market opportunities, strategic planning, and operational excellence, John has been instrumental in helping brands navigate the evolving beauty and wellness landscape. He is also the founder and CEO of Ernest Supplies and previously served as COO/CFO of Paper Magazine, where he was part of the team that “Broke the Internet” in 2014.

Dave Karlsven, SVP, Client Marketing & Data Science, Market Defense: Dave brings over two decades of experience in driving sales and marketing strategies for businesses ranging from startups to Fortune 500 companies. At Market Defense, he focuses on data-driven traffic and conversion strategies that have helped brands achieve substantial growth on Amazon. Dave’s innovative off-Amazon marketing tactics have driven better organic rankings and sales on Amazon, with several of his clients seeing revenue grow from zero to over $40 million in just three years.

Vanessa Kuykendall, Chief Engagement Officer, Market Defense: Vanessa is a beauty industry veteran with 29 years of experience across sales, training, and merchandising leadership. Her tenure at esteemed companies like MAC Cosmetics, Estee Lauder, and Tiffany & Co. has equipped her with deep industry knowledge, which she now applies at Market Defense. As co-founder and Chief Engagement Officer, Vanessa leads engagement strategies that have driven Amazon success for numerous beauty brands. Before Market Defense, she also spearheaded the Beauty.com business for Walgreens, adding further depth to her expertise in e-commerce and brand growth.

Yarden Horwitz, Co-Founder, Spate: Yarden is a pioneer in trend analysis through data and AI. At Spate, she’s helped over 150 beauty brands, including Estée Lauder, L’Oréal, and P&G, make key decisions in marketing and product development. Previously, she co-founded Google’s Trendspotting division, launching influential reports like The Google Fashion Trends Report and The Google Skin Care Trends Report. Her expertise in consumer behavior and data-driven insights makes her a leading authority in using TikTok and search data for business growth.

About Market Defense
Market Defense grows the world’s best beauty brands on Amazon and other marketplaces, globally. Specializing in marketplace management and brand protection, we represent award-winning brands such as Dr. Dennis Gross Skincare (recently acquired by Shiseido), Skinfix, BeautyStat, Alpyn Beauty, and rapidly scaling indie brand DIME Beauty. In 2023, like-for-like brands in our portfolio achieved 68% YoY growth on Amazon, thriving in a very competitive market.

For more information, visit marketdefense.com.

Register for the webinar here: https://www.bigmarker.com/beautymatter/TikTok-x-Amazon-Converting-Trend-Traffic-Into-Sales

Media Contact:

Vanessa Kuykendall
Chief Engagement Officer
Market Defense
Vanessa@marketdefense.com

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SOURCE Market Defense LLC

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Bloomberg Introduces Spread-to-Benchmark Quoting for EUR and GBP Portfolio Trading Baskets

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LONDON, June 2, 2026 /PRNewswire/ — Bloomberg today announced the launch of Spread-to-Benchmark quoting and trading for Euro (EUR) and Sterling (GBP) denominated portfolio trades through its Portfolio Trading Basket Builder (PTBB). The new functionality expands the range of quoting protocols available for European credit portfolio trading and reflects growing client demand for spread-based execution workflows, alongside increased dealer support for the convention across EUR and GBP markets.

Spread-to-Benchmark quoting is a well-established protocol for USD credit portfolio trades and is used by market participants to evaluate and execute portfolio trades. By extending this workflow to EUR and GBP portfolio trades, Bloomberg enables clients and dealers to transact using a familiar spread-based methodology across additional credit markets. 

The introduction of Spread-to-Benchmark quoting for EUR and GBP baskets reflects increased client interest in evaluating portfolio trades through a spread-based lens and the growing adoption of spread-based execution workflows in European credit markets. The workflow provides market participants with an additional framework for assessing the relationship between credit spread risk and underlying government bond yields when pricing and executing portfolio trades. 

Additional Workflow Flexibility 
The workflow complements Bloomberg’s existing portfolio trading capabilities, which support the full range of market-standard quoting conventions, including Price, Yield, Spread-to-Benchmark and Spread based workflows that reference Bloomberg’s evaluated pricing service (BVAL). This gives clients flexibility to compare and execute portfolio trades using the quoting methodology that best aligns with their investment objectives, execution preferences and internal risk management processes. 

