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Home Services Market size is set to grow by USD 6.54 trillion from 2024-2028, increasing influence of digital media boost the market- Technavio

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NEW YORK, Nov. 25, 2024 /PRNewswire/ — The global home services market size is estimated to grow by USD 6.54 trillion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 40.34% during the forecast period. Increasing influence of digital media is driving market growth, with a trend towards increasing number of startups entering the market. However, high competition among vendors poses a challenge. Key market players include Amazon.com Inc., Angi Inc., AskforTask Inc., Frontdoor Inc., Gapoon Online Consumer Services Pvt. Ltd., Helpling GmbH and Co. KGA, Home Depot Inc., Home Reno Pte. Ltd., Johns Lyng Group Ltd., MyClean Inc., Oneflare Pty Ltd., Paintzen Inc., Porch.com Inc., SC Pointer Systems Srl, Super Home Inc., TaskEasy Inc., Taskrabbit Inc., The ServiceMaster Co. LLC, Urbanclap Technologies India Pvt. Ltd., and Zauba Technologies and Data Services Pvt. Ltd, Amazon Home Services, American Home Shield, TruGreen Limited, Chemed Corp, The Maids International, Inc.

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Home Services Market Scope

Report Coverage

Details

Base year

2023

Historic period

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 40.34%

Market growth 2024-2028

USD 6541.8 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

28.93

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 47%

Key countries

US, China, Germany, India, and UK, Canada, France, Australia, Japan, South Korea

Key companies profiled

Amazon.com Inc., Angi Inc., AskforTask Inc., Frontdoor Inc., Gapoon Online Consumer Services Pvt. Ltd., Helpling GmbH and Co. KGA, Home Depot Inc., Home Reno Pte. Ltd., Johns Lyng Group Ltd., MyClean Inc., Oneflare Pty Ltd., Paintzen Inc., Porch.com Inc., SC Pointer Systems Srl, Super Home Inc., TaskEasy Inc., Taskrabbit Inc., The ServiceMaster Co. LLC, Urbanclap Technologies India Pvt. Ltd., and Zauba Technologies and Data Services Pvt. Ltd., Amazon Home Services, American Home Shield, TruGreen Limited, Chemed Corp, The Maids International, Inc.

Market Driver

The home services market is experiencing significant growth due to an increase in seed funding for startups. For instance, Urban Company and Housejoy, both tech-enabled home services marketplaces, have raised substantial investments in recent years. Urban Company secured Series F funding of USD255 million in June 2021, while Housejoy raised USD35 million in 2020. These funds are being used to expand their business operations. Startups are attracting consumers with attractive offers and interactive platforms. Airtasker, Askfortask, and Housejoy are some startups offering general services, connecting consumers to service providers for short-term, non-professional projects. Handy, Helpling, and MyClean are examples of startups providing on-demand home cleaning services through online booking. Houzz Inc., The Porch Company, and Pro.com help consumers connect with professional contractors for various household improvement projects. The rise in the number of startups is a major factor driving the growth of the home services market. These companies are offering innovative solutions, making it more convenient for consumers to access home services. The availability of a wide range of services under different categories is also contributing to the market’s growth. Overall, the home services market is expected to continue growing due to the increasing number of startups and the investments they are receiving. 

Home services market is witnessing significant trends with the rise of virtual versions of physical entities on platforms like Microsoft Azure. This includes maintenance, repair, and improvement activities for homes, covering cleaning, landscaping, plumbing, electrical work, remodeling, and more. Homeowners, renters, and property managers prioritize safety, comfort, aesthetic appeal, and energy efficiency. Ageing housing stock and DIY trends call for technological disruptions, regulatory difficulties, labour shortages, and price wars. Seasonal variations impact demand for services like plumbing, electrical repairs, HVAC maintenance, appliance repairs, home improvement, renovations and remodeling, carpentry and woodworking, and cleaning services. Environmental considerations are a growing concern, with eco-friendly practices and energy-efficient solutions gaining popularity. 

