Connect with us

Technology

Amplifying the Power of Creatives with AI

Published

2 years ago

on

Yahoo Creative Unites Three Key Elements to Transform Ad Creatives and Achieve Marketing Goals

TAIPEI, Oct. 25, 2024 /PRNewswire/ — Artificial Intelligence (AI) is reshaping the creative landscape of digital advertising and revolutionizing the interaction between brands and consumers. But what do advertisers and consumers think about AI? How can it “build trust” and “enhance the consumer experience” in digital advertising? According to a study by Yahoo and Publicis Group, a significant gap exists between advertisers and consumers regarding their understanding and perception of AI. Notably, 77% of advertisers believe AI will positively impact society and view it as the next major wave of technology. While AI tools are widely used for marketing applications, including creative development and performance optimization, most advertisers acknowledge that AI contributes to business growth. In contrast, consumers are more cautious, with only 38% believing AI will have a positive societal impact. Most consumers feel that AI requires better regulation and fact-checking, though they recognize its potential in advancing scientific development.

As a company driven by innovation, Yahoo has long utilized AI extensively across its services and continues to explore new ways to enhance the customer experience. This includes the seamless integration of AI into products such as Yahoo Mail and Yahoo News, which significantly improves the accuracy of news recommendations and optimizes content through concise summaries. This allows users to receive information tailored to their interests. In the realm of digital advertising, Yahoo leverages its comprehensive Yahoo Creative solutions to enhance ad creativity with AI, making ads more appealing and helping advertisers achieve their marketing goals.

78% of Marketers Believe AI Will Make Ads More Impactful

AI not only assists teams in developing creative advertising tools, improving efficiency and generating higher-quality content, but it also helps advertisers produce more creative elements in less time to meet consumers’ demands for diverse and personalized ad experiences. Roger Li, Senior Director of Yahoo Creative APAC, explained that AI’s ability to handle repetitive, routine tasks allows creatives to focus on more critical, innovative, and strategic work, such as brainstorming, idea generation, and exploring more effective applications of AI. Moreover, AI enhances data analysis, predictive insights, and optimization capabilities through machine learning and deep learning, resulting in improved ad performance. According to study, 78% of marketers believe AI can help deliver the right ad content to the target audience at the right time and place, transforming interactions between brands and consumers. Additionally, AI enables real-time content adjustments and ultra-personalized ads, fostering deeper emotional connections with audiences and effectively increasing consumer engagement while achieving a better return on investment (ROI). Furthermore, 50% of consumers are open to AI recommending products and providing ads relevant to their interests.

As consumers’ perceptions of AI continue to evolve, advertisers must use AI responsibly to build consumer trust. Research shows that opinions on the use of AI-generated images in advertising vary significantly. The least accepted are AI-generated “human likenesses,” with only 37% of consumers expressing comfort with these images. Following this, 50% of consumers are receptive to “AI copywriting,” indicating that content quality is more important than the creator or method. The most accepted category is “background images,” with 60% of consumers feeling comfortable with AI-generated backgrounds. However, only 44% of consumers are comfortable with fully AI-generated visuals, highlighting ongoing skepticism about visual storytelling driven entirely by AI. This study underscores the importance consumers place on balancing innovation with authenticity.

Next-Generation AI Marketing Tools: The Three Key Elements of Yahoo Creative Are Changing the Face of Ad Creatives 

Yahoo continues to explore AI in all aspects of creative development, integrating it into the Yahoo ecosystem to provide unique advertising services tailored to brands’ needs. In 2024, Yahoo Creative was launched globally as an all-in-one solution featuring three key components: AI-powered creative tools, expert human services, and a modern advertising platform that ensures unrestricted creative delivery. The generative AI capabilities within Yahoo Creative can quickly produce creative copy and dynamic content, streamlining workflows and accelerating development. Leveraging deep learning, Yahoo Creative also analyzes and optimizes personalized ad experiences. Yahoo is committed to balancing AI-driven solutions with human creativity, maintaining quality and relevance, and ensuring that creative ads are trusted by both advertisers and consumers.

Yahoo Creative enables the creation of flexible and adaptable ads while supporting various formats, including long videos and multi-image carousel ads. It tailors ads to meet diverse marketing needs, effectively connecting messages with consumers and delivering excellent ad performance for brands. This Valentine’s Day, Yahoo Creative helped brands in Taiwan achieve remarkable results. Bulgari Taiwan promoted its special Valentine’s Day products using carousel ad images, recommending suitable items and incorporating 3D interactions to enhance user experience, resulting in a 26% increase in click-through rate (CTR) and more than double the interaction rate compared to previous campaigns. Meanwhile, Yahoo Taiwan Shopping utilized Yahoo Creative’s AI tools to select the most appropriate products and precisely target audiences for high-end Valentine’s Day items, doubling the CTR compared to traditional multi-image carousel ads.

