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Sports Tourism Market to Grow by USD 771.4 Billion (2024-2028), Driven by Rising Sporting Events, with AI Impacting Market Trends – Technavio

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NEW YORK, Nov. 18, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The global sports tourism market size is estimated to grow by USD 771.4 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  15.2%  during the forecast period. Increasing number of sporting events is driving market growth, with a trend towards development of VR technology. However, cancelation of sports events due to financial constraints  poses a challenge.Key market players include ATPI Ltd., BAC Sports Ltd., DTB Sports Management Ltd., Fanatic Sports Pvt. Ltd., Gala Management Services Ltd., Sports Travel and Tours Pty Ltd., International Sports Management Inc., ITC Travel Group, JTB India Pvt. Ltd., Kintetsu Group Holdings Co. Ltd., Match Hospitality AG, QuintEvents LLC, Sports Tours International Ltd., Sports Travel and Hospitality Group Ltd., Sportsnet Corp. Pty Ltd., The Hospitality Group, Thomas Cook India Ltd., travelOsports, Veda Sports Marketing Pvt. Ltd., and Victory Sports Tours.

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Sports Tourism Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 15.2%

Market growth 2024-2028

USD 771.4 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.87

Regional analysis

Europe, APAC, North America, South America, and Middle East and Africa

Performing market contribution

Europe at 46%

Key countries

US, Germany, UK, France, and Japan

Key companies profiled

ATPI Ltd., BAC Sports Ltd., DTB Sports Management Ltd., Fanatic Sports Pvt. Ltd., Gala Management Services Ltd., Global Sports Travel and Tours Pty Ltd., International Sports Management Inc., ITC Travel Group, JTB India Pvt. Ltd., Kintetsu Group Holdings Co. Ltd., Match Hospitality AG, QuintEvents LLC, Sports Tours International Ltd., Sports Travel and Hospitality Group Ltd., Sportsnet Corp. Pty Ltd., The Hospitality Group, Thomas Cook India Ltd., travelOsports, Veda Sports Marketing Pvt. Ltd., and Victory Sports Tours

Market Driver

The sports tourism market is a thriving industry, with motorsport, cricket, tennis, FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, marathons, triathlons, adventure races, and various other sports events attracting millions of fans and travelers each year. Travel agencies, tour operators, hospitality chains, event management companies, and Olympic host cities form strategic partnerships to provide world-class sports experiences and turn sports events into premier travel destinations. Historical data shows sustained growth in sports tourism, with visitor numbers projected to increase due to the allure of live entertainment and experiences. However, challenges such as seasonal fluctuations, infrastructure limitations, and financial challenges persist. Event organizers must ensure profitability and long-term sustainability by addressing these issues and implementing sustainable practices, eco-friendly initiatives, and conservation efforts. Sports tourists seek adrenaline-fueled experiences, and adventure tourism, safari tourism, and travel & outdoor activities are captivating frontiers for the industry. Destination appeal, visitor experiences, and regional tourism revenues contribute to economic growth. Partnership initiatives between sports industries and tourism practices are essential for overall sustainability and attracting potential tourists to predictable conditions. 

The emergence of Virtual Reality (VR) technology poses potential challenges to the sports tourism industry. VR refers to the generation of interactive and simulated environments using computers and software. This technology enables users to engage in virtual activities, including sports, through simulations. The number of VR applications in sports is growing, with offerings such as Facebook Spaces and VR stadium views. These simulations provide experiences, including suite views, player information, and game rewind features. While still in its early stages, the integration of VR technology in sports could significantly impact the industry by offering alternative ways to experience live events. 

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Market Challenges

The sports tourism market encompasses various segments like Motorsport, Cricket, Tennis, FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, Marathons, Triathlons, Adventure races, and more. Travel agencies, tour operators, hospitality chains, event management companies, and Olympics are key players. Partnership initiatives between these industries and sports events create a premier travel destination for fans and travelers. However, challenges exist. Seasonal fluctuations and infrastructure limitations in arenas, training centers, and recreational facilities impact visitor numbers. Financial challenges for event organizers can affect profitability and long-term sustainability. Pitfalls include unpredictable conditions, carbon footprints, and environmental awareness. Safari tourism offers adrenaline-fueled experience. However, it faces challenges such as eco-friendly initiatives and conservation efforts to ensure overall sustainability for visitors and top-tier athletes. Regional tourism revenues and economic growth are crucial for host cities. In conclusion, the sports tourism market requires strategic partnerships, sustainable practices, and predictable conditions to ensure sustained growth. Event hosting and visitor experiences remain the focus, with a balance between financial success and environmental awareness.Sports tourism relies on the organization of sports events to attract tourists. Hosting such events necessitates significant financial investment. Investors are crucial for funding the management, marketing, and operation of sports leagues. Expenses include marketing costs, player and staff salaries, and infrastructure development. Over the years, these expenses have risen significantly due to the pursuit of broader reach and larger fan bases. Franchise sales in sports leagues like IPL, PSL, and Big Bash League are a common means of securing investor support.

