Connect with us

Technology

Incubeta Drives AI Performance with Adoption of Gemini for Google Workspace

Published

on

LONDON, Oct. 9, 2024 /PRNewswire/ — Incubeta, a global digital marketing leader, today announced its successful implementation of Gemini for Google Workspace, showcasing the transformative power of generative AI (gen AI)  for businesses. With Gemini for Workspace, Gemini—Google’s AI-powered assistant—is built right into the collaboration apps relied on by more than 3 billion users and over 10 million paying customers, including Gmail, Docs, Sheets, and more.

Incubeta has leveraged Gemini for Google Workspace to enhance productivity, streamline workflows, and unlock new levels of creativity across various teams, including client delivery. Incubeta’s experience with Gemini highlights the platform’s versatility and ease of use. A company-wide trial and internal knowledge-sharing initiatives fostered rapid adoption across the organization. Key benefits have included:

Increased Efficiency: Gemini’s AI-powered tools, such as Help Me Write and Gemini Search, have significantly reduced time spent on tasks like client prep time, email and document creation, and market research, allowing employees to focus on higher-value activities.Enhanced Creativity: Gemini has empowered Incubeta’s teams to explore new creative possibilities, generating innovative marketing campaigns and delivering more impactful results for clients by driving production time down from days to minutes.Improved Collaboration: Gemini has helped to foster a more collaborative environment, enabling teams to share knowledge and insights more effectively.Streamlined Reporting and Insights: Incubeta is using Gemini to curate proactive, conversational, and context-driven insights for its clients, resulting in up to 50% ROI improvement for short-term campaigns.

“Gemini has revolutionized the way we work,” says Rob Ratcliffe, Group CIO, at Incubeta. “From our development teams streamlining code refinements to our client teams automating mundane tasks, Gemini has freed up valuable time and resources, allowing us to focus on delivering exceptional results for our clients. Gemini has not only saved us time but has also unlocked creativity, offering new opportunities for teams to experiment with image curation, ad copy generation, and the ability to think about client campaigns with a fresh perspective,” adds Rob.

“Incubeta’s success with Gemini for Google Workspace is a testament to the platform’s ability to empower businesses with AI,” says Justin Anderson, Director, Google Workspace UK/I, Google Cloud. “By embracing Gemini’s capabilities, Incubeta is enhancing productivity, streamlining workflows, and fostering a culture of innovation. We’re excited to see how Gemini continues to help Incubeta deliver exceptional value to their clients and achieve their business goals.”

Today, more than 100,000 organizations empower their employees with Gemini for Google Workspace as a powerful collaboration partner that can act as a coach, source of inspiration and productivity booster – all while ensuring that each user and organization has control over their data. Incubeta’s successful implementation of Gemini for Workspace underscores the growing importance of deploying gen AI in the modern workplace. Incubeta is paving the way in demonstrating the tangible benefits for businesses seeking to boost productivity, spark innovation, and accelerate growth.

About Google Cloud

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

About Incubeta

Incubeta is a digital marketing company built specifically to help businesses upgrade their growth. An international team of experts in marketing technology, data, media and creative – Incubeta is a team of over 800 creators, thinkers, makers and doers.

Present worldwide, Incubeta is a performance marketing specialist that uses the power of digital to unlock and amplify business growth potential through localized digital solutions of global scale. With 20+ years of experience in the digital space, Incubeta puts the ownership of data, and control of customer experience back in the hands of the advertiser – while harnessing the power of advanced analytics and artificial intelligence.

View original content to download multimedia:https://www.prnewswire.com/news-releases/incubeta-drives-ai-performance-with-adoption-of-gemini-for-google-workspace-302270133.html

SOURCE Google Cloud

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Osome Eyes the Next Wave of AI Companies Choosing Singapore

Published

on

By

SINGAPORE, HONG KONG and LONDON, July 27, 2026 /PRNewswire/ — Osome, the AI company management platform trusted by more than 50,000 tech founders and solopreneurs globally, is strengthening its support for the next wave of AI companies choosing Singapore as their regional base.

