Technology

Online Beauty and Personal Care Products Market to Grow by USD 50.96 Billion (2024-2028), with Internet and Smart Gadget Penetration and AI Impacting Trends – Technavio

Published

2 years ago

October 2, 2024

NEW YORK, Oct. 2, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The Global Online Beauty and Personal Care Products market size is estimated to grow by USD 50.96 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 14.76% during the forecast period. Rise in penetration of internet and smart gadgets is driving market growth, with a trend towards hassle-free and one-day or two-day delivery. However, logistics as a concern for e-retailers poses a challenge – Key market players include Amorepacific Corp., Chanel Ltd., Church and Dwight Co. Inc., CLARINS France, Coty Inc., Henkel AG and Co. KGaA, Johnson and Johnson Services Inc., Kao Corp., Koninklijke Philips N.V., LOreal SA, MacAndrews and Forbes Inc., Mary Kay Inc., maxingvest AG, Natura and Co Holding SA, Oriflame Cosmetics S.A., Reckitt Benckiser Group Plc, Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC.

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Product (Skincare products, Haircare products, Color cosmetics, Fragrances, and Others) and Geography (APAC, North America, Europe, South America, and Middle East and Africa)

Region Covered

APAC, North America, Europe, South America, and Middle East and Africa

Key companies profiled

Amorepacific Corp., Chanel Ltd., Church and Dwight Co. Inc., CLARINS France, Coty Inc., Henkel AG and Co. KGaA, Johnson and Johnson Services Inc., Kao Corp., Koninklijke Philips N.V., LOreal SA, MacAndrews and Forbes Inc., Mary Kay Inc., maxingvest AG, Natura and Co Holding SA, Oriflame Cosmetics S.A., Reckitt Benckiser Group Plc, Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC

Key Market Trends Fueling Growth

Online retailers are experimenting with new delivery models to cater to customers’ evolving expectations in the online beauty and personal care products market. With increasing demand for convenience, e-retailers are focusing on hassle-free, one-day delivery services, which come with an additional charge. In developed markets like Western Europe and the US, same-day delivery services are popular, indicating a willingness to pay for swift services that prioritize emergency needs and convenience. These services save time for both customers and e-commerce players. For instance, Amazon Prime offers one-day or two-day delivery services for a fee, and in some areas in the US, it provides free two-hour delivery for select products. Customers seeking fast and convenient services often opt for such memberships. This trend may expand the customer base and contribute to the growth of the online beauty and personal care products market during the forecast period.

The Online Beauty and Personal Care Products market is thriving due to increasing consumer lifestyle changes and urbanization. Product feedback and social proof play a significant role in purchasing decisions. Mobile commerce is on the rise, with product delivery and third-party delivery services ensuring convenience. Organic and herbal products, eco-friendly packaging, and male grooming are popular trends. Consumers prioritize health and hygiene, self-esteem, and physical appearance. Moisturizers, soaps, cleansers, toothpaste, hair dyes, perfumes, facial tissues, lipsticks, and more are in demand. Internet penetration and online sales channels offer discounts and offers, boosting brand awareness and customer loyalty. Premium product variants, exotic brands, and signature collections cater to cross-category shopping. Social media influence and promotional campaigns impact purchasing decisions. Product packaging, chemical-free products, and personalized offerings based on skin type and hair type are essential. E-retailers provide same-day delivery, online payments, and easy navigation for a seamless shopping experience.

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Market Challenges

E-commerce retailers in the online beauty and personal care products market face significant logistical challenges that impact their profitability. These issues include the lack of accurate postal addresses and unorganized routing systems, leading to delayed deliveries. International retailers bear additional costs due to these complications. To mitigate these challenges, retailers can collaborate with established third-party logistics providers. This partnership prevents retailers from incurring extra labor costs and ensures efficient distribution of orders. In case of any complications, the logistics providers are responsible for resolving them, safeguarding the retailer’s brand image and customer base. Despite these challenges, the global online beauty and personal care products market is expected to grow, but the logistical complexities may hamper its expansion during the forecast period.The Online Beauty and Personal Care Products market is experiencing significant growth, driven by various trends and challenges. One key trend is the demand for clean-labeled products, as consumers prioritize health and natural ingredients. Gen Z is a major consumer base, seeking innovative solutions like biotechnology and nanotechnology in their DIY beauty treatments. Organic cosmetics and cruelty-free products are also popular, along with ethically derived goods. The skincare and haircare markets dominate sales, with working women and the young population being key customers. Specialty stores and e-commerce platforms, including free delivery and competitive prices, cater to this demand. Innovative packaging and personalized recommendations further enhance the customer experience. Digital channels, including e-commerce, have become essential for reaching consumers. Brands are leveraging health and beauty influencer marketing and customer reviews to build trust and loyalty. Natural ingredients, health awareness, and convenience continue to shape the market, making it an exciting space for growth.

