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OMNICOM MEDIA GROUP EXPANDS PARTNERSHIP WITH SNAPCHAT WITH NEW RESEARCH AND SNAP STAR COLLAB STUDIO COLLABORATION WITH OMG’S CREO

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Collab Studio partnership launches with new research from eye square revealing Snapchat creators lead the category in likeability and valued recommendations

Partnership marks a clean sweep across major platforms for OMG’s influencer agency

NEW YORK, Oct. 4, 2024 /PRNewswire/ — Creo, Omnicom Media Group’s full-service creator and influencer marketing agency, is partnering with Snapchat’s Snap Star Collab Studio to develop brand campaigns with the platform’s top-tier creators – known as Snap Stars – that will deliver impact at all levels of the marketing funnel. 

The Snap Star Collab Studio offers a managed service production program that facilitates collaborations between marketers and creators ensuring alignment between brand objectives and creator style; and providing production and management services to support high quality, authentic branded content that engages consumers and drives results. As a Studio partner, Creo will be able to layer customized audience data from Omni – the open operating system that supports all Omnicom agencies – across all stages of its clients’ creator campaigns, from discovery to content creation to activation, to inform decisioning and optimize outcomes. Additionally, Creo will have first look options on new products and services; participate in the Studio product council; and co-author consumer research that will inform more precise planning and measurement in a category that is capturing an increasing share of marketers’ spend.

The Creo/Snap partnership will launch with an Advertising Week event on Wednesday October 9 @ 4.30pm, where the findings of the partnership’s inaugural research effort will be presented in conjunction with eye square, a leading global market research company. The research examines the growing impact of creator content on mid and lower funnel outcomes and leverages eye square’s new Digital Experience research methodology.

Preliminary research findings in the US market – using eye square’s proprietary ad to cart technology – found that seeing a creator’s ad prior to a product focused ad drove a significant increase in brand purchases on an eCommerce site. More than two-thirds (67%) of respondents also reported that creators’ opinions are  relevant during the (consideration and) purchase phase. Creo president Kevin Blazaitis pointed to a key finding of the study – Creators on Snapchat were more likely to be perceived as likable genuine, and “like a friend”, and their recommendations carried more weight compared to creators on other social platforms –  in summing up the benefits that the partnership will deliver to the more than three dozen leading brands on the agency’s roster.

“As our global community of 432M Daily Active Users continues to grow and engagement across the platform increases, we are excited to expand our multi-faceted partnership with OMG in the Creator space,” says Jesse Mitchell, Senior Manager, Global Agency Development, Snap Inc. “Our new research, fielded by eye square using proprietary inContext technology in the Snap Spotlight environment, found that Creator campaigns boost sales and brand lift, and we look forward to accelerating success with OMG clients across the globe.” 

Adds eye square EVP for Brand and Media Experience Stefan Schönherr, “Using our InContext technology, brands can assess users’ reaction to ads in real time and our AdtoCart technology can definitively determine if users are taking action after they see an ad. Together, they played a pivotal role in demonstrating how creator messaging can improve brand reputation and drive performance for marketers.”

The partnership is the latest in a series of strategic alliances that Creo has forged in 2024 across every leading platforms  –  including  Google, TikTok, Amazon, and Meta – that support its unique “influencers as a media channel” approach by enabling more precise planning and measurement and connecting creator content to consumer actions.

“Influencer marketing gives brands the ability to go beyond connecting with consumers or engaging with consumers to having a relationship with consumers through the creators whom they welcome into their lives,” says Blazaitis. “Like any good relationship, the bond between creator and consumer is rooted in affinity, authenticity, and trust – and as the research shows, Snap Stars are uniquely effective in delivering on these qualities. The combination of Omni audience insights with a singularly likeable and trusted creator marketplace will enhance the impact and outcomes of our clients’ influencer investments at all points of the customer journey.”

About Creo

Creo, a division of Omnicom Media Group, is as a data-driven, end-to-end  influencer marketing agency that leverages the power of Omni – the open operating system that supports all Omnicom agencies – to approach influencer marketing like a media channel that can be planned, measured and optimized to deliver impact at all levels of the marketing funnel. For more information visit creo.com.

About Snap

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. For more information, visit snap.com.

