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Kansas City University Sets New Standard in Point-of-Care Ultrasound Education with AI-Guided Training Curriculum

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KCU incorporates Butterfly Network’s AI-guided ScanLab™ education application into its curriculum to empower dedicated, hands-on ultrasound training.

KANSAS CITY, Mo. and BURLINGTON, Mass., Oct. 8, 2024 /PRNewswire/ — Kansas City University (KCU) is revolutionizing medical education by becoming a leader in point-of-care ultrasound (POCUS) training. In collaboration with Butterfly Network, Inc. (“Butterfly”) (NYSE: BFLY), KCU transformed its POCUS training curriculum by debuting a first-of-its-kind, hands-on POCUS elective in its 2024 curriculum. This innovative program makes KCU the first U.S. medical school to leverage Butterfly ScanLab™ as the foundation of its POCUS curriculum. The approach focuses intensively on student scanning proficiency and is designed to ensure students enter residency and clinical settings ready to perform high-quality ultrasound scans for more accurate and timely patient assessment.

KCU’s innovative POCUS program uses the AI-powered ScanLab™ app to provide students with dedicated feedback and guidance that is key to strengthening skills in essential scans, including cardiac, lung and eFAST (Extended Focused Assessment with Sonography in Trauma). The app offers real-time anatomical labeling, step-by-step instructions and feedback on probe placement, all while comparing students’ scans to reference images. The AI tool even grades the scans, enabling students to learn independently and refine their skills efficiently.

While POCUS is becoming increasingly vital in modern health care, most medical schools still fail to provide consistent training in this area. Physicians often acquire these essential skills during postgraduate training. KCU is addressing this gap by integrating comprehensive POCUS training into its curriculum, ensuring students are equipped for residency right from the start.

“When you get to residency, there’s a lot to learn,” said Robert Arnce, MD, director of clinical integration at KCU. “If our students enter with POCUS proficiency, that’s one less skill they need to master, and it distinguishes them from other residents.”

John Martin, MD, chief medical officer at Butterfly Network, added, “Empowering students with POCUS skills not only gives them a leg up entering residency but will ultimately lead to higher quality patient care. The AI-powered insights from Butterfly ScanLab are designed to give every student the personal mentorship they need to scan confidently. By integrating this technology into their program, KCU is setting a new standard for medical training in the 21st century.”

This academic year alone, nearly 300 students have enrolled in KCU’s POCUS elective series, using their own personal Butterfly handheld ultrasound devices. As they progress, students simultaneously complete related courses in Butterfly Academy, building confidence and expanding their ultrasound skills at their own pace. With each completed course, students earn certifications, further solidifying their expertise.

“I performed an eFAST exam, a cardiac exam, and a lung exam. It was incredibly valuable to visualize different structures and gain a deeper understanding of anatomy,” said first-year medical student Bryant Pace.

Beyond its educational impact, the mobility and versatility of the Butterfly probe make it indispensable in resource-limited settings, such as rural hospitals or disaster environments. Unlike traditional ultrasound machines, this tool’s portability ensures high-quality care even in challenging circumstances.

“This is a physician skill—one that directly translates into their ability to care for patients,” Arnce continued. “While many aspects of medical school are theoretical, POCUS training gives our students the hands-on experience they need to make a real impact in clinical settings. Research shows that point-of-care ultrasound significantly increases patient satisfaction because doctors spend more time at the bedside. It transforms patient care by integrating ultrasound into daily assessments, diagnoses, and treatments.”

Through its pioneering use of AI-powered tools and its strong focus on practical ultrasound training, Kansas City University is equipping the next generation of physicians with the skills and confidence to stand out in the evolving world of health care.

About Kansas City University

Kansas City University, founded in 1916, is a fully accredited, private not-for-profit health sciences university with Colleges of Osteopathic Medicine, Biosciences and a College of Dental Medicine. The College of Osteopathic Medicine is the fifth largest medical school in the U.S., the ninth most impactful medical school for primary care for the nation, the eighth most affordable of private medical colleges, and the leading producer of physicians for the State of Missouri. The College of Osteopathic Medicine has two sites strategically located on the University’s campuses in Kansas City and Joplin, Missouri, to address the growing needs of both urban and rural populations. The University offers multiple graduate degrees; a Doctor of Osteopathic Medicine; a Doctor of Psychology in Clinical Psychology; a Master of Arts in Bioethics; a Master of Science in Biomedical Sciences; a Master of Business Administration in partnership with Rockhurst University; a new Master of Public Health in partnership with the University of Nebraska Medical Center; and seated the first Doctor of Dental Medicine students in 2023.