Singapore’s appeal continues to grow as leading AI companies establish a stronger presence. OpenAI has committed S$300 million (US$234 million) to the country’s AI ecosystem, while Cognition has established its APAC headquarters there. Anthropic and Tencent are also increasing their presence in Singapore.

Budget 2026 reinforces this momentum with a National AI Impact Programme, a new Kampong AI hub at one-north, and a 400% tax deduction on qualifying AI investments. Foreign companies can access these incentives by incorporating a Private Limited Company, which allows 100% foreign ownership and startup tax rates as low as 10% under the Startup Tax Exemption.

As more AI-native startups choose Singapore to build lean, global businesses, Osome helps founders navigate the process. Operating across Singapore, Hong Kong, the UK, and the UAE, it enables founders to incorporate a company as fast as 7 days while managing back-office operations, including accounting, bookkeeping, and compliance.

Building on that support, Osome recently launched its Model Context Protocol (MCP) server, turning founders’ preferred AI assistants into a business command center. Through Claude, ChatGPT, and Gemini, founders can securely retrieve transactions, shareholder records, financial reports, and other company data from a single AI interface.

AI-native & tech founders are already building with Osome. UpNComer‘s founder, Karan Dasgupta, incorporated his Singapore company within days of switching to Osome, saving “easily 20 hours” every month. Dubai-based Aesty and Hong Kong’s Angelflow have reported similar gains, cutting bookkeeping from around a week of work to just two hours a month.

Eugenio Ferrante, CEO of Osome, said: “A few years ago, building a global company required a 500-person team and a massive regional office. Today, a three-person AI startup can operate globally from Singapore with a laptop. The biggest threat isn’t competition, but administrative drag. With our new MCP server, you can manage your company’s finance and compliance via your AI assistant, leaving you free to focus on building and serving customers.”

About Osome

Osome is an AI company-management platform combining human expertise with automation for incorporation, accounting and tax compliance. Since 2017, it has served 50,000+ startups in Singapore, Hong Kong, the UK and the UAE. Learn more at osome.com.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/osome-eyes-the-next-wave-of-ai-companies-choosing-singapore-302834753.html

SOURCE Osome

Continue Reading

Technology

After Arrest Controversy, “Empire State Building Couple” Angela Nikolau and Ivan Beerkus to Address Recent Incident on Gosh Live

Published

on

By

The couple said on social media that they will soon go live on Gosh Live to talk about life after the Empire State Building incident and the questions they want to answer directly.

Safety note: Gosh does not encourage or endorse dangerous, illegal or unauthorised activities. The livestream is intended solely as an entertainment and community interaction session.

NEW YORK, July 27, 2026 /PRNewswire/ — Angela Nikolau and Ivan Beerkus, the creator couple known for rooftopping and high-altitude visual content, first gained attention through their daring shoots on skyscrapers, city landmarks and extreme urban locations around the world. Their content brings together adventure, striking visuals and their relationship story in the same frame. Their journey was later featured in the Netflix documentary Skywalkers: A Love Story, introducing them to an even wider audience.

Recently, Angela and Ivan became the focus of media and social media discussion following the Empire State Building incident in New York. According to public reports, the couple were taken into police custody after climbing the Empire State Building and allegedly completing a proposal, and now face related charges. Since then, fans have been following updates on their situation, the legal aftermath and whether the couple would respond publicly.

Following the controversy, Angela and Ivan have chosen to face fans directly through a livestream, where they are expected to talk about the Empire State Building incident, what they have been going through, and the questions they have wanted to address themselves.

According to the preview shared on their social media accounts, the livestream will take place on Gosh Live. Compared with a formal interview, the stream is expected to be a more relaxed online social and entertainment setting, where fans can watch, chat and hear directly from the couple.

During the livestream, Angela and Ivan are expected to discuss life after the Empire State Building incident. They may also talk about their relationship, future plans and whether they will continue creating rooftopping-related content.

The livestream is scheduled to begin on July 26, 2026, at 9:00 p.m. UTC and will be available on the official Gosh Live page.

