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HORIZON MEDIA, TRIPLELIFT AND SCOPE3 PARTNER TO DRIVE IMPROVED CARBON-NEUTRAL ADVERTISING INITIATIVES

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2 years ago

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Partnership marks a new advancement in Horizon Media’s sustainable media offerings

NEW YORK, Oct. 29, 2024 /PRNewswire/ — TripleLift, the ad tech platform elevating digital advertising across every screen, and Horizon Media, the largest U.S. media agency and the largest independent globally, have announced a first-ever collaboration to offer net-zero carbon emissions for all Horizon Media buys though TripleLift’s inventory. As part of this agreement, Horizon is integrating Scope3 Green Media Products (GMPs) into its media buys, paired with carbon compensation initiatives.The deal comes at the helm of Horizon’s shift of all of its live deals to this sustainable trajectory.

Horizon Media has taken significant steps toward driving sustainable media growth in the programmatic space. Now, for the first time the media agency is offering carbon reduction efforts to its clients through the facilitation of TripleLift’s green program initiatives. This collaboration marks an important step toward aligning industry practices with global sustainability goals.

Following its agreement with Scope3 and partnership with Greenplaces, TripleLift continues to stay committed to helping brands and agencies reduce energy waste and the associated carbon emissions, particularly those associated with programmatic advertising campaigns. Through the Scope3 partnership, the platform is now able to expand those efforts by offering Horizon access to Green Media Product deals, which exclude any climate risk inventory from their media buys. Going a step further, TripleLift and Scope3 facilitate carbon compensation for Horizon’s advertisers by investing in carbon removal projects equal to the amount of carbon released into the atmosphere in generating digital ads associated with campaigns. These investments aim to neutralize the carbon footprint associated with media buys

“Our collaboration with TripleLift and Scope3 exemplifies Horizon Media’s commitment to driving meaningful change within the advertising ecosystem,” said Jean Marc, Senior Vice President, Media Technologies and Sustainability at Horizon Media. “By integrating green media products into our buys and investing in carbon removal initiatives, we are taking decisive steps to minimize the environmental impact of our clients’ campaigns. This partnership aligns with our broader mission to pair innovation with sustainability, proving that smart media practices and carbon reduction can go hand in hand. We’re proud to lead by example, building a sustainable future for our industry.” 

At a time when companies are committing to aggressive net-zero emissions goals and looking for ways to realistically achieve them, GMP deals help brands mitigate the emissions impact of programmatic media through exclusion of climate-risk inventory and investments in carbon removal projects. While reducing wasted energy is essential (through removing carbon-risk inventory from media buys), carbon compensation provides a dual benefit by neutralizing a brand’s programmatic carbon footprint and funding high-quality carbon removal projects that are necessary to remove enough carbon from the atmosphere and support global climate goals.

“The industry has long faced challenges related to efficiency, resulting in unnecessary GHG emissions. The pressures to combat this have since passed as we’ve entered a critical period to make change,” said Kate Fiala, Director of Business Development at TripleLift. “We are working tirelessly not only to take responsibility, but implement new ways to reduce advertising’s environmental impact and support sustainable practices. We couldn’t be more honored to have Horizon on board as a partner to tackle advertising’s part in improving efficiency and environmentally sustainable practices. They represent what it means to take action and create impactful change in our space.”

Together, Horizon and TripleLift are leveraging advancements in programmatic carbon emissions measurement to keep sustainability at the heart of media buying, and to help fund the technological advancements needed to support the removal of carbon emissions through high-quality projects. This new initiative aligns with Scope3’s efforts to drive measurable emissions reduction across the digital advertising ecosystem. To learn more about this offering please visit the website here.

About TripleLift
We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display, and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC-certified minority-owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

About Horizon Media
Horizon Media, the largest U.S. media agency and the largest independent globally, delivers data-driven business outcomes for some of the most innovative and ambitious brands. Founded in 1989, headquartered in New York, and with offices in Los Angeles and Toronto, the company employs 2,400+ people and has media investments of more than $8.5 billion. Horizon Media’s fundamental belief is that business is personal, which drives its mission to lead with humanity to build trusted relationships and deliver unmatched insights, innovation, and outcomes to its clients, partners, and communities. Awarded as one of the most innovative companies in the industry and with market-leading workplace satisfaction levels, the company is frequently recognized for its client excellence and has earned numerous “Best Workplace” awards reflecting its commitment to the diversity, equity, inclusion, and well-being of everyone in the organization.

About Scope3
Scope3 is on a mission to decarbonize media and advertising. Scope3 makes it easy for everyone in the advertising ecosystem to visualize, measure, and reduce their carbon emissions. This is made possible with Scope3’s first-of-its-kind emissions model developed from open-source methodology to precisely measure the complex and interconnected advertising ecosystem. The model sits at the core of Scope3’s collaborative sustainability platform and every emissions reduction solution offered by the company, including Climate Shield and Green Media Products (GMPs). Most recently, Scope3 has broadened its vision beyond the advertising ecosystem to encompass the AI industry as a whole, aiming to help companies reduce their carbon footprints as AI technology hits an inflection point.

Scope3 is a public benefit corporation with a global team of researchers, technologists, and digital advertising pioneers distributed across North America, Europe, and APAC, tackling the biggest challenge of our generation: the climate crisis.

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SOURCE TRIPLELIFT

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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2 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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3 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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3 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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