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Location-Based Services (LBS) Market to grow by USD 296.3 Billion from 2024-2028, driven by demand for personal and enterprise navigation, with AI powering market evolution – Technavio

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NEW YORK, Oct. 19, 2024 /PRNewswire/ — Report on how AI is driving market transformation – The Global Location-Based Services (LBS) Market  size is estimated to grow by USD 296.3 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  32.77%  during the forecast period. Rise in demand for personal and enterprise navigation services is driving market growth, with a trend towards growing popularity of location-based gaming. However, privacy and security issues in location-based services  poses a challenge – Key market players include AiRISTA Flow Inc., Alphabet Inc., Apple Inc., AT and T Inc., Bayerische Motoren Werke AG, Cisco Systems Inc., Emanate Wireless, Esri Global Inc., Foursquare Labs Inc., General Electric Co., Halma Plc, Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Oracle Corp., Qualcomm Inc., Siemens AG, Telefonaktiebolaget LM Ericsson, Zebra Technologies Corp., and Ziff Davis Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Component (Hardware, Software, and Services), Type (Outdoor and Indoor), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

AiRISTA Flow Inc., Alphabet Inc., Apple Inc., AT and T Inc., Bayerische Motoren Werke AG, Cisco Systems Inc., Emanate Wireless, Esri Global Inc., Foursquare Labs Inc., General Electric Co., Halma Plc, Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Oracle Corp., Qualcomm Inc., Siemens AG, Telefonaktiebolaget LM Ericsson, Zebra Technologies Corp., and Ziff Davis Inc.

Key Market Trends Fueling Growth

The location-based gaming industry is experiencing significant growth due to the widespread availability of high-speed Internet and smartphones equipped with positioning technologies like GPS. This has given rise to interactive map-based mobile games such as Ingress, Pokemon Go, and Geocaching, where players’ physical locations determine their in-game progress. The gaming industry’s shift towards an as-a-service model, fueled by technologies such as cloud computing, 5G, and virtual reality (VR), has led to the emergence of new gaming models like online multiplayer and free-roam games. Game developers are leveraging location analytics tools to monitor player movements and create games based on real-world locations. For instance, Bublar Group AB’s Hello Kitty AR: Kawaii World and Ludare Games Group Inc.’s Men in Black: Global Invasion are location-based AR games that merge digital content with real-world locations. The increasing popularity of these games is expected to boost the adoption of location-based services among game developers, driving the growth of the global location-based services market. 

Location-based services (LBS) are on the rise, with mobile positioning at the forefront. Satellite-based GPS, such as Global Positioning System (GPS), leads the way, but hybrid technologies like E-OTD, OTDOA, Wireless-assisted GNSS, A-GNSS, and 5G infrastructure are gaining ground. LBS trends include smart city projects, 3D mapping applications, e-commerce, mobile apps, and real-time location tracking using Bluetooth beacons. Navigation and tracking, transportation and logistics, healthcare, and fleet management are major industries benefiting from LBS. Indoor location services, real-time data, and business intelligence are also key areas of growth. Hardware and software innovations, such as artificial intelligence, augmented reality (AR), and virtual reality (VR), are transforming LBS, with applications in disaster information systems, autonomous vehicles, and social media. Geolocation data, IoT, and connected devices are integral to the LBS ecosystem. Food delivery services and local search are other emerging sectors. Overall, LBS is a dynamic and evolving market, offering numerous opportunities for businesses. 