For fans who have been following Angela and Ivan, the livestream could be a rare opportunity to hear the couple speak directly about their situation after the controversy.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/after-arrest-controversy-empire-state-building-couple-angela-nikolau-and-ivan-beerkus-to-address-recent-incident-on-gosh-live-302834765.html

SOURCE Gosh Live

Continue Reading

Technology

Think Bold, Ride Bold: Insta360 Takes Over the Champs-Élysées with 200-Rider Community Event

Published

on

By

LOS ANGELES, July 26, 2026 /PRNewswire/ — Insta360 announced “Vibrez en Jaune” Pop-Up, a three-day cycling and creator event held in Paris from July 24 to July 26, 2026. Designed to coincide with the electric atmosphere of the Tour de France finale, the event culminated in a 200-rider takeover of the Parisian streets, bringing the spirit of professional cycling to everyday enthusiasts and urban explorers.

Built around the theme ‘Think Bold, Ride Bold,’ “Vibrez en Jaune” Pop-Up featured immersive pop-up experiences, hands-on creator workshops, and a sprawling group ride traversing the iconic 90km classic route from Versailles to the Champs-Élysées. The festival served as a celebration of cycling not just as a competitive sport, but as a vehicle for exploration, storytelling, and community connection.

A Festival of Content and Culture

The event kicked off on July 24 with a two-day hub of activity in the heart of Paris. Moving away from traditional retail experiences, Insta360 hosted a series of “Cycle & Create” workshops designed to lower the barrier to content creation.

Attendees gained access to on-site trial devices, allowing them to test out Insta360’s unique product ecosystem firsthand. Insta360 product experts were on hand to teach advanced cycling photography and videography techniques, ensuring riders knew exactly how to capture dynamic, hands-free POV footage of their urban commutes and weekend group rides.

The pop-up also served as a central gathering space for the community. Registered riders connected over coffee, collected their limited-edition Insta360 yellow cycling jerseys, and prepared for the weekend’s main event.

The Hero Moment: Taking Over the Streets of Paris

On Sunday, July 26, over 200 riders embarked on the “Vibrez en Jaune” Pop-Up main event. Organized in partnership with the Peloton Cycling Club, the group rode a 90km route inspired by the Tour de France Paris finale.

Beginning in Versailles, the group rode through the Paris city center before arriving at the Champs-Élysées. To ensure safety and an optimal experience, riders were organized into small, supervised packs of 20 to 25 across four distinct difficulty tiers—Spicy, Medium-Plus, Medium, and Mild—making the professional route accessible to a wide range of skill levels.

Select riders were equipped with Insta360 cameras to record immersive, first-person footage of the group as they navigated the historic streets, creating a collaborative, community-driven documentary of the ride.

Celebrating the Finish Line

The ride concluded at the Insta360 pop-up space for a vibrant after-party. As the actual Tour de France final stage was broadcast live on a giant screen, participants were treated to a professional DJ, refreshments, and finger food.

To reward the community, Insta360 hosted a drawing featuring premium cycling accessory bundles and high-value grand prizes, including the Insta360 GO Ultra Tadej Pogačar Edition and an exclusive jersey signed by the cycling champion himself.

Redefining Urban Exploration

Beyond the celebration of the sport, “Vibrez en Jaune” Pop-Up highlights the brand’s ongoing commitment to sustainable urban lifestyles. By encouraging people to rediscover their cities by bike, Insta360 aims to promote cycling as an accessible, low-carbon choice that allows individuals to experience urban life in a more mindful, connected way.

About Insta360

With a “Think bold” mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360’s vast lineup includes the world’s best-selling 360 cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.

For more details visit: http://www.insta360.com

About the Think Bold Fund: https://www.insta360.com/ThinkBoldFund
Read our blog: https://www.insta360.com/blog
Follow us on Facebook: https://www.facebook.com/Insta360
Follow us on X: https://x.com/insta360
Follow us on Instagram: http://www.instagram.com/insta360
Follow us on TikTok: http://tiktok.com/@insta360_official
Follow us on LinkedIn: https://www.linkedin.com/company/insta360
Subscribe to our YouTube Channel: http://www.youtube.com/insta360

Press Contact
Insta360
pr@insta360.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/think-bold-ride-bold-insta360-takes-over-the-champs-elysees-with-200-rider-community-event-302833050.html

SOURCE Insta360

Continue Reading

Trending