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Branch Unveils The State of Mobile App Marketing 2025 Report With Key Insights for Southeast Asian Marketers

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PALO ALTO, Calif., Nov. 4, 2024 /PRNewswire/ — Branch, the leading linking and measurement partner for growth-focused teams, in collaboration with Martechvibe, is excited to announce the release of its latest report, The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers. This comprehensive study offers valuable insights into the mobile marketing landscape in Southeast Asia, highlighting trends, challenges and emerging strategies for mobile growth.

“The future of mobile app marketing in Southeast Asia is brimming with potential,” said Vidhur Bhagat, Regional Vice President of Branch for APAC. “As mobile usage continues to surge, businesses are honing their strategies to create personalized, secure and data-driven user experiences. This report highlights the need for marketers to focus on re-engagement, privacy and accurate attribution to stay ahead.”

The report is based on a survey of over 180 industry leaders in finance, retail, hospitality, and healthcare sectors from countries including Indonesia, Singapore, Malaysia, Vietnam, the Philippines and Thailand. It uncovers how businesses are leveraging mobile apps to drive customer engagement, retention and long-term success.

Key Findings

Attribution tools are in high demand, but accuracy matters: 74% of app marketers can now track user engagement metrics in real-time, yet 48% of respondents said accurate attribution is a top mobile app growth challenge.Influencer marketing reigns supreme: 76% of respondents use influencers to acquire new users, with 65% acknowledging the effectiveness of this strategy for driving higher engagement and retention.Ad fraud and security take center stage: 51% of businesses plan to add ad fraud detection tools to their tech stacks, and 76% are prioritizing mobile security and privacy tools as they face increasing challenges around data protection.Key investment areas: 55% of businesses are focused on adding mobile ad optimization tools as the demand for greater personalization grows, while 76% see the integration of privacy-focused solutions as crucial to their future strategies.

Download the Full Report

For a deep dive into the trends shaping mobile marketing in 2025 and beyond, download The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers report.

About Branch
Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. World-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Learn more at www.branch.io.

About Martechvibe
Martechvibe is a leading global digital magazine and trusted authority on marketing technology and customer experience. As the go-to resource for enterprises, marketers, CX professionals and brands, Martechvibe provides critical insights into the evolving adoption of martech and CX solutions that help leaders make informed decisions. Learn more at https://martechvibe.com.

CONTACT:
Paula Mantle
press@branch.io 

 

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DigiKey Expands In-Stock Line Card with Nearly 31,000 New Parts and 97 Suppliers in Q1 2026

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Industry-leading product portfolio grew by more than 387,000 products last quarter

THIEF RIVER FALLS, Minn., April 28, 2026 /PRNewswire/ — DigiKey, the global distribution leader of electronic components and automation products, added nearly 31,000 new stocking products available for fast shipment in Q1 2026. In total, over 387,000 new products were added to the DigiKey system, along with 97 new suppliers across its core business, Marketplace and Fulfilled by DigiKey programs.

“DigiKey has positioned itself as the industry leader with our substantial inventory pipeline and in-stock product availability,” said Mike Slater, vice president of global business development for DigiKey. “By making continued investments in our product portfolio and industry-leading website, we ensure that customers can design and build using the most innovative, new products on the market.”

DigiKey’s commitment to expanding in-stock inventory for fast shipment also enables engineers, designers, makers and procurement professionals to order prototype quantities for fast shipping, avoiding factory lead times and minimum order quantities.

New supplier additions in Q1 include:

Grinn, a full-cycle technology company specializing in the design and development of advanced IoT, embedded solutions and system-on-modules.REV Robotics, which designs, builds and manufactures high-quality robotics technology for builders, students, educators and hobbyists.