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Segment Overview 

This sports tourism market report extensively covers market segmentation by  

Type 1.1 Domestic sports tourism1.2 International sports tourismProduct 2.1 Soccer tourism2.2 Cricket tourism2.3 Tennis tourism2.4 OthersArea 3.1 Passive sports tourism3.2 Active sports tourismGeography 4.1 Europe4.2 APAC4.3 North America4.4 South America4.5 Middle East and Africa

1.1 Domestic sports tourism-  Domestic sports tourism is a significant segment in the global sports tourism market. This type of tourism involves tourists traveling to sports events within their own countries for participation or spectatorship. Domestic sports tourism includes expenditures on hospitality and merchandise related to the sports event. Many domestic sports leagues take place worldwide, attracting a large number of domestic tourists due to the convenience of regional transportation, uniform currency, and cultural familiarity. Governments and sports teams are facilitating fan travel between venues, such as Qatar’s Doha Metro and free shuttle buses. The growth of domestic sports tourism is driven by the expansion of developing economies, offering economic opportunities and regional benefits. The domestic sports tourism market is projected to experience year-over-year growth rate during the forecast period, making it an attractive segment for investors. Familiarity with a country’s tourism policies, government rules, and adventure sports risks also contribute to its growth.

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Research Analysis

The sports tourism market is a thriving industry that brings together the excitement of sports and the allure of travel. Motorsport, cricket, tennis, and soccer are just a few of the popular sports that attract fans and travelers from around the world. Major events like the FIFA World Cup and UEFA Champions League draw massive crowds, boosting the economies of host cities and countries. Partnership initiatives between sports industries and tourism sectors have led to innovative event hosting and enhanced visitor experiences. Destination appeal and sustained growth are key factors in becoming a premier travel destination for sports fans. Leisure travelers also seek unique experiences, making sports events an integral part of their itinerary. Marathons, triathlons, and other endurance races offer participants and spectators a challenging and rewarding experience. Basketball, baseball, hockey, and other sports continue to captivate audiences and contribute to the growth of the sports tourism market.

Market Research Overview

The sports tourism market encompasses various segments, including Motorsport, Cricket, Tennis, FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, Marathons, Triathlons, Adventure races, and more. Travel agencies, tour operators, hospitality chains, event management companies, and Olympic games are key players in this industry. Strategic partnerships and event hosting in premier travel destinations offer sustained growth and experiences for fans and travelers. Sports tourists seek adrenaline-fueled adventures, live entertainment, and value-added services. Historical data projects a captivating frontier for this market, with segments covered including Basketball, Baseball, Hockey, Soccer, and more. However, pitfalls and challenges include seasonal fluctuations, infrastructure limitations, financial challenges for event organizers, and the need for sustainable practices and eco-friendly initiatives. Safari tourism is an emerging trend, offering unique experiences and contributing to regional tourism revenues and economic growth. The market’s long-term sustainability relies on predictable conditions, travel and outdoor activities, and a focus on overall sustainability, including sustainable practices, conservation efforts, and environmental awareness to minimize carbon footprints and maintain visitors’ interest. Top-tier athletes and host cities also play a significant role in attracting potential tourists and enhancing the market’s profitability.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeDomestic Sports TourismInternational Sports TourismProductSoccer TourismCricket TourismTennis TourismOthersAreaPassive Sports TourismActive Sports TourismGeographyEuropeAPACNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Zifo Transforms Ontology Engineering with AI-Powered Intelligent Automation

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Advanced AI solution speeds up ontology creation by 80%, generating structured, interoperable knowledge models for science-driven organizations.

CAMBRIDGE, Mass. and CAMBRIDGE, England, April 30, 2026 /PRNewswire/ — Zifo, the leading global enabler of AI and data-driven enterprise informatics for science-driven organizations, has developed an Intelligent Automation solution for Ontology Engineering, which is designed to seamlessly generate structured, interoperable knowledge models while accelerating ontology creation by 80%.

Overcoming the Bottlenecks of Manual Ontology Creation

Manual ontology creation in the biopharma industry has traditionally been a time-consuming process that requires specialized expertise. Organizations frequently struggle with semantic ambiguity, complex integration challenges, and limited scalability, resulting in workflows that can take weeks to complete. Zifo’s AI-powered automation tackles these challenges head-on by eliminating 80% of the manual work through automated class generation, description creation, and precise IRI mapping.