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Segment Overview

This online beauty and personal care products market report extensively covers market segmentation by

Product 1.1 Skincare products1.2 Haircare products1.3 Color cosmetics1.4 Fragrances1.5 OthersGeography 2.1 APAC2.2 North America2.3 Europe2.4 South America2.5 Middle East and Africa

1.1 Skincare products- The online beauty and personal care products market, specifically the skincare segment, is divided into facial and body skincare categories. Products such as moisturizers, anti-aging solutions, skin brighteners, and wrinkle removers cater to various consumer needs. The trend towards multifunctional skincare items and natural, organic options continues to grow. Social media significantly influences beauty trends, with influencers and online communities sharing tips, reviews, and recommendations. Increasing disposable income levels, particularly in emerging markets, and the desire for luxury skincare solutions contribute to market expansion. Additionally, the convenience and accessibility of purchasing skincare products online further boost sales, making this segment a key driver of the global online beauty and personal care products market’s growth.

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Research Analysis

The online personal care market is experiencing significant growth as more consumers turn to digital channels for convenience and access to a wide range of products. E-commerce platforms have made it possible to purchase skincare, haircare, makeup, fragrances, personal hygiene items, and more from the comfort of home. Free delivery options and competitive pricing are driving sales, as consumers prioritize self-care and prioritize their physical appearance for health and self-esteem. Popular product categories include moisturizers, soaps, cleansers, toothpaste, hair dyes, perfumes, facial tissues, and premium products. The market caters to all demographics, with millennials leading the charge for non-toxic, specialty store, and pharmacy purchases. Beauty salons and physical stores remain important touchpoints for product discovery and consultation, but e-commerce is becoming an increasingly dominant force in the personal care industry. Hair care, skin care, color cosmetics, and fragrances are popular categories, with a growing emphasis on natural and organic offerings. Male consumers are also embracing online shopping for personal care products, expanding the market’s reach and potential.

Market Research Overview

The Personal care market is experiencing a significant shift towards digital channels with e-commerce becoming the new norm. Skincare, Haircare, Makeup, Fragrances, Personal hygiene, and other Personal Care Products are increasingly being purchased online. Free delivery, competitive prices, and personalized recommendations are key factors driving this trend. Natural ingredients, health awareness, and consumer lifestyle changes are also influencing buying decisions. Influencer marketing, customer reviews, product feedback, and social proof are essential elements of the online shopping experience. Mobile commerce, product delivery, third-party delivery, organic, herbal products, eco-friendly packaging, and male grooming are other growing areas. Urbanization, internet penetration, and online distribution channels are further fueling the growth of this market. Consumers are also looking for premium product variants, exotic brands, and signature collections. Cross-category shopping, social media influence, promotional campaigns, and product packaging are other factors shaping the online Personal Care Products industry. Chemical-free products, skin type, hair type, and mass or premium products cater to diverse consumer needs. E-retailers offer same-day delivery, online payments, easy navigation, and a wide range of products, making shopping more convenient than ever before.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductSkincare ProductsHaircare ProductsColor CosmeticsFragrancesOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

Technology

The Inner Circle acknowledges Colleen Reilly as a Pinnacle Professional Member Inner Circle of Excellence

Published

16 hours ago

April 24, 2026

PORT ST. JOE, Fla., April 24, 2026 /PRNewswire/ — Prominently featured in The Inner Circle, Colleen Reilly is honored as a Pinnacle Professional Member Inner Circle of Excellence for her contributions to Transforming Catering and Event Services in Northwest Florida.