AI has become a crucial tool for enhancing creativity and marketing efficiency in today’s digital landscape. Brands and advertisers should collaborate with trusted partners to accelerate the creation of creative ad content, strengthen emotional connections with audiences, and make ads more adaptable and personalized. This approach can effectively shorten the distance between brands and consumers, increase interaction and satisfaction, and help achieve marketing goals.

 

 

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/amplifying-the-power-of-creatives-with-ai-302284340.html

SOURCE Yahoo

Related Topics:
Continue Reading

Technology

Achieve earns Top 3 ranking for personal loan customer satisfaction from LendingTree

Published

16 minutes ago

on

October 30, 2026

By

Recognition marks seventh consecutive quarter Achieve has ranked among the nation’s top lenders for customer satisfaction

SAN MATEO, Calif., Oct. 30, 2026 /PRNewswire/ — Achieve, the fintech for everyday Americans, has been named one of the Top 3 lenders in personal loan customer satisfaction by LendingTree for the third quarter of 2026. This distinction from one of the nation’s largest online personal finance marketplaces underscores Achieve’s commitment to delivering transparent, supportive, and human-centered financial services.

This marks the seventh consecutive LendingTree customer service award that Achieve has earned, following a top-three ranking in the second quarter of 2026. The quarterly ranking is published by LendingTree, based on verified customer reviews and other data evaluating lenders on transparency, ease of the application process and the quality of customer service. Achieve consistently maintains high ratings for providing consumers with a clear path toward improving their financial health.

“For someone consolidating debt, a personal loan is more than a transaction. It’s an opportunity to improve their finances and move forward with greater confidence,” said Achieve President of Lending Kyle Enright. “Our team helps members understand their options and find the solution that fits their goals by pairing competitive fixed rates with personal guidance. Earning this recognition for a seventh consecutive quarter reflects the care our teammates bring to those conversations and the trust our members place in us.”

A rate cut earlier this year lowered the best available annual percentage rate (APR) on Achieve Personal Loans to 6.25%, a reduction of 274 basis points. This initiative, supported by advanced underwriting and enhanced with FICO® Score 10 T data, maintains access to fixed-rate loans for an expanded set of consumers, with an expected improvement in credit performance. These loans are originated by a bank partner via the Achieve Personal Loans platform.

Key highlights of the Achieve Personal Loan experience:

Competitive, fixed rates: APRs now start as low as 6.25% for qualified borrowers, providing a more affordable alternative to high-interest credit card debt.Rapid funding: Qualified members can have funds sent in as little as 24 hours to address immediate financial needs.Flexible terms: Borrowers can choose repayment schedules ranging from 2, 3, 4 and 5 years to align with their specific budget and goals.Transparent pricing: All loans feature fixed monthly payments and a clear payoff date, with no hidden fees or revolving balances.

For more information and important disclosures about Achieve Personal Loans, visit achieve.com/personal-loans

Achieve has served over 2 million consumers, helping to resolve over $22 billion in debt and facilitated over $15 billion in personal loans and home equity lines of credit since 2002. This latest accolade follows a series of recent wins. Achieve was named to Az Business Magazine’s AZ Big 100 List for 2026, and honored by InHerSight with eight recognitions, including being named the No. 1 finance company for women to work.

As a trusted leader in debt consolidation, Achieve remains committed to helping everyday people move toward a better financial future. This commitment is rooted in providing a transparent experience, a personalized approach to every member’s unique situation and the predictable, fast cash flow necessary to attain long-term financial stability. By focusing on these core principles, the company continues to redefine how consumers manage debt and build lasting financial health.

About Achieve

Achieve, the fintech for everyday Americans, helps everyday people get on, and stay on, the path to a better financial future. Achieve pairs proprietary data and analytics with personalized support to offer personal loans, home equity loans, debt relief and debt consolidation, along with financial tips and education. Achieve is frequently recognized for providing top-rated customer experience and satisfaction by both consumers and leading personal finance review platforms and has 2,200 dedicated teammates across the country, with hubs in Arizona, California, Florida and Texas.

Achieve refers to the global organization and may denote one or more affiliates of Achieve Company, including Achieve.com, Equal Housing Opportunity (NMLS ID #138464); Achieve Home Loans, Equal Housing Opportunity (NMLS ID #1810501); Achieve Personal Loans (NMLS ID #227977); Freedom Debt Relief (NMLS ID # 1248929); and Freedom Financial Asset Management (CRD #170229).

