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Media and Entertainment (M&E) Storage Market to Grow by USD 18.96 Billion (2024-2028) as Shift to Digital Advertising Expands, with AI Redefining the Market Landscape – Technavio

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NEW YORK, Oct. 16, 2024 /PRNewswire/ — Report with market evolution powered by AI – The Global Media and Entertainment (M & E) storage market size is estimated to grow by USD 18.96 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 15.2% during the forecast period. growing shift from traditional to digital advertising channels is driving market growth, with a trend towards high broadcasting cost. However, threat to data security poses a challenge – Key market players include Adobe Inc., Alphabet Inc., Amazon.com Inc., Cisco Systems Inc., CK Birla Group, D Link Corp., Dell Technologies Inc., Hewlett Packard Enterprise Co., Hitachi Ltd., International Business Machines Corp., Lenovo Group Ltd., Microsoft Corp., NetApp Inc., NVIDIA Corp., Oracle Corp., Pure Storage Inc., Seagate Technology Holdings Plc, Toshiba Corp., Wasabi Holding Co. Inc., and Western Digital Corp..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Media And Entertainment (M And E) Storage Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 15.2%

Market growth 2024-2028

USD 18955.6 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.86

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

APAC at 34%

Key countries

US, China, UK, Germany, and Japan

Key companies profiled

Adobe Inc., Alphabet Inc., Amazon.com Inc., Cisco Systems Inc., CK Birla Group, D Link Corp., Dell Technologies Inc., Hewlett Packard Enterprise Co., Hitachi Ltd., International Business Machines Corp., Lenovo Group Ltd., Microsoft Corp., NetApp Inc., NVIDIA Corp., Oracle Corp., Pure Storage Inc., Seagate Technology Holdings Plc, Toshiba Corp., Wasabi Holding Co. Inc., and Western Digital Corp.

 

Market Driver

The introduction of 4K2K TVs with superior picture clarity and resolution has brought significant change to the Media and Entertainment (M and E) Storage Market. Broadcasters face substantial investments to produce 4K UHD channels, with costs ranging from USD9 million to USD16 million – nearly five times the cost of HD channels. Upgrading infrastructure also requires high capital expenditure. Limited broadcasters, like Netflix and Amazon, offer 4K content streaming due to these expenses. However, alliances between broadcasters and consumer electronics companies promote 4K content, increasing 4K2K TV penetration. The growth in 4K UHD content and supporting displays necessitates higher storage capacity, driving market expansion during the forecast period. 

The Media and Entertainment (M and E) storage market is experiencing significant growth due to the increasing demand for high-quality digital content in various formats like video, audio, and multimedia files. Trends such as Artificial Intelligence (AI) and Internet of Things (IoT) are driving the need for advanced storage solutions that can handle high definition, 8K media, and real-time streaming. Content production technologies require scalable storage solutions for remote collaboration and cloud retrieval. Data integrity and protection mechanisms are crucial for backup, archiving, and disaster recovery. High-capacity storage, advanced data analytics, and automation are essential for production workflows. Machine learning algorithms, metadata tagging, and content classification help in efficient content management. Cloud-based storage, on-premises servers, and a tiered storage approach are popular storage technologies for M and E industries. Archival regulations and on-demand content require data management solutions. Solid State Drives (SSDs) offer faster access to content creation and video editing. 