Since 2015, Colleen Reilly has served as founder and CEO of Catering Connections, a company that has redefined catering in Northwest Florida’s beach communities through innovation, collaboration, and community focus. Guided by her motto “Just one call feeds them all,” Ms. Reilly established a unique model by partnering with local restaurants to showcase their specialties, fostering unity among businesses while providing clients with one-of-a-kind event experiences.

With over 15 years of industry expertise, Ms. Reilly specializes in coordinating weddings, family reunions, and corporate events, managing every detail from client consultation to menu planning and flawless execution. Her dedication to service has earned Catering Connections multiple recognitions, including the Couples Choice Award from WeddingWire from 2021 to 2025, the Best of Florida Award from 2022 to 2024, and the Lux Life Hospitality and Catering Award in 2023 and 2024.

Ms. Reilly’s career foundation includes an associate degree in paralegal studies, magna cum laude, from Volunteer State College, a reflection of her meticulous approach to detail and commitment to excellence. Beyond her business, she serves her community as a board member of the Historic St. Andrews Waterfront Partnership and as president of Friends of the Governor Stone Inc., a nonprofit dedicated to preserving maritime heritage in Panama City. Her previous civic contributions include serving five years as a guardian ad litem, advocating for children within the legal system, and volunteering as a school chaperone for international student trips.

A leader who blends innovation with service, Ms. Reilly continues to grow Catering Connections while deepening her commitment to the local community. Looking ahead, she remains dedicated to expanding her company’s impact, bringing people together, and creating meaningful experiences through food and fellowship.

Contact: Katherine Green, 516-825-5634, editorialteam@continentalwhoswho.com

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SOURCE The Inner Circle

Technology

Media Contributor Kianga Moore to Host Executive Media Roundtable On AI’s Transformational Impact in Retail

Published

16 hours ago

April 24, 2026

Leaders from AdFury.ai, Vendormint, and New Nexus Group to Explore Real-Time Decision-Making, Resilience, and Growth in a Volatile Market

NEW YORK, April 24, 2026 /PRNewswire/ — As retailers navigate ongoing economic uncertainty, supply chain volatility, and rapidly shifting consumer expectations, the upcoming convening of a high-level roundtable discussion will examine how artificial intelligence is reshaping the retail landscape in real time.

Moderated by Media Contributor Kianga Moore, to be held on Wednesday, April 29 at 11h00am (EST), the roundtable will bring together senior leaders from AdFury.ai, Vendormint and New Nexus Group to discuss how modern enterprise platforms are leveraging AI to drive agility, efficiency, and long-term resilience across the retail ecosystem.

The discussion will additionally focus on how AI is enabling retailers to respond dynamically to changing demand signals, optimize marketing investments, and strengthen interoperability across increasingly complex vendor and marketplace networks.

“Retailers today are operating in a constant state of disruption”, stated Kianga Moore. “This roundtable will explore how AI is not just a tool for efficiency, but a strategic asset for anticipating change and building more resilient, adaptive American enterprise.”

Key discussion topics will include remarks on how, for example, enterprise AI platforms are helping retailers respond instantly to fluctuations in consumer demand, pricing pressures, and external supply chain disruptions and the role of AI in enhancing interoperability across vendors, partners, and marketplaces to create more agile and resilient retail infrastructures in 2026.

Rob Gonda, Chief Technical Officer at Vendormint, stated that, “Interoperability is the backbone of modern retail. AI enables seamless communication between platforms, vendors, and marketplaces—turning fragmented systems into cohesive, responsive ecosystems that can adapt under pressure.”

Discussion topics will also include machine learning’s ability to optimize ad spend, improving personalization, and delivering measurable ROI while maintaining brand trust and regulatory compliance.

Eric Howerton, Co-Founder and Chief Growth Officer of AdFury.ai, added that,”AI is fundamentally changing how brands approach customer acquisition. By leveraging machine learning through fine-tuned, retail-specific agentic flows, we can not only optimize ad spend in real time, but we can also ensure messaging is personalized, compliant, and aligned with evolving consumer expectations.”

And indeed the roundtable will include discussions on how AI-powered predictive analytics can help businesses anticipate economic, technological, and geopolitical disruptions ahead—and plan accordingly.