Contacts

Austin Kilgore
akilgore@achieve.com
214-908-5097

Elina Tarkazikis
etarkazikis@achieve.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/achieve-earns-top-3-ranking-for-personal-loan-customer-satisfaction-from-lendingtree-302924429.html

SOURCE Achieve

Continue Reading

Technology

Mediaplanet Launches Men’s Mental Health Campaign in USA TODAY, Featuring Jake Shane, Howie Mandel, Kevin Love, Dr. Mark Hyman and Yung Pueblo

Published

16 minutes ago

on

October 30, 2026

By

NEW YORK, Oct. 30, 2026 /PRNewswire/ — Mediaplanet today announces the launch of its Men’s Mental Health campaign, publishing within USA TODAY and through the Future of Personal Health digital content hub. The national campaign brings together leading healthcare experts, mental health advocates, organizations, athletes and public figures to encourage more open conversations around men’s mental health and provide accessible, actionable resources for building healthier lives. Featuring Netflix podcaster and internet sensation Jake Shane as the publication’s cover story, the campaign also includes editorial from global influence Howie Mandel, All-Star athlete Kevin Love, Dr. Mark Hyman and author Yung Pueblo, offering personal experiences and expert perspectives on mental health, emotional well-being, resilience and personal growth.

Through personal stories, expert insights and practical resources, the campaign directly challenges the expectation that men should navigate mental health struggles alone while encouraging a more open and supportive approach to overall well-being. “I wish people would take care of their mental health the way we take care of our dental health,” said Howie Mandel. His perspective reflects the campaign’s broader mission to normalize mental health care as an essential part of everyday health and encourage men to prioritize their well-being before they reach a point of crisis.

The campaign was made possible through the participation and support of Vibrant Emotional Health, Financial Therapy Association, NOCD, Spear Center, NeuroStar Advanced Therapy, American Association of Kidney Patients, Crisis Text Line, YMCA, One Mind at Work, The Hidden Opponent, Kevin Love Fund, American College of Sports Medicine, Whitman-Walker, American Foundation for Suicide Prevention, American Psychiatric Association, Dr. Mark Hyman, Yung Pueblo, Kevin Love, Howie Mandel and Jake Shane.

Media Contact: Joelle Hernandez, joelle.hernandez@mediaplanet.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/mediaplanet-launches-mens-mental-health-campaign-in-usa-today-featuring-jake-shane-howie-mandel-kevin-love-dr-mark-hyman-and-yung-pueblo-302924437.html

SOURCE Mediaplanet

Continue Reading

Technology

Wonderloom Media’s Dr. Insanity Launches Patreon With Exclusive Content for Superfans Amid Rising Demand for Premium True Crime

Published

16 minutes ago

on

October 30, 2026

By

Wonderloom Media’s true crime channel, with more than 6 million YouTube subscribers, gives its most dedicated fans a deeper way to experience its documentary-style storytelling

LOS ANGELES, Oct. 30, 2026 /PRNewswire/ — Wonderloom Media, the creator economy studio formed by Content Partners and media entrepreneur Ed Simpson, today announced the launch of a Patreon membership for Dr. Insanity, one of YouTube’s largest true crime channels, expanding the depth of content available to the channel’s biggest fans.

The Dr. Insanity Patreon offers members extended cuts of episodes, exclusive content and a community space, giving superfans more of the stories they follow on YouTube. The membership launches October 31 alongside a weeklong feature on a Times Square billboard, running through November 5.

Dr. Insanity now has more than 6.1 million YouTube subscribers and over 3 billion total views, and has continued to grow since Wonderloom acquired the channel in June 2026. The Patreon launch is part of Wonderloom’s push to expand Dr. Insanity’s content and bring it to fans wherever they watch, including its distribution on Tubi.

True crime superfans can become members of the Dr. Insanity Patreon at www.patreon.com/c/DrInsanity

About Wonderloom Media
Wonderloom Media is a creator-first media platform that acquires, operates and scales YouTube-native content businesses. Formed by Content Partners and media entrepreneur Ed Simpson, Wonderloom brings institutional operating experience, expanded distribution and 360° monetization to digital-native properties with loyal audiences and long-term growth potential. Its portfolio includes Dr. Insanity, one of YouTube’s largest true crime channels, with more than 6.1 million subscribers and over 3 billion views.

About Dr. Insanity
Dr. Insanity is one of YouTube’s largest true crime channels, known for documentary-style storytelling and a loyal, highly engaged audience. The channel has more than 6.1 million subscribers and over 3 billion views. https://www.youtube.com/@DrInsanityCrime 

Media Contact:
Michal Mitchell
Wonderloom@relativity.ventures

View original content:https://www.prnewswire.com/news-releases/wonderloom-medias-dr-insanity-launches-patreon-with-exclusive-content-for-superfans-amid-rising-demand-for-premium-true-crime-302922403.html

SOURCE Wonderloom Media

Continue Reading

Trending