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Market Challenges

The home services market is characterized by intense competition among regional and international players. Factors driving competition include acquisitions, expansions, and marketing efforts. New startups entering the market are expected to intensify competition. The market is highly fragmented with numerous unorganized vendors, leading to issues such as inconsistent service quality, lack of transparency, and delayed performance. These challenges, along with price wars among vendors, may erode profit margins and force smaller businesses to exit. Additionally, local brick-and-mortar stores pose significant competition. These factors may hinder the growth of the global home services market.In the Home Services Market, providing safety, comfort, and aesthetic appeal to consumers’ homes is crucial. However, challenges such as ageing housing stock, DIY trends, changing lifestyles, and regulatory difficulties persist. Labour shortages and technological disruptions also impact the industry, with environmental considerations and price wars adding to the complexities. Plumbing services, electrical repairs, HVAC maintenance, appliance repairs, home improvement, renovations, and remodeling, carpentry and woodworking, cleaning services, and healthcare offerings continue to be in demand. Digitalization, through e-commerce platforms and cloud-based solutions, has disrupted traditional business models. Companies like Ginger, One Medical, Zimmber, Timesaverz, and others have entered the fray, offering non-cellular healthcare, internet-based services, and m-commerce platforms. Smartphones have become essential tools for consumers and businesses alike, enabling on-demand services and real-time communication.

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Segment Overview 

This home services market report extensively covers market segmentation by

Type 1.1 Home care and design1.2 Repair and maintenance1.3 HWB1.4 OthersDeploymentServiceGeography 2.1 APAC2.2 North America2.3 Europe2.4 South America2.5 Middle East and Africa

1.1 Home care and design- The home care and design segment generates revenue through services including interior designing, pest control, deep cleaning, sofa cleaning, laundry services, glasswork, woodwork, waterproofing, masonry, and carpentry. This market is fragmented with numerous small and large players offering various home care and design services. For instance, TaskRabbit Inc. Provides house cleaning and furniture assembly, Helpling offers cleaning and furniture assembly in multiple cities, Cleanly specializes in laundry and dry-cleaning, and Serviz offers a wide range of cleaning services. Amazon also entered the market with offerings in deep cleaning, carpet cleaning, tile cleaning, grout cleaning, and gutter cleaning. The market’s growth is driven by an increasing number of vendors and their business expansions in the segment.

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Research Analysis

The Home Services Market is experiencing significant growth in the digital age, with the rise of online platforms and cloud-based solutions transforming the industry. Services such as home cleaning, landscaping, maintenance, repair, and improvement activities are now easily accessible through non-cellular and m-commerce platforms. The Internet and digitalization have made it possible for consumers to book appointments, track progress, and manage their homes more efficiently. Homeowners can now avail of services like plumbing, electrical work, and remodeling through e-commerce platforms, offering convenience and transparency. Companies have embraced cloud-based solutions like Microsoft Azure to offer virtual versions of their services, allowing for remote consultations and virtual assessments. The physical entity of home services is being complemented by these digital offerings, providing a more comprehensive and convenient experience for consumers. Services like Ginger, One Medical, and Zimmber, among others, are leading the charge in this digital transformation. They cater to various needs, from health and welfare to home cleaning and maintenance. Timesaverz and similar platforms are making it easier for homeowners to manage their homes and schedules, while healthcare providers are leveraging technology to offer telemedicine and remote consultations. The future of home services is a blend of physical and digital offerings, providing consumers with greater convenience, accessibility, and value.

Market Research Overview

The Home Services Market is a dynamic and growing industry that caters to various needs of homeowners, renters, and property managers. This market includes a wide range of services such as home cleaning, landscaping, plumbing, electrical work, remodeling, and maintenance activities. With the increasing trend of digitalization and e-commerce, the market has seen the emergence of mobile and m-commerce platforms, cloud-based solutions, and virtual versions of physical entities. Non-cellular devices like smartphones have become essential tools for booking appointments and managing services online. The market serves diverse customer segments, including homeowners, renters, and property managers, who seek to ensure safety, comfort, aesthetic appeal, and maintenance of their homes. The Ageing Housing Stock and DIY trends present opportunities for growth, while regulatory difficulties, labour shortages, and technological disruptions pose challenges. Environmental considerations and price wars are also significant factors influencing the market. Services offered include plumbing, electrical repairs, HVAC maintenance, appliance repairs, home improvement, renovations and remodeling, carpentry and woodworking, and various cleaning services such as house cleaning, carpet cleaning, window cleaning, and gutter cleaning.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeHome Care And DesignRepair And MaintenanceHWBOthersDeploymentServiceGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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American Binary Sets New Standard in Post-Quantum Cryptographic VPNs with Symbolic Proof and Attestation

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WASHINGTON, July 21, 2026 /PRNewswire/ — American Binary, a leader in deep-tech cybersecurity, today announced an independent attestation regarding the validity of all 120 security properties of MaxKyber, their network protocol at the heart of their Ambit Client enterprise VPN, now third-party verified to comply with all Commercial National Security Algorithm Suite 2.0 (CNSA 2.0) requirements. This landmark verification is the result of an exhaustive private peer-review of their symbolic proof (Tamarin + ProVerif) and engineering documentation conducted by industry luminaries Dr. Joe Kiniry, PhD and Dr. Tom Shrimpton, PhD, both with long careers in academia and industry, including time at Galois as Principal Scientists.