Cheryl Yarbrough, Vice President of Partnerships at New Nexus Group added that, “Resilience in retail is no longer built in quarterly planning cycles-it’s built in real time. AI gives organizations the ability to identify disruptions before they cascade, pivot strategies before momentum is lost, and maintain continuity when the market moves faster than any human team can react alone.”

The roundtable will be held via Zoom TeleConference, with questions from the press and key stakeholders to follow opening remarks and a 30-minute Q&A between the moderator and the panelists.

For all media inquiries and to register to attend, please contact: Sam Amsterdam, Amsterdam Group Public Relations Inc. – Sam@AmsterdamGroup.net / +1 (202) 910-8349

Vendormint (https://vendormint.com)New Nexus Group (https://www.newnexusgroup.com)AdFury.ai (https://www.adfury.ai)

Samuel Amsterdam
Communications Counsel
Vendormint
samuelamsterdam@gmail.com

View original content:https://www.prnewswire.com/news-releases/media-contributor-kianga-moore-to-host-executive-media-roundtable-on-ais-transformational-impact-in-retail-302753148.html

SOURCE Vendormint

Technology

Fairway Home Mortgage Earns Prestigious USA TODAY Top Workplaces Award For 6th Consecutive Year

Published

17 hours ago

April 24, 2026

Fairway CEO Steve Jacobson Named #1 Leadership Award Winner of Companies With 2500+ Employees

MADISON, Wis., April 24, 2026 /PRNewswire/ — Fairway Home Mortgage announced that it has earned the prestigious 2026 USA TODAY Top Workplaces award. This is the sixth year in a row Fairway achieved this honor.

The award honors organizations with 150 or more employees that have created exceptional, people-first cultures. This year, more than 40,500 organizations were invited to participate. The winners are recognized for their commitment to fostering a workplace environment that values employee listening and engagement. USA TODAY showcased the winners at the National Awards Summit in Nashville. Watch the video of the event here.

“Being recognized with this award reflects Fairway’s commitment to bringing our people together face-to-face,” said Fairway’s CEO and Founder Steve Jacobson. “Companies are better when their people are around each other. People need each other and they learn from each other, and we’re very intentional about creating opportunities for in-person collaboration at Fairway.”

Jacobson demonstrated that in-person collaboration when he traveled to Knoxville this week with Fairway Senior Vice President Dan Richards to spend time with one of Fairway’s branches and their local real estate partners. “We engaged in real conversations about the market, discussed what people are seeing on the ground, and talked about how Fairway keeps showing up for clients,” said Richards. “It’s a reflection of the same hands-on approach that has defined Fairway’s culture for more than two decades.”

“To be named a Top Workplace for six consecutive years speaks to Fairway’s leadership, our mindset, and the empowerment of our staff,” said Fairway’s Chief People and Engagement Officer Julie Fry. “Our strength isn’t just what we offer employees. What sets a top workplace apart is the daily commitment to people—prioritizing connection, valuing contributions, and creating an environment where employees feel energized to serve because they feel valued first.”

The winners are determined by authentic employee feedback captured through a confidential survey conducted by Energage, the HR research and technology company behind the Top Workplaces program since 2006. The results are calculated based on employee responses to statements about Workplace Experience Themes, which are proven indicators of high performance.

“Earning a USA TODAY Top Workplaces award is a testament to an organization’s credibility and commitment to a people-first culture,” said Eric Rubino, CEO of Energage. “This award, driven by real employee feedback, is more than just a recognition — it’s proof that your employees believe in the organization and its leadership. Job seekers and customers look for this trusted badge of credibility and excellence. It signals a company that values its people, and that kind of culture resonates in today’s competitive market”

About Fairway Home Mortgage
Madison, WI- and Carrollton, TX-based Fairway Independent Mortgage Corporation (NMLS #2289) is a full-service mortgage lender licensed in all 50 states. Fairway is the #2 overall retail lender in the U.S.

About Energage
Making the world a better place to work together.™
Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 20 years of culture research and the results from 30 million employees surveyed across more than 80,000 organizations, Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.

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SOURCE Fairway Home Mortgage