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Market Challenges

Location-Based Services (LBS) market involves the exchange of personal information between end-users and various players in the value chain. This data, including location, visits, people met, and events attended, can be obtained without consent and misused. Network providers manage and own the databases, granting them access to users’ location-based information. Regulations such as the EU’s General Data Protection Regulation (GDPR) require companies to handle personal data responsibly, ensuring data privacy and legal use. Compliance with regional and global regulations is essential for collecting and using location-based data. Companies must take responsibility for controlling the distribution and use of customer location information. Privacy and security concerns may hinder the growth of the global LBS market.Location-Based Services (LBS) market is experiencing significant growth due to the increasing use of connected devices, GPS, and IoT technology. Autonomous vehicles and disaster information systems are new applications driving demand. Real-time data from positioning technologies like GPS and 5G infrastructure enable navigation services, indoor location services, and transportation and logistics. In healthcare, LBS is used for patient tracking and emergency response. Businesses use LBS for fleet management, local search, and real-time data analysis. Hardware and software solutions include AR and VR for navigation and 3D mapping. Food delivery services and social media also leverage LBS. Challenges include ensuring accuracy and security of geolocation data, and integrating with navigation and tracking systems. Overall, LBS offers valuable opportunities for businesses in various industries.

Insights into how AI is reshaping industries and driving growth- Download a Sample Report

Segment Overview 

This location-based services (lbs) market report extensively covers market segmentation by

Component 1.1 Hardware1.2 Software1.3 ServicesType 2.1 Outdoor2.2 IndoorGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Hardware-  The Location-Based Services (LBS) market continues to grow, offering businesses valuable opportunities to connect with consumers based on their geographic location. LBS enables targeted advertising, improved customer experiences, and efficient logistics. Companies like Google Maps, Uber, and Starbucks successfully leverage LBS to enhance their offerings and gain a competitive edge. The market is expected to expand further due to increasing smartphone usage and the integration of IoT devices.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 – 2022)

Research Analysis

Location-based services (LBS) refer to technologies and applications that use geographic location information to enhance and personalize user experiences. Mobile positioning, such as Satellite-based GPS, E-OTD (Enhanced Observed Time Difference), OTDOA (Observed Time Difference Of Arrival), Wireless-assisted GNSS (Global Navigation Satellite System), A-GNSS (Assisted Global Navigation Satellite System), and hybrid technologies, enable real-time data acquisition. LBS applications include smart city projects, 3D mapping, geolocation data, and navigation services. Connected devices like smartphones, IoT (Internet of Things), and wearables leverage LBS for location-based services, social media check-ins, and augmented reality (AR) and virtual reality (VR) experiences. Geographic location data is essential for these applications, providing context and enhancing user engagement. Positioning technologies continue to evolve, offering more accurate and efficient solutions for LBS applications.

Market Research Overview

Location-based services (LBS) refer to technologies and applications that use mobile positioning and real-time data to provide customized information and services based on a user’s location. These services can be delivered through satellite-based GPS, such as Global Positioning System (GPS), or through hybrid technologies like Enhanced Observed Time Difference (E-OTD), Time Difference of Arrival (TDOA), Wireless-assisted Global Navigation Satellite Systems (GNSS), and Assisted-Global Navigation Satellite Systems (A-GNSS). LBS are used in various industries, including smart city projects, transportation and logistics, healthcare, and e-commerce, among others. They enable real-time location tracking, navigation and tracking, indoor location services, and geolocation data for connected devices, autonomous vehicles, disaster information systems, and more. LBS are also integrated with IoT technology, social media, and mobile apps, and are used for 3D mapping, augmented reality (AR), and virtual reality (VR) applications. With the advent of 5G infrastructure, LBS are expected to become even more advanced and integrated into our daily lives.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ComponentHardwareSoftwareServicesTypeOutdoorIndoorGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Barrel Energy Inc. Announces Full SEC Reporting Status, Strengthening Marketability and Positioning Company for Expansion in Renewable and Nutritional Energy Markets

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Barrel Energy Inc. (OTC: BRLL) A fully reporting company. Accelerates Growth Across Energy, Hospitality, and Sustainable Ventures, Driving Scalable Opportunities Worldwide.

LAS VEGAS, May 11, 2026 /PRNewswire/ — Barrel Energy Inc. (OTC: BRLL), an emerging diversified energy company focused on renewable energy and nutritional energy initiatives, today announced that the Company is now a fully reporting company with the U.S. Securities and Exchange Commission (“SEC”), marking a major turning point in the Company’s long term growth strategy and public market development.