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 Market Challenges

The media and entertainment (M and E) storage market is driven by significant demand from broadcasters, who are major end-users and significant revenue contributors. In contrast, the music streaming industry, which relies on digital networks and the Internet, faces challenges related to data security and licensing issues. Streaming service providers must address concerns over digital rights misuse, as vulnerabilities such as human errors or data breaches can result in confidential information disclosure. The streaming platform’s multi-hosting nature increases security risks, as data leakage and misuse are potential threats while transitioning between platforms. Adherence to complex licensing procedures and strict guidelines is essential for vendors to efficiently monitor data security and protect sensitive user and publisher information. Failure to do so may result in reputational damage and loss of consumer confidence, ultimately impacting revenue growth for both streaming services and storage solution providers.The Media and Entertainment (M and E) storage market faces several challenges in managing and storing digital content. Content creation requires high-quality, scalable storage solutions for digital content in various formats, including high resolution and high definition. Storage technologies like cloud-based, object, direct attached, network attached, and hybrid solutions are used to meet these needs. Archival regulations and data management are crucial for long-term storage of content. On-demand content and real-time streaming require high-performance storage and efficient workflows. Data security is essential for protecting valuable intellectual property. High data transfer rates and large storage capacity are necessary for handling large files and workflows in video editing, post-production, and broadcast. Smart devices and broadband internet enable digital content consumption on various platforms. Emerging technologies like virtual reality gaming, 4K UHD content, and versatile video coding require solid-state storage and archiving solutions. Media agencies, advertising, and various industries rely on M and E storage for content distribution and creation. Data security, high performance, and real-time video are essential for meeting the demands of the digital age.

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Segment Overview 

This media and entertainment (m and e) storage market report extensively covers market segmentation by

End-user 1.1 Broadcast1.2 Production and post-production1.3 Media agencies1.4 Advertising1.5 OthersSolution 2.1 Network-attached2.2 Storage area network2.3 Direct-attached storageGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Broadcast- The global media and entertainment (M and E) storage market in the broadcast sector is projected to expand significantly during the forecast period. This growth is primarily driven by the increasing number of broadcasters worldwide. Media storage solutions enable broadcasters to offer media streaming services to a large audience. Streaming media devices allow users to access online content on TVs, with many viewers using them multiple times a week. Service providers analyze user viewing habits to offer personalized content, enhancing consumer engagement. Streaming models, such as subscription or pay-per-view, provide uninterrupted access to movies and TV series. User-friendly interfaces and simplified video on demand (VOD) options are essential for service providers to compete effectively. The increasing Internet penetration, particularly in emerging markets like India and China, is fueling the growth of the VOD market. Hotstar, a VOD platform in India, experienced significant growth in 2022. The high-speed Internet enables seamless video streaming, driving market growth in the forecast period. Streaming media devices are popular as they offer a superior viewing experience, allowing users to watch movies, sports, and TV series on their TV sets.

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Research Analysis

The Media and Entertainment (M and E) storage market is a dynamic and ever-evolving industry that caters to the growing demand for high-quality, on-demand digital content. With the content creation across various genres, from high definition videos to virtual reality gaming, the need for and scalable storage solutions has become paramount. Storage technologies have evolved significantly, with cloud-based options becoming increasingly popular due to their flexibility and cost-effectiveness. Data management is a critical aspect of M and E storage, with archival regulations and data protection mechanisms ensuring data integrity and availability. High resolution formats, such as 4K UHD content and 8K media, require high-performance storage solutions to ensure seamless playback and editing. Content production technologies, including digital video recorders and versatile video coding, enable the creation and distribution of multimedia files in real time. Scalability and remote collaboration are essential features of modern M and E storage systems, allowing for efficient post-production and editing processes. Backup and disaster recovery solutions ensure data protection and business continuity, making them an essential component of the M and E storage landscape.

Market Research Overview

The Media and Entertainment (M and E) storage market is a dynamic and ever-evolving industry that caters to the demands of content creation, distribution, and consumption. With the digital content production, high-quality on-demand streaming, and real-time video delivery, the need for scalable storage solutions has become crucial. M and E storage technologies include various options such as cloud-based storage, object storage, direct attached storage, network attached storage, and storage area networks. Content creation involves high-resolution formats, including 4K UHD and 8K media, which require high-performance storage solutions. Digital content, including video, audio, and multimedia files, necessitates efficient workflow collaboration and digital preservation. Data management is a critical aspect of M and E storage, with archival regulations, data security, and data integrity being essential considerations. Advanced data analytics, automation, and machine learning algorithms are also increasingly being adopted to optimize production workflows and enhance content classification. The M and E storage market is influenced by various factors, including content distribution, video editing, real-time streaming, and broadcast. The advent of smart devices, broadband internet, and high data transfer rates have led to an increase in digital content consumption. Emerging technologies such as virtual reality gaming, online gaming, and Versatile Video Coding (VVC) are also driving the demand for advanced storage solutions. The market is witnessing a shift towards hybrid storage solutions, including solid-state drives, hard disk drives, digital tape, and cloud storage solutions. These solutions offer a tiered storage approach, disaster recovery, and backup capabilities, ensuring data protection and business continuity. In summary, the M and E storage market is a complex and diverse landscape that requires innovative and flexible storage solutions to cater to the evolving needs of content creation, distribution, and consumption. The market is influenced by various factors, including technology trends, regulatory requirements, and consumer preferences.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userBroadcastProduction And Post-productionMedia AgenciesAdvertisingOthersSolutionNetwork-attachedStorage Area NetworkDirect-attached StorageGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Tony Jaa Becomes GAC’s 30-Millionth Customer – GAC Wins Global Trust with “True Craftsmanship”