Addressing the Complexities of Semantic Knowledge

Developing comprehensive knowledge models often demands deep domain expertise to define relationships and align terminology. Zifo’s intelligent solution overcomes this by providing an AI-guided workflow featuring an intuitive interface, meaning specialized ontology engineering knowledge is no longer required. By leveraging LLM-powered generation, the solution creates precise definitions with a deep understanding of domain-specific context, while generating standardized synonyms and establishing controlled vocabulary alignment to eliminate inconsistent terminology.

A Solution Designed for Scalable Scientific Data Modeling

The AI-powered solution addresses critical format compatibility and integration points in ontology management:

Seamless Integration: Automated mapping connects directly to established ontologies, including NCIT, CHEBI, OBI, and EFO, via BioPortal and OLS APIs.Massive Scalability: Parallel processing and batch operations empower teams to execute large-scale ontology projects without performance limitations.Automated Hierarchies: The AI autonomously generates semantic relationships and parent-child hierarchies based on domain context and predefined relation vocabularies.Format Compatibility: The solution produces direct OWL/RDF exports with proper URIs, ensuring seamless downstream integration.

Unique Features include:

Multi-Source Integration: The solution combines BioPortal, OLS, and EMBL-EBI APIs to guarantee comprehensive ontology coverage.Intelligent Ranking System: The system uses AI-powered relevance scoring and justification for precise ontology mappings.Precise IRI Mapping: It ensures that each generated class is linked to the correct IRI, directly promoting semantic web compatibility.Human-in-the-Loop Design: The solution automates repetitive tasks while maintaining vital expert oversight.End-to-End Workflow: Users are guided through a complete pipeline, from initial domain knowledge input straight to exportable OWL files.Visual Knowledge Graph: An interactive graph visualization allows for intuitive relationship exploration and validation.Multi-Format Exports: Provides seamless export options in CSV, OWL, or HTML Ontograph formats for downstream use, collaboration, and visualization.

Strategic Value Across the Scientific Chain

This solution breaks down the traditional barriers of data structuring. Built on a robust backend of Python, LangChain, and leading LLM models, alongside a frontend framework using Next.js 15 and Cytoscape.js for graph visualization, the solution is highly adaptable. Furthermore, future optimization enhancements will include provisions for uploading user-defined classes or semi-ready ontologies.

About Zifo

Zifo is the leading global enabler of AI and data-driven enterprise informatics for science-driven organizations. With expertise spanning research, development, manufacturing, and clinical domains, Zifo serves a diverse range of industries including Pharma, Biotech, Chemicals, Food and Beverage, and more. Trusted by over 190 organizations worldwide, Zifo is the partner of choice for advancing digital scientific innovation.

For more information, visit www.zifornd.comhttps://zifornd.com/practical-ai-blueprints/

Logo: https://mma.prnewswire.com/media/2731415/Zifo_Technologies_Logo.jpg

 

View original content:https://www.prnewswire.com/news-releases/zifo-transforms-ontology-engineering-with-ai-powered-intelligent-automation-302758975.html

SOURCE Zifo Technologies

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UNC-Chapel Hill establishes ‘Carolina in the Capital’ with new Washington, D.C. office

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CHAPEL HILL, N.C., April 30, 2026 /PRNewswire/ — The University of North Carolina at Chapel Hill has opened a new office in Washington, D.C., establishing an expanded presence for the University in the nation’s capital and creating exciting opportunities for students, faculty, staff and alumni.

Located at 101 Constitution Avenue NW, the 10,861-square-foot space – coined “Carolina in the Capital” – will support a variety of functions, including educational programming for undergraduate and graduate students, alumni relations and engagement with government partners.

As a leading R1 university, UNC-Chapel Hill annually attracts more than $1.6 billion to the state’s economy to fund research that creates a better quality of life for all its citizens. More than 60% of UNC-Chapel Hill’s total research funding comes from federal sponsors with the majority of that federal funding coming from the National Institutes of Health (NIH), which is based in the Washington area.

“Carolina in the Capital is a state-of-the-art facility that reflects our commitment to creating experiential learning opportunities for our students and faculty,” said Chancellor Lee H. Roberts. “The space is designed as an immersive learning environment where students can translate classroom knowledge into hands-on experience, which has never been more important. The facility also strengthens our ability to support engagement between our staff, alumni, policymakers and partners.”