About Butterfly Network

Founded by Dr. Jonathan Rothberg in 2011, Butterfly Network is a digital health company with a mission to democratize medical imaging by making high-quality ultrasound affordable, easy-to-use, globally accessible, and intelligently connected, including for the 4.7 billion people around the world lacking access to ultrasound. Butterfly created the world’s first handheld single-probe, whole-body ultrasound system using semiconductor technology, Butterfly iQ. The company has continued to innovate, leveraging the benefits of Moore’s Law, to launch its second-generation Butterfly iQ+ in 2020, and third generation iQ3 in 2024 – each with increased processing power and performance enhancements. The disruptive technology has been recognized by TIME’s Best Inventions, Fast Company’s World Changing Ideas, CNBC Disruptor 50, and MedTech Breakthrough Awards, among other accolades. With its proprietary Ultrasound-on-Chip™ technology, intelligent software, and educational offerings, Butterfly is paving the way to mass adoption of ultrasound for earlier detection and remote management of health conditions around the world. Butterfly devices are commercially available to trained health care practitioners in areas including, but not limited to, parts of Africa, Asia, Australia, Europe, the Middle East, North America and South America.

Contact:
Haley Reardon
Director of Communications
417.208.0664 (office)
417.592.2223 (cell)
hreardon@kansascity.edu 

Liz Learned Snyder
Head of Comms & PR 
978.505.2567
llearned@butterflynetinc.com 

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“Think Large & Demanding EMC Chambers, Think ERETEC” ERETEC Brings Its Large-Scale, Specialized EMC Chamber Expertise to Global Markets

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ERETEC Inc. is accelerating its global expansion, drawing on its expertise in large-scale and specialized EMC chambers for defense, aerospace, and future mobility. Its 10-meter full-vehicle EMC chamber at KATECH demonstrates the company’s engineering capabilities in meeting the complex testing requirements of large electric and hydrogen-powered vehicles.

Accelerating global expansion on Korea’s largest track record of ultra-large chambers, including the nation’s first satellite launch vehicle and high-power RCS EMC chambersProving proprietary engineering that surpasses global standards, as demonstrated by KATECH’s large-scale 10-meter full-vehicle chamberSecuring global competitiveness with turnkey solutions that go beyond construction, from bespoke design to maintenance

SEOUL, South Korea, Oct. 26, 2026 /PRNewswire-PRWeb/ — ERETEC Inc. (CEO Man Young Chi), Korea’s largest electromagnetic compatibility (EMC) chamber specialist, is launching a full-scale expansion into global markets, building on its track record of constructing large-scale and special-purpose chambers for advanced industries, including defense, aerospace, and future mobility.

“We will not rest on our laurels as Korea’s first and largest. With our optimized bespoke solutions and technical expertise, we aim to become a world-leading EMC chamber specialist.” Man Young Chi, CEO of ERETEC Inc.

ERETEC is a leading provider of turnkey solutions for large defense systems, satellite and space components (EMC/RF), automotive applications, and ultra-large commercial EMC chambers exceeding 20 meters. The company holds Korea’s largest track record in special-purpose chambers requiring advanced technical expertise, including the nation’s first satellite launch vehicle EMC chamber and first high-power RCS EMC chamber, setting the standard for Korea’s EMC infrastructure market.

An Unrivaled Track Record at Home as a Springboard for Global Expansion

Global demand for high-performance, large-scale EMC chambers has surged in recent years, driven by rising defense exports worldwide and the rapid growth of the electric vehicle and aerospace industries. Confident that its expertise in designing and building chambers of the highest technical complexity will give it a substantial technological edge in global markets, ERETEC is accelerating its overseas expansion.

A key reference project drawing significant attention from international buyers is the 10-meter full-vehicle EMC chamber for electric and hydrogen fuel cell vehicles at the Korea Automotive Technology Institute (KATECH), which showcases ERETEC’s proprietary technological capabilities.