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GUANGZHOU, China, July 25, 2026 /PRNewswire/ — On July 16, at the roll-off ceremony for GAC’s 30-millionth vehicle, Feng Xingya, Chairman of GAC Group, handed over the key to the right-hand-drive GAC M8 PHEV (named GN8 overseas) to Tony Jaa. The milestone vehicle is headed straight for overseas markets.

Thai action superstar Tony Jaa’s choice reflects the trust of 30 million customers worldwide. That trust is built not on showmanship, but on GAC’s solid manufacturing “true craftsmanship.”

From Guangzhou to the world, there are no shortcuts – quality speaks for itself. While the industry runs standard “three-high” tests, GAC pushes further with “five-high, one-mountain, one-dust” extreme vehicle trials. New models undergo at least “two winters and one summer” of validation – a minimum 18 months of real-world road testing, covering 12 major categories and over 1,500 sub-items across wind tunnel labs and proving grounds.

For each overseas market, GAC conducts additional adaptive testing for local climate and road conditions – from Middle Eastern desert heat to Southeast Asia’s humidity and heavy rains.

Quality consistency starts at the smart manufacturing front. GAC’s AION Intelligent Eco-Plant is the world’s first “Lighthouse Factory” for new energy vehicles, featuring full-process digital quality monitoring. Automated robots with AI vision systems deliver millisecond response and millimeter-level precision – ensuring uniform quality whether vehicles roll off lines in Guangzhou or overseas plants.

Safety comes first. GAC’s magazine battery has been deployed in 1.5 million vehicles, accumulating over 160 billion kilometers of safe driving. The Starlink Safety Protection System serves nearly 2 million users, preventing 6.28 million potential incidents.

With this commitment to quality and safety, GAC has established a presence in 110 countries and won the trust of 30 million users. Standing at this new milestone, GAC will continue to refine its craftsmanship and deliver worry-free, high-quality mobility experiences to every customer worldwide.

For further information about GAC, please visit: https://www.gacgroup.com/en or follow us on social media.

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Alisira OÜ Publishes Findings on Why Most Marketing Dashboards Miss the Metrics That Matter

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Alisira OÜ has published a set of findings examining why so many marketing dashboards continue to fail to surface the numbers that actually shape decisions. The review looks at the gap between the volume of data modern platforms can collect and the amount that actually gets used when a marketing team sits down to figure out what is supposed to happen next.

TALLINN, Estonia, July 25, 2026 /PRNewswire-PRWeb/ — A Widening Gap Between Data Collection and Decision-Making

What there is often a shortage of, according to Alisira, is a dashboard that actually connects the numbers it displays to a decision someone in the room is genuinely trying to make. That distinction is where most measurement setups tend to fall apart quietly. A dashboard can be full of activity metrics, things like impressions, click volume, and session counts, without ever getting around to answering the question a budget owner is really asking. That question is usually some version of whether a given effort is working and whether more resources should be put behind it. Engagement is easy to display. Revenue contribution by channel takes more work to calculate correctly, particularly once multiple touchpoints and delayed purchases are involved, so it is the piece that tends to be most often left out of the weekly report. However, it is also the piece that leadership actually cares about when the conversation turns serious.

