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Stickler First With Live Commerce Analytics App in TikTok Shop App Store

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Optimization technology offers TikTok Shop Live sellers viewer insights to boost sales

NEW YORK, Nov. 25, 2024 /PRNewswire/ — Stickler today announced its launch as the first – and only – Live Selling Analytics Platform in the TikTok Shop App Store.

With TikTok Shop rapidly expanding its global footprint in live commerce, Stickler’s app sets a new standard for data-driven optimization, enabling brands, agencies and sellers to scale their live selling with ease and at very low cost. Stickler’s solution also supports every local language where TikTok Shop operates to empower sellers worldwide by providing unparalleled insights into their live stream performance.

“We’ve tracked over 100,000 hours of Live Commerce and understand the best practices of live selling and what makes it work. We’re very happy to partner with TikTok Shop to release our technology through the App Store to help merchants in the U.S. when going live on TikTok Shop,” said Stickler founder and CEO Fionn Hyndman.

TikTok Shop guards its total retail sales closely, but Hyndman said he expects TikTok Shop will be delivering over $3 billion a month in GMV in the U.S. over November and December, and the number of live streams and session length should increase 30-60%, month-on-month.

“We think it’s safe to say that clients who go live are seeing it generate a return,” Hyndman said. “Very few sellers are optimizing their live selling for TikTok’s algorithm or the consumer. They need a tool like Stickler to give them the insight they lack. Insights drive effectiveness. Effectiveness drives results. And results drive spend. It has always been that way.”

TikTok Shop’s Product Lead noted Stickler’s app is the “best-in-class product that I’ve seen so far on the market when it comes to serving a global market and the challenges and nuances that come with Eastern and Western markets.”

Hyndman and team have been offering Stickler’s custom app to brands in Southeast Asia since 2023, working with some of the region’s leading traditional and direct-to-consumer brands. The Stickler live-selling app is now available now in the U.S. TikTok Shop App Store and across all TikTok Shop markets globally through custom application.

For further information about the company and its services, visit http://www.stickler.live/ or please contact;

Fionn Hyndman  hello@stickler.live

STICKLER FACT SHEET

Founded in 2022, Stickler is a software-as-a-service platform focused on live commerce optimization. Stickler combines cutting-edge analytics with scalable optimization tools. Its three flagship products –Stickler, LiveScope, and LiveStage – empower brands to maximize their live selling results efficiently and effectively.

Key Features of Stickler’s TikTok Shop Integration

Exclusive Analytics for Live Selling: Stickler is the only platform providing comprehensive analytics for TikTok live streams, capturing video, audio and engagement metrics.

Auto-Reporting: Automatically generates detailed post-stream reports, including sales data, audience engagement and actionable insights.

Real-Time Monitoring: Seamlessly connects to clients’ TikTok Shop accounts to capture every stream and track likes, comments, shares, follows, and gifts.

Host and Messaging Analysis: Transcribes audio to identify impactful host actions, promotions, and messaging that resonate—or have a negative affect.

Multi-Market and Multi-Language Support: Fully operational in every TikTok Shop market, with tailored support for local languages and cultural nuances.

Why Live Commerce Analytics & Optimization Matter

As live commerce emerges as a ascendent form of online retail, TikTok Shop continues to lead with its innovative approach to engaging consumers and selling through a marketplace that is more similar to Amazon than Meta. Stickler amplifies this success by equipping sellers with the tools to:

Understand What Drives Sales: Correlate host actions, promotions and offers with spikes in engagement and revenue.

Protect Brand Safety: Detect any messaging misalignments to safeguard brand reputation.

Improve ROI: Use actionable insights from Stickler’s analytics to optimize future streams.

Stickler’s Unique Selling Points

Stickler was built to address the complexities of live commerce at scale. Its integration with TikTok Shop’s App Store means brands and sellers can – for the first time – access real-time, actionable insights to optimize their live streams across markets. No more guesswork – just data-driven decisions to drive engagement, sales, and ROI.