About eye square 

eye square is a global market research company that focuses on understanding implicit and behavioral data in the context of media experiences. We believe that the understanding of the human experience in a holistic way (see/ feel/think/act) delivers more meaningful insights for marketers, advertisers, and agencies around the globe. Our Digital Experience Sandbox provides an experimental research framework to analyze controlled ad and media experiences in a live environment. For more information, visit eye-square.com

Source:  2024 Creators: Impact of Perceptions on Brand Outcomes study conducted by eye square and commissioned by Snap Inc and Omnicom Media Group, July 2024Aug 2024, Total Social Media Users N = 5361, 13-49 years, 43% 13-29y, 57% 30-49y, US Market Only 

View original content:https://www.prnewswire.com/news-releases/omnicom-media-group-expands-partnership-with-snapchat-with-new-research-and-snap-star-collab-studio-collaboration-with-omgs-creo-302267696.html

SOURCE Omnicom Media Group

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Ineffable Intelligence Selects Google Cloud To Power Its Superintelligence Mission

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Following a rigorous evaluation of the infrastructure market and a historic $1.1 billion seed round, Ineffable Intelligence enters agreement with Google Cloud to develop the world’s first “superlearner”

LONDON, June 16, 2026 /PRNewswire/ — Google Cloud Summit London ’26 — Google Cloud and Ineffable Intelligence today announced a strategic partnership in which Google will provide the specialized infrastructure for Ineffable’s new frontier AI lab. Under the agreement, Ineffable Intelligence, the London-based startup founded by AlphaGo visionary David Silver, has selected Google Cloud as its preferred cloud partner, utilizing Google’s world-class AI-optimized technology to advance the next frontier of artificial intelligence: systems that learn continuously from their own experience.

The partnership follows Ineffable Intelligence’s historic $1.1 billion seed round, the largest of its kind in European history. Ineffable Intelligence will utilize Google Cloud’s high-performance computing capabilities to accelerate its mission of developing a “superlearner.” This partnership will also see Ineffable Intelligence deploy one of the largest clusters of A5X, powered by NVIDIA Vera Rubin NVL72 GPUs on Google Cloud, delivering massive computational scale.

Experience-based learning places fundamentally different demands on computing infrastructure than training on static datasets. Rather than learning from static datasets, these systems generate, evaluate, and learn from vast amounts of experience in real time, requiring enormous computational scale, high-performance networking, and tightly integrated training and inference systems. Google Cloud’s infrastructure will provide the foundation for this next generation of AI development.

Powering frontier AI with Google Cloud’s AI stack

While the industry has seen a surge in simple GPU-renting agreements, Ineffable Intelligence chose Google Cloud for its integrated AI Hypercomputer architecture. Unlike a standard “box of chips” approach, Google Cloud provides a systems-level optimization that combines performance-engineered GPUs with high-efficiency AI networking and storage.

“Training frontier models requires more than just raw compute; it requires a sophisticated orchestration of hardware and software,” said David Silver, CEO and Founder of Ineffable Intelligence. “We evaluated the space and chose Google Cloud as the best fit for our reinforcement learning infrastructure. We aren’t just looking for processors; we are building a resilient and scalable environment to make ‘first contact’ with superintelligence, AI that transcends human limitations in science, mathematics, and technology.”

Europe’s new frontier in AI

The collaboration signals a shift in the global AI landscape, positioning Ineffable Intelligence as a cornerstone of Europe’s growing AI ecosystem. By basing operations in London and leveraging Google Cloud’s secure infrastructure, Ineffable is poised to attract the continent’s premier engineering talent to solve the world’s most complex technical challenges.

“We are honored that the Ineffable Intelligence team has chosen Google Cloud to power its mission,” said Thomas Kurian, CEO of Google Cloud. “Ineffable is leveraging our full-stack AI Hypercomputer, from Jupiter networking to our optimized storage, to ensure its researchers can focus on breakthroughs, not bottlenecks. This partnership reflects how leading AI innovators are choosing Google Cloud to move faster and focus on revolutionary research and real-world impact.”

About Ineffable Intelligence
Ineffable Intelligence is the frontier AI company on a mission to make first contact with superintelligence. Founded by David Silver in London, it aims to create a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs. This superlearning capability – the ability to endlessly discover knowledge and skills, without relying on human data – will be driven by the world’s most powerful reinforcement learning algorithms. The superlearner is expected to rediscover and then transcend the greatest inventions in human history, such as language, science, mathematics and technology – a scientific breakthrough of comparable magnitude to Darwin.

About Google Cloud
Google Cloud offers a powerful, optimized AI stack — including AI infrastructure, leading models like Gemini, data management capabilities, multicloud security solutions, developer tools and platform, as well as agents and applications — that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/ineffable-intelligence-selects-google-cloud-to-power-its-superintelligence-mission-302801139.html

SOURCE Google Cloud

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Univers Unveils Next Generation Platform for Physical AI at VivaTech 2026

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One Univers. One Intelligence Fabric. One Platform for the Physical World.

PARIS, June 16, 2026 /PRNewswire/ — At VivaTech 2026, Univers unveiled the next generation of its industry-leading platform suite: a Platform for Physical AI that enables enterprises to transform energy, infrastructure and industrial operations into a source of enduring competitive advantage.

As Europe seeks to strengthen industrial competitiveness, energy resilience and technological leadership, organizations face a growing challenge: applying AI reliably across the physical systems that power economies. While generative AI is transforming information work, the next frontier is enabling assets, facilities, energy systems and operations to sense, decide and act in real time.