“European credit clients continue to look for execution workflows that reflect how they evaluate risk and monitor portfolio trading outcomes,” said Harry Street, Global Head of Credit and Equities Trading Product at Bloomberg. “By expanding dealer support for Spread-to-Benchmark quoting for EUR and GBP baskets, Bloomberg is broadening the range of workflow options available to clients trading European credit portfolios.” 

“Portfolio trading workflows in fixed income continue to become more sophisticated as institutional investors look for ways to evaluate execution quality in changing market conditions,” said Kevin McPartland, Head of Market Structure & Technology Research at Crisil Coalition Greenwich. “Spread-based quoting helps market participants more clearly distinguish between the impacts of credit spread and underlying rates movements when determining how best to execute a portfolio trade.” 

Bloomberg’s Electronic Markets solutions are used by leading financial institutions to trade efficiently in over 175 markets around the world. More than 9,000 client firms use Bloomberg Electronic Markets to access industry-leading depth and breadth of liquidity across asset classes from over 800 dealers globally. Bloomberg Electronic Markets provides market participants with comprehensive solutions across the trading lifecycle, including robust price transparency, analytics, automation and execution, powered by Bloomberg’s high-quality, multi-asset class data and tools.

About Bloomberg
Bloomberg is a global leader in business and financial information, delivering trusted data, news, and insights that bring transparency, efficiency, and fairness to markets. The company helps connect influential communities across the global financial ecosystem via reliable technology solutions that enable our customers to make more informed decisions and foster better collaboration. For more information, visit Bloomberg.com/company or request a demo.

View original content to download multimedia:https://www.prnewswire.com/news-releases/bloomberg-introduces-spread-to-benchmark-quoting-for-eur-and-gbp-portfolio-trading-baskets-302787922.html

SOURCE Bloomberg L.P.

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Dr. Sunho Kang, a senior battery-technology executive with leadership experience at major global battery and EV manufacturers, joins TeraWatt Technology as Head of Product and Technology

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SAN FRANCISCO, June 2, 2026 /PRNewswire/ — TeraWatt Technology Inc. (Headquartered in California, USA) is pleased to announce that Dr. Sunho Kang has joined the company as Head of Product and Technology.

Dr. Kang is a globally recognized battery-technology executive with more than 25 years of leadership experience spanning the United States, Asia, and Europe, and a distinguished track record of advancing innovations from laboratory research through gigafactory-scale production. He has held senior executive positions at world-leading organizations including Samsung SDI, Apple, and Volkswagen Group of America, and brings deep expertise in lithium-ion battery materials, cell engineering, and product industrialization across a broad range of applications, including electric vehicles and energy storage systems.

At TeraWatt, Dr. Kang will lead global product development and the commercialization of TeraWatt’s battery technology platform, aiming to accelerate the delivery of TeraWatt’s competitive products as well as the technology and commercialization roadmap including manufacturing scale-up.

Dr. Kang commented:

“I am thrilled to join TeraWatt Technology as Head of Product and Technology. TeraWatt’s innovative battery platform presents a tremendous opportunity to push the boundaries of lithium-ion technology, and I look forward to working with the team to accelerate product development and commercialization to deliver meaningful impact.”

TeraWatt Technology founder CEO Ken Ogata, Ph.D. commented:

“We are thrilled to welcome Dr. Kang as our Head of Product and Technology. His deep expertise in battery materials, cell engineering, and productization will be instrumental in accelerating TeraWatt’s product roadmap and technology leadership. Together with Dr. Kang, we will continue to drive our mission forward.”

About TeraWatt Technology Inc.
TeraWatt Technology Inc. is a California-based company that produces lightweight, high-power, and safe next-generation lithium-ion batteries.