Where Standard Dashboards Fall Short

Alisira’s review identifies several categories of metrics that tend to be underrepresented on standard marketing dashboards, even in cases where the underlying data would in principle be accessible:

Cross-channel attribution, as opposed to last-click or single-platform creditCustomer lifetime value by acquisition source, rather than only first-purchase conversion ratesTime-to-conversion, which is frequently collapsed into a single count with no indication of the lag that is actually involvedAssisted conversions, where a channel contributed to a sale without being the final touchpointCohort-based retention figures, in place of a single blended retention % that has a tendency to hide which groups are actually staying and which are quietly leaving

Part of the difficulty is traceable back to how fragmented most measurement setups tend to be in the first place. Only 32% of marketers globally measure their media spending across both digital and traditional channels, according to Nielsen, which leaves the majority of teams working from a partial view before the dashboard-design questions have even come into play. Alisira’s findings suggest this is less a tooling problem than it is a structural one. What most organizations lack, more often than not, is a single point in the workflow where channel-level data is reconciled before it reaches a decision-maker in a usable form.

Alisira OÜ frames these findings as part of a broader shift away from dashboards built to display everything a platform can track, toward dashboards built around a smaller, more deliberate set of numbers tied to what a team actually decides to do next. The company plans to continue publishing analysis on measurement practices and marketing reporting in the months ahead.

Media Contact

Norman Drew, Alisira OÜ, 372 53687131, info@alisira.net, https://www.alisira.net/

View original content:https://www.prweb.com/releases/alisira-ou-publishes-findings-on-why-most-marketing-dashboards-miss-the-metrics-that-matter-302833819.html

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Hyundai Motor Group Executive Chair Euisun Chung Announces Physical AI Vision at San Francisco AI Summit

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Hyundai Motor Group shares roadmap for realizing its Physical AI vision and collaboration strategy with global tech leaders at the San Francisco AI Summit
Executive Chair Euisun Chung presented, “Hyundai Motor Group is evolving beyond the traditional boundaries of automotive manufacturing to become a Physical AI solution company,” adding, “The ultimate Physical AI vision we pursue is the realization of integrated intelligence at the city level”
The Group to leverage manufacturing competitiveness and leading robotics capabilities centered on Boston Dynamics, while establishing a data flywheel system connecting real-world operational data with continuous AI model advancement
The Group to leverage strategic partnerships with global technology leaders, including NVIDIA and Waymo, as well as Boston Dynamics’ strategic partnership with Google DeepMind
The Group to collaborate with NVIDIA to develop a Robot Reference Platform that combines Hyundai Motor Group’s and NVIDIA’s Physical AI capabilities

… The initiative to support Korea’s Physical AI industry through an open ecosystem

The Group to cultivate strategic domestic hubs through investments in Saemangeum AI Valley and future advanced industries in Korea’s Yeongnam region

SAN FRANCISCO, July 25, 2026 /PRNewswire/ — Hyundai Motor Group (the Group) Executive Chair Euisun Chung today outlined the Group’s vision and strategy for Physical AI at the San Francisco AI Summit held in San Francisco, California.

The event brought together approximately 150 attendees, including Executive Chair Chung, business leaders from major Korean companies, executives from leading U.S. technology firms, startup representatives and students.

At the summit, Executive Chair Chung presented the Group’s roadmap for advancing Physical AI and outlined strategic collaboration plans with global technology leaders.

“Hyundai Motor Group is evolving beyond the traditional boundaries of automotive manufacturing by expanding into autonomous driving, robotics and AI Defined Factories, accelerating our transformation into a Physical AI solution company.” — Hyundai Motor Group Executive Chair Euisun Chung

Accelerating the Transition to a Physical AI Solution Company

Hyundai Motor Group’s Physical AI vision extends beyond intelligent devices such as vehicles and robots to intelligent spaces, including AI factories where AI seamlessly connects and optimizes entire operations. Ultimately, the Group envisions integrated intelligence at the city level, where urban infrastructure is organically connected and operated through AI.

A key differentiator for the Group is its ability to create a data flywheel that continuously connects real-world operations with AI advancement. Drawing on extensive experience in large-scale manufacturing, mobility, robotics and service operations, the Group is positioned to deploy, refine and scale Physical AI technologies in real industrial environments.