Barrel Energy Inc. Announces Full SEC Reporting Status, Strengthening Marketability and positioning for Expansion.

“Our transition to becoming a fully reporting SEC company represents a significant milestone for Barrel Energy and an important step toward increasing the overall marketability and visibility of our stock,” said Jarmin Kaltsas. “We believe today’s market increasingly rewards transparency and compliance, and becoming fully reporting positions us to engage a wider audience of investors, strategic partners, and acquisition opportunities as we continue executing our long term growth strategy under the BRLL trading symbol.”

Management further stated that the Company plans to aggressively pursue growth initiatives intended to expand revenues, strengthen market presence, and enhance shareholder value through strategic business combinations, operational expansion, and scalable energy focused ventures.

About Barrel Energy Inc.

Barrel Energy Inc. (OTC: BRLL) is a diversified energy company focused on opportunities in renewable energy, and nutritional energy initiatives. The Company seeks to leverage strategic acquisitions, public market growth, and innovative energy solutions to create long term shareholder value.

Forward-Looking Statements:

This press release may contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company’s business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company’s periodic filings with the Security and Exchange Commission.

Barrel Energy – 3859 S. Valley View Blvd, STE 2 #107, Las Vegas, NV, 89103 Tel- 888- 397-9114 Email- info@BRLLenergy.com Social Media-@BRLLenergy all platforms.

View original content:https://www.prnewswire.com/news-releases/barrel-energy-inc-announces-full-sec-reporting-status-strengthening-marketability-and-positioning-company-for-expansion-in-renewable-and-nutritional-energy-markets-302768505.html

SOURCE Barrel Energy, Inc.

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Legacy Launches $1M Study Advancing At-Home Semen Collection for Assisted Reproduction Technology

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NEW YORK, May 11, 2026 /PRNewswire/ — Legacy, the leading male fertility clinic and at-home sperm testing and cryopreservation platform, today announced the Sperm Study, a clinical research initiative backed by an R&D investment of over $1 million and designed to evaluate and optimize the use of at-home semen collection for assisted reproductive technologies (ART), including IVF and IUI.

Prospectively enrolling up to 250 participants across two phases, this study represents one of the most comprehensive investigations to date into how specimen shipment, handling, and cryopreservation impact sperm quality and is expected to set a new benchmark for scientific rigor in the rapidly growing field of at-home fertility testing. This study is being conducted in collaboration with IVF Academy USA.

Raising the bar for clinical evidence in at-home fertility care

To date, validation work in at-home semen collection has been limited in important ways. Studies have largely enrolled normozoospermic men only, relied on courier-transported rather than real-world-shipped specimens, and focused on short-term motility and concentration as primary endpoints.

Critical questions remain unanswered, particularly around how samples with varying quality perform under genuine end-to-end shipping conditions, and how those samples hold up in the contexts that matter most clinically: IVF and IUI. The Sperm Study is designed to close those gaps.

This multi-phase study will evaluate key sperm quality parameters including motility, DNA fragmentation, and post-thaw viability, while also validating the use of computer-aided semen analysis (CASA) as an alternative to basic manual semen analysis in the setting of mail-in semen analysis.

“With the increased utilization of at-home semen testing and cryopreservation, there is a critical need to ensure these specimens will perform adequately when used for assisted reproduction,” said Legacy’s Chief Medical Officer, Dr. Scott Lundy. “This study is designed to rigorously evaluate how at-home collection and transport impact sperm quality across a broad patient population and to translate those findings into improved protocols and optimized outcomes for both patients and providers.”

Sperm study design and scientific approach

The Sperm Study is a prospectively accruing cross-sectional study in which paired semen samples are analyzed across multiple timepoints and during the shipment process. Importantly, this study enrolls participants across a range of semen quality profiles — not solely normozoospermic men — and evaluates samples under genuine shipping conditions experienced by real specimens.