Measuring 30 meters long, 25 meters wide, and 12 meters high, the chamber features an expansive Ø11-meter Quiet Zone, far exceeding the Ø6 meters at the upper end of conventional 10-meter EMC chambers. This allows large commercial vehicles such as electric buses and hydrogen trucks to be tested precisely in their entirety. Combined with a specialized area that supports loads of up to 50 tons, the chamber provides a world-class environment optimized for EMC testing of heavy zero-emission vehicles.

Bespoke Turnkey Solutions as a Global Differentiator

ERETEC’s core competitive advantage in the global chamber market lies in its ability to design bespoke chamber environments precisely tailored to each customer’s needs and product characteristics.

Going beyond chamber construction, the company provides comprehensive lifecycle engineering services, from proposing optimal EMC testing solutions to conducting tests, analyzing results, and providing ongoing global technical support after installation.

“We will not rest on our laurels as Korea’s first and largest,” said Man Young Chi, CEO of ERETEC. “Building on world-class references such as the KATECH full-vehicle EMC chamber, we will actively pursue opportunities in overseas markets.”

He added, “With our optimized bespoke solutions and technical expertise, we aim to become a world-leading EMC chamber specialist that contributes to the advancement of high-tech industries worldwide.”

Founded in 1999, ERETEC has pioneered electromagnetic compatibility, antenna and reverberation chamber design, and test and measurement solutions. The company has supplied high-quality EMC chambers, measurement systems, and robust electromagnetic pulse (EMP) protection solutions to customers in Korea and abroad, building a strong foundation of technical credibility.

Media Contact

Michelle Park, ERETEC INC., 82 31-345-1134, michelle.park@eretec.com, https://www.eretec.com/en/

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New electrification index shows China out front as US risks stalling and Europe’s policies outpace delivery

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LONDON, Oct. 26, 2026 /PRNewswire/ — China is pulling ahead on electrification, while the US risks losing momentum and some of Europe’s biggest economies have yet to translate policy into delivery, according to new analysis.

The Electrification Competitiveness Index assesses progress in 16 countries, measuring electrification delivery on the ground and the conditions needed for further progress. These enabling and deployment factors indicate how ready economies are for businesses to electrify operations.

The analysis exposes a widespread implementation gap, with policy and other enabling conditions ahead of electrification deployment across most countries.

The Index, developed by We Mean Business Coalition with support from RMI, assesses Australia, Brazil, China, Ethiopia, France, Germany, India, Indonesia, Italy, the Philippines, Poland, South Africa, South Korea, Spain, UK and US.

Electrification, combined with clean power, can reduce fossil fuel reliance, strengthen energy security, reduce exposure to volatile fuel prices, support growth and productivity, cut emissions and improve health through cleaner air. It will be a key focus at COP31.

Countries are grouped in four categories:

Solid foundation – China, France, Spain: relatively strong deployment and strong enablers. China has the highest deployment score, backed by coordinated grid investment, industrial policy and incentives. France and Spain score well on grid performance and clean power shares. In all three countries, electricity prices are more competitive against gas than in most other economies assessed.

Potential for take-off – Germany, India, Italy, Poland, UK: enablers higher than deployment. The UK has the largest gap between policy and delivery. Electricity costs around five times as much as gas per unit of energy for UK industry, while Germany faces a grid connection backlog of hundreds of gigawatts.

Risk of stalling – US, Australia, Brazil, Ethiopia, South Korea: deployment sits at/above the halfway mark with enablers below the median. In the US federal policy reversals and grid bottlenecks risk slowing momentum. The US has more than 2TW of generation and storage waiting in interconnection queues, compared with roughly 1.3TW of existing generating capacity.

Early-stage adoption – Indonesia, the Philippines and South Africa: below the halfway marks on deployment and enablers. Clean power accounts for 18% of generation in Indonesia and South Africa and 23% in the Philippines, while grid investment in all three is below 0.4% of GDP, against 0.65% average across the sample.

 

Report & full release: https://www.wemeanbusinesscoalition.org/blog/new-index-maps-electrification-competitiveness-of-countries/

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SOURCE We Mean Business Coalition(WMBC)

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ADSQUIRE Named 2026 PPC Agency of the Year by Search Engine Land.

