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E-Commerce Retail Market to Grow by USD 4.06 Trillion (2024-2028) as Personalized Shopping Emerges, AI-Driven Market Transformation Report – Technavio

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NEW YORK, Oct. 30, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global E-commerce retail market size is estimated to grow by USD 4.06 trillion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 11.2% during the forecast period. Advent of personalized shopping is driving market growth, with a trend towards integration of AI. However, strict regulatory policies related to compliance and customer protection poses a challenge.Key market players include Alibaba Group Holding Ltd., Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Blink Commerce Pvt. Ltd., Coupang Inc., eBay Inc., Etsy Inc., Flipkart Internet Pvt. Ltd., Inter IKEA Holding BV, Manash E-Commerce Pvt. Ltd., Nykaa E-Retail Ltd., Otto GmbH and Co. KG, Rakuten Group Inc., Reliance Retail Ltd., Shopify Inc., Snapdeal Ltd., Target Corp., The Kroger Co., and Walmart Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

E-Commerce Retail Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 11.2%

Market growth 2024-2028

USD 4061.3 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

9.9

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 42%

Key countries

China, US, Canada, Japan, UK, Germany, South Korea, India, France, and Italy

Key companies profiled

Alibaba Group Holding Ltd., Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Blink Commerce Pvt. Ltd., Coupang Inc., eBay Inc., Etsy Inc., Flipkart Internet Pvt. Ltd., Inter IKEA Holding BV, Manash E-Commerce Pvt. Ltd., Nykaa E-Retail Ltd., Otto GmbH and Co. KG, Rakuten Group Inc., Reliance Retail Ltd., Shopify Inc., Snapdeal Ltd., Target Corp., The Kroger Co., and Walmart Inc.

Market Driver

The global e-commerce retail market is undergoing a major shift with the integration of artificial intelligence (AI). Notably, AI assistants are being introduced to enhance the shopping experience for consumers. For instance, Amazon launched an AI assistant named Rufus in August 2024, specifically designed for its Indian customers. Rufus offers personalized product recommendations, shopping list advice, and product comparisons, while also providing access to customer feedback. This assistant utilizes vast data, including product catalogs, community discussions, and customer reviews, to provide accurate and relevant recommendations. Retailers are increasingly relying on AI to optimize inventory management, predict consumer behavior, and personalize marketing efforts. These advancements aim to improve operational efficiency and customer retention rates. The use of AI in e-commerce is expected to expand further, with continuous improvements in machine learning algorithms and data analytics. Ultimately, AI integration in e-commerce is a significant trend that is transforming the industry, offering more personalized, efficient, and engaging shopping experiences, leading to growth and customer loyalty. 

E-commerce retail market is booming with trends like online auctions, AI technologies, and voice recognition. Digital devices, including mobile phones, are driving the growth of this industry. Augmented reality (AR) enhances the shopping experience, allowing customers to virtually try on apparel and accessories. Personalized shopping experiences are a must-have, with payment gateways and digital wallets ensuring seamless transactions. Security features are essential to combat cybercrime and digital fraud. Headless architecture and content delivery networks streamline purchasing processes. Everyday basics and luxury items are popular categories, with internet penetration expanding the reach of e-retailers. Cross-border e-commerce is on the rise, with B2B and C2C marketplaces offering a hybrid solution. E-commerce platforms leverage mobile technologies for convenience shopping, voice orders, and AR experiences. Apparel and accessories, footwear, electronic goods, and smartphones are top-selling items. Data security remains a priority in this dynamic market. 

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Market Challenges

The global e-commerce retail market encounters various regulatory challenges, with each region imposing unique compliance burdens on businesses. In Japan, the Act on Specified Commercial Transactions (ASCT) and Act on Regulation of Transmission of Specified Electronic Mail (ARTSEM) regulate e-commerce practices, requiring operators to inform consumers about cancellation policies and prohibiting unsolicited emails. The Consumer Contract Act further restricts disadvantageous terms in service agreements. In India, concerns over festive season sales and their impact on small retailers have led to calls for stricter e-commerce regulations. China’s new regulations focus on online consumption, livestreaming sales, and personal information protection, adding significant compliance challenges. South Korea is considering stricter regulations on e-commerce platforms’ involvement in financial services to prevent payment failures. These regulatory measures aim to protect consumers but add complexity for e-commerce businesses.E-commerce retail market is thriving with the rise of online shopping, particularly on smartphones. Daily essentials and luxury products are popular categories, while cross-border trade presents new opportunities and challenges. E-commerce platforms must ensure data security, using mobile technologies and digital infrastructure. Business-to-Business (B2B) and Consumer-to-Consumer (C2C) transactions are common, with hybrid and pure marketplaces offering various benefits. Apparel, groceries, and tech devices are top sectors. Logistics and delivery services are crucial, as is cybersecurity for online transactions. Social media and e-commerce technology, including AI and machine learning, are key marketing tools. Banks and financial institutions facilitate account balances, money transfer, and online trading through digital payment methods. Inventory management, order processing, and payment integration are essential e-commerce technologies. Mobile applications and responsive websites cater to the growing use of smartphones.