Many companies, brands and prominent sellers have told Stickler they don’t understand this new way of going live via TikTok. Looking at available data, most successful brands go live for many more hours on TikTok Live than on other platforms. Stickler has cracked the best, most-effective way to optimize customer engagements and is making it globally available for sellers in every local language where TikTok Shop operates across 10 countries and markets.

About Stickler Pte Ltd

Stickler is a Live Commerce (Live Selling) enablement platform. We work with brands, creators, agencies and ecommerce companies to help them scale Live Commerce. We help manage the work flow and optimisation and help sellers do more with less resource. We don’t believe in multi-streaming, we believe in being as effective as possible when you do stream. We are a multi-platform tool, designed with sellers at heart, aiming to make their Life, and their Lives easier

Press Contact:

Fionn Hyndman
16462432994
http://www.stickler.live

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Technosylva Introduces First-of-Its-Kind Urban Conflagration Modeling for the Built Environment

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Significant enhancements deliver critical fire intelligence in the wildland-urban interface, helping utilities and emergency agencies protect lives and infrastructure

LA JOLLA, Calif., April 22, 2026 /PRNewswire/ — Technosylva, the global leader in wildfire and extreme weather science and technology, today launched major enhancements to its urban conflagration model that predicts how fires spread through populated areas and quantifies risk to buildings. The model addresses a key limitation of traditional wildfire science: much of it has focused on wildland areas, classifying urban areas as “non-burnable.” This limitation slows fire simulations at the community boundary, leaving fire agencies, utilities, and insurers with limited forward visibility into how fire will behave in populated communities.

 

Technosylva’s capabilities provide two notable wildfire modeling enhancements. First, the urban conflagration model simulates how fires will behave in the wildland urban interface (WUI), where characteristics such as structure density, vegetation encroachment, and fuel types result in fundamental differences compared to wildland fires. Second, the Dynamic Building Loss Factor provides unprecedented insight into the vulnerability of structures. This information enables utilities and agencies to undertake appropriate mitigations, such as asset hardening, undergrounding lines, vegetation management, and community education and engagement.

“Recent devastating fires have made one thing clear: populated areas face disproportionate impacts—and require greater focus to protect them,” said Bryan Spear, CEO of Technosylva. “Traditional wildfire models were designed for wildland fuels and fire behavior. Our approach builds on that foundation by showing how fires actually move through communities. By more accurately modeling the risks and consequences, utilities and fire agencies can make smarter, risk-based decisions to mitigate wildfire risks, communicate threats, maintain power, and better protect the communities they serve.”

According to a 2023 article in the Proceedings of the National Academy of Sciences [1], “community fire destruction has become a national crisis.” Recent disasters in Lahaina, Gatlinburg, and Marshall show why. Many communities aren’t built to withstand ignition, and once a structure catches fire, it can quickly spread flames and embers to neighboring buildings. The result is fast-moving, large-scale destruction with lasting impacts on entire communities.

Key Technology Advances Addressing Critical Industry Needs

Technosylva’s unique model was trained on a comprehensive database of WUI fires, examining environmental conditions, weather patterns, and fuel characteristics to understand the drivers of urban conflagration. One of the primary challenges in modeling fire behavior in the built environment is a limited number of historical fires upon which to draw conclusions and build scalable models. Technosylva’s modeling approach has overcome these challenges, effectively capturing the complex interactions between wildfire and the built environment.