“No known VPN — post-quantum or classical, deployed or research — has been subjected to specification and formal verification of comparable depth.” – Dr. Joe Kiniry, PhD and Dr. Tom Shrimpton, PhD

In a landscape defined by emerging quantum threats and unproven solutions, this formal third-party verification differentiates MaxKyber from traditional or hybrid solutions by providing certainty in engineering and compliance with National Security requirements. MaxKyber provides the world with long-term full post-quantum security unlike shorter-term temporary solutions such as hybrids (which mix classical and post-quantum encryption). This breakthrough marks a transition from speculative security to a foundation of verified, provable resilience, establishing a new global benchmark for secure communications.

“While organizations today are increasingly recognizing the significance of PQC, American Binary has been preparing for a post-quantum world for seven years. The result is a resilient foundation for secure operations, today and in the post‑quantum future” – Oracle

Additionally, American Binary signed ACM Turing Award winner Whitfield Diffie, cryptographic pioneer and co-inventor of the Diffie-Hellman key exchange, as a key advisor. Whitfield joins the ranks of existing cryptographic advisors Bruce Schneier and Brian LaMacchia.

“Buy American Binary and you’ll be safe”

– Whitfield Diffie at Quantum.Tech World 2026

Key security pillars of the MaxKyber attestation include:

Protection against “Harvest Now, Decrypt Later” (HNDL): By utilizing purely CNSA 2.0 algorithms, including ML-KEM-1024 without any classical key exchange variants, MaxKyber secures today’s data against decryption by quantum adversaries.Comprehensive Symbolic Verification: The attestation covers 120 security properties across 11 critical categories, including secrecy, authentication, forward secrecy, identity hiding, and resistance to Replay, Denial of Service, Resource Exhaustion, and Key Compromise Impersonation.Architectural Stability: Beyond its post-quantum cryptographic core, MaxKyber’s protocol architecture is rooted in well-established, operationally proven design patterns, retaining their performance and simplicity.

This foundational security architecture provides the necessary reliability to enable significant performance breakthroughs in the field and the following four key impacts.

Impact I: Unambiguous Security and Mitigation of “Harvest Now, Decrypt Later”

MaxKyber achieves the end-state of post-quantum cryptographic purity by utilizing a pure CNSA 2.0 post-quantum key exchange, without using any classical cryptography, hybrid cryptography, or legacy key exchange variants. Instead, American Binary’s more modern key exchange utilizes ML-KEM-1024 operations to replace the Diffie-Hellman Key Exchange. This approach ensures that modern enterprises are not tethered to the vulnerabilities of legacy components or negative market reactions to hybrid solutions being partially broken. If the classical encryption in hybrid solutions is verifiably broken, markets likely will not wait for forensics to determine whether the rest of the solution remains intact; reputation damage and capital flight will occur immediately.

MaxKyber exclusively employs CNSA 2.0 approved algorithms, specifically ML-KEM-1024 (FIPS 203), AES-256-GCM, and SHA-512/256. This construction provides the highest level of security available today without any loss of existing security properties.

Impact II: Optimal Performance from Mobile and Lossy Environments to High-Performance Scenarios

Historically, high-security protocols have suffered from significant system latency, creating a bottleneck for edge computing and mobile workforces. MaxKyber eliminates these traditional performance trade-offs, enabling high-performance security at the network’s most vulnerable points. One partner benchmarked Ambit Client, powered by MaxKyber, to have 70% faster download speeds than a comparable classically encrypted enterprise VPN.

The MaxKyber protocol optimizes efficiency through an “Authenticated Key Exchange” (AKE) which achieves mutual authentication in a single round trip, dramatically reducing the data burden on the network.