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Segment Overview

This e-commerce retail market report extensively covers market segmentation by

Product 1.1 Apparel and accessories1.2 Groceries1.3 Footwear1.4 Personal and beauty care1.5 OthersModality 2.1 Business to business (B2B)2.2 Business to consumer (B2C)2.3 Consumer to consumer (C2C)Geography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Apparel and accessories- The global e-commerce retail market for apparel and accessories is experiencing growth, fueled by several key factors. These include increasing affluence, the trend toward premiumization, and a shift toward organized retail. In India, the domestic lifestyle industry, including apparel, beauty, accessories, and footwear, is projected to reach USD210 billion by 2028. A significant driver of this growth is the Gen Z demographic, heavily influenced by social media trends. Their preference for online shopping is expected to increase, further propelling the market. Gen Z shoppers, known for their desire for the latest fashion trends and willingness to spend on premium products, are a crucial segment for e-commerce retailers. Major players in the industry, such as Ajio, are capitalizing on this trend. Ajio, the retail fashion arm of Reliance, launched Ajio Street in March 2023, offering a wide range of clothing and accessories at affordable prices. The platform aims to offer lower prices, waive delivery charges, and provide a hassle-free return process. The apparel and accessories segment in e-commerce is diverse, catering to various consumer preferences and price points. From affordable fast fashion to high-end luxury items, the market offers something for everyone. Effective use of digital marketing and social media influencers plays a pivotal role in shaping consumer preferences and driving online sales. The global e-commerce retail market for apparel and accessories is set for substantial growth. With the rising influence of Gen Z shoppers, strategic initiatives by major players like Ajio, and the effective use of digital marketing, this segment is poised to thrive in the forecast period. The focus on affordability, convenience, and trend-driven products will continue to attract a diverse and expanding customer base.

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Research Analysis

E-commerce retail market refers to the buying and selling of goods and services online, including daily essentials, luxury products, and electronic devices such as smartphones, tablets, and computer devices. Online shopping has revolutionized the way we purchase items, offering convenience, accessibility, and a wide range of choices. Cross-border e-commerce enables consumers to buy from retailers in different countries. Mobile technologies, including mobile applications and responsive websites, have made online shopping more accessible than ever. E-commerce platforms provide inventory management, order processing, payment integration, and digital payment methods for seamless purchasing experiences. Business-to-Business (B2B) and consumer-to-consumer (C2C) transactions are common in the e-commerce market. Internet penetration continues to drive growth in the e-commerce sector, with voice orders and augmented reality enhancing the shopping experience. E-commerce offers a vast array of products, from everyday basics to luxury items, making it a dynamic and ever-evolving market.

Market Research Overview

E-commerce retail market is experiencing exponential growth with the rise of online shopping. Daily essentials, luxury products, and tech gadgets like Smartphones, Tablet devices, and Computer devices are popular categories. Cross-border e-commerce is expanding, bringing global access to local markets. E-commerce platforms leverage mobile technologies for seamless shopping experiences, while B2B and C2C marketplaces facilitate business transactions. Logistics and digital infrastructure are crucial for efficient delivery services. Data security and cybersecurity are top priorities to ensure safe online transactions. Social media integration and AI technologies like voice recognition offer personalized shopping experiences. E-retailers use payment gateways, digital wallets, and security features to process transactions securely. Retail e-commerce includes apparel and accessories, groceries, and electronic goods. Inventory management, order processing, and payment integration are essential components of e-commerce technology. E-commerce platforms are adopting headless architecture and content delivery networks for faster, more efficient purchasing. The convenience of online shopping, combined with the availability of digital payment methods and advanced technologies like AI, machine learning, and data analytics, make e-commerce an integral part of modern retail. However, challenges like cybercrime and digital fraud require continuous efforts to ensure a secure shopping environment. Internet penetration and the growing popularity of electronic commerce continue to drive market growth. The future of e-commerce includes voice orders, augmented reality, and headless e-commerce, offering a seamless shopping experience for consumers.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductApparel And AccessoriesGroceriesFootwearPersonal And Beauty CareOthersModalityBusiness To Business (B2B)Business To Consumer (B2C)Consumer To Consumer (C2C)GeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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