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Philadelphia-Based Legal PPC Agency Wins Top Paid Search Agency Honor for Campaign Delivering Approximately 8,000% ROI in One Month On $4,000 In Ad Spend.

PHILADELPHIA, Oct. 26, 2026 /PRNewswire/ — ADSQUIRE, a digital advertising agency specializing in pay-per-click (PPC) advertising for law firms, has been named PPC Agency of the Year at the 2026 Search Engine Land Awards, one of the search marketing industry’s leading award programs.

Search Engine Land announced the winners of its 12th annual awards on October 26, recognizing agencies, in-house teams, and individuals for excellence in search marketing. ADSQUIRE earned the overall Agency of the Year – PPC award for its entry, “How ADSQUIRE Delivered A 8,000% ROI For Their Client In One Month.”

The award recognizes ADSQUIRE’s work managing paid search campaigns and generating measurable business results for law firms. The recognition also reinforces the agency’s specialized focus on one of the most competitive digital advertising markets: legal services.

A National Award for Specialized Legal PPC Expertise

ADSQUIRE focuses on helping law firms attract prospective clients through Google Ads, Google Local Services Ads (LSAs), and performance-focused paid search campaigns. Rather than treating legal advertising as a general digital marketing service, the agency concentrates on the advertising platforms, competitive dynamics, lead-generation challenges, and performance measurement that matter to law firms.

Legal PPC requires more than generating clicks. Campaigns must reach prospective clients with relevant legal needs, manage advertising costs in highly competitive markets, and provide law firms with meaningful insight into lead quality and campaign performance.

ADSQUIRE’s approach centers on connecting advertising activity to business outcomes, helping law firms evaluate performance beyond impressions, clicks, and other surface-level metrics.

The Search Engine Land award provides independent industry recognition for that work.

“Winning PPC Agency of the Year is a tremendous milestone for ADSQUIRE and our entire team,” said Anthony Higman, CEO of ADSQUIRE. “We built this agency around a straightforward idea: law firms deserve advertising management that understands their business, takes performance seriously, and is accountable for delivering results. Being recognized by Search Engine Land at this level makes this win especially meaningful for the team.”

Helping Law Firms Compete Through Google Ads and Local Services Ads

ADSQUIRE specializes in paid search advertising for attorneys and law firms, including Google Ads management and Google Local Services Ads management.

These channels serve different but complementary roles in legal client acquisition. Google Ads enables law firms to reach people searching for specific legal services, while Local Services Ads can help eligible law firms connect with prospective clients through Google’s local lead-generation platform.

Managing both in unison requires an understanding of campaign structure, search intent, geographic targeting, budget allocation, lead tracking, and the relationship between advertising performance and signed cases.

ADSQUIRE works with law firms seeking specialized PPC management rather than a generalist agency unfamiliar with the economics and operational demands of legal advertising.

The agency’s recognition as the 2026 Search Engine Land PPC Agency of the Year adds an independent industry distinction to its legal advertising specialization.

An Award-Winning Approach to Advertising Performance

ADSQUIRE’s winning award entry highlighted a client campaign that reportedly delivered approximately 8,000% return on investment in one month on only $4,000 in advertising spend.

The case study illustrates the importance of evaluating paid search through business outcomes rather than advertising activity alone. For law firms, meaningful evaluation can include qualified leads, signed cases, cost per acquisition, and the potential value of cases generated.

ADSQUIRE continues to focus on helping law firms make informed advertising decisions, improve campaign execution, and understand how paid search contributes to client acquisition.

About ADSQUIRE

ADSQUIRE is a legal PPC agency headquartered in Philadelphia, Pennsylvania, specializing in Google Ads management and Google Local Services Ads management for law firms. The agency helps attorneys and law firms attract prospective clients through paid search advertising, with an emphasis on campaign execution, performance measurement, lead generation, and return on advertising investment.

ADSQUIRE was named Agency of the Year – PPC at the 2026 Search Engine Land Awards for its work on a campaign that delivered approximately 8,000% ROI in one month.

Law firms interested in specialized PPC management can learn more at https://adsquire.com/.

Award announcement: https://searchengineland.com/search-engine-land-awards-2026-and-the-winners-are-498526

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