Notable enhancements to Technosylva’s modeling approach include:

WUI Fuel Mapping: Development of 12 unique WUI fuel types that more accurately reflect the manner in which the infrastructure in the built environment becomes a fuel source for the fire. This is critical for understanding how the characteristics of the built environment impact the rate of spread, intensity, and speed of fires in the WUI.Dynamic Building Loss Factor: Machine learning models to capture expected building loss, leveraging characteristics such as structure characteristics and building age that drive vulnerability. Combined with assessments of topography, vegetation, and other building properties such as density and proximity to roads, this intelligence identifies not just whether a community is threatened, but the types of structures and conditions that result in the highest risk.Characterization of Fire Behavior Under Extreme Conditions: Calibrated to accurately reflect urban encroachment and fire spread rates in WUI environments—particularly during the most extreme events. Capturing fires that have historically been labeled as “outliers” is critical for utilities and communities to understand and prepare for potential worst-case scenarios.High-Resolution Weather Integration: Captures localized wind patterns, humidity gradients, and temperature variations at a scale matched to “neighborhood-level” fire behavior.

Large-scale urban fires were once rare, but in recent years their frequency and severity has increased dramatically. When wildfires reach communities, the “fuel” is no longer just vegetation—it’s homes and businesses. In Lahaina alone, a single urban conflagration caused an estimated $4 to $6 billion in economic losses. The consequences can be devastating for both life and property. Technosylva’s modeling has evolved to capture how fires spread through the built environment, enabling utilities and agencies to make more informed, risk-based decisions.

[1] https://www.fs.usda.gov/rm/pubs_journals/2023/rmrs_2023_calkin_d001.pdf

About Technosylva
Technosylva is the leading provider of wildfire and extreme weather modeling, risk mitigation, and operational response software. Technosylva’s market-leading solutions, enhanced by AI and machine learning capabilities, provide real-time and predictive insights into developing wildfire and extreme weather risks to support electric utility, insurance, and government agency customers. Founded in 1997, Technosylva has offices in La Jolla, CA, León, Spain, and Calgary, Canada. Learn more at www.Technosylva.com.

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For Technosylva:
Lucian Deaton
Senior Digital Marketing Manager
412620@email4pr.com

Colin Mahoney
Mahoney Communications Group
412620@email4pr.com
212.220.6045

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Parks Associates: Roku (28%) and Samsung (23%) Dominate Connected TV Platforms, Controlling Access to Streaming Audiences in the US Market

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Data shows Amazon, LG, and Vizio hold smaller shares as platform control drives content discovery, advertising, and monetization

PLANO, Texas, April 22, 2026 /PRNewswire/ — Parks Associates’ latest US household research from the Streaming Video Tracker shows the connected TV platform market remains concentrated among a small group of leading operating systems, with Roku OS (28%) and Samsung’s Tizen OS (23%) accounting for the largest share of usage in US broadband households.

The firm’s data shows Amazon Fire TV, LG webOS, and Vizio SmartCast maintain mid-tier positions, while platforms such as Apple tvOS, gaming consoles, and Android TV hold smaller shares. This distribution reinforces the role of smart TV operating systems as the primary gateway for streaming content and services.

“Control of the platform layer is central to competition in the connected TV market,” said Michael Goodman, Director, Entertainment, Parks Associates. “Operating systems determine what content consumers see, how services are positioned, and how advertising is delivered.”

Recent trends highlighted in the research include:

Platform concentration: A small number of operating systems account for the majority of CTV (connected TV) usage, limiting visibility for services without strong distribution partnerships.Stable market share: Platform rankings have remained consistent over time, with Roku showing modest growth and Samsung maintaining a strong installed base.Advertising control: Leading platforms manage ad inventory, data collection, and targeting, shaping monetization across the ecosystem.Discovery and engagement: The TV OS plays a key role in recommendations, search, and user experience, influencing viewing behavior.

The data highlights the importance of platform ecosystems, as control of the TV operating system impacts content distribution, advertising revenue, and consumer engagement across the CTV market. With the growing role of AI in the TV OS for search and personalization, the importance of platform ecosystems is only going to grow in the coming years.

For more information, contact Mindi Sue Sternblitz-Rubenstein. Request information about Parks Associates’ Streaming Video Tracker.

Parks Associates will host the ninth annual Future of Video at the Marina del Rey Marriott in California, November 17-18. 