DigiKey has more new product introductions (NPIs) on its shelves than any other electronics distributor, allowing customers to build the machines and devices that accelerate progress in industries such as healthcare, AI, energy, industrial automation, sustainability and IoT. Some of the NPIs added in Q1 include:

Microchip’s veryVerilog mini FPGA kit, developed in collaboration with DigiKey’s Academic Program, is designed for university and college students entering the world of embedded systems and digital logic. Advantech’s AFE-R360DVK series ready-to-use vision AI development kits are designed to fast-track vision-based robotics, autonomous machines and AI perception applications.Omron’s G9KD PCB high-power 1,500 VDC relays feature an optional 1b auxiliary contact for monitoring contact failure.RECOM’s discrete power portfolio pairs power ICS and pre-tested SMD transformers with its existing modular power supplies to give engineers greater design control, manage bill-of-material costs and accelerate time-to-market for low-power DC/DC solutions.Renesas’ ForgeFPGA solutions provide programming, emulation and testing functions for the ForgeFPGA families of integrated circuits.Digi’s Wi-SUN solutions allow users to pair Wi-SUN modules, a remote manager, and a router to build, deploy and manage a complete network for smart cities, utilities and industrial IoT.GHI Electronics’ DUELink® smart electronic building blocks are designed to make physical computing fast and accessible for engineers, makers and educators.Digilent’s Analog Discovery Pro 2440/2450 mixed-signal oscilloscopes offer four analog channels with 100 MHz or 200 MHz bandwidth at 12-bit or 8-bit resolution.Analog Devices’ AD408x family of successive approximation register (SAR) analog-to-digital converters (ADCs) features Easy Drive™ inputs and is available in 16-bit and 20-bit versions, with sampling rates up to 20 MSPS and 40 MSPS, respectively.

For more information about the suppliers and products in DigiKey’s portfolio, visit DigiKey.com.

About DigiKey
DigiKey, headquartered in Thief River Falls, Minn., USA, is the global distribution leader of electronic components and automation products. DigiKey delivers the broadest and deepest selection of products available for immediate shipment worldwide, offering more than 18 million components from nearly 3,000 trusted manufacturers. Engineers, designers, builders and procurement professionals rely on DigiKey for innovative digital solutions, design tools and frictionless purchasing experiences that simplify every stage of their projects. Discover more about DigiKey’s electronics distribution, automation solutions and design resources at digikey.com and on Facebook, X, YouTube, Instagram and LinkedIn

Editorial Contact
Laura Stengrim 
DigiKey 
(218) 681-8000 ext. 14489 
laura.stengrim@digikey.com

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SOURCE DigiKey

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ORO Labs Named 2026 ISM Supply Chain Trailblazer

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The Institute for Supply Management recognizes ORO for delivering agentic procurement that executes with the governance Fortune 500 companies demand

SAN FRANCISCO, April 28, 2026 /PRNewswire/ — ORO Labs, the leading procurement orchestration platform for global enterprises, has been named a winner of the Procurement Solution Provider Impact category at the 2026 Supply Chain Trailblazer Awards by the Institute for Supply Management (ISM). The award recognizes organizations setting a new standard for how procurement and supply chain teams operate and deliver measurable business value.

ORO was selected for its work in helping enterprises bring greater accountability to procurement as they deploy agentic AI at scale and build the operational infrastructure to support it. The company’s procurement orchestration platform goes beyond surfacing recommendations, executing complex cross-functional workflows across intake, approvals, sourcing, supplier management, and compliance within governed, auditable pathways that give procurement teams the visibility to move faster without sacrificing rigor.

“Enterprises aren’t experimenting with AI anymore, they’re under pressure to put it to work at scale,” said Sudhir Bhojwani, Co-Founder and CEO of ORO Labs. “We work with leading enterprise teams to deploy agentic AI within a structured procurement model so they can move fast without giving up oversight, and this recognition from ISM reflects what our customers are achieving as they make that shift.”

At the center of ORO’s approach to governed agentic procurement is its AI Agent Builder, which allows procurement teams to deploy autonomous agents without writing code. Agents operate within permission-based pathways connected directly to ERPs, contract databases, supplier risk systems, and approval workflows, with built-in escalation logic that routes decisions to humans when confidence falls below defined thresholds. Many of the top enterprises in the world rely on ORO to orchestrate procurement workflows, and with the AI Agent Builder, customers have reported up to 80% shorter onboarding cycles, 75% fewer manual reviews, and greater process consistency across global operations.

The Supply Chain Trailblazer Award adds to a broader wave of honors for ORO’s leadership in 2026. Lalitha Rajagopalan, Co-Founder and Head of Strategy & GTM at ORO Labs, was named to the Inc. 2026 Female Founders 500 list, honoring the most dynamic female business leaders in the United States who are building enduring companies. ORO’s Sabih Rozales was also named a “Pros to Know” honoree by Supply & Demand Chain Executive, recognizing supply chain leaders who have been turning disruptions into opportunities. Together, these individual recognitions reflect the company’s continued investment in leadership and domain expertise as it scales globally, following its $100M Series C funding announced in March 2026.

