Technology

Amplifying the Power of Creatives with AI

Published

2 years ago

October 25, 2024

Yahoo Creative Unites Three Key Elements to Transform Ad Creatives and Achieve Marketing Goals

TAIPEI, Oct. 25, 2024 /PRNewswire/ — Artificial Intelligence (AI) is reshaping the creative landscape of digital advertising and revolutionizing the interaction between brands and consumers. But what do advertisers and consumers think about AI? How can it “build trust” and “enhance the consumer experience” in digital advertising? According to a study by Yahoo and Publicis Group, a significant gap exists between advertisers and consumers regarding their understanding and perception of AI. Notably, 77% of advertisers believe AI will positively impact society and view it as the next major wave of technology. While AI tools are widely used for marketing applications, including creative development and performance optimization, most advertisers acknowledge that AI contributes to business growth. In contrast, consumers are more cautious, with only 38% believing AI will have a positive societal impact. Most consumers feel that AI requires better regulation and fact-checking, though they recognize its potential in advancing scientific development.

As a company driven by innovation, Yahoo has long utilized AI extensively across its services and continues to explore new ways to enhance the customer experience. This includes the seamless integration of AI into products such as Yahoo Mail and Yahoo News, which significantly improves the accuracy of news recommendations and optimizes content through concise summaries. This allows users to receive information tailored to their interests. In the realm of digital advertising, Yahoo leverages its comprehensive Yahoo Creative solutions to enhance ad creativity with AI, making ads more appealing and helping advertisers achieve their marketing goals.

78% of Marketers Believe AI Will Make Ads More Impactful

AI not only assists teams in developing creative advertising tools, improving efficiency and generating higher-quality content, but it also helps advertisers produce more creative elements in less time to meet consumers’ demands for diverse and personalized ad experiences. Roger Li, Senior Director of Yahoo Creative APAC, explained that AI’s ability to handle repetitive, routine tasks allows creatives to focus on more critical, innovative, and strategic work, such as brainstorming, idea generation, and exploring more effective applications of AI. Moreover, AI enhances data analysis, predictive insights, and optimization capabilities through machine learning and deep learning, resulting in improved ad performance. According to study, 78% of marketers believe AI can help deliver the right ad content to the target audience at the right time and place, transforming interactions between brands and consumers. Additionally, AI enables real-time content adjustments and ultra-personalized ads, fostering deeper emotional connections with audiences and effectively increasing consumer engagement while achieving a better return on investment (ROI). Furthermore, 50% of consumers are open to AI recommending products and providing ads relevant to their interests.

As consumers’ perceptions of AI continue to evolve, advertisers must use AI responsibly to build consumer trust. Research shows that opinions on the use of AI-generated images in advertising vary significantly. The least accepted are AI-generated “human likenesses,” with only 37% of consumers expressing comfort with these images. Following this, 50% of consumers are receptive to “AI copywriting,” indicating that content quality is more important than the creator or method. The most accepted category is “background images,” with 60% of consumers feeling comfortable with AI-generated backgrounds. However, only 44% of consumers are comfortable with fully AI-generated visuals, highlighting ongoing skepticism about visual storytelling driven entirely by AI. This study underscores the importance consumers place on balancing innovation with authenticity.

Next-Generation AI Marketing Tools: The Three Key Elements of Yahoo Creative Are Changing the Face of Ad Creatives

Yahoo continues to explore AI in all aspects of creative development, integrating it into the Yahoo ecosystem to provide unique advertising services tailored to brands’ needs. In 2024, Yahoo Creative was launched globally as an all-in-one solution featuring three key components: AI-powered creative tools, expert human services, and a modern advertising platform that ensures unrestricted creative delivery. The generative AI capabilities within Yahoo Creative can quickly produce creative copy and dynamic content, streamlining workflows and accelerating development. Leveraging deep learning, Yahoo Creative also analyzes and optimizes personalized ad experiences. Yahoo is committed to balancing AI-driven solutions with human creativity, maintaining quality and relevance, and ensuring that creative ads are trusted by both advertisers and consumers.

Yahoo Creative enables the creation of flexible and adaptable ads while supporting various formats, including long videos and multi-image carousel ads. It tailors ads to meet diverse marketing needs, effectively connecting messages with consumers and delivering excellent ad performance for brands. This Valentine’s Day, Yahoo Creative helped brands in Taiwan achieve remarkable results. Bulgari Taiwan promoted its special Valentine’s Day products using carousel ad images, recommending suitable items and incorporating 3D interactions to enhance user experience, resulting in a 26% increase in click-through rate (CTR) and more than double the interaction rate compared to previous campaigns. Meanwhile, Yahoo Taiwan Shopping utilized Yahoo Creative’s AI tools to select the most appropriate products and precisely target audiences for high-end Valentine’s Day items, doubling the CTR compared to traditional multi-image carousel ads.