Quantifiably, the AKE saves approximately 4,600 bytes per handshake compared to the next best option. This ultra-low overhead ensures that robust post-quantum security functions reliably on mobile devices and in lossy environments where traditional, bulkier PQC handshakes consistently fail. Reliability in the field is a prerequisite for everything from remote work to warfighting environments, and MaxKyber’s AKE directly facilitates such operational readiness.

Additionally, MaxKyber is well suited for high-performance scenarios such as AI workloads, work with 3D models, and more thanks to Vector Packet Processing and Data Plane Development Kit further reducing overheads to the technical minimums and enabling line-rate speeds for server-to-server use cases.

Impact III: Compliance Savings

As the cost of compliance and diligence cycles for critical infrastructure continues to escalate, proofs can be a shortcut for approval. For CISO and Legal departments, formal verification provides a transparent, “glass-box” view of security that goes beyond traditional testing.

For integration partners, this symbolic proof significantly reduces diligence cycles. By providing an exhaustively checked security profile, American Binary allows partners to shorten the lengthy, costly investigative phases usually required for new cryptographic implementations. Verified compliance is transformed from a hurdle into a catalyst for product development.

Impact IV: R&D Acceleration

For engineering teams looking to integrate this technology and/or customize it, American Binary’s documentation serves as a powerful force multiplier. By providing pre-verified, exhaustive, and high-quality documentation, American Binary provides an extraordinary shortcut to rapid integration.

The scale of the documentation and formal models provided to partners is unprecedented in the VPN industry. This rigorous approach allows integration partners to save months, if not years, of R&D effort.

MaxKyber provides more than just a secure tunnel; it delivers a fully documented, mathematically proven blueprint that accelerates the transition to a quantum-safe future. With MaxKyber, American Binary has rewritten the industry standard for post-quantum network security.

About American Binary

American Binary is a leader in deep-tech cybersecurity, specializing in the development of CNSA 2.0 post-quantum cryptographic solutions. Through advanced rigor and high-performance engineering, American Binary provides the provable foundations for secure, resilient communication in the quantum era.

Learn more at www.ambit.inc

CONTACT: sales@ambit.inc 

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MetaOptics to Deploy its Direct Laser Writer at the University of Arizona’s Center of Semiconductor Manufacturing to Advance its U.S. Expansion

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SINGAPORE, July 21, 2026 /PRNewswire/ — MetaOptics Ltd (Catalist: 9MT) (“MetaOptics” or the “Company,” and together with its subsidiaries, the “Group”), announced that it has entered into an agreement to deploy its key metalens Direct Laser Writer (“DLW”) system at the University of Arizona’s Center of Semiconductor Manufacturing (the “University”). The agreement marks a critical step in advancing its U.S. expansion strategy and its collaborative research with world-class semiconductor stakeholders in Arizona. Installation of the DLW is expected to commence in 2027.

The DLW is designed for a 4-inch wafer to enable quick prototyping and fabrication of metalens samples within weeks. It also supports small-volume production for pilot builds and customer demand evaluation, enabling partners to iterate faster and move from concept to product more efficiently. The deployment of the Company’s DLW will allow prospective customers in the U.S. to physically witness the system in action for their metalens prototyping needs. It will also support collaborative research and evaluation by the University’s researchers under the guidance of Dr. Krishna Muralidharan of the University of Arizona’s Department of Materials Science and Engineering. MetaOptics expects the deployment to generate user feedback and user demonstration opportunities, providing further technical validation of its metalens equipment and products, and serve as a launchpad to scale commercial production and collaboration in the U.S. market.

The deployment of its DLW serves as a key milestone for MetaOptics’ U.S. expansion strategy, prospective U.S. customer engagement, and commercialization roadmap. It also positions the Group to support emerging U.S. initiatives in silicon photonics, co-packaged optics, and integrated photonics, where its metalens technology is directly applicable. The DLW will anchor a “mini foundry” at the University for small-volume, quick turnaround prototyping. Beyond research, the installation serves a commercial purpose: a U.S. demonstration site where potential distributors, universities, and research institutions can physically witness the DLW in operation. It will also produce metalens samples for prospective customers’ evaluation. With Arizona’s fast-growing semiconductor ecosystem home to world-class manufacturers and suppliers, the Company aims to leverage its presence at the University and the wider ecosystem to deepen engagement with prospective industry partners and end customers.