About Parks Associates
Parks Associates helps companies identify new opportunities, refine strategy, and accelerate growth in connected technology markets through data-driven insights and industry expertise. With more than 40 years of experience, the firm delivers proprietary consumer and industry research, market forecasts, and strategic analysis that guide business decisions across personal, connected home, small business, and commercial technology ecosystems. Parks Associates supports clients in navigating evolving markets including AI, security, smart home, broadband, entertainment, energy, multifamily, smart buildings, and connected health.

The firm also fosters industry growth and collaboration by convening thousands of leaders each year through its flagship executive conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.

Follow Parks Associates on LinkedIn, Facebook, and Instagram.

Mindi Sue Sternblitz-Rubenstein
Parks Associates
972.490.1113
412621@email4pr.com 

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FINBOA Named Double Finalist for 2026 Banking Tech Awards

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FINBOA recognized in ‘Best of RegTech’ and ‘Best-as-a-Service’ categories

HOUSTON, April 22, 2026 /PRNewswire/ — FINBOA, Inc., a leader in process automation solutions for regulatory compliance in financial institutions, is proud to announce it has been named a finalist in two categories for the 2026 Banking Tech Awards: Excellence in Tech Awards. The company was recognized in the Best RegTech Solution category for its FINBOA BI-Disputes solution and in the Best “as-a-Service” Solution category for its FINBOA Treasury Onboarding solution. As a shortlist finalist, FINBOA’s software has been identified as an innovation leader in the U.S. Banking and RegTech space.

“Being named a finalist in two categories at the Banking Tech Awards is a strong validation of our mission to simplify and modernize complex banking operations,” said Raj Singal, CEO of FINBOA. “FINBOA Treasury Onboarding and BI-Disputes solutions were built to solve real challenges our bank and credit union clients face every day; such as eliminating manual effort, improving regulatory compliance and timely access to information to guide decision-making. We’re proud to see both solutions recognized for their impact and innovation.”

The FINBOA Treasury Onboarding solution was selected as a finalist in the Best “as-a-Service” category for providing intuitive automated workflows to replace manual, paper-based, and fragmented processes for new account setups. The solution accelerates account activation, shortens time to revenue, and enhances the commercial client experience, without requiring core system integration. Its zero-integration deployment model enables financial institutions to modernize quickly while minimizing operational disruption. FINBOA clients using the solution have noted the time-saving impact of process automation on their workflows. For example, First Oklahoma Bank’s Senior Vice President, Kristy Smith noted, “Within just two months, we transformed our Treasury Onboarding from a slow, manual process—relying on paper and email—to a fully digitized workflow. The feedback from both customers and staff has been overwhelmingly positive. FINBOA made that possible.”

FINBOA BI-Disputes, recognized in the RegTech category, extends the value of FINBOA Payment Disputes solution by transforming dispute data into clear, actionable insights through an intuitive interface that eliminates time-consuming manual reporting and provides instant visibility into detailed views of dispute information. The solution enables stakeholders to quickly generate audit and board-ready reports while strengthening compliance by tracking Reg E deadlines, provisional credits, and resolution requirements. Advanced fraud analytics provide insights on emerging trends and high-risk merchants, empowering financial institutions to make more confident decisions, reduce risk, and optimize dispute management performance.

The 2026 Banking Tech Awards celebrate excellence and innovation in the use of IT in financial services worldwide. Winners will be announced on May 28, 2026 at a special awards event in New York.

About FINBOA

FINBOA provides intelligent process automation software to banks, credit unions and service providers to simplify compliance processing by eliminating manual systems. Solutions include FINBOA Payment Disputes, FINBOA BI-Disputes, FINBOA Exception Management, and FINBOA Treasury Onboarding. FINBOA delivers transformative software proven to enable institutional growth by reducing operational costs and risk. Headquartered in Houston, FINBOA is trusted to help over 500 financial institutions nationwide achieve targeted business outcomes and peace of mind. Learn more at www.finboa.com or follow us on LinkedIn and X social media platforms.

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