AI has become a crucial tool for enhancing creativity and marketing efficiency in today’s digital landscape. Brands and advertisers should collaborate with trusted partners to accelerate the creation of creative ad content, strengthen emotional connections with audiences, and make ads more adaptable and personalized. This approach can effectively shorten the distance between brands and consumers, increase interaction and satisfaction, and help achieve marketing goals.

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SOURCE Yahoo

Technology

eSign.AI Named Sole Electronic Signature Technology Provider for Hong Kong Government’s CorpID Project, Building the Foundation for Digital Signing Infrastructure in Hong Kong

Published

4 hours ago

May 8, 2026

HONG KONG, May 8, 2026 /PRNewswire/ — As Hong Kong’s Digital Corporate Identity Platform (CorpID) counts down to its phased launch, eSign.AI has been appointed as the sole electronic signature vendor in the project, responsible for delivering core digital signing capabilities including digital signatures, certificate management, and signature verification services. CorpID is led by Nexify, a seasoned government systems integrator, as the prime contractor. The platform is expected to launch in phases starting late 2026, with multiple CorpID-based e-government services going live in mid-2027.

CorpID: Government-Grade Digital Identity Infrastructure for Hong Kong Enterprises

The Digital Corporate Identity Platform (CorpID) is an enterprise-level digital services platform launched by the Hong Kong SAR Government, developed under the oversight of the Digital Policy Office (DPO). It is designed to serve as the business equivalent of “iAM Smart,” providing a unified digital identity foundation for Hong Kong enterprises. CorpID’s core mission is to build an integrated digital government infrastructure — offering unified identity authentication, digital signing, form pre-filling, and e-licence storage — replacing paper-heavy, cumbersome traditional processes and enabling smart city development through seamless data connectivity.

The platform is open to companies incorporated under the Companies Ordinance (Cap. 622) and businesses registered under the Business Registration Ordinance (Cap. 310), including sole proprietorships and partnerships. The DPO requires all enterprise-related e-government services to support CorpID within 18 months of launch, and will continue expanding ecosystem coverage through sandbox initiatives, cross-industry identity standard interoperability, and fully online registration processes.

eSign.AI: The Digital Signing Engine Behind CorpID

eSign.AI is an AI-native electronic signature and contract automation platform built for enterprises worldwide, offering a complete signing framework from simple electronic signatures to the highest-level compliant digital signatures — meeting diverse regulatory requirements across industries and jurisdictions.

On the identity verification front, eSign.AI has completed integration with iAM Smart, enabling individual identity verification through Hong Kong’s citizen digital identity system, and providing legally valid digital certificate services for both enterprises and individuals.

Looking ahead, the eSign.AI SaaS platform will be deeply integrated with CorpID, providing enterprise and individual identity verification for Hong Kong businesses, and supporting both electronic and digital signing that complies with Hong Kong’s Electronic Transactions Ordinance — connecting the full digital contracting lifecycle for government and enterprise alike.

Getting Ahead of the AI Era: From eSignGlobal to eSign.AI

The electronic signature industry is undergoing a structural shift from “tooling” to “intelligence.” Market data underscores this acceleration: the AI-powered contract analysis tools market has grown from USD 3.32 billion in 2025 to USD 4.3 billion in 2026, at a CAGR of 29.6%. Signing is just one node in the contract lifecycle — document generation, workflow orchestration, compliance tracking, and post-execution management are all being transformed by AI, and the industry window is closing fast.

In April 2026, the company officially rebranded from eSignGlobal to eSign.AI, completing its strategic transformation from an e-signature tool provider to an AI-native contract automation platform. As the company’s spokesperson noted, this rebrand is not cosmetic — it is an acknowledgment of where the product actually is. Customers were already using eSign.AI to automate workflows that go far beyond the signature itself.

eSign Automation Skill was launched alongside the rebrand — an AI-powered signing automation framework for enterprise workflows that enables complete contract signing through natural language interaction, with no manual intervention required. Whether it is single-party approval, multi-party sequential signing, or large-scale parallel execution, an AI Agent can orchestrate the entire workflow in a single call. All signature initiations and status queries return structured JSON outputs, directly parseable by leading large language models and intelligent workflow systems.

eSign Automation is now available in the OpenClaw ecosystem and supports integration via Claude MCP, ChatGPT, and other leading AI platforms.

By combining AI automation capabilities with CorpID’s government-grade digital identity infrastructure, eSign.AI delivers a complete solution for Hong Kong enterprises — from identity verification to intelligent signing to full workflow automation.