Executive Chair Chung also outlined strategic partnerships with leading technology companies, including NVIDIA and Waymo, as well as Boston Dynamics’ strategic partnership with Google DeepMind, to further advance Physical AI capabilities.

By combining Hyundai Motor Group’s manufacturing competitiveness, mobility and robotics technologies and extensive operational data with the AI infrastructure and algorithm capabilities of global technology leaders, the Group aims to help foster a new innovation ecosystem for the Physical AI era.

Executive Chair Chung also introduced initiatives designed to support the growth of Korea’s robotics and AI ecosystem, including the development of a Robot Reference Platform with NVIDIA that combines Hyundai Motor Group’s and NVIDIA’s Physical AI capabilities, as well as investments in initiatives such as the Saemangeum AI Valley.

Physical AI Vision: From Intelligent Devices to Integrated Intelligence at the City Level

During the summit, Executive Chair Chung presented Hyundai Motor Group’s Physical AI vision.

“The ultimate Physical AI vision Hyundai Motor Group pursues begins with intelligent devices such as vehicles and robots, expands to intelligent spaces such as AI factories, and ultimately realizes integrated intelligence at the city level, where urban infrastructure is seamlessly connected and operated.” — Hyundai Motor Group Executive Chair Chung

The Group’s vision begins with intelligent devices, where AI capabilities enhance vehicles and robots. It then expands to intelligent spaces, including AI factories where AI autonomously integrates logistics, production and quality management across entire operations.

Ultimately, Hyundai Motor Group envisions city-level intelligence, where critical infrastructure and assets — including energy, mobility and robotics systems — are connected and optimized in real time.

Executive Chair Chung also highlighted the Group’s key strengths in realizing its Physical AI vision:

World-class manufacturing competitiveness: Hyundai Motor Group has built extensive expertise through decades of operating global manufacturing facilities, managing quality systems and optimizing supply chains. This foundation enables the Group to apply AI technologies to products, processes and services while rapidly validating and scaling innovations in real-world environments.
Leading robotics capabilities: Hyundai Motor Group has established robotics as a key pillar of its future business portfolio. Boston Dynamics’ quadruped robot Spot®, logistics robot Stretch®, and Hyundai Motor Group Robotics LAB’s next-generation mobile robot platform MobED are recognized for combining technological competitiveness with real-world applicability.

In particular, the humanoid robot Atlas® is emerging as a representative example of Physical AI, supporting and collaborating with people across manufacturing, logistics and mobility environments.

Establishing a data flywheel system: Hyundai Motor Group is establishing a data flywheel system that leverages data generated across manufacturing operations, vehicles, logistics systems and robotics demonstrations to continuously advance AI models. Enhanced algorithms are then reapplied to real-world operations, creating a virtuous cycle that improves performance and strengthens Physical AI capabilities.

Accelerating the Future of Physical AI Through Partnerships with Global Tech Leaders

Executive Chair Chung also outlined concrete initiatives to position Hyundai Motor Group as a leader in human-centered Physical AI through strategic collaborations with NVIDIA and Waymo, as well as Boston Dynamics’ strategic partnership with Google DeepMind.

“By combining Hyundai Motor Group’s strengths in manufacturing, robotics and data with the capabilities of global technology leaders, we can help create a new innovation ecosystem for the Physical AI era.” — Hyundai Motor Group Executive Chair Euisun Chung

NVIDIA – Advancing Physical AI infrastructure and talent development

Hyundai Motor Group is expanding collaboration with NVIDIA to strengthen Physical AI infrastructure and cultivate AI talent. Building on a supply agreement for 50,000 NVIDIA Blackwell GPUs and a memorandum of understanding signed last year to advance Korea’s Physical AI capabilities, the Group is pursuing a range of initiatives, including the establishment of Hyundai Motor Group Robot Application Center, as well as various collaborations aimed at strengthening Korea’s Physical AI infrastructure and AI talent ecosystem, including the NVIDIA’s AI Technology Center.