For more information, visit orolabs.ai.

About ORO Labs
ORO Labs is a procurement orchestration company on a mission to humanize the procurement experience by coordinating teams, systems, and processes so employees get what they need without frustration. ORO’s AI-powered no-code platform is purpose-built to deliver effortless user experiences that enable businesses to reduce cycle times, decrease risk through end-to-end process visibility, and increase agility in response to change. ORO is trusted by Fortune 500 companies and fast-growing global organizations to automate processes, improve cross-team collaboration, and scale procurement operations. To learn more, visit orolabs.ai.

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SOURCE ORO Labs Inc.

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HFS Research Launches Data Intelligence Suite, Delivering Proprietary Enterprise Intelligence Across AI, GCCs, Buyer Sentiment, and Pricing

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New suite transforms proprietary datasets on AI, global operations, and enterprise investment into actionable intelligence for business leaders

NEW YORK, April 28, 2026 /PRNewswire/ — HFS Research, a leading global research and advisory firm, today announced the upcoming launch of its HFS Data Intelligence Suite, a new set of proprietary intelligence assets designed to help enterprise leaders move beyond fragmented insights and make decisions grounded in real-world data. The suite will be formally launched on May 5, 2026.

As enterprises face increasing pressure to make faster, higher-stakes decisions, many continue to rely on incomplete or inconsistent data, often spread across internal sources, vendor narratives, and static research. While access to information has increased, confidence in that information has not kept pace.

The HFS Data Intelligence Suite addresses this gap by bringing together HFS’s proprietary datasets into a unified, accessible platform that reflects what is actually happening across enterprise technology and operations.

The suite includes:

A library of more than 1,800 real-world AI deployments, enabling leaders to identify what is delivering measurable outcomes across industries and functionsIntelligence on over 1,500 Global Capability Centers (GCCs), providing visibility into how enterprises are structuring and evolving their global operationsThe Enterprise Mandate Index, built on more than 500,000 data points, offering a data-driven view of enterprise priorities and investment trendsThe HFS / HEX Benchmark Suite, delivering independent benchmarks for pricing and performance across services and technology engagements

Together, these assets provide enterprise leaders with a clearer, more comprehensive view of market activity, supporting decisions across AI investment, global operating models, sourcing strategy, and commercial performance.

According to Ashish Chaturvedi, Executive Research Leader at HFS Research and lead for the initiative, “Enterprises are not lacking in data, they’re lacking in usable, connected intelligence. With the Data Intelligence Suite, we are bringing together our proprietary datasets in a way that allows leaders to move beyond isolated insights and see the full picture. This is about enabling faster, more confident decision-making based on what is actually happening in the market.”

The launch of the Data Intelligence Suite reflects a broader evolution in the HFS model—from delivering research and analysis to providing structured, interactive intelligence that can be directly applied to enterprise decisions.

“The analyst model is being overtaken by a simple reality: if your insights aren’t grounded in real data, they won’t survive AI scrutiny,” said Phil Fersht, CEO and Chief Analyst at HFS Research. “This is our move to put proprietary intelligence at the core of how HFS delivers value. The future isn’t more reports, it’s decision-grade intelligence leaders can actually act on.”

Saurabh Gupta, President at HFS Research, added, “The traditional analyst business model is under pressure. Seventy to eighty percent of what analysts produce can now be found through AI tools. The Data Intelligence Suite represents the other twenty percent: proprietary, structured, verified data that enterprises cannot get anywhere else.”

The HFS Data Intelligence Suite will formally launch on May 5, 2026, with demonstrations and previews already being offered to select enterprise leaders and early access provided to a subset of clients. The suite will be available to subscribers, with premium tiers and advisory add-ons for deeper engagement.

About HFS Research
HFS Research is a leading global research and advisory firm helping Fortune 500 companies navigate IT and business transformation. With a focus on bold insights and practical strategies, HFS empowers enterprises to make confident decisions through deep research, demand-side data, and direct engagement with industry leaders. For more information, visit www.hfsresearch.com.

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