MetaOptics Executive Chairman Thng Chong Kim commented: “By placing our Direct Laser Writer within a world-class semiconductor research environment in Arizona, we will be able to strengthen technical validation and gather valuable user feedback. It also supports our ongoing engagements with potential industry partners and end-customers while showcasing our metalens manufacturing equipment to prospective distributors and institutions across the United States. We believe this deployment reinforces our broader U.S. expansion efforts and deepens our engagement in Arizona’s world-class semiconductor ecosystem.”

About MetaOptics Ltd

MetaOptics Ltd (Catalist: 9MT) is a semiconductor optics company pioneering glass-based metalens solutions enhanced by AI-driven image processing. Using advanced optical design and a scalable 12-inch DUV lithography process, it powers next-generation applications in CPO, mobile, AR VR, automotive, and other emerging markets. Find out more at www.metaoptics.sg.

Forward-Looking Statement

This press release contains forward-looking statements which can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “likely to,” “potential,” “continue” or other similar expressions. Any statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s growth strategies, its future business development, results of operations and financial condition, its research and development efforts, its ability to attract and retain customers, and its ability to establish and maintain relationships with suppliers and business partners; and assumptions underlying or related to any of the foregoing. All information provided in this press release is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

Singapore (HQ)
Metaoptics Technologies Pte Ltd. 81 Ayer Rajah Crescent, #01-45 Singapore 139967

United States
Metaoptics Inc. (USA) 1 Ferry Building, Suite 201 San Francisco, CA 9411

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11:11 Systems Announces Strategic Partnership with Cato Networks to Deliver SASE Solution for Distributed Enterprises

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New Managed Secure Access Service Edge (SASE) solution combines SD-WAN, cloud-native networking and security capabilities with 11:11’s connectivity, cyber resilience and cloud expertise

SYDNEY, July 22, 2026 /PRNewswire/ — 11:11 Systems, a leading managed infrastructure solutions provider, today announced the global availability of its 11:11 Managed Secure Access Service Edge (SASE) solution and a new strategic partnership with Cato Networks.

11:11 Managed SASE is a fully managed secure connectivity solution leveraging Cato Networks AI-native network security platform. This solution brings together intelligent SD-WAN, cloud-delivered security and global connectivity into a single offering. It enables organisations to simplify and secure access across branch offices, data centres, users and cloud environments, reducing complexity without sacrificing performance or control.

Built on the Cato Networks cloud-native SASE platform, 11:11 Managed SASE combines zero trust network access (ZTNA), firewall as a service (FWaaS), secure web gateway (SWG), cloud access security broker (CASB), advanced threat protection and centralised visibility into a unified managed experience. 11:11 also delivers 24x7x365 monitoring and support, incident management integration and operational accountability to help customers limit vendor sprawl, increase agility and free internal teams to focus on higher-value priorities.

The offering is backed by 11:11’s broader networking, cloud and cyber resilience capabilities. Through its global backbone, carrier-agnostic connectivity options and integrated portfolio spanning cloud, backup, disaster recovery and security services, 11:11 gives customers a practical path to modernise network and security architecture while strengthening resilience across the business.

“Enterprises are under pressure to support users, applications and locations that are more distributed than ever, while limiting complexity and improving security,” said Justin Giardina, CTO, 11:11 Systems. “Our Managed SASE solution provides customers with a unified approach to modernising networking and security, along with the visibility, support and flexibility they need to thrive in a rapidly changing environment.”

According to Karl Soderlund, global channel chief, Cato Networks, “As enterprises move beyond fragmented legacy networking and security stacks, they need a simpler way to gain visibility, context and control across hybrid work environments and reduce the operational burden on IT. Through our partnership, we can address these challenges head on and deliver end-to-end visibility and protection in a single service built for the reality of modern work.”

The joint offering is well suited for distributed enterprises, multi-site organisations, hybrid workforce initiatives, SD-WAN refreshes, security modernisation efforts and businesses with limited IT resources. 11:11 meets customers where they are by supporting existing environments, simplifying multi-vendor operations and serving as a single provider accountable for network, security, cloud and data integration.

This partnership expands 11:11’s Network as a Service portfolio and follows Forrester’s inclusion of 11:11 Systems in its report, “The Secure Access Service Edge Services Landscape, Q1 2026.”

About 11:11 Systems

11:11 Systems is a managed infrastructure solutions provider that empowers customers to modernise, protect and manage mission-critical applications and data, leveraging 11:11’s resilient cloud platform. Learn more at www.1111Systems.com and follow 11:11 on LinkedIn.

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