Supporting students participating in Carolina’s Washington-based academic programs is a priority. For years, students and faculty have relied on temporary or borrowed spaces across the city. The new office provides a permanent home where students can gather, learn and build community while living and studying in Washington. A robust schedule of classes and events will fill the space throughout the year.

The Washington, D.C. region is home to the largest concentration of out-of-state Carolina alumni anywhere in the country. The new office creates a dedicated space to strengthen those connections and support networking, mentorship, professional development and community-building among D.C.-based Tar Heels.

The space will also serve as a platform to bring Carolina’s research and academic expertise into closer conversation with policymakers, industry leaders and member organizations. Carolina is the nation’s 11th largest university in the country based on research volume with primary federal funding coming from NIH and the National Science Foundation (NSF), both based in the D.C. area. Carolina is a proud member of the Association of American Universities (AAU) and the Association of Public & Land Grant Universities (APLU), which are both based in Washington.

The office is funded entirely through the UNC-Chapel Hill Foundation and does not use any state appropriations.

You can view additional photos of the space here.

Media Contact: UNC Media Relations, 919-445-8555, mediarelations@unc.edu

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SOURCE University of North Carolina at Chapel Hill Office of Communications

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Investing.com Acquires Stonki to Accelerate Its Entry into the Agentic AI Era

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The acquisition strengthens Investing.com’s AI capabilities, advancing a next-generation research assistant that can analyze markets, generate insights, and guide investors in real time

NEW YORK, April 30, 2026 /PRNewswire/ — Investing.com, one of the world’s largest financial platforms used by more than 60 million investors each month, today announced the acquisition of Stonki, an AI-powered investing assistant designed to help traders turn ideas into structured, actionable trading plans.

The move marks a major step in the company’s evolution toward agentic AI, strengthening its ability to deliver faster, deeper, and more actionable market insights to a growing base of more than 300,000 paying subscribers across its InvestingPro suite, the company’s premium subscription offering for advanced market data, tools, and AI-driven insights.

Over the past 12 months, nearly 3 million users have used WarrenAI, Investing.com’s AI-powered financial research assistant launched last year, to perform market analysis, making AI a central entry point into the platform’s ecosystem. With the addition of Stonki, the company is moving beyond traditional AI tools toward agentic systems that can proactively guide users through the investment process.

“We’re entering the age of agentic AI, where the technology moves beyond just answering questions to actively helping investors think, analyze, and act,” said Omer Shvili, CEO of Investing.com. “Bringing Stonki.ai into the fold accelerates our goal of building an agentic platform that will serve as a 24/7 analyst for our users. We are developing this to be more than just a tool; it will be a partner that identifies opportunities, tracks unfolding situations, and surfaces trade ideas even when the user isn’t active—giving our users the kind of edge that was previously only available to professional investors.”

Founded in 2025, Stonki is developing a new category of ‘agentic’ AI for investing, enabling users to turn investment ideas into fully defined strategies with entry and exit conditions, risk management rules, and continuous monitoring.

“We started Stonki because, as investors and traders ourselves, we knew how much time and focus it takes to stay on top of the market and properly manage a day trade, a swing trade, an investment idea, or a portfolio,” said Ulas Bilgenoglu and Itay Verkh, co-founders of Stonki. “We set out to build AI that could carry part of that load by continuously monitoring the market, turning ideas into structured strategies, and helping users make better decisions with clear entry and exit conditions, disciplined risk management, and ongoing tracking. Joining Investing.com gives us the scale, data, reach, and strong AI foundation to accelerate that vision. Together, we can create an experience where AI helps users stay ahead of the market, manage risk, and act with greater confidence.”

The acquisition expands Investing.com’s AI capabilities across both technical and fundamental investing workflows. Stonki’s technology is built around persistent, real-time intelligence, continuously monitoring markets, tracking user-defined strategies, and alerting investors when conditions align, rather than relying on one-off prompts or static analysis.

For active traders, the platform is evolving into a real-time analysis engine designed to support high-frequency decision-making with precision and speed. For long-term investors, it is becoming a central hub for research, enabling users to evaluate opportunities, set personalized alerts, and monitor portfolios based on their individual investment strategies.

Users will be able to define specific conditions, such as a stock crossing a long-term moving average, and have the AI continuously monitor the market, analyze relevant signals, and surface actionable insights in real time. The system will also review portfolios on an ongoing basis, helping investors avoid potential losses and uncover new opportunities aligned with their strategy.

This latest step builds on Investing.com’s broader strategy of expanding its AI-powered suite, including WarrenAI, ProPicks AI, and its recently launched AI Chart Analysis, all aimed at delivering faster, more accurate and more actionable insights to investors.

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SOURCE Investing.com

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