About eSign.AI

eSign.AI (formerly eSignGlobal) is an AI-native electronic signature and contract automation platform built for enterprises worldwide. The platform serves over 100 countries and regions, covering core industries including financial services, manufacturing, real estate, human resources, and healthcare — with 1,500+ scenario applications and 3,000+ ecosystem partners. eSign.AI holds ISO 27001, ISO 27701, and ISO 27018 certifications and supports major regulatory frameworks including the U.S. ESIGN Act / UETA, EU eIDAS, HIPAA, GDPR, and 21 CFR Part 11. Infrastructure is anchored by independent data centers in Hong Kong, Singapore, and Frankfurt, Germany.

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SOURCE eSignGlobal

Technology

The 9th AskGamblers Awards Finalists Announced as Voting Starts

Published

4 hours ago

May 8, 2026

The highly anticipated 9th AskGamblers Awards has officially moved into the voting phase. Following a rigorous selection process, the finalists across 5 premier categories have been revealed: Best Casino, Best New Casino, Best New Slot, Best Sportsbook, Best Provider. Players are invited to cast their votes until 11 June.

BELGRADE, Serbia, May 8, 2026 /PRNewswire/ — The voting stage of the 9th annual AskGamblers Awards has officially begun. The list of finalists is announced, and the first votes are already coming in.

Players will have a chance to vote for their favourites until 11 June, when the winners will be announced at the gala ceremony in Belgrade. There’s a total of 5 categories where popular votes are taken into consideration:

Best CasinoBest New CasinoBest SportsbookBest New SlotBest Game Provider

There aren’t any big changes to the voting process compared to last year. The votes from the prominent members of AskGamblers Forum will be counted in as well, while some award winners will be announced directly by the AskGamblers teams.

These include: Best Crypto Casino, Best Partner, and Best Manager categories, while the AskGamblers Superstar Award is expected to be handed to the operator that illustrates the brand values best.

Dijana Radunović, General Manager at AskGamblers, is excited for voting to start: “We’re seeing some familiar contestants, but there are a lot of new names, so it will be exciting to see who comes up on top.”

“We invite players to vote for their favourites! This is a chance for you to speak your mind and support operators and games that shape this industry,” Radunović added.

Before the AskGamblers Awards Ceremony that takes place on 11 June, Charity Night is scheduled for 10 June.

About AskGamblers

AskGamblers.com strives to provide current, objective, and accurate information and guide its users towards a safe gaming experience. The way we deliver our services, from the online casino, sportsbook, slot, and bonus reviews to our trusted Complaint Service, is best described by our motto: ‘Get the truth. Then play.’

For more information about AskGamblers and AskGamblers Awards, please contact dijana.radunovic@g2m.com.

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Technology

SUNMI Wins 2026 Red Dot Design Awards with Five Products, Leading Global Commercial Industrial Design

Published

4 hours ago

May 8, 2026

SINGAPORE, May 8, 2026 /PRNewswire/ — The winners of the 2026 German Red Dot Design Award were officially announced. Five of SUNMI Technology’s flagship products won awards: the CPad Business Tablet, CPad PAY, FLEX 3 Interactive Display, the V3 handheld POS Terminal and L3 Industrial PDA. These products stood out with three core design concepts: integration, versatility and human-centricity.

Known as “The Oscars” of global industrial design, the Red Dot Award has strict evaluation criteria covering aesthetics, ergonomics, scenario adaptability and sustainability. SUNMI adheres to original commercial scenario customization, rejecting crudely modified consumer devices. All winning products are originally developed for real commercial scenarios such as cash register, food delivery, industrial inspection and store operations, covering the entire commercial track with high scenario adaptability. Meanwhile, it practices ESG concepts, adopting eco-friendly materials and modular structures to extend equipment service life, reduce consumable consumption, and implement low-carbon and long-term design, which perfectly meets the Red Dot’s sustainability evaluation criteria.

Simplify Complexity: With highly integrated design, SUNMI eliminates the “patchwork feeling” of cluttered devices and tangled cables in traditional commercial scenarios, streamlining store operations and saving space.All-in-One Versatility: Beyond a single tool function, SUNMI’s products achieve flexible transformation through modular and multi-form designs to proactively adapt to changing business needs. The CPad series with modular accessories and FLEX 3’s Lego-style modular design enable multi-scenario application and long-term reuse.Human-Centric Design: Every detail is human-oriented, focusing on real pain points to enhance scenario experience. The L3 Industrial PDA reduces high-frequency work fatigue through scientific weight distribution; the V3 Smart POS Terminal balances large-screen visibility and grip comfort; CPad PAY integrates full-link functions to simplify workflows.

These honors stem from SUNMI’s long-term commitment to a sustainable society, original commercial R&D and ESG. In the future, SUNMI will uphold its core concepts, expand the boundaries of commercial industrial design, and empower global businesses with user-oriented, eco-friendly and high-value products.

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