Built on years of experience managing complex physical infrastructure, the Univers Platform for Physical AI brings together AI, energy and operational intelligence through a unified Intelligence Fabric. The platform continuously learns from operational outcomes, creating what Univers calls Compounding Intelligence—a growing intelligence advantage that enables organizations to deploy generative, agentic and autonomous AI in mission-critical environments with confidence.

Today, Univers connects over 400 million devices and manages more than 1,000 GW of energy assets and globally, orchestrating complex operational workflows across energy, building, transportation, logistics and industrial sectors.

“Europe’s next competitive advantage will be built not only on AI, but on the ability to apply AI to the physical world,” said Valerio Dilda, Senior Vice President, Europe, Univers. “The organizations that move first to build compounding intelligence across their operations will create a lasting advantage in productivity, resilience and innovation. Our Platform for Physical AI provides the foundation to make that possible.”

With four Centers of Excellence focused on Solar, Wind, Mobility and Energy and Resources across Europe alone, Univers helps enterprises unlock greater value from existing infrastructure while accelerating the transition from digital intelligence to autonomous operations.

About Univers

Univers operates one of the world’s largest real-time intelligence platforms for physical infrastructure, managing more than 1,000 GW of energy assets and connecting over 400 million devices globally. Through its Platform for Physical AI, Univers helps organizations orchestrate complex energy, infrastructure and operational systems with intelligence that continuously learns and improves over time.

View original content:https://www.prnewswire.co.uk/news-releases/univers-unveils-next-generation-platform-for-physical-ai-at-vivatech-2026-302798852.html

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DXC Expands Relationship with Norske Skog to Modernize Network and Technology Operations

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Multi-year partnership delivers a modern, secure network solution while broadening DXC’s role across Norske Skog’s technology environment

OSLO, Norway, June 16, 2026 /PRNewswire/ — DXC Technology (NYSE: DXC), a leading enterprise technology and innovation partner today announced an expansion of its long-standing relationship with Norske Skog, a leading producer of publication paper and recycled containerboard in Norway. DXC will design, implement and operate a new software-defined wide area network (SD-WAN)—a modern, software-driven network that securely connects sites and —over the next four years, while also serving as its primary technology partner and trusted advisor across its broader technology estate.

Norske Skog’s network is the critical backbone connecting the company’s physical locations including offices and mills. Because the infrastructure plays a central role in ensuring availability and security, reliable service delivery is paramount. In selecting DXC to support the transformation of its network services, Norske Skog sought a more robust and responsive solution to improve service quality. DXC’s new network solution is designed to deliver stronger security, improved performance, greater scalability, and simplified management across Norske Skog’s locations.

“We are pleased to expand our long-standing partnership with DXC Technology as we modernize our network infrastructure. With a new software-defined wide area network, we will benefit from secure, scalable connectivity across our sites, improving performance and supporting our continued digital development. We also value DXC as a trusted advisor across our broader technology landscape.” Says Børge Teigland, CIO Norske Skog

“Expanding our relationship with Norske Skog reflects the trust we’ve built over time and DXC’s ability to deliver in critical environments,” said Espen Olsen, Managing Director DXC Norway. “By modernizing Norske Skog’s network infrastructure and taking on a broader role across their technology operations, we’re helping build a stronger, more secure foundation that supports the business today and as it evolves.”

DXC Technology is a long-standing partner to Norske Skog with more than 20 years of experience delivering end-to-end business and IT services. Today, DXC manages a significant part of Norske Skog’s IT estate, reflecting a deep and strategic partnership built on trust, reliability, and consistent delivery. As a trusted advisor, DXC continues to support Norske Skog across infrastructure, applications, and operational services, helping to modernize and optimize its technology landscape.

About DXC Technology
DXC Technology (NYSE: DXC) is a leading enterprise technology and innovation partner delivering software, services, and solutions to global enterprises and public sector organizations — helping them harness AI to drive outcomes at a time of exponential change with speed. With deep expertise in Managed Infrastructure Services, Application Modernization, and Industry-Specific Software Solutions, DXC modernizes, secures, and operates some of the world’s most complex technology estates. Learn more on dxc.com.

About Norske Skog
Norske Skog is a producer of packaging paper and publication paper across four mills in Europe. Packaging paper includes testliner and fluting and publication paper includes newsprint and magazine paper. The annual production capacity of packaging paper is 0.8 million tonnes, and the annual production capacity of publication paper is 1.2 million tonnes. Packaging paper and publication paper are sold through sales offices and agents. Norske Skog has approximately 1 650 employees and the parent company, Norske Skog ASA, a public limited liability company, is incorporated in Norway and has its head office in Oslo. The company is listed on Oslo Stock Exchange with the ticker NSKOG.

MEDIA CONTACT: Ashley Houk-Temple, Media Relations, ashley.houktemple@dxc.com 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/dxc-expands-relationship-with-norske-skog-to-modernize-network-and-technology-operations-302800869.html

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