In manufacturing, the Group is leveraging NVIDIA’s platform to create more sophisticated digital twins of production facilities, enhancing process design, operational optimization and validation efficiency. The collaboration also includes the integration of NVIDIA’s autonomous driving solutions, including automotive semiconductors, sensors and architecture, with Hyundai Motor Group vehicle platforms.

Waymo – Strengthening autonomous driving collaboration

Hyundai Motor Group continues to strengthen its strategic partnership with Waymo in the autonomous driving sector to support the development of a safe and innovative autonomous driving ecosystem. Autonomous driving vehicles require a wide range of specialized capabilities, including redundant systems for steering, braking, power and communications, dedicated features such as power-operated doors, as well as enhanced functional safety and cybersecurity technologies.

Hyundai Motor Group plans to produce IONIQ 5 vehicles with specific autonomous-ready modifications at Hyundai Motor Group Metaplant America (HMGMA) in Georgia.

Google DeepMind – Accelerating next-generation humanoid robotics

Boston Dynamics has established a strategic partnership with Google DeepMind to accelerate the development of next-generation humanoid robots. Advanced AI models and training systems are essential for robots to perform complex tasks in real-world environments and collaborate effectively with people. Through this partnership, Boston Dynamics robots are expected to achieve greater autonomy and adapt more effectively to complex operating environments.

Hyundai Motor Group plans to establish a robot production facility in the U.S. with an annual capacity of up to 30,000 units by 2028. The Atlas humanoid robot will first be deployed at production facilities including HMGMA before broader deployment is expanded through phased validation.

Building an Open Ecosystem Through the Robot Reference Platform and Continued Investment in Korea’s Physical AI Future

Executive Chair Chung also outlined initiatives aimed at supporting the growth of Korea’s Physical AI ecosystem through open collaboration and continued investment.

“The outcomes of collaboration with global technology leaders should contribute to the growth of Korea’s Physical AI industry. To that end, Hyundai Motor Group plans to foster an open ecosystem that supports innovation in robotics and AI technologies.” — Hyundai Motor Group Executive Chair Euisun Chung

Key initiatives to build an open ecosystem for robotics and AI innovation include:

Robot Reference Platform: Hyundai Motor Group and NVIDIA are collaborating to develop a Robot Reference Platform that combines Hyundai Motor Group’s and NVIDIA’s Physical AI capabilities.

The platform will provide research robot models to universities, research institutes and startups, helping foster an open ecosystem that supports technological innovation and the development of Physical AI talent while contributing to the broader growth of Korea’s robotics and AI industries. 

Supporting universities, research institutes and startups: The Robot Reference Platform is expected to provide universities, research institutes and startups with a standardized hardware and software environment, enabling them to more easily develop and validate Physical AI technologies. The initiative aims to help address challenges faced by organizations with innovative ideas but limited access to commercialization opportunities and validation infrastructure.

Hyundai Motor Group is also continuing large-scale investments aimed at driving the next leap forward in Korea’s industrial and technology ecosystem. Continued investments in Korea’s industrial and technology ecosystem include:

Saemangeum AI Valley: In the Saemangeum region of Jeonbuk State, the Group is developing Saemangeum AI Valley, which includes an approximate KRW 9 trillion investment in AI data centers, robotics manufacturing clusters, electrolyzer plants and AI hydrogen city infrastructure. 

In particular, the robotics manufacturing cluster will serve not only as a production base for the Group’s own robotics products, but also as a robotics foundry that provides manufacturing services for small and medium-sized enterprises that lack manufacturing expertise.

Advanced industrial hubs in the Yeongnam region: Hyundai Motor Group plans to invest a total of KRW 42 trillion over the next decade to foster advanced industrial hubs focused on AI-driven manufacturing, future aerospace industries and sustainable energy infrastructure.

Through these initiatives, Hyundai Motor Group aims to strengthen key foundations for the Physical AI era, including data and energy infrastructure, robotics production capabilities and real-world validation capabilities. The Group also expects these investments to contribute to enhanced industrial competitiveness, balanced regional development, job creation and broader economic vitality in Korea.

About Hyundai Motor Group

Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication, and the will to take on any challenges, we strive to create a better future for all.

More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Newsroom, Genesis Newsroom

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SOURCE Hyundai Motor Company

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