Company Overview
Name: TeraWatt Technology Inc.
Representative: Co-founder and CEO Ken Ogata
Headquarters: 28 Geary St, Suite 650, San Francisco, CA 94108, United States
Founded: January 2020
Established: December 2019
URL: https://www.terawatt-technology.com/

 

View original content:https://www.prnewswire.com/news-releases/dr-sunho-kang-a-senior-battery-technology-executive-with-leadership-experience-at-major-global-battery-and-ev-manufacturers-joins-terawatt-technology-as-head-of-product-and-technology-302786854.html

SOURCE TeraWatt Technology Inc.

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Tencent Cloud and Soniox Announce Strategic Partnership: Combining Advanced Speech-to-Text (STT) Technology with Global Real-Time Infrastructure

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HONG KONG, June 2, 2026 /PRNewswire/ — Tencent Cloud, the cloud business of global technology company Tencent, today announced a strategic partnership with Soniox, a San Francisco-based speech AI company that specializes in developing high-accuracy, low-latency speech AI solutions. The collaboration integrates Soniox’s speech-to-text (STT) technology with Tencent Cloud’s Real-Time Communication (TRTC) enterprise-grade global infrastructure, enabling enterprises to build and deploy multilingual voice AI applications across 200+ countries and regions.

Elevating Enterprise Voice AI at a Global Scale

In enterprise voice AI deployments, latency directly affects user experience and application reliability. The integration of Soniox’s high-accuracy, low-latency STT with TRTC’s global transmission infrastructure reduces latency across the entire pipeline, creating a comprehensive end-to-end solution for enterprises deploying conversational AI applications worldwide.    

Soniox is the voice platform for every language. Unlike legacy speech AI, which was built primarily for English-speakers, Soniox delivers native-speaker accuracy across 60+ languages. Its technology can handle mid-sentence language switching — a user can switch between English and Chinese in a single utterance, and Soniox will capture every word with complete accuracy. All of this works through a single API that works for both speech-to-text and text-to-speech.

By integrating TRTC, the partnership leverages an enterprise-grade real-time communication backbone featuring more than 3,200 global nodes, sub-300 ms worldwide latency, and advanced capabilities such as AI noise suppression and weak-network resilience. These capabilities enable conversational AI applications to operate reliably across diverse network environments, including regions such as Southeast Asia and Africa.

With the roll out of this partnership, developers can integrate the Soniox STT API directly within the Tencent Cloud console. Whether targeting English-speaking markets or supporting languages such as Arabic, Hindi, and Malay, enterprises can build global voice applications — including intelligent customer service, voice assistants, real-time translation, and meeting transcription — to address the demands of expansion into emerging markets and multilingual scenarios.

Wison Xie, Head of Product at Tencent RTC, stated: “Tencent RTC has always been committed to providing reliable real-time communication infrastructure for global enterprises. Our partnership with Soniox brings together our strengths in enterprise-grade audio transmission and Soniox’s advanced speech recognition technology. Together, we are making it easier for businesses to deploy accurate, low-latency voice AI applications across any language and any market.”

Klemen Simonic, CEO at Soniox Inc., stated “At Soniox, our mission is to help businesses understand every word, in any language, with native speaker accuracy and exceptional speed. Partnering with Tencent Cloud combines our speech AI with world-class real-time infrastructure, enabling enterprises to build voice AI experiences that scale globally with low latency and reliability.”

About Tencent Cloud:

Tencent Cloud, one of the world’s leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.

About Tencent RTC:

Tencent RTC provides real-time communication solutions, including audio/video calling, live streaming, and in-game voice. With enterprise-grade security, AI-powered enhancements, and a global network of over 3,200 nodes, Tencent RTC powers mission-critical communication for customers worldwide.

About Soniox:

Soniox is a next-generation voice AI company bringing about the end of English-first speech AI. Most people on the planet did not grow up speaking English and often mix languages mid-sentence; and yet legacy speech AI was built for just English. Soniox is different: native-speaker accuracy across 60+ languages, true mid-sentence language switching, and flawless alphanumeric recognition that legacy providers still can’t match. For developers building global apps, Soniox is the only option. Try it for yourself at soniox.com.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/tencent-cloud-and-soniox-announce-strategic-partnership-combining-advanced-speech-to-text-stt-technology-with-global-real-time-infrastructure-302786832.html

SOURCE Tencent Cloud

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