Key study components include direct comparison of CASA vs. manual analysis at baseline, evaluation of motility decline over time and in relation to shipment conditions, measurement of DNA fragmentation pre- and post-shipment and cryopreservation, assessment of post-thaw sperm viability and yield, and the development of predictive algorithms for IVF/IUI sample sufficiency.

The study will also examine how factors such as transit time, concentration, and storage conditions impact outcomes, with the goal of generating generalizable insights for clinical practice.

Multi-phase rollout

Phase 1 includes 100 participants and approximately 1,500 total assays, with expected completion in 2026. Phase 2, planned for later in 2026 and into 2027, will expand the study with additional participants, bringing the total to up to 250 to enable broader validation across a more diverse patient population.

Impact on clinical practice

Findings from the Sperm Study are expected to directly inform and improve specimen collection protocols for at-home use, shipping and handling standards for semen samples, cryopreservation practices, and clinical decision-making for IVF and IUI readiness.

By generating high-quality, controlled data across a clinically representative patient population, Legacy aims to provide fertility clinics, researchers, and patients with greater confidence in the use of mail-in semen testing and cryopreservation as part of standard reproductive care.

About Legacy

Legacy is the leading male fertility clinic in the United States, offering at-home semen analysis, sperm cryopreservation, and post-vasectomy testing. With a CLIA-certified, high-complexity andrology lab and one of the largest proprietary datasets in male reproductive health, Legacy is advancing access, data, and innovation in fertility care.

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SOURCE Give Legacy, Inc.

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Elks Award Nearly $5 Million in College Scholarships

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CHICAGO, May 11, 2026 /PRNewswire/ — The Elks National Foundation welcomed 900 students to the Elks family, awarding more than $4.9 million in scholarships to high school seniors. An Elks scholarship is more than financial aid; it’s an invitation to a network of service-minded peers and a promise that an Elks Lodge is always there with open arms.

Out of more than 23,000 applicants for the Most Valuable Student scholarship, the Top 20 scholars received $30,000 scholarships and an invitation to Chicago for the Leadership Weekend.

From April 30-May 3, the Leadership Weekend allowed scholars to get acquainted with their new Elks family through programming facilitated by current and former Elks scholars, team-building activities, and a service opportunity.

“Leadership Weekend is one of my greatest memories,” says Emily Cai, sponsored by Toccoa, Ga., Lodge No. 1820. “I had the privilege of meeting inspirational and disciplined individuals who motivated me to become the best version of myself. I am excited to see my future with the Elks family!”

A total of 480 runners-up received $4,000 Most Valuable Student scholarships.

Service is a tenet of the Elks, which is why it’s a requirement for recipients of the $6,000 Legacy Awards scholarship, which is exclusively for the children or grandchildren of Elks members. The new class of 400 scholars will serve with an Elks Lodge three times during the four years they receive the scholarship.

“This award means a great deal to me and my family,” says Kelly Butler, sponsored by Haverstraw, N.Y., Lodge No. 877. “Knowing that the Elks have invested in my future motivates me to continue working hard and striving toward my goals.”

To see a full list of the scholarship winners and to learn more about the Elks National Foundation’s scholarships, visit elks.org/scholars, follow the ENF on Instagram @ElksScholars, and like the ENF on Facebook @ElksNationalFoundation.

Contact: Elks National Foundation
Abbey Knupp | Manager, Communications
2750 N. Lakeview Ave. | Chicago, IL 60614-2256
773/755-4864 | AbbeyK@elks.org 

Helping Elks Build Stronger Communities

The Elks National Foundation, the charitable arm of the Benevolent and Protective Order of Elks, helps nearly 800,000 Elks and nearly 1,800 Lodges nationwide build stronger communities through programs that support youth, serve veterans, and meet needs in areas where Elks live and work. To learn more, visit elks.org/enf.

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SOURCE ELKS NATIONAL FOUNDATION, INC.

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